How Boredom Can Lead to Your Most Brilliant Ideas | Manoush Zomorodi | TED

Prevodilac: Vladimir Stankovic Lektor: Tijana Mihajlović

My son and the iPhone were born three weeks apart

Moj sin i Ajfon rođeni su u razmaku od tri nedelje

in June 2007.

juna 2007. godine.

So while those early adopters were lined up outside,

I dok su rani usvajači pravili redove ispred radnje,

waiting to get their hands on this amazing new gadget,

čekajući da se dočepaju ovog sjajnog novog uređaja,

I was stuck at home with my hands full of something else

ja sam bila zaglavljena u kući punih ruku nečeg drugog

that was sending out constant notifications --

što je slalo neprestana obaveštenja,

(Laughter)

(Smeh)

a miserable, colicky baby

sa malim jadničkom sa stomačnim grčevima

who would only sleep in a moving stroller with complete silence.

koji bi spavao samo u kolicima u pokretu uz potpunu tišinu.

I literally was walking 10 to 15 miles a day,

Bukvalno sam šetala 15-25 km dnevno,

a višak kilograma nakon trudnoće se istopio.

and the baby weight came off.

That part was great.

Taj deo je bio super.

But man, was I bored.

Ali, čoveče, kako mi je bilo dosadno.

Pre majčinstva, bila sam novinarka

Before motherhood, I had been a journalist

who rushed off when the Concorde crashed.

koja je trčala kad se Konkord srušio.

I was one of the first people into Belgrade

Bila sam jedna od prvih u Beogradu

kada se desila revolucija u Srbiji.

when there was a revolution in Serbia.

Now, I was exhausted.

Sada sam bila iscrpljena.

This walking went on for weeks.

Te šetnje su trajale nedeljama.

Tek nakon tri meseca takvog ritma došlo je do nekakve promene.

It was only until about three months in that something shifted, though.

As I pounded the pavement,

Dok sam tabanala trotoarima,

my mind started to wander, too.

i moj mozak je počeo da luta.

I began imagining what I would do when I finally did sleep again.

Počela sam da zamišljam šta bih radila kada se konačno naspavam.

Tako su i grčevi postepeno prestali,

So the colic did fade,

a ja sam konačno nabavila Ajfon

and I finally got an iPhone

and I put all those hours of wandering into action.

i sve one sate lutanja pretočila sam u dela.

I created my dream job hosting a public radio show.

Pokrenula sam svoj posao iz snova kao voditelj emisije na javnom radiju.

So there was no more rushing off to war zones,

Dakle, više nije bilo trčanja u ratne zone,

ali zahvaljujući mom novom smartfonu,

but thanks to my new smartphone,

I could be a mother and a journalist.

mogla sam da budem i majka i novinarka.

Mogla sam da budem na igralištu i Tviteru istovremeno.

I could be on the playground and on Twitter at the same time.

Yeah, well, when I thought that,

Dobro, kad sam razmišljala o tome,

when the technology came in and took over,

kada je tehnologija preuzela primat,

that is when I hit a wall.

tada sam udarila glavom u zid.

So, I want you to picture this:

Volela bih da zamislite ovo -

vodite podkast i morate da dokažete

you host a podcast, and you have to prove

that the investment of precious public radio dollars in you

da je ulaganje dragocenih dolara javnog radijskog servisa u vas

isplativa investicija.

is worth it.

My goal was to increase my audience size tenfold.

Cilj mi je bio da desetostruko povećam veličinu svoje publike.

So one day, I sat down to brainstorm,

Tako sam jednog dana počela da mozgam,

kao što i vi radite,

as you do,

and I came up barren.

i ništa nisam smislila.

This was different than writer's block, right?

To nije bilo baš isto kao blokčić za beleške, zar ne?

It wasn't like there was something there waiting to be unearthed.

Nije baš da je bilo nečega što čeka da se iskopa.

Prosto nije bilo ničega.

There was just nothing.

And so I started to think back:

Onda sam počela da se prisećam:

When was the last time I actually had a good idea?

„Kada sam zapravo poslednji put imala dobru ideju?“

Yeah, it was when I was pushing that damn stroller.

Da, bilo je to kada sam gurala ona prokleta kolica.

Now all the cracks in my day were filled with phone time.

Sad sam svaki prazan hod u toku dana koristila za čačkanje telefona.

I checked the headlines while I waited for my latte.

