Inside America's dead shopping malls | Dan Bell

627,388 views ใƒป 2017-04-10

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: DFLHS X TED TRANSLATORS ๊ฒ€ํ† : keun_young Lee
00:12
In the last couple of years,
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์ง€๋‚œ ๋ช‡ ๋…„ ๋™์•ˆ
00:13
I have produced what I call "The Dead Mall Series,"
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์ €๋Š” "์ฃฝ์€ ์‡ผํ•‘๋ชฐ ์‹œ๋ฆฌ์ฆˆ"๋ผ๋Š” ์ž‘์—…์„ ๊ธฐํšํ•˜๊ณ 
00:16
32 short films and counting about dead malls.
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๊ทธ์— ๋Œ€ํ•œ ์ง‘๊ณ„ํ‘œ์™€ 32 ํŽธ์˜ ๋‹จํŽธ ์˜์ƒ์„ ์ œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
00:19
Now, for those of you who are not familiar with what a dead mall is,
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์ฃฝ์€ ์‡ผํ•‘๋ชฐ์ด ์ƒ์†Œํ•œ ๋ถ„๋“ค์„ ์œ„ํ•ด ์„ค๋ช…์„ ํ•ด๋“œ๋ฆฌ์ž๋ฉด
00:23
it's basically a shopping mall
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๊ทธ๊ฒƒ์€ ๊ธฐ๋ณธ์ ์œผ๋กœ
๋ถˆ๊ฒฝ๊ธฐ๋ฅผ ๊ฒช๋Š” ์‡ผํ•‘๋ชฐ์„ ๋œปํ•ฉ๋‹ˆ๋‹ค.
00:25
that has fallen into hard times.
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00:29
So it either has few shops and fewer shoppers,
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์ž…์ ํ•œ ์ƒ์ ์˜ ๊ฐœ์ˆ˜์™€ ์‡ผํ•‘๊ฐ์˜ ์ˆ˜๊ฐ€ ์ ๊ฑฐ๋‚˜
00:31
or it's abandoned and crumbling into ruin.
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์•„๋‹ˆ๋ฉด ์ด๋ฏธ ๋ฒ„๋ ค์ ธ์„œ ๋ฌด๋„ˆ์ง€๊ณ  ์žˆ๋Š” ์‡ผํ•‘๋ชฐ์ด์ฃ .
00:37
No sale at Penny's.
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ํŽ˜๋‹ˆ(JCPenny)๋„ ๋ฌธ์„ ๋‹ซ์•˜์Šต๋‹ˆ๋‹ค.
00:38
(Laughter)
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(์›ƒ์Œ)
00:40
I started producing this series
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์ €๋Š” ์ด ์‹œ๋ฆฌ์ฆˆ ์ œ์ž‘์„
00:42
in early 2015
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2015๋…„ ์ดˆ๋ฐ˜๋ถ€ํ„ฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
00:45
after going through kind of a dark period in my life
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์ œ ์ธ์ƒ์˜ ์•”ํ‘๊ธฐ๋ฅผ ์ง€๋‚œ ๋’ค์˜€์ฃ .
00:47
where I just didn't want to create films anymore.
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๋” ์ด์ƒ ์˜ํ™”๋ฅผ ๋งŒ๋“ค์ง€ ์•Š๊ฒ ๋‹ค๊ณ 
00:51
I put my camera away
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์นด๋ฉ”๋ผ๋„ ์น˜์›Œ๋ฒ„๋ฆฌ๊ณ 
00:53
and I just stopped.
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์ „๋ถ€ ์†์„ ๋†“์•˜์—ˆ์ฃ .
00:56
So in 2015, I decided to make a short film about the Owings Mills Mall.
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๊ทธ๋Ÿฌ๋‹ค 2015๋…„์— ์˜ค์ž‰์Šค ๋ฐ€์Šค ์‡ผํ•‘๋ชฐ์— ๋Œ€ํ•œ
๋‹จํŽธ์˜์ƒ์„ ์ œ์ž‘ํ•˜๊ธฐ๋กœ ๋งˆ์Œ๋จน์—ˆ์Šต๋‹ˆ๋‹ค.
01:03
Owings Mills Mall opened in 1986.
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์˜ค์ž‰์Šค ๋ฐ€์Šค ๋ชฐ์€ 1986๋…„์— ๊ฐœ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค.
01:06
I should know because I was there on opening day.
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์ œ๊ฐ€ ์ด๊ฑธ ์•„๋Š” ์ด์œ ๋Š” ๊ฐœ์žฅ์ผ์— ๊ฐ”์—ˆ๊ธฐ ๋•Œ๋ฌธ์ด์—์š”.
01:10
I was there with my family,
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์ €๋Š” ๊ฐ€์กฑ๊ณผ ํ•จ๊ป˜ ๊ฐ”๊ณ 
01:11
along with every other family in Baltimore,
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๋ณผํ‹ฐ๋ชจ์–ด์— ์‚ฌ๋Š” ๋‹ค๋ฅธ ๊ฐ€์กฑ๋“ค๋„ ๊ทธ๊ณณ์— ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
01:15
and you had to drive around
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์ฃผ์ฐจํ•  ๊ณณ์„ ์ฐพ๊ธฐ ์œ„ํ•ด
01:17
for 45 minutes
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45๋ถ„ ์ด์ƒ์„
01:19
just to find a parking spot.
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์ฃผ๋ณ€์„ ๋Œ์•„์•ผ ํ–ˆ์ฃ .
01:21
So if you can imagine,
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๊ทธ ๋ชจ์Šต์„ ์ƒ์ƒํ•ด๋ณด์‹œ๋ฉด
01:22
that's not happening at the malls today.
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์š”์ฆ˜ ์‡ผํ•‘๋ชฐ์—์„œ๋Š” ๋“œ๋ฌธ ๊ด‘๊ฒฝ์ผ ๊ฑฐ์˜ˆ์š”.
