The surprising thing I learned sailing solo around the world | Dame Ellen MacArthur

420,052 views

2015-06-29 ・ TED


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The surprising thing I learned sailing solo around the world | Dame Ellen MacArthur

420,052 views ・ 2015-06-29

TED


Dvaput kliknite na engleske titlove ispod za reprodukciju videozapisa.

Prevoditelj: Sonja Žarić Recezent: Ivan Stamenković
00:12
When you're a child,
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Dok si dijete,
00:14
anything and everything is possible.
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sve i svašta je moguće.
00:18
The challenge, so often, is hanging on to that as we grow up.
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Izazov je, često, da to zadržimo dok odrastamo.
00:22
And as a four-year-old,
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Kao četverogodišnjakinja,
00:24
I had the opportunity to sail for the first time.
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imala sam priliku jedriti prvi puta.
00:27
I will never forget the excitement as we closed the coast.
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Nikad neću zaboraviti uzbuđenje dok smo se približavali obali.
00:31
I will never forget
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Nikad neću zaboraviti
00:33
the feeling of adventure as I climbed on board the boat
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osjećaj avanture dok sam se penjala na brod
00:36
and stared into her tiny cabin for the first time.
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i zurila u malenu kabinu prvi puta.
00:40
But the most amazing feeling was the feeling of freedom,
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No, najbolji osjećaj je bio osjećaj slobode,
00:43
the feeling that I felt when we hoisted her sails.
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osjećaj koji sam osjetila kad smo pogidli jedra.
00:47
As a four-year-old child,
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Četverogodišnjem djetetu je,
00:49
it was the greatest sense of freedom that I could ever imagine.
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to bio najveći osjećaj slobode koji sam ikad mogla zamisliti.
00:53
I made my mind up there and then that one day, somehow,
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Tog sam dana, tamo i u tom trenutku, odlučila da ću jednog dana,
00:56
I was going to sail around the world.
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oploviti svijet.
01:00
So I did what I could in my life to get closer to that dream.
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Tako da sam napravila što sam mogla da se približim tom snu.
01:04
Age 10, it was saving my school dinner money change.
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S deset godina, štedila sam ostatak školskog džeparca za večeru.
01:07
Every single day for eight years, I had mashed potato and baked beans,
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Svaki dan tijekom osam godina sam jela pire krumpir i zapečeni grah,
01:11
which cost 4p each, and gravy was free.
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koji su koštali 4 penija svaki, a umak je bio besplatan.
01:13
Every day I would pile up the change on the top of my money box,
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Svaki dan bih gomilala ostatak na vrhu moje kutije za novac,
01:17
and when that pile reached a pound, I would drop it in
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a kad bi hrpa dostigla jednu funtu, ubacila bih ju unutra
01:19
and cross off one of the 100 squares I'd drawn on a piece of paper.
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i prekrižila jedan od 100 kvadratića koje sam nacrtala na komadu papira.
01:24
Finally, I bought a tiny dinghy.
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Konačno, kupila sam jedan maleni čamac.
01:27
I spent hours sitting on it in the garden dreaming of my goal.
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Provela sam sate sjedeći u vrtu i sanjajući o svom cilju.
01:31
I read every book I could on sailing,
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Pročitala sam svaku knjigu o jedrenju koju sam mogla naći,
01:34
and then eventually, having been told by my school
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i naposlijetku sam, kada su mi u školi rekli
01:37
I wasn't clever enough to be a vet,
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da nisam dovoljno pametna da postanem veterinar,
01:39
left school age 17 to begin my apprenticeship in sailing.
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napustila školu sa 17 godina da bih započela sa učenjem o jedrenju.
01:44
So imagine how it felt just four years later
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Zamislite kakav je osjećaj bio samo četiri godine poslije
01:48
to be sitting in a boardroom
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sjediti u prostoriji
01:50
in front of someone who I knew could make that dream come true.
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ispred nekoga za koga znam da mi može ostvariti san.
01:54
I felt like my life depended on that moment,
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Osjećala sam da mi život ovisi o tom trenutku,
01:58
and incredibly, he said yes.
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i nevjerojatno, rekao je da.
02:00
And I could barely contain my excitement as I sat in that first design meeting
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Jedva sam suzdržala ushićenje dok sam sjedila na tom prvom sastanku
02:04
designing a boat on which I was going to sail
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gdje sam dizajnirala brod na kojem ću jedriti
02:07
solo nonstop around the world.
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sama, neprestano, oko svijeta.
