An Internet Without Screens Might Look Like This | Tom Uglow | TED Talks

160,404 views

2015-11-13 ・ TED


New videos

An Internet Without Screens Might Look Like This | Tom Uglow | TED Talks

160,404 views ・ 2015-11-13

TED


μ•„λž˜ μ˜λ¬Έμžλ§‰μ„ λ”λΈ”ν΄λ¦­ν•˜μ‹œλ©΄ μ˜μƒμ΄ μž¬μƒλ©λ‹ˆλ‹€.

λ²ˆμ—­: Seon-Gyu Choi κ²€ν† : Jihyeon J. Kim
00:12
I'd like to start by asking you all to go to your happy place, please.
0
12840
4080
μ—¬λŸ¬λΆ„μ΄ κ°€μž₯ ν–‰λ³΅ν•œ 곳을 상상해 λ³΄μ‹œκΈ° λ°”λžλ‹ˆλ‹€.
00:17
Yes, your happy place,
1
17440
1200
λ„€, ν–‰λ³΅ν•œ 곳을 상상해 λ³΄μ„Έμš”.
00:18
I know you've got one even if it's fake.
2
18680
1920
비둝 κ°€μ§œμΌμ§€λΌλ„ λˆ„κ΅¬λ‚˜ ν•˜λ‚˜ μ •λ„λŠ” 있죠.
00:20
(Laughter)
3
20640
1200
(μ›ƒμŒ)
00:21
OK, so, comfortable?
4
21880
1280
κ·Έλž˜μš”. νŽΈμ•ˆν•©λ‹ˆκΉŒ?
00:23
Good.
5
23200
1200
μ’‹μŠ΅λ‹ˆλ‹€.
00:24
Now I'd like to you to mentally answer the following questions.
6
24440
2953
이제 μ—¬λŸ¬λΆ„μ΄ 이 μ§ˆλ¬Έλ“€μ— 마음 μ†μœΌλ‘œ λŒ€λ‹΅ν•΄ μ£Όμ„Έμš”.
00:27
Is there any strip lighting in your happy place?
7
27880
2600
κ·Έ 곳에 ν˜Ήμ‹œ ν˜•κ΄‘λ“± μ‘°λͺ…이 μžˆμŠ΅λ‹ˆκΉŒ?
00:31
Any plastic tables?
8
31080
1560
ν”ŒλΌμŠ€ν‹± νƒμžλŠ”μš”?
00:33
Polyester flooring?
9
33160
1200
ν΄λ¦¬μ—μŠ€ν„°λ‘œλœ λ°”λ‹₯도 κΉ”λ €μžˆλ‚˜μš”?
00:35
Mobile phones?
10
35000
1200
νœ΄λŒ€ν°μ€μš”?
00:36
No?
11
36520
1200
μ—†λ‚˜μš”?
00:37
I think we all know that our happy place
12
37760
1905
μš°λ¦¬λ“€μ΄ μƒκ°ν•˜λŠ” ν–‰λ³΅ν•œ μž₯μ†ŒλŠ”
00:39
is meant to be somewhere natural, outdoors --
13
39689
2791
μ•Όμ™Έμ΄κ±°λ‚˜ ν˜Ήμ€ μžμ—° μΉœν™”μ μΈ
00:42
on a beach, fireside.
14
42520
1599
ν•΄λ³€μ΄λ‚˜ λ‚œλ‘―κ°€ 같은 곳이기 마련이죠.
00:44
We'll be reading or eating or knitting.
15
44159
3521
μš°λ¦¬λŠ” 책을 μ½κ±°λ‚˜ λ¨Ήκ±°λ‚˜ λœ¨κ°œμ§ˆμ„ ν•˜κ³  μžˆμ„ κ²λ‹ˆλ‹€.
00:48
And we're surrounded by natural light and organic elements.
16
48280
4360
μš°λ¦¬λŠ” μžμ—°κ΄‘κ³Ό 유기적인 μš”μ†Œμ— μ‹Έμ—¬μžˆμŠ΅λ‹ˆλ‹€.
00:52
Natural things make us happy.
17
52680
2600
μžμ—°μ μΈ 것듀은 우리λ₯Ό ν–‰λ³΅ν•˜κ²Œ ν•΄μ€λ‹ˆλ‹€.
00:55
And happiness is a great motivator; we strive for happiness.
18
55320
3840
행볡은 쒋은 λ™κΈ°μœ μΈμ΄κ³  μš°λ¦¬λŠ” 행볡을 μΆ”κ΅¬ν•©λ‹ˆλ‹€.
00:59
Perhaps that's why we're always redesigning everything,
19
59200
2600
μ•„λ§ˆλ„ κ·Έλž˜μ„œ μš°λ¦¬κ°€ 항상 λͺ¨λ“  것을 μž¬μ„€κ³„ν•˜λŠ” 이유일 κ²λ‹ˆλ‹€.
