How Boredom Can Lead to Your Most Brilliant Ideas | Manoush Zomorodi | TED

718,096 views ใƒป 2017-08-29

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์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: GYEONGHUI KIM ๊ฒ€ํ† : Soo Jin Lee
00:12
My son and the iPhone were born three weeks apart
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2007๋…„ 6์›”์— 3์ฃผ ๊ฐ„๊ฒฉ์„ ๋‘๊ณ  ์ €์˜ ์•„๋“ค๊ณผ ์•„์ดํฐ์ด ํƒ„์ƒํ–ˆ์Šต๋‹ˆ๋‹ค.
00:16
in June 2007.
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00:19
So while those early adopters were lined up outside,
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์–ผ๋ฆฌ์–ด๋Œ‘ํ„ฐ๋“ค์ด ์ด ๋ฉ‹์ง„ ๊ธฐ๊ณ„๋ฅผ ์‚ฌ๋ ค๊ณ  ๋ฐ–์—์„œ ์ค„์„ ์„œ์„œ ๊ธฐ๋‹ค๋ฆฌ๋Š” ๋™์•ˆ
00:22
waiting to get their hands on this amazing new gadget,
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00:25
I was stuck at home with my hands full of something else
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์ €๋Š” ์ง‘์—์„œ ๊ณ„์†์ ์ธ ์‹ ํ˜ธ๋ฅผ ๋ณด๋‚ด์˜ค๋Š”
00:29
that was sending out constant notifications --
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๋‹ค๋ฅธ ๋ฌด์–ธ๊ฐ€ ๋•Œ๋ฌธ์— ๋ฐ”๋นด์ฃ .
00:31
(Laughter)
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(์›ƒ์Œ)
00:33
a miserable, colicky baby
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์™„์ „ํ•œ ์นจ๋ฌต ์† ํ”๋“ค๋ฆฌ๋Š” ์œ ๋ชจ์ฐจ์—์„œ๋งŒ ์ž ์„ ์ž˜ ์ˆ˜ ์žˆ๋Š” ์‚ฐํ†ต์„ ์•“๋Š” ์•„๊ธฐ์˜€์ฃ .
00:36
who would only sleep in a moving stroller with complete silence.
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00:42
I literally was walking 10 to 15 miles a day,
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์ €๋Š” ๋ง ๊ทธ๋Œ€๋กœ ํ•˜๋ฃจ์— 10~15 ๋งˆ์ผ์„ ๊ฑธ์—ˆ์–ด์š”.
00:45
and the baby weight came off.
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๊ทธ๋ ‡๊ฒŒ ์ž„์‹ ์œผ๋กœ ์ฐ ์‚ด์„ ๋บ์Šต๋‹ˆ๋‹ค.
00:46
That part was great.
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๊ทธ ์ ์€ ์ข‹์•˜์–ด์š”.
00:48
But man, was I bored.
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๊ทธ๋Ÿฌ๋‚˜ ์ €๋Š” ์ง€๋ฃจํ–ˆ์–ด์š”.
00:51
Before motherhood, I had been a journalist
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์ €๋Š” ์—„๋งˆ๊ฐ€ ๋˜๊ธฐ ์ „์—๋Š” ์ฝฉ์ฝ”๋“œ๊ฐ€ ์ถ”๋ฝํ•˜๋ฉด
00:53
who rushed off when the Concorde crashed.
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๋ฐ”๋กœ ๋‹ฌ๋ ค๊ฐ€๋˜ ๊ธฐ์ž์˜€์–ด์š”.
00:55
I was one of the first people into Belgrade
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์ €๋Š” ์„ธ๋ฅด๋น„์•„ ํ˜๋ช…์ด ์ผ์–ด๋‚ฌ์„ ๋•Œ
00:58
when there was a revolution in Serbia.
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๋ฒจ๊ทธ๋ผ๋“œ์— ์ฒ˜์Œ ๋„์ฐฉํ–ˆ๋˜ ์‚ฌ๋žŒ๋“ค ์ค‘ ํ•œ๋ช…์ด์—ˆ์–ด์š”.
01:00
Now, I was exhausted.
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์ €๋Š” ์ด์ œ ๋„ˆ๋ฌด ์ง€์ณค์–ด์š”.
01:04
This walking went on for weeks.
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๊ณ„์†ํ•ด์„œ ๊ฑท๊ธฐ๋งŒ ํ•˜๋Š” ๊ฒƒ์— ๋ง์ด์ฃ .
01:07
It was only until about three months in that something shifted, though.
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๊ทธ๋Ÿฌ๋˜ ์ค‘ 3๋‹ฌ ๋งŒ์— ๋ณ€ํ™”๊ฐ€ ์ฐพ์•„์˜ต๋‹ˆ๋‹ค.
01:12
As I pounded the pavement,
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๊ฑธ์–ด๋‹ค๋‹ˆ๋‹ค ๋ณด๋ฉด
01:14
my mind started to wander, too.
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์ œ ๋งˆ์Œ๋„ ํ•จ๊ป˜ ๋Œ์•„๋‹ค๋‹ˆ์ฃ .
01:17
I began imagining what I would do when I finally did sleep again.
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์ œ๊ฐ€ ์ž ์„ ๋‹ค์‹œ ์ž˜ ์ˆ˜ ์žˆ๋‹ค๋ฉด ๋ฌด์—‡์„ ํ• ์ง€ ์ƒ์ƒํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์–ด์š”.
01:22
So the colic did fade,
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๊ทธ๋ฆฌ๊ณ  ์‚ฐํ†ต์€ ์‚ฌ๋ผ์กŒ๊ณ 
01:24
and I finally got an iPhone
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์ €๋Š” ๋งˆ์นจ๋‚ด ์•„์ดํฐ์„ ์‚ฌ์„œ
01:26
and I put all those hours of wandering into action.
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์ƒ๊ฐํ–ˆ๋˜ ๊ฒƒ๋“ค์„ ํ–‰๋™์œผ๋กœ ์˜ฎ๊ฒผ์–ด์š”.
01:29
I created my dream job hosting a public radio show.
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์ œ ๊ฟˆ์ด์—ˆ๋˜ ๋ผ๋””์˜ค ์‡ผ๋ฅผ ์ฐฝ์„คํ–ˆ์–ด์š”.
01:33
So there was no more rushing off to war zones,
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๋” ์ด์ƒ ์ „์Ÿ์ง€์—ญ์œผ๋กœ ๋‹ฌ๋ ค๊ฐ€๋Š” ์ผ์€ ์—†์—ˆ์ฃ .
01:36
but thanks to my new smartphone,
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๊ทธ๋Ÿฌ๋‚˜ ์ €์˜ ์ƒˆ๋กœ์šด ์Šค๋งˆํŠธํฐ ๋•๋ถ„์—
01:37
I could be a mother and a journalist.
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์ €๋Š” ์—„๋งˆ์ด๋ฉด์„œ ๊ธฐ์ž๋„ ๋  ์ˆ˜ ์žˆ์—ˆ์–ด์š”.
01:40
I could be on the playground and on Twitter at the same time.
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์ €๋Š” ๋†€์ดํ„ฐ์™€ ํŠธ์œ„ํ„ฐ์— ๋™์‹œ์— ์žˆ์„ ์ˆ˜ ์žˆ์—ˆ์–ด์š”.
01:45
Yeah, well, when I thought that,
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๊ทธ๋Ÿฐ๋ฐ ์ œ๊ฐ€ ์ƒ๊ฐํ–ˆ์„ ๋•Œ
01:47
when the technology came in and took over,
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๊ธฐ์ˆ ์ด ๋“ค์–ด์™€ ์ž๋ฆฌ๋ฅผ ์žก๋Š”๋‹ค๋Š” ๊ฒƒ์˜ ์˜๋ฏธ๋Š”
01:49
that is when I hit a wall.
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๋˜ ๋‹ค๋ฅธ ๋ฒฝ์— ๋ถ€๋”ชํžŒ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
01:52
So, I want you to picture this:
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์ด๊ฒƒ์„ ์ƒ์ƒํ•ด ๋ณด์„ธ์š”.
01:54
you host a podcast, and you have to prove
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์—ฌ๋Ÿฌ๋ถ„์ด ํŒŸ์ผ€์ŠคํŠธ๋ฅผ ์šด์˜ํ•˜๋ฉด์„œ
01:56
that the investment of precious public radio dollars in you
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์—ฌ๋Ÿฌ๋ถ„์˜ ๋ผ๋””์˜ค ์‡ผ์— ํˆฌ์žํ•˜๋Š” ๊ฒƒ์ด ๊ฐ€์น˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ์ฆ๋ช…ํ•ด์•ผ ํ•œ๋‹ค๊ณ ์š”.
02:00
is worth it.
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02:01
My goal was to increase my audience size tenfold.
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์ €์˜ ๋ชฉํ‘œ๋Š” ์ฒญ์ทจ์ž ์ˆ˜๋“ค 10๋ฐฐ๋กœ ์˜ฌ๋ฆฌ๋Š” ๊ฒƒ์ด์—ˆ์–ด์š”.
02:05
So one day, I sat down to brainstorm,
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์–ด๋Š ๋‚  ์ €๋Š” ์•‰์•„์„œ ๊ตฌ์ƒ์„ ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์–ด์š”.
02:08
as you do,
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์—ฌ๋Ÿฌ๋ถ„๋“ค์ด ํ•˜๋Š” ๊ฒƒ์ฒ˜๋Ÿผ์š”.
02:09
and I came up barren.
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์•„๋ฌด๊ฒƒ๋„ ์ƒ๊ฐํ•ด๋‚ด์ง€ ๋ชปํ–ˆ์–ด์š”.
02:11
This was different than writer's block, right?
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์ž‘๊ฐ€์˜ ์ฐฝ์ž‘ํ•  ๋•Œ ๊ฒช๋Š” ์žฅ์• ์™€๋Š” ๋‹ฌ๋ž์–ด์š”. ๊ทธ๋ ‡์ฃ ?
02:13
It wasn't like there was something there waiting to be unearthed.
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์ž‘๊ฐ€๋“ค์ด ๊ฐ‘์ž๊ธฐ ์žฅ์• ๋ฅผ ๊ทน๋ณตํ•˜๋ฉด ๋– ์˜ค๋ฅด๋Š” ์˜๊ฐํ•˜๊ณ ๋Š” ๋‹ฌ๋ž์Šต๋‹ˆ๋‹ค.
