The case for fish farming | Mike Velings

Prevodilac: Sonja Cuturilo Lektor: Mile Živković

So I come from the tallest people on the planet --

Dakle, dolazim iz najviše nacije na planeti,

the Dutch.

Holanđana.

It hasn't always been this way.

Nije uvek bilo ovako.

In fact, all across the globe, people have been gaining height.

U stvari, širom planete, ljudi su počeli da dobijaju na visini.

In the last 150 years,

U poslednjih 150 godina,

in developed countries,

u razvijenim zemljama,

on average, we have gotten 10 centimeters taller.

u proseku, postali smo 10 centimetara viši.

And scientists have a lot of theories about why this is,

Naučnici imaju mnogo teorija o ovome,

but almost all of them involve nutrition,

ali skoro sve uključuju ishranu,

namely the increase of dairy and meat.

posebno porast mlečnih proizvoda i mesa.

In the last 50 years,

U poslednjiih 50 godina,

global meat consumption has more than quadrupled,

globalna potrošnja mesa je više nego učetvorostručena,

from 71 million tons to 310 million tons.

sa 71 miliona tona na 310 miliona tona.

Something similar has been going on with milk and eggs.

Nešto slično se dešava sa mlekom i jajima.

In every society where incomes have risen, so has protein consumption.

U svakom društvu gde su prihodi porasli, porasla je i potrošnja proteina.

And we know that globally, we are getting richer.

Znamo da, globalno, postajemo bogatiji.

And as the middle class is on the rise, so is our global population,

Kako je srednja klasa u porastu, tako je i naša globalna populacija,

from 7 billion of us today to 9.7 billion by 2050,

sa 7 milijardi nas danas na 9,7 milijardi do 2050,

which means that by 2050,

što da znači da do 2050,

we are going to need at least 70 percent more protein

trebaće nam bar 70 posto više proteina

than what is available to humankind today.

nego što je danas ljudima na raspolaganju.

And the latest prediction of the UN puts that population number,

Poslednje predviđanje od strane UN dovodi taj broj populacije,

by the end of this century, at 11 billion,

do kraja ovog veka, na 11 milijardi,

which means that we are going to need a lot more protein.

što znači da će nam trebati mnogo više proteina.

This challenge is staggering --

Ovaj izazov je zapanjujući,

so much so, that recently,

toliko da je, nedavno,

a team at Anglia Ruskin Global Sustainability Institute suggested

tim na Institutu za globalnu održivost Anglia Raskin predložio

that if we don't change our global policies

da ako ne promenimo našu globalnu politiku

and food production systems,

i sisteme proizvodnje hrane,

our societies might actually collapse in the next 30 years.

naše društvo moglo bi zapravo da se uruši u narednih 30 godina.

Currently, our ocean serves as the main source of animal protein.

Trenutno, naš okean služi kao glavni izvor životinjskog proteina.

Over 2.6 billion people depend on it every single day.

Preko 2,6 milijardi ljudi zavisi od toga svakoga dana.

At the same time,

Istovremeno,

our global fisheries are two-and-a-half times larger

naše globalne ribarnice su dva i po puta veće

than what our oceans can sustainably support,

nego što naši okeani mogu da podrže u održivom smislu,

meaning that humans take far more fish from the ocean

što znači da ljudi uzimaju mnogo više ribe iz okeana

than the oceans can naturally replace.

od onoga što okeani mogu prirodno da nadomeste.

WWF recently published a report showing that just in the last 40 years,

Svetski fond za prirodu nedavno je objavio da je samo u poslednjih 40 godina,

our global marine life has been slashed in half.

naš globalni morski svet prepolovljen.

And another recent report suggests that of our largest predatory species,

Još jedan skorašnji izveštaj navodi da od naših najvećih predatorskih vrsta,

such as swordfish and bluefin tuna,

poput sabljarke i tune,

over 90 percent has disappeared since the 1950s.

preko 90 posto je nestalo od 1950.

And there are a lot of great, sustainable fishing initiatives across the planet

Postoje mnoge sjajne, održive inicijative ribolova širom planete

working towards better practices and better-managed fisheries.

koje rade na poboljšanju prakse i boljem upravljanju ribarnica.

