Inside America's dead shopping malls | Dan Bell

Prevoditelj: Zdeslav Markoč Recezent: Ivan Stamenković

In the last couple of years,

Zadnjih par godina,

I have produced what I call "The Dead Mall Series,"

radio sam na serijalu "Beživotni centri",

32 short films and counting about dead malls.

od zasad 32 kratka filma o beživotnim centrima.

Now, for those of you who are not familiar with what a dead mall is,

A sada, za one koji nisu sigurni što je zapravo beživotni centar,

it's basically a shopping mall

to je zapravo trgovački centar

that has fallen into hard times.

koji je zapao u teška vremena.

So it either has few shops and fewer shoppers,

Zbog toga ili ima sve manje i manje trgovina,

or it's abandoned and crumbling into ruin.

ili je napušten i pretvara se u ruševinu.

No sale at Penny's.

Nema rasprodaje u Penny's

(Laughter)

(Smijeh)

I started producing this series

Ovaj sam serijal počeo raditi

in early 2015

ranih mjeseci 2015.

after going through kind of a dark period in my life

nakon što sam prošao mračno razdoblje svog života

where I just didn't want to create films anymore.

u kojem jednostavno više nisam želio raditi filmove.

I put my camera away

Ostavio sam se kamere

and I just stopped.

i jednostavno prestao.

So in 2015, I decided to make a short film about the Owings Mills Mall.

I tako sam 2015. odlučio napraviti kratki film o Owings Mills Mall-u.

Owings Mills Mall opened in 1986.

Owings Mills Mall otvoren je 1986.

I should know because I was there on opening day.

To znam jer sam bio tamo na dan otvorenja.

I was there with my family,

Bio sam s obitelji,

along with every other family in Baltimore,

kao i svaka druga obitelj u Baltimoreu,

and you had to drive around

i morali smo voziti oko parkinga

for 45 minutes

45 minuta

just to find a parking spot.

samo da bismo pronašli mjesto.

So if you can imagine,

Stoga, ako možete zamisliti,

that's not happening at the malls today.

to se danas više ne događa.

My first mall job that I had as a teenager

Prvi posao u centru koji sam imao kao tinejdžer

was at a sporting goods store called Herman's World of Sports.

bio je u trgovini sportske opreme zvanoj Herman's World of Sports.

Maybe you remember.

Možda se sjećate:

(Singing) Herman's World of Sports.

(Pjevajući) Herman's World of Sports.

You guys remember that?

Sjećate li se?

(Laughter)

(Smijeh)

Yeah, so I worked in a lady's shoe store.

I da, radio sam i u trgovini ženske obuće,

I worked in a leather goods store,

u trgovini kožnih proizvoda,

and I also worked in a video store,

i u videoteci, također,

and not being one who was very fond of the retail arts --

i sve to ne bijavši na ti s prodavačkim umijećima.

(Laughter)

(Smijeh)

I got fired from every single job.

Bio sam otpušten sa svakog od tih poslova.

(Laughter)

(Smijeh)

In between these low-paying retail jobs,

U slobodno vrijeme, između tih nisko plaćenih poslova,

I did what any normal teenager did

radio sam sve što i normalan tinejdžer

in the 1990s.

u devedesetima.

I shoplifted.

Krao sam.

I'm just kidding.

Šalim se.

I hung out with my friends at the mall.

Družio sam se s prijateljima u centru.

(Laughter)

(Smijeh)

Everyone's like, "Oh my God, what kind of talk is this?"

Svi misle: "O bože, kakav je ovo govor?"

(Laughter)

(Smijeh)

Hanging out at the mall could be fun, but it could be really lame, too,

Druženje u centru znalo je biti zabavno, ali je znalo biti i jadno,

like sharing a cigarette with a 40-year-old unemployed mall rat

kao na primjer dijeljenje cigarete s četrdesetogodišnjim uličarom

who has put on black lipstick for the night

koji je večeras stavio crni ruž

while you're on your break from your crappy minimum wage job.

dok ste na pauzi svog jadnog, minimalno plaćenog posla.

