Chrystia Freeland: The rise of the new global super-rich

438,775 views ・ 2013-09-05

TED


Please double-click on the English subtitles below to play the video.

00:12
So here's the most important economic fact of our time.
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We are living in an age of surging income inequality,
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particularly between those at the very top
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and everyone else.
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This shift is the most striking in the U.S. and in the U.K.,
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but it's a global phenomenon.
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It's happening in communist China,
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in formerly communist Russia,
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it's happening in India, in my own native Canada.
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We're even seeing it in cozy social democracies
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like Sweden, Finland and Germany.
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Let me give you a few numbers to place what's happening.
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In the 1970s, the One Percent
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accounted for about 10 percent of the national income
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in the United States.
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Today, their share has more than doubled
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to above 20 percent.
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But what's even more striking
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is what's happening at the very tippy top
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of the income distribution.
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The 0.1 percent in the U.S.
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today account for more than eight percent
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of the national income.
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They are where the One Percent was 30 years ago.
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Let me give you another number to put that in perspective,
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and this is a figure that was calculated in 2005
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by Robert Reich,
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the Secretary of Labor in the Clinton administration.
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Reich took the wealth of two admittedly very rich men,
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Bill Gates and Warren Buffett,
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and he found that it was equivalent to the wealth
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of the bottom 40 percent of the U.S. population,
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120 million people.
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Now, as it happens,
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Warren Buffett is not only himself a plutocrat,
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he is one of the most astute observers of that phenomenon,
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and he has his own favorite number.
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Buffett likes to point out that in 1992,
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the combined wealth of the people
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on the Forbes 400 list --
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and this is the list of the 400 richest Americans --
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was 300 billion dollars.
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Just think about it.
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You didn't even need to be a billionaire
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to get on that list in 1992.
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Well, today, that figure has more than quintupled
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to 1.7 trillion,
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and I probably don't need to tell you
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that we haven't seen anything similar happen
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to the middle class,
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whose wealth has stagnated if not actually decreased.
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So we're living in the age of the global plutocracy,
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but we've been slow to notice it.
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One of the reasons, I think,
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is a sort of boiled frog phenomenon.
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Changes which are slow and gradual
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can be hard to notice
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even if their ultimate impact is quite dramatic.
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Think about what happened, after all, to the poor frog.
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But I think there's something else going on.
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Talking about income inequality,
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even if you're not on the Forbes 400 list,
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can make us feel uncomfortable.
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It feels less positive, less optimistic,
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to talk about how the pie is sliced
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than to think about how to make the pie bigger.
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And if you do happen to be on the Forbes 400 list,
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talking about income distribution,
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and inevitably its cousin, income redistribution,
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can be downright threatening.
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So we're living in the age of surging income inequality,
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especially at the top.
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What's driving it, and what can we do about it?
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One set of causes is political:
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lower taxes, deregulation, particularly of financial services,
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privatization, weaker legal protections for trade unions,
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all of these have contributed
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to more and more income going to the very, very top.
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A lot of these political factors can be broadly lumped
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under the category of "crony capitalism,"
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political changes that benefit a group
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of well-connected insiders
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but don't actually do much good for the rest of us.
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In practice, getting rid of crony capitalism
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is incredibly difficult.
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Think of all the years reformers of various stripes
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have tried to get rid of corruption in Russia, for instance,
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or how hard it is to re-regulate the banks
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even after the most profound financial crisis
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since the Great Depression,
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or even how difficult it is to get the big multinational companies,
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including those whose motto might be "don't do evil,"
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to pay taxes at a rate even approaching that
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paid by the middle class.
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But while getting rid of crony capitalism in practice
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is really, really hard,
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at least intellectually, it's an easy problem.
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After all, no one is actually in favor of crony capitalism.
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Indeed, this is one of those rare issues
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that unites the left and the right.
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A critique of crony capitalism is as central
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to the Tea Party as it is to Occupy Wall Street.
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But if crony capitalism is, intellectually at least,
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the easy part of the problem,
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things get trickier when you look at the economic drivers
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of surging income inequality.
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In and of themselves, these aren't too mysterious.
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Globalization and the technology revolution,
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the twin economic transformations
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which are changing our lives
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and transforming the global economy,
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are also powering the rise of the super-rich.
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Just think about it.
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For the first time in history,
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if you are an energetic entrepreneur
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with a brilliant new idea
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or a fantastic new product,
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you have almost instant, almost frictionless access
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to a global market of more than a billion people.
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As a result, if you are very, very smart
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and very, very lucky,
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you can get very, very rich
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very, very quickly.
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The latest poster boy for this phenomenon
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is David Karp.
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The 26-year-old founder of Tumblr
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recently sold his company to Yahoo
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for 1.1 billion dollars.
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Think about that for a minute:
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1.1 billion dollars, 26 years old.
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It's easiest to see how the technology revolution
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and globalization are creating this sort of superstar effect
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in highly visible fields,
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like sports and entertainment.
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We can all watch how a fantastic athlete
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or a fantastic performer can today leverage his or her skills
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across the global economy as never before.
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But today, that superstar effect
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is happening across the entire economy.
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We have superstar technologists.
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We have superstar bankers.
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We have superstar lawyers and superstar architects.
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There are superstar cooks
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and superstar farmers.
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There are even, and this is my personal favorite example,
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superstar dentists,
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the most dazzling exemplar of whom
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is Bernard Touati, the Frenchman who ministers
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to the smiles of fellow superstars
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like Russian oligarch Roman Abramovich
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or European-born American fashion designer
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Diane von Furstenberg.
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But while it's pretty easy to see how globalization
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and the technology revolution
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are creating this global plutocracy,