01:25
My first mall job that I had as a teenager
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์‹ญ๋Œ€ ์‹œ๊ธฐ์— ์‡ผํ•‘๋ชฐ์—์„œ ์ฒ˜์Œ ํ–ˆ๋˜ ์ผ์€
01:28
was at a sporting goods store called Herman's World of Sports.
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'ํ—ค๋ฅด๋งŒ์˜ ์Šคํฌ์ธ  ์„ธ๊ณ„'๋ผ๋Š” ์Šคํฌ์ธ  ์šฉํ’ˆ ๋งค์žฅ์ด์—ˆ์–ด์š”.
01:33
Maybe you remember.
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์•„๋งˆ ๊ธฐ์–ต์ด ๋‚˜์‹ค ๊ฒ๋‹ˆ๋‹ค.
01:34
(Singing) Herman's World of Sports.
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(๋…ธ๋ž˜ ๋ถ€๋ฅด๋ฉฐ) ํ—ค๋ฅด๋งŒ์˜ ์Šคํฌ์ธ  ์„ธ๊ณ„
01:36
You guys remember that?
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๊ธฐ์–ต๋‚˜์‹œ์ฃ ?
01:37
(Laughter)
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(์›ƒ์Œ)
01:38
Yeah, so I worked in a lady's shoe store.
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๋„ค, ๊ทธ ๋‹ค์Œ์œผ๋กœ๋Š” ์—ฌ์„ฑํ™” ๋งค์žฅ์—๋„ ์žˆ์—ˆ๊ณ 
01:44
I worked in a leather goods store,
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๊ฐ€์ฃฝ ์ œํ’ˆ ๊ฐ€๊ฒŒ์—์„œ๋„ ์ผํ–ˆ๊ณ 
01:46
and I also worked in a video store,
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๊ทธ๋ฆฌ๊ณ  ๋น„๋””์˜ค ๊ฐ€๊ฒŒ์—์„œ๋„ ์ผ์„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
01:51
and not being one who was very fond of the retail arts --
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๊ทธ๋Ÿฐ๋ฐ ์ œ๊ฐ€ ์†Œ๋งค์—…์— ์–ด์šธ๋ฆฌ์ง€ ์•Š๋Š” ์‚ฌ๋žŒ์ด์–ด์„œ
01:58
(Laughter)
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(์›ƒ์Œ)
02:01
I got fired from every single job.
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์ผํ•˜๋Š” ๊ณณ๋งˆ๋‹ค ํ•ด๊ณ ๋ฅผ ๋‹นํ–ˆ์ฃ .
02:04
(Laughter)
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(์›ƒ์Œ)
02:06
In between these low-paying retail jobs,
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๊ธ‰์—ฌ๊ฐ€ ์ ์€ ์ด๋Ÿฐ ์†Œ๋งค์ ๋“ค์„ ์ „์ „ํ•˜๋‹ค๊ฐ€
02:11
I did what any normal teenager did
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1990๋…„๋Œ€์˜ ํ‰๋ฒ”ํ•œ ์ฒญ์†Œ๋…„์ด๋ฉด ๋‹ค๋“ค ์ €์ง€๋ฅด๋Š” ๊ทธ๋Ÿฐ ์ง“์„
02:14
in the 1990s.
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์ €๋„ ์ €์งˆ๋ €์Šต๋‹ˆ๋‹ค.
02:16
I shoplifted.
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๊ฐ€๊ฒŒ์˜ ๋ฌผ๊ฑด์„ ํ›”์ณค์ฃ .
(์›ƒ์Œ)
02:19
I'm just kidding.
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๋†๋‹ด์ž…๋‹ˆ๋‹ค.
๊ทธ๋ƒฅ ์นœ๊ตฌ๋“ค๊ณผ ์‡ผํ•‘๋ชฐ์—์„œ ๋†€์•˜์–ด์š”.
02:21
I hung out with my friends at the mall.
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02:23
(Laughter)
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(์›ƒ์Œ)
02:24
Everyone's like, "Oh my God, what kind of talk is this?"
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๋‹ค๋“ค ์ด๋Ÿฐ ํ‘œ์ •์ด๋„ค์š”. "์–ด๋จธ, ์„ธ์ƒ์—.. ๊ฐ•์—ฐ์ด ๋ญ ์ด๋ž˜?"
02:28
(Laughter)
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(์›ƒ์Œ)
02:32
Hanging out at the mall could be fun, but it could be really lame, too,
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์‡ผํ•‘๋ชฐ์—์„œ ๋…ธ๋Š” ๊ฑด ์žฌ๋ฐŒ๊ธฐ๋Š” ํ•˜์ง€๋งŒ ํ•œํŽธ ๋งค์šฐ ๋ณ€๋ณ€์ฐฎ์€ ์ผ์ด๊ธฐ๋„ ํ•˜์ฃ .
02:36
like sharing a cigarette with a 40-year-old unemployed mall rat
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๊ฐ€๋ น, ์ •์ž‘ ๋ณธ์ธ์€ ํ˜•ํŽธ์—†๋Š” ๊ธ‰์—ฌ๋ฅผ ๋ฐ›๋Š” ์ง์—… ๋•Œ๋ฌธ์— ํŒŒ์‚ฐํ•  ์ง€๊ฒฝ์ธ๋ฐ
02:41
who has put on black lipstick for the night
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๋ฐค๋งŒ ๋˜๋ฉด ๊ฒ€์€์ƒ‰ ๋ฆฝ์Šคํ‹ฑ์„ ์น ํ•œ
02:44
while you're on your break from your crappy minimum wage job.
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40๋Œ€์˜ ํ•  ์ผ ์—†๋Š” ์‡ผํ•‘๋ชฐ ์ฃฝ์ˆœ์ด์™€ ๋‹ด๋ฐฐ๋ฅผ ๋‚˜๋ˆ  ํ•€๋‹ค๊ณ  ์ƒ๊ฐํ•ด๋ณด์„ธ์š”.
