An Internet Without Screens Might Look Like This | Tom Uglow | TED Talks

160,263 views ใƒป 2015-11-13

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์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Seon-Gyu Choi ๊ฒ€ํ† : Jihyeon J. Kim
00:12
I'd like to start by asking you all to go to your happy place, please.
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์—ฌ๋Ÿฌ๋ถ„์ด ๊ฐ€์žฅ ํ–‰๋ณตํ•œ ๊ณณ์„ ์ƒ์ƒํ•ด ๋ณด์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
00:17
Yes, your happy place,
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๋„ค, ํ–‰๋ณตํ•œ ๊ณณ์„ ์ƒ์ƒํ•ด ๋ณด์„ธ์š”.
00:18
I know you've got one even if it's fake.
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๋น„๋ก ๊ฐ€์งœ์ผ์ง€๋ผ๋„ ๋ˆ„๊ตฌ๋‚˜ ํ•˜๋‚˜ ์ •๋„๋Š” ์žˆ์ฃ .
00:20
(Laughter)
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(์›ƒ์Œ)
00:21
OK, so, comfortable?
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๊ทธ๋ž˜์š”. ํŽธ์•ˆํ•ฉ๋‹ˆ๊นŒ?
00:23
Good.
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์ข‹์Šต๋‹ˆ๋‹ค.
00:24
Now I'd like to you to mentally answer the following questions.
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์ด์ œ ์—ฌ๋Ÿฌ๋ถ„์ด ์ด ์งˆ๋ฌธ๋“ค์— ๋งˆ์Œ ์†์œผ๋กœ ๋Œ€๋‹ตํ•ด ์ฃผ์„ธ์š”.
00:27
Is there any strip lighting in your happy place?
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๊ทธ ๊ณณ์— ํ˜น์‹œ ํ˜•๊ด‘๋“ฑ ์กฐ๋ช…์ด ์žˆ์Šต๋‹ˆ๊นŒ?
00:31
Any plastic tables?
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ํ”Œ๋ผ์Šคํ‹ฑ ํƒ์ž๋Š”์š”?
00:33
Polyester flooring?
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ํด๋ฆฌ์—์Šคํ„ฐ๋กœ๋œ ๋ฐ”๋‹ฅ๋„ ๊น”๋ ค์žˆ๋‚˜์š”?
00:35
Mobile phones?
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ํœด๋Œ€ํฐ์€์š”?
00:36
No?
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์—†๋‚˜์š”?
00:37
I think we all know that our happy place
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์šฐ๋ฆฌ๋“ค์ด ์ƒ๊ฐํ•˜๋Š” ํ–‰๋ณตํ•œ ์žฅ์†Œ๋Š”
00:39
is meant to be somewhere natural, outdoors --
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์•ผ์™ธ์ด๊ฑฐ๋‚˜ ํ˜น์€ ์ž์—ฐ ์นœํ™”์ ์ธ
00:42
on a beach, fireside.
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ํ•ด๋ณ€์ด๋‚˜ ๋‚œ๋กฏ๊ฐ€ ๊ฐ™์€ ๊ณณ์ด๊ธฐ ๋งˆ๋ จ์ด์ฃ .
00:44
We'll be reading or eating or knitting.
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์šฐ๋ฆฌ๋Š” ์ฑ…์„ ์ฝ๊ฑฐ๋‚˜ ๋จน๊ฑฐ๋‚˜ ๋œจ๊ฐœ์งˆ์„ ํ•˜๊ณ  ์žˆ์„ ๊ฒ๋‹ˆ๋‹ค.
00:48
And we're surrounded by natural light and organic elements.
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์šฐ๋ฆฌ๋Š” ์ž์—ฐ๊ด‘๊ณผ ์œ ๊ธฐ์ ์ธ ์š”์†Œ์— ์‹ธ์—ฌ์žˆ์Šต๋‹ˆ๋‹ค.
00:52
Natural things make us happy.
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์ž์—ฐ์ ์ธ ๊ฒƒ๋“ค์€ ์šฐ๋ฆฌ๋ฅผ ํ–‰๋ณตํ•˜๊ฒŒ ํ•ด์ค๋‹ˆ๋‹ค.
00:55
And happiness is a great motivator; we strive for happiness.
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ํ–‰๋ณต์€ ์ข‹์€ ๋™๊ธฐ์œ ์ธ์ด๊ณ  ์šฐ๋ฆฌ๋Š” ํ–‰๋ณต์„ ์ถ”๊ตฌํ•ฉ๋‹ˆ๋‹ค.
00:59
Perhaps that's why we're always redesigning everything,
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์•„๋งˆ๋„ ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๊ฐ€ ํ•ญ์ƒ ๋ชจ๋“  ๊ฒƒ์„ ์žฌ์„ค๊ณ„ํ•˜๋Š” ์ด์œ ์ผ ๊ฒ๋‹ˆ๋‹ค.
01:01
in the hopes that our solutions might feel more natural.