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what's a lot harder is figuring out what to think about it.
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And that's because,
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in contrast with crony capitalism,
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so much of what globalization and the technology revolution
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have done is highly positive.
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Let's start with technology.
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I love the Internet. I love my mobile devices.
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I love the fact that they mean that
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whoever chooses to will be able to watch this talk
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far beyond this auditorium.
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I'm even more of a fan of globalization.
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This is the transformation
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which has lifted hundreds of millions
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of the world's poorest people out of poverty
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and into the middle class,
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and if you happen to live in the rich part of the world,
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it's made many new products affordable --
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who do you think built your iPhone? —
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and things that we've relied on for a long time much cheaper.
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Think of your dishwasher or your t-shirt.
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So what's not to like?
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Well, a few things.
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One of the things that worries me
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is how easily what you might call meritocratic plutocracy
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can become crony plutocracy.
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Imagine you're a brilliant entrepreneur
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who has successfully sold that idea or that product
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to the global billions
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and become a billionaire in the process.
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It gets tempting at that point
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to use your economic nous
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to manipulate the rules of the global political economy
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in your own favor.
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And that's no mere hypothetical example.
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Think about Amazon, Apple, Google, Starbucks.
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These are among the world's most admired,
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most beloved, most innovative companies.
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They also happen to be particularly adept
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at working the international tax system
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so as to lower their tax bill very, very significantly.
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And why stop at just playing the global political
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and economic system as it exists
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to your own maximum advantage?
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Once you have the tremendous economic power
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that we're seeing at the very, very top of the income distribution
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and the political power that inevitably entails,
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it becomes tempting as well
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to start trying to change the rules of the game
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in your own favor.
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Again, this is no mere hypothetical.
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It's what the Russian oligarchs did
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in creating the sale-of-the-century privatization
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of Russia's natural resources.
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It's one way of describing what happened
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with deregulation of the financial services
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in the U.S. and the U.K.
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A second thing that worries me
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is how easily meritocratic plutocracy
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can become aristocracy.
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One way of describing the plutocrats
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is as alpha geeks,
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and they are people who are acutely aware
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of how important highly sophisticated
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analytical and quantitative skills are in today's economy.
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That's why they are spending
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unprecedented time and resources
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educating their own children.
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The middle class is spending more on schooling too,
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but in the global educational arms race
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that starts at nursery school
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and ends at Harvard, Stanford or MIT,
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the 99 percent is increasingly outgunned
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by the One Percent.
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The result is something that economists Alan Krueger
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and Miles Corak call the Great Gatsby Curve.
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As income inequality increases,
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social mobility decreases.
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The plutocracy may be a meritocracy,
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but increasingly you have to be born
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on the top rung of the ladder to even take part in that race.
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The third thing, and this is what worries me the most,
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is the extent to which those same largely positive forces
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which are driving the rise of the global plutocracy
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also happen to be hollowing out the middle class
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in Western industrialized economies.
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Let's start with technology.
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Those same forces that are creating billionaires
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are also devouring many traditional middle-class jobs.
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When's the last time you used a travel agent?
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And in contrast with the industrial revolution,
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the titans of our new economy
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aren't creating that many new jobs.
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At its zenith, G.M. employed hundreds of thousands,
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Facebook fewer than 10,000.
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The same is true of globalization.
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For all that it is raising hundreds of millions of people
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out of poverty in the emerging markets,
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it's also outsourcing a lot of jobs
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from the developed Western economies.
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The terrifying reality is
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that there is no economic rule
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which automatically translates
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increased economic growth
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into widely shared prosperity.
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That's shown in what I consider to be
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the most scary economic statistic of our time.
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Since the late 1990s, increases in productivity
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have been decoupled from increases
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in wages and employment.
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That means that our countries are getting richer,
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our companies are getting more efficient,
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but we're not creating more jobs
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and we're not paying people, as a whole, more.
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One scary conclusion you could draw from all of this
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is to worry about structural unemployment.
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What worries me more is a different nightmare scenario.
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After all, in a totally free labor market,
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we could find jobs for pretty much everyone.
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The dystopia that worries me
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is a universe in which a few geniuses
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invent Google and its ilk
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and the rest of us are employed giving them massages.
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So when I get really depressed about all of this,
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I comfort myself in thinking about the Industrial Revolution.
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After all, for all its grim, satanic mills,
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it worked out pretty well, didn't it?
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After all, all of us here are richer, healthier, taller --
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well, there are a few exceptions —
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and live longer than our ancestors in the early 19th century.
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But it's important to remember
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that before we learned how to share the fruits
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of the Industrial Revolution
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with the broad swathes of society,
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we had to go through two depressions,
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the Great Depression of the 1930s,
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the Long Depression of the 1870s,
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two world wars, communist revolutions
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in Russia and in China,
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and an era of tremendous social
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and political upheaval in the West.
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We also, not coincidentally,
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went through an era of tremendous
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social and political inventions.
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We created the modern welfare state.
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We created public education.
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We created public health care.
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We created public pensions.
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We created unions.
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Today, we are living through an era
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of economic transformation
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comparable in its scale and its scope
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to the Industrial Revolution.
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To be sure that this new economy benefits us all
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and not just the plutocrats,
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we need to embark on an era
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of comparably ambitious social and political change.
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We need a new New Deal.
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(Applause)
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