(์›ƒ์Œ)
02:52
As I stand here today,
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์ง€๊ธˆ ์ด ์‹œ์ ์—
02:54
Owings Mills has been gutted
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์˜ค์ž‰์Šค ๋ฐ€์Šค๋Š” ์ฒ˜์ฐธํžˆ ๋งํ–ˆ๊ณ 
02:57
and it's ready for the wrecking ball.
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์™„์ „ํžˆ ๋ฌธ์„ ๋‹ซ์„ ์ง€๊ฒฝ์ž…๋‹ˆ๋‹ค.
03:02
The last time I was there, it was in the evening,
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๋งˆ์ง€๋ง‰์œผ๋กœ ๊ทธ๊ณณ์— ๊ฐ”์„ ๋•Œ, ๊ทธ๋•Œ๊ฐ€ ์ €๋…์ด์—ˆ๋Š”๋ฐ์š”.
03:04
and it was about three days before they closed the mall for good.
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์™„์ „ํžˆ ๋ฌธ์„ ๋‹ซ๊ธฐ ์‚ฌํ˜ ์ „์ฏค์ด์—ˆ์Šต๋‹ˆ๋‹ค.
03:10
And you kind of felt --
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๊ทธ๋•Œ ๋Š๋‚Œ์€ ๋งˆ์น˜..
03:11
they never announced the mall was closing,
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ํ์—…์„ ๊ณต์‹์ ์œผ๋กœ ๋ฐœํ‘œํ•˜์ง€๋Š” ์•Š์•˜์ง€๋งŒ
03:13
but you had this sort of feeling, this ominous feeling,
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์™ ์ง€ ๋ถˆ๊ธธํ•œ ๋Š๋‚Œ์ด ๋“ค์—ˆ์ฃ .
03:16
that something big was going to happen,
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๋ญ”๊ฐ€ ํฐ ์ผ์ด ์ผ์–ด๋‚  ๊ฒƒ ๊ฐ™์€..
03:19
like it was the end of the road.
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๋งˆ์น˜ ๋ง‰๋‹ค๋ฅธ ๊ธธ์— ๋‹ค๋‹ค๋ฅธ ๋Š๋‚Œ์ด์—ˆ์ฃ .
03:21
It was a very creepy walk through the mall.
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์‡ผํ•‘๋ชฐ์„ ๊ฑธ์–ด ๋‹ค๋‹ˆ๊ธฐ์—๋„ ๋งค์šฐ ์„ฌ๋œฉํ–ˆ์Šต๋‹ˆ๋‹ค.
03:25
Let me show you.
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์ œ๊ฐ€ ๋ณด์—ฌ๋“œ๋ฆด๊ฒŒ์š”.
03:34
(Music)
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(์Œ์•…)
03:58
So when I started producing "The Dead Mall Series,"
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๊ทธ๋ž˜์„œ "์ฃฝ์€ ์‡ผํ•‘๋ชฐ ์‹œ๋ฆฌ์ฆˆ"๋ฅผ ์ œ์ž‘ํ•˜๊ธฐ ์‹œ์ž‘ํ•˜๋ฉด์„œ
04:01
I put the videos up onto YouTube,
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์ €๋Š” ์˜์ƒ๋“ค์„ ์œ ํˆฌ๋ธŒ์— ์˜ฌ๋ ธ์Šต๋‹ˆ๋‹ค.
04:03
and while I thought they were interesting,
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์˜์ƒ๋“ค์ด ํฅ๋ฏธ๊ฑฐ๋ฆฌ๊ฐ€ ๋  ๊ฑฐ๋ผ๊ณ  ์ƒ๊ฐํ–ˆ์ง€๋งŒ
04:05
frankly I didn't think others would share the enthusiasm
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์†”์งํžˆ ์‚ฌ๋žŒ๋“ค์ด ์ด๋ ‡๊ฒŒ ์น™์น™ํ•˜๊ณ  ์Œ์šธํ•œ ์ฃผ์ œ์—๋Š”
04:09
for such a drab and depressing topic.
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๊ด€์‹ฌ์ด ์—†์„ ๊ฑฐ๋ผ๊ณ  ์ƒ๊ฐํ–ˆ์ฃ .
04:14
But apparently I was wrong,
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๊ทธ๋Ÿฐ๋ฐ ๊ทธ๊ฒŒ ์•„๋‹ˆ์—ˆ์–ด์š”.
04:15
because a lot of people started to comment.
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๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ๋Œ“๊ธ€์„ ๋‹ฌ๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:17
And at first the comments were like --
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์ฒซ ๋Œ“๊ธ€์€ ๋Œ€์ถฉ ์ด๋Ÿฐ ๊ฑฐ์˜€์ฃ .
04:20
basically like, "Oh my God, that's the mall from my childhood.
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์ด๋Ÿฐ ๋ฐ˜์‘์ด์—ˆ์ฃ .
"์™€, ์–ด๋ฆด ๋•Œ ์ž์ฃผ ๊ฐ€๋˜ ์‡ผํ•‘๋ชฐ์ธ๋ฐ ๋„๋Œ€์ฒด ๋ฌด์Šจ ์ผ์ด ์ผ์–ด๋‚œ ๊ฑฐ์•ผ?"
04:24
What happened?"
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04:26
And then I would get comments from people who were like,
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์ด๋Ÿฐ ๋Œ“๊ธ€์„ ์˜ฌ๋ฆฌ๋Š” ์‚ฌ๋žŒ๋“ค๋„ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
04:29
"There's a dead mall in my town. You should come and film it."
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"์šฐ๋ฆฌ ๋™๋„ค์—๋„ ์ฃฝ์€ ์‡ผํ•‘๋ชฐ์ด ์žˆ์–ด์š”. ์™€์„œ ์ดฌ์˜ํ•˜๋ฉด ์ข‹์„ ๊ฑฐ ๊ฐ™์•„์š”."