01:01
in the hopes that our solutions might feel more natural.
20
61840
4680
우리의 해결책이 μ’€ 더 μžμ—°μ μΌ 것이라 λ°”λΌλ©΄μ„œ 말이죠.
01:06
So let's start there --
21
66880
1440
쒋은 λ””μžμΈμ€
01:08
with the idea that good design should feel natural.
22
68360
3400
μžμ—°μŠ€λŸ½κ²Œ λŠκ»΄μ Έμ•Ό ν•œλ‹€λŠ” μƒκ°μ—μ„œ λΆ€ν„° μ‹œμž‘ν•˜κ² μŠ΅λ‹ˆλ‹€.
01:12
Your phone is not very natural.
23
72800
3519
μ—¬λŸ¬λΆ„μ˜ νœ΄λŒ€ν°μ€ μžμ—°μŠ€λŸ½μ§€ μ•ŠμŠ΅λ‹ˆλ‹€.
01:17
And you probably think you're addicted to your phone,
24
77099
2477
그리고 μ—¬λŸ¬λΆ„μ€ ν•Έλ“œν°μ— μ€‘λ…λ˜μ—ˆλ‹€κ³  생각할지도 λͺ¨λ¦…λ‹ˆλ‹€.
01:19
but you're really not.
25
79600
1240
ν•˜μ§€λ§Œ 사싀 그렇지 μ•ŠμŠ΅λ‹ˆλ‹€.
01:21
We're not addicted to devices,
26
81240
2040
μš°λ¦¬λŠ” 기기에 μ€‘λ…λœ 것이 μ•„λ‹ˆκ³ 
01:23
we're addicted to the information that flows through them.
27
83320
3080
그것을 톡해 λ“€μ–΄μ˜€λŠ” 정보에 μ€‘λ…λœ κ²ƒμž…λ‹ˆλ‹€.
01:26
I wonder how long you would be happy in your happy place
28
86680
2960
μ™ΈλΆ€ μ„Έκ³„μ—μ„œ λ“€μ–΄μ˜€λŠ” 정보가 μ „ν˜€ μ—†λ‹€λ©΄
01:29
without any information from the outside world.
29
89680
3120
μ—¬λŸ¬λΆ„μ΄ 상상 속 ν–‰λ³΅μ˜ μž₯μ†Œμ—μ„œ μ–Όλ§ˆλ‚˜ 행볡을 μœ μ§€ν• μ§€ κΆκΈˆν•©λ‹ˆλ‹€.
01:33
I'm interested in how we access that information,
30
93520
2286
μ €λŠ” μ–΄λ–»κ²Œ μš°λ¦¬κ°€ 정보에 μ ‘κ·Όν•˜κ³ 
01:35
how we experience it.
31
95840
2000
μ–΄λ–»κ²Œ κ²½ν—˜ν•˜λŠ”μ§€μ— 관심이 μžˆμŠ΅λ‹ˆλ‹€.
01:37
We're moving from a time of static information,
32
97880
4000
μš°λ¦¬λŠ” μ±…μ΄λ‚˜ λ„μ„œκ΄€, 그리고 λ²„μŠ€ μ •λ₯˜μž₯κ³Ό 같은
01:41
held in books and libraries and bus stops,
33
101920
2960
정적 μ •λ³΄μ˜ μ‹œλŒ€μ—μ„œ
01:44
through a period of digital information,
34
104920
2240
디지털 μ •λ³΄μ˜ μ‹œκΈ°λ₯Ό 거쳐 μœ λ™μ  μ •λ³΄μ˜ μ‹œλŒ€λ‘œ ν–₯ν•©λ‹ˆλ‹€.
01:47
towards a period of fluid information,
35
107200
2240
01:49
where your children will expect to be able to access anything, anywhere at any time,
36
109480
6200
μ—¬λŸ¬λΆ„μ˜ 아이듀이 무엇이든 μ–Έμ œ μ–΄λ””μ„œλ‚˜ μ ‘κ·Όν•  수 μžˆλŠ” μ„Έμƒμž…λ‹ˆλ‹€.
01:55
from quantum physics to medieval viticulture,
37
115720
3880
μ–‘μž 물리학뢀터 쀑세 포도 μž¬λ°°λ²•μ— 이λ₯΄κΈ°κΉŒμ§€
01:59
from gender theory to tomorrow's weather,
38
119640
3840
μ„±μ΄λ‘ μ—μ„œ λ‚΄μΌμ˜ λ‚ μ”¨κΉŒμ§€
02:03
just like switching on a lightbulb --
39
123520
2320
μ „λ“± μŠ€μœ„μΉ˜λ₯Ό μΌœλ“―μ΄ 말이죠.
02:06
Imagine that.
40
126680
1400
상상해 λ³΄μ„Έμš”.
02:08
Humans also like simple tools.
