A radical plan to end plastic waste | Andrew Forrest

Prevodilac: Milica Costa Lektor: Ivana Krivokuća

Chris Anderson: So, you've been obsessed with this problem

Kris Anderson: Dakle, opsednut si ovim problemom

for the last few years.

nekoliko zadnjih godina.

What is the problem, in your own words?

U čemu je problem, tvojim rečima?

Andrew Forrest: Plastic.

Endru Forest: Plastika.

Simple as that.

Vrlo prosto.

Our inability to use it for the tremendous energetic commodity that it is,

Naša nesposobnost da je koristimo kao izvrsnu energetsku robu, što i jeste,

and just throw it away.

i jednostavno je bacаmo.

CA: And so we see waste everywhere.

KA: I tako vidimo otpad svuda.

At its extreme, it looks a bit like this.

U ekstremnom slučaju, izgleda ovako.

I mean, where was this picture taken?

Hoću reći, gde je ovo uslikano?

AF: That's in the Philippines,

EF: To je sa Filipina,

and you know, there's a lot of rivers, ladies and gentlemen,

i znate, postoji mnogo reka, dame i gospodo,

koje izgledaju tako.

which look exactly like that.

Ovo su Filipini.

And that's the Philippines.

So it's all over Southeast Asia.

Tako je po celoj jugoistočnoj Aziji.

CA: So plastic is thrown into the rivers,

KA: Dakle, plastika se baca u reke,

and from there, of course, it ends up in the ocean.

a otuda, naravno, završava u okeanu.

I mean, we obviously see it on the beaches,

Hoću reći, očigledno je vidimo na plažama,

but that's not even your main concern.

ali to nije glavna briga.

It's what's actually happening to it in the oceans. Talk about that.

Već ono što se u stvari dešava sa njom u okeanima. Pričajmo o tome.

AF: OK, so look. Thank you, Chris.

EF: Okеј, pa, vidite. Hvala, Kris.

About four years ago,

Pre četiri godine,

I thought I'd do something really barking crazy,

pomislio sam da bi valjalo da uradim nešto potpuno suludo,

and I committed to do a PhD in marine ecology.

i odlučio sam se za doktorat u oblasti morske ekologije.

And the scary part about that was,

Zastrašujuća činjenica u tome je,

sure, I learned a lot about marine life,

naravno, naučio sam puno o morskom životu,

but it taught me more about marine death

ali naučio sam više o smrti u moru

and the extreme mass ecological fatality of fish,

i ekstremnim ekološkim pomorima riba,

of marine life, marine mammals,

morskog života, morskih sisara,

very close biology to us,

biološki vrlo bliskih nama,

which are dying in the millions if not trillions that we can't count

koji umiru u milionima, ako ne bilionima koje ne možemo prebrojati,

at the hands of plastic.

u rukama plastike.

CA: But people think of plastic as ugly but stable. Right?

KA: Ali ljudi smatraju da je plastika ružna ali stabilna. Zar ne?

You throw something in the ocean, "Hey, it'll just sit there forever.

Baciš nešto u okean. „Biće tu zauvek. Ne može nauditi, je li tako?“

Can't do any damage, right?"

AF: See, Chris, it's an incredible substance designed for the economy.

EF: Vidiš, Kris, to je neverovatna supstanca stvorena za ekonomiju.

It is the worst substance possible for the environment.

To je najgora moguća supstanca za životnu sredinu.

The worst thing about plastics, as soon as it hits the environment,

Najgora osobina plastike je da, čim dospe u životnu sredinu,

is that it fragments.

počne da se raspada.

It never stops being plastic.

Nikada ne prestaje da bude plastika.

It breaks down smaller and smaller and smaller,

Rastvara se sve sitnije i sitnije,

and the breaking science on this, Chris,

i naučno otkriće u ovome je, Kris,

which we've known in marine ecology for a few years now,

a poznato je u morskoj ekologiji već nekoliko godina,

but it's going to hit humans.

ali će se proširiti i na ljude.