04:33
So I started to travel around the mid-Atlantic region
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๊ทธ๋ž˜์„œ ์ €๋Š” ์ค‘๋ถ€์ง€์—ญ์„ ๋Œ์•„๋‹ค๋‹ˆ๋ฉฐ
04:37
filming these dead malls.
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์ด๋Ÿฐ ์ฃฝ์€ ์‡ผํ•‘๋ชฐ๋“ค์„ ์ฐ๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:40
Some were open.
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์˜์—…์ค‘์ธ ๊ณณ๋„ ์žˆ์—ˆ๊ณ 
04:42
Some were abandoned.
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๋ฒ„๋ ค์ง„ ๊ณณ๋„ ์žˆ์—ˆ์ฃ .
04:44
It was kind of always hard to get into the ones that were abandoned,
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์‚ฌ์‹ค ๋ฒ„๋ ค์ง„ ์‡ผํ•‘๋ชฐ์— ๋“ค์–ด๊ฐ€๋Š” ๊ฑด ๋Š˜ ์–ด๋ ค์› ์ง€๋งŒ
04:48
but I somehow always found a way in.
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์ €๋Š” ํ•ญ์ƒ ์–ด๋–ป๊ฒŒ๋“  ๋“ค์–ด๊ฐ”์Šต๋‹ˆ๋‹ค.
04:50
(Laughter)
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(์›ƒ์Œ)
04:53
The malls that are still open,
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์•„์ง ์˜์—…์ค‘์ธ ์‡ผํ•‘๋ชฐ๋“ค์€ ํ•ญ์ƒ ์ด๋Ÿฐ ์ด์ƒํ•œ ์ผ์„ ํ•ฉ๋‹ˆ๋‹ค.
04:57
they always do this weird thing -- like the dead malls.
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๊ฑฐ์˜ ์ฃฝ์€ ์‡ผํ•‘๋ชฐ์ฒ˜๋Ÿผ์š”.
05:00
They'll have three stores left,
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์ƒ์ ์ด ์„ธ ๊ณณ๋งŒ ๋‚จ์•„ ์žˆ๋Š”๋ฐ๋„
05:01
but they try to spruce it up
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๊ทธ๊ณณ์„ ๋‹จ์žฅํ•˜๋ ค๊ณ  ํ•˜๋Š”๋ฐ์š”.
05:03
to make it appear like things are on the up-and-up.
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์‡ผํ•‘๋ชฐ์ด ์•„์ง ์„ฑ์—…์ค‘์ธ ๊ฒƒ์ฒ˜๋Ÿผ ๋ณด์ด๋ ค๊ณ  ๊ทธ๋Ÿฌ๋Š” ๊ฑฐ์ฃ .
05:06
For example,
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์˜ˆ๋ฅผ ๋“ค์–ด
05:08
you'll have an empty store
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๋น„์–ด์žˆ๋Š” ์ƒ์ ์ด ์žˆ์œผ๋ฉด
05:10
and they bring the gate down.
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๊ทธ ์ƒ์ ์˜ ๋ฌธ์„ ๋ง‰์•„๋ฒ„๋ฆฝ๋‹ˆ๋‹ค.
05:12
So at Owings Mills, for example, they put this tarp over the gate.
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์˜ค์œ™์Šค ๋ฐ€์Šค์˜ ๊ฒฝ์šฐ์—๋Š” ๋ฌธ ์œ„๋ฅผ ์žฅ๋ง‰์œผ๋กœ ๋ฎ์–ด๋ฒ„๋ ธ์ฃ .
05:16
Right?
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์ดํ•ด๋˜์‹œ์ฃ ?
05:18
And it's got a stock photo
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๊ทธ๋ฆฌ๊ณ  ๊ฑฐ๊ธฐ์— ๊ด‘๊ณ  ์‚ฌ์ง„์„ ๋ถ™์—ฌ๋‘ก๋‹ˆ๋‹ค.
05:21
of a woman who is so happy
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๋งค์šฐ ํ–‰๋ณตํ•œ ํ‘œ์ •์˜ ์—ฌ์„ฑ์ด
05:24
and she's holding a blouse,
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๋ธ”๋ผ์šฐ์Šค๋ฅผ ๋“ค๊ณ  ์žˆ์ฃ .
05:26
and she's like --
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์ด๋ ‡๊ฒŒ ๋ง์ด์ฃ .
05:27
(Laughter)
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(์›ƒ์Œ)
05:30
And then there's a guy standing next to her, with, like,
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๊ทธ๋ฆฌ๊ณ , ๊ทธ ์˜†์—๋Š” ์–ด๋–ค ๋‚จ์„ฑ์ด ์„œ ์žˆ๋Š”๋ฐ
05:33
an espresso cup, and he's like --
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์—์Šคํ”„๋ ˆ์†Œ ์ž”์„ ๋“ค๊ณ  ์ด๋Ÿฐ ํ‘œ์ •์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
05:35
(Laughter)
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(์›ƒ์Œ)
05:38
And it says, "What brings you today?"
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๊ทธ ์œ„์—๋Š” ์ด๋Ÿฐ ๋ฌธ๊ตฌ๊ฐ€ ์žˆ์ฃ . "๋ฌด์Šจ ์ผ๋กœ ์˜ค์…จ์Šต๋‹ˆ๊นŒ?"
05:43
(Laughter)
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(์›ƒ์Œ)
05:44
I wanted to be scared and depressed.
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์ €ํ•œํ…Œ ๊ฒ๋จน๊ณ  ์šฐ์šธํ•ด์ง€๋ผ๋Š” ๊ฑฐ์ฃ .
05:47
Thank you.
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๊ณ ๋ง™๊ฒŒ๋„ ๋ง์ด์ฃ .
05:51
So the comments just kept pouring in
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์˜์ƒ์— ๋Œ€ํ•œ ๋Œ“๊ธ€๋“ค์ด
05:56
on the videos,
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๊ณ„์† ์Ÿ์•„์ ธ ๋“ค์–ด์™”์Šต๋‹ˆ๋‹ค.