02:16
There was just nothing.
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์•„๋ฌด ๊ฒƒ๋„ ์–ป์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค.
02:18
And so I started to think back:
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๊ทธ๋ž˜์„œ ๋‹ค์‹œ ์ƒ๊ฐํ•ด๋ณด๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:19
When was the last time I actually had a good idea?
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์ œ๊ฐ€ ์ข‹์€ ์•„์ด๋””์–ด๋ฅผ ์–ธ์ œ ๋งˆ์ง€๋ง‰์œผ๋กœ ๋– ์˜ฌ๋ ธ์„๊นŒ?
02:22
Yeah, it was when I was pushing that damn stroller.
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์ง€๊ธ‹์ง€๊ธ‹ํ–ˆ๋˜ ์œ ๋ชจ์ฐจ๋ฅผ ๋ฐ€๊ณ  ์žˆ์—ˆ์„๋•Œ ์˜€์Šต๋‹ˆ๋‹ค.
02:25
Now all the cracks in my day were filled with phone time.
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์ง€๊ธˆ์€ ๋ชจ๋“  ์žํˆฌ๋ฆฌ ์‹œ๊ฐ„์„ ํ•ธ๋“œํฐ์„ ํ•˜๋ฉฐ ๋ณด๋‚ด์ฃ .
02:29
I checked the headlines while I waited for my latte.
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์ปคํ”ผ๋ฅผ ๊ธฐ๋‹ค๋ฆฌ๋ฉฐ ํ—ค๋“œ๋ผ์ธ์„ ํ™•์ธํ•ฉ๋‹ˆ๋‹ค.
02:32
I updated my calendar while I was sitting on the couch.
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์†ŒํŒŒ์— ์•‰์•„ ์Šค์ผ€์ค„์„ ์—…๋ฐ์ดํŠธ ํ•˜๊ตฌ์š”.
02:36
Texting turned every spare moment
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๋‚จ๋Š” ์‹œ๊ฐ„์— ์ง์žฅ ๋™๋ฃŒ๋‚˜ ๋‚จํŽธ์—๊ฒŒ ๋ฌธ์ž๋ฅผ ๋ณด๋‚ด๋ฉด์„œ
02:39
into a chance to show to my coworkers and my dear husband
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์ œ๊ฐ€ ์–ผ๋งˆ๋‚˜ ์‘๋‹ต์„ ์ž˜ํ•˜๋Š” ์‚ฌ๋žŒ์ธ์ง€๋ฅผ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.
02:42
what a responsive person I was,
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02:45
or at least it was a chance to find another perfect couch
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์•„๋‹ˆ๋ฉด ํ•€ํ„ฐ๋ ˆ์ŠคํŠธ๋ฅผ ํ•˜๋ฉด์„œ์š”.
02:48
for my page on Pinterest.
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02:50
I realized that I was never bored.
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์ €๋Š” ์ œ๊ฐ€ ์ง€๋ฃจํ•  ํ‹ˆ์ด ์—†๋‹ค๋Š” ๊ฒƒ์„ ๊นจ๋‹ฌ์•˜์–ด์š”.
02:53
And anyway, don't only boring people get bored?
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์ง€๋ฃจํ•œ ์‚ฌ๋žŒ๋“ค๋งŒ ์ง€๋ฃจํ•จ์„ ๋Š๋ผ๋Š” ๊ฒƒ ์•„๋‹Œ๊ฐ€์š”?
02:57
But then I started to wonder:
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๊ทธ๋Ÿฌ๋‚˜ ๊ถ๊ธˆํ•ด์กŒ์Šต๋‹ˆ๋‹ค.
02:58
What actually happens to us when we get bored?
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์ €ํฌ๋“ค์ด ์ง€๋ฃจํ•ด์ง€๋ฉด ์‹ค์ œ๋กœ ๋ฌด์Šจ ์ผ์ด ์ผ์–ด๋‚ ๊นŒ์š”?
03:00
Or, more importantly: What happens to us if we never get bored?
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๋” ์ค‘์š”ํ•˜๊ฒŒ๋Š” ์ ˆ๋Œ€ ์ง€๋ฃจํ•˜์ง€ ์•Š๋‹ค๋ฉด ๋ฌด์Šจ ์ผ์ด ์ผ์–ด๋‚ ๊นŒ์š”?
03:04
And what could happen if we got rid of this human emotion entirely?
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์ธ๊ฐ„์˜ ๊ฐ์ •์„ ์™„์ „ํžˆ ์—†์•ค๋‹ค๋ฉด ๋ฌด์Šจ ์ผ์ด ์ผ์–ด๋‚ ๊นŒ์š”?
03:09
I started talking to neuroscientists and cognitive psychologists,
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์‹ ๊ฒฝ๊ณผํ•™์ž๋“ค๊ณผ ์ธ์ง€ ์‹ฌ๋ฆฌํ•™์ž๋“ค๊ณผ ์ €๋Š” ์ด์•ผ๊ธฐํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์–ด์š”.
03:14
and what they told me was fascinating.
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๊ทธ๋“ค์ด ์ œ๊ฒŒ ํ•ด ์ค€ ์ด์•ผ๊ธฐ๋Š” ์ •๋ง ํฅ๋ฏธ๋กœ์› ์Šต๋‹ˆ๋‹ค.
03:17
It turns out that when you get bored,
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์—ฌ๋Ÿฌ๋ถ„์ด ์ง€๋ฃจํ•ด์งˆ ๋•Œ
03:18
you ignite a network in your brain called the "default mode."
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๋‘๋‡Œ์— "๊ธฐ๋ณธ ๋ชจ๋“œ"๋ผ๋Š” ๋„คํŠธ์›Œํฌ๋ฅผ ํ™œ์„ฑํ™”์‹œ์ผœ์š”.
03:23
So our body, it goes on autopilot while we're folding the laundry
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์šฐ๋ฆฌ๊ฐ€ ๋นจ๋ž˜๋ฅผ ๊ฐœ๊ฑฐ๋‚˜, ์ถœ๊ทผํ•  ๋•Œ
๋ชธ์€ ์ž๋™ ์กฐ์ข… ๋ชจ๋“œ๋กœ ๋“ค์–ด๊ฐ‘๋‹ˆ๋‹ค.
03:27
or we're walking to work,
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03:29
but actually that is when our brain gets really busy.
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์‚ฌ์‹ค ์ด๋•Œ ๋‘๋‡Œ๋Š” ๊ต‰์žฅํžˆ ๋ฐ”๋น ์ ธ์š”.
03:32
Here's boredom researcher Dr. Sandi Mann.
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์ด ๋ถ„์€ ์ง€๋ฃจํ•จ์„ ์—ฐ๊ตฌํ•˜๋Š” ์‚ฐ๋”” ๋งŒ ๋ฐ•์‚ฌ๋‹˜์ž…๋‹ˆ๋‹ค.
03:36
(Audio) Dr. Sandi Mann: Once you start daydreaming
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(์Œ์„ฑ) ์‚ฐ๋”” ๋งŒ ๋ฐ•์‚ฌ: ์—ฌ๋Ÿฌ๋ถ„์ด ๊ณต์ƒ์— ๋น ์ง€๋ฉด
03:38
and allow your mind to really wander,
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์—ฌ๋Ÿฌ๋ถ„์˜ ๋งˆ์Œ์ด ์ •๋ง ๋– ๋Œ์•„๋‹ค๋‹ˆ๊ณ 
03:40
you start thinking a little bit beyond the conscious,
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์˜์‹์„ ๋„˜์–ด ์ƒ๊ฐํ•˜๋ฉด์„œ ์ž ์žฌ์˜์‹์œผ๋กœ ๋„˜์–ด๊ฐ‘๋‹ˆ๋‹ค.
03:42
a little bit into the subconscious,
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03:44
which allows sort of different connections to take place.
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๋‹ค์–‘ํ•œ ์ข…๋ฅ˜์˜ ๊ฒƒ๋“ค์ด ์—ฐ๊ฒฐ๋˜๊ธฐ ์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค.
03:47
It's really awesome, actually.
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์ •๋ง๋กœ ๋ฉ‹์ง„ ์ผ์ž…๋‹ˆ๋‹ค.
03:49
Manoush Zomorodi: Totally awesome, right?
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๋งˆ๋…ธ์šฐ์‰ฌ ์กฐ๋ชจ๋กœ๋”” (์ดํ•˜ ์— ์ง€) : ์ •๋ง ๋ฉ‹์ง€์ง€ ์•Š๋‚˜์š”?
03:51
So this is my brain in an fMRI,
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fMRI(์ž๊ธฐ๊ณต๋ช…์˜์ƒ)๋กœ ์ฐ์€ ์ €์˜ ๋‡Œ ์‚ฌ์ง„์ž…๋‹ˆ๋‹ค.
03:54
and I learned that in the default mode is when we connect disparate ideas,
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๊ธฐ๋ณธ ๋ชจ๋“œ์—์„œ ์„œ๋กœ ๋‹ค๋ฅธ ์ƒ๊ฐ๋“ค์„ ์—ฐ๊ฒฐ์‹œํ‚ค๊ณ 
03:58
we solve some of our most nagging problems,
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๊ฐ€์žฅ ๊ณจ์น˜ ์•„ํ”ˆ ๋ฌธ์ œ๋“ค์˜ ์ผ๋ถ€๋ฅผ ํ’€๊ณ 
04:00
and we do something called "autobiographical planning."
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'์ž์ „์  ๊ณ„ํš'์ด๋ผ๋Š” ๊ฒƒ์„ ํ•ฉ๋‹ˆ๋‹ค.
04:03
This is when we look back at our lives,
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์‚ถ์„ ๋˜๋Œ์•„๋ณด๋Š” ๋•Œ์ž…๋‹ˆ๋‹ค.
04:05
we take note of the big moments, we create a personal narrative,
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์šฐ๋ฆฌ๋Š” ์ค‘์š”ํ•œ ์ˆœ๊ฐ„๋“ค์„ ์ ๊ณ  ๊ฐœ์ธ์ ์ธ ์ด์•ผ๊ธฐ๋ฅผ ๋งŒ๋“ค์–ด๋‚ด์š”.
04:08
and then we set goals
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๊ทธ๋ฆฌ๊ณ  ๋ชฉํ‘œ๋ฅผ ์„ธ์›๋‹ˆ๋‹ค.