Proveravala sam naslove dok sam čekala kafu s mlekom.

I updated my calendar while I was sitting on the couch.

Ažurirala sam svoj kalendar dok sam sedela na kauču.

Texting turned every spare moment

Slanje poruka je svaki slobodan trenutak

pretvaralo u priliku da pokažem svojim kolegama i dragom mužu

into a chance to show to my coworkers and my dear husband

what a responsive person I was,

kako sam revnosna u slanju odgovora,

ili je barem bila prilika da pronađem još jedan savršen kauč

or at least it was a chance to find another perfect couch

za moju stranicu na Pinterestu.

for my page on Pinterest.

I realized that I was never bored.

Shvatila sam da mi nikada nije dosadno.

And anyway, don't only boring people get bored?

A inače, zar se ne dosađuju samo dosadni ljudi?

Ali, onda sam počela da se pitam:

But then I started to wonder:

What actually happens to us when we get bored?

„Šta nam se zaista događa kada nam je dosadno?“

Or, more importantly: What happens to us if we never get bored?

Ili, još važnije: „Šta nam se dešava ako nam nikada nije dosadno?

And what could happen if we got rid of this human emotion entirely?

I šta bi se desilo ako bismo se potpuno otarasili ovog ljudskog osećanja?“

I started talking to neuroscientists and cognitive psychologists,

Počela sam da razgovaram sa neurolozima i kognitivnim psiholozima,

a ono što su mi rekli bilo je zapanjujuće.

and what they told me was fascinating.

It turns out that when you get bored,

Ispostavlja se da, kada vam je dosadno,

you ignite a network in your brain called the "default mode."

pokrećete mrežu u svom mozgu tzv. „standardnog režima rada“.

Tako naše telo aktivira auto-pilota dok slažemo veš

So our body, it goes on autopilot while we're folding the laundry

or we're walking to work,

ili dok šetamo do posla,

ali tada zapravo naš mozak postaje prilično aktivan.

but actually that is when our brain gets really busy.

Here's boredom researcher Dr. Sandi Mann.

Poslušajte dr Sandi Man, koji proučava dosadu.

(Audio) dr Sandi Man: Kada počnete da maštate

(Audio) Dr. Sandi Mann: Once you start daydreaming

i dopustite umu da stvarno luta,

and allow your mind to really wander,

počnete da razmišljate malčice van svesnog,

you start thinking a little bit beyond the conscious,

a little bit into the subconscious,

malčice u podsvesnom,

which allows sort of different connections to take place.

što omogućava stvaranje malo drugačijih veza.

It's really awesome, actually.

U stvari, to je baš strava.

Manuš Zomorodi: Baš strava, je l' da?

Manoush Zomorodi: Totally awesome, right?

So this is my brain in an fMRI,

Ovo je dakle moj mozak na magnetnoj rezonanci,

and I learned that in the default mode is when we connect disparate ideas,

a saznala sam da u standardnom režimu povezujemo nesrodne ideje,

rešavamo neke od naših gorućih problema

we solve some of our most nagging problems,

and we do something called "autobiographical planning."

i radimo nešto što se zove „autobiografsko planiranje“.

This is when we look back at our lives,

Tada se osvrćemo na svoj život,

we take note of the big moments, we create a personal narrative,

beležimo bitne trenutke, stvaramo lični narativ,

and then we set goals

a zatim postavljamo ciljeve

and we figure out what steps we need to take to reach them.

i smišljamo potrebne korake kako bismo ih ostvarili.

But now we chill out on the couch also while updating a Google Doc

Međutim, sada kuliramo na kauču i dok ažuriramo Gugl dokumenta

or replying to email.

ili dok odgovaramo na e-mail.

We call it "getting shit done,"

To zovemo „odrađivanje gluposti“,

but here's what neuroscientist Dr. Daniel Levitin says

ali da čujemo šta neurolog, dr Daniel Levitin, kaže da zapravo radimo.

we're actually doing.

(Audio) Dr. Daniel Levitin: Every time you shift your attention

(Audio) Dr Daniel Levitin: Svaki put kada preusmerite pažnju

sa jedne na drugu stvar,

from one thing to another,

the brain has to engage a neurochemical switch

mozak mora da aktivira neurohemijski prekidač

that uses up nutrients in the brain to accomplish that.

koji koristi hranljive materije u mozgu da bi to ostvario.