02:10
From that first meeting to the finish line of the race,
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Od tog prvog sastanka sve do završne linije utrke,
02:13
it was everything I'd ever imagined.
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sve je bilo kao što sam i zamišljala.
02:15
Just like in my dreams, there were amazing parts and tough parts.
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Baš kao i u mojim snovima, postojali su nevjerojatni djelovi i teški djelovi.
02:19
We missed an iceberg by 20 feet.
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Promašili smo santu leda za 6 metara.
02:21
Nine times, I climbed to the top of her 90-foot mast.
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Devet puta sam se popela na vrh 27 metara visokog jarbola.
02:24
We were blown on our side in the Southern Ocean.
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U Južnom oceanu nas je vjetar prevrnuo na stranu.
02:27
But the sunsets, the wildlife, and the remoteness
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No, zalasci sunca, divljina i zabačenost
02:30
were absolutely breathtaking.
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su potpuno oduzimali dah.
02:33
After three months at sea, age just 24,
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Nakon tri mjeseca na moru, u dobi od 24,
02:36
I finished in second position.
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završila sam na drugom mjestu.
02:39
I'd loved it, so much so that within six months
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Toliko mi se svidjelo da sam unutar šest mjeseci
02:42
I decided to go around the world again, but this time not in a race:
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odlučila ponovno oploviti svijet, ali ovaj put ne u utrci:
02:47
to try to be the fastest person ever to sail solo nonstop around the world.
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nego da budem najbrža osoba ikad koja je oplovila svijet sama bez stajanja.
02:52
Now for this, I needed a different craft:
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No, za to mi je bilo potrebno drukčije plovilo:
02:55
bigger, wider, faster, more powerful.
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veće, šire, brže i snažnije.
02:59
Just to give that boat some scale, I could climb inside her mast
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Da dobijete osjećaj veličine, mogla sam se popeti unutar jarbola
03:02
all the way to the top.
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sve do vrha.
03:04
Seventy-five foot long, 60 foot wide.
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23 metra dugačak, 18 metara širok.
03:08
I affectionately called her Moby.
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Iz milja sam ga zvala Moby.
03:10
She was a multihull.
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Bio je to brod sa više trupova.
03:12
When we built her, no one had ever made it solo nonstop
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Kada smo ga sagradili, nitko dotad nije oplovio svijet
03:15
around the world in one, though many had tried,
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bez stajanja odjednom, iako su mnogi pokušali,
03:18
but whilst we built her, a Frenchman took a boat 25 percent bigger than her
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no, dok smo ga gradili, Francuz sa 25 posto većim brodom
03:23
and not only did he make it, but he took the record from 93 days
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je uspio, i ne samo to, spustio je rekord od 93 dana
03:26
right down to 72.
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na 72 dana.
03:29
The bar was now much, much higher.
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Prepreka je sad bila mnogo, mnogo viša.
03:32
And these boats were exciting to sail.
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A ovim brodovima je vrlo uzbudljivo ploviti.
03:34
This was a training sail off the French coast.
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Ovo je trening jedrenja blizu francuske obale.
03:37
This I know well because I was one of the five crew members on board.
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Ovo mi je vrlo poznato jer sam ja bila jedna od pet članova posade.
03:41
Five seconds is all it took from everything being fine
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Bilo je dovoljno pet sekundi od stanja gdje je sve u redu
03:45
to our world going black as the windows were thrust underwater,
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do našeg svijeta zavijenog u crno kako su prozori ponirali ispod vode,
03:48
and that five seconds goes quickly.
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a tih pet sekundi prođe brzo.
03:50
Just see how far below those guys the sea is.
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Vidite koliko su ti ljudi daleko od mora.
03:53
Imagine that alone in the Southern Ocean
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Zamislite ovu situaciju dok ste sami u Južnom oceanu
03:57
plunged into icy water, thousands of miles away from land.
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uronjeni u ledenu vodu, tisućama milja daleko od kopna.
04:03
It was Christmas Day.
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Bio je Božić.
04:05
I was forging into the Southern Ocean underneath Australia.
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Ja sam hrlila u Južni ocean ispod Australije.
04:08
The conditions were horrendous.
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Uvjeti su bili užasni.
04:11
I was approaching a part in the ocean
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Prilazila sam dijelu oceana
04:13
which was 2,000 miles away from the nearest town.
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koji je udaljen 3200 kilometara od najbližeg grada.
04:17
The nearest land was Antarctica, and the nearest people
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Najbliže kopno je bila Antarktika, a najbliži ljudi
04:20
would be those manning the European Space Station above me.
