Jeff Hancock: 3 types of (digital) lies

Translator: Joseph Geni Reviewer: Morton Bast

翻译人员: Ben Peng 校对人员: Ricki Xie

Let me tell you, it has been a fantastic month for deception.

我和你们说，这个月的骗局可真不少。

And I'm not even talking about the American presidential race. (Laughter)

我甚至不是在谈论美国的总统竞选。（笑声）

We have a high-profile journalist caught for plagiarism,

一个知名的记者因为抄袭被抓起来了；

a young superstar writer whose book involves

一个年轻著名作家所写的书

so many made up quotes that they've pulled it from the shelves;

因捏造了很多旁人引述而被下架了；

a New York Times exposé on fake book reviews.

纽约时报出现了虚假书评。

It's been fantastic.

不少吧。

Now, of course, not all deception hits the news.

当然，不是所有的骗局都会上新闻。

Much of the deception is everyday. In fact, a lot of research

很多骗局是每天都会发生的。事实上，很多研究

shows that we all lie once or twice a day, as Dave suggested.

显示我们每天撒谎一到两次，正如Dave说的。

So it's about 6:30 now, suggests that most of us should have lied.

现在约六点三十分，意味着我们大多数人都撒了谎。

Let's take a look at Winnipeg. How many of you,

让我们看一看，你们中有多少人

in the last 24 hours -- think back -- have told a little fib,

在过去的24小时里——回想一下，撒了小谎，

or a big one? How many have told a little lie out there?

甚至说了弥天大谎？这里有谁说了小谎呢？

All right, good. These are all the liars.

好吧，很好，这些都是撒谎的人。

Make sure you pay attention to them. (Laughter)

确保你们要留心他们。（笑声）

No, that looked good, it was about two thirds of you.

不错，大约有三分之二的人。

The other third didn't lie, or perhaps forgot,

剩下那三分之一的人没有撒谎，或也许是忘了，

or you're lying to me about your lying, which is very,

或是你们对我撒谎，说你们没撒谎，这真的非常，

very devious. (Laughter) This fits with a lot of the research,

非常狡猾。（笑声）这正好符合了大量的研究，

which suggests that lying is very pervasive.

表明撒谎是无处不在的。

It's this pervasiveness, combined with the centrality

正是它的普遍性结合

to what it means to be a human, the fact that we can

人类以自我为中心的特点——我们可以

tell the truth or make something up,

说实话，或编些谎言

that has fascinated people throughout history.

长久以来都让人们为之着迷。

Here we have Diogenes with his lantern.

有个典故，第欧根尼和他的灯笼。

Does anybody know what he was looking for?

有人知道他在找什么吗？

A single honest man, and he died without finding one

一个老实人，直到死去在希腊都找不到另一个老实人

back in Greece. And we have Confucius in the East

在东方我们有孔子，

who was really concerned with sincerity,

他所关心的真挚

not only that you walked the walk or talked the talk,

不仅能说到做到，

but that you believed in what you were doing.

还要坚信自己在做的事。

You believed in your principles.

坚信自己的原则。

Now my first professional encounter with deception

我第一次在工作上面对骗局，

is a little bit later than these guys, a couple thousand years.

比这些人要晚一些，晚了几千年。

I was a customs officer for Canada back in the mid-'90s.

90年代中期，我那时是加拿大的海关人员。

Yeah. I was defending Canada's borders.

是的，我那时在捍卫加拿大边境。

You may think that's a weapon right there. In fact,

你可能会觉得我是拿着武器的。事实上，

that's a stamp. I used a stamp to defend Canada's borders. (Laughter)

我拿的是印章。我通过印章来捍卫加拿大的边境。（笑声）

Very Canadian of me. I learned a lot about deception

我太有加拿大特色了。我学到了很多关于骗局的事，

while doing my duty here in customs,

正是在我在海关工作的时候。

one of which was that most of what I thought I knew about deception was wrong,

其中一个就是，我对骗局的了解大部分都是错误的

and I'll tell you about some of that tonight.

