Inside America's dead shopping malls | Dan Bell

Prevodilac: Ivana Krivokuća Lektor: Tijana Mihajlović

In the last couple of years,

Poslednjih par godina

I have produced what I call "The Dead Mall Series,"

napravio sam ono što nazivam „Serijom o propalim tržnim centrima“,

32 short films and counting about dead malls.

32 kratka filma i neke koji će uslediti o propalim tržnim centrima.

Now, for those of you who are not familiar with what a dead mall is,

Za one među vama koji nisu upoznati sa time šta je propali tržni centar,

it's basically a shopping mall

to je u suštini tržni centar

that has fallen into hard times.

koji je zapao u tešku situaciju.

So it either has few shops and fewer shoppers,

Ima ili nekoliko radnji i još manje kupaca

or it's abandoned and crumbling into ruin.

ili je napušten i prerasta u ruševinu.

No sale at Penny's.

Nema rasprodaje kod „Peni“.

(Laughter)

(Smeh)

I started producing this series

Počeo sam da pravim ovaj serijal

in early 2015

početkom 2015. godine,

after going through kind of a dark period in my life

nakon što sam prolazio kroz mračan životni period

where I just didn't want to create films anymore.

u kome jednostavno više nisam želeo da stvaram filmove.

I put my camera away

Sklonio sam kameru

and I just stopped.

i jednostavno sam prestao.

So in 2015, I decided to make a short film about the Owings Mills Mall.

Tako sam 2015. godine rešio da napravim kratak film o tržnom centru „Ovings Mils“.

Owings Mills Mall opened in 1986.

Tržni centar „Ovings Mils“ otvoren je 1986. godine.

I should know because I was there on opening day.

To znam jer sam bio tamo na dan otvaranja.

I was there with my family,

Bio sam tamo sa svojom porodicom,

along with every other family in Baltimore,

zajedno sa svim ostalim porodicama u Baltimoru,

and you had to drive around

i morali smo da se vozimo okolo 45 minuta

for 45 minutes

just to find a parking spot.

samo da bismo pronašli mesto za parkiranje.

So if you can imagine,

Pa, ako možete to da zamislite,

that's not happening at the malls today.

to se danas ne dešava u tržnim centrima.

My first mall job that I had as a teenager

Prvi posao koji sam dobio u tržnom centru kao tinejdžer

was at a sporting goods store called Herman's World of Sports.

bio je u radnji sportske opreme zvane „Hermanov svet sporta“.

Maybe you remember.

Možda se sećate.

(Singing) Herman's World of Sports.

(Peva) Hermanov svet sporta.

You guys remember that?

Sećate se toga?

(Laughter)

(Smeh)

Yeah, so I worked in a lady's shoe store.

Radio sam u prodavnici cipela za žene.

I worked in a leather goods store,

Radio sam u prodavnici kožne galanterije

and I also worked in a video store,

i takođe sam radio u videoteci,

and not being one who was very fond of the retail arts --

a kako nisam bio naročito naklonjen trgovačkim veštinama -

(Laughter)

(Smeh)

I got fired from every single job.

Otpustili su me sa svakog posla.

(Laughter)

(Smeh)

In between these low-paying retail jobs,

Između ovih loše plaćenih poslova u maloprodaji,

I did what any normal teenager did

radio sam isto što je radio svaki normalan tinejdžer

in the 1990s.

'90-ih godina.

I shoplifted.

Krao sam po prodavnicama.

I'm just kidding.

Samo se šalim.

Družio sam se sa prijateljima u tržnom centru.

I hung out with my friends at the mall.

(Laughter)

(Smeh)

Everyone's like, "Oh my God, what kind of talk is this?"

Svi sad misle: „O, bože, kakav je ovo govor?“

(Laughter)

(Smeh)

Hanging out at the mall could be fun, but it could be really lame, too,

Druženje u tržnom centru može biti zabavno, ali i jadno,

kao deljenje cigarete sa nezaposlenom klošarkom od 40 godina

like sharing a cigarette with a 40-year-old unemployed mall rat

who has put on black lipstick for the night

koja je stavila crni karmin te večeri

while you're on your break from your crappy minimum wage job.

dok ste vi na pauzi na svom jadnom poslu sa minimalcem.

