Inside America's dead shopping malls | Dan Bell

628,205 views ใƒป 2017-04-10

TED


ูŠุฑุฌู‰ ุงู„ู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุฃุฏู†ุงู‡ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ.

ุงู„ู…ุชุฑุฌู…: Mujtaba Abdelwhab ุงู„ู…ุฏู‚ู‘ู‚: omar idmassaoud
ููŠ ุงู„ุนุงู…ูŠู† ุงู„ู…ุงุถูŠูŠู†ุŒ
ู„ู‚ุฏ ุฃู†ุชุฌุช ุณู„ุณู„ุฉ ุชุณู…ู‰ ุจู€โ€œุณู„ุณู„ุฉ ุงู„ู…ูˆู„ ุงู„ูุงู†ูŠโ€
ูˆู‡ู‰ ุนุจุงุฑุฉ ุนู† 32 ููŠู„ู… ู‚ุตูŠุฑ ุนู† ุงู„ู…ูˆู„ุงุช ุงู„ูุงู†ูŠุฉ.
ู„ู…ู† ู„ุง ูŠุนุฑู ู…ู†ูƒู… ู…ุง ู‡ูˆ ุงู„ู…ูˆู„ ุงู„ูุงู†ูŠ
00:12
In the last couple of years,
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00:13
I have produced what I call "The Dead Mall Series,"
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ู‡ูˆ ุนุจุงุฑุฉ ุนู† ู…ูˆู„ ุชุฌุงุฑูŠ
00:16
32 short films and counting about dead malls.
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ู…ุฑ ุจุธุฑูˆู ุตุนุจุฉ.
00:19
Now, for those of you who are not familiar with what a dead mall is,
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ุญุชู‰ ู‚ู„ ุนุฏุฏ ุงู„ู…ุชุงุฌุฑ ูˆู‚ู„ ุนุฏุฏ ุงู„ุฒุจุงุฆู†
00:23
it's basically a shopping mall
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ุฃูˆ ุฃู†ู‡ ุฃุตุจุญ ู…ู‡ุฌูˆุฑุง ูˆููŠ ุญุงู„ุฉ ุฎุฑุงุจ ุดุฏูŠุฏุฉ.
00:25
that has fallen into hard times.
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ู„ุง ูŠูƒุณุจ ู‚ุฑุดู‹ุง ูˆุงุญุฏู‹ุง ุญุชู‰.
00:29
So it either has few shops and fewer shoppers,
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(ุถุญูƒ)
00:31
or it's abandoned and crumbling into ruin.
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ู„ู‚ุฏ ุจุฏุฃุช ุฅู†ุชุงุฌ ุชู„ูƒ ุงู„ุณู„ุณู„ุฉ
ููŠ ุจุฏุงูŠุงุช ุนุงู… 2015
00:37
No sale at Penny's.
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ุจุนุฏ ุฃู† ู…ุฑุฑุช ุจูุชุฑุฉ ู…ุธู„ู…ุฉ ููŠ ุญูŠุงุชูŠ
00:38
(Laughter)
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ุญูŠุซ ุดุนุฑุช ุฃู†ู†ูŠ ู„ุง ุฃุฑูŠุฏ ุงู„ู‚ูŠุงู… ุจุฃูŠ ููŠู„ู… ุฌุฏูŠุฏ
00:40
I started producing this series
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00:42
in early 2015
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ู„ู‚ุฏ ูˆุถุนุช ูƒุงู…ูŠุฑุชูŠ ุจุนูŠุฏู‹ุง
00:45
after going through kind of a dark period in my life
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ูˆุชูˆู‚ูุช ุชู…ุงู…ู‹ุง.
00:47
where I just didn't want to create films anymore.
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ู„ุฐุง ููŠ ุนุงู… 2015 ู‚ุฑุฑุช ุฃู† ุฃุตูˆุฑ ููŠู„ู…ุง ู‚ุตูŠุฑุง ุนู† ู…ูˆู„ ุฃูˆูŠู†ุฌุฒ ู…ูŠู„ุฒ
00:51
I put my camera away
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00:53
and I just stopped.
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ู„ู‚ุฏ ุชู… ุงูุชุชุงุญ ู…ูˆู„ ุฃูˆูŠู†ุฌุฒ ู…ูŠู„ุฒ ููŠ ุนุงู… 1986.
00:56
So in 2015, I decided to make a short film about the Owings Mills Mall.
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ุฃู†ุง ุฃุนุฑู ุฐู„ูƒ ู„ุฃู†ู†ูŠ ูƒู†ุช ู‡ู†ุงูƒ ููŠ ูŠูˆู… ุงูุชุชุงุญู‡
ู„ู‚ุฏ ูƒู†ุช ู‡ู†ุงูƒ ู…ุน ุนุงุฆู„ุชูŠ.
01:03
Owings Mills Mall opened in 1986.
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ูˆูƒู„ ุนุงุฆู„ุงุช ุจุงู„ุชูŠู…ูˆุฑ ูƒุงู†ูˆุง ู…ุชูˆุงุฌุฏูŠู† ุฃูŠุถู‹ุง
01:06
I should know because I was there on opening day.
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ูƒุงู† ูŠุฌุจ ุฃู† ุชู‚ูˆุฏ ุจุณูŠุงุฑุชูƒ
ู„ู…ุฏุฉ 45 ุฏู‚ูŠู‚ุฉ
01:10
I was there with my family,
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ูู‚ุท ู„ุชุฌุฏ ู…ุณุงุญุฉ ุตุบูŠุฑุฉ ู„ุชุฑูƒู† ุณูŠุงุฑุชูƒ.
01:11
along with every other family in Baltimore,
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ู‡ู„ ุชุชุฎูŠู„ ุฐู„ูƒุŸ
ู‡ุฐุง ู„ุง ูŠุญุฏุซ ููŠ ุงู„ู…ูˆู„ุงุช ุญุงู„ูŠู‹ุง
01:15
and you had to drive around
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ุฃูˆู„ ูˆุธูŠูุฉ ููŠ ุงู„ู…ูˆู„ ุญุตู„ุช ุนู„ูŠู‡ุง ุญูŠู†ู…ุง ูƒู†ุช ู…ุฑุงู‡ู‚ู‹ุง
01:17
for 45 minutes
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01:19
just to find a parking spot.