41
128120
2680
μ‚¬λžŒλ“€μ€ λ˜ν•œ κ°„λ‹¨ν•œ 도ꡬλ₯Ό μ’‹μ•„ν•©λ‹ˆλ‹€.
02:11
Your phone is not a very simple tool.
42
131320
3120
μ—¬λŸ¬λΆ„μ˜ νœ΄λŒ€ν°μ€ 그리 κ°„λ‹¨ν•œ 도ꡬ가 μ•„λ‹™λ‹ˆλ‹€.
02:14
A fork is a simple tool.
43
134480
1640
ν¬ν¬λŠ” λ°˜λ©΄μ— κ°„λ‹¨ν•©λ‹ˆλ‹€.
02:16
(Laughter)
44
136160
1200
(μ›ƒμŒ)
02:17
And we don't like them made of plastic,
45
137400
2799
그리고 μ‚¬λžŒλ“€μ€ ν”ŒλΌμŠ€ν‹±μœΌλ‘œ λ§Œλ“€μ–΄μ§„ 것을 μ’‹μ•„ν•˜μ§€ μ•ŠμŠ΅λ‹ˆλ‹€.
02:20
in the same way I don't really like my phone very much --
46
140240
2667
같은 λ§₯락으둜 μ €λŠ” 제 νœ΄λŒ€ν°μ„ κ·Έλ ‡κ²Œ μ’‹μ•„ν•˜μ§€ μ•ŠμŠ΅λ‹ˆλ‹€.
02:22
it's not how I want to experience information.
47
142931
3600
μ €λŠ” μ΄λ ‡κ²Œ 정보λ₯Ό κ²½ν—˜ν•˜κ³  싢지 μ•ŠμŠ΅λ‹ˆλ‹€.
02:27
I think there are better solutions than a world mediated by screens.
48
147480
4080
μ €λŠ” 화면에 λ‚˜μ˜€λŠ” 세상을 λ³΄λŠ” 것보닀 더 λ‚˜μ€ 해결책이 μžˆλ‹€κ³  μƒκ°ν•©λ‹ˆλ‹€.
02:31
I don't hate screens, but I don't feel --
49
151600
2400
화면을 μ‹«μ–΄ν•˜λŠ” 것은 μ•„λ‹ˆμ§€λ§Œ
02:34
and I don't think any of us feel that good
50
154040
2000
저도 κ·Έλ ‡κ³  μ—¬λŸ¬λΆ„ λͺ¨λ‘
02:36
about how much time we spend slouched over them.
51
156080
2640
화면을 보기 μœ„ν•΄ κ΅¬λΆ€μ •ν•˜κ²Œ μžˆλŠ” 게 μ’‹μ§€λ§Œμ€ μ•Šμ„ κ²ƒμž…λ‹ˆλ‹€.
02:40
Fortunately,
52
160160
1240
λ‹€ν–‰νžˆλ„
02:41
the big tech companies seem to agree.
53
161440
1762
첨단 κΈ°μˆ μ„ 가진 λŒ€κΈ°μ—…λ“€μ΄ λœ»μ„ λͺ¨μ•˜μŠ΅λ‹ˆλ‹€.
02:43
They're actually heavily invested in touch and speech and gesture,
54
163240
4720
기업듀은 μ‹€μ œλ‘œ λŒ€κ·œλͺ¨μ˜ 투자λ₯Ό λ§Œμ§€κ³ , λ§ν•˜κ³ , ν–‰λ™ν•˜λŠ”
02:48
and also in senses --
55
168000
1760
그런 감각적인 것에 ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€.
02:49
things that can turn dumb objects, like cups,
56
169800
2720
μ»΅κ³Ό 같이 말 λͺ»ν•˜λŠ” 물건듀에
02:52
and imbue them with the magic of the Internet,
57
172560
3800
μΈν„°λ„·μ΄λΌλŠ” λ§ˆλ²•μœΌλ‘œ 생λͺ…을 λΆˆμ–΄ λ„£κ³ 
02:56
potentially turning this digital cloud
58
176400
2360
디지털 ν΄λΌμš°λ“œλ‘œ μ—°κ²°ν•΄
02:58
into something we might touch and move.
59
178800
2560
μš°λ¦¬κ°€ λ§Œμ§€κ³  움직일 수 μžˆλŠ” κ²ƒλ“€λ‘œ λ§Œλ“€ 수 있게 ν•΄ μ£ΌλŠ” κ²ƒμž…λ‹ˆλ‹€.
03:01
The parents in crisis over screen time
60
181880
2600
슀크린 μ„ΈλŒ€λ₯Ό κ²ͺ을 λΆ€λͺ¨λ“€μ€
03:04
need physical digital toys teaching their kids to read,
61
184520
3120
μ•„μ΄λ“€μ—κ²Œ μ½λŠ” 것을 κ°€λ₯΄μΉ˜κΈ° μœ„ν•΄ 디지털 μž₯λ‚œκ°μ΄ ν•„μš”ν•˜κ³ 
03:07
as well as family-safe app stores.