So if you're attempting to multitask,

Ako pokušavate da radite više stvari istovremeno,

you know, doing four or five things at once,

recimo, četiri ili pet stvari odjednom,

you're not actually doing four or five things at once,

vi zapravo ne radite četiri ili pet stvari odjednom

jer mozak ne funkcioniše na taj način.

because the brain doesn't work that way.

Vi zapravo brzo prelazite sa jedne stvari na drugu,

Instead, you're rapidly shifting from one thing to the next,

umanjujući pri tom neuronske resurse.

depleting neural resources as you go.

(Audio) MZ: So switch, switch, switch, you're using glucose, glucose, glucose.

(Audio) MZ: Dakle, što više prelaza, to se više troši glukoza?

(Audio) DL: Exactly right, and we have a limited supply of that stuff.

(Audio) DL: Upravo tako, a imamo ograničene zalihe te materije.

MZ: Pre 10 godina, pažnju na poslu preusmeravali smo na svaka tri minuta.

MZ: A decade ago, we shifted our attention at work

every three minutes.

Sada to činimo na 45 sekundi,

Now we do it every 45 seconds,

and we do it all day long.

i to radimo po celi dan.

The average person checks email 74 times a day,

Prosečna osoba proverava imejl 74 puta dnevno

i menja zadatke na računaru

and switches tasks on their computer

566 times a day.

566 puta dnevno.

I discovered all this talking to professor of informatics,

Sve to sam otkrila u razgovoru sa profesorkom informatike,

Dr. Gloria Mark.

dr Glorijom Mark.

(Audio) Dr Glorija Mark: Zaključili smo da, kada su ljudi pod stresom,

(Audio) Dr. Gloria Mark: So we find that when people are stressed,

they tend to shift their attention more rapidly.

skloni su da mnogo brže preusmeravaju pažnju.

We also found, strangely enough,

Takođe smo zaključili, što je čudno,

that the shorter the amount of sleep that a person gets,

da što ljudi kraće spavaju,

the more likely they are to check Facebook.

to su više skloni da proveravaju Fejsbuk.

So we're in this vicious, habitual cycle.

Tako da smo u tom začaranom krugu, krugu navike.

MZ: Da li se taj krug može prekinuti?

MZ: But could this cycle be broken?

Šta bi se desilo kada bismo prekinuli taj začarani krug?

What would happen if we broke this vicious cycle?

Maybe my listeners could help me find out.

Možda bi moji slušaoci mogli da mi pomognu da saznam.

What if we reclaimed those cracks in our day?

Kada bismo povratili sav taj prazan hod u toku dana,

Could it help us jump-start our creativity?

da li bi nam to pomoglo da probudimo svoju kreativnost?

Nazvali smo taj projekat „Smoreni i blistavi“.

We called the project "Bored and Brilliant."

I očekivala sam da se priključi nekoliko stotina ljudi,

And I expected, you know, a couple hundred people to play along,

a zapravo su hiljade ljudi počele da se prijavljuju.

but thousands of people started signing up.

And they told me the reason they were doing it

A rekli su mi da je razlog za to

taj što su bili zabrinuti da je njihov odnos sa telefonima

was because they were worried that their relationship with their phone

prerastao pomalo u „međuzavisnost“, da kažemo.

had grown kind of ... "codependent," shall we say.

(Audio) Man: The relationship between a baby and its teddy bear

(Audio) Čovek: Odnos između bebe i medvedića

or a baby and its binky

ili druge plišane igračke

or a baby that wants its mother's cradle

ili bebe koja se uželi majčinog naručja

when it's done with being held by a stranger --

kada više ne želi da je nosi stranac,

(Laughs)

(Smeh)

takav je odnos između mene i mog telefona.

that's the relationship between me and my phone.

(Audio) Žena: Svoj telefon posmatram kao električni alat -

(Audio) Woman: I think of my phone like a power tool:

extremely useful, but dangerous if I'm not handling it properly.

izuzetno korisno, ali opasno ako njime ne rukujem pravilno.

(Audio) Woman 2: If I don't pay close attention,

(Audio) Druga žena: Ako strogo ne vodim računa,

iznenada shvatim da sam izgubila sat vremena

I'll suddenly realize that I've lost an hour of time

radeći nešto potpuno besmisleno.

doing something totally mindless.

MZ: OK, but to really measure any improvement,

MZ: Okej, ali da bismo stvarno izmerili poboljšanje

we needed data, right?

potrebni su nam podaci, zar ne?

Because that's what we do these days.