But ultimately,

Međutim prvenstveno,

all of these initiatives are working towards keeping current catch constant.

sve ove inicijative rade na održanju trenutnih ulova konstantnim.

It's unlikely,

Malo je verovatno,

even with the best-managed fisheries,

čak i sa najboljim ribarnicama,

that we are going to be able to take much more from the ocean

da ćemo moći da uzmemo mnogo više iz okeana

than we do today.

nego što možemo danas.

We have to stop plundering our oceans the way we have.

Moramo da prestanemo da pljačkamo naše okeane kao do sad.

We need to alleviate the pressure on it.

Moramo da ublažimo pritisak na njega.

And we are at a point

U poziciji smo

where if we push much harder for more produce,

gde ako budemo pritiskali jače zarad više proizvoda,

we might face total collapse.

možemo se suočiti sa potpunim kolapsom.

Our current systems are not going to feed a growing global population.

Naši trenutni sistemi neće hraniti globalnu populaciju u porastu.

So how do we fix this?

Dakle kako ovo da popravimo?

What's the world going to look like in just 35 short years

Kako će svet izgledati za samo 35 kratkih godina

when there's 2.7 billion more of us sharing the same resources?

kada će nas 2,7 milijardi više deliti iste resurse?

We could all become vegan.

Mogli bismo svi da postanemo vegani.

Sounds like a great idea,

Zvuči kao odlična ideja,

but it's not realistic

ali nije realistična

and it's impossibly hard to mandate globally.

i neverovatno je teško to sprovesti globalno.

People are eating animal protein whether we like it or not.

Ljudi jedu životinjske proteine sviđalo se to nama ili ne.

And suppose we fail to change our ways

Pretpostavimo da nam ne uspe da se promenimo

and continue on the current path,

i nastavimo trenutnim putem,

failing to meet demands.

ne uspevajući da ispunimo zahteve.

The World Health Organization recently reported

Svetska zdravstvena organizacija nedavno je objavila

that 800 million people are suffering from malnutrition and food shortage,

da 800 miliona ljudi pati zbog neuhranjenosti i manjka hrane,

which is due to that same growing, global population

što je zbog one iste, rastuće globalne populacije

and the declining access to resources like water, energy and land.

i smanjenja pristupa izvorima poput vode, energije i zemlje.

It takes very little imagination

Potrebno je veoma malo mašte

to picture a world of global unrest, riots and further malnutrition.

da se zamisli svet globalnih nemira, pobuna i dalje neuhranjenosti.

People are hungry,

Ljudi su gladni,

and we are running dangerously low on natural resources.

i opasno nam ponestaje prirodnih resursa.

For so, so many reasons,

Zbog mnogo, mnogo razloga,

we need to change our global food production systems.

moramo da promenimo naš globalni sistem proizvodnje hrane.

We must do better

Moramo da činimo bolje

and there is a solution.

i postoji rešenje.

And that solution lies in aquaculture --

To rešenje leži u akvakulturi,

the farming of fish, plants like seaweed, shellfish and crustaceans.

uzgajanje riba, biljaka, poput algi, ostriga i rakova.

As the great ocean hero Jacques Cousteau once said,

Kao što je veliki heroj okeana Žak Kusto jednom rekao:

"We must start using the ocean as farmers instead of hunters.

„Moramo da počnemo da koristimo okean kao farmeri umesto kao lovci.

That's what civilization is all about -- farming instead of hunting."

To je suština civilizacije, uzgoj umesto lova."

Fish is the last food that we hunt.

Riba je poslednja hrana koju lovimo.

And why is it that we keep hearing phrases like,

Zašto i dalje slušamo fraze poput:

"Life's too short for farmed fish,"

„Život je prekratak za ribu iz uzgoja",

or, "Wild-caught, of course!"

ili: „Divlja riba, naravno!"

over fish that we know virtually nothing about?

o ribi o kojoj praktično ne znamo ništa?

We don't know what it ate during its lifetime,

Ne znamo šta je jela tokom svog života,

and we don't know what pollution it encounters.

i ne znamo kakvo je zagađenje susrela.

And if it was a large predatory species,

Ako je to bila velika, predatorska vrsta,

it might have gone through the coast of Fukushima yesterday.

mogla je juče da prođe duž obale Fukušime.