04:10
and we figure out what steps we need to take to reach them.
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๊ทธ ๋ชฉํ‘œ๋ฅผ ๋‹ฌ์„ฑํ•˜๊ธฐ ์œ„ํ•ด ์–ด๋–ค ๋‹จ๊ณ„๋ฅผ ๋ฐŸ์•„์•ผ ํ•˜๋Š”์ง€ ์•Œ์•„๋‚ด์ฃ .
04:13
But now we chill out on the couch also while updating a Google Doc
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ํ•˜์ง€๋งŒ ์šฐ๋ฆฌ๋Š” ๊ตฌ๊ธ€ ๋ฌธ์„œ๋ฅผ ๊ณ ์น˜๊ฑฐ๋‚˜
04:17
or replying to email.
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๋‹ต๋ณ€ ๋ฉ”์ผ์„ ๋ณด๋‚ด๋ฉด์„œ ์†ŒํŒŒ์—์„œ ์‰ฝ๋‹ˆ๋‹ค.
04:19
We call it "getting shit done,"
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์žก์ผ์„ ํ•˜๋Š” ๊ฒƒ์ด์ฃ .
04:22
but here's what neuroscientist Dr. Daniel Levitin says
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๊ทธ๋Ÿฌ๋‚˜ ์‹ ๊ฒฝ๊ณผํ•™์ž ๋‹ค๋‹ˆ์—˜ ๋ ˆ๋น„ํ‹ด์”จ๋Š” ์šฐ๋ฆฌ๊ฐ€ ์‹ค์ œ๋กœ ๋ฌด์—‡์„ ํ•˜๋Š”์ง€ ๋งํ•ฉ๋‹ˆ๋‹ค.
04:25
we're actually doing.
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04:27
(Audio) Dr. Daniel Levitin: Every time you shift your attention
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(์Œ์„ฑ) ๋‹ค๋‹ˆ์—˜ ๋ ˆ๋น„ํ‹ด: ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ด€์‹ฌ์„ ๋‹ค๋ฅธ ๊ณณ์œผ๋กœ ๋Œ๋ฆด ๋•Œ
04:30
from one thing to another,
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04:31
the brain has to engage a neurochemical switch
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๋‘๋‡Œ๋Š” ์˜์–‘์†Œ๋ฅผ ์†Œ๋ชจํ•˜๋ฉฐ
04:34
that uses up nutrients in the brain to accomplish that.
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๋‘๋‡Œ ์†์˜ ์‹ ๊ฒฝ ํ™”ํ•™ ์Šค์œ„์น˜๋ฅผ ์ด์šฉํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
04:37
So if you're attempting to multitask,
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๋งŒ์•ฝ ์—ฌ๋Ÿฌ๋ถ„์ด ๋™์‹œ์— ์—ฌ๋Ÿฌ ๊ฐ€์ง€ ์ผ์„ ํ•œ๋‹ค๋ฉด
04:40
you know, doing four or five things at once,
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์ฆ‰, 4-5๊ฐ€์ง€ ์ผ์„ ๋™์‹œ์— ํ•œ๋‹ค๋ฉด
04:42
you're not actually doing four or five things at once,
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์‚ฌ์‹ค 4-5๊ฐ€์ง€ ์ผ์„ ๋™์‹œ์— ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
04:45
because the brain doesn't work that way.
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๋‘๋‡Œ๋Š” ๊ทธ๋Ÿฐ ์‹์œผ๋กœ ์ž‘๋™ํ•˜์ง€ ์•Š๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
04:47
Instead, you're rapidly shifting from one thing to the next,
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๋Œ€์‹  ๋น ๋ฅด๊ฒŒ ์ด ์ผ์—์„œ ์ € ์ผ๋กœ ์˜ฎ๊ฒจ๊ฐ€๋ฉฐ ์—๋„ˆ์ง€๋ฅผ ๊ณ ๊ฐˆ์‹œํ‚ต๋‹ˆ๋‹ค.
04:50
depleting neural resources as you go.
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04:52
(Audio) MZ: So switch, switch, switch, you're using glucose, glucose, glucose.
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(์Œ์„ฑ) ์— ์ง€: ๊ทธ๋ž˜์„œ ๊ณ„์† ๋ณ€๊ฒฝํ•˜๊ณ  ํฌ๋„๋‹น์„ ์‚ฌ์šฉํ•˜์ฃ .
04:55
(Audio) DL: Exactly right, and we have a limited supply of that stuff.
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(์Œ์„ฑ) ๋””์—˜: ๋งž์•„์š”. ๊ทธ๋ฆฌ๊ณ  ์‚ฌ์šฉ๋Ÿ‰์— ํ•œ๊ณ„๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
04:59
MZ: A decade ago, we shifted our attention at work
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์— ์ง€: 10๋…„ ์ „์— ์šฐ๋ฆฌ๋Š” ์ผํ„ฐ์—์„œ 3๋ถ„๋งˆ๋‹ค ๊ด€์‹ฌ์„ ๋Œ๋ ธ์Šต๋‹ˆ๋‹ค.
05:01
every three minutes.
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05:03
Now we do it every 45 seconds,
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ํ˜„์žฌ๋Š” 45์ดˆ ๋งˆ๋‹ค ๊ทธ๋ ‡๊ฒŒ ํ•˜๊ณ  ๊ทธ๊ฒƒ๋„ ํ•˜๋ฃจ์ข…์ผ ํ•ฉ๋‹ˆ๋‹ค.
05:05
and we do it all day long.
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05:07
The average person checks email 74 times a day,
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๋ณดํ†ต ์‚ฌ๋žŒ์€ ํ•˜๋ฃจ์— 74๋ฒˆ ์ด๋ฉ”์ผ์„ ํ™•์ธํ•ด์š”.
05:11
and switches tasks on their computer
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ํ•˜๋ฃจ์— 566๋ฒˆ์ด๋‚˜ ์ปดํ“จํ„ฐ์—์„œ ์—…๋ฌด๋ฅผ ๋ฐ”๊พธ๋ฉด์„œ ์ผํ•ฉ๋‹ˆ๋‹ค.
05:13
566 times a day.
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05:17
I discovered all this talking to professor of informatics,
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์ €๋Š” ์ •๋ณดํ•™ ๊ต์ˆ˜ ๊ธ€๋กœ๋ฆฌ์•„ ๋งˆํฌ ๋ฐ•์‚ฌ์™€ ์ด์•ผ๊ธฐํ•˜๋ฉฐ ๋งŽ์€ ๊ฒƒ์„ ์•Œ๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
05:20
Dr. Gloria Mark.
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05:23
(Audio) Dr. Gloria Mark: So we find that when people are stressed,
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(์Œ์„ฑ) ๊ธ€๋กœ๋ฆฌ์•„ ๋งˆํฌ: ์‚ฌ๋žŒ๋“ค์ด ์ŠคํŠธ๋ ˆ์Šค๋ฅผ ๋ฐ›์„ ๋•Œ
05:26
they tend to shift their attention more rapidly.
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๊ด€์‹ฌ์„ ๋”์šฑ ๋น ๋ฅด๊ฒŒ ๋Œ๋ฆฐ๋‹ค๋Š” ๊ฒƒ์„ ๋ฐœ๊ฒฌํ–ˆ์Šต๋‹ˆ๋‹ค.
05:29
We also found, strangely enough,
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๋˜ํ•œ ์ด์ƒํ•˜๊ฒŒ๋„
05:32
that the shorter the amount of sleep that a person gets,
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์ž ์„ ์ ๊ฒŒ ์ž๋Š” ์‚ฌ๋žŒ์ผ์ˆ˜๋ก
๋” ๋งŽ์ด ํŽ˜์ด์Šค๋ถ์„ ํ™•์ธํ•œ๋‹ค๋Š” ๊ฒƒ์„์š”.
05:37
the more likely they are to check Facebook.
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05:39
So we're in this vicious, habitual cycle.
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์šฐ๋ฆฌ๋Š” ์Šต๊ด€์  ์•…์ˆœํ™˜์— ์žˆ์ฃ .
05:44
MZ: But could this cycle be broken?
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์— ์ง€: ๊ทธ๋Ÿผ ์ด๋Ÿฐ ์ˆœํ™˜์„ ๊นฐ ์ˆ˜ ์žˆ์„๊นŒ์š”?
05:46
What would happen if we broke this vicious cycle?
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์ด ์•…์ˆœํ™˜์„ ๋Š์–ด๋ฒ„๋ฆฐ๋‹ค๋ฉด ๋ฌด์Šจ ์ผ์ด ์ผ์–ด๋‚ ๊นŒ์š”?
05:50
Maybe my listeners could help me find out.
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์ €์˜ ์ฒญ์ทจ์ž๋“ค์ด ์ด๊ฒƒ์„ ๋ฐํ˜€๋‚ด๋Š”๋ฐ ๋„์›€์„ ์ค„ ์ˆ˜ ์žˆ์„ ๊ฒƒ ๊ฐ™์•˜์–ด์š”.
05:55
What if we reclaimed those cracks in our day?
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์šฐ๋ฆฌ ์ƒํ™œ์˜ ๋น ์ง„ ํ‹ˆ์ƒˆ๋“ค์„ ๋˜์ฐพ์„ ์ˆ˜ ์žˆ๋‹ค๋ฉด ์–ด๋–จ๊นŒ์š”?
05:58
Could it help us jump-start our creativity?
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์šฐ๋ฆฌ์˜ ์ฐฝ์˜๋ ฅ์— ์‹œ๋™์„ ๊ฑฐ๋Š” ๋ฐ์— ๋„์›€์„ ์ค„ ์ˆ˜ ์žˆ์„๊นŒ์š”?
06:03
We called the project "Bored and Brilliant."
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์ด ํ”„๋กœ์ ํŠธ๋Š” "์ง€๋ฃจํ•˜๊ณ  ํ›Œ๋ฅญํ•œ"์ด๋ผ๊ณ  ํ•ด์š”.
06:08
And I expected, you know, a couple hundred people to play along,
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์ €๋Š” ์ˆ˜๋ฐฑ ๋ช…์˜ ์‚ฌ๋žŒ๋“ค์ด ์ฐธ์—ฌํ•˜๋ฆฌ๋ผ ์˜ˆ์ƒํ–ˆ์ง€๋งŒ
06:11
but thousands of people started signing up.