We are aware now that nanoplastic,

Svesni smo da nanoplastika, vrlo, vrlo male čestice plastike,

the very, very small particles of plastic, carrying their negative charge,

noseći svoj negativan naboj, mogu da uđu kroz pore na koži.

can go straight through the pores of your skin.

That's not the bad news.

To nisu loše vesti.

The bad news is that it goes straight through the blood-brain barrier,

Loša vest je da prolaze direktno kroz moždano-krvnu barijeru,

that protective coating which is there to protect your brain.

zaštitni sloj koji nam štiti mozak.

Mozak je amorfna, mokra masa puna sitnih električnih naboja.

Your brain's a little amorphous, wet mass full of little electrical charges.

You put a negative particle into that,

Dodaj tome negativnu česticu,

particularly a negative particle which can carry pathogens --

pogotovo negativnu česticu koja može da nosi patogene -

so you have a negative charge, it attracts positive-charge elements,

i imaš negativni naboj koji privlači pozitivno naelektrisane elemente,

like pathogens, toxins,

kao što su patogeni, toksini, živa, olovo.

mercury, lead.

That's the breaking science we're going to see in the next 12 months.

To je najnovije naučno otkriće koje ćemo videti u narednih 12 meseci.

CA: So already I think you told me that there's like 600 plastic bags or so

KA: Već si mi rekao da ima oko 600 plastičnih kesa

for every fish that size in the ocean, something like that.

na svaku ribu ove veličine u okeanu, ili tako nešto.

And they're breaking down,

A one se raspadaju, i biće ih još više,

and there's going to be ever more of them,

a posledice nismo još ni počeli da uočavamo.

and we haven't even seen the start of the consequences of that.

EF: Ne, zaista još nismo.

AF: No, we really haven't.

The Ellen MacArthur Foundation, they're a bunch of good scientists,

Fondacija Elen Mekartur, grupa izuzetno dobrih naučnika -

we've been working with them for a while.

sarađujemo već neko vreme.

Proverio sam njihov rad u potpunosti.

I've completely verified their work.

They say there will be one ton of plastic, Chris,

Oni tvrde da će biti jedna tona plastike, Kris,

for every three tons of fish by, not 2050 --

na svake tri tone ribe do, ne 2050. -

and I really get impatient with people who talk about 2050 -- by 2025.

zaista postajem netrpeljiv kad govore o 2050. - u pitanju je 2025.

That's around the corner.

To je tu, iza ćoška. To je tu i sad.

That's just the here and now.

You don't need one ton of plastic to completely wipe out marine life.

Ne treba ti tona plastike da potpuno uništiš morski život.

Less than that is going to do a fine job at it.

Manje od toga će odraditi posao.

So we have to end it straightaway. We've got no time.

Ovo moramo hitno da zaustavimo. Nemamo više vremena.

CA: OK, so you have an idea for ending it, and you're coming at this

KA: Okej, imaš ideju kako da to obustaviš, i prilaziš ovom problemu

not as a typical environmental campaigner, I would say,

ne kao tipičan zagovornik za zaštitu sredine, čini mi se,

but as a businessman, as an entrepreneur, who has lived --

već kao biznismen, kao preduzetnik, koji je živeo -

you've spent your whole life thinking about global economic systems

proveo si život razmišljajući o globalnim ekonomskim sistemima

and how they work.

i njihovom funkcionisanju.

And if I understand it right,

I ako sam dobro razumeo,

your idea depends on heroes who look something like this.

tvoja ideja zavisi od heroja koji izgledaju ovako.

What's her profession?

Čime se ona bavi?

AF: She, Chris, is a ragpicker,

EF: Ona je, Kris, sakupljač otpada.

and there were 15, 20 million ragpickers like her,

Bilo je oko 15, 20 miliona sakupljača otpada poput nje,

until China stopped taking everyone's waste.

dok Kina nije prestala da uzima svačiji otpad.