We don't know.

Ne znamo.

Very few people realize

Vrlo malo ljudi shvata

the traceability in fisheries never goes beyond the hunter

da sposobnost praćenja u ribarnicama nikada ne prelazi onu od lovca,

koji je uhvatio divlju životinju.

that caught the wild animal.

But let's back up for a second

Ipak, zaustavimo se na sekundu

and talk about why fish is the best food choice.

da pričamo o tome zašto je riba najbolji izbor hrane.

It's healthy,

Zdrava je,

it prevents heart disease,

sprečava srčana oboljenja,

it provides key amino acids

obezbeđuje glavne amino kiseline

and key fatty acids like Omega-3s,

i glavne masne kiseline, poput omega 3,

which is very different from almost any other type of meat.

što se vrlo razlikuje od skoro bilo kojih drugih vrsta mesa.

And aside from being healthy,

Pored toga što je zdravo,

it's also a lot more exciting and diverse.

takođe je mnogo uzbudljivije i drugačije.

Think about it -- most animal farming is pretty monotonous.

Razmislite o tome, većina uzgoja životinja prilično je monotono.

Cow is cow, sheep is sheep, pig's pig,

Krava je krava, ovca je ovca, svinja je svinja,

and poultry -- turkey, duck, chicken -- pretty much sums it up.

i perad, ćurka, patka, kokoška, uglavnom sumiraju stvar.

And then there's 500 species of fish being farmed currently.

Potom, tu je 500 vrsta ribe koja se trenutno uzgaja.

not that Western supermarkets reflect that on their shelves,

Ne da zapadno tržište to primenjuje,

but that's beside that point.

ali to je sporedna stvar.

And you can farm fish in a very healthy manner

Možete da uzgajate ribu na veoma zdrav način

that's good for us, good for the planet and good for the fish.

koji je dobar za nas, dobar za planetu i dobar za ribu.

I know I sound fish-obsessed --

Znam da zvučim opsednuto ribom.

(Laughter)

(Smeh)

Let me explain:

Dopustite da objasnim:

My brilliant partner and wife, Amy Novograntz, and I got involved

Moj sjajan partner i supruga, Ejmi Novogranc, i ja smo se uključili

in aquaculture a couple of years ago.

u akvakulturu pre par godina.

We were inspired by Sylvia Earle,

Bili smo inspirisani Silvijom Erl,

who won the TED Prize in 2009.

koja je osvojila TED nagradu 2009.

We actually met on Mission Blue I in the Galapagos.

Zapravo smo se upoznali na Mišn Blu I na Galapagosu.

Ejmi je bila tamo kao direktor TED nagrade;

Amy was there as the TED Prize Director;

me, an entrepreneur from the Netherlands and concerned citizen,

ja, preduzetnik iz Holandije i zabrinuti građanin,

love to dive, passion for the oceans.

volim da ronim, osećam strast prema okeanu.

Mission Blue truly changed our lives.

Mišn Blu zaista je promenio naše živote.

We fell in love,

Zaljubili smo se,

got married

venčali

and we came away really inspired,

i postali veoma inspirisani,

thinking we really want to do something about ocean conservation --

misleći da zaista želimo da uradimo nešto oko očuvanja okeana,

something that was meant to last,

nešto što bi trebalo da traje,

that could make a real difference

što bi moglo da napravi pravu razliku

and something that we could do together.

i nešto što bismo mogli da uradimo zajedno.

Little did we expect that that would lead us to fish farming.

Nismo očekivali da će nas to dovesti do uzgajanja ribe.

But a few months after we got off the boat,

Međutim, par meseci kasnije sišli smo sa broda,

we got to a meeting at Conservation International,

otišli smo na sastanak u Konzervejšn Internešnal,

where the Director General of WorldFish was talking about aquaculture,

gde je generalni direktor Vorldfiš-a pričao o akvakulturi,

asking a room full of environmentalists to stop turning from it,

tražio od sobe pune ekologa da prestanu da se okreću od toga,

realize what was going on

da shvate šta se događa

and to really get involved

i da se zaista uključe,

because aquaculture has the potential

jer akvakultura ima potencijal

to be just what our oceans and populations need.

da bude baš ono što našim okeanima i populaciji treba.