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oni u Europskoj svemirskoj stanici iznad mene.
04:23
(Laughter)
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(Smijeh)
04:24
You really are in the middle of nowhere.
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Doslovno ste usred ničega.
04:27
If you need help,
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Ako trebate pomoć,
04:29
and you're still alive,
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a još ste živi,
04:30
it takes four days for a ship to get to you
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potrebno je četiri dana brodu da stigne do vas
04:33
and then four days for that ship to get you back to port.
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a onda četiri dana da taj brod stigne nazad do luke.
04:37
No helicopter can reach you out there,
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Helikopter ne može doći do vas,
04:39
and no plane can land.
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a nijedan zrakoplov ne može sletjeti.
04:41
We are forging ahead of a huge storm.
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Ulazimo u ogromnu oluju.
04:44
Within it, there was 80 knots of wind,
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Unutar koje je brzina vjetra od 150 km/h,
04:47
which was far too much wind for the boat and I to cope with.
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što je bilo daleko previše vjetra za brod i za mene.
04:50
The waves were already 40 to 50 feet high,
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Valovi su već bili 12 do 15 metara visoki,
04:53
and the spray from the breaking crests
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a prskanje sa slomljenih grebena
04:55
was blown horizontally like snow in a blizzard.
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je puhalo vodoravno kao snijeg tijekom mećave.
04:58
If we didn't sail fast enough, we'd be engulfed by that storm,
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Da nismo jedrili dovoljno brzo, oluja bi nas zahvatila,
05:02
and either capsized or smashed to pieces.
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i ili prevrnula ili razbila na djelove.
05:05
We were quite literally hanging on for our lives
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Doslovno smo se borili za živote
05:08
and doing so on a knife edge.
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koji su visili o niti.
05:11
The speed I so desperately needed brought with it danger.
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Brzina koju sam očajnički trebala je sa sobom donijela opasnost.
05:15
We all know what it's like driving a car 20 miles an hour, 30, 40.
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Svi znamo kako je voziti automobil 30 km/h, 40, 50.
05:19
It's not too stressful. We can concentrate.
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Nije toliko stresno. Možemo se usredotočiti.
05:22
We can turn on the radio.
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Možemo uključiti radio.
05:24
Take that 50, 60, 70, accelerate through to 80, 90, 100 miles an hour.
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Sada ubzajte tih 80, 90, 100 km/h na 140, 150, 160 km/h.
05:28
Now you have white knuckles and you're gripping the steering wheel.
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Sada imate bijele zglobove i stežete volan.
05:31
Now take that car off road at night
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Sada siđite sa ceste po noći
05:34
and remove the windscreen wipers, the windscreen,
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i skinite brisače stakla, vjetrobran,
05:36
the headlights and the brakes.
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prednja svjetla i kočnice.
05:38
That's what it's like in the Southern Ocean.
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Takav je osjećaj u Južnom oceanu.
05:40
(Laughter) (Applause)
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(Smijeh) (Pljesak)
05:45
You could imagine
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Možete zamisliti
05:46
it would be quite difficult to sleep in that situation,
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da je poprilično teško zaspati u takvoj situaciji,
05:48
even as a passenger.
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čak i kao putnik.
05:50
But you're not a passenger.
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Ali niste putnik.
05:52
You're alone on a boat you can barely stand up in,
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Sami ste na brodu na kojem jedva možete uspravno stajati,
05:54
and you have to make every single decision on board.
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i morate donositi svaku odluku na brodu sami.
05:57
I was absolutely exhausted, physically and mentally.
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Bila sam potpuno iscrpljena, fizički i mentalno.
06:00
Eight sail changes in 12 hours.
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Osam promjena jedara u 12 sati.
06:02
The mainsail weighed three times my body weight,
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Glavno jedro je težilo tri puta više od mog tijela,
06:05
and after each change,
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i nakon svake promjene,
06:06
I would collapse on the floor soaked with sweat
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bih se srušila na pod oznojena
06:09
with this freezing Southern Ocean air burning the back of my throat.
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dok smrznuti zrak Južnog oceana prži moje grlo.
06:13
But out there, those lowest of the lows
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No tamo, najniži od padova
06:16
are so often contrasted with the highest of the highs.
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je toliko često u kontrastu sa najvišim od uspona.
06:19
A few days later, we came out of the back of the low.
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Par dana kasnije, prestalo je loše razdoblje.
06:23
Against all odds, we'd been able to drive ahead of the record
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I usprkos svemu, uspjeli smo ići ispred rekorda
06:27
within that depression.