As I stand here today,

Dok stojim ovdje danas,

Owings Mills has been gutted

Owings Millsu uništavaju interijer

and it's ready for the wrecking ball.

i spreman je za rušenje.

The last time I was there, it was in the evening,

Zadnji put sam bio tamo, za vrijeme večeri,

and it was about three days before they closed the mall for good.

tri dana prije nego što su ga zatvorili zauvijek.

And you kind of felt --

I nekako se osjećalo --

they never announced the mall was closing,

nisu nikada objavili da se zatvara,

but you had this sort of feeling, this ominous feeling,

ali je postojao predosjećaj, koban preosjećaj,

that something big was going to happen,

da će se nešto veliko dogoditi.

like it was the end of the road.

Kao da je bio kraj puta.

It was a very creepy walk through the mall.

Bila je to jeziva šetnja kroz centar.

Let me show you.

Dopustite da vam pokažem.

(Music)

(Glazba)

So when I started producing "The Dead Mall Series,"

Kada sam počeo raditi na ovome serijalu,

I put the videos up onto YouTube,

Stavljao sam snimke na YouTube,

and while I thought they were interesting,

i smatrao sam da su zanimljivi,

frankly I didn't think others would share the enthusiasm

ali, iskreno, nisam mislio da će i ostalima biti zanimljiva

for such a drab and depressing topic.

tako mračna i depresivna tema.

But apparently I was wrong,

Ali, očito sam bio u krivu,

because a lot of people started to comment.

jer je velik broj ljudi komentirao.

And at first the comments were like --

Prvi komentari su bili u stilu --

basically like, "Oh my God, that's the mall from my childhood.

uglavnom kao "O moj Bože, to je centar iz mog djetinjstva.

What happened?"

Što se dogodilo?"

And then I would get comments from people who were like,

Zatim bih dobio komentare ljudi koji su bili kao,

"There's a dead mall in my town. You should come and film it."

"U mom gradu je beživotni centar. Trebao bi doći snimiti."

So I started to travel around the mid-Atlantic region

Tako sam počeo putovati po Srednjoatlantskoj regiji

filming these dead malls.

snimajući te beživotne centre.

Some were open.

Neki su bili otvoreni.

Some were abandoned.

Neki pak napušteni.

It was kind of always hard to get into the ones that were abandoned,

Nekako je uvijek bilo teško ući u one koji su bili napušteni,

but I somehow always found a way in.

ali sam uvijek našao način.

(Laughter)

(Smijeh)

The malls that are still open,

Centri koji su još otvoreni

they always do this weird thing -- like the dead malls.

uvijek rade te čudne stvari -- kao beživotni centri.

They'll have three stores left,

Imat će tri trgovine otvorene,

but they try to spruce it up

ali će probati to dotjerati

to make it appear like things are on the up-and-up.

tako da se čini kao da je situacija odlična.

For example,

Na primjer,

you'll have an empty store

ako imaju praznu trgovinu,

and they bring the gate down.

spustit će pregradu.

So at Owings Mills, for example, they put this tarp over the gate.

Tako u Owings Millsu, na primjer, stave ceradu preko ulaza.

Right?

Je li tako?

And it's got a stock photo

A ta cerada ima otrcanu fotografiju

of a woman who is so happy

žene koja je sretna

and she's holding a blouse,

i drži bluzu,

and she's like --

a sva je kao --

(Laughter)

(Smijeh)

And then there's a guy standing next to her, with, like,

Te je tu onda i muškarac koji stoji pored nje

an espresso cup, and he's like --

sa šalicom kave, i on je kao --

(Laughter)

(Smijeh)

And it says, "What brings you today?"

A natpis kaže, "Što vas dovodi danas?"

(Laughter)

(Smijeh)

I wanted to be scared and depressed.

Htio sam biti prestravljen i deprimiran.

Thank you.

Hvala vam.

So the comments just kept pouring in

I tako se komentari nizaju

on the videos,

na snimke,

from all over the country, and then all over the world.

iz cijele zemlje i iz cijeloga svijeta.