And the price of plastic, minuscule that it was, collapsed.

Cena plastike, ionako malena, je pala.

That led to people like her,

Što je dovelo da ljudi poput nje,

which, now -- she is a child who is a schoolchild.

koji sada - ona je dete koje treba da pohađa školu.

She should be at school.

Trebalo bi da bude u školi.

That's probably very akin to slavery.

To je vrlo slično ropstvu.

My daughter Grace and I have met hundreds of people like her.

Moja ćerka Grejs i ja smo sreli na stotine ljudi poput nje.

CA: And there are many adults as well, literally millions around the world,

KA: Ima i mnogo odraslih, bukvalno milioni širom sveta,

i u nekim industrijama,

and in some industries,

oni su u stvari odgovorni što, na primer,

they actually account for the fact that, for example,

ne vidimo gomile metalnog otpada u svetu.

we don't see a lot of metal waste in the world.

EF: Upravo tako.

AF: That's exactly right.

That little girl is, in fact, the hero of the environment.

Ova devojčica je, u stvari, heroj životne sredine.

She's in competition with a great big petrochemical plant

Ona je konkurencija velikoj petrohemijskoj fabrici

which is just down the road,

koja je odmah pored,

the three-and-a-half-billion-dollar petrochemical plant.

petrohemijskoj fabrici vrednoj tri i po milijarde dolara.

That's the problem.

U tome je problem.

We've got more oil and gas in plastic and landfill

Imamo više nafte i gasa u plastici i na deponijama

than we have in the entire oil and gas resources of the United States.

nego što imamo ukupno rezervi nafte i gasa u SAD-u.

So she is the hero.

Tako da, ona je heroj.

And that's what that landfill looks like, ladies and gentlemen,

A ovako izgleda deponija, dame i gospodo,

i to je sve sama nafta i gas.

and it's solid oil and gas.

CA: So there's huge value potentially locked up in there

KA: Tu je ogromna, potencijalno zaključana vrednost,

that the world's ragpickers would, if they could, make a living from.

od koje bi svetski sakupljači otpada, kada bi mogli, živeli.

But why can't they?

Ali zašto ne mogu?

AF: Because we have ingrained in us

EF: Jer smo sebi usadili

a price of plastic from fossil fuels,

cenu plastike od fosilnih goriva,

which sits just under what it takes

koja je tik ispod cene koja je dovoljna

to economically and profitably recycle plastic from plastic.

da se ekonomski i profitabilno reciklira plastika od plastike.

See, all plastic is is building blocks from oil and gas.

Vidite, sva plastika je sagrađena od jedinica nafte i gasa.

Plastic's 100 percent polymer, which is 100 percent oil and gas.

Plastika je 100 posto polimer, odnosno 100 posto nafta i gas.

And you know we've got enough plastic in the world

A znate da imamo dovoljno plastike na svetu

for all our needs.

za sve naše potrebe.

And when we recycle plastic,

Kada recikliramo plastiku,

if we can't recycle it cheaper than fossil fuel plastic,

ako ne možemo reciklirati jeftinije od plastike od fosilnih goriva,

then, of course, the world just sticks to fossil fuel plastic.

onda, naravno, svet nastavlja sa plastikom od fosilnih goriva.

CA: So that's the fundamental problem,

KA: To je osnovni problem,

the price of recycled plastic is usually more

cena reciklirane plastike je najčešće skuplja

than the price of just buying it made fresh from more oil.

od cene kada kupujemo svežu plastiku od nafte.

That's the fundamental problem.

To je osnovni problem.

AF: A slight tweak of the rules here, Chris.

EF: Sitna ispravka pravila, Kris.

I'm a commodity person.

Ja sam trgovac,

I understand that we used to have scrap metal and rubbish iron

razumem da smo imali otpad metala i gvožđa

and bits of copper lying all round the villages,

i komade bakra rasute po selima,

particularly in the developing world.

pogotovo u zemljama u razvoju.