62
187680
2760
μ•± μŠ€ν† μ–΄μ— μžλ…€ 보호 κΈ°λŠ₯도 ν•„μš”ν•©λ‹ˆλ‹€.
03:11
And I think, actually, that's already really happening.
63
191840
2840
그리고 제 생각엔 이런 일듀이 μ‹€μ œλ‘œ μΌμ–΄λ‚˜κ³  μžˆλ‹€κ³  μƒκ°ν•©λ‹ˆλ‹€.
03:15
Reality is richer than screens.
64
195720
4040
ν˜„μ‹€μ€ 화면보닀 ν’λΆ€ν•©λ‹ˆλ‹€.
03:20
For example, I love books.
65
200640
2920
예λ₯Ό λ“€λ©΄, μ €λŠ” 책을 μ’‹μ•„ν•©λ‹ˆλ‹€.
03:24
For me they are time machines -- atoms and molecules bound in space,
66
204120
5320
μ œκ²ŒλŠ” 책이 νƒ€μž„λ¨Έμ‹ μž…λ‹ˆλ‹€-- μ›μžμ™€ λΆ„μžκ°€ μš°μ£Όμ—μ„œ κ²°ν•©λ˜μ–΄ μžˆμ–΄
03:29
from the moment of their creation to the moment of my experience.
67
209480
3960
창쑰의 μˆœκ°„λΆ€ν„° ν˜„μž¬μ˜ μ €κΉŒμ§€ κ²½ν—˜ν•˜μ£ .
03:33
But frankly,
68
213480
1520
ν•˜μ§€λ§Œ μ†”μ§νžˆ
03:35
the content's identical on my phone.
69
215040
2360
제 νœ΄λŒ€ν°μ— 같은 λ‚΄μš©μ΄ μžˆμŠ΅λ‹ˆλ‹€.
03:37
So what makes this a richer experience than a screen?
70
217440
4320
그러면 책을 μ½λŠ” 것이 ν™”λ©΄μœΌλ‘œ λ³΄λŠ” 것보닀 ν’λΆ€ν•˜κ²Œ ν•΄ μ€„κΉŒμš”?
03:41
I mean, scientifically.
71
221800
3600
제 말은 κ³Όν•™μ μœΌλ‘œλ§μ΄μ£ .
03:45
We need screens, of course.
72
225440
1840
μš°λ¦¬λŠ” λ¬Όλ‘  화면이 ν•„μš”ν•©λ‹ˆλ‹€
03:47
I'm going to show film, I need the enormous screen.
73
227320
4320
μ œκ°€ μ˜μƒμ„ λ³΄μ—¬λ“œλ¦΄ν…λ° 그러렀면 κ±°λŒ€ν•œ 화면이 ν•„μš”ν•©λ‹ˆλ‹€.
03:52
But there's more than you can do with these magic boxes.
74
232880
3520
ν•˜μ§€λ§Œ 이 λ§ˆλ²• μƒμžλ‘œ μ—¬λŸ¬λΆ„μ€ 더 λ§Žμ€ 것을 ν•  수 μžˆμŠ΅λ‹ˆλ‹€.
03:56
Your phone is not the Internet's door bitch.
75
236880
2760
μ—¬λŸ¬λΆ„μ˜ νœ΄λŒ€ν°μ€ 인터넷 물관리 ν•˜λŠ” 게 μ•„λ‹™λ‹ˆλ‹€.
03:59
(Laughter)
76
239680
1200
(μ›ƒμŒ)
04:00
We can build things -- physical things,
77
240920
2840
μš°λ¦¬λŠ” 물리적인 것듀도 λ§Œλ“€ 수 μžˆμŠ΅λ‹ˆλ‹€.
04:03
using physics and pixels,
78
243800
2480
물리학과 픽셀을 μ΄μš©ν•΄μ„œ
04:06
that can integrate the Internet into the world around us.
79
246320
2667
인터넷과 μš°λ¦¬κ°€ μ‚¬λŠ” 세상을 μœ΅ν•©μ‹œν‚¬ 수 μžˆμŠ΅λ‹ˆλ‹€.
04:09
And I'm going to show you a few examples of those.
80
249011
2520
μ œκ°€ 예λ₯Ό λͺ‡ 가지 λ³΄μ—¬λ“œλ¦¬κ² μŠ΅λ‹ˆλ‹€.
04:14
A while ago, I got to work with a design agency, Berg,
81
254480
2920
μ˜ˆμ „μ— μ œκ°€ λ²„κ·ΈλΌλŠ” λ””μžμΈ νšŒμ‚¬μ™€
04:17
on an exploration of what the Internet without screens might actually look like.
82
257440
4800
화면이 μ—†λŠ” 인터넷은 이럴 κ²ƒμ΄λ‹€λŠ” 주제둜 탐ꡬλ₯Ό ν–ˆμŠ΅λ‹ˆλ‹€.