Jer tako se to danas radi.

So we partnered with some apps that would measure how much time

Tako smo uz pomoć nekih aplikacija rešili da izmerimo koliko vremena

we were spending every day on our phone.

svakodnevno provodimo uz telefone.

If you're thinking it's ironic

Ako smatrate da je ironično

to što sam molila ljude da preuzmu drugu aplikaciju

that I asked people to download another app

so that they would spend less time on their phones:

kako bi manje vremena provodili uz svoje telefone,

yeah, but you gotta meet people where they are.

jeste, ali morate da se borite njihovim oružjem.

(Laughter)

(Smeh)

So before challenge week,

Dakle, pre nedelje izazova,

we were averaging two hours a day on our phones

u proseku smo dva sata dnevno koristili telefone

and 60 pickups,

uz 60 posezanja za iste,

you know, like, a quick check, did I get a new email?

znate, za brzu proveru da li mi je stigao novi imejl.

Here's what Tina, a student at Bard College,

Evo šta je Tina, student na koledžu Bard,

discovered about herself.

otkrila o sebi.

(Audio) Tina: So far, I've been spending

(Audio) Tina: Do sada sam provodila

between 150 and 200 minutes on my phone per day,

između 150 i 200 minuta dnevno na svom telefonu,

i posezala za njim 70 do 100 puta dnevno.

and I've been picking up my phone 70 to 100 times per day.

I to je zaista zabrinjavajuće,

And it's really concerning,

because that's so much time that I could have spent

jer sam tako puno vremena mogla da potrošim

radeći nešto korisnije, kreativnije, nešto više za sebe,

doing something more productive, more creative, more towards myself,

because when I'm on my phone, I'm not doing anything important.

jer kad koristim telefon ne radim ništa važno.

MZ: Poput Tine, ljudi su počeli da posmatraju svoje ponašanje.

MZ: Like Tina, people were starting to observe their own behavior.

They were getting ready for challenge week.

Pripremali su se za nedelju izazova.

A tog ponedeljka, kad su se probudili

And that Monday,

they started to wake up to instructions in their inbox,

dočekala su ih uputstva u prijemnom sandučetu,

an experiment to try.

da probaju jedan eksperiment.

Day one:

Prvi dan:

"Put it in your pocket."

„Stavi telefon u džep.“

Pusti telefon iz ruke.

Take that phone out of your hand.

See if you can eliminate the reflex to check it all day long,

Probaj da odstraniš refleks da ga po ceo dan proveravaš,

just for a day.

samo na jedan dan.

And if this sounds easy,

Ako vam ovo zvuči jednostavno,

you haven't tried it.

onda to niste ni probali.

Here's listener Amanda Itzko.

Evo šta kaže Amanda Icko.

(Audio) Amanda Itzko: I am absolutely itching.

(Audio) Amanda Icko: Kao da imam žmarce po celom telu.

I feel a little bit crazy,

Osećam se pomalo ludo,

jer sam primetila da uzimam telefon

because I have noticed that I pick up my phone

when I'm just walking from one room to another,

kada prosto idem iz jedne sobe u drugu,

getting on the elevator,

kada ulazim u lift,

and even -- and this is the part that I am really embarrassed

pa čak i - ovog dela se posebno stidim

to actually say out loud --

da kažem jasno i glasno -

in the car.

kad sam u kolima.

MZ: Jaoj.

MZ: Yikes.

Da, ali kao što je Amanda saznala,

Yeah, well, but as Amanda learned,

to što oseća žmarce zapravo nije njena krivica.

this itching feeling is not actually her fault.

That is exactly the behavior that the technology is built to trigger.

To je upravo ponašanje koje je tehnologija i predviđena da izaziva.

(Laughter)

(Smeh)

I mean, right?

Mislim, stvarno.

Here's former Google designer, Tristan Harris.

Evo šta kaže bivši dizajner iz Gugla, Tristan Haris.

(Audio) Tristan Haris: Ako sam Fejsbuk, ili Netfliks, ili Snepčet,

(Audio) Tristan Harris: If I'm Facebook or I'm Netflix or I'm Snapchat,

bukvalno imam hiljadu inženjera

I have literally a thousand engineers

čiji je posao da vam otmu što više pažnje.

whose job is to get more attention from you.

Ja sam u tome veoma dobar

I'm very good at this,

and I don't want you to ever stop.

i ne želim da ikada prestanete.