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ูƒุงู†ุช ููŠ ู…ุญู„ ุฃุฏูˆุงุช ุฑูŠุงุถูŠุฉ ูŠุณู…ู‰ โ€œุนุงู„ู… ู‡ูŠุฑู…ุงู† ู„ู„ุฑูŠุงุถุฉโ€
01:21
So if you can imagine,
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01:22
that's not happening at the malls today.
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ุฃุนุชู‚ุฏ ุฃู†ูƒู… ุชุชุฐูƒุฑูˆู†ู‡
01:25
My first mall job that I had as a teenager
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(ูŠุบู†ูŠ) ุนุงู„ู… ู‡ูŠุฑู…ุงู† ู„ู„ุฑูŠุงุถุฉ
01:28
was at a sporting goods store called Herman's World of Sports.
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ู‡ู„ ุชุชุฐูƒุฑูˆู† ุฐู„ูƒุŸ
(ุถุญูƒ)
ุซู… ุนู…ู„ุช ููŠ ู…ุญู„ ุฃุญุฐูŠุฉ ู…ุณุงุฆูŠุฉ.
01:33
Maybe you remember.
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01:34
(Singing) Herman's World of Sports.
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ูˆุนู…ู„ุช ููŠ ู…ุญู„ ุณุชุฑุงุช ุฌู„ุฏูŠุฉ
01:36
You guys remember that?
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01:37
(Laughter)
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01:38
Yeah, so I worked in a lady's shoe store.
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ูˆุนู…ู„ุช ุฃูŠุถู‹ุง ููŠ ู…ุญู„ ฺคูŠุฏูŠูˆ
ู„ูŠุณ ู„ุฃู†ู†ูŠ ู…ู‡ูˆูˆุณ ุจุญุจ ูู†ูˆู† ุงู„ุจูŠุน ุจุงู„ุชุฌุฒุฆุฉ
01:44
I worked in a leather goods store,
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01:46
and I also worked in a video store,
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(ุถุญูƒ)
01:51
and not being one who was very fond of the retail arts --
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ุจู„ ู„ุฃู†ู†ูŠ ูƒู†ุช ุฃุทุฑุฏ ู…ู† ูƒู„ ูˆุธูŠูุฉ.
(ุถุญูƒ)
ูˆููŠ ูˆุณุท ูƒู„ ุชู„ูƒ ุงู„ูˆุธุงุฆู ู‚ู„ูŠู„ุฉ ุงู„ุฑุงุชุจ
01:58
(Laughter)
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02:01
I got fired from every single job.
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ูุนู„ุช ู…ุง ู‚ุฏ ูŠูุนู„ู‡ ุงู‰ ุดุงุจ ู…ุฑุงู‡ู‚
02:04
(Laughter)
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ููŠ ูุชุฑุฉ ุงู„ุชุณุนูŠู†ูŠุงุช.
02:06
In between these low-paying retail jobs,
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ุณุฑู‚ุช ู…ู† ุงู„ู…ุชุงุฌุฑ.
02:11
I did what any normal teenager did
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ุฃู†ุง ุฃู…ุฒุญ.
ู„ู‚ุฏ ุชุณูƒุนุช ูู‚ุท ู…ุน ุฃุตุฏู‚ุงุฆูŠ ููŠ ุงู„ู…ูˆู„.
02:14
in the 1990s.
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(ุถุญูƒ)
02:16
I shoplifted.
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ุฌู…ูŠุนูƒู… ูƒู†ุชู… ุชู‡ู…ุณูˆู† ุงู„ุขู† โ€œูŠุง ุฅู„ู‡ูŠุŒ ู…ุง ู‡ุฐุง ุงู„ู‡ุฑุงุกุŸโ€
02:19
I'm just kidding.
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(ุถุญูƒ)
02:21
I hung out with my friends at the mall.
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02:23
(Laughter)
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02:24
Everyone's like, "Oh my God, what kind of talk is this?"
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ุงู„ุชุณูƒุน ููŠ ุงู„ู…ูˆู„ ู‚ุฏ ูŠุจุฏูˆ ุฌูŠุฏู‹ุง ู„ูƒู†ู‡ ู…ู…ู„ ุฌุฏู‹ุง ุฃูŠุถู‹ุง
ู…ุซู„ ู…ุดุงุฑูƒุฉ ุณูŠุฌุงุฑุฉ ู…ุน ุฑุฌู„ ุฃุฑุจุนูŠู†ูŠ ุนุงุทู„
02:28
(Laughter)
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02:32
Hanging out at the mall could be fun, but it could be really lame, too,
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ุงู„ุฐูŠ ูŠุถุน ุฃุญู…ุฑ ุดูุงู‡ ุฃุณูˆุฏ ุงู„ู„ูˆู†
02:36
like sharing a cigarette with a 40-year-old unemployed mall rat
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ุจูŠู†ู…ุง ุฃู†ุช ููŠ ุนุทู„ุฉ ู…ู† ูˆุธูŠูุชูƒ ู…ุญุฏูˆุฏุฉ ุงู„ุฏุฎู„.
02:41
who has put on black lipstick for the night
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ุจูŠู†ู…ุง ุฃู†ุง ุฃู‚ู ู‡ู†ุง ุงู„ุขู†
02:44
while you're on your break from your crappy minimum wage job.
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ู…ูˆู„ ุฃูˆูŠู†ุฌุฒ ู…ูŠู„ุฒ ู‚ุฏ ุชู… ุฅุฎู„ุงุฆู‡
ูˆู‡ุง ู‡ูˆ ุนู„ู‰ ุงุณุชุนุฏุงุฏ ู„ู„ู‡ุฏู… ุจูƒุฑุงุช ุงู„ุชุญุทูŠู….