今晚我会和你们分享其中的一些。

But even since just 1995, '96, the way we communicate

自从1995，1996年，我们的沟通方式

has been completely transformed. We email, we text,

已经完全改变，我们发电邮，发信息

we skype, we Facebook. It's insane.

我们聊skype，我们玩Facebook。这简直是疯了。

Almost every aspect of human communication's been changed,

几乎人类沟通的每一个方面都已经发生了变化，

and of course that's had an impact on deception.

当然这些对骗局的类型也有所影响。

Let me tell you a little bit about a couple of new deceptions

让我告诉你一些我们一直在做跟踪和记录的

we've been tracking and documenting.

一些新的骗局类型

They're called the Butler, the Sock Puppet

有三种，管家模式，马甲模式

and the Chinese Water Army.

中国水军模式。

It sounds a little bit like a weird book,

这些听起来像是奇怪的书名，

but actually they're all new types of lies.

但其实他们是新的谎言类型。

Let's start with the Butlers. Here's an example of one:

先从管家模式开始，这里有个例子。

"On my way." Anybody ever written, "On my way?"

“在路上”，所有人都这么用过，“在路上？”

Then you've also lied. (Laughter)

你是撒了谎吧。（笑声）

We're never on our way. We're thinking about going on our way.

我们还没有在路上呢，我们只是想着要出门。

Here's another one: "Sorry I didn't respond to you earlier.

这里还有一个：“抱歉，我没有早点给你回复。

My battery was dead." Your battery wasn't dead.

我的电池‘死’光了。”你的电池才没用完呢。

You weren't in a dead zone.

你不是在阵亡区

You just didn't want to respond to that person that time.

你只是那时不想回复那个人罢了。

Here's the last one: You're talking to somebody,

最后一个：你和某人在聊天，

and you say, "Sorry, got work, gotta go."

然后你说，“抱歉，要工作了，挂了。”

But really, you're just bored. You want to talk to somebody else.

实际上是你觉得没意思，你想找别的人聊天。

Each of these is about a relationship,

我提到的每一条都是和人际关系有关的。

and this is a 24/7 connected world. Once you get my cell phone number,

现在是24小时紧密连接的世界。一旦你有了我的手机号码，

you can literally be in touch with me 24 hours a day.

你可以说是一天24小时都能和我联系。

And so these lies are being used by people

这些谎言都被人们用作

to create a buffer, like the butler used to do,

缓冲物，就像管家一样，

between us and the connections to everybody else.

缓冲着我们和其他人的关系。

But they're very special. They use ambiguity

它们很特别，因为它们含糊不清，

that comes from using technology. You don't know

用技术为借口。你不知道

where I am or what I'm doing or who I'm with.

我在哪里或我在做什么或我和谁在一起。

And they're aimed at protecting the relationships.

它们旨在保护人际关系。

These aren't just people being jerks. These are people

这些人并不是在做混蛋，这些人

that are saying, look, I don't want to talk to you now,

说，听着，我现在不想和你说话，

or I didn't want to talk to you then, but I still care about you.

或我那时不想和你说话，但我还是会关心你。

Our relationship is still important.

我们的关系还是很重要。

Now, the Sock Puppet, on the other hand,

现在谈谈马甲模式。

is a totally different animal. The sock puppet isn't

这是完全不同的方式。马甲模式不是利用

about ambiguity, per se. It's about identity.

语言的模棱两可，它是关于身份的。

Let me give you a very recent example,

让我给你们讲一个最近的例子。

as in, like, last week.

比方说，上个星期，

Here's R.J. Ellory, best-seller author in Britain.

有一个R•J•埃洛里，他是英国的畅销书作家。

Here's one of his bestselling books.

这是他其中一本畅销书。

Here's a reviewer online, on Amazon.