And you know, the CEO of Netflix recently said,

Direktor Netfliksa je nedavno rekao:

„Naši najveći konkurenti su Fejsbuk, Jutjub i san.“

"Our biggest competitors are Facebook, YouTube and sleep."

(Smeh)

I mean, so there's a million places to spend your attention,

To znači da postoji milion mesta koja vam odvlače pažnju

but there's a war going on to get it.

i vodi se rat za pridobijanje iste.

MZ: Znate taj osećaj -

MZ: I mean, you know the feeling:

that amazing episode of "Transparent" ends,

završava se sjajna epizoda „Transparenta“

and then the next one starts playing

i zatim počinje sledeća,

so you're like, eh, OK fine, I'll just stay up and watch it.

a vi kažete sebi: „Okej, ostaću još budan da pogledam i nju.“

Or the LinkedIn progress bar says you are this close

Ili, grafikon na LinkedIn-u vam pokazuje da ste veoma blizu

to having the perfect profile,

da kompletirate savršen profil,

so you add a little more personal information.

pa vi dodajete još malo ličnih informacija.

Kao što mi je jedan dizajner UX-a rekao,

As one UX designer told me,

jedini ljudi koji svoje kupce nazivaju „korisnicima“

the only people who refer to their customers as "users"

are drug dealers and technologists.

su narko-dileri i tehnolozi.

(Laughter)

(Smeh)

(Applause)

(Aplauz)

A korisnici, kao što znamo, vrede puno para.

And users, as we know, are worth a lot of money.

Here's former Facebook product manager and author,

Evo šta kaže bivši menadžer i kreator proizvoda u Fejsbuku,

Antonio García Martínez.

Antonio Garsija Martinez.

(Audio) Antonio Garsija Martinez: Izreka kaže - ako je nešto džabe,

(Audio) Antonio García Martínez: The saying is, if any product is free

onda ste vi proizvod; vaša pažnja je proizvod.

then you're the product; your attention is the product.

Ali, koliko vredi vaša pažnja?

But what is your attention worth?

Zato bukvalno svaki put kada se učita stranica,

That's why literally every time you load a page,

ne samo na Fejsbuku ili nekoj aplikaciji,

not just on Facebook or any app,

odmah se dešava aukcija, milijardu puta dnevno,

there's an auction being held instantly, billions of times a day,

za tačan iznos tog jednog pregleda.

for exactly how much that one ad impression cost.

MZ: Inače, prosečna osoba provede dve godine svog života na Fejsbuku.

MZ: By the way, the average person will spend two years of their life

on Facebook.

Da se vratimo na nedelju izazova.

So, back to challenge week.

Immediately, we saw some creativity kick in.

Odmah smo primetili da se rodila i neka kreativnost.

Da čujemo Njujorčanku, Lizu Alpert.

Here's New Yorker Lisa Alpert.

(Audio) Lisa Alpert: I was bored, I guess.

(Audio) Liza Alpert: Bilo mi je valjda dosadno.

So I suddenly looked at the stairway that went up to the top of the station,

Iznenada sam pogledala u stepenište koje je vodilo ka vrhu stanice

and I thought, you know,

i, znate, posmislila sam,

I had just come down that stairway, but I could go back up

upravo sam sišla tim stepenicama, ali mogla bih da se vratim nazad

and then come back down and get a little cardio.

pa da se zatim ponovo spustim i malo odradim vežbe.

So I did,

To sam i uradila,

and then I had a little more time, so I did it again and I did it again,

a imala sam malo više vremena, pa sam to ponovila,

pa još jednom i tako 10 puta.

and I did it 10 times.

And I had a complete cardio workout.

I odradila sam kompletan kardio trening.

ušla sam u voz R osećajući se pomalo iscrpljeno,

I got on that R train feeling kind of exhausted,

but, like, wow, that had never occurred to me.

ali, bila sam u fazonu, kako se ranije nisam toga setila.

How is that possible?

Kako je to moguće?

(Laughter)

(Smeh)

MZ: So creativity, I learned, means different things to different people.

MZ: Shvatila sam da kreativnost ne podrazumeva isto za svakoga.

(Laughter)

(Smeh)

But everyone found day three's challenge the hardest.

Međutim, izazov trećeg dana je svima bio najteži.

It was called "Delete that app."

On se zvao „Izbriši tu aplikaciju“.