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์šฐ๋ฆฌ์˜ ํ•ด๊ฒฐ์ฑ…์ด ์ข€ ๋” ์ž์—ฐ์ ์ผ ๊ฒƒ์ด๋ผ ๋ฐ”๋ผ๋ฉด์„œ ๋ง์ด์ฃ .
01:06
So let's start there --
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์ข‹์€ ๋””์ž์ธ์€
01:08
with the idea that good design should feel natural.
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์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ๋Š๊ปด์ ธ์•ผ ํ•œ๋‹ค๋Š” ์ƒ๊ฐ์—์„œ ๋ถ€ํ„ฐ ์‹œ์ž‘ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.
01:12
Your phone is not very natural.
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์—ฌ๋Ÿฌ๋ถ„์˜ ํœด๋Œ€ํฐ์€ ์ž์—ฐ์Šค๋Ÿฝ์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
01:17
And you probably think you're addicted to your phone,
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๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ๋ถ„์€ ํ•ธ๋“œํฐ์— ์ค‘๋…๋˜์—ˆ๋‹ค๊ณ  ์ƒ๊ฐํ• ์ง€๋„ ๋ชจ๋ฆ…๋‹ˆ๋‹ค.
01:19
but you're really not.
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ํ•˜์ง€๋งŒ ์‚ฌ์‹ค ๊ทธ๋ ‡์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
01:21
We're not addicted to devices,
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์šฐ๋ฆฌ๋Š” ๊ธฐ๊ธฐ์— ์ค‘๋…๋œ ๊ฒƒ์ด ์•„๋‹ˆ๊ณ 
01:23
we're addicted to the information that flows through them.
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๊ทธ๊ฒƒ์„ ํ†ตํ•ด ๋“ค์–ด์˜ค๋Š” ์ •๋ณด์— ์ค‘๋…๋œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
01:26
I wonder how long you would be happy in your happy place
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์™ธ๋ถ€ ์„ธ๊ณ„์—์„œ ๋“ค์–ด์˜ค๋Š” ์ •๋ณด๊ฐ€ ์ „ํ˜€ ์—†๋‹ค๋ฉด
01:29
without any information from the outside world.
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์—ฌ๋Ÿฌ๋ถ„์ด ์ƒ์ƒ ์† ํ–‰๋ณต์˜ ์žฅ์†Œ์—์„œ ์–ผ๋งˆ๋‚˜ ํ–‰๋ณต์„ ์œ ์ง€ํ• ์ง€ ๊ถ๊ธˆํ•ฉ๋‹ˆ๋‹ค.
01:33
I'm interested in how we access that information,
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์ €๋Š” ์–ด๋–ป๊ฒŒ ์šฐ๋ฆฌ๊ฐ€ ์ •๋ณด์— ์ ‘๊ทผํ•˜๊ณ 
01:35
how we experience it.
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์–ด๋–ป๊ฒŒ ๊ฒฝํ—˜ํ•˜๋Š”์ง€์— ๊ด€์‹ฌ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
01:37
We're moving from a time of static information,
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์šฐ๋ฆฌ๋Š” ์ฑ…์ด๋‚˜ ๋„์„œ๊ด€, ๊ทธ๋ฆฌ๊ณ  ๋ฒ„์Šค ์ •๋ฅ˜์žฅ๊ณผ ๊ฐ™์€
01:41
held in books and libraries and bus stops,
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์ •์  ์ •๋ณด์˜ ์‹œ๋Œ€์—์„œ
01:44
through a period of digital information,
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๋””์ง€ํ„ธ ์ •๋ณด์˜ ์‹œ๊ธฐ๋ฅผ ๊ฑฐ์ณ ์œ ๋™์  ์ •๋ณด์˜ ์‹œ๋Œ€๋กœ ํ–ฅํ•ฉ๋‹ˆ๋‹ค.
01:47
towards a period of fluid information,
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01:49
where your children will expect to be able to access anything, anywhere at any time,
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์—ฌ๋Ÿฌ๋ถ„์˜ ์•„์ด๋“ค์ด ๋ฌด์—‡์ด๋“  ์–ธ์ œ ์–ด๋””์„œ๋‚˜ ์ ‘๊ทผํ•  ์ˆ˜ ์žˆ๋Š” ์„ธ์ƒ์ž…๋‹ˆ๋‹ค.
01:55
from quantum physics to medieval viticulture,
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์–‘์ž ๋ฌผ๋ฆฌํ•™๋ถ€ํ„ฐ ์ค‘์„ธ ํฌ๋„ ์žฌ๋ฐฐ๋ฒ•์— ์ด๋ฅด๊ธฐ๊นŒ์ง€
01:59
from gender theory to tomorrow's weather,
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์„ฑ์ด๋ก ์—์„œ ๋‚ด์ผ์˜ ๋‚ ์”จ๊นŒ์ง€
02:03
just like switching on a lightbulb --
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์ „๋“ฑ ์Šค์œ„์น˜๋ฅผ ์ผœ๋“ฏ์ด ๋ง์ด์ฃ .
02:06
Imagine that.