05:58
from all over the country, and then all over the world.
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์ „๊ตญ์ ์œผ๋กœ ์‹œ์ž‘ํ•˜๋”๋‹ˆ ์ „์„ธ๊ณ„๋กœ๋ถ€ํ„ฐ ํผ์ ธ๋‚˜๊ฐ”์ฃ .
06:02
And I started to think, this could really be something,
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์ด๊ฒŒ ๋ญ”๊ฐ€ ํ™”์ œ๊ฐ€ ๋˜๊ฒ ๋‹ค๋Š” ์ƒ๊ฐ์ด ๋“œ๋Š” ํ•œํŽธ์œผ๋กœ๋Š”
06:05
but I had to get creative, because I'm like,
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์ฐฝ์˜์ ์ธ ๊ฒƒ์ด ํ•„์š”ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:07
how long are people going to sit and watch me waddling through an empty mall?
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ํ…… ๋นˆ ์‡ผํ•‘๋ชฐ์„ ๋Œ์•„๋‹ค๋‹ˆ๋Š” ์˜์ƒ์„ ๊ณ„์† ์ง€์ผœ๋ณด๊ณ  ์žˆ์ง€๋Š” ์•Š์„ ํ…Œ๋‹ˆ๊นŒ์š”.
06:13
(Laughter)
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(์›ƒ์Œ)
06:17
So the original episodes I filmed with an iPhone.
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์ฒ˜์Œ์—๋Š” ์•„์ดํฐ์œผ๋กœ ์˜์ƒ๋“ค์„ ์ดฌ์˜ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:21
So I'd walk through the mall with an iPhone, and, you know.
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์•„์ดํฐ์„ ๋“ค๊ณ  ์‡ผํ•‘๋ชฐ ์•ˆ์„ ๋Œ์•„๋‹ค๋‹ˆ๋Š” ๊ฑฐ์ฃ .
06:25
Like that.
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์ด๋ ‡๊ฒŒ์š”.
06:27
(Laughter)
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(์›ƒ์Œ)
06:28
And security -- because malls, they don't like photography --
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๋ฐฑํ™”์  ์ž…์žฅ์—์„œ๋Š” ์‚ฌ์ง„ ์ฐํžˆ๋Š” ๊ฒƒ์„ ์ข‹์•„ํ•˜์ง€ ์•Š๊ธฐ ๋•Œ๋ฌธ์—
06:32
so the security would come up and be like, "Put that away," and I'm like, "OK."
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๊ฒฝ๋น„๊ฐ€ "๊ทธ๋งŒ ์ฐ์œผ์„ธ์š”"๋ผ๊ณ  ํ•˜๋ฉด ์ „ ๊ทธ๋ƒฅ ์•Œ์•˜๋‹ค๊ณ  ๋Œ€๋‹ตํ–ˆ์ฃ .
๊ทธ๋ž˜์„œ ์ €๋Š” ์ฐฝ์˜์ ์ด๊ณ  ๊ตํ™œํ•ด์ ธ์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:36
So I had to get creative and sneaky,
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06:38
so I started using a hidden camera and different techniques
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๊ทธ๋ž˜์„œ ์ „ ๋ชฐ๋ž˜ ์นด๋ฉ”๋ผ์™€ ๋‹ค๋ฅธ ๊ธฐ๋ฒ•๋“ค์„ ์ด์šฉํ•ด์„œ
06:42
to get the footage that I needed,
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ํ•„์š”ํ•œ ์žฅ๋ฉด์„ ์ฐ๊ธฐ ์‹œ์ž‘ํ–ˆ์ฃ .
06:43
and basically what I wanted to do
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๊ทธ๋ฆฌ๊ณ  ๊ธฐ๋ณธ์ ์œผ๋กœ ์ œ๊ฐ€ ์›ํ–ˆ๋˜ ๊ฒƒ์€
06:45
was make the video
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์ž๊ธฐ๊ฐ€ ์ง์ ‘ ๊ฒฝํ—˜ํ•˜๋Š” ๋“ฏํ•œ ์˜์ƒ์„ ๋งŒ๋“œ๋Š” ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
06:48
like it was a first-person experience,
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06:50
like you are sitting --
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์—ฌ๋Ÿฌ๋ถ„์ด ์˜์ž์— ์•‰์•„์„œ
06:54
put your headphones on watching the screen --
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ํ—ค๋“œํฐ์„ ์“ฐ๊ณ  ํ™”๋ฉด์„ ๋ณด๋ฉด์„œ๋„
06:56
it's like, you're there in the video,
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๋งˆ์น˜ ์ž์‹ ์ด ์˜์ƒ ์•ˆ์— ์žˆ๋Š” ๊ฒƒ์ฒ˜๋Ÿผ ๋ง์ด์ฃ .
06:58
like a video game, basically.
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๊ธฐ๋ณธ์ ์œผ๋กœ ๋น„๋””์˜ค ๊ฒŒ์ž„๊ฐ™์€ ๊ฑฐ์ฃ .
07:02
I also started to use music,
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์ €๋Š” ์˜์ƒ์— ์Œ์•…์„ ๋„ฃ๊ธฐ ์‹œ์ž‘ํ•˜๋ฉด์„œ
07:04
collaborating with artists who create music called vaporwave.
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'๋ฒ ์ดํผ ์›จ์ด๋ธŒ(Vaporwave)'๋ผ๋Š” ์žฅ๋ฅด์˜ ์ž‘๊ณก๊ฐ€๋“ค๊ณผ ๊ณต๋™์ž‘์—…์„ ํ•˜๊ธฐ๋„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
07:08
And vaporwave is a music genre
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'๋ฒ ์ดํผ ์›จ์ด๋ธŒ'๋Š” 2010๋…„๋Œ€ ์ดˆ์— ์ธํ„ฐ๋„ท์—์„œ ์ƒ๊ฒจ๋‚œ ์Œ์•… ์žฅ๋ฅด์ธ๋ฐ์š”.