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์ˆ˜์ฒœ ๋ช…์˜ ์‚ฌ๋žŒ๋“ค์ด ์ฐธ์—ฌ ์‹ ์ฒญ์„ ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์–ด์š”.
06:14
And they told me the reason they were doing it
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๊ทธ๋“ค์€ ์ €์—๊ฒŒ ์ฐธ์—ฌ ์ด์œ ๋ฅผ
06:16
was because they were worried that their relationship with their phone
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๊ทธ๋“ค๊ณผ ํ•ธ๋“œํฐ์˜ ๊ด€๊ณ„๊ฐ€
06:19
had grown kind of ... "codependent," shall we say.
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์ƒํ˜ธ์˜์กด์ ์œผ๋กœ ๋˜์–ด๊ฐ€๋Š” ๊ฒƒ์ด ๊ฑฑ์ •๋˜๊ธฐ ๋•Œ๋ฌธ์ด๋ผ๊ณ  ํ–ˆ์–ด์š”.
06:24
(Audio) Man: The relationship between a baby and its teddy bear
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(์Œ์„ฑ) ๋‚จ์ž: ์•„๊ธฐ์™€ ๊ณฐ ์ธํ˜•์˜ ๊ด€๊ณ„
06:27
or a baby and its binky
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์•„๋‹ˆ๋ฉด ์•„๊ธฐ์™€ ์•„๊ธฐ ๋‹ด์š”์™€์˜ ๊ด€๊ณ„
06:29
or a baby that wants its mother's cradle
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์•„๋‹ˆ๋ฉด ๋‚ฏ์„  ์‚ฌ๋žŒ์ด ์•ˆ๊ณ  ์žˆ์„ ๋•Œ
06:32
when it's done with being held by a stranger --
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์—„๋งˆ์˜ ํ’ˆ์„ ์›ํ•˜๋Š” ์•„๊ธฐ
06:35
(Laughs)
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(์›ƒ์Œ)
06:37
that's the relationship between me and my phone.
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์ €์™€ ํœด๋Œ€ํฐ๊ณผ์˜ ๊ด€๊ณ„์ž…๋‹ˆ๋‹ค.
06:40
(Audio) Woman: I think of my phone like a power tool:
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(์Œ์„ฑ) ์—ฌ์ž: ์ €๋Š” ์ œ ํ•ธ๋“œํฐ์„ ์ „๋™ ๋„๊ตฌ๋ผ๊ณ  ์ƒ๊ฐํ•ด์š”.
06:42
extremely useful, but dangerous if I'm not handling it properly.
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๊ต‰์žฅํžˆ ์œ ์šฉํ•˜์ง€๋งŒ ์ œ๋Œ€๋กœ ์‚ฌ์šฉํ•˜์ง€ ์•Š์œผ๋ฉด ์œ„ํ—˜ํ•˜์ฃ .
06:46
(Audio) Woman 2: If I don't pay close attention,
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(์Œ์„ฑ) ์—ฌ์ž 2: ์ฃผ์˜๋ฅผ ๊ธฐ์šธ์ด์ง€ ์•Š์œผ๋ฉด
06:49
I'll suddenly realize that I've lost an hour of time
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ํ•œ ์‹œ๊ฐ„์„ ์™„์ „ํžˆ ์•„๋ฌด ์ƒ๊ฐ ์—†์ด ์†Œ๋น„ํ•œ ๊ฒƒ์„ ๊ฐ‘์ž๊ธฐ ๊นจ๋‹ซ์ฃ .
06:51
doing something totally mindless.
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06:53
MZ: OK, but to really measure any improvement,
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์— ์ง€: ํ•˜์ง€๋งŒ ์–ด๋–ค ํ–ฅ์ƒ์ด ์žˆ์—ˆ๋Š”์ง€ ์ธก์ •ํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ๋ฐ์ดํ„ฐ๊ฐ€ ํ•„์š”ํ•˜์ฃ ?
06:55
we needed data, right?
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06:57
Because that's what we do these days.
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์š”์ฆ˜์€ ์ผ์„ ๊ทธ๋ ‡๊ฒŒ ํ•˜๋‹ˆ๊นŒ์š”.
06:59
So we partnered with some apps that would measure how much time
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๊ทธ๋ž˜์„œ ๋ช‡๋ช‡ ์•ฑ๊ณผ ํ•ฉ์ž‘์œผ๋กœ ์ €ํฌ๋“ค์ด ์–ผ๋งˆ๋‚˜ ๋งŽ์€ ์‹œ๊ฐ„์„
07:02
we were spending every day on our phone.
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ํœด๋Œ€ํฐ์— ์†Œ๋น„ํ•˜๋Š”์ง€ ์ธก์ •ํ–ˆ์–ด์š”.
07:04
If you're thinking it's ironic
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ํœด๋Œ€ํฐ์— ์†Œ๋น„ํ•˜๋Š” ์‹œ๊ฐ„์„ ์ค„์ด๊ธฐ ์œ„ํ•ด
07:06
that I asked people to download another app
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๋‹ค๋ฅธ ์•ฑ์„ ๋‹ค์šด๋ฐ›๊ฒŒ ํ•˜๋Š” ๊ฒƒ์ด
07:08
so that they would spend less time on their phones:
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๋ชจ์ˆœ์ ์ด๋‹ค๊ณ  ์ƒ๊ฐํ•˜์‹ค ์ˆ˜๋„ ์žˆ์–ด์š”.
07:10
yeah, but you gotta meet people where they are.
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์‚ฌ๋žŒ์„ ๋งŒ๋‚˜๋ ค๋ฉด ๊ทธ๊ณณ์— ๊ฐ€์•ผ์ฃ .
07:13
(Laughter)
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(์›ƒ์Œ)
07:14
So before challenge week,
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์‹คํ—˜ ์ฃผ ์ „์—๋Š”
07:16
we were averaging two hours a day on our phones
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์šฐ๋ฆฌ๋Š” ํ•˜๋ฃจ์— ํ‰๊ท  ๋‘ ์‹œ๊ฐ„ ํœด๋Œ€ํฐ์„ ์‚ฌ์šฉํ–ˆ๊ณ 
07:19
and 60 pickups,
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60๋ฒˆ์„ ๋“ค์—ˆ๋‹ค ๋†จ๋‹ค ํ–ˆ์–ด์š”.
07:21
you know, like, a quick check, did I get a new email?
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์ƒˆ๋กœ์šด ๋ฉ”์ผ์ด ์™”๋‚˜ ์ž ๊น ํ™•์ธํ•˜๋Š” ์‹์œผ๋กœ์š”.
07:23
Here's what Tina, a student at Bard College,
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์ด๊ฒƒ์€ ๋ฐ”๋“œ ๋Œ€ํ•™๊ต ํ•™์ƒ์ธ ํ‹ฐ๋‚˜์”จ๊ฐ€
07:26
discovered about herself.
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๊ทธ๋…€ ์ž์‹ ์— ๋Œ€ํ•ด ๋ฐœ๊ฒฌํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
07:28
(Audio) Tina: So far, I've been spending
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(์Œ์„ฑ) ํ‹ฐ๋‚˜: ์ง€๊ธˆ๊นŒ์ง€ ์ €๋Š” ํ•˜๋ฃจ์—
07:30
between 150 and 200 minutes on my phone per day,
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150์—์„œ 200๋ถ„ ์ •๋„๋ฅผ ํœด๋Œ€ํฐ์— ์†Œ๋น„ํ•˜๊ณ  ์žˆ์—ˆ์–ด์š”.
07:34
and I've been picking up my phone 70 to 100 times per day.
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ํ•˜๋ฃจ์— 70๋ฒˆ์—์„œ 100๋ฒˆ๊นŒ์ง€ ํœด๋Œ€ํฐ์„ ๋“ค์—ˆ๋‹ค ๋†จ๋‹ค ํ–ˆ์–ด์š”.
07:38
And it's really concerning,
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๊ทธ๊ฒŒ ์ •๋ง ๊ฑฑ์ •์Šค๋Ÿฌ์› ์–ด์š”.
07:39
because that's so much time that I could have spent
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์™œ๋ƒํ•˜๋ฉด ๊ทธ ๋งŽ์€ ์‹œ๊ฐ„๋“ค์„ ์ € ์ž์‹ ์—๊ฒŒ ๋„์›€์ด ๋  ๋งŒํ•œ
07:42
doing something more productive, more creative, more towards myself,
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๋” ์ฐฝ์˜์ ์ด๊ณ  ์ƒ์‚ฐ์ ์ธ ์ผ์— ํˆฌ์žํ•  ์ˆ˜ ์žˆ์—ˆ์„ ํ…Œ๋‹ˆ๊นŒ์š”.
07:46
because when I'm on my phone, I'm not doing anything important.
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์ œ๊ฐ€ ํœด๋Œ€ํฐ์„ ์‚ฌ์šฉํ•  ๋•Œ๋Š” ์ค‘์š”ํ•œ ์ผ์„ ํ•˜์ง„ ์•Š๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
07:49
MZ: Like Tina, people were starting to observe their own behavior.
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์— ์ง€: ํ‹ฐ๋‚˜์ฒ˜๋Ÿผ ์‚ฌ๋žŒ๋“ค์€ ์ž์‹ ์˜ ํ–‰๋™์„ ๊ด€์ฐฐํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์–ด์š”.
07:52
They were getting ready for challenge week.
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๊ทธ๋“ค์€ ์ด ์‹คํ—˜์„ ์œ„ํ•ด ์ค€๋น„ํ•˜๊ณ  ์žˆ์—ˆ์–ด์š”.
07:55
And that Monday,
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ์›”์š”์ผ
07:56
they started to wake up to instructions in their inbox,
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๊ทธ๋“ค์€ ์‹คํ—˜์— ๋Œ€ํ•œ ์ง€์‹œ์‚ฌํ•ญ์ด ๋‹ด๊ธด ๋ฉ”์ผ์„ ๋ฐ›์œผ๋ฉฐ
07:59
an experiment to try.
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ํ•˜๋ฃจ๋ฅผ ์‹œ์ž‘ํ–ˆ์–ด์š”.
08:01
Day one:
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์ฒซ์งธ ๋‚ 
08:03
"Put it in your pocket."
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"์ฃผ๋จธ๋‹ˆ์— ํ•ธ๋“œํฐ์„ ๋„ฃ์œผ์‹œ์˜ค."
08:05
Take that phone out of your hand.