And people worked out it's got a value.

Ljudi su spoznali da poseduje vrednost.

It's actually an article of value,

Da je vredan komad, a ne otpad.

not of waste.

Now the villages and the cities and the streets are clean,

Sada su sela, gradovi i ulice čisti,

you don't trip over scrap copper or scrap iron now,

sada ne zapinjemo za otpad bakra ili gvožđa,

because it's an article of value, it gets recycled.

jer imaju vrednost i recikliraju se.

CA: So what's your idea, then, to try to change that in plastics?

KA: Šta je onda tvoja ideja, kako da promenimo to kod plastike?

AF: OK, so Chris,

EF: Okej, pa, Kris,

for most part of that PhD, I've been doing research.

većinu vremena provedenog u radu na doktoratu, bavio sam se istraživanjem.

And the good thing about being a businessperson who's done OK at it

A dobra stvar kada ste biznismen koji solidno posluje

is that people want to see you.

je da ljudi žele da vas vide.

Other businesspeople,

Drugi biznismeni,

even if you're kind of a bit of a zoo animal species they'd like to check out,

čak i kada su pomalo kao divlja zver u zoo-vrtu koju bi rado videli,

reći će, da, okej, svi hoćemo da upoznamo Tvigija Foresta.

they'll say, yeah, OK, we'll all meet Twiggy Forrest.

And so once you're in there,

Kada ste već tu,

you can interrogate them.

možete ih ispitati.

And I've been to most of the oil and gas and fast-moving consumer good companies

Bio sam kod većine naftnih kompanija i proizvođača robe široke potrošnje

in the world,

u svetu,

and there is a real will to change.

i postoji istinska volja za promenom.

I mean, there's a couple of dinosaurs

Hoću reći, ima nekolicina dinosaurusa

who are going to hope for the best and do nothing,

koji će se nadati najboljem a ne činiti ništa,

but there's a real will to change.

ali postoji istinska volja za promenom.

So what I've been discussing is,

Diskutovao sam o tome da sedam i po milijardi ljudi na svetu

the seven and a half billion people in the world

don't actually deserve to have their environment smashed by plastic,

ne zaslužuje da im plastika uništi životnu sredinu,

their oceans rendered depauperate or barren of sea life because of plastic.

da okeani osiromaše ili se uništi morski život zbog plastike.

So you come down that chain,

Kad krenete tim lancem,

and there's tens of thousands of brands which we all buy heaps of products from,

a postoji na desetine hiljada brendova od kojih svi kupujemo gomile proizvoda,

but then there's only a hundred major resin producers,

ali postoji svega stotinak krupnih proizvođača smole,

big petrochemical plants,

velikih petrohemijskih fabrika,

that spew out all the plastic which is single use.

koje proizvode svu plastiku za jednokratnu upotrebu.

CA: So one hundred companies

KA: Dakle, sto kompanija

are right at the base of this food chain, as it were.

su u osnovi ovog lanca ishrane, takoreći.

AF: Yeah.

EF: Da.

CA: And so what do you need those one hundred companies to do?

KA: I šta želiš da tih sto kompanija učini?

EF: Okej, treba samo da podignu vrednost

AF: OK, so we need them to simply raise the value

of the building blocks of plastic from oil and gas,

osnovne sirovine za proizvodnju plastike od nafte i gasa,

which I call "bad plastic,"

koju sam imenovao „loša plastika“,

raise the value of that,

da podignu tu vrednost,

so that when it spreads through the brands and onto us, the customers,

tako da se proširi na brendove i na nas, kupce.

we won't barely even notice an increase in our coffee cup

Jedva ćemo uočiti poskupljenje šolje kafe

or Coke or Pepsi, or anything.

ili koka-kole ili pepsija, ili bilo čega.

CA: Like, what, like a cent extra?

KA: Otprilike cent više?

AF: Less. Quarter of a cent, half a cent.

EF: Manje. Četvrt centa, pola centa.