02:52
As I stand here today,
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ุขุฎุฑ ู…ุฑุฉ ูƒู†ุช ู‡ู†ุงูƒุŒ ูƒุงู†ุช ููŠ ุงู„ู…ุณุงุก
02:54
Owings Mills has been gutted
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ูˆูƒุงู† ู‚ุฏ ู…ุฑ 3 ุฃูŠุงู… ุนู„ู‰ ุบู„ู‚ู‡ ู„ู„ุฃุจุฏ
02:57
and it's ready for the wrecking ball.
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03:02
The last time I was there, it was in the evening,
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ูˆู„ู‚ุฏ ุดุนุฑุช ุจู€...
ู‡ู… ู„ู… ูŠุนู„ู†ูˆุง ู‚ุท ุฃู† ุงู„ู…ูˆู„ ุณูˆู ูŠุบู„ู‚
03:04
and it was about three days before they closed the mall for good.
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ูˆู„ูƒู† ุดุนุฑุช ุจุฐู„ูƒ ุงู„ุดุนูˆุฑ ุงู„ู…ุดุคูˆู…
ุฃู† ุดูŠุฆู‹ุง ูƒุจูŠุฑู‹ุง ุนู„ู‰ ูˆุดูƒ ุงู„ุญุฏูˆุซ
03:10
And you kind of felt --
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03:11
they never announced the mall was closing,
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ูˆูƒุฃู†ู‡ุง ู†ู‡ุงูŠุฉ ุงู„ุทุฑูŠู‚.
03:13
but you had this sort of feeling, this ominous feeling,
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ู„ู‚ุฏ ูƒุงู† ุดุนูˆุฑู‹ุง ู…ุฑูŠุจู‹ุง ุฃู† ุชุณูŠุฑ ููŠ ุงู„ู…ูˆู„.
03:16
that something big was going to happen,
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ุฏุนูˆู†ูŠ ุฃุฑูŠูƒู…
03:19
like it was the end of the road.
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03:21
It was a very creepy walk through the mall.
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03:25
Let me show you.
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(ู…ูˆุณูŠู‚ู‰)
03:34
(Music)
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ุญูŠู† ุจุฏุฃุช ุฅู†ุชุงุฌ โ€œุณู„ุณู„ุฉ ุงู„ู…ูˆู„ ุงู„ูุงู†ูŠโ€
ูƒู†ุช ู‚ุฏ ู†ุดุฑุช ุงู„ุญู„ู‚ุงุช ุนู„ู‰ ุงู„ูŠูˆุชูŠูˆุจ
ูˆุญูŠู†ู…ุง ุดุนุฑุช ุฃู†ู‡ุง ุดูŠู‚ุฉ
ู„ู… ุฃุดุนุฑ ุจุตุฑุงุญุฉ ุฃู† ู‡ู†ุงูƒ ู…ู† ุณูŠุชุญู…ุณ ู„ุฐู„ูƒ
03:58
So when I started producing "The Dead Mall Series,"
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04:01
I put the videos up onto YouTube,
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ู„ู…ูˆุถูˆุน ู…ู…ู„ ูˆูƒุฆูŠุจ ูƒู‡ุฐุง.
04:03
and while I thought they were interesting,
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04:05
frankly I didn't think others would share the enthusiasm
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ูˆู„ูƒู† ูŠุจุฏูˆ ุฃู†ู†ูŠ ูƒู†ุช ู…ุฎุทุฆู‹ุง
ู„ุฃู† ู‡ู†ุงูƒ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ู†ุงุณ ุจุฏุฃูˆุง ูŠุนู„ู‚ูˆู†.
04:09
for such a drab and depressing topic.
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ูˆููŠ ุงู„ุจุฏุงูŠุฉ ูƒุงู†ุช ุงู„ุชุนู„ูŠู‚ุงุช ุนู„ู‰ ู†ุญูˆ..
โ€œูŠุง ุงู„ู‡ูŠ ุฅู†ู‡ ู…ูˆู„ ูุชุฑุฉ ุทููˆู„ุชูŠุŒ
04:14
But apparently I was wrong,
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04:15
because a lot of people started to comment.
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ู…ุงุฐุง ุญุฏุซ ู„ู‡ุŸโ€
04:17
And at first the comments were like --
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ูˆุจุฏุฃุช ููŠ ุชู„ู‚ูŠ ุชุนู„ูŠู‚ุงุช ุฃุฎุฑู‰ ู…ุซู„..
04:20
basically like, "Oh my God, that's the mall from my childhood.
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โ€œู‡ู†ุงูƒ ู…ูˆู„ ุขุฎุฑ ูุงู†ูŠ ููŠ ู…ุฏูŠู†ุชูŠุŒ ุชุนุงู„ ู‚ู… ุจุชุตูˆูŠุฑู‡โ€
04:24
What happened?"
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ู„ุฐุง ุจุฏุฃุช ููŠ ุงู„ุณูุฑ ุญูˆู„ ุงู„ุจู„ุงุฏ
04:26
And then I would get comments from people who were like,
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04:29
"There's a dead mall in my town. You should come and film it."
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ู„ุชุตูˆูŠุฑ ุชู„ูƒ ุงู„ู…ูˆู„ุงุช ุงู„ูุงู†ูŠุฉ.
ุจุนุถู‡ู… ูƒุงู† ู…ูุชูˆุญู‹ุง.
04:33
So I started to travel around the mid-Atlantic region
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ุจุนุถู‡ู… ูƒุงู† ู…ู‡ุฌูˆุฑู‹ุง.
ู„ู‚ุฏ ูƒุงู† ุตุนุจู‹ุง ู†ูˆุนู‹ุง ู…ุง ุงู† ุงุฏุฎู„ ุชู„ูƒ ุงู„ู…ูˆู„ุงุช ุงู„ู…ู‡ุฌูˆุฑุฉ
04:37
filming these dead malls.
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04:40
Some were open.
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ูˆู„ูƒู†ู†ูŠ ุฏูˆู…ู‹ุง ูƒู†ุช ุฃุฌุฏ ุทุฑูŠู‚ุฉู ู…ุง ู„ุฐู„ูƒ.
04:42
Some were abandoned.