Bili smo zapanjeni kada smo čuli statistiku

We were stunned when we heard the stats

that we didn't know more about this industry already

što nismo već znali više o ovoj industriji

and excited about the chance to help get it right.

i uzbuđeni zbog šanse da pomognemo da učinimo dobro.

And to talk about stats --

Pričajući o statistici,

right now, the amount of fish consumed globally,

trenutno, količina ribe koja se globalno konzumira,

wild catch and farmed combined,

divlja i riba iz uzgoja zajedno,

is twice the tonnage of the total amount of beef

je duplo više od tonaže ukupne količine govedine

produced on planet earth last year.

proizvedene na planeti Zemlji prošle godine.

Every single fishing vessel combined,

Sve jedan ribarski brod zajedno,

small and large, across the globe,

mali i veliki, širom planete,

together produce about 65 million tons of wild-caught seafood

zajedno proizvedu oko 65 miliona tona divljih morskih plodova

for human consumption.

za ljudsku potrošnju.

Aquaculture this year,

Akvakultura ove godine,

for the first time in history,

prvi put u istoriji,

actually produces more than what we catch from the wild.

zapravo proizvodi više nego što se uhvati u divljini.

But now this:

Međutim sada ovo:

Demand is going to go up.

zahtevi će se povećavati.

In the next 35 years,

U sledećih 35 godina,

we are going to need an additional 85 million tons to meet demand,

trebaće nam dodatnih 85 miliona tona da bismo ispunili zahtev,

which is one-and-a-half times as much, almost,

što je jedan i po puta više, skoro,

as what we catch globally out of our oceans.

od onoga što globalno ulovimo u našim okeanima.

An enormous number.

Ogroman broj.

It's safe to assume that that's not going to come from the ocean.

Sigurna je pretpostavka da to neće doći iz okeana.

It needs to come from farming.

To mora da se dobije iz uzgoja.

And talk about farming --

Pričajući o uzgoju,

for farming you need resources.

za uzgoj su vam potrebni resursi.

As a human needs to eat to grow and stay alive,

Kako čovek mora da jede, da raste i ostane živ,

so does an animal.

tako mora i životinja.

A cow needs to eat eight to nine pounds of feed

Krava mora da pojede 3,6 do 4 kilograma hrane

and drink almost 8,000 liters of water

i da popije skoro 8000 litara vode

to create just one pound of meat.

da bi nastalo samo 450 grama mesa.

Experts agree that it's impossible

Stručnjaci se slažu da je nemoguće

to farm cows for every inhabitant on this planet.

da se uzgoje krave za svakog stanovnika ove planete.

We just don't have enough feed or water.

Prosto nemamo dovoljno hrane ili vode.

And we can't keep cutting down rain forests for it.

Ne možemo da nastavimo da sečemo prašume zbog toga.

And fresh water -- planet earth has a very limited supply.

Sveže vode planeta Zemlja ima u veoma ograničenim količinama.

We need something more efficient

Treba nam nešto efikasnije

to keep humankind alive on this planet.

da bismo održali ljudski rod u životu na ovoj planeti.

And now let's compare that with fish farming.

Sada uporedimo to sa uzgojem ribe.

You can farm one pound of fish with just one pound of feed,

Možete da uzgojite 450 grama ribe sa samo 450 grama hrane,

and depending on species, even less.

i, u zavisnosti od vrste, čak i manje.

And why is that?

Zašto je tako?

Well, that's because fish, first of all, float.

To je zato što ribe, pre svega, plutaju.

They don't need to stand around all day resisting gravity like we do.

Ne moraju čitav dan da se opiru gravitaciji, poput nas.

And most fish are cold-blooded --

Većina riba je hladnokrvno,

they don't need to heat themselves.

ne moraju da se greju.

Fish chills.

Ribe su mrtve hladne.

(Laughter)

(Smeh)

And it needs very little water,

Potrebno joj je veoma malo vode,

which is counterintuitive,

što je kontraintuitivno,

but as we say,

ali, kao što kažemo,

it swims in it but it hardly drinks it.

pliva u njoj ali skoro da je ne pije.