And I started to think, this could really be something,

I počnem razmišljati, ovo bi stvarno moglo biti nešto,

but I had to get creative, because I'm like,

ali moram postati kreativan, jer razmišljam kao,

how long are people going to sit and watch me waddling through an empty mall?

koliko će dugo ljudi sjediti i gledati mene kako se gegam kroz prazan centar?

(Laughter)

(Smijeh)

So the original episodes I filmed with an iPhone.

Originalne sam epizode snimao Iphoneom.

So I'd walk through the mall with an iPhone, and, you know.

I tako bih šetao centrom s Iphoneom u ruci i tako, znate.

Like that.

Samo tako.

(Laughter)

(Smijeh)

And security -- because malls, they don't like photography --

A osiguranje -- jer centri ne vole fotografiranje --

so the security would come up and be like, "Put that away," and I'm like, "OK."

bi došlo meni i bili kao, "Spremi to", a ja bih na to, "OK"

So I had to get creative and sneaky,

Zato sam morao postati kreativan i lukav,

so I started using a hidden camera and different techniques

pa sam počeo koristiti skrivenu kameru i druge tehnike

to get the footage that I needed,

kako bih snimio ono što trebam,

and basically what I wanted to do

te je zapravo ono što sam htio

was make the video

bilo napraviti snimku

like it was a first-person experience,

koja je iz ljudske perspektive,

like you are sitting --

pa da sjedite --

put your headphones on watching the screen --

stavite slušalice gledajući na ekran --

it's like, you're there in the video,

i da bude kao da ste u samoj snimci,

like a video game, basically.

kao u video igrici, zapravo.

I also started to use music,

Također sam počeo koristiti i glazbu,

collaborating with artists who create music called vaporwave.

surađivajući s glazbenicima koji stvaraju glazbu zvanu "vaporwave".

And vaporwave is a music genre

"Vaporwave" je glazbeni žanr

that emerged in the early 2010s among internet communities.

koji je vidio svjetlo dana ranih 2010-ih među internet zajednicama.

Here's an example.

Evo primjera.

(Music)

(Glazba)

That's by an artist named Disconscious

To je napravio glazbenik zvan Disconcious,

from an album he did called "Hologram Plaza."

a nalazi se na albumu zvanom "Hologram Plaza".

So if you look that up, you can hear more of those tunes.

Stoga, ako potražite to, možete pronaći još ovakvih melodija.

Vaporwave is more than an art form. It's like a movement.

"Vaporwave" je više od umjetničkog žanra. To je pokret.

It's nihilistic, it's angsty,

Nihilističko je, tjeskobno,

but it's somehow comforting.

ali je nekako utješno.

The whole aesthetic is a way of dealing with things you can't do anything about,

Cijela estetika je način nošenja sa stvarima u vezi kojih ništa ne možemo,

like no jobs, or sitting in your parents' basement eating ramen noodles.

kao nedostatak poslova ili sjedenje u podrumu roditelja jedući Ramen rezance.

Vaporwave came out of this generation's desire to express their hopelessness,

Vaporwave je proizišao iz želje ove generacije da izrazi svoju beznandnost,

the same way that the pre-internet generation did

na isti način kako je generacija prije interneta

sitting around in the food court.

sjedeći u odjelu za hranu.

One of my favorite malls

Jedan od najdražih centara

I've been to

u kojima sam bio je

is in Corpus Christi, and it's called the Sunrise Mall.

u Corpus Christiju, a zove se Sunrise Mall.

When I was a kid,

Dok sam bio dijete,

my favorite thing to do was watch movies,

najviše sam volio gledati filmove,

and I used to watch movies over and over and over again.

te sam gledao filmove više puta ispočetka.

And one of my favorite films was "The Legend of Billie Jean."

I jedan od najdražih mi je bio "Legenda Billie Jeana".

Now, for those of you who have seen "The Legend of Billie Jean,"

Sada, za sve koji ste gledali "Legendu Billie Jeana",

you'll know that it's a great film.

znate da je odličan film.

I love it.