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์ƒ์ƒํ•ด ๋ณด์„ธ์š”.
02:08
Humans also like simple tools.
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์‚ฌ๋žŒ๋“ค์€ ๋˜ํ•œ ๊ฐ„๋‹จํ•œ ๋„๊ตฌ๋ฅผ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค.
02:11
Your phone is not a very simple tool.
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์—ฌ๋Ÿฌ๋ถ„์˜ ํœด๋Œ€ํฐ์€ ๊ทธ๋ฆฌ ๊ฐ„๋‹จํ•œ ๋„๊ตฌ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค.
02:14
A fork is a simple tool.
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ํฌํฌ๋Š” ๋ฐ˜๋ฉด์— ๊ฐ„๋‹จํ•ฉ๋‹ˆ๋‹ค.
02:16
(Laughter)
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(์›ƒ์Œ)
02:17
And we don't like them made of plastic,
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๊ทธ๋ฆฌ๊ณ  ์‚ฌ๋žŒ๋“ค์€ ํ”Œ๋ผ์Šคํ‹ฑ์œผ๋กœ ๋งŒ๋“ค์–ด์ง„ ๊ฒƒ์„ ์ข‹์•„ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
02:20
in the same way I don't really like my phone very much --
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๊ฐ™์€ ๋งฅ๋ฝ์œผ๋กœ ์ €๋Š” ์ œ ํœด๋Œ€ํฐ์„ ๊ทธ๋ ‡๊ฒŒ ์ข‹์•„ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
02:22
it's not how I want to experience information.
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์ €๋Š” ์ด๋ ‡๊ฒŒ ์ •๋ณด๋ฅผ ๊ฒฝํ—˜ํ•˜๊ณ  ์‹ถ์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
02:27
I think there are better solutions than a world mediated by screens.
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์ €๋Š” ํ™”๋ฉด์— ๋‚˜์˜ค๋Š” ์„ธ์ƒ์„ ๋ณด๋Š” ๊ฒƒ๋ณด๋‹ค ๋” ๋‚˜์€ ํ•ด๊ฒฐ์ฑ…์ด ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
02:31
I don't hate screens, but I don't feel --
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ํ™”๋ฉด์„ ์‹ซ์–ดํ•˜๋Š” ๊ฒƒ์€ ์•„๋‹ˆ์ง€๋งŒ
02:34
and I don't think any of us feel that good
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์ €๋„ ๊ทธ๋ ‡๊ณ  ์—ฌ๋Ÿฌ๋ถ„ ๋ชจ๋‘
02:36
about how much time we spend slouched over them.
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ํ™”๋ฉด์„ ๋ณด๊ธฐ ์œ„ํ•ด ๊ตฌ๋ถ€์ •ํ•˜๊ฒŒ ์žˆ๋Š” ๊ฒŒ ์ข‹์ง€๋งŒ์€ ์•Š์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
02:40
Fortunately,
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๋‹คํ–‰ํžˆ๋„
02:41
the big tech companies seem to agree.
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์ฒจ๋‹จ ๊ธฐ์ˆ ์„ ๊ฐ€์ง„ ๋Œ€๊ธฐ์—…๋“ค์ด ๋œป์„ ๋ชจ์•˜์Šต๋‹ˆ๋‹ค.
02:43
They're actually heavily invested in touch and speech and gesture,
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๊ธฐ์—…๋“ค์€ ์‹ค์ œ๋กœ ๋Œ€๊ทœ๋ชจ์˜ ํˆฌ์ž๋ฅผ ๋งŒ์ง€๊ณ , ๋งํ•˜๊ณ , ํ–‰๋™ํ•˜๋Š”
02:48
and also in senses --
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๊ทธ๋Ÿฐ ๊ฐ๊ฐ์ ์ธ ๊ฒƒ์— ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
02:49
things that can turn dumb objects, like cups,
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์ปต๊ณผ ๊ฐ™์ด ๋ง ๋ชปํ•˜๋Š” ๋ฌผ๊ฑด๋“ค์—
02:52
and imbue them with the magic of the Internet,
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์ธํ„ฐ๋„ท์ด๋ผ๋Š” ๋งˆ๋ฒ•์œผ๋กœ ์ƒ๋ช…์„ ๋ถˆ์–ด ๋„ฃ๊ณ 
02:56
potentially turning this digital cloud
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๋””์ง€ํ„ธ ํด๋ผ์šฐ๋“œ๋กœ ์—ฐ๊ฒฐํ•ด
02:58
into something we might touch and move.