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(ุถุญูƒ)
04:44
It was kind of always hard to get into the ones that were abandoned,
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ุงู…ุง ุงู„ู…ูˆู„ุงุช ุงู„ุชูŠ ูƒุงู†ุช ู…ูุชูˆุญุฉ
04:48
but I somehow always found a way in.
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ูƒุงู†ุช ุฏุงุฆู…ู‹ุง ุชูุนู„ ุดูŠุฆู‹ุง ุบุฑูŠุจู‹ุง
04:50
(Laughter)
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ูƒุงู†ูˆุง ูŠุจู‚ูˆู† 3 ู…ุญู„ุงุช ู…ูุชูˆุญุฉ ูู‚ุท
04:53
The malls that are still open,
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ูˆู„ูƒู†ู‡ู… ูŠุญุงูˆู„ูˆู† ุชุฌู…ูŠู„ู‡ุง
ู„ูŠุฌุนู„ูˆุง ุงู„ู…ูƒุงู† ูŠุจุฏูˆ ูˆูƒุฃู†ู‡ ู„ุง ุฒุงู„ ูŠุนู…ู„.
04:57
they always do this weird thing -- like the dead malls.
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ุนู„ู‰ ุณุจูŠู„ ุงู„ู…ุซุงู„ุŒ
05:00
They'll have three stores left,
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ุฅุฐุง ู„ุฏูŠูƒ ู…ุญู„ ูุงุฑุบ
05:01
but they try to spruce it up
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ุณูˆู ูŠุบู„ู‚ูˆู† ุจุงุจ ุงู„ู…ุญู„
05:03
to make it appear like things are on the up-and-up.
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ุฃูˆ ู…ุซู„ุง ูŠู†ุฒู„ูˆู† ุชู„ูƒ ุงู„ุณุชุงุฑุฉ ุนู„ู‰ ุงู„ุจูˆุงุจุฉ
05:06
For example,
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05:08
you'll have an empty store
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ุฃู„ูŠุณ ูƒุฐู„ูƒุŸ
ูˆูŠูˆุฌุฏ ุนู„ู‰ ุงู„ุณุชุงุฑุฉ ุตูˆุฑุฉ ููˆุชูˆุบุฑุงููŠุฉ
05:10
and they bring the gate down.
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05:12
So at Owings Mills, for example, they put this tarp over the gate.
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ู„ุงู…ุฑุฃุฉ ุชุจุฏูˆ ููŠ ุบุงูŠุฉ ุงู„ุณุนุงุฏุฉ
05:16
Right?
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ูˆุชู…ุณูƒ ุจู„ูˆุฒุฉ ููŠ ูŠุฏูŠู‡ุง
ูˆุชุจุฏูˆ ู…ุซู„..
05:18
And it's got a stock photo
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(ุถุญูƒ)
05:21
of a woman who is so happy
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ูˆุจุฌุงู†ุจู‡ุง ุดุฎุต ู…ุง ูˆูŠุญู…ู„ ุดูŠุฆู‹ุง.
05:24
and she's holding a blouse,
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ูƒูˆุจ ู‚ู‡ูˆุฉ ุงุณุจุฑูŠุณูˆ ูˆูŠุจุฏูˆ ู…ุซู„..
05:26
and she's like --
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05:27
(Laughter)
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(ุถุญูƒ)
05:30
And then there's a guy standing next to her, with, like,
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ูˆู…ูƒุชูˆุจ ุนู„ูŠู‡ุง โ€œู…ุง ุงู„ุฐูŠ ุฃุญุถุฑูƒ ุงู„ุขู†ุŸ โ€
05:33
an espresso cup, and he's like --
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(ุถุญูƒ)
05:35
(Laughter)
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ุฃุฑุฏุช ุงู† ุงุฎุงู ูˆุงูƒุชุฆุจุŒ
05:38
And it says, "What brings you today?"
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ุดูƒุฑู‹ุง ู„ูƒ
05:43
(Laughter)
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ูุจุฏุฃุช ุงุชู„ู‚ู‰ ุงู„ู…ุฒูŠุฏ ู…ู† ุงู„ุชุนู„ูŠู‚ุงุช
05:44
I wanted to be scared and depressed.
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05:47
Thank you.
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ุนู„ู‰ ุงู„ููŠุฏูŠูˆู‡ุงุชุŒ
ู…ู† ูƒู„ ุงู†ุญุงุก ุงู„ุจู„ุงุฏุŒ ูˆู…ู† ูƒู„ ุงู†ุญุงุก ุงู„ุนุงู„ู…ุŒ
05:51
So the comments just kept pouring in
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ูˆุจุฏุฃุช ุงููƒุฑ ููŠ ุงู† ู‡ุฐุง ู‚ุฏ ูŠูƒูˆู† ุงู…ุฑู‹ุง ู…ู‡ู…ู‹ุง
05:56
on the videos,
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ู„ูƒู† ูƒุงู† ุนู„ูŠ ุฃู† ุฃูƒูˆู† ู…ุจุฏุนู‹ุงุŒ ู„ุฃู†ู†ูŠ ุฃุญุจ
05:58
from all over the country, and then all over the world.
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ุฅู„ู‰ ู…ุชู‰ ุณูŠุฌู„ุณ ุงู„ู†ุงุณ ูˆูŠุดุงู‡ุฏูˆู†ูŠ ุฃุชุฌูˆู„ ููŠ ู…ุฑูƒุฒ ุชุฌุงุฑูŠ ูุงุฑุบุŸ
06:02
And I started to think, this could really be something,
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06:05
but I had to get creative, because I'm like,
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(ุถุญูƒ)
06:07
how long are people going to sit and watch me waddling through an empty mall?
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ู„ุฐุง ูุฅู† ุงู„ุญู„ู‚ุงุช ุงู„ุฃุตู„ูŠุฉ ู„ู‚ุฏ ุตูˆุฑุชู‡ุง ุจู‡ุงุชู ุงูŠ ููˆู†
06:13
(Laughter)
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ู„ุฐู„ูƒ ูƒู†ุช ุฃุณูŠุฑ ููŠ ุงู„ู…ุฑูƒุฒ ุงู„ุชุฌุงุฑูŠ ู…ุน ุฌู‡ุงุฒ iูŠ ููˆู†ุŒ ูˆุฃู†ุช ุชุนู„ู….
