Inside America's dead shopping malls | Dan Bell

627,462 views ・ 2017-04-10

TED


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譯者: Ming Lee 審譯者: 念羽 謝
00:12
In the last couple of years,
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在過去幾年裡,
00:13
I have produced what I call "The Dead Mall Series,"
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我製作了一個短片影集; 稱為「商場廢墟實錄」。
00:16
32 short films and counting about dead malls.
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紀錄下來的廢棄商場影片, 算起來有 32 支。
00:19
Now, for those of you who are not familiar with what a dead mall is,
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對於不太了解甚麼是 商場廢墟的各位,
00:23
it's basically a shopping mall
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其實我指的
00:25
that has fallen into hard times.
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是那種逐漸沒落的購物商場。
00:29
So it either has few shops and fewer shoppers,
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它們不是裡面沒幾家商店, 就是門口羅雀;
00:31
or it's abandoned and crumbling into ruin.
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要不然就是被棄置, 慢慢變成廢墟的商場。
潘尼沒生意了。 (美國平價連鎖百貨)。
00:37
No sale at Penny's.
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00:38
(Laughter)
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(笑聲)
00:40
I started producing this series
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我從 2015 年早期, 開始錄製這些影集,
00:42
in early 2015
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00:45
after going through kind of a dark period in my life
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那時候我的人生有點黯淡,
00:47
where I just didn't want to create films anymore.
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不想再碰攝影機。
00:51
I put my camera away
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我把攝影機收起來,
00:53
and I just stopped.
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然後就不再拍了。
00:56
So in 2015, I decided to make a short film about the Owings Mills Mall.
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直到 2015 年,我想替 歐溫斯商場錄一支紀錄片,
01:03
Owings Mills Mall opened in 1986.
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歐溫斯購物商場 在 1986 開始營業。
01:06
I should know because I was there on opening day.
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我應該沒記錯, 因為開幕那天我在現場。
01:10
I was there with my family,
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我跟家人一起去,
01:11
along with every other family in Baltimore,
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還有巴爾的摩市的所有親人,
01:15
and you had to drive around
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抵達時,車子繞了大約 45 分鐘;
01:17
for 45 minutes
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01:19
just to find a parking spot.
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光是為了找一個停車位置。
01:21
So if you can imagine,
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所以你們可想而知今天 盛況已難重現。
01:22
that's not happening at the malls today.
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01:25
My first mall job that I had as a teenager
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我十幾歲時的第一個商場工作,
01:28
was at a sporting goods store called Herman's World of Sports.
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是在一家「赫爾門運動世界」 運動器材店打工。
01:33
Maybe you remember.
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也許你們還記得。
01:34
(Singing) Herman's World of Sports.
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赫爾門運動世界… (唱廣告歌)
01:36
You guys remember that?
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還記得嗎?
01:37
(Laughter)
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(笑聲)
01:38
Yeah, so I worked in a lady's shoe store.
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後來我又在一家女士鞋店工作;
01:44
I worked in a leather goods store,
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一家皮革商品店工作;
01:46
and I also worked in a video store,
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也在一家錄影帶店工作,
01:51
and not being one who was very fond of the retail arts --
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但我不是做「零售藝術」的材料,
01:58
(Laughter)
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(笑聲)
02:01
I got fired from every single job.
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我幾乎做到哪裡就被炒到哪裡。
02:04
(Laughter)
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(笑聲)
02:06
In between these low-paying retail jobs,
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在那段低薪打工的空檔裡,
02:11
I did what any normal teenager did
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我跟其他年輕小伙一樣,
02:14
in the 1990s.
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在 1990 年代,
02:16
I shoplifted.
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我順手牽羊。
02:19
I'm just kidding.
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我只是開個玩笑啦。
02:21
I hung out with my friends at the mall.
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其實我只是跟朋友在商場沒事閒晃。
02:23
(Laughter)
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(笑聲)
02:24
Everyone's like, "Oh my God, what kind of talk is this?"
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你們就像這樣, 「我的天!這是甚麼鬼演講啊?」
02:28
(Laughter)
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(笑聲)
02:32
Hanging out at the mall could be fun, but it could be really lame, too,
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在商場閒晃很有趣, 但有的時候也很憋,
02:36
like sharing a cigarette with a 40-year-old unemployed mall rat
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像是晚上跟一個 40 歲失業、 成天泡商場的傢伙合抽一支菸,
02:41
who has put on black lipstick for the night
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而且他晚上還擦了黑色唇膏;
02:44
while you're on your break from your crappy minimum wage job.