04:22
And they showed us a range ways
83
262280
2040
그리고 그듀은 λ‹€μ–‘ν•œ λ°©λ²•μœΌλ‘œ
04:24
that light can work with simple senses and physical objects
84
264360
4919
빛을 κ°„λ‹¨ν•œ μ„Όμ„œμ™€ 물리적인 λ„κ΅¬λ‘œ μž‘λ™ μ‹œμΌœ
04:29
to really bring the Internet to life, to make it tangible.
85
269320
4280
인터넷에 생λͺ…을 λΆˆμ–΄ λ„£κ³  만질 수 μžˆλ‹€λŠ” 것을 보여 μ£Όμ—ˆμŠ΅λ‹ˆλ‹€.
04:33
Like this wonderfully mechanical YouTube player.
86
273640
4320
이 ν›Œλ₯­ν•œ 유투브 ν”Œλ ˆμ΄μ–΄ 같이 말이죠.
04:38
And this was an inspiration to me.
87
278560
2400
μ €λŠ” μ΄κ²ƒμ—μ„œ μ˜κ°μ„ μ–»μ—ˆμŠ΅λ‹ˆλ‹€.
04:42
Next I worked with the Japanese agency, AQ,
88
282600
2920
κ·Έ λ‹€μŒμ— μ œκ°€ AQλΌλŠ” 일본 λŒ€ν–‰νšŒμ‚¬μ™€
04:45
on a research project into mental health.
89
285560
2320
μ •μ‹  건강에 λŒ€ν•œ 연ꡬ ν”„λ‘œμ νŠΈ μž‘μ—…μ„ ν–ˆμŠ΅λ‹ˆλ‹€.
04:47
We wanted to create an object
90
287920
1381
μš°λ¦¬κ°€ λ§Œλ“€κ³  μ‹Άμ—ˆλ˜ 것은
04:49
that could capture the subjective data around mood swings
91
289325
3715
진단을 ν•˜λŠ”λ°λ„ ν•„μˆ˜μ μΈ 개인의 κΈ°λΆ„ 변화에 λŒ€ν•œ
04:53
that's so essential to diagnosis.
92
293080
2400
객관적인 정보λ₯Ό 얻을 수 μžˆλŠ” μž₯λΉ„μ˜€μŠ΅λ‹ˆλ‹€.
04:56
This object captures your touch,
93
296040
2080
이 λ„κ΅¬λŠ” λŒ€μƒμ˜ 접촉을 ν¬μ°©ν•©λ‹ˆλ‹€.
04:58
so you might press it very hard if you're angry,
94
298160
2840
κ·Έλž˜μ„œ λŒ€μƒμ΄ ν™”κ°€ λ‚˜λ©΄ μ„Έκ²Œ λˆ„λ₯΄κ³ 
05:01
or stroke it if you're calm.
95
301040
2120
ν‰μ˜¨ν•˜λ©΄ μ“°λ‹€λ“¬λŠ” κ²ƒμž…λ‹ˆλ‹€.
05:03
It's like a digital emoji stick.
96
303200
2600
이λͺ¨ν‹°μ½˜ 같이 감정 ν‘œν˜„μ„ ν•˜λŠ” κ²ƒμž…λ‹ˆλ‹€.
05:05
And then you might revisit those moments later,
97
305840
3160
그리고 λ‚˜μ€‘μ— μ—¬λŸ¬λΆ„μ€ μ§€λ‚˜μ™”λ˜ μˆœκ°„λ“€μ„ λ‹€μ‹œ λŒμ•„λ³΄κ³ 
05:09
and add context to them online.
98
309040
1720
μžˆμ—ˆλ˜ 일을 온라인으둜 μž‘μ„±ν•˜λŠ” κ²ƒμž…λ‹ˆλ‹€
05:11
Most of all,
99
311160
1480
무엇보닀도 μš°λ¦¬λŠ” μΉœλ°€ν•˜κ³  μ•„λ¦„λ‹€μš΄ 것을 λ§Œλ“€κ³  μ‹Άμ–΄ ν•˜λŠ”λ°
05:12
we wanted to create an intimate, beautiful thing
100
312680
3480
05:16
that could live in your pocket
101
316200
1920
μ£Όλ¨Έλ‹ˆ 속에 λ„£κ³  애정을 쀄 수 μžˆλŠ” 것이죠.
05:18
and be loved.
102
318160
1200
05:20
The binoculars are actually a birthday present
103
320753
2143
이 μŒμ•ˆκ²½μ€ 사싀 μ‹œλ“œλ‹ˆ 였페라 ν•˜μš°μŠ€μ˜
05:22
for the Sydney Opera House's 40th anniversary.
104
322920
2143
40μ£Όλ…„ κΈ°λ…μœΌλ‘œ λ§Œλ“€μ–΄μ§„ κ²ƒμž…λ‹ˆλ‹€.