这是亚马逊的在线书评。

My favorite, by Nicodemus Jones, is,

我的最爱，写自尼科德摩•琼斯，

"Whatever else it might do, it will touch your soul."

“这本书绝无仅有，它会触动你的灵魂。”

And of course, you might suspect

当然，你也许会怀疑

that Nicodemus Jones is R.J. Ellory.

尼科德摩•琼斯就是R•J•埃洛里。

He wrote very, very positive reviews about himself. Surprise, surprise.

他给自己写了非常非常好的书评。真叫人意外，意外。

Now this Sock Puppet stuff isn't actually that new.

马甲模式其实不是最新的，

Walt Whitman also did this back in the day,

沃尔特 • 惠特曼很早就这么做了。

before there was Internet technology. Sock Puppet

那时互联网技术还没出现。马甲模式

becomes interesting when we get to scale,

一旦上了规模，就变得有趣起来了，

which is the domain of the Chinese Water Army.

这就是中国水军模式。

Chinese Water Army refers to thousands of people

中国水军模式指的是成千上万的人，

in China that are paid small amounts of money

他们在中国收取小额费用，

to produce content. It could be reviews. It could be

来编造内容。可以是评论，可以是

propaganda. The government hires these people,

宣传。政府雇用这些人，

companies hire them, all over the place.

公司雇用这些人，到处都有。

In North America, we call this Astroturfing,

在北美，我们把它叫作造势，

and Astroturfing is very common now. There's a lot of concerns about it.

现在造势很普遍。引起了很多关注。

We see this especially with product reviews, book reviews,

造势很常见，尤其在产品评价，书评，

everything from hotels to whether that toaster is a good toaster or not.

一切东西，从酒店到吐司机好不好用。

Now, looking at these three reviews, or these three types of deception,

现在看看这三种评论，或者这三种骗局类型，

you might think, wow, the Internet is really making us

你也许会想，哇，互联网真的把我们变成了

a deceptive species, especially when you think about

爱说谎的物种，尤其当你想到

the Astroturfing, where we can see deception brought up to scale.

造势，也就是达到一定规模的骗局。

But actually, what I've been finding is very different from that.

可事实上，我发现的东西并不是如此。

Now, let's put aside the online anonymous sex chatrooms,

现在，让我们先抛开在线匿名性聊天室，

which I'm sure none of you have been in.

我肯定你们中没有人参与过，

I can assure you there's deception there.

我保证这里面一定有人撒谎。

And let's put aside the Nigerian prince who's emailed you

让我们抛开尼日利亚王子给你写邮件说

about getting the 43 million out of the country. (Laughter)

想把4300万元转移出国。（笑声）

Let's forget about that guy, too.

我们也别提那个人了。

Let's focus on the conversations between our friends

让我们一起关注我们和朋友间的对话

and our family and our coworkers and our loved ones.

和我们亲人，我们的同事，心爱的人的对话。

Those are the conversations that really matter.

那些才是真正重要的对话。

What does technology do to deception with those folks?

技术在欺骗这些人的时候起了什么作用呢？

Here's a couple of studies. One of the studies we do

这里有一些研究，其中一个研究，我们

are called diary studies, in which we ask people to record

叫作日志研究，我们让人们记录

all of their conversations and all of their lies for seven days,

七天里他们所有的日常对话，和说过的所有谎话，

and what we can do then is calculate how many lies took place

然后我们计算同一种媒介里的每段谈话

per conversation within a medium, and the finding

一共有多少谎言，我们发现

that we get that surprises people the most is that email

最让我们很吃惊的是，人们使用电子邮件时

is the most honest of those three media.

是在使用三种媒介中最诚实的。

And it really throws people for a loop because we think,

这真让人意想不到是因为我们认为，

well, there's no nonverbal cues, so why don't you lie more?

写邮件并没有任何口头线索，为什么不会更容易撒谎呢？

The phone, in contrast, the most lies.