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在那領最低工資工作的休息時間裡。
(笑聲)
02:52
As I stand here today,
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就在我站在這裡的同時,
02:54
Owings Mills has been gutted
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歐溫斯購物商場已經被清空了,
02:57
and it's ready for the wrecking ball.
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只等著大鐵球來拆他。
03:02
The last time I was there, it was in the evening,
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我上次去的時間是傍晚,
03:04
and it was about three days before they closed the mall for good.
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剛好是他們決定歇業的三天前。
03:10
And you kind of felt --
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感覺有點像…
03:11
they never announced the mall was closing,
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他們從未對外宣布歇業的事情,
03:13
but you had this sort of feeling, this ominous feeling,
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當時心中已經有種不祥的預兆,
03:16
that something big was going to happen,
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似乎有甚麼重大事情要發生的感覺,
03:19
like it was the end of the road.
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好像已經走到窮途末路的感覺。
03:21
It was a very creepy walk through the mall.
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走過商場令人感到很毛骨悚然。
03:25
Let me show you.
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讓我放給你們看。
03:34
(Music)
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(音樂)
03:58
So when I started producing "The Dead Mall Series,"
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所以當我開始錄製 「商場廢墟實錄」時,
04:01
I put the videos up onto YouTube,
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我把它上傳到 YouTube,
04:03
and while I thought they were interesting,
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當時想或許人們有興趣看,
04:05
frankly I didn't think others would share the enthusiasm
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坦白說,我並不知道 其他人會有熱情,
將這種死氣沉沉、 郁悶的東西分享出去,
04:09
for such a drab and depressing topic.
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但是很顯然我錯了,
04:14
But apparently I was wrong,
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04:15
because a lot of people started to comment.
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因為一大堆人開始留言。
04:17
And at first the comments were like --
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開剛始的留言有點像是
04:20
basically like, "Oh my God, that's the mall from my childhood.
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「天啊!那是我小時候常去的商場,
04:24
What happened?"
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怎麼搞的?」
04:26
And then I would get comments from people who were like,
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然後也有人這樣說:
04:29
"There's a dead mall in my town. You should come and film it."
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「我家附近有家購物商場要關了, 你們應該來拍點影片。」
04:33
So I started to travel around the mid-Atlantic region
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所以我開始遊歷中大西洋地區,
04:37
filming these dead malls.
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拍攝這些死亡的大賣場。
04:40
Some were open.
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有些是還開業的。
04:42
Some were abandoned.
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有些是被放棄的。
04:44
It was kind of always hard to get into the ones that were abandoned,
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那些被拋棄的商場很難進去,
04:48
but I somehow always found a way in.
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但是我總是有辦法混進去。
04:50
(Laughter)
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(笑聲)
04:53
The malls that are still open,
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那些仍然開業的商場,
04:57
they always do this weird thing -- like the dead malls.
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他們總是做些詭異的事; 好像快要死掉似的。
05:00
They'll have three stores left,
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他們留下三家商店,
05:01
but they try to spruce it up
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裝潢得很漂亮,
05:03
to make it appear like things are on the up-and-up.
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看起來營業很正常的樣子。
05:06
For example,
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舉個例,
05:08
you'll have an empty store
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你看到的是一家裡面沒東西的商店,
05:10
and they bring the gate down.
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他們把門拉下來。
05:12
So at Owings Mills, for example, they put this tarp over the gate.
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像歐溫斯購物商場, 把門用防水布蓋起來。
05:16
Right?
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沒錯吧?
05:18
And it's got a stock photo
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他們還有一張廣告圖片,
05:21
of a woman who is so happy
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上面的女士看起來很開心,
05:24
and she's holding a blouse,
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手上拿著女襯衫
05:26
and she's like --
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看起來像這樣…
05:27
(Laughter)
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(笑聲)
05:30
And then there's a guy standing next to her, with, like,
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身邊站著一個人,手上有…
05:33
an espresso cup, and he's like --
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一杯濃縮咖啡,看起是這樣…
05:35
(Laughter)
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(笑聲)
05:38
And it says, "What brings you today?"
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上面還寫: 「甚麼風把你吹過來的呢?」
05:43
(Laughter)
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(笑聲)
05:44
I wanted to be scared and depressed.
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我一點都不想被嚇到和沮喪。
05:47
Thank you.