05:25
Our friends at Tellart in Boston brought over a pair of street binoculars,
105
325087
3953
λ³΄μŠ€ν„΄μ˜ ν…”μ•„νŠΈμ˜ 제 μΉœκ΅¬λ“€μ€
05:29
the kind you might find on the Empire State Building,
106
329080
2477
μ— νŒŒμ΄μ–΄ μŠ€ν…Œμ΄νŠΈ λΉŒλ”©κ°™μ€ κ³³μ—μ„œ λ³Ό 수 μžˆλŠ” 일반 μŒμ•ˆκ²½μ„ κ°€μ Έμ™€μ„œ
05:31
and they fitted them with 360-degree views
107
331581
2819
λ‹€λ₯Έ λ‚˜λΌμ˜ 상징적인 μž₯μ†Œμ˜
05:34
of other iconic world heritage sights --
108
334440
2600
360도 κ²½κ΄€μœΌλ‘œ μ±„μ›Œ λ†“μ•˜μŠ΅λ‹ˆλ‹€.
05:37
(Laughter)
109
337080
1680
(μ›ƒμŒ)
05:38
using Street View.
110
338800
2000
슀트리트 λ·°λ₯Ό μ΄μš©ν•΄μ„œ 말이죠.
05:40
And then we stuck them under the steps.
111
340840
3040
그리고 계단 밑에 놓아 λ‘μ—ˆμŠ΅λ‹ˆλ‹€.
05:43
So, they became this very physical, simple reappropriation,
112
343920
4680
이 μŒμ•ˆκ²½μ€ 물리적인 맀우 κ°„λ‹¨ν•œ μž¬μ‚¬μš© ν˜Ήμ€
05:48
or like a portal to these other icons.
113
348640
2040
λ‹€λ₯Έ μ„ΈμƒμœΌλ‘œ μ—°κ²°λ˜λŠ” ν†΅λ‘œκ°€ λ˜μ—ˆμŠ΅λ‹ˆλ‹€.
05:50
So you might see Versailles or Shackleton's Hut.
114
350720
2920
μ—¬λŸ¬λΆ„μ€ 이 μŒμ•ˆκ²½μœΌλ‘œ λ² λ₯΄μ‚¬μœ  κΆμ „μ΄λ‚˜ μƒˆν΄ν„΄μ˜ μ˜€λ‘λ§‰μ„ λ³Ό 수 μžˆμŠ΅λ‹ˆλ‹€.
05:53
Basically, it's virtual reality circa 1955.
115
353680
3040
기본적으둜 1955λ…„κ²½μ˜ 가상 ν˜„μ‹€μž…λ‹ˆλ‹€.
05:56
(Laughter)
116
356760
2040
(μ›ƒμŒ)
05:59
In our office we use hacky sacks to exchange URLs.
117
359440
3440
μ‚¬λ¬΄μ‹€μ—μ„œ μ €ν¬λŠ” URL을 κ΅ν™˜ν•  λ•Œ μ½©μ£Όλ¨Έλ‹ˆλ₯Ό μ΄μš©ν•©λ‹ˆλ‹€.
06:02
This is incredibly simple, it's like your Opal card.
118
362920
2760
이건 마치 κ΅ν†΅μΉ΄λ“œ 같이 μ—„μ²­λ‚˜κ²Œ κ°„λ‹¨ν•©λ‹ˆλ‹€.
06:05
You basically put a website on the little chip in here,
119
365720
3760
기본적으둜 μ—¬κΈ° 이 μž‘μ€ 칩에 μ›Ήμ‚¬μ΄νŠΈλ₯Ό 집어 λ„£κ³ 
06:09
and then you do this and ... bosh! --
120
369520
3520
μ΄λ ‡κ²Œ 뢙이면.... μ§ !--
06:13
the website appears on your phone.
121
373080
2320
κ·Έ μ›Ήμ‚¬μ΄νŠΈκ°€ νœ΄λŒ€ν°μ— λ‚˜νƒ€λ‚˜λŠ” κ²ƒμž…λ‹ˆλ‹€.
06:15
It's about 10 cents.
122
375440
2480
가격은 μ•½ 10μ„ΌνŠΈ(μ•½ 100원) 정도 ν•©λ‹ˆλ‹€.
06:17
Treehugger is a project that we're working on
123
377960
2096
트리 ν—ˆκ±°λŠ” 저희가 μ§„ν–‰ν•˜κ³  μžˆλŠ” ν”„λ‘œμ νŠΈλ‘œ
06:20
with Grumpy Sailor and Finch, here in Sydney.
124
380080
2400
이곳 μ‹œλ“œλ‹ˆμ—μ„œ κ·ΈλŸΌν”Ό μ„ΈμΌλŸ¬ μ•€ ν•€μΉ˜μ™€ ν•¨κ»˜ ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€.