Fish are the most resource-efficient animal protein available to humankind,

Riba je najefikasniji izvor životinjskog proteina ljudskom rodu,

aside from insects.

pored insekata.

How much we've learned since.

Koliko znamo za sada.

For example, on top of that 65 million tons that's annually caught

Na primer, pored tih 65 miliona tona koje se godišnje ulovi

for human consumption,

za ljudsku upotrebu,

there's an additional 30 million tons caught for animal feed,

tu je i dodatnih 30 miliona tona koje se ulove za životinjsku ishranu,

mostly sardines and anchovies for the aquaculture industry

većinom sardine i inćuni za industriju akvakulture

that's turned into fish meal and fish oil.

koji se pretvaraju u riblji obrok ili riblje ulje.

This is madness.

To je ludilo.

Sixty-five percent of these fisheries, globally, are badly managed.

65 procenata ovih ribarnica, globalno, imaju lošu upravu.

Some of the worst issues of our time are connected to it.

Neki od najgorih problema današnjice povezani su sa tim.

It's destroying our oceans.

To uništava naše okeane.

The worst slavery issues imaginable are connected to it.

Najgori problemi ropstva koje možemo da zamislimo, povezani su sa tim.

Recently, an article came out of Stanford

Nedavno je izašao članak na Stenfordu

saying that if 50 percent of the world's aquaculture industry

koji kaže da ako 50 procenata svetske industrije akvakulture

would stop using fish meal,

prestane da koristi riblje obroke,

our oceans would be saved.

naši okeani bili bi spašeni.

Now think about that for a minute.

Sada razmislite o tome na minut.

Now, we know that the oceans have far more problems --

Znamo da okeani imaju mnogo više problema,

they have pollution, there's acidification,

imaju zagađenja, tu je acidifikacija,

coral reef destruction and so on.

razaranje koralnih grebena itd.

But it underlines the impact of our fisheries,

Međutim, ovo naglašava uticaj naših ribarnica,

and it underlines how interconnected everything is.

i naglašava kako je sve povezano.

Fisheries, aquaculture, deforestation,

Ribarnice, akvakultura, krčenje šuma,

climate change, food security and so on.

klimatske promene, bezbednost hrane itd.

In the search for alternatives,

U potrazi za alternativama,

the industry, on a massive scale,

industrija, na ogromnoj skali,

has reverted to plant-based alternatives

vratila se alternativama na bazi bilja

like soy, industrial chicken waste,

poput soje, industrijskog kokošijeg otpada,

blood meal from slaughterhouses

krvavih obroka iz klanica

and so on.

i tako dalje.

And we understand where these choices come from,

Razumemo odakle dolaze ovakvi izbori,

but this is not the right approach.

ali ovo nije pravi pristup.

It's not sustainable,

Nije održiv,

it's not healthy.

nije zdrav.

Have you ever seen a chicken at the bottom of the ocean?

Da li se ikada videli pile na dnu okeana?

Of course not.

Naravno da ne.

If you feed salmon soy with nothing else,

Ako lososa hranite sojom i ničim drugim,

it literally explodes.

bukvalno će eksplodirati.

Salmon is a carnivore,

Losos je mesojed,

it has no way to digest soy.

nema načina da svari soju.

Now, fish farming is by far

Uzgoj ribe je, do sad,

the best animal farming available to humankind.

najbolji životinjski uzgoj dostupan čovečanstvu.

But it's had a really bad reputation.

Ipak, imao je veoma lošu reputaciju.

There's been excessive use of chemicals,

Bilo je preterane upotrebe hemikalija,

there's been virus and disease transfered to wild populations,

virusi i oboljenja preneli su se na populaciju u divljini,

ecosystem destruction and pollution,

uništavanje i zagađenje ekosistema,

odbegle ribe parile su se sa populacijom u divljini,

escaped fish breeding with wild populations,

altering the overall genetic pool,

uopšteno menjajući gene,

and then of course, as just mentioned,

i onda naravno, već pomenuto,

the unsustainable feed ingredients.

neodrživi sastojci hrane.

How blessed were the days

Kako su blaženi bili dani

when we could just enjoy food that was on our plate,

kada smo prosto mogli da uživamo u hrani na našem tanjiru.

whatever it was.

šta god da je bila.