It'll be absolutely minimal.

Apsolutno minimalno.

But what it does,

A to dalje čini

it makes every bit of plastic all over the world an article of value.

da svaki komadić plastike u svetu dobija vrednost.

Where you have the waste worst,

Tamo gde je najviše otpada,

say Southeast Asia, India,

recimo, u jugoistočnoj Aziji, u Indiji,

that's where the wealth is most.

tu je najveće bogatstvo.

CA: OK, so it feels like there's two parts to this.

KA: Okej, čini se da je ovo dvostrano.

One is, if they will charge more money

Sa jedne strane, ako naplate više,

but carve out that excess

a ostave taj ostatak i uplate gde?

and pay it -- into what? -- a fund operated by someone

Fond koji neko vodi

to tackle this problem of -- what?

da se bavi ovim problemom, je li tako?

What would that money be used for, that they charge the extra for?

Za šta će se koristiti novac koji dodatno naplate?

AF: So when I speak to really big businesses,

EF: Kad razgovaram sa zaista velikim biznisima,

I say, "Look, I need you to change, and I need you to change really fast,"

i kažem: „Vidite, treba da se promenite, i to vrlo brzo,“

their eyes are going to peel over in boredom,

kolutaju očima od dosade,

unless I say, "And it's good business."

sem ako kažem: „I dobro je za biznis.“

"OK, now you've got my attention, Andrew."

„Okej, sad te slušam, Endru.“

So I say, "Right, I need you to make a contribution

Pa kažem: „Ovako, treba da date prilog

to an environmental and industry transition fund.

fondu za zaštitu životne sredine i industrijsku tranziciju.

Over two or three years,

Tokom dve ili tri godine, cela globalna industrija plastike

the entire global plastics industry

can transition from getting its building blocks from fossil fuel

može da pređe sa sirovina od fosilnih goriva

to getting its building blocks from plastic.

ka sirovini od plastike.

The technology is out there.

Tehnologija postoji.

It's proven."

Dokazano je.“

I've taken two multibillion-dollar operations from nothing,

Stvorio sam dve multimilijarderske operacije od ničega,

recognizing that the technology can be scaled.

spoznajom da se tehnologija može prilagoditi.

I see at least a dozen technologies in plastic to handle all types of plastic.

Vidim bar desetak tehnologija u plastici koje se bave svim vrstama plastike.

So once those technologies have an economic margin,

Kada te tehnologije imaju ekonomsku maržu,

which this gives them,

a ovim je dobijaju,

that's where the global public will get all their plastic from,

otuda će opšta javnost dobijati plastiku,

from existing plastic.

od postojeće plastike.

CA: So every sale of virgin plastic contributes money to a fund

KA: Dakle, svakom prodajom izvorne plastike, donira se novac u fond

that is used to basically transition the industry

koji se u osnovi koristi za tranziciju industrije

and start to pay for things like cleanup and other pieces.

i za početak plaćanja za stvari poput čišćenja i drugih delova.

AF: Absolutely. Absolutely.

EF: Svakako. Svakako.

CA: And it has the incredible side benefit,

KA: Ima i neverovatnu dodatnu vrednost, koja je možda i glavna,

which is maybe even the main benefit,

of creating a market.

stvaranje tržišta.

It suddenly makes recyclable plastic

Iznenada reciklirana plastika postaje

a giant business that can unlock millions of people around the world

ogroman biznis koji može pokrenuti milione ljudi širom sveta

to find a new living collecting it.

da nađu posao u sakupljanju.

AF: Yeah, exactly.

EF: Da, upravo tako.

So all you do is, you've got fossil fuel plastics at this value

Dakle, potrebno je samo, ako su cene plastike od fosilnih goriva tu,

and recycled plastic at this value.

a cene reciklirane plastike ovde.

You change it.

Zameniš ih.

So recycled plastic is cheaper.

Pa je reciklirana plastika jeftinija.