06:17
So the original episodes I filmed with an iPhone.
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ู…ุซู„ ู‡ุฐุง.
(ุถุญูƒ)
ูˆุงู„ุฃู…ู† - ู„ุฃู† ู…ุฑุงูƒุฒ ุงู„ุชุณูˆู‚ุŒ ู„ุง ุชุญุจ ุงู„ุชุตูˆูŠุฑ ุงู„ููˆุชูˆุบุฑุงููŠ -
06:21
So I'd walk through the mall with an iPhone, and, you know.
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ู„ุฐู„ูƒ ุณูŠุฃุชูŠ ุฑุฌุงู„ ุงู„ุฃู…ุงู† ูˆูŠู‚ูˆู„ูˆู†: โ€œุถุน ุฐู„ูƒ ุจุนูŠุฏู‹ุงโ€ุŒ ูุฃุฌูŠุจ ุฃู†ุง: โ€œุญุณู†ู‹ุงโ€œ.
06:25
Like that.
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06:27
(Laughter)
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ู„ุฐู„ูƒ ูƒุงู† ุนู„ูŠ ุฃู† ุฃูƒูˆู† ู…ุจุฏุนู‹ุง ูˆู…ุชุณุชุฑู‹ุงุŒ
06:28
And security -- because malls, they don't like photography --
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ู„ุฐู„ูƒ ุจุฏุฃุช ุจุงุณุชุฎุฏุงู… ุงู„ูƒุงู…ูŠุฑุง ุงู„ุฎููŠุฉ ูˆุชู‚ู†ูŠุงุช ู…ุฎุชู„ูุฉ
06:32
so the security would come up and be like, "Put that away," and I'm like, "OK."
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ู„ู„ุญุตูˆู„ ุนู„ู‰ ุงู„ู„ู‚ุทุงุช ุงู„ุชูŠ ุฃุญุชุงุฌู‡ุงุŒ
ูˆู‡ูˆ ู…ุง ุฃุฑุฏุช ุฃู† ุฃูุนู„ู‡ ุจุดูƒู„ ุฃุณุงุณูŠ
06:36
So I had to get creative and sneaky,
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ูƒุงู† ุงู† ุงุตู†ุน ุงู„ููŠุฏูŠูˆ
06:38
so I started using a hidden camera and different techniques
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ูˆูƒุฃู†ู‡ ุชุฌุฑุจุฉ ู…ู† ู…ู†ุธูˆุฑ ุงู„ุดุฎุต ุงู„ุฃูˆู„ุŒ
06:42
to get the footage that I needed,
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ูƒู…ุง ู„ูˆ ูƒู†ุช ุฌุงู„ุณุง -
06:43
and basically what I wanted to do
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06:45
was make the video
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ุถุน ุณู…ุงุนุงุช ุงู„ุฑุฃุณ ุงู„ุฎุงุตุฉ ุจูƒ ู…ุดุงู‡ุฏุฉ ุงู„ุดุงุดุฉ -
06:48
like it was a first-person experience,
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ูƒุฃู†ูƒ ู‡ู†ุงูƒ ููŠ ุงู„ููŠุฏูŠูˆ ุŒ
06:50
like you are sitting --
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ู…ุซู„ ู„ุนุจุฉ ููŠุฏูŠูˆ ุจุดูƒู„ ุฃุณุงุณูŠ.
06:54
put your headphones on watching the screen --
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ุจุฏุฃุช ุฃูŠุถู‹ุง ููŠ ุงุณุชุฎุฏุงู… ุงู„ู…ูˆุณูŠู‚ู‰ ุŒ
06:56
it's like, you're there in the video,
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ุงู„ุชุนุงูˆู† ู…ุน ุงู„ูู†ุงู†ูŠู† ุงู„ุฐูŠู† ุตู†ุนูˆุง ู…ูˆุณูŠู‚ู‰ ุชุณู…ู‰ ููŠุจุฑูˆูŠู.
06:58
like a video game, basically.
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ูˆ ููŠุจุฑูˆูŠู ู‡ูˆ ู†ูˆุน ู…ูˆุณูŠู‚ู‰
07:02
I also started to use music,
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ุงู„ุชูŠ ุธู‡ุฑุช ููŠ ุฃูˆุงุฆู„ ุนุงู… 2010 ุจูŠู† ู…ุฌุชู…ุนุงุช ุงู„ุฅู†ุชุฑู†ุช.
07:04
collaborating with artists who create music called vaporwave.
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ู‡ู†ุง ู…ุซุงู„.
07:08
And vaporwave is a music genre
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(ู…ูˆุณูŠู‚ู‰)
07:11
that emerged in the early 2010s among internet communities.
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07:15
Here's an example.
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07:16
(Music)
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ู‡ุฐุง ู…ู† ู‚ุจู„ ูู†ุงู† ุงุณู…ู‡ ุงู„ู„ุงูˆุนูŠ
ู…ู† ุฃู„ุจูˆู… ู‚ุงู… ุจู‡ ุชุณู…ู‰ โ€œุณุงุญุฉ ุงู„ู‡ูˆู„ูˆุบุฑุงู…โ€œ.
ู„ุฐู„ูƒ ุฅุฐุง ุจุญุซุช ุนู† ุฐู„ูƒ ุŒ ูŠู…ูƒู†ูƒ ุณู…ุงุน ุงู„ู…ุฒูŠุฏ ู…ู† ุชู„ูƒ ุงู„ุฃู„ุญุงู†.
07:48
That's by an artist named Disconscious
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ููŠุจุฑูˆูŠู ู‡ูˆ ุฃูƒุซุฑ ู…ู† ู…ุฌุฑุฏ ุดูƒู„ ูู†ูŠ. ุฅู†ู‡ุง ู…ุซู„ ุงู„ุญุฑูƒุฉ.
07:51
from an album he did called "Hologram Plaza."