Once you know, you know.

Jednom kada znaš, znaš.

You can't go back.

Ne možeš nazad.

It's not fun.

Nije zabavno.

We really need a transparent food system that we can trust,

Zaista nam treba transparentan sistem hrane, kom možemo da verujemo,

that produces healthy food.

koji proizvodi zdravu hranu.

But the good news is

Ipak, dobre vesti su

that decades of development and research

da su decenije razvoja i istraživanja

have led to a lot of new technologies and knowledge

dovele do novih tehnologija i saznanja,

that allow us to do a lot better.

koja nam dopuštaju da radimo puno bolje.

We can now farm fish without any of these issues.

Sada možemo da uzgajamo ribu bez bilo kog od ovih problema.

I think of agriculture before the green revolution --

Razmišljam o poljoprivredi pre zelene revolucije,

we are at aquaculture and the blue revolution.

mi smo u akvakulturi i plavoj revoluciji.

New technologies means

Nove tehnologije znače

that we can now produce a feed that's perfectly natural,

da možemo da proizvodimo hranu koja je savršeno prirodna,

with a minimal footprint

sa minimalnim delom

that consists of microbes, insects, seaweeds and micro-algae.

koji sadrži mikrobe, insekte, alge i mikro alge.

Healthy for the people,

Zdrava za ljude,

healthy for the fish,

zdrava za ribu,

healthy for the planet.

zdrava za planetu.

Mikrobi, na primer,

Microbes, for example,

can be a perfect alternative for high-grade fish meal --

mogu biti savršena alternativa za riblji obrok visokog kvaliteta,

at scale.

na skali.

Insects are the --

Insekti su,

well, first of all, the perfect recycling

pa, pre svega, savršeni za reciklažu,

because they're grown on food waste;

jer rastu na otpadu hrane;

but second,

ali drugo,

think of fly-fishing,

razmislite o mušičarenju,

and you know how logical it actually is to use it as fish feed.

i znate kako je zapravo logično da se to koristi kao riblja hrana.

You don't need large tracts of land for it

Ne treba vam velik deo zemlje za to

and you don't need to cut down rain forests for it.

i ne morate zbog toga da sečete prašume.

And microbes and insects are actually net water producers.

Mikrobi i insekti su, u stvari, čisti proizvođači vode.

This revolution is starting as we speak,

Ova revolucija počinje dok pričamo,

it just needs scale.

samo joj je potrebna razmera.

We can now farm far more species than ever before

Sada možemo da uzgajamo mnogo više vrsta nego pre

in controlled, natural conditions, creating happy fish.

u kontrolisanim, prirodnim uslovima, stvarajući srećne ribe.

I imagine, for example,

Ja zamišljam, na primer,

a closed system that's performing more efficiently than insect farming,

zatvoren sistem koji radi efikasnije od uzgoja insekata,

where you can produce healthy, happy, delicious fish

gde možemo proizvesti zdrave, srećne, ukusne ribe

sa malo ili bez otpadnih voda,

with little or no effluent,

almost no energy and almost no water

skoro bez energije i skoro bez vode

and a natural feed with a minimal footprint.

i prirodna hrana sa minimalnom površinom.

Or a system where you grow up to 10 species next to each other --

Ili sistem gde se uzgaja do 10 vrsta jedne pored drugih,

off of each other,

udaljene jedne od drugih,

mimicking nature.

imitirajući prirodu.

You need very little feed,

Potrebno je vrlo malo hrane,

very little footprint.

vrlo mala površina.

I think of seaweed growing off the effluent of fish, for example.

Ja uzgoj algi posmatram kao oticanje ribe, na primer.

There's great technologies popping up all over the globe.

Tu je sjajna tehnologija koja se stvara širom planete.

From alternatives to battle disease

Od alternativa za borbu sa oboljenjima,

so we don't need antibiotics and chemicals anymore,

tako da nam antibiotici i hemikalije više ne budu potrebni,

to automated feeders that feel when the fish are hungry,

do automatskih hranilica koje osete kada su ribe gladne,

so we can save on feed and create less pollution.

da bismo mogli da uštedimo na hrani i stvaramo manje zagađenja.