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tijekom te depresije.
06:29
The sky cleared, the rain stopped,
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Nebo se razbistrilo, kiša stala,
06:32
and our heartbeat, the monstrous seas around us were transformed
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i puls, monstruozno more oko nas se pretvorilo
06:36
into the most beautiful moonlit mountains.
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u najljepše mjesečinom obasjane planine.
06:40
It's hard to explain, but you enter a different mode when you head out there.
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Teško je objasniti, ali kad ste tamo drukčije radite stvari.
06:44
Your boat is your entire world,
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Vaš brod je vaš cijeli svijet,
06:46
and what you take with you when you leave is all you have.
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i ono što ponesete sa sobom je sve što imate.
06:49
If I said to you all now, "Go off into Vancouver
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Kad bih vam rekla sad, "Idite u Vancouver
06:52
and find everything you will need for your survival for the next three months,"
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i nađite sve što ćete trebati za opstanak u sljedeća tri mjeseca."
06:56
that's quite a task.
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to je popriličan zadatak.
06:58
That's food, fuel, clothes,
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To je hrana, gorivo, odjeća,
07:00
even toilet roll and toothpaste.
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pa čak WC papir i pasta za zube.
07:02
That's what we do,
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To je ono što napravimo,
07:04
and when we leave we manage it
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i kada odlazimo snalazimo se
07:06
down to the last drop of diesel and the last packet of food.
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sa zadnjom kapi dizela i zadnjim paketom hrane.
07:10
No experience in my life
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Nijedno iskustvo u životu
07:11
could have given me a better understanding of the definition of the word "finite."
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mi nije moglo dati bolje razumijevanje definicije riječi "ograničeno".
07:15
What we have out there is all we have.
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Ono što imamo tamo je sve što imamo.
07:17
There is no more.
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Nema ničega više.
07:19
And never in my life had I ever translated that definition of finite
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Nikad u životu nisam prenijela tu definiciju ograničenosti,
07:22
that I'd felt on board to anything outside of sailing
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koju sam osjećala na brodu, na išta drugo osim jedrenja
07:26
until I stepped off the boat at the finish line having broken that record.
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sve dok nisam sišla s broda na završnoj crti obarajući taj rekord.
07:30
(Applause)
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(Pljesak)
07:36
Suddenly I connected the dots.
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Odjednom sam sve povezala.
07:38
Our global economy is no different.
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Naša globalna ekonomija nije nimalo drukčija.
07:41
It's entirely dependent on finite materials
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Posve je ovisna o ograničenim materijalima
07:44
we only have once in the history of humanity.
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koje imamo samo jednom u povijesti čovječanstva.
07:46
And it was a bit like seeing something you weren't expecting under a stone
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Bilo je, pomalo, kao da nađeš nešto što nisi očekivao ispod kamena
07:50
and having two choices:
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i imaš dva izbora:
07:52
I either put that stone to one side
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Ili staviti kamen sa strane
07:54
and learn more about it, or I put that stone back
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i naučiti što više o tome, ili vratiti kamen gdje je bio
07:58
and I carry on with my dream job of sailing around the world.
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i vratiti se svom poslu iz snova što je jedrenje oko svijeta.
08:02
I chose the first.
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Izabrala sam prvo.
08:04
I put it to one side and I began a new journey of learning,
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Stavila sam ga strane i počela novo putovanje učenja,
08:07
speaking to chief executives, experts, scientists, economists
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razgovarajući sa izvršnim direktorima, stručnjacima, znanstvenicima, ekonomistima
08:11
to try to understand just how our global economy works.
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da bi razumjela kako naša globalna ekonomija funkcionira.
08:14
And my curiosity took me to some extraordinary places.
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Moja znatiželja me odvela na neka izvanredna mjesta.
08:18
This photo was taken in the burner of a coal-fired power station.
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Ova fotografija je uslikana u plameniku ugljena u elektrani.
08:23
I was fascinated by coal, fundamental to our global energy needs,
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Bila sam fascinirana ugljenom, temeljom naše globalne energetske potražnje,
08:26
but also very close to my family.
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ali također, vrlo bliskim mojoj obitelji.
08:29
My great-grandfather was a coal miner,
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Moj pra-pradjed je bio rudar,
08:31
and he spent 50 years of his life underground.
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i proveo je 50 godina svog života pod zemljom.
08:35
This is a photo of him, and when you see that photo,
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Ovo je njegova slika i kad pogledate tu sliku,
08:38
you see someone from another era.