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ุฅู†ู‡ ุนุฏู…ูŠ ุŒ ุฅู†ู‡ ุบุงุถุจ ุŒ
07:54
So if you look that up, you can hear more of those tunes.
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ู„ูƒู†ู‡ุง ู…ุฑูŠุญุฉ ุฅู„ู‰ ุญุฏ ู…ุง.
07:57
Vaporwave is more than an art form. It's like a movement.
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ุงู„ุฌู…ุงู„ ูƒู„ู‡ ููŠ ุทุฑูŠู‚ุฉ ุชุนุงู…ู„ูƒ ุจุงู„ุฃุดูŠุงุก ุงู„ุชูŠ ู„ุง ูŠู…ูƒู†ูƒ ูุนู„ ุฃูŠ ุดูŠุก ุญูŠุงู„ู‡ุงุŒ
08:01
It's nihilistic, it's angsty,
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ู…ุซู„ ุนุฏู… ูˆุฌูˆุฏ ูˆุธุงุฆู ุŒ ุฃูˆ ุงู„ุฌู„ูˆุณ ููŠ ู…ู†ุฒู„ ูˆุงู„ุฏูŠูƒ ุฃูƒู„ ุงู„ู…ุนูƒุฑูˆู†ุฉ ุฑุงู…ูŠู†.
08:04
but it's somehow comforting.
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08:06
The whole aesthetic is a way of dealing with things you can't do anything about,
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ุฌุงุกุช ููŠุจุฑูˆูŠู ู…ู† ู‡ุฐุง ุงู„ุฌูŠู„ ู„ู„ุฑุบุจุฉ ููŠ ุงู„ุชุนุจูŠุฑ ุนู† ูŠุฃุณู‡ู…ุŒ
08:11
like no jobs, or sitting in your parents' basement eating ramen noodles.
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ุจู†ูุณ ุงู„ุทุฑูŠู‚ุฉ ุงู„ุชูŠ ูุนู„ ุฌูŠู„ ู…ุง ู‚ุจู„ ุงู„ุฅู†ุชุฑู†ุช
ุงู„ุฌู„ูˆุณ ููŠ ู‚ุงุนุฉ ุงู„ุทุนุงู….
08:17
Vaporwave came out of this generation's desire to express their hopelessness,
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ุฃุญุฏ ู…ุฑุงูƒุฒ ุงู„ุชุณูˆู‚ ุงู„ู…ูุถู„ุฉ ู„ุฏูŠ
08:21
the same way that the pre-internet generation did
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ู„ู‚ุฏ ุฐู‡ุจุช ุฅู„ู‰
08:25
sitting around in the food court.
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ููŠ ูƒูˆุฑุจูˆุณ ูƒุฑูŠุณุชูŠุŒ ูˆูŠุณู…ู‰ ุตู† ุฑุงูŠุฒ ู…ูˆู„.
08:29
One of my favorite malls
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ุนู†ุฏู…ุง ูƒู†ุช ุทูู„ุงุŒ
ุงู„ุดูŠุก ุงู„ู…ูุถู„ ู„ุฏูŠ ู‡ูˆ ู…ุดุงู‡ุฏุฉ ุงู„ุฃูู„ุงู…ุŒ
08:32
I've been to
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08:34
is in Corpus Christi, and it's called the Sunrise Mall.
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ูˆูƒู†ุช ุฃุดุงู‡ุฏ ุงู„ุฃูู„ุงู… ู…ุฑุงุฑุง ูˆุชูƒุฑุงุฑุง ูˆุชูƒุฑุงุฑุง.
ูˆูˆุงุญุฏ ู…ู† ุฃูู„ุงู…ูŠ ุงู„ู…ูุถู„ุฉ ูƒุงู†ุช โ€œุฃุณุทูˆุฑุฉ ุจูŠู„ูŠ ุฌูŠู†.โ€
08:38
When I was a kid,
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08:40
my favorite thing to do was watch movies,
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08:42
and I used to watch movies over and over and over again.
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ุงู„ุขู† ุŒ ู„ุฃูˆู„ุฆูƒ ุงู„ุฐูŠู† ุฑุฃูˆุง ู…ู†ูƒู… โ€œุฃุณุทูˆุฑุฉ ุจูŠู„ูŠ ุฌูŠู†โ€
08:45
And one of my favorite films was "The Legend of Billie Jean."
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ุณุชุนุฑู ุฃู†ู‡ ููŠู„ู… ุฑุงุฆุน.
ุฃู†ุง ุฃุญุจู‡.
ูˆู‡ูŠู„ูŠู† ุณู„ุงุชุฑ ูˆูƒุฑูŠุณุชูŠุงู† ุณู„ุงุชุฑ -
08:51
Now, for those of you who have seen "The Legend of Billie Jean,"
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ูˆุฅุฐุง ูƒู†ุช ู„ุง ุชุนุฑูุŒ ู„ุง ุนู„ุงู‚ุฉ ู„ู‡ู….
08:54
you'll know that it's a great film.
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ูŠุนุชู‚ุฏ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ู†ุงุณ ุฃู†ู‡ู… ูƒุงู†ุง ุฃุฎ ูˆุฃุฎุช. ู‡ู… ู„ูŠุณูˆุง ูƒุฐู„ูƒ.
08:57
I love it.
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ูˆู„ูƒู† ุนู„ู‰ ุฃูŠ ุญุงู„ ุŒ ุชู… ุงุณุชุฎุฏุงู… ุตู† ุฑุงูŠุฒ ู…ูˆู„ ููŠ ุงู„ููŠู„ู… ูƒู…ูˆู‚ุน ุชุตูˆูŠุฑ.
08:58
And Helen Slater and Christian Slater --
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09:00
and if you didn't know, they are not related.
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ูˆู„ูƒู† ุนู„ู‰ ุฃูŠ ุญุงู„ ุŒ ุชู… ุงุณุชุฎุฏุงู… ุตู† ุฑุงูŠุฒ ู…ูˆู„ ููŠ ุงู„ููŠู„ู… ูƒู…ูˆู‚ุน ุชุตูˆูŠุฑ.