Obožavam ga.

And Helen Slater and Christian Slater --

A Helen Slater i Christian Slater --

and if you didn't know, they are not related.

i ako niste znali, nisu u rodu.

Many people thought that they were brother and sister. They're not.

Mnogi su mislili da su oni brat i sestra. Nisu.

But anyway, Sunrise Mall was used in the film as a filming location.

Ali svejedno, Sunrise Mall je korišten kao lokacija za snimanje filma.

The mall is exactly the same as it was in 1984.

Centar je identičan kao što je bio 1984.

We're talking 32 years later. Let me show you.

Govorimo o 32 godine kasnije. Dopustite da vam pokažem.

(Video) Dan Bell: And here's Billie Jean running across the fountain,

(Video) Dan Bell: I evo Billie Jeana kako trči kroz fontanu,

being chased by Hubie Pyatt's friends.

naganjan od Hubie Pyattovih prijatelja.

And she jumps over here.

I skoči tamo.

And you can see the shot right here is what it looks like today.

I vidite da je ovaj kadar ovdje isti kao danas.

It's pretty incredible.

Doista je nevjerojatno.

I mean, honestly, it's exactly the same.

Mislim, iskreno, potpuno je isti.

And there they are falling in the fountain,

I evo ih ovdje, padaju u fontanu,

and she runs up the stairs.

a ona trči uz stepenice.

This is a nice shot of the whole thing here.

Ovo je prekrasna snimka cijelog prostora ovdje.

Dan Bell: I love that so much.

Dan Bell: Toliko to volim.

(Laughter)

(Smijeh)

I always think in my head, if I owned a dead mall --

Uvijek razmišljam u glavi, da posjedujem beživotni centar --

why don't they embrace their vintage look?

zašto ne prihvate njihov stari izgled?

Put in a bar,

Naprave bar,

like, put vegan food in the food court

kao, stave vegansku hranu u odjel za hranu

and invite millennials and hipsters

te pozovu milenijalce i hipstere

to come and drink and eat,

da dođu piti i jesti,

and I guarantee you within three weeks

i garantiram vam da bi kroz tri tjedna

H&M and Levi's will be banging on the door trying to get space.

H&M i Levi's kucali na vrata tražeći prostor u centru.

I don't know why they don't do this,

Ne znam zašto to ne naprave,

but apparently,

ali očito je

it's only in my mind, it goes all day.

to samo u mojoj glavi, i tako cijeli dan.

(Laughter)

(Smijeh)

Anyway, in closing --

Uglavnom, da završim --

(Laughter)

(Smijeh)

When they first asked me to do this talk,

Kada su me pitali da održim ovaj govor,

I said,

rekao sam:

"Do you have the right person?"

"Imate li pravu osobu?"

(Laughter)

(Smijeh)

These talks are supposed to be kind of inspiring and --

Ovi bi govori trebali biti inspirativni i --

(Laughter)

(Smijeh)

I remembered something, though.

Sjećam se nečega, doduše.

I put my camera down three or four years ago,

Odložio sam kameru pred tri, četiri godine

and it took going to these malls

i trebao mi je odlazak u ove centre

for me to be inspired again.

da opet budem inspiriran.

And to see my audience

A vidjeti svoju publiku

and people from all over the world writing me and saying,

i ljude diljem svijeta kako mi pišu i govore,

"God, I love your videos,"

"O Bože, volim tvoje snimke",

is incredible.

je nevjerojatno.

I don't know how to even explain it,

Ne znam kako bih to objasnio,

as an artist,

kao umjetnik,

how fulfilling that is.

koliko je to ispunjavajuće.

If you would have told me a year ago

Da ste mi rekli prije godinu dana

that I would be standing on this stage

da ću biti na ovoj pozornici

talking to all of you wonderful people,

pričati svima vama, predivnim ljudima,

I would have never believed it.

ne bih vam povjerovao.

I am humbled

Ponizan sam

and so appreciative.

i toliko zahvalan.

Thank you very much.

Hvala vam lijepa.

(Applause)

(Pljesak)