07:11
that emerged in the early 2010s among internet communities.
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07:15
Here's an example.
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์˜ˆ๋ฅผ ๋“ค๋ฉด ์ด๋Ÿฐ ๊ฑฐ์˜ˆ์š”.
07:16
(Music)
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(์Œ์•…)
07:48
That's by an artist named Disconscious
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์ด ๊ณก์€ "Disconscious"๋ผ๋Š” ์ž‘๊ณก๊ฐ€์˜ "Hologram Plaza"๋ผ๋Š” ์•จ๋ฒ”์˜ ๊ณก์ž…๋‹ˆ๋‹ค.
07:51
from an album he did called "Hologram Plaza."
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07:54
So if you look that up, you can hear more of those tunes.
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๊ทธ ์•จ๋ฒ”์„ ์ฐพ์•„๋ณด์‹œ๋ฉด ์ด๋Ÿฐ ์Œ์•…์„ ๋” ๋“ค์–ด๋ณด์‹ค ์ˆ˜ ์žˆ์„ ๊ฑฐ์˜ˆ์š”.
07:57
Vaporwave is more than an art form. It's like a movement.
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๋ฒ ์ดํผ ์›จ์ด๋ธŒ๋Š” ์˜ˆ์ˆ ์ด๋ผ๊ธฐ๋ณด๋‹ค ์‚ฌํšŒ ์šด๋™์— ๋” ๊ฐ€๊น์Šต๋‹ˆ๋‹ค.
08:01
It's nihilistic, it's angsty,
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ํ—ˆ๋ฌดํ•จ๊ณผ ๋ถˆ์•ˆ๊ฐ์„ ์ฃผ๋Š” ์Œ์•…์ด์ฃ .
08:04
but it's somehow comforting.
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๊ทธ๋Ÿฌ๋‚˜ ๋ญ”๊ฐ€ ํŽธ์•ˆํ•จ๋„ ๋Š๋‚๋‹ˆ๋‹ค.
08:06
The whole aesthetic is a way of dealing with things you can't do anything about,
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์ด ์šด๋™์˜ ๋ฏธํ•™์€ ์šฐ๋ฆฌ๊ฐ€ ์–ด์ฉ” ์ˆ˜ ์—†๋Š” ์ผ๋“ค์„ ๋‹ค๋ฃจ๋Š” ๋ฐฉ๋ฒ•์— ์žˆ์Šต๋‹ˆ๋‹ค.
08:11
like no jobs, or sitting in your parents' basement eating ramen noodles.
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์‹ค์งํ–ˆ๊ฑฐ๋‚˜ ๋ถ€๋ชจ๋‹˜ ๋Œ ์ง€ํ•˜์‹ค์—์„œ ๋ผ๋ฉด์„ ๋จน๋Š” ๊ฒƒ ๊ฐ™์€ ์ผ๋“ค์ด์ฃ .
08:17
Vaporwave came out of this generation's desire to express their hopelessness,
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๋ฒ ์ดํผ ์›จ์ด๋ธŒ๋Š” ์š”์ฆ˜ ์„ธ๋Œ€์˜ ์ ˆ๋ง์„ ํ‘œํ˜„ํ•˜๋ ค๋Š” ์š•๋ง์—์„œ ์‹œ์ž‘๋์Šต๋‹ˆ๋‹ค.
08:21
the same way that the pre-internet generation did
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์ธํ„ฐ๋„ท ์ด์ „ ์„ธ๋Œ€์˜ ์‚ฌ๋žŒ๋“ค์ด
08:25
sitting around in the food court.
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ํ‘ธ๋“œ ์ฝ”ํŠธ์—์„œ ์‹œ๊ฐ„์„ ๋ณด๋ƒˆ๋˜ ๊ฒƒ์ฒ˜๋Ÿผ ๋ง์ด์ฃ .
08:29
One of my favorite malls
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์ œ๊ฐ€ ๊ฐ€๋ณธ ์‡ผํ•‘๋ฌผ ์ค‘์—์„œ
08:32
I've been to
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๊ฐ€์žฅ ์ข‹์•„ํ•˜๋Š” ๊ณณ์€
08:34
is in Corpus Christi, and it's called the Sunrise Mall.
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ํ…์‚ฌ์Šค์ฃผ ์ฝ”ํผ์Šค ํฌ๋ฆฌ์Šคํ‹ฐ ์‹œ์— ์žˆ๋Š” ์„ ๋ผ์ด์ฆˆ ๋ชฐ(Sunrise Mall)์ž…๋‹ˆ๋‹ค.
08:38
When I was a kid,
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์ œ๊ฐ€ ์–ด๋ ธ์„ ์ ์—
08:40
my favorite thing to do was watch movies,
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์˜ํ™” ๋ณด๋Š” ๊ฑธ ๊ฐ€์žฅ ์ข‹์•„ํ–ˆ์Šต๋‹ˆ๋‹ค.
08:42
and I used to watch movies over and over and over again.
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๊ฐ™์€ ์˜ํ™”๋ฅผ ๊ณ„์† ๋ฐ˜๋ณตํ•ด์„œ ๋ณด๊ณค ํ–ˆ์ฃ .
08:45
And one of my favorite films was "The Legend of Billie Jean."
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๊ทธ๋ฆฌ๊ณ  ์ œ๊ฐ€ ๊ฐ€์žฅ ์ข‹์•„ํ–ˆ๋˜ ์˜ํ™”๋Š” "๋นŒ๋ฆฌ ์ง„์˜ ์ „์„ค"์ด๋ž€ ์˜ํ™”์˜€์–ด์š”.
08:51
Now, for those of you who have seen "The Legend of Billie Jean,"
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์ด ์˜ํ™”๋ฅผ ๋ณด์‹  ๋ถ„์ด๋ผ๋ฉด
08:54
you'll know that it's a great film.