As I stand here today,

Dok danas stojim ovde,

Owings Mills has been gutted

„Ovings Mils“ je opustošen

and it's ready for the wrecking ball.

i spreman je za rušenje.

The last time I was there, it was in the evening,

Poslednji put kada sam bio tamo

bilo je veče i bilo je otprilike tri dana

and it was about three days before they closed the mall for good.

pre nego što su trajno zatvorili tržni centar.

And you kind of felt --

Nekako se osećalo -

they never announced the mall was closing,

nisu najavili da se tržni centar zatvara,

but you had this sort of feeling, this ominous feeling,

ali tu je bilo nekakvo osećanje, to zloslutno osećanje

that something big was going to happen,

da će se dogoditi nešto veliko,

like it was the end of the road.

kao da je tu kraj puta.

It was a very creepy walk through the mall.

Bila je to veoma jeziva šetnja kroz tržni centar.

Let me show you.

Da vam pokažem.

(Music)

(Muzika)

So when I started producing "The Dead Mall Series,"

Kada sam počeo da pravim „Seriju o propalim tržnim centrima“,

I put the videos up onto YouTube,

postavio sam snimke na Jutjub

and while I thought they were interesting,

i, iako sam smatrao da su zanimljivi,

frankly I didn't think others would share the enthusiasm

iskreno nisam mislio da će drugi deliti entuzijazam

for such a drab and depressing topic.

u vezi sa tako jednoličnom i depresivnom temom.

Ali očigledno je da nisam bio u pravu,

But apparently I was wrong,

because a lot of people started to comment.

jer je mnogo ljudi počelo da komentariše.

And at first the comments were like --

U početku su komentari bili ovakvi:

basically like, "Oh my God, that's the mall from my childhood.

„O, bože, to je tržni centar iz mog detinjstva.

What happened?"

Šta se dogodilo?“

And then I would get comments from people who were like,

A zatim bih dobio komentare od ljudi koji bi rekli:

"There's a dead mall in my town. You should come and film it."

„U mom gradu se nalazi propali tržni centar.

Trebalo bi da dođeš i da ga snimiš.“

So I started to travel around the mid-Atlantic region

Tako sam počeo da putujem srednjoatlantskom regijom,

filming these dead malls.

snimajući te propale tržne centre.

Some were open.

Neki od njih su bili otvoreni.

Some were abandoned.

Neki su bili napušteni.

It was kind of always hard to get into the ones that were abandoned,

Uvek je bilo teško ući u one koji su bili napušteni,

but I somehow always found a way in.

ali sam nekako uvek pronalazio način.

(Laughter)

(Smeh)

The malls that are still open,

Tržni centri koji su još uvek otvoreni

they always do this weird thing -- like the dead malls.

uvek rade jednu čudnu stvar - kao propali tržni centri.

Imaju tri preostale radnje,

They'll have three stores left,

but they try to spruce it up

ali pokušavaju da doteraju

to make it appear like things are on the up-and-up.

tako da izgleda da su stvari kako treba.

For example,

Na primer,

you'll have an empty store

imate praznu radnju

and they bring the gate down.

i oni spuste vrata.

So at Owings Mills, for example, they put this tarp over the gate.

Tako su u „Ovings Milsu“, na primer, stavili ceradu preko vrata.

Right?

And it's got a stock photo

Na njoj je fotografija

of a woman who is so happy

žene koja je veoma srećna

and she's holding a blouse,

i drži bluzu,

and she's like --

ovako -

(Laughter)

(Smeh)

And then there's a guy standing next to her, with, like,

Zatim, tu je tip koji stoji pored nje

an espresso cup, and he's like --

sa šoljicom espresa, ovako -

(Laughter)

(Smeh)

And it says, "What brings you today?"

Piše: „Zašto ste došli danas?“

(Laughter)

(Smeh)

I wanted to be scared and depressed.

Hteo sam da se uplašim i deprimiram.

Thank you.

Hvala vam.

So the comments just kept pouring in

Tako su komentari na snimke nastavili da pristižu

on the videos,

u vezi sa snimcima

from all over the country, and then all over the world.

iz svih delova zemlje, a zatim i sa svih strana sveta.