What I love about this most, Chris, is that, you know,

Najviše mi se dopada ovde, Kris,

we waste into the environment 300, 350 million tons of plastic.

bacimo u prirodu 300, 350 miliona tona plastike.

On the oil and gas companies own accounts,

Po računici samih naftnih kompanija,

it's going to grow to 500 million tons.

porašće na 500 miliona tona.

This is an accelerating problem.

Ovaj problem se povećava.

But every ton of that is polymer.

Ali svaka tona je polimer.

Polymer is 1,000 dollars, 1,500 dollars a ton.

Polimer košta 1000, 1500 dolara po toni.

That's half a trillion dollars which could go into business

To je pola biliona dolara koji mogu pokrenuti biznis

and could create jobs and opportunities and wealth right across the world,

i stvoriti poslove, prilike i bogatstvo širom sveta,

particularly in the most impoverished.

naročito među najsiromašnijima.

Yet we throw it away.

A ipak, mi ih bacamo.

CA: So this would allow the big companies to invest in recycling plants

KA: Ovim bi se velikim kompanijama omogućilo da ulažu u fabrike za reciklažu

literally all over the world --

bukvalno širom sveta -

AF: All over the world.

EF: Širom sveta.

Because the technology is low-capital cost,

Jer tehnologija ima nisku cenu kapitala,

you can put it in at rubbish dumps, at the bottom of big hotels,

možete je staviti na smetlištu, u podrumu velikog hotela,

garbage depots, everywhere,

deponiji smeća, svugde, pretvoriti otpad u smolu.

turn that waste into resin.

CA: Now, you're a philanthropist,

KA: Sada, ti si filantrop,

and you're ready to commit some of your own wealth to this.

i spreman si da uložiš deo svog novca u ovo.

Koja je uloga filantropije u ovom projektu?

What is the role of philanthropy in this project?

EF: Smatram da treba da ubacimo 40 do 50 miliona dolara

AF: I think what we have to do is kick in the 40 to 50 million US dollars

to get it going,

za početak,

and then we have to create absolute transparency

a onda treba da budemo potpuno transparentni

so everyone can see exactly what's going on.

kako bi svi mogli da vide šta se dešava.

From the resin producers to the brands to the consumers,

Od proizvođača smole do brenda i potrošača,

everyone gets to see who is playing the game,

svi treba da vide ko učestvuje u igri,

who is protecting the Earth, and who doesn't care.

ko štiti Zemlju, a kome nije stalo.

And that'll cost about a million dollars a week,

To bi koštalo oko milion dolara sedmično,

and we're going to underwrite that for five years.

i to treba da garantujemo na pet godina.

Total contribution is circa 300 million US dollars.

Ukupno doprinosi oko 300 miliona dolara.

CA: Wow.

KA: Au.

Now --

Sada -

(Applause)

(Aplauz)

You've talked to other companies, like to the Coca-Colas of this world,

Razgovarao si sa drugim kompanijama u svetu poput Koka-kole,

who are willing to do this, they're willing to pay a higher price,

koje su voljne ovo da urade, voljne su plate veću cenu,

they would like to pay a higher price,

voleli bi da plate veću cenu,

so long as it's fair.

samo da je fer.

AF: Yeah, it's fair.

EF: Da, fer je.

So, Coca-Cola wouldn't like Pepsi to play ball

Dakle, Koka-kola ne bi volela da Pepsi učestvuje,

unless the whole world knew that Pepsi wasn't playing ball.

sem kada bi ceo svet znao da Pepsi ne učestvuje.

Then they don't care.

Onda ih ne bi bilo briga.

So it's that transparency of the market

Takva je transparentnost tržišta

where, if people try and cheat the system,

da, ako ljudi pokušaju da prevare sistem,

the market can see it, the consumers can see it.

tržište to može videti, potrošači mogu videti.

The consumers want a role to play in this.

Potrošači žele da učestvuju.

Seven and a half billion of us.

Nas sedam i po milijardi.