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์ด ์˜ํ™”๊ฐ€ ๊ฑธ์ž‘์ด๋ผ๋Š” ๊ฑธ ์•„์‹ค ๊ฒ๋‹ˆ๋‹ค.
08:57
I love it.
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์ •๋ง ์ข‹์•„ํ•˜๋Š” ์˜ํ™”์ฃ .
08:58
And Helen Slater and Christian Slater --
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์˜ํ™” ์†์˜ ํ—ฌ๋ Œ ์Šฌ๋ ˆ์ดํ„ฐ์™€ ํฌ๋ฆฌ์Šค์ฒœ ์Šฌ๋ ˆ์ดํ„ฐ๋Š”
09:00
and if you didn't know, they are not related.
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๋ชจ๋ฅด์…จ๊ฒ ์ง€๋งŒ, ์„œ๋กœ ์•„๋ฌด ๊ด€๊ณ„๋„ ์•„๋‹™๋‹ˆ๋‹ค.
09:02
Many people thought that they were brother and sister. They're not.
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๋‹ค๋“ค ๋‚จ๋งค๋กœ ์•Œ๊ณ  ์žˆ์ง€๋งŒ ์‚ฌ์‹ค์€ ๊ทธ๋ ‡์ง€ ์•Š์ฃ .
์—ฌํ•˜ํŠผ, ์˜ํ™”์—์„œ๋Š” ์„ ๋ผ์ด์ฆˆ ๋ชฐ๋„ ์ดฌ์˜ ์žฅ์†Œ๋กœ ์‚ฌ์šฉ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
09:06
But anyway, Sunrise Mall was used in the film as a filming location.
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09:09
The mall is exactly the same as it was in 1984.
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๊ทธ ์‡ผํ•‘๋ชฐ์€ 1984๋…„์˜ ๊ทธ๋•Œ ๋ชจ์Šต๊ณผ ์™„์ „ํžˆ ๋˜‘๊ฐ™์Šต๋‹ˆ๋‹ค.
09:15
We're talking 32 years later. Let me show you.
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32๋…„ ํ›„์˜ ๋ชจ์Šต์€ ์ด๋ ‡์Šต๋‹ˆ๋‹ค. ํ•œ๋ฒˆ ๋ณด์‹œ์ฃ .
09:17
(Video) Dan Bell: And here's Billie Jean running across the fountain,
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(๋™์˜์ƒ) Dan Bell: ์—ฌ๊ธฐ์„œ ๋นŒ๋ฆฌ ์ง„์€
ํœด๋น„ ํŒŒ์ด์–ดํŠธ์˜ ์นœ๊ตฌ๋“ค์—๊ฒŒ ์ซ“๊ธฐ๋ฉฐ ๋ถ„์ˆ˜๋ฅผ ๊ฐ€๋กœ์ง€๋ฆ…๋‹ˆ๋‹ค.
09:22
being chased by Hubie Pyatt's friends.
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09:26
And she jumps over here.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๋…€๋Š” ์—ฌ๊ธฐ๋ฅผ ๋›ฐ์–ด๋„˜์Šต๋‹ˆ๋‹ค.
09:31
And you can see the shot right here is what it looks like today.
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์ด๊ณณ์˜ ์žฅ๋ฉด์ด ์ง€๊ธˆ ๋ชจ์Šต๊ณผ ๋˜‘๊ฐ™๋‹ค๋Š” ๊ฑธ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
09:37
It's pretty incredible.
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๋ฌด์ฒ™ ๋†€๋ž์Šต๋‹ˆ๋‹ค.
09:38
I mean, honestly, it's exactly the same.
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์ •๋ง๋กœ ์ด๊ฑฐ ์™„์ „ํžˆ ๋˜‘๊ฐ™์€๋ฐ์š”.
09:43
And there they are falling in the fountain,
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์€ ๋ถ„์ˆ˜๋กœ ๋„˜์–ด์ง€๊ณ 
09:45
and she runs up the stairs.
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๊ทธ๋…€๋Š” ๊ณ„๋‹จ์„ ๋›ฐ์–ด ์˜ฌ๋ผ๊ฐ‘๋‹ˆ๋‹ค.
09:46
This is a nice shot of the whole thing here.
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์ด ์žฅ์†Œ์˜ ๋ชจ๋“  ๊ฒƒ์„ ์ž˜ ๋‹ด์•„๋‚ธ ์žฅ๋ฉด์ด์ฃ .
09:53
Dan Bell: I love that so much.
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DB: ์ œ๊ฐ€ ์ •๋ง ์ข‹์•„ํ•˜๋Š” ์žฅ๋ฉด์ด์—์š”.
09:55
(Laughter)
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(์›ƒ์Œ)
09:57
I always think in my head, if I owned a dead mall --
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์ €๋Š” ๋Š˜ ๋‚ด๊ฐ€ ๋งŒ์•ฝ ์ฃฝ์€ ์‡ผํ•‘๋ชฐ์˜ ์ฃผ์ธ์ด์—ˆ๋”๋ผ๋ฉด ํ•˜๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
10:01
why don't they embrace their vintage look?
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์™œ ๋‹ค๋“ค ์˜› ๋ชจ์Šต์„ ๋‚จ๊ฒจ๋‘์ง€ ์•Š๋Š” ๊ฑธ๊นŒ์š”?
์˜ˆ๋ฅผ ๋“ค๋ฉด, ๋ฐ” ์•ˆ์—
10:04
Put in a bar,
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10:06
like, put vegan food in the food court
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์ฑ„์‹์ฃผ์˜์ž๋ฅผ ์œ„ํ•œ ์Œ์‹ ๊ฐ™์€ ๊ฒƒ๋“ค์„ ํ‘ธ๋“œ์ฝ”ํŠธ์— ์ง„์—ดํ•˜๊ณ 
10:11
and invite millennials and hipsters
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๋ฐ€๋ ˆ๋‹ˆ์—„ ์„ธ๋Œ€๋“ค๊ณผ ์œ ํ–‰์— ์•ž์„  ์‚ฌ๋žŒ๋“ค์„ ์ดˆ๋Œ€ํ•ด์„œ
10:14
to come and drink and eat,
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๋จน๊ณ  ๋งˆ์‹ค ์ˆ˜ ์žˆ๊ฒŒ ํ•œ๋‹ค๋ฉด
10:17
and I guarantee you within three weeks
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3์ฃผ ์•ˆ์— H&M๊ณผ ๋ฆฌ๋ฐ”์ด์Šค๊ฐ€ ๋งค์žฅ ์ž๋ฆฌ๋ฅผ ์–ป์œผ๋ ค๊ณ 
10:19
H&M and Levi's will be banging on the door trying to get space.