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์šฐ๋ฆฌ๊ฐ€ ๋งŒ์ง€๊ณ  ์›€์ง์ผ ์ˆ˜ ์žˆ๋Š” ๊ฒƒ๋“ค๋กœ ๋งŒ๋“ค ์ˆ˜ ์žˆ๊ฒŒ ํ•ด ์ฃผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:01
The parents in crisis over screen time
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์Šคํฌ๋ฆฐ ์„ธ๋Œ€๋ฅผ ๊ฒช์„ ๋ถ€๋ชจ๋“ค์€
03:04
need physical digital toys teaching their kids to read,
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์•„์ด๋“ค์—๊ฒŒ ์ฝ๋Š” ๊ฒƒ์„ ๊ฐ€๋ฅด์น˜๊ธฐ ์œ„ํ•ด ๋””์ง€ํ„ธ ์žฅ๋‚œ๊ฐ์ด ํ•„์š”ํ•˜๊ณ 
03:07
as well as family-safe app stores.
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์•ฑ ์Šคํ† ์–ด์— ์ž๋…€ ๋ณดํ˜ธ ๊ธฐ๋Šฅ๋„ ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.
03:11
And I think, actually, that's already really happening.
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๊ทธ๋ฆฌ๊ณ  ์ œ ์ƒ๊ฐ์—” ์ด๋Ÿฐ ์ผ๋“ค์ด ์‹ค์ œ๋กœ ์ผ์–ด๋‚˜๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
03:15
Reality is richer than screens.
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ํ˜„์‹ค์€ ํ™”๋ฉด๋ณด๋‹ค ํ’๋ถ€ํ•ฉ๋‹ˆ๋‹ค.
03:20
For example, I love books.
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์˜ˆ๋ฅผ ๋“ค๋ฉด, ์ €๋Š” ์ฑ…์„ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค.
03:24
For me they are time machines -- atoms and molecules bound in space,
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์ œ๊ฒŒ๋Š” ์ฑ…์ด ํƒ€์ž„๋จธ์‹ ์ž…๋‹ˆ๋‹ค-- ์›์ž์™€ ๋ถ„์ž๊ฐ€ ์šฐ์ฃผ์—์„œ ๊ฒฐํ•ฉ๋˜์–ด ์žˆ์–ด
03:29
from the moment of their creation to the moment of my experience.
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์ฐฝ์กฐ์˜ ์ˆœ๊ฐ„๋ถ€ํ„ฐ ํ˜„์žฌ์˜ ์ €๊นŒ์ง€ ๊ฒฝํ—˜ํ•˜์ฃ .
03:33
But frankly,
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ํ•˜์ง€๋งŒ ์†”์งํžˆ
03:35
the content's identical on my phone.
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์ œ ํœด๋Œ€ํฐ์— ๊ฐ™์€ ๋‚ด์šฉ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
03:37
So what makes this a richer experience than a screen?
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๊ทธ๋Ÿฌ๋ฉด ์ฑ…์„ ์ฝ๋Š” ๊ฒƒ์ด ํ™”๋ฉด์œผ๋กœ ๋ณด๋Š” ๊ฒƒ๋ณด๋‹ค ํ’๋ถ€ํ•˜๊ฒŒ ํ•ด ์ค„๊นŒ์š”?
03:41
I mean, scientifically.
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์ œ ๋ง์€ ๊ณผํ•™์ ์œผ๋กœ๋ง์ด์ฃ .
03:45
We need screens, of course.
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์šฐ๋ฆฌ๋Š” ๋ฌผ๋ก  ํ™”๋ฉด์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค
03:47
I'm going to show film, I need the enormous screen.
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์ œ๊ฐ€ ์˜์ƒ์„ ๋ณด์—ฌ๋“œ๋ฆดํ…๋ฐ ๊ทธ๋Ÿฌ๋ ค๋ฉด ๊ฑฐ๋Œ€ํ•œ ํ™”๋ฉด์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.
03:52
But there's more than you can do with these magic boxes.
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ํ•˜์ง€๋งŒ ์ด ๋งˆ๋ฒ• ์ƒ์ž๋กœ ์—ฌ๋Ÿฌ๋ถ„์€ ๋” ๋งŽ์€ ๊ฒƒ์„ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
03:56
Your phone is not the Internet's door bitch.
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์—ฌ๋Ÿฌ๋ถ„์˜ ํœด๋Œ€ํฐ์€ ์ธํ„ฐ๋„ท ๋ฌผ๊ด€๋ฆฌ ํ•˜๋Š” ๊ฒŒ ์•„๋‹™๋‹ˆ๋‹ค.
03:59
(Laughter)
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(์›ƒ์Œ)
04:00
We can build things -- physical things,
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์šฐ๋ฆฌ๋Š” ๋ฌผ๋ฆฌ์ ์ธ ๊ฒƒ๋“ค๋„ ๋งŒ๋“ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
04:03
using physics and pixels,
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๋ฌผ๋ฆฌํ•™๊ณผ ํ”ฝ์…€์„ ์ด์šฉํ•ด์„œ
04:06
that can integrate the Internet into the world around us.
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์ธํ„ฐ๋„ท๊ณผ ์šฐ๋ฆฌ๊ฐ€ ์‚ฌ๋Š” ์„ธ์ƒ์„ ์œตํ•ฉ์‹œํ‚ฌ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
04:09
And I'm going to show you a few examples of those.