Take that app -- you know the one;

Skini tu aplikaciju - znaš koju,

that one that always gets you, it sucks you in --

onu koja te uvek okupira, koja te usisava,

take it off your phone,

ukloni je sa telefona,

even if just for the day.

makar samo na jedan dan.

I deleted the game Two Dots and nearly cried.

Izbrisala sam igricu „Dve tačkice“ i umalo zaplakala.

(Laughter)

(Smeh)

Yeah, Two Dots players know what I'm talking about.

Da, oni koji igraju „Dve tačkice“ znaju o čemu pričam.

But my misery had good company.

Ali, moj očaj nije bio usamljen.

(Audio) Drugi čovek: Ja sam Lijam iz Los Anđelesa

(Audio) Man 2: This is Liam in Los Angeles,

and I deleted Twitter, Facebook, Instagram, Tumblr, Snapchat and Vine

i obrisao sam Tviter, Fejsbuk, Instagram, Tamblr, Snepčet i Vajn

from my phone

sa svog telefona u jednom naletu.

in one fell swoop.

And it was kind of an embarrassingly emotional experience at first.

Isprva je to bilo neprijatno emotivno iskustvo.

It felt weirdly lonely to look at that lock screen

Osećao sam čudnu usamljenost kada pogledam

prazan ekran zaključanog telefona bez novih obaveštenja,

with no new notifications on it.

ali mi se mnogo dopalo to što sam odlučujem

But I really liked deciding for myself

when to think about or access my social networks,

kada ću da pomislim na svoje društvene mreže ili da ih posećujem,

not giving my phone the power to decide that for me.

ne dajući svom telefonu tu moć da odlučuje umesto mene.

So thank you.

Dakle, hvala vam.

(Audio) Woman 3: Deleting the Twitter app was very sad,

(Audio) Treća žena: Brisanje Tvitera je bilo veoma tužno

i mislim da sam možda poslednje godine na Tviteru

and I feel I maybe, over the last year when I've been on Twitter,

razvila određenu zavisnost,

have developed an addiction to it,

and this "Bored and Brilliant" challenge has really made me realize it.

a ovaj izazov „Smoreni i blistavi“ me je zaista naterao da to shvatim.

Nakon kraćeg, zaista groznog osećaja odvikavanja,

After a brief period of really horrible withdrawal feeling,

poput glavobolje zbog nedostatka kofeina,

like lack-of-caffeine headache,

I now feel lovely.

sada se divno osećam.

I had a lovely dinner with my family,

Imala sam divnu večeru sa porodicom

and I hope to continue this structured use of these powerful tools.

i nadam se da ću nastaviti konstruktivno da koristim ove moćne alatke.

(Audio) Četvrta žena: Nemam onaj osećaj griže savesti

(Audio) Woman 4: I don't have that guilty gut feeling

I have when I know I'm wasting time on my phone.

koji imam kada znam da dangubim na telefonu.

Možda ću početi sebi da postavljam ovakve izazove i podsetnike svako jutro.

Maybe I'll have to start giving myself challenges and reminders like this

every morning.

MZ: Mislim, da, zaista je to bio napredak.

MZ: I mean, yes, this was progress.

I could not wait to see what the numbers said

Jedva sam čekala da vidim šta kažu cifre

na kraju nedelje.

at the end of that week.

But when the data came in,

Ali, kada su podaci stigli,

it turned out that we had cut down,

ispostavilo se da smo skratili,

on average,

u proseku,

just six minutes --

samo šest minuta,

from 120 minutes a day on our phones

od 120 minuta dnevno na telefonima

to 114.

na 114.

Yeah. Whoop-de-do.

O, da. Juhu.

Zatim sam otišla do naučnika pomalo nezadovoljna,

So I went back to the scientists feeling kind of low,

and they just laughed at me,

a oni su mi se samo nasmejali

and they said, you know, changing people's behavior

i rekli da je promena ljudskog ponašanja

in such a short time period

za tako kratko vreme

was ridiculously ambitious,

nerealno ambiciozna

and actually what you've achieved is far beyond what we thought possible.

i da je ono što sam postigla daleko više od onoga što su očekivali,

Because more important than the numbers, were the people's stories.

jer su od samih cifara mnogo važnije bile priče ljudi.

They felt empowered.

Ljudi su se osećali osnaženim.

Their phones had been transformed

Telefoni su im pretvoreni

od loših gospodara u obične alatke.

from taskmasters

back into tools.

And actually, I found what the young people said most intriguing.