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๋ฌธ์„ ์พ…์พ… ๋‘๋“œ๋ฆด ๊ฑฐ๋ผ๊ณ  ์žฅ๋‹ดํ•ฉ๋‹ˆ๋‹ค.
10:23
I don't know why they don't do this,
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์™œ ๋‹ค๋“ค ๊ทธ๋ ‡๊ฒŒ ํ•˜์ง€ ์•Š๋Š”์ง€ ๋ชจ๋ฅด๊ฒ ์–ด์š”.
10:25
but apparently,
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๋ฌผ๋ก  ์ด๊ฒƒ๋“ค์€
10:26
it's only in my mind, it goes all day.
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์ œ๊ฐ€ ๋Š˜ ๋จธ๋ฆฟ์†์—๋งŒ ๋‘๊ณ  ์žˆ๋Š” ์ƒ๊ฐ์ผ ๋ฟ์ด์ฃ .
10:30
(Laughter)
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(์›ƒ์Œ)
10:33
Anyway, in closing --
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์•„๋ฌดํŠผ, ๋งˆ์ง€๋ง‰์œผ๋กœ
10:35
(Laughter)
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(์›ƒ์Œ)
10:39
When they first asked me to do this talk,
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์ œ๊ฐ€ ์ด ๊ฐ•์—ฐ์„ ์ฒ˜์Œ ๋ถ€ํƒ๋ฐ›์•˜์„ ๋•Œ
10:42
I said,
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์ „ ์ด๋ ‡๊ฒŒ ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.
10:44
"Do you have the right person?"
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"์ œ๋Œ€๋กœ ์ฐพ์•„์˜ค์‹  ๊ฑฐ ๋งž๋‚˜์š”?"
10:45
(Laughter)
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(์›ƒ์Œ)
10:50
These talks are supposed to be kind of inspiring and --
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์ด๋Ÿฐ ๊ฐ•์—ฐ๋“ค์€ ๋ญ”๊ฐ€ ๊ฐ๋ช… ๊นŠ์–ด์•ผ ํ•˜์ž–์•„์š”.
10:54
(Laughter)
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(์›ƒ์Œ)
11:00
I remembered something, though.
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๊ทธ๋ž˜๋„ ํ•˜๋‚˜ ๊ธฐ์–ตํ•˜๋Š” ๊ฒŒ ์žˆ๋Š”๋ฐ์š”.
11:02
I put my camera down three or four years ago,
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์ €๋Š” 3, 4๋…„ ์ „์— ์นด๋ฉ”๋ผ์—์„œ ์†์„ ๋†“์•˜์ง€๋งŒ
11:08
and it took going to these malls
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์ด๋Ÿฐ ์‡ผํ•‘๋ชฐ๋“ค์„ ์ ‘ํ•˜๋ฉด์„œ ๋‹ค์‹œ ์˜๊ฐ์„ ์–ป์„ ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
11:12
for me to be inspired again.
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11:15
And to see my audience
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๊ทธ๋ฆฌ๊ณ  ์ „์„ธ๊ณ„์— ์žˆ๋Š” ์‹œ์ฒญ์ž๋“ค์ด
11:19
and people from all over the world writing me and saying,
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"์™€, ์˜์ƒ๋“ค ๋งˆ์Œ์— ๋“ค์–ด์š”"๋ผ๊ณ  ๋งํ•˜๊ฑฐ๋‚˜ ๊ธ€์„ ๋‚จ๊ธฐ๋Š” ์ผ์ด
11:22
"God, I love your videos,"
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11:24
is incredible.
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๋ฏฟ๊ฒจ์ง€์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
11:27
I don't know how to even explain it,
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์˜ˆ์ˆ ๊ฐ€๋กœ์„œ ๊ทธ๊ฒƒ์ด ์–ผ๋งˆ๋‚˜ ๋ณด๋žŒ์ฐฌ ์ผ์ธ์ง€
11:28
as an artist,
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11:30
how fulfilling that is.
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๋ง๋กœ ์„ค๋ช…ํ•  ๊ธธ์ด ์—†์–ด์š”.
11:32
If you would have told me a year ago
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๋งŒ์•ฝ ์—ฌ๋Ÿฌ๋ถ„์ด 1๋…„ ์ „์˜ ์ €์—๊ฒŒ
11:35
that I would be standing on this stage
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์ œ๊ฐ€ ์ด ๊ฐ•์—ฐ๋ฌด๋Œ€์— ์„œ์„œ
11:38
talking to all of you wonderful people,
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์—ฌ๋Ÿฌ๋ถ„ ์•ž์—์„œ ์ด๋ ‡๊ฒŒ ๋งํ•˜๊ณ  ์žˆ์„ ๊ฑฐ๋ผ ๋งํ•ด์ฃผ์…จ๋‹ค๋ฉด
11:41
I would have never believed it.
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์ €๋Š” ๋ฏฟ์ง€ ์•Š์•˜์„ ๊ฒ๋‹ˆ๋‹ค.
11:42
I am humbled
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๋ชธ๋‘˜ ๋ฐ”๋ฅผ ๋ชจ๋ฅผ ์ •๋„๋กœ
11:44
and so appreciative.
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์ •๋ง ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
11:45
Thank you very much.
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์ •๋ง ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
11:47
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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