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์ œ๊ฐ€ ์˜ˆ๋ฅผ ๋ช‡ ๊ฐ€์ง€ ๋ณด์—ฌ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
04:14
A while ago, I got to work with a design agency, Berg,
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์˜ˆ์ „์— ์ œ๊ฐ€ ๋ฒ„๊ทธ๋ผ๋Š” ๋””์ž์ธ ํšŒ์‚ฌ์™€
04:17
on an exploration of what the Internet without screens might actually look like.
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ํ™”๋ฉด์ด ์—†๋Š” ์ธํ„ฐ๋„ท์€ ์ด๋Ÿด ๊ฒƒ์ด๋‹ค๋Š” ์ฃผ์ œ๋กœ ํƒ๊ตฌ๋ฅผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:22
And they showed us a range ways
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์€ ๋‹ค์–‘ํ•œ ๋ฐฉ๋ฒ•์œผ๋กœ
04:24
that light can work with simple senses and physical objects
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๋น›์„ ๊ฐ„๋‹จํ•œ ์„ผ์„œ์™€ ๋ฌผ๋ฆฌ์ ์ธ ๋„๊ตฌ๋กœ ์ž‘๋™ ์‹œ์ผœ
04:29
to really bring the Internet to life, to make it tangible.
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์ธํ„ฐ๋„ท์— ์ƒ๋ช…์„ ๋ถˆ์–ด ๋„ฃ๊ณ  ๋งŒ์งˆ ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ๋ณด์—ฌ ์ฃผ์—ˆ์Šต๋‹ˆ๋‹ค.
04:33
Like this wonderfully mechanical YouTube player.
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์ด ํ›Œ๋ฅญํ•œ ์œ ํˆฌ๋ธŒ ํ”Œ๋ ˆ์ด์–ด ๊ฐ™์ด ๋ง์ด์ฃ .
04:38
And this was an inspiration to me.
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์ €๋Š” ์ด๊ฒƒ์—์„œ ์˜๊ฐ์„ ์–ป์—ˆ์Šต๋‹ˆ๋‹ค.
04:42
Next I worked with the Japanese agency, AQ,
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๊ทธ ๋‹ค์Œ์— ์ œ๊ฐ€ AQ๋ผ๋Š” ์ผ๋ณธ ๋Œ€ํ–‰ํšŒ์‚ฌ์™€
04:45
on a research project into mental health.
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์ •์‹  ๊ฑด๊ฐ•์— ๋Œ€ํ•œ ์—ฐ๊ตฌ ํ”„๋กœ์ ํŠธ ์ž‘์—…์„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:47
We wanted to create an object
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์šฐ๋ฆฌ๊ฐ€ ๋งŒ๋“ค๊ณ  ์‹ถ์—ˆ๋˜ ๊ฒƒ์€
04:49
that could capture the subjective data around mood swings
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์ง„๋‹จ์„ ํ•˜๋Š”๋ฐ๋„ ํ•„์ˆ˜์ ์ธ ๊ฐœ์ธ์˜ ๊ธฐ๋ถ„ ๋ณ€ํ™”์— ๋Œ€ํ•œ
04:53
that's so essential to diagnosis.
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๊ฐ๊ด€์ ์ธ ์ •๋ณด๋ฅผ ์–ป์„ ์ˆ˜ ์žˆ๋Š” ์žฅ๋น„์˜€์Šต๋‹ˆ๋‹ค.
04:56
This object captures your touch,
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์ด ๋„๊ตฌ๋Š” ๋Œ€์ƒ์˜ ์ ‘์ด‰์„ ํฌ์ฐฉํ•ฉ๋‹ˆ๋‹ค.
04:58
so you might press it very hard if you're angry,
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๊ทธ๋ž˜์„œ ๋Œ€์ƒ์ด ํ™”๊ฐ€ ๋‚˜๋ฉด ์„ธ๊ฒŒ ๋ˆ„๋ฅด๊ณ 
05:01
or stroke it if you're calm.
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ํ‰์˜จํ•˜๋ฉด ์“ฐ๋‹ค๋“ฌ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
05:03
It's like a digital emoji stick.
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์ด๋ชจํ‹ฐ์ฝ˜ ๊ฐ™์ด ๊ฐ์ • ํ‘œํ˜„์„ ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
05:05
And then you might revisit those moments later,
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๊ทธ๋ฆฌ๊ณ  ๋‚˜์ค‘์— ์—ฌ๋Ÿฌ๋ถ„์€ ์ง€๋‚˜์™”๋˜ ์ˆœ๊ฐ„๋“ค์„ ๋‹ค์‹œ ๋Œ์•„๋ณด๊ณ 
05:09
and add context to them online.