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vidite nekog iz druge ere.
08:40
No one wears trousers with a waistband quite that high
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Nitko više ne nosi hlače sa toliko visokim strukom
08:43
in this day and age. (Laughter)
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u posljednje vrijeme. (Smijeh)
08:46
But yet, that's me with my great-grandfather,
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No, ipak ovo sam ja sa mojim pradjedom,
08:48
and by the way, they are not his real ears. (Laughter)
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i usput, to nisu njegove prave uši. (Smijeh)
08:53
We were close. I remember sitting on his knee listening to his mining stories.
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Bili smo bliski. Sjećam se da sam sjedila na njegovom koljenu i slušala rudarske priče.
08:57
He talked of the camaraderie underground,
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Pričao bi o prijateljstvu ispod zemlje,
08:59
and the fact that the miners used to save the crusts of their sandwiches
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i da su čuvali korice kruha sa sendviča
09:03
to give to the ponies they worked with underground.
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da bi dali ponijima koji su s njima radili pod zemljom.
09:06
It was like it was yesterday.
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Kao da je bilo jučer.
09:08
And on my journey of learning,
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Na mom putu učenja,
09:10
I went to the World Coal Association website,
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otišla sam na web stranicu Svjetskog udruženja za ugljen,
09:12
and there in the middle of the homepage, it said,
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i na sredini početne stranice stoji,
09:15
"We have about 118 years of coal left."
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"Imamo još 118 godina ugljena preostalo!"
09:18
And I thought to myself, well, that's well outside my lifetime,
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Mislila sam, dakle, to je izvan mog životnog vijeka,
09:21
and a much greater figure than the predictions for oil.
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i mnogo veća brojka nego predviđanja za naftu.
09:24
But I did the math, and I realized that my great-grandfather
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Onda sam izračunala i shvatila da je moj pradjed
09:27
had been born exactly 118 years before that year,
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rođen točno 118 godina prije te godine,
09:31
and I sat on his knee until I was 11 years old,
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ja sam sjedila na njegovom koljenu u svojoj 11 godini,
09:34
and I realized it's nothing
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i shvatila da je to ništa
09:36
in time, nor in history.
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u vremenu, ili povijesti.
09:38
And it made me make a decision I never thought I would make:
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To me ponukalo da donesem odluku koju sam mislila da nikad neću,
09:42
to leave the sport of solo sailing behind me
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da napustim sport solo jedrenja
09:44
and focus on the greatest challenge I'd ever come across:
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i usredotočim se na najveći izazov na koji ću ikad naići:
09:47
the future of our global economy.
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budućnost naše svjetske ekonomije.
09:49
And I quickly realized it wasn't just about energy.
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Ubrzo sam shvatila da se ne radi samo o energiji.
09:52
It was also materials.
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Nego i materijalima.
09:54
In 2008, I picked up a scientific study
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2008. godine, našla sam znanstveni rad
09:56
looking at how many years we have
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koji proučava koliko godina još imamo
09:58
of valuable materials to extract from the ground:
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za vađenje vrijednih materijala iz zemlje:
10:01
copper, 61; tin, zinc, 40; silver, 29.
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bakar, 61; kositar, cink, 40; srebro, 29.
10:05
These figures couldn't be exact, but we knew those materials were finite.
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Ove brojke ne mogu biti potpuno točne, no znamo da su ti materijali ograničeni.
10:09
We only have them once.
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Imamo ih samo jednom.
10:11
And yet, our speed that we've used these materials has increased rapidly,
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A ipak, naša brzina korištenja ovih materijala se brzo povećala,
10:15
exponentially.
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eksponencijalno.
10:16
With more people in the world with more stuff,
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Uz više ljudi na svijetu sa više stvari,
10:19
we've effectively seen 100 years of price declines
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uspješno smo vidjeli 100 godina padanja cijena
10:22
in those basic commodities erased in just 10 years.
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tih temeljnih pogodnosti, obrisane u samo 10 godina.
10:25
And this affects all of us.
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To utječe na sve nas.
10:27
It's brought huge volatility in prices,
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To je donijelo ogromu nestalnost u cijenama,
10:29
so much so that in 2011,
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toliku da je 2011. godine,
10:32
your average European car manufacturer
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kod prosječnog europskog proizvođača automobila
10:34
saw a raw material price increase
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povećanje cijena sirovina
10:37
of 500 million Euros,
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za 500 milijuna Eura,
10:39
wiping away half their operating profits
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izbrisalo polovicu njihovih radnih profita
10:41
through something they have absolutely no control over.