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謝謝喔!
05:51
So the comments just kept pouring in
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然後影片的留言開始流進來,
05:56
on the videos,
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05:58
from all over the country, and then all over the world.
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來自國內各地,還有世界各地。
06:02
And I started to think, this could really be something,
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我開始考慮把這件事做得具有意義,
06:05
but I had to get creative, because I'm like,
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但我必須更有創意,因為我在想,
06:07
how long are people going to sit and watch me waddling through an empty mall?
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觀眾願意花多久, 看我拍一間空無一物的商場呢?
06:13
(Laughter)
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(笑聲)
06:17
So the original episodes I filmed with an iPhone.
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起初的想法是利用 iPhone 來拍攝,
06:21
So I'd walk through the mall with an iPhone, and, you know.
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所以我手拿 iPhone ,
06:25
Like that.
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像這樣子拍。
06:27
(Laughter)
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(笑聲)
06:28
And security -- because malls, they don't like photography --
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後來保全… 因為賣場不希望有人拍攝…
06:32
so the security would come up and be like, "Put that away," and I'm like, "OK."
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所以保全過來對我說: 「把它收起來」。
於是我就說:「好的」。
06:36
So I had to get creative and sneaky,
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所以我必須有點創意和偷偷摸摸的,
06:38
so I started using a hidden camera and different techniques
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於是開始利用 隱藏式攝影機和其他技巧,
06:42
to get the footage that I needed,
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來拍到我要的東西。
06:43
and basically what I wanted to do
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基本上要做的是
06:45
was make the video
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把它製作成影片,
06:48
like it was a first-person experience,
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讓它看起來像是親身經歷的影片,
06:50
like you are sitting --
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像是你坐著
06:54
put your headphones on watching the screen --
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戴上耳機看著螢幕;
06:56
it's like, you're there in the video,
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就像是親臨現場一樣,
06:58
like a video game, basically.
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跟玩電腦遊戲一樣。
07:02
I also started to use music,
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我也加入音樂效果,
07:04
collaborating with artists who create music called vaporwave.
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和建立「蒸氣波」 網路音樂的藝術家合作,
07:08
And vaporwave is a music genre
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蒸氣波是一種音樂類型,
07:11
that emerged in the early 2010s among internet communities.
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在 2010 年代網路社群中冒出來,
07:15
Here's an example.
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像這樣。
07:16
(Music)
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(音樂)
07:48
That's by an artist named Disconscious
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創作者的名字是 「輕意識」(Disconscious)
07:51
from an album he did called "Hologram Plaza."
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從他的專輯《全像廣場》挑出的。 (Hologram Plaza)
07:54
So if you look that up, you can hear more of those tunes.
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搜尋一下你就可聽到 更多他們的音樂,
07:57
Vaporwave is more than an art form. It's like a movement.
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蒸氣波不只是一種藝術形式, 更像是一種運動,
08:01
It's nihilistic, it's angsty,
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它是種虛無主義的、很焦慮的意思,
08:04
but it's somehow comforting.
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但是聽起來很舒服。
08:06
The whole aesthetic is a way of dealing with things you can't do anything about,
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以審美的眼光看, 它描述的是那種無能為力的感觸,
08:11
like no jobs, or sitting in your parents' basement eating ramen noodles.
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有點像失業住在你父母的地下室, 吃拉麵的那種失落感。
08:17
Vaporwave came out of this generation's desire to express their hopelessness,
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蒸氣波曲風代表這個世代的慾望, 想要表達他們的絕望,
08:21
the same way that the pre-internet generation did
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與網路誕生前的世代相似,
08:25
sitting around in the food court.
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坐在商場內飲食區座位上那樣。
08:29
One of my favorite malls
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我最喜歡去的購物商場,
08:32
I've been to
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我去過的,
08:34
is in Corpus Christi, and it's called the Sunrise Mall.
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是位於德州聖體市的日出購物商場。
08:38
When I was a kid,
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小時候我最喜歡去看電影,
08:40
my favorite thing to do was watch movies,
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08:42
and I used to watch movies over and over and over again.
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我一遍又一遍的看。
08:45
And one of my favorite films was "The Legend of Billie Jean."
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其中我最喜歡的電影是 《比利金傳奇》。
08:51
Now, for those of you who have seen "The Legend of Billie Jean,"
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在座看過那支影片的人,
08:54
you'll know that it's a great film.
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都知道那是一部很棒的電影。
08:57
I love it.