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์žˆ์—ˆ๋˜ ์ผ์„ ์˜จ๋ผ์ธ์œผ๋กœ ์ž‘์„ฑํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค
05:11
Most of all,
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๋ฌด์—‡๋ณด๋‹ค๋„ ์šฐ๋ฆฌ๋Š” ์นœ๋ฐ€ํ•˜๊ณ  ์•„๋ฆ„๋‹ค์šด ๊ฒƒ์„ ๋งŒ๋“ค๊ณ  ์‹ถ์–ด ํ•˜๋Š”๋ฐ
05:12
we wanted to create an intimate, beautiful thing
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05:16
that could live in your pocket
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์ฃผ๋จธ๋‹ˆ ์†์— ๋„ฃ๊ณ  ์• ์ •์„ ์ค„ ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์ด์ฃ .
05:18
and be loved.
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05:20
The binoculars are actually a birthday present
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์ด ์Œ์•ˆ๊ฒฝ์€ ์‚ฌ์‹ค ์‹œ๋“œ๋‹ˆ ์˜คํŽ˜๋ผ ํ•˜์šฐ์Šค์˜
05:22
for the Sydney Opera House's 40th anniversary.
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40์ฃผ๋…„ ๊ธฐ๋…์œผ๋กœ ๋งŒ๋“ค์–ด์ง„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
05:25
Our friends at Tellart in Boston brought over a pair of street binoculars,
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๋ณด์Šคํ„ด์˜ ํ…”์•„ํŠธ์˜ ์ œ ์นœ๊ตฌ๋“ค์€
05:29
the kind you might find on the Empire State Building,
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์— ํŒŒ์ด์–ด ์Šคํ…Œ์ดํŠธ ๋นŒ๋”ฉ๊ฐ™์€ ๊ณณ์—์„œ ๋ณผ ์ˆ˜ ์žˆ๋Š” ์ผ๋ฐ˜ ์Œ์•ˆ๊ฒฝ์„ ๊ฐ€์ ธ์™€์„œ
05:31
and they fitted them with 360-degree views
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๋‹ค๋ฅธ ๋‚˜๋ผ์˜ ์ƒ์ง•์ ์ธ ์žฅ์†Œ์˜
05:34
of other iconic world heritage sights --
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360๋„ ๊ฒฝ๊ด€์œผ๋กœ ์ฑ„์›Œ ๋†“์•˜์Šต๋‹ˆ๋‹ค.
05:37
(Laughter)
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(์›ƒ์Œ)
05:38
using Street View.
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์ŠคํŠธ๋ฆฌํŠธ ๋ทฐ๋ฅผ ์ด์šฉํ•ด์„œ ๋ง์ด์ฃ .
05:40
And then we stuck them under the steps.
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๊ทธ๋ฆฌ๊ณ  ๊ณ„๋‹จ ๋ฐ‘์— ๋†“์•„ ๋‘์—ˆ์Šต๋‹ˆ๋‹ค.
05:43
So, they became this very physical, simple reappropriation,
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์ด ์Œ์•ˆ๊ฒฝ์€ ๋ฌผ๋ฆฌ์ ์ธ ๋งค์šฐ ๊ฐ„๋‹จํ•œ ์žฌ์‚ฌ์šฉ ํ˜น์€
05:48
or like a portal to these other icons.
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๋‹ค๋ฅธ ์„ธ์ƒ์œผ๋กœ ์—ฐ๊ฒฐ๋˜๋Š” ํ†ต๋กœ๊ฐ€ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
05:50
So you might see Versailles or Shackleton's Hut.
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์—ฌ๋Ÿฌ๋ถ„์€ ์ด ์Œ์•ˆ๊ฒฝ์œผ๋กœ ๋ฒ ๋ฅด์‚ฌ์œ  ๊ถ์ „์ด๋‚˜ ์ƒˆํดํ„ด์˜ ์˜ค๋‘๋ง‰์„ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
05:53
Basically, it's virtual reality circa 1955.
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๊ธฐ๋ณธ์ ์œผ๋กœ 1955๋…„๊ฒฝ์˜ ๊ฐ€์ƒ ํ˜„์‹ค์ž…๋‹ˆ๋‹ค.
05:56
(Laughter)
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(์›ƒ์Œ)
05:59
In our office we use hacky sacks to exchange URLs.
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์‚ฌ๋ฌด์‹ค์—์„œ ์ €ํฌ๋Š” URL์„ ๊ตํ™˜ํ•  ๋•Œ ์ฝฉ์ฃผ๋จธ๋‹ˆ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค.
06:02
This is incredibly simple, it's like your Opal card.
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์ด๊ฑด ๋งˆ์น˜ ๊ตํ†ต์นด๋“œ ๊ฐ™์ด ์—„์ฒญ๋‚˜๊ฒŒ ๊ฐ„๋‹จํ•ฉ๋‹ˆ๋‹ค.
06:05
You basically put a website on the little chip in here,
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๊ธฐ๋ณธ์ ์œผ๋กœ ์—ฌ๊ธฐ ์ด ์ž‘์€ ์นฉ์— ์›น์‚ฌ์ดํŠธ๋ฅผ ์ง‘์–ด ๋„ฃ๊ณ 
06:09
and then you do this and ... bosh! --
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์ด๋ ‡๊ฒŒ ๋ถ™์ด๋ฉด.... ์ง !--
06:13
the website appears on your phone.