And I started to think, this could really be something,

Počeo sam da pomišljam da od toga stvarno može biti nešto,

but I had to get creative, because I'm like,

ali sam morao da budem kreativan, jer sam pomislio:

how long are people going to sit and watch me waddling through an empty mall?

„Koliko dugo će ljudi da sede i da me gledaju kako se gegam

po praznom tržnom centru?“

(Laughter)

(Smeh)

So the original episodes I filmed with an iPhone.

Prvobitnu epizodu sam snimio pomoću Ajfona.

So I'd walk through the mall with an iPhone, and, you know.

Šetao sam kroz tržni centar sa Ajfonom i, znate.

Like that.

Tako.

(Laughter)

(Smeh)

And security -- because malls, they don't like photography --

A obezbeđenje - pošto u tržnim centrima ne vole fotografisanje -

so the security would come up and be like, "Put that away," and I'm like, "OK."

prišli bi i rekli: „Skloni to“, a ja bih odgovorio: „U redu.“

Tako da sam morao da postanem kreativan i lukav,

So I had to get creative and sneaky,

so I started using a hidden camera and different techniques

pa sam počeo da koristim skrivenu kameru i različite tehnike

to get the footage that I needed,

da bih dobio snimak koji mi je trebao,

and basically what I wanted to do

a u suštini sam hteo

was make the video

da napravim snimak

like it was a first-person experience,

kao da je iskustvo iz prve ruke,

like you are sitting --

kao da sedite -

put your headphones on watching the screen --

stavite svoje slušalice dok gledate ekran -

it's like, you're there in the video,

i kao da ste tamo u snimku,

like a video game, basically.

kao video igrica, u suštini.

I also started to use music,

Takođe sam počeo da koristim muziku,

collaborating with artists who create music called vaporwave.

u saradnji sa umetnicima koji su stvarali muziku zvanu vejporvejv.

And vaporwave is a music genre

Vejporvejv je muzički žanr

koji se pojavio početkom 2010-ih godina među internet zajednicama.

that emerged in the early 2010s among internet communities.

Here's an example.

Evo primera.

(Music)

(Muzika)

That's by an artist named Disconscious

To je delo umetnika po imenu Disconscious,

from an album he did called "Hologram Plaza."

sa njegovog albuma pod nazivom „Hologram Plaza“.

So if you look that up, you can hear more of those tunes.

Ako to potražite, možete čuti više tih melodija.

Vaporwave is more than an art form. It's like a movement.

Vejporvejv je više od umetničkog izraza. On je poput nekog pokreta.

It's nihilistic, it's angsty,

Nihilistički je i ljutit,

but it's somehow comforting.

ali je nekako utešan.

The whole aesthetic is a way of dealing with things you can't do anything about,

Cela estetika je način suočavanja sa stvarima

u vezi sa kojima ne možete ništa da učinite,

like no jobs, or sitting in your parents' basement eating ramen noodles.

kao što je nedostatak poslova

ili sedenje u podrumu svojih roditelja dok jedete nudle.

Vaporwave came out of this generation's desire to express their hopelessness,

Vejporvejv je proizašao iz želje ove generacije da izrazi svoje beznađe,

the same way that the pre-internet generation did

isto kao što su generacije pre nego što je postojao internet

sitting around in the food court.

sedele u odeljku sa restoranima.

One of my favorite malls

Jedan od mojih omiljenih tržnih centara

I've been to

u kojima sam bio

is in Corpus Christi, and it's called the Sunrise Mall.

je u Korpus Kristiju i zove se tržni centar „Sanrajz“.

When I was a kid,

Kada sam bio dete,

my favorite thing to do was watch movies,

omiljena razonoda mi je bila gledanje filmova

and I used to watch movies over and over and over again.

i stalno sam gledao filmove iznova.

And one of my favorite films was "The Legend of Billie Jean."

Jedan od mojih omiljenih filmova bio je „Legenda o Bili Džin“.

Now, for those of you who have seen "The Legend of Billie Jean,"

Za one od vas koji su gledali „Legendu o Bili Džin“,

you'll know that it's a great film.

znate da je to odličan film.