Softverski sistemi koji skupljaju informacije širom farmi,

Software systems that gather data across farms,

so we can improve farm practices.

da možemo da unapredimo praksu uzgoja.

There's really cool stuff happening all over the globe.

Postoje stvarno sjajne stvari koje se dešavaju širom planete.

And make no mistake -- all of these things are possible

Nemojte da pravite grešku, sve ove stvari su moguće

at a cost that's competitive to what a farmer spends today.

za trošak koji je konkurentan onom što uzgajivači danas potroše.

Tomorrow, there will be no excuse for anyone to not do the right thing.

Sutra, neće biti izgovora bilo za koga da ne uradi pravu stvar.

So somebody needs to connect the dots

Dakle neko treba da poveže tačkice

and give these developments a big kick in the butt.

i da ovim događajima veliki podstrek.

And that's what we've been working on the last couple of years,

To je ono na čemu smo radili poslednjih nekoliko godina,

and that's what we need to be working on together --

i to je ono na čemu treba da radimo zajedno,

rethinking everything from the ground up,

da preispitamo sve od osnova,

with a holistic view across the value chain,

sa holističkim pogledom na lanac vrednosti,

connecting all these things across the globe,

povezujući sve te stvari širom planete,

alongside great entrepreneurs

zajedno sa sjajnim preduzetnicima

that are willing to share a collective vision.

koji su voljni da dele zajedničku viziju.

Now is the time to create change in this industry

Sada je vreme da se napravi promena u industriji

and to push it into a sustainable direction.

i da se pogura ka održivom pravcu.

This industry is still young,

Ova industrija je i dalje mlada,

much of its growth is still ahead.

još preostaje mnogo razvijanja.

To je velik zadatak, ali ne i nedostižan kao što možda mislite.

It's a big task, but not as far-fetched as you might think.

It's possible.

To je moguće.

So we need to take pressure off the ocean.

Moramo da smanjimo pritisak sa okeana.

We want to eat good and healthy.

Želimo da jedemo dobro i zdravo.

And if we eat an animal, it needs to be one

Ako pojedemo životinju, mora da bude ona

that had a happy and healthy life.

koja je imala srećan i zdrav život.

We need to have a meal that we can trust,

Moramo da imamo obrok kom možemo da verujemo,

live long lives.

da ćemo imati dug život.

And this is not just for people in San Francisco or Northern Europe --

Ovo nije samo za ljude u San Francisku ili Severnoj Evropi,

this is for all of us.

ovo je za sve nas.

Even in the poorest countries,

Čak i u najsiromašnijim zemljama,

it's not just about money.

ne radi se samo o novcu.

People prefer something fresh and healthy that they can trust

Ljudi više žele nešto sveže i zdravo, čemu mogu da veruju

over something that comes from far away that they know nothing about.

nego nešto iz daleka, o čemu ne znaju ništa.

We're all the same.

Svi smo mi isti.

The day will come

Doći će dan

where people will realize -- no, demand -- farmed fish on their plate

kada će ljudi shvatiti, ne, zahtevati, ribu iz uzgoja na svom tanjiru

that's farmed well and that's farmed healthy --

koja je odgajana dobro i zdravo,

and refuse anything less.

i odbiće bilo šta drugo.

You can help speed this up.

Možete pomoći da se ovo ubrza.

Ask questions when you order seafood.

Pitajte kada naručujete morsku hranu.

Where does my fish come from?

Odakle moja riba dolazi?

Who raised it,

Ko ju je odgajio,

and what did it eat?

i šta je jela?

Information about where your fish comes from and how it was produced

Informacija o tome odakle riba dolazi i kako je proizvedena

needs to be much more readily available.

mora biti dostupnija.

And consumers need to put pressure on the aquaculture industry

Potrošači moraju da pritisnu industriju akvakulture

to do the right thing.

da uradi ispravnu stvar.

So every time you order,

Dakle, svaki put kada naručite,

ask for detail

pitajte za detalje

and show that you really care about what you eat

i pokažite da vam je zaista stalo do onoga što želite da jedete

and what's been given to you.

i onoga što vam se daje.

And eventually, they will listen.

Na kraju će poslušati.

And all of us will benefit.

Svi ćemo imati koristi.

Thank you.

Hvala.

(Applause)

(Aplauz)