06:22
And I'm very excited about what might happen
125
382520
2880
μ €λŠ” 이 ν”„λ‘œμ νŠΈκ°€ λ§Œλ“œλŠ” 세상이 많이 κΈ°λŒ€λ©λ‹ˆλ‹€.
06:25
when you pull the phones apart and you put the bits into trees,
126
385440
3800
μ „ν™”κΈ°λ₯Ό 펼치면 숲이 νŽΌμ³μ§€κ³ 
06:29
and that my children might have an opportunity
127
389280
2880
제 아이듀은 λ§ˆλ²• μ§€νŒ‘μ΄μ˜ μΈλ„λ‘œ
06:32
to visit an enchanted forest guided by a magic wand,
128
392200
4600
λ§ˆλ²•μ˜ 숲으둜 갈 μˆ˜λ„ μžˆμŠ΅λ‹ˆλ‹€.
06:36
where they could talk to digital fairies and ask them questions,
129
396840
3000
아이듀이 디지털 μš”μ •λ“€κ³Ό μ΄μ•ΌκΈ°ν•˜κ³  μ§ˆλ¬Έν•˜κ³ 
06:39
and be asked questions in return.
130
399880
2200
λŒ€λ‹΅μ„ λ°›λŠ” 그런 세상이 νŽΌμ³μ§€λŠ” κ²ƒμž…λ‹ˆλ‹€.
06:42
As you can see,
131
402120
1200
μ—¬λŸ¬λΆ„μ΄ λ³΄μ‹œλ‹€μ‹œν”Ό
06:43
we're at the cardboard stage with this one.
132
403360
2000
μ €ν¬λŠ” 아직 이런 κ°„λ‹¨ν•œ κ²ƒλ§Œ λ§Œλ“œλŠ” λ‹¨κ³„μ΄μ§€λ§Œ 말이죠.
06:45
(Laughter)
133
405400
1160
(μ›ƒμŒ)
06:46
But I'm very excited
134
406600
1200
ν•˜μ§€λ§Œ μ „ κΈ°λŒ€ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€.
06:47
by the possibility of getting kids back outside without screens,
135
407840
3880
아이듀이 화면을 λ²—μ–΄λ‚˜ 밖에 λ‚˜κ°€ λ›°μ–΄ λ†€λ©΄μ„œλ„
06:51
but with all the powerful magic of the Internet at their fingertips.
136
411760
3920
μΈν„°λ„·μ˜ κ°•λ ₯ν•œ λ§ˆλ²•μ„ ν†΅λ‹¬ν•˜κΈ°λ₯Ό κΈ°λŒ€ν•©λ‹ˆλ‹€.
06:55
And we hope to have something like this working by the end of the year.
137
415720
4120
그리고 μ˜¬ν•΄ λ§κΉŒμ§€ 이런 것듀을 λ§Œλ“€μ–΄ λ‚Ό 수 있기λ₯Ό λ°”λžλ‹ˆλ‹€.
07:01
So let's recap.
138
421600
1680
κ·Έλž˜μ„œ 정리λ₯Ό 해보면
07:03
Humans like natural solutions.
139
423840
2000
μ‚¬λžŒλ“€μ€ μžμ—°μŠ€λŸ¬μš΄ 해결책을 μ’‹μ•„ν•©λ‹ˆλ‹€.
07:05
Humans love information.
140
425880
2040
μ‚¬λžŒλ“€μ€ 정보λ₯Ό μ‚¬λž‘ν•©λ‹ˆλ‹€.
07:07
Humans need simple tools.
141
427960
2280
μ‚¬λžŒλ“€μ€ κ°„λ‹¨ν•œ 도ꡬ가 ν•„μš”ν•©λ‹ˆλ‹€.
07:10
These principles should underpin how we design for the future,
142
430640
4960
이런 원칙듀이 μš°λ¦¬κ°€ 섀계할 미래λ₯Ό λ’·λ°›μΉ¨ν•΄μ•Ό ν•©λ‹ˆλ‹€.
07:15
not just for the Internet.
143
435640
1880
인터넷을 μœ„ν•œ κ²ƒλ§Œμ΄ μ•„λ‹ˆλž€ 말이죠.
07:18
You may feel uncomfortable about the age of information that we're moving into.
144
438040
5640
μ—¬λŸ¬λΆ„μ€ μ•žμœΌλ‘œμ˜ 정보 μ‹œλŒ€μ— λΆˆνŽΈν•¨μ„ λŠλ‚„μ§€λ„ λͺ¨λ¦…λ‹ˆλ‹€.
07:23
You may feel challenged, rather than simply excited.
145
443720
4440
λ‹¨μˆœνžˆ ν₯λΆ„λ˜κΈ° λ³΄λ‹€λŠ” μ–΄λ ΅λ‹€κ³  λŠλ‚„μ§€λ„ λͺ¨λ¦…λ‹ˆλ‹€.
07:28
Guess what? Me too.