相比之下，电话里有最多的谎言。

Again and again and again we see the phone is the device

一次又一次地，我们发现人们使用电话这种设备时

that people lie on the most, and perhaps because of the Butler Lie ambiguities I was telling you about.

说的谎话最多，也许是因为之前我告诉过你们的那个管家模式的含糊语言。

This tends to be very different from what people expect.

这真的和人们的预期很不一样。

What about résumés? We did a study in which we had

那么简历又如何呢？我们做了个研究，

people apply for a job, and they could apply for a job

让人们申请工作，他们可以

either with a traditional paper résumé, or on LinkedIn,

通过传统的纸质简历申请，或通过LinkedIn申请

which is a social networking site like Facebook,

也就是类似Facebook的社交网络，

but for professionals -- involves the same information as a résumé.

但它是专门给专业人士的—要填写简历一样的内容。

And what we found, to many people's surprise,

我们发现，让很多人意外的是，

was that those LinkedIn résumés were more honest

在LinkedIn上的简历倾向于

on the things that mattered to employers, like your

在雇主看重的问题上有着更诚实的信息，

responsibilities or your skills at your previous job.

比如有关你上一份工作的工作职责和个人技能。

How about Facebook itself?

Facebook本身又如何呢？

You know, we always think that hey, there are these

我们常想，在这些

idealized versions, people are just showing the best things

理想化的情形下，人们只是在展示他们生活中最好的东西。

that happened in their lives. I've thought that many times.

我想了又想。

My friends, no way they can be that cool and have good of a life.

我的朋友们不可能那么酷，过着这么好的生活。

Well, one study tested this by examining people's personalities.

有一个研究通过分析人们的个性来判断这一点。

They had four good friends of a person judge their personality.

先找来被测试对象的四个好朋友，让他们判断这个人的个性。

Then they had strangers, many strangers,

再让陌生人，找来很多陌生人，

judge the person's personality just from Facebook,

通过被测试者的Facebook页面来判断这个人的个性。

and what they found was those judgments of the personality

结果是这些人对这个人的个性判断

were pretty much identical, highly correlated,

非常一致，高度相关，

meaning that Facebook profiles really do reflect our actual personality.

意味着Facebook页面真的反映了人的真实个性。

All right, well, what about online dating?

好，那么在线约会如何？

I mean, that's a pretty deceptive space.

这里面有很大的欺骗空间。

I'm sure you all have "friends" that have used online dating. (Laughter)

我肯定你们全都有“朋友”试过在线约会。（笑声）

And they would tell you about that guy that had no hair

那个男士出现的时候才知道他秃头了，

when he came, or the woman that didn't look at all like her photo.

这个女士和她的档案照片完全不像。

Well, we were really interested in it, and so what we did

我们对此非常有兴趣，于是我们就，

is we brought people, online daters, into the lab,

我们把这些在线约会的人们，带进实验室。

and then we measured them. We got their height

我们测量了他们，我们让他们靠墙站着量身高，

up against the wall, we put them on a scale, got their weight --

让他们站在秤上量体重 ——

ladies loved that -- and then we actually got their driver's license to get their age.

女士们可“喜欢”这么做了——然后，我们拿到他们的驾照得知他们的年龄。

And what we found was very, very interesting.

我们发现了非常非常有趣的事。

Here's an example of the men and the height.

下面是一个例子，关于男士和他们的身高。

Along the bottom is how tall they said they were in their profile.

水平轴是他们在介绍里宣称的高度，

Along the y-axis, the vertical axis, is how tall they actually were.

Y轴，垂直轴，是他们真实的高度

That diagonal line is the truth line. If their dot's on it,

对角线是真理线。如果他们的点在线上，

they were telling exactly the truth.

他们讲的完全是实话。

Now, as you see, most of the little dots are below the line.

你们可以看到，大部分的小点都落在线下面

What it means is all the guys were lying about their height.