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ํœด๋Œ€ํฐ์„ ์†์— ๋“ค๊ณ  ์žˆ์ง€ ๋งˆ์„ธ์š”.
08:07
See if you can eliminate the reflex to check it all day long,
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ํ•˜๋ฃจ ์ข…์ผ ํ•ธ๋“œํฐ์„ ์ฒดํฌํ•˜์ง€ ์•Š์„ ์ˆ˜ ์žˆ๋Š”์ง€ ์ง€์ผœ๋ณด์„ธ์š”.
08:10
just for a day.
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๋”ฑ ํ•˜๋ฃจ ๋งŒ์š”.
08:11
And if this sounds easy,
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์ด๊ฒŒ ์‰ฌ์šด ์ผ์ฒ˜๋Ÿผ ๋“ค๋ฆฌ์‹ ๋‹ค๋ฉด
08:13
you haven't tried it.
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์‹œ๋„ํ•ด ๋ณด์ง€ ์•Š์€ ๊ฑฐ์—์š”.
08:14
Here's listener Amanda Itzko.
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์•„๋งŒ๋‹ค ์ž‡์ธ ์ฝ”์ž…๋‹ˆ๋‹ค.
08:16
(Audio) Amanda Itzko: I am absolutely itching.
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(์Œ์„ฑ) ์•„๋งŒ๋‹ค ์ž‡์ธ ์ฝ”: ์ •๋ง ํœด๋Œ€ํฐ ๋ณด๊ณ  ์‹ถ์–ด์š”.
08:20
I feel a little bit crazy,
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์‚ด์ง ๋ฏธ์ณ๋ฒ„๋ฆด๊บผ ๊ฐ™์•„์š”.
08:23
because I have noticed that I pick up my phone
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์ €๋Š” ํ•œ ๋ฐฉ์—์„œ ๋‹ค๋ฅธ ๋ฐฉ์œผ๋กœ ์ด๋™ํ•  ๋•Œ๋‚˜
08:27
when I'm just walking from one room to another,
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08:31
getting on the elevator,
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์—˜๋ฆฌ๋ฒ ์ดํ„ฐ์— ํƒˆ ๋•Œ
08:32
and even -- and this is the part that I am really embarrassed
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๋งํ•˜๊ธฐ ์ •๋ง ๋ถ€๋„๋Ÿฝ์ง€๋งŒ
08:36
to actually say out loud --
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์šด์ „ํ•  ๋•Œ๋„ ํ•ธ๋“œํฐ์„ ๋ณธ๋‹ค๋Š” ๊ฒƒ์„
08:38
in the car.
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๊นจ๋‹ฌ์•˜๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
08:40
MZ: Yikes.
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์— ์ง€: ์ด๋Ÿฐ.
08:41
Yeah, well, but as Amanda learned,
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๋„ค, ๊ทธ๋Ÿฌ๋‚˜ ์•„๋งŒ๋‹ค์”จ๋Š”
08:43
this itching feeling is not actually her fault.
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์ด๋Ÿฐ ์š•๊ตฌ๊ฐ€ ๊ทธ๋…€์˜ ์ž˜๋ชป์ด ์•„๋‹˜์„ ์•Œ์•˜์–ด์š”.
08:46
That is exactly the behavior that the technology is built to trigger.
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์ด๋Ÿฐ ์š•๊ตฌ๋ฅผ ์ผ์œผํ‚ค๋„๋ก ๊ธฐ์ˆ ์ด ๊ฐœ๋ฐœ๋œ ๊ฒƒ์ด์ฃ .
08:50
(Laughter)
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(์›ƒ์Œ)
08:55
I mean, right?
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์ œ ๋ง ์ดํ•ดํ•˜์‹œ์ฃ ?
08:57
Here's former Google designer, Tristan Harris.
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์ด ๋ถ„์€ ์ „์ง ๊ตฌ๊ธ€ ๋””์ž์ด๋„ˆ ํŠธ๋ฆฌ์Šคํƒ„ ํ•ด๋ฆฌ์Šค์ž…๋‹ˆ๋‹ค.
09:01
(Audio) Tristan Harris: If I'm Facebook or I'm Netflix or I'm Snapchat,
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(์Œ์„ฑ) ํŠธ๋ฆฌ์Šคํƒ„ ํ•ด๋ฆฌ์Šค: ์ œ๊ฐ€ ํŽ˜์ด์Šค๋ถ, ๋„ทํ”Œ๋ฆญ์Šค, ์Šค๋ƒ…์ณ‡์ด๋ผ๋ฉด
09:04
I have literally a thousand engineers
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์ €๋Š” ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ด€์‹ฌ์„ ๋Œ๊ธฐ ์œ„ํ•ด ์ผํ•˜๋Š”
09:06
whose job is to get more attention from you.
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์ˆ˜ ์ฒœ๋ช…์˜ ์—”์ง€๋‹ˆ์–ด๋ฅผ ๊ฐ–๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
09:09
I'm very good at this,
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์ œ๊ฐ€ ์ด ๋ถ€๋ถ„์— ๋Šฅ์ˆ™ํ•˜๊ธฐ ๋•Œ๋ฌธ์—
09:10
and I don't want you to ever stop.
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์—ฌ๋Ÿฌ๋ถ„์€ ๊ด€์‹ฌ์„ ๋ฉˆ์ถ”๊ธฐ ํž˜๋“ค ๊ฒ๋‹ˆ๋‹ค.
09:12
And you know, the CEO of Netflix recently said,
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๋„ทํ”Œ๋ฆญ์Šค ์ „๋ฌธ ๊ฒฝ์˜์ธ์ด ์ตœ๊ทผ์— ์ด๋Ÿฐ ๋ง์„ ํ–ˆ์ฃ .
09:14
"Our biggest competitors are Facebook, YouTube and sleep."
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"์ €ํฌ์˜ ๊ฐ€์žฅ ํฐ ๊ฒฝ์Ÿ์‚ฌ๋Š” ํŽ˜์ด์Šค๋ถ, ์œ ํŠœ๋ธŒ, ์ž ์ž…๋‹ˆ๋‹ค."
09:17
I mean, so there's a million places to spend your attention,
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์ œ ๋ง์€ ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ด€์‹ฌ์„ ์†Œ๋น„ํ•  ๊ณณ์ด ๋งŽ์•„์„œ
๊ทธ ๊ด€์‹ฌ์„ ์–ป์œผ๋ ค๋Š” ์ „์Ÿ์ด ์ผ์–ด๋‚˜๊ณ  ์žˆ์–ด์š”.
09:21
but there's a war going on to get it.
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09:23
MZ: I mean, you know the feeling:
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์— ์ง€: ์ด ๋Š๋‚Œ์„ ์•„์‹ค ๊บผ์˜ˆ์š”.
09:24
that amazing episode of "Transparent" ends,
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ํฅ๋ฏธ์ง„์ง„ํ•œ "ํŠธ๋ Œ์ŠคํŽ˜๋ŸฐํŠธ"์˜ 1ํšŒ ๋ฐฉ์†ก๋ถ„์ด ๋๋‚˜๋ฉด
09:26
and then the next one starts playing
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๋‹ค์Œ ํŽธ์ด ์žฌ์ƒ๋˜๊ธฐ ์‹œ์ž‘ํ•˜์ง€์š”.
09:28
so you're like, eh, OK fine, I'll just stay up and watch it.
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๊ทธ๋Ÿฌ๋ฉด ๊ทธ๋ž˜ ์ข‹์•„, ๋ฐค์ƒˆ ๋ณด์ง€ ๋ญ - ์ด๋ ‡๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
09:31
Or the LinkedIn progress bar says you are this close
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๋˜ํ•œ LinkedIn์˜ ์ง„ํ–‰์ƒํ™ฉ ๋ฐ”๊ฐ€
09:34
to having the perfect profile,
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์—ฌ๋Ÿฌ๋ถ„์˜ ํ”„๋กœํ•„์ด ๊ฑฐ์˜ ์™„์„ฑ๋˜์—ˆ๋‹ค๊ณ  ๋งํ•ด์ฃผ๋ฉด
09:36
so you add a little more personal information.
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๊ฐœ์ธ์ •๋ณด๋ฅผ ์กฐ๊ธˆ ๋” ์ž…๋ ฅํ•˜์ฃ .
09:40
As one UX designer told me,
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ํ•œ UX ๋””์ž์ด๋„ˆ๊ฐ€ ์ €์—๊ฒŒ ๋งํ•˜๊ธธ
09:42
the only people who refer to their customers as "users"
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์†๋‹˜์„ "์ด์šฉ์ž"๋ผ๊ณ  ๋งํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์€
๋งˆ์•ฝ ๊ฑฐ๋ž˜์ƒ๊ณผ ๊ธฐ์ˆ  ์ „๋ฌธ๊ฐ€๋“ค ๋ฐ–์— ์—†๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
09:45
are drug dealers and technologists.
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09:47
(Laughter)
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(์›ƒ์Œ)
09:48
(Applause)
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(๋ฐ•์ˆ˜)
09:55
And users, as we know, are worth a lot of money.
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๊ทธ ์ด์šฉ์ž๋“ค์€ ๊ธˆ์ „์ ์œผ๋กœ ์•„์ฃผ ํฐ ๊ฐ€์น˜๊ฐ€ ์žˆ์ฃ .
09:58
Here's former Facebook product manager and author,
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์ด ๋ถ„์€ ์ „์ง ํŽ˜์ด์Šค๋ถ์˜ ๋งค๋‹ˆ์ €์ด์ž ์ž‘๊ฐ€์ด์‹ 
10:02
Antonio Garcรญa Martรญnez.
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์•ˆํ† ๋‹ˆ์˜ค ๊ฐ€๋ฅด์‹œ์•„ ๋งˆํ‹ฐ๋„ค์ฆˆ์ž…๋‹ˆ๋‹ค.
10:05
(Audio) Antonio Garcรญa Martรญnez: The saying is, if any product is free
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(์Œ์„ฑ) ์•ˆํ† ๋‹ˆ์˜ค ๊ฐ€ํŠธ์‹œ์•„ ๋งˆํ‹ฐ๋„ค์ฆˆ: ์ƒํ’ˆ์ด ๋ฌด๋ฃŒ๋ผ๋ฉด ์—ฌ๋Ÿฌ๋ถ„์ด ์ƒํ’ˆ์ž…๋‹ˆ๋‹ค.