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putem nečeg nad čim nemaju nikakvu kontrolu.
10:45
And the more I learned, the more I started to change my own life.
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Što sam više naučila to sam više mijenjala svoj život.
10:48
I started traveling less, doing less, using less.
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Počela sam manje putovati, manje raditi, manje koristiti.
10:50
It felt like actually doing less was what we had to do.
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Kao da bi zapravo trebali manje raditi.
10:54
But it sat uneasy with me.
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To mi nije baš sjelo.
10:56
It didn't feel right.
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Nije mi izgledalo ispravno.
10:57
It felt like we were buying ourselves time.
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Kao da kupujemo još malo vremena.
11:00
We were eking things out a bit longer.
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Kao da izdržavamo još malo duže.
11:02
Even if everybody changed, it wouldn't solve the problem.
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Čak i kad bi se svi promijenili, to ne bi riješilo problem.
11:05
It wouldn't fix the system.
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Ne bi popravilo sustav.
11:07
It was vital in the transition, but what fascinated me was,
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Bitno je u tranziciji, ali ono što me je fasciniralo,
11:10
in the transition to what? What could actually work?
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u tranziciji u što? Što zapravo može funkcionirati?
11:14
It struck me that the system itself, the framework within which we live,
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Shvatila sam da je sustav sam po sebi, okvir unutrar kojeg živimo,
11:19
is fundamentally flawed,
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u osnovi manjkav,
11:21
and I realized ultimately
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i napokon sam shvatila
11:24
that our operating system, the way our economy functions,
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da je naš sustav rada, način na koji naša ekonomija funkcionira,
11:27
the way our economy's been built, is a system in itself.
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način na koji je naša ekonomija izgrađena, je sustav sam po sebi.
11:31
At sea, I had to understand complex systems.
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Na moru sam morala razumijeti složene sustave.
11:34
I had to take multiple inputs,
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Morala sam uzeti višestruke ulazne podatke,
11:36
I had to process them,
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morala sam ih obraditi,
11:37
and I had to understand the system to win.
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i razumijeti sustav da bih pobijedila.
11:40
I had to make sense of it.
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Morala sam naći smisla u tome.
11:42
And as I looked at our global economy, I realized it too is that system,
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Kad sam pogledala našu globalnu ekonomiju, shvatila sam da je to isto sustav,
11:46
but it's a system that effectively can't run in the long term.
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ali je sustav koji efektivno ne može dugoročno raditi.
11:50
And I realized we've been perfecting what's effectively a linear economy
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Shvatila sam da smo usavršavali ono što je efektivno linearna ekonomija
11:54
for 150 years,
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150 godina,
11:56
where we take a material out of the ground,
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gdje uzmemo materijal iz tla,
11:58
we make something out of it, and then ultimately
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nešto napravimo s njim, i konačno
12:00
that product gets thrown away, and yes, we do recycle some of it,
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taj proizvod bude bačen, i da, nešto od toga recikliramo,
12:04
but more an attempt to get out what we can at the end,
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no više u pokušaju da izvučemo što možemo iz toga,
12:07
not by design.
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ne po dizajnu.
12:09
It's an economy that fundamentally can't run in the long term,
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To je ekonomija koja fundamentalno ne može raditi dugoročno,
12:12
and if we know that we have finite materials,
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i ako znamo da imamo ograničene materijale,
12:15
why would we build an economy that would effectively use things up,
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zašto onda gradimo ekonomiju koja koristi stvari,
12:18
that would create waste?
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koja stvara otpad?
12:20
Life itself has existed for billions of years
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Život sam po sebi postoji već milijarde godina
12:23
and has continually adapted to use materials effectively.
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i kontinurano se prilagođava učinkovitom korištenju materijala.
12:27
It's a complex system, but within it, there is no waste.
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To je složen sustav, no unutar njega, nema otpada.
12:30
Everything is metabolized.
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Sve se metabolizira.
12:33
It's not a linear economy at all, but circular.
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To nije linearna ekonomija uopće, već kružna.
12:37
And I felt like the child in the garden.
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Osjećala sam se kao dijete u vrtu.
12:40
For the first time on this new journey, I could see exactly where we were headed.
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Po prvi puta na ovom novom putu, mogla sam vidjeti gdje smo se točno uputili.
12:45
If we could build an economy that would use things rather than use them up,
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Kad bi mogli stvoriti ekonomiju koja bi koristila stvari, umjesto da ih iskorištava,
12:49
we could build a future that really could work in the long term.