146
448200
2000
ν•˜μ§€λ§Œ μ•„μ‹­λ‹ˆκΉŒ? 저도 κ·Έλ ‡μŠ΅λ‹ˆλ‹€.
07:30
It's a really extraordinary period of human history.
147
450240
3840
μ§€κΈˆμ€ μ •λ§λ‘œ μΈκ°„μ˜ 역사상 νŠΉλ³„ν•œ κΈ°κ°„μž…λ‹ˆλ‹€.
07:35
We are the people that actually build our world,
148
455840
3840
μš°λ¦¬κ°€ 직접 우리의 세상을 λ§Œλ“€μ–΄ κ°€κ³  μžˆμŠ΅λ‹ˆλ‹€.
07:39
there are no artificial intelligences...
149
459720
2246
인곡지λŠ₯ 없이 말이죠.
07:41
yet.
150
461991
1424
μ•„μ§κΉŒμ§€λŠ”μš”.
07:43
(Laughter)
151
463440
1880
(μ›ƒμŒ)
07:45
It's us -- designers, architects, artists, engineers.
152
465360
5400
μš°λ¦¬κ°€ λ””μžμ΄λ„ˆ, 건좕가, μ˜ˆμˆ κ°€μ™€ μ—”μ§€λ‹ˆμ–΄λ‘œμ„œ
07:50
And if we challenge ourselves,
153
470800
2480
μš°λ¦¬κ°€ 우리 μŠ€μŠ€λ‘œμ—κ²Œ λ„μ „ν•œλ‹€λ©΄
07:53
I think that actually we can have a happy place
154
473320
3920
μ €λŠ” μš°λ¦¬κ°€ μ‹€μ œλ‘œ ν–‰λ³΅ν•œ 세상을 κ°€μ§ˆ 수 μžˆλ‹€κ³  λ΄…λ‹ˆλ‹€.
μš°λ¦¬κ°€ μ’‹μ•„ν•˜λŠ” μ •λ³΄λ‘œ κ°€λ“ν•œλ°
07:57
filled with the information we love
155
477280
2480
07:59
that feels as natural and as simple as switching on lightbulb.
156
479800
4800
전ꡬλ₯Ό μΌœλ“―μ΄ λͺ¨λ“  게 μžμ—°μŠ€λŸ½κ³  κ°„λ‹¨ν•˜μ§€μš”.
08:04
And although it may seem inevitable,
157
484640
1715
비둝 세상이 μ›ν•˜λŠ” 것은
08:06
that what the public wants is watches and websites and widgets,
158
486379
5341
μ‹œκ³„λ‚˜ μ›Ήμ‚¬μ΄νŠΈλ‚˜ μœ„μ ―μΌμ§€λ„ λͺ¨λ₯΄μ§€λ§Œ
08:11
maybe we could give a bit of thought to cork and light and hacky sacks.
159
491760
6160
저희가 μ½”λ₯΄ν¬, λΉ›κ³Ό μ½©μ£Όλ¨Έλ‹ˆλ‘œ μ‘°κΈˆμ΄λ‚˜λ§ˆ μ˜κ°μ„ 쀄 수 μžˆμ„μ§€λ„ λͺ¨λ₯΄κ² μŠ΅λ‹ˆλ‹€.
08:17
Thank you very much.
160
497960
1320
κ°μ‚¬ν•©λ‹ˆλ‹€.
08:19
(Applause)
161
499320
2400
(λ°•μˆ˜)
이 μ›Ήμ‚¬μ΄νŠΈ 정보

이 μ‚¬μ΄νŠΈλŠ” μ˜μ–΄ ν•™μŠ΅μ— μœ μš©ν•œ YouTube λ™μ˜μƒμ„ μ†Œκ°œν•©λ‹ˆλ‹€. μ „ 세계 졜고의 μ„ μƒλ‹˜λ“€μ΄ κ°€λ₯΄μΉ˜λŠ” μ˜μ–΄ μˆ˜μ—…μ„ 보게 될 κ²ƒμž…λ‹ˆλ‹€. 각 λ™μ˜μƒ νŽ˜μ΄μ§€μ— ν‘œμ‹œλ˜λŠ” μ˜μ–΄ μžλ§‰μ„ 더블 ν΄λ¦­ν•˜λ©΄ κ·Έκ³³μ—μ„œ λ™μ˜μƒμ΄ μž¬μƒλ©λ‹ˆλ‹€. λΉ„λ””μ˜€ μž¬μƒμ— 맞좰 μžλ§‰μ΄ μŠ€ν¬λ‘€λ©λ‹ˆλ‹€. μ˜κ²¬μ΄λ‚˜ μš”μ²­μ΄ μžˆλŠ” 경우 이 문의 양식을 μ‚¬μš©ν•˜μ—¬ λ¬Έμ˜ν•˜μ‹­μ‹œμ˜€.

https://forms.gle/WvT1wiN1qDtmnspy7