09:02
Many people thought that they were brother and sister. They're not.
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09:06
But anyway, Sunrise Mall was used in the film as a filming location.
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ู†ุญู† ู†ุชุญุฏุซ ุจุนุฏ 32 ุณู†ุฉ. ุฏุนู†ูŠ ุงุฑูŠูƒ.
09:09
The mall is exactly the same as it was in 1984.
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(ููŠุฏูŠูˆ) ุฏุงู† ุจูŠู„: ูˆู‡ู†ุง ุจูŠู„ูŠ ุฌูŠู† ุงู„ุฌุฑูŠ ุนุจุฑ ุงู„ู†ุงููˆุฑุฉ ุŒ
ู…ุทุงุฑุฏุฉ ู…ู† ู‚ุจู„ ุฃุตุฏู‚ุงุก ู‡ูˆุจูŠ ุจุงูŠุช
09:15
We're talking 32 years later. Let me show you.
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09:17
(Video) Dan Bell: And here's Billie Jean running across the fountain,
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ูˆู‡ูŠ ุชู‚ูุฒ ู‡ู†ุง.
09:22
being chased by Hubie Pyatt's friends.
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ูˆูŠู…ูƒู†ูƒ ุฑุคูŠุฉ ุงู„ู„ู‚ุทุฉ ู‡ู†ุง ู‡ูˆ ู…ุง ูŠุจุฏูˆ ุนู„ูŠู‡ ุงู„ูŠูˆู….
09:26
And she jumps over here.
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ุฅู†ู‡ ุฃู…ุฑ ู„ุง ูŠุตุฏู‚.
ุฃุนู†ูŠุŒ ุจุตุฑุงุญุฉุŒ ุฅู†ู‡ ู†ูุณ ุงู„ุดูŠุก ุชู…ุงู…ู‹ุง.
09:31
And you can see the shot right here is what it looks like today.
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ูˆู‡ุง ู‡ู… ูŠุณู‚ุทูˆู† ููŠ ุงู„ู†ุงููˆุฑุฉุŒ
ูˆู‡ูŠ ุชุตุนุฏ ุงู„ุฏุฑุฌ.
09:37
It's pretty incredible.
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09:38
I mean, honestly, it's exactly the same.
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ู‡ุฐู‡ ู„ู‚ุทุฉ ุฌู…ูŠู„ุฉ ู…ู† ูƒู„ ุดูŠุก ู‡ู†ุง.
09:43
And there they are falling in the fountain,
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09:45
and she runs up the stairs.
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ุฏุงู† ุจูŠู„: ุฃุญุจ ุฐู„ูƒ ูƒุซูŠุฑู‹ุง.
09:46
This is a nice shot of the whole thing here.
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(ุถุญูƒ)
ุฃู†ุง ุฏุงุฆู…ุง ุฃููƒุฑ ููŠ ุฑุฃุณูŠุŒ ุฅุฐุง ูƒู†ุช ุฃู…ุชู„ูƒ ู…ุฑูƒุฒู‹ุง ุชุฌุงุฑูŠู‹ุง ู…ูŠุชู‹ุง -
09:53
Dan Bell: I love that so much.
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ู„ู…ุงุฐุง ู„ุง ูŠุนุชู†ู‚ูˆู† ู…ุธู‡ุฑู‡ู… ุงู„ู‚ุฏูŠู…ุŸ
09:55
(Laughter)
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ุงุจู†ูŠ ุญุงู†ุฉุŒ
09:57
I always think in my head, if I owned a dead mall --
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ูˆุถุน ุทุนุงู…ู‹ุง ู†ุจุงุชูŠู‹ุง ููŠ ู‚ุงุนุฉ ุงู„ุทุนุงู…
10:01
why don't they embrace their vintage look?
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ูˆุงุฏุนูˆุง ุฌูŠู„ ุงู„ุฃู„ููŠุฉ ูˆู…ุญุจูŠ ู…ูˆุณูŠู‚ู‰ ุงู„ุฌุงุฒ
10:04
Put in a bar,
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10:06
like, put vegan food in the food court
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ู„ูŠุฃุชูˆุง ูˆูŠุดุฑุจูˆุง ูˆูŠุฃูƒู„ูˆุงุŒ
ูˆุฃู†ุง ุฃุถู…ู† ู„ูƒ ููŠ ุบุถูˆู† ุซู„ุงุซุฉ ุฃุณุงุจูŠุน
10:11
and invite millennials and hipsters
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ุณูˆู ูŠุฃุชูŠ ู…ุชุฌุฑุง H&M ูˆ Leviโ€™s ู„ุถู…ุงู† ุฑู‚ุนุฉ ููŠ ุงู„ู…ูˆู„.
10:14
to come and drink and eat,
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ู„ุง ุฃุนุฑู ู„ู…ุงุฐุง ู„ู… ูŠูุนู„ูˆุง ู‡ุฐุงุŒ
10:17
and I guarantee you within three weeks
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ูˆู„ูƒู† ุนู„ู‰ ู…ุง ูŠุจุฏูˆุŒ
ุฅู†ู‡ ูู‚ุท ููŠ ุฐู‡ู†ูŠ ุŒ ุงููƒุฑ ููŠู‡ ุทูˆุงู„ ุงู„ูŠูˆู….
10:19
H&M and Levi's will be banging on the door trying to get space.
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(ุถุญูƒ)
10:23
I don't know why they don't do this,
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10:25
but apparently,
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ุนู„ู‰ ุฃูŠ ุญุงู„ุŒ ููŠ ุงู„ุฎุชุงู… -
10:26
it's only in my mind, it goes all day.