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我愛它。
08:58
And Helen Slater and Christian Slater --
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主角海倫.史萊特 和克利斯汀.史萊特──
09:00
and if you didn't know, they are not related.
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你們可能不知道,他們不是親戚。
09:02
Many people thought that they were brother and sister. They're not.
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很多人以為他們是兄妹,其實不是。
總之日出購物商場 被當成影片中的場景。
09:06
But anyway, Sunrise Mall was used in the film as a filming location.
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09:09
The mall is exactly the same as it was in 1984.
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現在那個購物商場 跟 1984 年完全一樣。
09:15
We're talking 32 years later. Let me show you.
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我講的是 32 年前的事, 讓我秀給你們看。
09:17
(Video) Dan Bell: And here's Billie Jean running across the fountain,
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(影片) 丹.貝爾: 這是比利金跨過噴水池的情形,
09:22
being chased by Hubie Pyatt's friends.
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哈畢.派亞特的朋友正追著她,
09:26
And she jumps over here.
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她跳過這裡。
09:31
And you can see the shot right here is what it looks like today.
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你們可以看到這裡的畫面, 就是現在的樣貌,
09:37
It's pretty incredible.
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真的很難以相信。
09:38
I mean, honestly, it's exactly the same.
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我的意思是,它們幾乎完全沒變。
09:43
And there they are falling in the fountain,
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他們掉到水池中,
09:45
and she runs up the stairs.
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然後她跑上樓去,
09:46
This is a nice shot of the whole thing here.
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這個畫面很棒,整個場面都看得到。
09:53
Dan Bell: I love that so much.
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丹:我愛死那些了。
09:55
(Laughter)
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(笑聲)
09:57
I always think in my head, if I owned a dead mall --
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我總是在想, 假如我有一間廢棄商場的話…
10:01
why don't they embrace their vintage look?
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為甚麼們不接納他們原有的外貌呢?
10:04
Put in a bar,
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保留吧檯的原樣,
10:06
like, put vegan food in the food court
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或在美食區放些素食,
10:11
and invite millennials and hipsters
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再邀請一些富翁和文青,
10:14
to come and drink and eat,
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來這邊吃吃喝喝,
10:17
and I guarantee you within three weeks
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我保證三周內,
10:19
H&M and Levi's will be banging on the door trying to get space.
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H&M 和 Levi's 潮牌 一定會競相入駐,
10:23
I don't know why they don't do this,
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我不曉得為何他們不那樣做,
10:25
but apparently,
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但是顯然的,
10:26
it's only in my mind, it goes all day.
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它只是一個念頭,整天在腦中轉。
10:30
(Laughter)
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(笑聲)
10:33
Anyway, in closing --
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總之,我要結尾了,
10:35
(Laughter)
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(笑聲)
10:39
When they first asked me to do this talk,
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他們一開始請我來演講時,
10:42
I said,
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我說:
10:44
"Do you have the right person?"
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「你沒找錯人吧?」
10:45
(Laughter)
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(笑聲)
10:50
These talks are supposed to be kind of inspiring and --
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因為這些演講應該要激勵人心…
10:54
(Laughter)
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(笑聲)
11:00
I remembered something, though.
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我還記得,
11:02
I put my camera down three or four years ago,
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三、四年前我把攝影機收起來了,
11:08
and it took going to these malls
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然後它又把我帶去那些購物商場,
11:12
for me to be inspired again.
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讓我能夠再度受到啟發。
11:15
And to see my audience
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而且見到我的觀眾,
11:19
and people from all over the world writing me and saying,
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和來自世界各處的信息對我說:
11:22
"God, I love your videos,"
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「天!我超愛你的那些影片!」
11:24
is incredible.
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真的難以置信。
11:27
I don't know how to even explain it,
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我甚至無以言喻,
11:28
as an artist,
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作為一個藝術家,
11:30
how fulfilling that is.
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這是多麼令人滿足的一件事。
11:32
If you would have told me a year ago
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如果你們一年前告訴我說,
11:35
that I would be standing on this stage
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我有一天會站在這個講台上,
11:38
talking to all of you wonderful people,
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向你們這麼棒的人演講,
11:41
I would have never believed it.
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我絕對不會相信。
11:42
I am humbled
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我滿懷卑微,
11:44
and so appreciative.
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並充滿感恩。
11:45
Thank you very much.
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謝謝你們。
11:47
(Applause)
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(掌聲)
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