10:08
then you're the product; your attention is the product.
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์ฆ‰, ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ด€์‹ฌ์ด ์ƒํ’ˆ์ด๋ผ๋Š” ๋ง์ž…๋‹ˆ๋‹ค.
10:11
But what is your attention worth?
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์—ฌ๋Ÿฌ๋ถ„์˜ ๊ด€์‹ฌ์€ ์–ผ๋งˆ๋‚˜ ๊ฐ€์น˜๊ฐ€ ์žˆ์„ ๊นŒ์š”?
10:12
That's why literally every time you load a page,
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๋ง ๊ทธ๋Œ€๋กœ ์—ฌ๋Ÿฌ๋ถ„์ด ํŽ˜์ด์Šค ๋ถ ๋ฟ๋งŒ์ด ์•„๋‹ˆ๋ผ
10:15
not just on Facebook or any app,
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๋ชจ๋“  ์•ฑ์—์„œ ํŽ˜์ด์ง€๋ฅผ ์—ด ๋•Œ๋งˆ๋‹ค
10:16
there's an auction being held instantly, billions of times a day,
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์ฆ‰๊ฐ์ ์œผ๋กœ ์—„์ฒญ๋‚œ ํšŸ์ˆ˜์˜ ๊ฒฝ๋งค๊ฐ€ ํ•˜๋ฃจ์— ์—ด๋ฆฝ๋‹ˆ๋‹ค.
10:19
for exactly how much that one ad impression cost.
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ํ•œ ๊ด‘๊ณ  ํšจ๊ณผ๊ฐ€ ์–ผ๋งˆ๋‚˜ ๋น„์šฉ์ด ๋งŽ์ด ๋“œ๋Š”๊ฐ€ ๋ง์ด์ฃ .
10:22
MZ: By the way, the average person will spend two years of their life
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์— ์ง€: ์ฐธ๊ณ ๋กœ ๋ณดํ†ต ์‚ฌ๋žŒ๋“ค์€ ์ธ์ƒ์˜ 2๋…„์„ ํŽ˜์ด์Šค๋ถ์— ์”๋‹ˆ๋‹ค.
10:25
on Facebook.
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10:27
So, back to challenge week.
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๋‹ค์‹œ ์‹คํ—˜ ์ด์•ผ๊ธฐ๋ฅผ ํ•ด๋ด…์‹œ๋‹ค.
10:28
Immediately, we saw some creativity kick in.
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์ฆ‰์‹œ ์ฐฝ์˜์„ฑ์ด ์Ÿ์•„์ ธ ๋‚˜์˜ค๋Š” ๊ฒƒ์„ ๋ณผ ์ˆ˜ ์žˆ์—ˆ์–ด์š”.
10:32
Here's New Yorker Lisa Alpert.
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๋‰ด์š•์— ์‚ฌ๋Š” ๋ฆฌ์‚ฌ ์•ŒํผํŠธ์ž…๋‹ˆ๋‹ค.
10:34
(Audio) Lisa Alpert: I was bored, I guess.
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(์Œ์„ฑ) ๋ฆฌ์‚ฌ ์•ŒํผํŠธ: ์ €๋Š” ์ง€๋ฃจํ–ˆ์–ด์š”.
10:36
So I suddenly looked at the stairway that went up to the top of the station,
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๊ทธ๋ž˜์„œ ์ง€ํ•˜์ฒ ๋กœ ์˜ฌ๋ผ๊ฐ€๋Š” ๊ณ„๋‹จ์„ ์ณ๋‹ค ๋ณด์•˜๊ณ 
10:41
and I thought, you know,
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์ƒ๊ฐํ–ˆ์–ด์š”.
10:42
I had just come down that stairway, but I could go back up
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์ € ๊ณ„๋‹จ์œผ๋กœ ๋ฐฉ๊ธˆ ๋‚ด๋ ค์™”์ง€๋งŒ ๋‹ค์‹œ ์˜ฌ๋ผ ๊ฐˆ ์ˆ˜ ์žˆ์ง€์š”.
10:46
and then come back down and get a little cardio.
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๊ทธ๋ฆฌ๊ณ  ๋‹ค์‹œ ๋‚ด๋ ค์˜ค๋ฉด ์‹ฌ์žฅ ๊ฐ•ํ™” ์šด๋™์„ ํ•˜๋Š” ๊ฒƒ์ด์ง€์š”.
10:48
So I did,
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๊ทธ๋ž˜์„œ ๊ทธ๋ ‡๊ฒŒ ํ–ˆ์–ด์š”.
10:49
and then I had a little more time, so I did it again and I did it again,
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๊ทธ๋ฆฌ๊ณ  ์‹œ๊ฐ„์ด ๋” ๋‚จ์•„์„œ ๋˜ ํ•˜๊ณ  ๋˜ ํ–ˆ์–ด์š”.
10:53
and I did it 10 times.
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10๋ฒˆ์„ ํ–ˆ์–ด์š”.
10:55
And I had a complete cardio workout.
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์™„์ „ํ•œ ์‹ฌ์žฅ ๊ฐ•ํ™” ์šด๋™์„ ํ•  ์ˆ˜ ์žˆ์—ˆ์ฃ .
10:58
I got on that R train feeling kind of exhausted,
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์ง€ํ•˜์ฒ ์— ์˜ฌ๋ผํƒ”์„ ๋•Œ ์กฐ๊ธˆ ํ”ผ๊ณคํ–ˆ์ง€๋งŒ
11:00
but, like, wow, that had never occurred to me.
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๊ธฐ๋ถ„์ด ์ข‹์•˜์•„์š”. ํ•œ ๋ฒˆ๋„ ํ•ด๋ณด์ง€ ์•Š์•˜์—ˆ๋˜ ์ผ์ด์ฃ .
11:03
How is that possible?
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์ด๊ฒƒ์ด ์–ด๋–ป๊ฒŒ ๊ฐ€๋Šฅํ•œ๊ฐ€์š”?
11:04
(Laughter)
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(์›ƒ์Œ)
11:05
MZ: So creativity, I learned, means different things to different people.
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์— ์ง€: ์ฐฝ์˜์„ฑ. ์‚ฌ๋žŒ๋“ค์— ๋”ฐ๋ผ ๋‹ค๋ฅธ ๊ฒƒ์„ ์˜๋ฏธํ•˜๊ธฐ๋„ ํ•˜๋„ค์š”.
11:09
(Laughter)
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(์›ƒ์Œ)
11:10
But everyone found day three's challenge the hardest.
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๋ชจ๋‘ ์…‹์งธ๋‚ ์ด ๊ฐ€์žฅ ํž˜๋“ค์—ˆ๋‹ค๊ณ  ํ–ˆ์–ด์š”.
11:14
It was called "Delete that app."
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์ด ๋‚ ์€ ์•ฑ์„ ์ง€์›Œ์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
11:16
Take that app -- you know the one;
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์—ฌ๋Ÿฌ๋ถ„์ด ํ•ญ์ƒ ์‚ฌ์šฉํ•˜๋Š”
11:18
that one that always gets you, it sucks you in --
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์—ฌ๋Ÿฌ๋ถ„์˜ ์‹œ๊ฐ„์„ ์žก์•„๋จน๋Š” ๊ทธ ์•ฑ์„
11:21
take it off your phone,
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ํฐ์—์„œ ์‚ญ์ œํ•˜๋Š” ๊ฒƒ์ด์ฃ .
11:22
even if just for the day.
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๋‹จ์ง€ ํ•˜๋ฃจ ๋™์•ˆ ์ด๋ผ๋„์š”.
11:23
I deleted the game Two Dots and nearly cried.
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์ €๋Š” Two Dots ๊ฒŒ์ž„์„ ์ง€์šฐ๊ณ  ๋ˆˆ๋ฌผ์„ ํ˜๋ฆด ๋ป” ํ–ˆ์–ด์š”.
11:27
(Laughter)
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(์›ƒ์Œ)
11:28
Yeah, Two Dots players know what I'm talking about.
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Two Dots ๊ฒŒ์ž„์„ ํ•˜๋Š” ๋ถ„๋“ค์€ ์ €๋ฅผ ์ดํ•ดํ•˜์‹ค ๊ฒ๋‹ˆ๋‹ค.
11:30
But my misery had good company.
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๊ทธ๋Ÿฌ๋‚˜ ์ €์˜ ์šฐ์šธํ•จ์€ ์ข‹์€ ์ ๋„ ์žˆ์—ˆ์–ด์š”.
11:36
(Audio) Man 2: This is Liam in Los Angeles,
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(์Œ์„ฑ) ๋‚จ์„ฑ 2: ๋กœ์Šค์•ค์ ค๋ ˆ์Šค์— ์‚ฌ๋Š” ๋ฆฌ์•”์ž…๋‹ˆ๋‹ค.
11:38
and I deleted Twitter, Facebook, Instagram, Tumblr, Snapchat and Vine
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์ €๋Š” ํŠธ์œ„ํ„ฐ, ํŽ˜์ด์Šค๋ถ, ์ธ์Šคํƒ€๊ทธ๋žจ, ํ…€๋ธ”๋Ÿฌ, ์Šค๋ƒ…์ณ‡, ๋ฐ”์ธ์„
11:43
from my phone
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ํฐ์—์„œ ํ•œ๊บผ๋ฒˆ์—
11:44
in one fell swoop.
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์ง€์› ์–ด์š”.
11:46
And it was kind of an embarrassingly emotional experience at first.
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์ฒ˜์Œ์—๋Š” ์กฐ๊ธˆ ๋‹นํ™ฉ์Šค๋Ÿฌ์šด ๊ฐ์ •์„ ๊ฒฝํ—˜ํ–ˆ์–ด์š”.
11:50
It felt weirdly lonely to look at that lock screen
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์ด์ƒํ•˜๊ฒŒ๋„ ์ƒˆ๋กœ์šด ์•Œ๋ฆผ์ด ์—†๋Š”
11:54
with no new notifications on it.
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์ž ๊ธˆํ™”๋ฉด์„ ๋ณด๋Š” ๊ฒƒ์ด ์™ธ๋กญ๊ฒŒ ๋Š๊ปด์กŒ์ฃ .
11:57
But I really liked deciding for myself
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๊ทธ๋Ÿฌ๋‚˜ ์–ธ์ œ ์†Œ์…œ ๋ฏธ๋””์–ด์— ์ ‘์†ํ•  ์ง€
12:00
when to think about or access my social networks,
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์ œ ์ž์‹ ์ด ๊ฒฐ์ •ํ•˜๋Š” ๊ฒƒ์ด ์ข‹์•˜์–ด์š”.