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(ุถุญูƒ)
10:30
(Laughter)
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ุนู†ุฏู…ุง ุทู„ุจูˆุง ู…ู†ูŠ ุฅุฌุฑุงุก ู‡ุฐุง ุงู„ุญุฏูŠุซ ู„ุฃูˆู„ ู…ุฑุฉุŒ
10:33
Anyway, in closing --
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ุฃู†ุง ู‚ู„ุช:
10:35
(Laughter)
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โ€œู‡ู„ ู„ุฏูŠูƒู… ุงู„ุดุฎุต ุงู„ู…ู†ุงุณุจุŸโ€
(ุถุญูƒ)
10:39
When they first asked me to do this talk,
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10:42
I said,
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ู…ู† ุงู„ู…ูุชุฑุถ ุฃู† ุชูƒูˆู† ู‡ุฐู‡ ุงู„ู…ุญุงุฏุซุงุช ุฃู† ุชูƒูˆู† ู…ู„ู‡ู…ู‹ุง ูˆ-
10:44
"Do you have the right person?"
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10:45
(Laughter)
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(ุถุญูƒ)
10:50
These talks are supposed to be kind of inspiring and --
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ูˆู„ุฑุคูŠุฉ ุฌู…ู‡ูˆุฑูŠ ูˆุงู„ู†ุงุณ ู…ู† ุฌู…ูŠุน ุฃู†ุญุงุก ุงู„ุนุงู„ู…
ูˆุถุนุช ูƒุงู…ูŠุฑุชูŠ ุฌุงู†ุจุง ู‚ุจู„ ุซู„ุงุซ ุฃูˆ ุฃุฑุจุน ุณู†ูˆุงุชุŒ
10:54
(Laughter)
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11:00
I remembered something, though.
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ูˆุงุณุชุบุฑู‚ ุงู„ุฐู‡ุงุจ ุฅู„ู‰ ู‡ุฐู‡ ุงู„ู…ุฑุงูƒุฒ ุงู„ุชุฌุงุฑูŠุฉ
11:02
I put my camera down three or four years ago,
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ุจุงู„ู†ุณุจุฉ ู„ูŠ ู„ุฃูƒูˆู† ู…ุตุฏุฑ ุฅู„ู‡ุงู… ู…ุฑุฉ ุฃุฎุฑู‰
ูˆู„ุฑุคูŠุฉ ุฌู…ู‡ูˆุฑูŠ
11:08
and it took going to these malls
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ูˆุงู„ู†ุงุณ ู…ู† ุฌู…ูŠุน ุฃู†ุญุงุก ุงู„ุนุงู„ู… ูŠูƒุชุจ ู„ูŠ ูˆูŠู‚ูˆู„ ุŒ
11:12
for me to be inspired again.
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โ€œูŠุง ุฅู„ู‡ูŠ ุฃุญุจ ุงู„ู…ู‚ุงุทุน ุงู„ุชูŠ ุชูู†ุชุฌุŒโ€
11:15
And to see my audience
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ู„ุง ูŠุตุฏู‚.
ู„ุง ุฃุนุฑู ุญุชู‰ ูƒูŠู ุฃุดุฑุญ ุฐู„ูƒุŒ
11:19
and people from all over the world writing me and saying,
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ุจุตูุชูŠ ูู†ุงู†ุงุŒ
ูƒู… ู‡ูˆ ู…ุฑุถูŠ.
11:22
"God, I love your videos,"
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ู„ูˆ ูƒู†ุช ู‚ุฏ ุฃุฎุจุฑุชู†ูŠ ู‚ุจู„ ุนุงู…
11:24
is incredible.
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11:27
I don't know how to even explain it,
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ุฃู†ู†ูŠ ุณุฃู‚ู ุนู„ู‰ ู‡ุฐู‡ ุงู„ู…ู†ุตุฉ
11:28
as an artist,
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ุงู„ุชุญุฏุซ ุฅู„ูŠูƒู… ุฌู…ูŠุนุงู‹ ุฃูŠู‡ุง ุงู„ู†ุงุณ ุงู„ุฑุงุฆุนูˆู†
11:30
how fulfilling that is.
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11:32
If you would have told me a year ago
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ู„ู… ุฃูƒู† ุฃุตุฏู‚ ุฐู„ูƒ ุฃุจุฏุง
ุฃุดุนุฑ ุจุงู„ุชูˆุงุถุน
11:35
that I would be standing on this stage
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ูˆู…ู‚ุฏุฑ ุฌุฏุง.
ุดูƒุฑุง ุฌุฒูŠู„ุง.
11:38
talking to all of you wonderful people,
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(ุชุตููŠู‚)
11:41
I would have never believed it.
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11:42
I am humbled
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11:44
and so appreciative.
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11:45
Thank you very much.
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11:47
(Applause)
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ุญูˆู„ ู‡ุฐุง ุงู„ู…ูˆู‚ุน

ุณูŠู‚ุฏู… ู„ูƒ ู‡ุฐุง ุงู„ู…ูˆู‚ุน ู…ู‚ุงุทุน ููŠุฏูŠูˆ YouTube ุงู„ู…ููŠุฏุฉ ู„ุชุนู„ู… ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ. ุณุชุฑู‰ ุฏุฑูˆุณ ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ุชูŠ ูŠุชู… ุชุฏุฑูŠุณู‡ุง ู…ู† ู‚ุจู„ ู…ุฏุฑุณูŠู† ู…ู† ุงู„ุฏุฑุฌุฉ ุงู„ุฃูˆู„ู‰ ู…ู† ุฌู…ูŠุน ุฃู†ุญุงุก ุงู„ุนุงู„ู…. ุงู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ู…ุนุฑูˆุถุฉ ุนู„ู‰ ูƒู„ ุตูุญุฉ ููŠุฏูŠูˆ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ ู…ู† ู‡ู†ุงูƒ. ูŠุชู… ุชู…ุฑูŠุฑ ุงู„ุชุฑุฌู…ุงุช ุจุงู„ุชุฒุงู…ู† ู…ุน ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ. ุฅุฐุง ูƒุงู† ู„ุฏูŠูƒ ุฃูŠ ุชุนู„ูŠู‚ุงุช ุฃูˆ ุทู„ุจุงุช ุŒ ูŠุฑุฌู‰ ุงู„ุงุชุตุงู„ ุจู†ุง ุจุงุณุชุฎุฏุงู… ู†ู…ูˆุฐุฌ ุงู„ุงุชุตุงู„ ู‡ุฐุง.

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