也就是说所有的男士都谎报了自己的身高。

In fact, they lied about their height about nine tenths of an inch,

事实上，他们会在0.9寸上撒谎，

what we say in the lab as "strong rounding up." (Laughter)

说是“强进制”（笑声）

You get to 5'8" and one tenth, and boom! 5'9".

如果你是5尺8寸又0.1寸，啪！就是5尺9寸。

But what's really important here is, look at all those dots.

但这里真正重要的是，看看所有那些点。

They are clustering pretty close to the truth. What we found

他们是聚集在离实话非常近的地方。我们发现

was 80 percent of our participants did indeed lie

80%的参与者确实是撒了谎，

on one of those dimensions, but they always lied by a little bit.

在这个层面上是如此，但他们却只是撒了一点点谎。

One of the reasons is pretty simple. If you go to a date,

其中一个原因是很简单。如果你出去约会，

a coffee date, and you're completely different than what you said,

去喝咖啡，你完全不是你所说的那个人，

game over. Right? So people lied frequently, but they lied

游戏结束了，不是吗？所以虽然人们常撒谎，但他们

subtly, not too much. They were constrained.

只是撒点小谎，不会差太多。人们很节制。

Well, what explains all these studies? What explains the fact

这些研究都说明了什么？ 为什么

that despite our intuitions, mine included,

虽然我们的本性如此（会撒谎），包括我的，

a lot of online communication, technologically-mediated

然而很多的在线沟通，技术媒介沟通

communication, is more honest than face to face?

比面对面的交流更诚实？

That really is strange. How do we explain this?

这真的和奇怪。我们该如何解释呢？

Well, to do that, one thing is we can look at the deception-detection literature.

要做到这一点，我们可以看看揭谎研究。

It's a very old literature by now, it's coming up on 50 years.

这是很久以前的研究了，大概是在50年前开始出现。

It's been reviewed many times. There's been thousands of trials,

人们探讨过它许多次，经过了数千次的验证，

hundreds of studies, and there's some really compelling findings.

和数百次的研究，也得出了一些让人折服的发现。

The first is, we're really bad at detecting deception,

首先，我们真的不擅长辨识谎言。

really bad. Fifty-four percent accuracy on average when you have to tell

非常不擅长。如果你要判断人们说的是不是谎话，

if somebody that just said a statement is lying or not.

平均准确率只有54%。

That's really bad. Why is it so bad?

真的是很糟糕。为什么会这么糟糕？

Well it has to do with Pinocchio's nose.

好，可能和匹诺曹的鼻子有些关系。

If I were to ask you guys, what do you rely on

如果我问你，你靠什么判断呢，

when you're looking at somebody and you want to find out

当你通过看着别人并想判断

if they're lying? What cue do you pay attention to?

别人是否在撒谎？你会关注什么线索？

Most of you would say that one of the cues you look at

你们大多数人说你们看别人找线索的时候，

is the eyes. The eyes are the window to the soul.

会看眼睛。因为眼睛是灵魂之窗。

And you're not alone. Around the world, almost every culture,

这么想的不止你一个。全世界，几乎每一种文化，

one of the top cues is eyes. But the research

首要的线索之一都是眼睛。但是，

over the last 50 years says there's actually no reliable cue

过去50年的研究表明，并没有真正可靠的线索

to deception, which blew me away, and it's one of

来判断人们是否撒谎，真让我非常意外，

the hard lessons that I learned when I was customs officer.

当我还是海关人员的时候，我也有过这样深刻的教训。

The eyes do not tell us whether somebody's lying or not.

看眼睛不会让你知道那个人有没撒谎。

Some situations, yes -- high stakes, maybe their pupils dilate,

有的情况是可以靠眼睛判断，高风险的时候，也许他们的瞳孔会放大，

their pitch goes up, their body movements change a little bit,

音调会升高，身体动作会有一点变化，

but not all the time, not for everybody, it's not reliable.