Zapravo, ono što su mladi rekli bilo mi je najzanimljivije.

Some of them told me

Neki od njih su mi rekli

that they didn't recognize some of the emotions

da nisu prepoznali neke od emocija

that they felt during challenge week,

koje su osećali tokom nedelje izazova,

because, if you think about it,

jer, kad razmislite,

if you have never known life without connectivity,

ako vam nije ni bio poznat život bez internet veze,

you may never have experienced boredom.

možda nikada niste ni iskusili dosadu.

And there could be consequences.

A to bi moglo da ima posledice.

Researchers at USC have found -- they're studying teenagers

Istraživači na USC-u su otkrili - oni proučavaju tinejdžere

who are on social media while they're talking to their friends

koji su na društvenim medijima dok pričaju sa prijateljima

or they're doing homework,

ili dok rade domaći,

i nakon dve godine, oni su manje kreativni i maštoviti

and two years down the road, they are less creative and imaginative

about their own personal futures

u pogledu sopstvene budućnosti

and about solving societal problems, like violence in their neighborhoods.

i u pogledu rešavanja društvenih problema, poput nasilja u komšiluku.

And we really need this next generation

A zaista nam je potrebno da ta naredna generacija

bude u stanju da se fokusira na neke krupne probleme:

to be able to focus on some big problems:

climate change, economic disparity,

klimatske promene, ekonomsku nejednakost,

massive cultural differences.

velike kulturološke razlike.

No wonder CEOs in an IBM survey

Nije ni čudo što su direktori u jednoj IBM-ovoj anketi

prepoznali kreativnost kao najvažniju lidersku veštinu.

identified creativity as the number one leadership competency.

Okej, evo i dobrih vesti -

OK, here's the good news, though:

In the end, 20,000 people did "Bored and Brilliant" that week.

ipak je 20 000 ljudi te nedelje odradilo izazov „Smoreni i blistavi“,

Ninety percent cut down on their minutes.

90% je smanjilo minutažu na telefonu,

Seventy percent got more time to think.

70% je imalo više vremena za razmišljanje.

People told me that they slept better.

Ljudi su mi rekli da su bolje spavali.

Osećali su se srećnije.

They felt happier.

My favorite note was from a guy who said he felt like he was waking up

Omiljena mi je opaska jednog tipa koji je rekao da se osećao

kao da se budi iz mentalne hibernacije.

from a mental hibernation.

Some personal data and some neuroscience

Malo ličnih podataka i neurologije

gave us permission to be offline a little bit more,

dalo nam je dozvolu da malo više budemo oflajn,

and a little bit of boredom gave us some clarity

a malo dosade nam je pomalo pojasnilo stvari

and helped some of us set some goals.

i nekima od nas pomoglo da odredimo neke ciljeve.

I mean, maybe constant connectivity

Mislim, možda stalna internet povezanost

won't be cool in a couple of years.

neće biti u trendu za nekoliko godina.

But meanwhile, teaching people, especially kids,

Međutim, u međuvremenu, podučavanje ljudi, posebno dece,

how to use technology to improve their lives

kako da koriste tehnologiju da unaprede svoje živote

and to self-regulate

i da sebe kontrolišu

mora biti deo digitalnog opismenjavanja.

needs to be part of digital literacy.

So the next time you go to check your phone,

Dakle, sledeći put kad odete da proverite telefon

remember that if you don't decide how you're going to use the technology,

setite se da ako ne odlučite kako ćete koristiti tehnologiju,

the platforms will decide for you.

platforme će to učiniti umesto vas.

And ask yourself:

I zapitajte se:

What am I really looking for?

„Šta zapravo želim?“

Jer ako je to provera imejla, okej, proverite i završite s tim,

Because if it's to check email, that's fine -- do it and be done.

But if it's to distract yourself from doing the hard work

ali ako samo želite da se razonodite od napornog posla

that comes with deeper thinking,

koji zahteva duboko razmišljanje,

take a break,

napravite pauzu,

stare out the window

zagledajte se kroz prozor

and know that by doing nothing

i znajte da ste dok ne radite ništa

you are actually being your most productive and creative self.

zapravo najproduktivniji i najkreativniji.

U početku to može delovati malo čudno i neprijatno,

It might feel weird and uncomfortable at first,

but boredom truly can lead to brilliance.

ali dosada zaista može dovesti do blistavosti.

Thank you.

Hvala.

(Applause)

(Aplauz)