We don't want our world smashed by a hundred companies.

Ne želimo da nam svet uništi stotinu kompanija.

CA: Well, so tell us, you've said what the companies can do

KA: Pa, reci nam, kazao si šta kompanije mogu da urade

i šta si ti voljan da uradiš.

and what you're willing to do.

What can people listening do?

Šta slušaoci mogu da urade?

AF: OK, so I would like all of us,

EF: Okej, želeo bih da svi,

all around the world,

širom sveta,

to go a website called noplasticwaste.org.

posete sajt noplasticwaste.org.

You contact your hundred resin producers

Kontaktirate sa nekim od stotinu proizvođačima smole u vašoj oblasti.

which are in your region.

You will have at least one

Biće bar jedan

within an email or Twitter or a telephone contact from you,

od koga vas deli jedan mejl, tvit ili telefonski poziv,

and let them know that you would like them to make a contribution to a fund

i recite im da biste želeli da doniraju u fond

which industry can manage or the World Bank can manage.

kojim industrija može da upravlja ili Svetska banka.

It raises tens of billions of dollars per year

Sakupiće se desetine milijardi dolara godišnje

so you can transition the industry to getting all its plastic from plastic,

da biste mogli da pređete na industriju koja koristi svu plastiku od plastike,

not from fossil fuel.

ne od fosilnih goriva.

We don't need that. That's bad. This is good.

To nam ne treba. Loše je. Ovo je dobro.

And it can clean up the environment.

I možemo da očistimo životnu sredinu.

We've got enough capital there,

Imamo dovoljno kapitala tu,

we've got tens of billions of dollars, Chris, per annum

imamo desetine milijardi dolara godišnje, Kris,

to clean up the environment.

da očistimo životnu sredinu.

CA: You're in the recycling business.

KA: Ti se baviš reciklažom.

Isn't this a conflict of interest for you,

Zar ti ovo ne predstavlja konflikt interesa,

or rather, a huge business opportunity for you?

ili pak, veliku poslovnu priliku?

AF: Yeah, look, I'm in the iron ore business,

EF: Da, vidi, ja se bavim gvožđem,

and I compete against the scrap metal business,

i takmičim se sa otpadnim metalom,

and that's why you don't have any scrap lying around to trip over,

zato nemate nigde otpada na koji biste se sapleli,

and cut your toe on,

ili posekli prst,

because it gets collected.

jer se sakuplja.

CA: This isn't your excuse to go into the plastic recycling business.

KA: Ovo ti nije izgovor da pokreneš biznis reciklaže plastike.

AF: No, I am going to cheer for this boom.

EF: Ne, navijaću za razvoj ovoga.

This will be the internet of plastic waste.

Ovo će biti internet plastičnog otpada.

This will be a boom industry which will spread all over the world,

Ovo će biti industrija naglog procvata koja će se proširiti svetom,

and particularly where poverty is worst because that's where the rubbish is most,

a naročito gde je siromaštvo zastupljeno jer tu ima najviše otpada,

and that's the resource.

a to je sirovina.

So I'm going to cheer for it and stand back.

Tako da ću da navijam i stojim po strani.

CA: Twiggy, we're in an era

KA: Tvigi, u eri smo

where so many people around the world are craving a new, regenerative economy,

kada mnogo ljudi širom sveta čekaju na novu, regenerativnu ekonomiju,

these big supply chains, these big industries,

da se ovi veliki proizvodni lanci, ove velike industrije,

to fundamentally transform.

promene iz korena.

It strikes me as a giant idea,

Ovo mi se čini kao džinovska ideja,

and you're going to need a lot of people cheering you on your way

i trebaće ti puno ljudi da usput navijaju za tebe

da bi ovo uspelo.

to make it happen.

Thank you for sharing this with us.

Hvala što si ovo podelio sa nama.

EF: Hvala puno. Hvala, Kris.

AF: Thank you very much. Thank you, Chris.

(Aplauz)

(Applause)