但不是所有情况都如此，不是所有人都一样，所以是不可靠的。

Strange. The other thing is that just because you can't see me

奇怪吧。其次是，仅仅因为你看不到我

doesn't mean I'm going to lie. It's common sense,

也不表明我就会撒谎。这是常识。

but one important finding is that we lie for a reason.

但一个很重要的发现是，我们撒谎都是有某种原因的。

We lie to protect ourselves or for our own gain

我们为了保护自己或为了自身的利益，

or for somebody else's gain.

或他人的利益而撒谎。

So there are some pathological liars, but they make up

有一些人病理性撒谎，但他们只占

a tiny portion of the population. We lie for a reason.

人口总数的小部分。我们是为了某种原因撒谎。

Just because people can't see us doesn't mean

仅仅因为别人看不到我们不意味着

we're going to necessarily lie.

我们必须撒谎。

But I think there's actually something much more

但是我认为，事实上应有一些

interesting and fundamental going on here. The next big

更有趣，更本质的原因。

thing for me, the next big idea, we can find by going

我下一个宏大构想，就是通过

way back in history to the origins of language.

追溯语言的起源来寻找答案。

Most linguists agree that we started speaking somewhere

大部分的语言学家都认为我们大概于

between 50,000 and 100,000 years ago. That's a long time ago.

五至十万年前开始出现语言。那是很久很久以前。

A lot of humans have lived since then.

之后存活过很多人。

We've been talking, I guess, about fires and caves

人们交谈，我猜想，谈论火，洞穴，

and saber-toothed tigers. I don't know what they talked about,

甚至剑齿虎。我不知道他们究竟谈过什么。

but they were doing a lot of talking, and like I said,

但人们谈论了许多，正如我说

there's a lot of humans evolving speaking,

人与人的交流在不断地演变。

about 100 billion people in fact.

事实上有大概有一千亿人参与其中。

What's important though is that writing only emerged

关键点在于，书写只有在

about 5,000 years ago. So what that means is that

五千年前才开始出现。这就意味着

all the people before there was any writing,

在人类开始学会记录之前，

every word that they ever said, every utterance

人们说过的每个词，每句话，

disappeared. No trace. Evanescent. Gone.

都消失了，没有踪影，一去不返了。

So we've been evolving to talk in a way in which

所以我们说话的方式一直在演变，

there is no record. In fact, even the next big change

但是却没有任何记录。事实上，尽管给书写带来巨大变化

to writing was only 500 years ago now,

距今也已有是500年，

with the printing press, which is very recent in our past,

然而随着印刷媒体的出现，

and literacy rates remained incredibly low right up until World War II,

直到第二次世界大战，人们的识字率仍然非常低，

so even the people of the last two millennia,

因此，即使是过去2000年的人们，

most of the words they ever said -- poof! -- disappeared.

他们说过的大多数话语 ——呼！消失了。

Let's turn to now, the networked age.

现在我们回到现在带网络时代。

How many of you have recorded something today?

你们中有多少人今天记录了什么？

Anybody do any writing today? Did anybody write a word?

有谁写了点东西？有谁写过一个字吗？

It looks like almost every single person here recorded something.

似乎几乎在座的每一位都记录了些什么。

In this room, right now, we've probably recorded more

在这屋子里，我们记录的东西也许

than almost all of human pre-ancient history.

几乎比所有人类史前历史记录的还要多。

That is crazy. We're entering this amazing period

真的是疯了。我们进入了人类进化洪流的美妙时期，

of flux in human evolution where we've evolved to speak

我们已经进化到

in a way in which our words disappear, but we're in

说话渐渐不需要言语，

an environment where we're recording everything.

而我们已经身处在一个一直在记录事情的环境中。

In fact, I think in the very near future, it's not just

事实上，我认为，在不久的将来，

what we write that will be recorded, everything we do

我们不止会记录我们写的东西，我们所做的一切

will be recorded.

都会被记录下来。

What does that mean? What's the next big idea from that?