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๊ทธ ์›น์‚ฌ์ดํŠธ๊ฐ€ ํœด๋Œ€ํฐ์— ๋‚˜ํƒ€๋‚˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
06:15
It's about 10 cents.
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๊ฐ€๊ฒฉ์€ ์•ฝ 10์„ผํŠธ(์•ฝ 100์›) ์ •๋„ ํ•ฉ๋‹ˆ๋‹ค.
06:17
Treehugger is a project that we're working on
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ํŠธ๋ฆฌ ํ—ˆ๊ฑฐ๋Š” ์ €ํฌ๊ฐ€ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ๋Š” ํ”„๋กœ์ ํŠธ๋กœ
06:20
with Grumpy Sailor and Finch, here in Sydney.
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์ด๊ณณ ์‹œ๋“œ๋‹ˆ์—์„œ ๊ทธ๋Ÿผํ”ผ ์„ธ์ผ๋Ÿฌ ์•ค ํ•€์น˜์™€ ํ•จ๊ป˜ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
06:22
And I'm very excited about what might happen
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์ €๋Š” ์ด ํ”„๋กœ์ ํŠธ๊ฐ€ ๋งŒ๋“œ๋Š” ์„ธ์ƒ์ด ๋งŽ์ด ๊ธฐ๋Œ€๋ฉ๋‹ˆ๋‹ค.
06:25
when you pull the phones apart and you put the bits into trees,
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์ „ํ™”๊ธฐ๋ฅผ ํŽผ์น˜๋ฉด ์ˆฒ์ด ํŽผ์ณ์ง€๊ณ 
06:29
and that my children might have an opportunity
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์ œ ์•„์ด๋“ค์€ ๋งˆ๋ฒ• ์ง€ํŒก์ด์˜ ์ธ๋„๋กœ
06:32
to visit an enchanted forest guided by a magic wand,
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๋งˆ๋ฒ•์˜ ์ˆฒ์œผ๋กœ ๊ฐˆ ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค.
06:36
where they could talk to digital fairies and ask them questions,
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์•„์ด๋“ค์ด ๋””์ง€ํ„ธ ์š”์ •๋“ค๊ณผ ์ด์•ผ๊ธฐํ•˜๊ณ  ์งˆ๋ฌธํ•˜๊ณ 
06:39
and be asked questions in return.
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๋Œ€๋‹ต์„ ๋ฐ›๋Š” ๊ทธ๋Ÿฐ ์„ธ์ƒ์ด ํŽผ์ณ์ง€๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
06:42
As you can see,
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์—ฌ๋Ÿฌ๋ถ„์ด ๋ณด์‹œ๋‹ค์‹œํ”ผ
06:43
we're at the cardboard stage with this one.
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์ €ํฌ๋Š” ์•„์ง ์ด๋Ÿฐ ๊ฐ„๋‹จํ•œ ๊ฒƒ๋งŒ ๋งŒ๋“œ๋Š” ๋‹จ๊ณ„์ด์ง€๋งŒ ๋ง์ด์ฃ .
06:45
(Laughter)
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(์›ƒ์Œ)
06:46
But I'm very excited
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ํ•˜์ง€๋งŒ ์ „ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
06:47
by the possibility of getting kids back outside without screens,
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์•„์ด๋“ค์ด ํ™”๋ฉด์„ ๋ฒ—์–ด๋‚˜ ๋ฐ–์— ๋‚˜๊ฐ€ ๋›ฐ์–ด ๋†€๋ฉด์„œ๋„
06:51
but with all the powerful magic of the Internet at their fingertips.
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์ธํ„ฐ๋„ท์˜ ๊ฐ•๋ ฅํ•œ ๋งˆ๋ฒ•์„ ํ†ต๋‹ฌํ•˜๊ธฐ๋ฅผ ๊ธฐ๋Œ€ํ•ฉ๋‹ˆ๋‹ค.
06:55
And we hope to have something like this working by the end of the year.
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๊ทธ๋ฆฌ๊ณ  ์˜ฌํ•ด ๋ง๊นŒ์ง€ ์ด๋Ÿฐ ๊ฒƒ๋“ค์„ ๋งŒ๋“ค์–ด ๋‚ผ ์ˆ˜ ์žˆ๊ธฐ๋ฅผ ๋ฐ”๋ž๋‹ˆ๋‹ค.
07:01
So let's recap.
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๊ทธ๋ž˜์„œ ์ •๋ฆฌ๋ฅผ ํ•ด๋ณด๋ฉด
07:03
Humans like natural solutions.
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์‚ฌ๋žŒ๋“ค์€ ์ž์—ฐ์Šค๋Ÿฌ์šด ํ•ด๊ฒฐ์ฑ…์„ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค.
07:05
Humans love information.
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์‚ฌ๋žŒ๋“ค์€ ์ •๋ณด๋ฅผ ์‚ฌ๋ž‘ํ•ฉ๋‹ˆ๋‹ค.
07:07
Humans need simple tools.