12:03
not giving my phone the power to decide that for me.
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์ œ ํœด๋Œ€ํฐ์—๊ฒŒ ๊ทธ ๊ฒฐ์ •๊ถŒ์„ ์ฃผ์ง€ ์•Š๊ณ  ๋ง์ด์ฃ .
12:07
So thank you.
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๊ทธ๋ž˜์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
12:08
(Audio) Woman 3: Deleting the Twitter app was very sad,
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(์Œ์„ฑ) ์—ฌ์„ฑ 3: ํŠธ์œ„ํ„ฐ ์•ฑ์„ ์ง€์šฐ๋Š” ๊ฒƒ์€ ์ •๋ง ์ŠฌํŽ์–ด์š”.
12:11
and I feel I maybe, over the last year when I've been on Twitter,
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ํŠธ์œ„ํ„ฐ๋ฅผ ํ•˜๋˜ ์ž‘๋…„๋™์•ˆ
12:15
have developed an addiction to it,
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์•„๋งˆ๋„ ์ค‘๋…์„ฑ์„ ํ‚ค์›Œ์™”๋˜ ๊ฒƒ ๊ฐ™์•„์š”.
12:16
and this "Bored and Brilliant" challenge has really made me realize it.
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๊ทธ๋ฆฌ๊ณ  "์ง€๋ฃจํ•˜๊ณ  ํ›Œ๋ฅญํ•œ" ๋„์ „์ด ์ด ์ค‘๋…์„ฑ์„ ๊นจ๋‹ซ๊ฒŒ ํ•ด์ฃผ์—ˆ์–ด์š”.
12:20
After a brief period of really horrible withdrawal feeling,
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์•„์ฃผ ์ž ๊น ๋™์•ˆ ์นดํŽ˜์ธ ๋ถ€์กฑ์—์„œ ์˜ค๋Š” ๋‘ํ†ต๊ฐ™์€
12:23
like lack-of-caffeine headache,
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์•„์ฃผ ๋”์ฐํ•œ ์šฐ์šธํ•œ ๊ฐ์ •์„ ๊ฒช์€ ํ›„
12:25
I now feel lovely.
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์ €๋Š” ์ง€๊ธˆ ์•„์ฃผ ๊ธฐ๋ถ„์ด ์ข‹์•„์š”.
12:26
I had a lovely dinner with my family,
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์ €๋Š” ๊ฐ€์กฑ๋“ค๊ณผ ์ฆ๊ฒ๊ฒŒ ์ €๋…์‹์‚ฌ๋ฅผ ํ–ˆ๊ตฌ์š”.
12:28
and I hope to continue this structured use of these powerful tools.
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์ด๋Ÿฐ ๊ฐ•๋ ฅํ•œ ๋„๊ตฌ๋ฅผ ๊ณ„์† ๊ณ„ํš์ ์œผ๋กœ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๊ธธ ๋ฐ”๋ž๋‹ˆ๋‹ค.
12:33
(Audio) Woman 4: I don't have that guilty gut feeling
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(์Œ์„ฑ) ์—ฌ์„ฑ 4: ์ €๋Š” ํœด๋Œ€ํฐ์„ ํ•˜๋ฉด์„œ ๋Š๊ผˆ๋˜
12:35
I have when I know I'm wasting time on my phone.
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์‹œ๊ฐ„ ๋‚ญ๋น„์— ๊ด€ํ•œ ์ฃ„์ฑ…๊ฐ์ด ์—†์–ด์กŒ์–ด์š”.
12:38
Maybe I'll have to start giving myself challenges and reminders like this
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์ด์ œ ๋งค์ผ ์•„์นจ ์ œ ์ž์‹ ์—๊ฒŒ ์ด๊ฒƒ์„ ์ƒ๊ธฐ์‹œํ‚ค๊ณ 
12:41
every morning.
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๋„์ „ํ•˜๊ฒŒ ํ•ด์•ผ ํ•  ๊ฒƒ ๊ฐ™์•„์š”.
12:42
MZ: I mean, yes, this was progress.
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์— ์ง€: ๋„ค. ์ง„์ „์ด ์žˆ์—ˆ์ฃ .
12:44
I could not wait to see what the numbers said
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์ €๋Š” ๋งˆ์ง€๋ง‰ ์ฃผ์— ์–ด๋–ค ์ˆ˜์น˜๊ฐ€
12:47
at the end of that week.
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๋‚˜์˜ฌ์ง€ ๋ชน์‹œ ๊ถ๊ธˆํ–ˆ์–ด์š”.
12:49
But when the data came in,
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๊ทธ๋Ÿฌ๋‚˜ ๋ฐ์ดํ„ฐ๊ฐ€ ๋‚˜์™”์„ ๋•Œ
12:51
it turned out that we had cut down,
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์šฐ๋ฆฌ๋Š” ํ‰๊ท ์ ์œผ๋กœ ๋‹จ์ง€ 6๋ถ„ ์ •๋„๋งŒ
12:54
on average,
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ํœด๋Œ€ํฐ์‚ฌ์šฉ์‹œ๊ฐ„์„
12:55
just six minutes --
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์ค„์˜€๋‹ค๋Š” ๊ฒƒ์„ ์•Œ์•„๋ƒˆ์–ด์š”.
12:57
from 120 minutes a day on our phones
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ํ•˜๋ฃจ์— 120๋ถ„์˜ ํ•ธ๋“œํฐ ์‚ฌ์šฉ์—์„œ
13:00
to 114.
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114๋ถ„์œผ๋กœ์š”.
13:03
Yeah. Whoop-de-do.
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๋„ค.
13:05
So I went back to the scientists feeling kind of low,
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๊ทธ๋ž˜์„œ ์ €๋Š” ์ €๊ธฐ์••์˜ ๊ธฐ๋ถ„์œผ๋กœ ๊ทธ ๊ณผํ•™์ž๋“ค์„ ๋‹ค์‹œ ๋งŒ๋‚ฌ์–ด์š”.
13:08
and they just laughed at me,
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๊ณผํ•™์ž๋“ค์€ ๊ทธ๋ƒฅ ์ ˆ ๋ณด๊ณ  ์›ƒ์—ˆ์–ด์š”.
13:10
and they said, you know, changing people's behavior
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๊ทธ๋“ค์ด ๋งํ•˜๊ธธ ๊ทธ๋ ‡๊ฒŒ ์งง์€ ๊ธฐ๊ฐ„๋™์•ˆ
13:12
in such a short time period
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์‚ฌ๋žŒ๋“ค์˜ ํ–‰๋™์„ ๋ฐ”๊พธ๋Š” ๊ฒƒ์€
13:14
was ridiculously ambitious,
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๋ง๋„ ์•ˆ๋˜๊ฒŒ ์•ผ์‹ฌ์ฐฌ ์ผ์ด์—ˆ๋‹ค๊ณ  ํ–ˆ์–ด์š”.
13:16
and actually what you've achieved is far beyond what we thought possible.
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์‹ค์ œ๋กœ ์ œ๊ฐ€ ๋‹ฌ์„ฑํ•œ ์ผ์ด ๊ฐ€๋Šฅํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•œ ์ด์ƒ์ด๋ผ๊ณ  ํ–ˆ์–ด์š”.
13:21
Because more important than the numbers, were the people's stories.
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์™œ๋ƒํ•˜๋ฉด ์ˆ˜์น˜๋ณด๋‹ค ๋” ์ค‘์š”ํ•œ ๊ฒƒ์€ ์‚ฌ๋žŒ๋“ค์˜ ์ด์•ผ๊ธฐ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
13:25
They felt empowered.
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๊ทธ๋“ค์€ ์ฃผ๋„๊ถŒ์ž๊ฐ€ ๋˜์—ˆ์–ด์š”.
13:27
Their phones had been transformed
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ํœด๋Œ€ํฐ์€ ์ผ์„ ์‹œํ‚ค๋Š” ์‚ฌ๋žŒ์—์„œ
13:30
from taskmasters
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๋‹ค์‹œ ๋„๊ตฌ๋กœ
13:31
back into tools.
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๋ณ€ํ™”ํ–ˆ์–ด์š”.
13:34
And actually, I found what the young people said most intriguing.
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ์ Š์€ ์‚ฌ๋žŒ๋“ค์ด ํ•ด ์ค€ ๋ง์ด ๊ฐ€์žฅ ํฅ๋ฏธ๋กœ์› ์–ด์š”.
13:38
Some of them told me
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๋ช‡ ๋ช‡ ์‚ฌ๋žŒ๋“ค์ด ์ €์—๊ฒŒ ๋งํ•˜๊ธธ
13:39
that they didn't recognize some of the emotions
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๊ทธ ๋„์ „ ์ฃผ ๋™์•ˆ์— ๊ทธ๋“ค์ด ๋Š๊ผˆ๋˜ ๋ช‡ ๋ช‡์˜ ๊ฐ์ •๋“ค์„
13:41
that they felt during challenge week,
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์ „์—๋Š” ์•Œ๊ณ  ์žˆ์ง€ ๋ชปํ–ˆ๋‹ค๊ณ  ํ–ˆ์–ด์š”.
13:43
because, if you think about it,
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์™œ๋ƒํ•˜๋ฉด ์ž˜ ์ƒ๊ฐํ•ด ๋ณด์‹œ๋ฉด
13:45
if you have never known life without connectivity,
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์—ฌ๋Ÿฌ๋ถ„์ด ์ด๋Ÿฐ ์—ฐ๊ฒฐ์ด ์—†๋Š” ์‚ถ์„ ์‚ด์•„๋ณด์ง€ ์•Š์•˜๋‹ค๋ฉด
13:48
you may never have experienced boredom.
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์•„๋งˆ ์ด๋Ÿฐ ์ง€๋ฃจํ•จ์„ ๋ชป ๋Š๊ผˆ์„ ๊ฑฐ์—์š”.