那是什么意思？下一个宏大构想是什么？

Well, as a social scientist, this is the most amazing thing

作为一个社会科学家，

I have ever even dreamed of. Now, I can look at

我所梦想过最奇妙的事，就是现在我可以

all those words that used to, for millennia, disappear.

研究那些几千年前曾经被用过最终消失的文字。

I can look at lies that before were said and then gone.

我可以研究曾经出现又消失的谎言。

You remember those Astroturfing reviews that we were

你还记得我们之前谈论高的那些造势评论吗？

talking about before? Well, when they write a fake review,

当人们编造虚假评论时，

they have to post it somewhere, and it's left behind for us.

他们要在某个地方发表，这样就给我们留下了记录。

So one thing that we did, and I'll give you an example of

我来给你们举个例子，

looking at the language, is we paid people

看看我们是如何观察语言的，

to write some fake reviews. One of these reviews is fake.

我们付钱让人编造一些假评论。这些评论中有一篇是假的。

The person never was at the James Hotel.

其中一个人从没有入住过詹姆斯酒店。

The other review is real. The person stayed there.

另一个评论是真的。这个人真的在那住过。

Now, your task now is to decide

你们现在要决定

which review is fake?

哪一篇评论是假的？

I'll give you a moment to read through them.

大家花点时间读一读。

But I want everybody to raise their hand at some point.

到某个时候，我想让每个人举手表态。

Remember, I study deception. I can tell if you don't raise your hand.

记住，我研究骗局。即使你不做选择我也能看出来。

All right, how many of you believe that A is the fake?

好，你们有多少人认为A是假的？

All right. Very good. About half.

好，非常好。大概一半人。

And how many of you think that B is?

多少人认为B是假的？

All right. Slightly more for B.

好，选B的稍微多一些。

Excellent. Here's the answer.

很好。这是答案。

B is a fake. Well done second group. You dominated the first group. (Laughter)

B 是假的。干得好，第二组。你们赢了第一组。（笑声）

You're actually a little bit unusual. Every time we demonstrate this,

你们有点不寻常。我们每次展示这个的时候，

it's usually about a 50-50 split, which fits

通常都是50-50对半，

with the research, 54 percent. Maybe people here

这符合我们的研究结果，54%。

in Winnipeg are more suspicious and better at figuring it out.

也许在温伯尔德的各位更谨慎，也更能找出答案。

Those cold, hard winters, I love it.

我喜欢这里严寒的冬天。

All right, so why do I care about this?

好吧，那么为什么我关心这个结果？

Well, what I can do now with my colleagues in computer science

我和我的同事运用电脑科学

is we can create computer algorithms that can analyze

设计电脑计算法来分析

the linguistic traces of deception.

骗局的文字痕迹。

Let me highlight a couple of things here

让我在此重点讲几点我们从虚假评论找到的东西

in the fake review. The first is that liars tend to think

首先，说谎的人趋向于

about narrative. They make up a story:

着重叙事性。他们会编造故事：

Who? And what happened? And that's what happened here.

都有谁？发生了什么事？这里就是如此。

Our fake reviewers talked about who they were with

我们的假评人谈到他们和谁在一起，

and what they were doing. They also used the first person singular, I,

在做什么。他们也会用第一人称，”我“

way more than the people that actually stayed there.

远远多于真正在那里住过的人。

They were inserting themselves into the hotel review,

他们会把自己强加到酒店评论里面，

kind of trying to convince you they were there.

想试图说服你们，好像他们真的在那里过。

In contrast, the people that wrote the reviews that were actually there,

相反，那些真实入住过的人写评论时，

their bodies actually entered the physical space,

因为他们的身体真的进入过那个物理空间，

they talked a lot more about spatial information.

他们会谈更多空间方面的信息。

They said how big the bathroom was, or they said,

他们会说浴室有多大，或者他们会说，

you know, here's how far shopping is from the hotel.