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์‚ฌ๋žŒ๋“ค์€ ๊ฐ„๋‹จํ•œ ๋„๊ตฌ๊ฐ€ ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.
07:10
These principles should underpin how we design for the future,
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์ด๋Ÿฐ ์›์น™๋“ค์ด ์šฐ๋ฆฌ๊ฐ€ ์„ค๊ณ„ํ•  ๋ฏธ๋ž˜๋ฅผ ๋’ท๋ฐ›์นจํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
07:15
not just for the Internet.
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์ธํ„ฐ๋„ท์„ ์œ„ํ•œ ๊ฒƒ๋งŒ์ด ์•„๋‹ˆ๋ž€ ๋ง์ด์ฃ .
07:18
You may feel uncomfortable about the age of information that we're moving into.
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์—ฌ๋Ÿฌ๋ถ„์€ ์•ž์œผ๋กœ์˜ ์ •๋ณด ์‹œ๋Œ€์— ๋ถˆํŽธํ•จ์„ ๋Š๋‚„์ง€๋„ ๋ชจ๋ฆ…๋‹ˆ๋‹ค.
07:23
You may feel challenged, rather than simply excited.
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๋‹จ์ˆœํžˆ ํฅ๋ถ„๋˜๊ธฐ ๋ณด๋‹ค๋Š” ์–ด๋ ต๋‹ค๊ณ  ๋Š๋‚„์ง€๋„ ๋ชจ๋ฆ…๋‹ˆ๋‹ค.
07:28
Guess what? Me too.
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ํ•˜์ง€๋งŒ ์•„์‹ญ๋‹ˆ๊นŒ? ์ €๋„ ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค.
07:30
It's a really extraordinary period of human history.
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์ง€๊ธˆ์€ ์ •๋ง๋กœ ์ธ๊ฐ„์˜ ์—ญ์‚ฌ์ƒ ํŠน๋ณ„ํ•œ ๊ธฐ๊ฐ„์ž…๋‹ˆ๋‹ค.
07:35
We are the people that actually build our world,
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์šฐ๋ฆฌ๊ฐ€ ์ง์ ‘ ์šฐ๋ฆฌ์˜ ์„ธ์ƒ์„ ๋งŒ๋“ค์–ด ๊ฐ€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
07:39
there are no artificial intelligences...
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์ธ๊ณต์ง€๋Šฅ ์—†์ด ๋ง์ด์ฃ .
07:41
yet.
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์•„์ง๊นŒ์ง€๋Š”์š”.
07:43
(Laughter)
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(์›ƒ์Œ)
07:45
It's us -- designers, architects, artists, engineers.
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์šฐ๋ฆฌ๊ฐ€ ๋””์ž์ด๋„ˆ, ๊ฑด์ถ•๊ฐ€, ์˜ˆ์ˆ ๊ฐ€์™€ ์—”์ง€๋‹ˆ์–ด๋กœ์„œ
07:50
And if we challenge ourselves,
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์šฐ๋ฆฌ๊ฐ€ ์šฐ๋ฆฌ ์Šค์Šค๋กœ์—๊ฒŒ ๋„์ „ํ•œ๋‹ค๋ฉด
07:53
I think that actually we can have a happy place
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์ €๋Š” ์šฐ๋ฆฌ๊ฐ€ ์‹ค์ œ๋กœ ํ–‰๋ณตํ•œ ์„ธ์ƒ์„ ๊ฐ€์งˆ ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค.
์šฐ๋ฆฌ๊ฐ€ ์ข‹์•„ํ•˜๋Š” ์ •๋ณด๋กœ ๊ฐ€๋“ํ•œ๋ฐ
07:57
filled with the information we love
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07:59
that feels as natural and as simple as switching on lightbulb.
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์ „๊ตฌ๋ฅผ ์ผœ๋“ฏ์ด ๋ชจ๋“  ๊ฒŒ ์ž์—ฐ์Šค๋Ÿฝ๊ณ  ๊ฐ„๋‹จํ•˜์ง€์š”.
08:04
And although it may seem inevitable,
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๋น„๋ก ์„ธ์ƒ์ด ์›ํ•˜๋Š” ๊ฒƒ์€
08:06
that what the public wants is watches and websites and widgets,
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์‹œ๊ณ„๋‚˜ ์›น์‚ฌ์ดํŠธ๋‚˜ ์œ„์ ฏ์ผ์ง€๋„ ๋ชจ๋ฅด์ง€๋งŒ
08:11
maybe we could give a bit of thought to cork and light and hacky sacks.
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์ €ํฌ๊ฐ€ ์ฝ”๋ฅดํฌ, ๋น›๊ณผ ์ฝฉ์ฃผ๋จธ๋‹ˆ๋กœ ์กฐ๊ธˆ์ด๋‚˜๋งˆ ์˜๊ฐ์„ ์ค„ ์ˆ˜ ์žˆ์„์ง€๋„ ๋ชจ๋ฅด๊ฒ ์Šต๋‹ˆ๋‹ค.
08:17
Thank you very much.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
08:19
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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