13:51
And there could be consequences.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ์— ๋”ฐ๋ฅธ ๊ฒฐ๊ณผ๊ฐ€ ์žˆ์—ˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
13:53
Researchers at USC have found -- they're studying teenagers
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์„œ๋“  ์บ˜๋ฆฌํฌ๋‹ˆ์•„ ๋Œ€ํ•™๊ต์˜ ์—ฐ๊ตฌ์ž๋“ค์ด ๋ฐํ˜€๋‚ด๊ธธ
13:56
who are on social media while they're talking to their friends
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์นœ๊ตฌ๋“ค์—๊ฒŒ ์ด์•ผ๊ธฐํ•˜๊ฑฐ๋‚˜ ์ˆ™์ œ๋ฅผ ํ•˜๋ฉด์„œ ์†Œ์…œ ๋ฏธ๋””์–ด๋ฅผ ํ•˜๋Š”
13:59
or they're doing homework,
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์‹ญ๋Œ€๋“ค์„ ์—ฐ๊ตฌํ–ˆ์–ด์š”.
14:01
and two years down the road, they are less creative and imaginative
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๊ทธ๋ฆฌ๊ณ  2๋…„ ํ›„ ๊ทธ๋“ค์€ ์ž์‹ ์˜ ๋ฏธ๋ž˜๋‚˜
14:04
about their own personal futures
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๋™๋„ค ํญ๋ ฅ๊ณผ ๊ฐ™์€ ์‚ฌํšŒ์  ๋ฌธ์ œ๋“ค์„ ํ•ด๊ฒฐํ•˜๋Š” ๊ฒƒ์— ๋Œ€ํ•œ
14:06
and about solving societal problems, like violence in their neighborhoods.
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์ฐฝ์˜๋ ฅ๊ณผ ์ƒ์ƒ๋ ฅ์ด ๋ถ€์กฑํ•จ์ด ๋ฐํ˜€์กŒ์–ด์š”.
14:11
And we really need this next generation
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์šฐ๋ฆฌ๋Š” ์ด๋Ÿฌํ•œ ํฐ ๋ฌธ์ œ๋“ค์— ์ง‘์ค‘ํ•  ์ˆ˜ ์žˆ๋Š”
14:14
to be able to focus on some big problems:
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๋‹ค์Œ ์„ธ๋Œ€๋“ค์ด ์ •๋ง๋กœ ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.
14:16
climate change, economic disparity,
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๊ธฐํ›„ ๋ณ€ํ™”, ๊ฒฝ์ œ ๊ฒฉ์ฐจ.
14:18
massive cultural differences.
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๊ฑฐ๋Œ€ํ•œ ๋ฌธํ™”์  ์ฐจ์ด ๊ฐ™์€ ๋ฌธ์ œ๋“ค์ด์ฃ .
14:21
No wonder CEOs in an IBM survey
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IBM์˜ ์„ค๋ฌธ์กฐ์‚ฌ์—์„œ CEO๋“ค์€
14:24
identified creativity as the number one leadership competency.
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๋ฆฌ๋”์‰ฝ ์—ญ๋Ÿ‰์˜ ์ฒซ๋ฒˆ์งธ๋กœ ์ฐฝ์˜์„ฑ์„ ๊ผฝ์•˜์Šต๋‹ˆ๋‹ค.
14:30
OK, here's the good news, though:
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์ข‹์€ ๋‰ด์Šค๋„ ์žˆ์Šต๋‹ˆ๋‹ค.
14:31
In the end, 20,000 people did "Bored and Brilliant" that week.
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"์ง€๋ฃจํ•˜๊ณ  ํ›Œ๋ฅญํ•œ"์— ์ฐธ๊ฐ€ํ•œ 2๋งŒ๋ช…์˜ ์‚ฌ๋žŒ๋“ค ์ค‘ 90ํผ์„ผํŠธ๊ฐ€
14:35
Ninety percent cut down on their minutes.
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๊ทธ๋“ค์˜ ํœด๋Œ€ํฐ ์‚ฌ์šฉ์‹œ๊ฐ„์„ ์ค„์˜€์Šต๋‹ˆ๋‹ค.
14:37
Seventy percent got more time to think.
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70ํผ์„ผํŠธ๋Š” ์ƒ๊ฐํ•  ์‹œ๊ฐ„์„ ๋” ๊ฐ€์งˆ ์ˆ˜์žˆ์—ˆ๊ตฌ์š”.
14:40
People told me that they slept better.
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์ž ๋„ ๋” ์ž˜ ์ˆ˜์žˆ์—ˆ๋‹ค๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค.
14:43
They felt happier.
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๋” ํ–‰๋ณตํ–ˆ๋‹ค๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค.
14:44
My favorite note was from a guy who said he felt like he was waking up
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์ œ๊ฐ€ ๊ฐ€์žฅ ์ข‹์•„ํ–ˆ๋˜ ๋ง์€ ์ •์‹ ์ ์ธ ๊ฒจ์šธ์ž ์—์„œ
14:48
from a mental hibernation.
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๊นจ์–ด๋‚œ ๊ฒƒ ๊ฐ™๋‹ค๋Š” ๋ถ„์˜ ๋ง์ด์—ˆ์Šต๋‹ˆ๋‹ค.
14:51
Some personal data and some neuroscience
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์•ฝ๊ฐ„์˜ ๊ฐœ์ธ ๋ฐ์ดํ„ฐ์™€ ์‹ ๊ฒฝ๊ณผํ•™์ด
14:54
gave us permission to be offline a little bit more,
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์ €ํฌ์—๊ฒŒ ์กฐ๊ธˆ ๋” ์˜คํ”„๋ผ์ธ ์ƒํ™œ์„ ๊ฐ€๋Šฅํ•˜๊ฒŒ ํ•ด์ฃผ์—ˆ๊ณ 
14:57
and a little bit of boredom gave us some clarity
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์กฐ๊ธˆ ๋” ์ง€๋ฃจํ•จ์„ ์ฃผ์–ด
15:00
and helped some of us set some goals.
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๊ณ„ํš์„ ์„ธ์šธ ์ˆ˜ ์žˆ๊ฒŒ ๋„์™€์ฃผ์—ˆ์–ด์š”.
15:03
I mean, maybe constant connectivity
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์•„๋งˆ๋„ ์ด๋Ÿฐ ์ง€์†์ ์ธ ์—ฐ๊ฒฐ์€
15:06
won't be cool in a couple of years.
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๋ช‡๋…„ ๋‚ด ๋ฉ‹์ง„ ์ผ์ด ์•„๋‹ˆ๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
15:09
But meanwhile, teaching people, especially kids,
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๋ฐ˜๋ฉด ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ํŠนํžˆ ์•„์ด๋“ค์—๊ฒŒ
15:13
how to use technology to improve their lives
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์‚ถ์„ ํ–ฅ์ƒ์‹œํ‚ค๊ธฐ ์œ„ํ•ด ๊ธฐ์ˆ ์„ ์–ด๋–ป๊ฒŒ ์ด์šฉํ•˜๋Š”์ง€
15:16
and to self-regulate
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์–ด๋–ป๊ฒŒ ์ž์‹ ์„ ๊ทœ์ œํ•˜๋Š”์ง€์— ๋Œ€ํ•œ ๊ต์œก์ด
15:18
needs to be part of digital literacy.
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๋””์ง€ํ„ธ ์‚ฌ์šฉ๋Šฅ๋ ฅ์˜ ํ•œ ๋ถ€๋ถ„์ด ๋˜์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
15:22
So the next time you go to check your phone,
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๋‹ค์Œ์— ํ•ธ๋“œํฐ์„ ํ™•์ธํ•  ๋•Œ
15:25
remember that if you don't decide how you're going to use the technology,
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์—ฌ๋Ÿฌ๋ถ„์ด ์–ด๋–ป๊ฒŒ ๊ธฐ์ˆ ์„ ์ด์šฉํ•  ๊ฒƒ์ธ์ง€ ๊ฒฐ์ •ํ•˜์ง€ ์•Š์œผ๋ฉด
15:29
the platforms will decide for you.
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๊ธฐ์ˆ ๋“ค์ด ๊ฒฐ์ •ํ•œ๋‹ค๋Š” ์ ์„ ๊ธฐ์–ตํ•˜์„ธ์š”.
15:32
And ask yourself:
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์ž์‹ ์—๊ฒŒ ๋ฌผ์–ด๋ณด์„ธ์š”.
15:34
What am I really looking for?
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๋‚ด๊ฐ€ ์ง„์งœ ์ฐพ๋Š” ๊ฒƒ์ด ๋ฌด์—‡์ผ๊นŒ?
15:36
Because if it's to check email, that's fine -- do it and be done.
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์ด๋ฉ”์ผ์„ ํ™•์ธํ•˜๋Š” ๊ฒƒ์ด๋ผ๋ฉด ๊ดœ์ฐฎ์•„์š”. ํ™•์ธํ•˜์‹œ๊ณ  ๋๋‚ด์„ธ์š”.
15:39
But if it's to distract yourself from doing the hard work
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ํ•˜์ง€๋งŒ ๊นŠ์€ ์‚ฌ๊ณ ๊ฐ€ ํ•„์š”ํ•œ ์ผ์„ ๋ฐฉํ•ดํ•˜๋Š” ๊ฒƒ์ด๋ผ๋ฉด
15:42
that comes with deeper thinking,
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15:44
take a break,
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ํœด์‹์„ ๊ฐ€์ง€์„ธ์š”.
15:46
stare out the window
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์ฐฝ๋ฐ–์„ ๋ฐ”๋ผ๋ด์š”.
15:48
and know that by doing nothing
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์•„๋ฌด๊ฒƒ๋„ ํ•˜์ง€ ์•Š์Œ์œผ๋กœ์จ
15:51
you are actually being your most productive and creative self.
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์‚ฌ์‹ค ์—ฌ๋Ÿฌ๋ถ„์€ ๊ฐ€์žฅ ์ƒ์‚ฐ์ ์ด๊ณ  ์ฐฝ์˜์ ์ธ ์ž์‹ ์ด ๋ฉ๋‹ˆ๋‹ค.
15:56
It might feel weird and uncomfortable at first,
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์ฒ˜์Œ์—๋Š” ์ด์ƒํ•˜๊ณ  ๋ถˆํŽธํ•˜๊ฒŒ ๋Š๊ปด์งˆ ์ˆ˜ ์žˆ์–ด์š”.
15:58
but boredom truly can lead to brilliance.
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๊ทธ๋Ÿฌ๋‚˜ ์ง€๋ฃจํ•จ์€ ์ •๋ง๋กœ ๋ช…์„ํ•จ์œผ๋กœ ์—ฐ๊ฒฐ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
16:02
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
16:03
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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