购物的地方离酒店有多远。

Now, you guys did pretty well. Most people perform at chance at this task.

所以，你们做得很好。大多数人只会随机选择。

Our computer algorithm is very accurate, much more accurate

我们的电脑计算法是非常准确的，

than humans can be, and it's not going to be accurate all the time.

远远准确于人脑，但它也不会一直都是对的。

This isn't a deception-detection machine to tell

这不是一部测谎机

if your girlfriend's lying to you on text messaging.

用来判断你的女朋友有没有在你们的短信上撒谎。

We believe that every lie now, every type of lie --

我们相信现在所有的谎言，所有类型的谎言——

fake hotel reviews, fake shoe reviews,

假的酒店评论，假的鞋子评论，

your girlfriend cheating on you with text messaging --

你的女朋友对你不忠并用信息欺骗你——

those are all different lies. They're going to have

那些都是不同类型的谎言。

different patterns of language. But because everything's

它们有不同的语言模式。但因为现在

recorded now, we can look at all of those kinds of lies.

一切东西都被记录下来了，我们可以分析各种各样的谎言。

Now, as I said, as a social scientist, this is wonderful.

正如我所说，作为一个社会科学家，这棒极了。

It's transformational. We're going to be able to learn

具有变革意义。我们可以

so much more about human thought and expression,

更多地了解人类的想法和表达，

about everything from love to attitudes,

从爱到态度等一切事情，

because everything is being recorded now, but

因为现在一切都被记录着，但是

what does it mean for the average citizen?

这对普通人有什么意义？

What does it mean for us in our lives?

对我们的生活有什么意义？

Well, let's forget deception for a bit. One of the big ideas,

我们暂时不谈骗局。谈谈我的宏大构想的其中一个，

I believe, is that we're leaving these huge traces behind.

我们留下了巨大的痕迹。

My outbox for email is massive,

我的电邮发信箱有大量邮件信息，

and I never look at it. I write all the time,

但我从来不看。我一直在写东西，

but I never look at my record, at my trace.

但我从来不看我的记录，我留下的痕迹。

And I think we're going to see a lot more of that,

我想，我们会对自己有更多地了解，

where we can reflect on who we are by looking at

通过看看我们写过什么，说过什么，做过什么，

what we wrote, what we said, what we did.

我们更好地认识自己。

Now, if we bring it back to deception, there's a couple

如果我们现在再看看骗局这个问题，

of take-away things here.

我简单谈谈几点。

First, lying online can be very dangerous, right?

首先，在线撒谎可能会很危险不是吗？

Not only are you leaving a record for yourself on your machine,

你不光在自己的电脑留下记录，

but you're leaving a record on the person that you were lying to,

你也在被撒谎对象那里留下记录，

and you're also leaving them around for me to analyze

你还留下记录让我作分析。

with some computer algorithms.

让我用电脑作运算。

So by all means, go ahead and do that, that's good.

所以，请继续，尽管撒谎，好极了。

But when it comes to lying and what we want to do

当我们谈到撒谎和我们的生活，

with our lives, I think we can go back to

我想我们可以回到

Diogenes and Confucius. And they were less concerned

第欧根尼和孔子身上。他们很少考虑

about whether to lie or not to lie, and more concerned about

去撒谎或不去撒谎，他们更关注

being true to the self, and I think this is really important.

要忠于自己，我想这是非常重要的。

Now, when you are about to say or do something,

当你准备说什么或做什么，

we can think, do I want this to be part of my legacy,

我们可以这么想，我想让它成为我的遗迹的一部分吗，

part of my personal record?

想让它成为我个人记录的一部分吗？

Because in the digital age we live in now,

因为在我们生活的这个数码时代，

in the networked age, we are all leaving a record.

网络时代，我们一直都在留下记录。

Thank you so much for your time,

谢谢你们的聆听，

and good luck with your record. (Applause)

祝你们记录愉快。（掌声）