I love it.

Ja ga obožavam.

And Helen Slater and Christian Slater --

A Helen Slejter i Kristijan Slejter -

and if you didn't know, they are not related.

ako niste znali, nisu u srodstvu.

Many people thought that they were brother and sister. They're not.

Mnogi su mislili da su brat i sestra. Nisu.

U svakom slučaju, tržni centar „Sanrajz“

But anyway, Sunrise Mall was used in the film as a filming location.

je u filmu korišćen kao lokacija za snimanje.

The mall is exactly the same as it was in 1984.

Tržni centar je potpuno isti kakav je bio i 1984. godine.

We're talking 32 years later. Let me show you.

Govorimo o 32 godine kasnije. Dozvolite da vam pokažem.

(Video) Dan Bell: And here's Billie Jean running across the fountain,

(Video) Den Bel: Ovde Bili Džin trči preko fontane

being chased by Hubie Pyatt's friends.

dok je jure prijatelji Hjubija Pajata.

And she jumps over here.

Ona preskače ovde.

And you can see the shot right here is what it looks like today.

Možete videti ovde na snimku kako to izgleda danas.

It's pretty incredible.

Prilično je neverovatno.

I mean, honestly, it's exactly the same.

Mislim, iskreno, potpuno je isto.

And there they are falling in the fountain,

Evo ih kako upadaju u fontanu,

a ona trči uz stepenice.

and she runs up the stairs.

This is a nice shot of the whole thing here.

Ovo je fini snimak celokupnog prostora.

Dan Bell: I love that so much.

Den Bel: Toliko mi se to dopada.

(Laughter)

(Smeh)

I always think in my head, if I owned a dead mall --

Uvek sam mislio u sebi, kad bih bio vlasnik propalog tržnog centra -

why don't they embrace their vintage look?

zašto se ne priklone retro izgledu?

Put in a bar,

Postavite kafić,

like, put vegan food in the food court

ubacite vegansku hranu u restorane

and invite millennials and hipsters

i pozovite milenijalce i hipstere

to come and drink and eat,

da dođu da piju i jedu,

and I guarantee you within three weeks

i garantujem da će u roku od tri nedelje

H&M and Levi's will be banging on the door trying to get space.

H&M i Levi's zakucati na vrata pokušavajući da dobiju prostor.

I don't know why they don't do this,

Ne znam zašto to ne rade,

but apparently,

ali očigledno,

it's only in my mind, it goes all day.

to je samo u mojoj glavi, tako radi po ceo dan.

(Laughter)

(Smeh)

Anyway, in closing --

U svakom slučaju, za kraj -

(Laughter)

(Smeh)

When they first asked me to do this talk,

Kada su me pitali da održim ovaj govor,

I said,

rekao sam:

"Do you have the right person?"

„Da li ste se obratili pravoj osobi?“

(Laughter)

(Smeh)

These talks are supposed to be kind of inspiring and --

Ovi govori treba da budu inspirativni i -

(Laughter)

(Smeh)

I remembered something, though.

Setio sam se nečega, doduše.

I put my camera down three or four years ago,

Ostavio sam kameru pre tri ili četiri godine,

and it took going to these malls

i bilo je potrebno da odem u ove tržne centre

for me to be inspired again.

da ponovo dobijem inspiraciju.

And to see my audience

A kada vidim svoju publiku

and people from all over the world writing me and saying,

i ljude sa svih strana sveta koji mi pišu i kažu:

„Bože, obožavam tvoje snimke“,

"God, I love your videos,"

is incredible.

to je neverovatno.

I don't know how to even explain it,

Ne znam ni kako da to objasnim,

as an artist,

kao umetnik,

how fulfilling that is.

koliko to ispunjava.

If you would have told me a year ago

Da ste mi rekli pre godinu dana

that I would be standing on this stage

da ću stajati na ovoj pozornici

talking to all of you wonderful people,

i govoriti pred svima vama, divnim ljudima,

I would have never believed it.

nikada ne bih poverovao.

I am humbled

Ponizan sam

and so appreciative.

i veoma zahvalan.

Thank you very much.

Hvala.

(Applause)

(Aplauz)