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mogli bismo stvoriti budućnost koja bi dugoročno funkcionirala.
12:52
I was excited.
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Bila sam uzbuđena.
12:54
This was something to work towards.
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Ovo je bilo nešto na čemu treba raditi.
12:56
We knew exactly where we were headed. We just had to work out how to get there,
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Znamo točno gdje smo se uputili. Moramo samo smisliti kako da dođemo tamo,
13:00
and it was exactly with this in mind
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i sa tim na umu
13:02
that we created the Ellen MacArthur Foundation in September 2010.
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smo stvorili zakladu Ellen MacArthur u rujnu 2010. godine.
13:07
Many schools of thought fed our thinking and pointed to this model:
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Mnoge škole mišljenja su podržale naše razmišljanje i uputile na taj model:
13:11
industrial symbiosis, performance economy, sharing economy, biomimicry,
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industrijska simbioza, ekonomija izvedbe, ekonomija dijeljenja, biomimikrija,
13:15
and of course, cradle-to-cradle design.
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i naravno, dizajn podloga-do-podloge.
13:18
Materials would be defined as either technical or biological,
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Materijali bi bili definirani ili kao tehnički, ili kao biološki,
13:22
waste would be designed out entirely,
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otpad bi bio potpuno dizajniran,
13:25
and we would have a system that could function
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i imali bi sustav koji bi funkcionirao
13:28
absolutely in the long term.
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u potpunosti dugoročno.
13:30
So what could this economy look like?
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Dakle, kako bi ova ekonomija mogla izgledati?
13:33
Maybe we wouldn't buy light fittings, but we'd pay for the service of light,
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Možda ne bi plaćali kućišta za svjetlo, ali bi ipak plaćali uslugu svjetla,
13:37
and the manufacturers would recover the materials
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a proizvođači bi mogli nadoknaditi materijale
13:39
and change the light fittings when we had more efficient products.
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i promijeniti kućišta za svjetlo kad bi imali učinkovitije proizvode.
13:42
What if packaging was so nontoxic it could dissolve in water
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Što ako pakiranje ne bi bilo toksično nego razgradivo u vodi
13:45
and we could ultimately drink it? It would never become waste.
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koju konačno možemo piti? Nikad ne bi postala otpad.
13:49
What if engines were re-manufacturable,
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Što kad bi motori bili ponovno upotrebljivi,
13:51
and we could recover the component materials
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i kad bismo mogli oporaviti materijale pojedinih komponenata
13:53
and significantly reduce energy demand.
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i znatno smanjiti energetsku potražnju.
13:55
What if we could recover components from circuit boards, reutilize them,
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Što kad bismo mogli oporaviti komponente strujnih krugova, ponovno ih koristiti,
13:59
and then fundamentally recover the materials within them
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i u osnovi, izvući materijale iz njih
14:01
through a second stage?
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u drugom stupnju?
14:03
What if we could collect food waste, human waste?
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Što kad bismo skupljali otpatke hranu, ljudski otpad?
14:05
What if we could turn that into fertilizer, heat, energy,
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Što kad bismo to mogli pretvoriti u gnojiva, toplinu, energiju,
14:08
ultimately reconnecting nutrients systems
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konačno ponovno povezujući sustave hranjivih tvari
14:11
and rebuilding natural capital?
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i izgrađujući prirodni kapital?
14:14
And cars -- what we want is to move around.
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I automobili -- ono što je želimo je kretanje.
14:17
We don't need to own the materials within them.
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Ne trebamo posjedovati vlastite materijale za to.
14:20
Could cars become a service
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Mogu li automobili postati usluga
14:21
and provide us with mobility in the future?
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koja nam pruža mobilnost u budućnosti?
14:25
All of this sounds amazing, but these aren't just ideas, they're real today,
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Sve ovo zvuči nevjerojatno, ali to nisu samo ideje, nego i stvarnost,
14:29
and these lie at the forefront of the circular economy.
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koja stoji u prvom planu kružne ekonomije.
14:31
What lies before us is to expand them and scale them up.
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Na nama je da ih proširimo i uvećamo.
14:36
So how would you shift from linear to circular?
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Kako biste se prebacili sa linearnog u kružno?
14:39
Well, the team and I at the foundation thought you might want to work
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Dakle, tim i ja iz zadruge smo mislili da biste htjeli raditi
14:43
with the top universities in the world,
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sa najboljim sveučilištima na svijetu,
14:45
with leading businesses within the world,
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2020
sa vodećim tvrtkama na svijetu,
14:47
with the biggest convening platforms in the world,
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sa najvećim platformama za okupljanje na svijetu,
14:49
and with governments.
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i sa vladama.
14:50
We thought you might want to work with the best analysts
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2620
Mislimo da biste željeli raditi sa najboljim analitičarima
14:53
and ask them the question,
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i pitati ih pitanje,
14:54
"Can the circular economy decouple growth from resource constraints?
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"Može li kružna ekonomija odvojiti razvoj od ograničenja resursa?
14:57
Is the circular economy able to rebuild natural capital?
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Može li kružna ekonomija ponovno sagraditi prirodni kapital?
15:01
Could the circular economy replace current chemical fertilizer use?"
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Može li kružna ekonomija zamijeniti trenutno korištenje kemijskih gnojiva?"
15:04
Yes was the answer to the decoupling,
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2346
Da je odgovor na razdvajanje,
15:07
but also yes, we could replace current fertilizer use
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također, da, možemo zamjeniti trenutno korištenje gnojiva
15:10
by a staggering 2.7 times.
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zapanjujućih 2.7 puta.
15:14
But what inspired me most about the circular economy
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Ono što me najviše nadahnulo kod kružne ekonomije
15:17
was its ability to inspire young people.
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je sposobnost da nadahne mlade ljude.
15:20
When young people see the economy through a circular lens,
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Kada mladi ljudi vide ekonomiju kao kružnu,
15:23
they see brand new opportunities on exactly the same horizon.
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vide posve nove mogućnosti na potpuno istom horizontu.
15:28
They can use their creativity and knowledge
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2605
Mogu koristiti svoju kreativnost i znanje
15:31
to rebuild the entire system,
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da ponovno izgrade cijeli sustav,
15:33
and it's there for the taking right now,
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i to je tu, za uzimanje upravo sada,
15:35
and the faster we do this, the better.
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i što brže to napravimo, tim bolje.
15:38
So could we achieve this in their lifetimes?
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Dakle, možemo li to ostvariti u njihovom životnom vijeku?
15:41
Is it actually possible?
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Je li to uopće moguće?
15:43
I believe yes.
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Ja vjerujem da jest.
15:45
When you look at the lifetime of my great-grandfather, anything's possible.
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Kada pogledate životni vijek mog pradjeda, sve je moguće.
15:49
When he was born, there were only 25 cars in the world;
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3736
U vrijeme kad se on rodio, na svijetu je bilo samo 25 automobila;
15:53
they had only just been invented.
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tek su bili izmišljeni.
15:55
When he was 14, we flew for the first time in history.
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3931
Kad je imao 14 godina, prvi puta u povijesti smo letjeli.
15:59
Now there are 100,000 charter flights
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Sada postoji 100 000 letova
16:02
every single day.
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1946
svaki dan.
16:04
When he was 45, we built the first computer.
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Kad je imao 45 godina, napravili smo prvo računalo.
16:08
Many said it wouldn't catch on, but it did, and just 20 years later
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Mnogi su rekli da neće uspjeti, no uspio je, i samo 20 godina poslije
16:11
we turned it into a microchip
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pretvorili smo ga u mikročip
16:13
of which there will be thousands in this room here today.
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kojih ima na tisuće samo u ovoj prostoriji danas.
16:17
Ten years before he died, we built the first mobile phone.
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Deset godina prije nego je umro, izumili smo prvi mobitel.
16:20
It wasn't that mobile, to be fair,
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1974
Nije bio tako prijenosan, da budemo iskreni,
16:22
but now it really is,
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1974
no, danas zaista je,
16:24
and as my great-grandfather left this Earth, the Internet arrived.
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i kako je moj pradjed napuštao Zemlju, pojavio se Internet.
16:28
Now we can do anything,
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Sada možemo sve,
16:30
but more importantly,
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no, bitnije,
16:31
now we have a plan.
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sada imamo plan.
16:33
Thank you.
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2005
Hvala vam!
16:36
(Applause)
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8641
(Pljesak)
O ovoj web stranici

Ova stranica će vas upoznati s YouTube videozapisima koji su korisni za učenje engleskog jezika. Vidjet ćete lekcije engleskog koje vode vrhunski profesori iz cijelog svijeta. Dvaput kliknite na engleske titlove prikazane na svakoj video stranici da biste reproducirali video s tog mjesta. Titlovi se pomiču sinkronizirano s reprodukcijom videozapisa. Ako imate bilo kakvih komentara ili zahtjeva, obratite nam se putem ovog obrasca za kontakt.

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