The freakonomics of McDonalds vs. drugs | Steven Levitt

スティーヴン・レヴィット クラック経済の分析

2,228,372 views

2007-01-16 ・ TED


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The freakonomics of McDonalds vs. drugs | Steven Levitt

スティーヴン・レヴィット クラック経済の分析

2,228,372 views ・ 2007-01-16

TED


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翻訳: Kayo Mizutani 校正: Masami Mutsukado and Kacie Wright
00:25
You'll be happy to know that I'll be talking not about my own tragedy,
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ご安心ください 私がお話しするのは 自分自身の悲劇ではなく
00:29
but other people's tragedy.
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他人の悲劇です
00:31
It's a lot easier to be lighthearted about other people's tragedy
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私達は他人の悲劇に関しては多少楽観的でいられます
00:34
than your own,
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00:35
and I want to keep it in the spirit of the conference.
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それにこの会議の精神を保ちたいので
もし報道記事が真実なら
00:40
So, if you believe the media accounts,
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00:42
being a drug dealer in the height of the crack cocaine epidemic
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クラック コカインの流行が最も盛んな時に麻薬の売人であることは
00:46
was a very glamorous life, in the words of Virginia Postrel.
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大変華やかな人生だとヴァージニア ポストレルは言いました
00:50
There was money, there was drugs, guns, women,
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金 ドラッグ 拳銃 女
00:54
you know, you name it -- jewelry, bling-bling -- it had it all.
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派手な宝石も 何でも手に入ります
00:59
What I'm going to tell you today is that, in fact, based on 10 years of research,
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今日皆さんにお話するのは 10年に及ぶ実際の調査に基づきます
01:04
a unique opportunity to go inside a gang --
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ギャングの中に入って
01:07
to see the actual books, the financial records of the gang --
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その財務記録の実態を見るまれな機会を得たことから
01:10
that the answer turns out not to be
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ギャングとはそんなに華やかな人生ではないと分かりました
01:12
that being in the gang was a glamorous life.
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01:16
But I think, more realistically, that being in a gang --
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それどころか もっと現実的に ギャングであることや
01:18
selling drugs for a gang -- is perhaps the worst job in all of America.
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ギャングのために麻薬を売るのは アメリカでも最悪の仕事でしょう
01:22
And that's what I'd like to convince you of today.
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それを今日は皆さんに納得していただきます
01:25
So there are three things I want to do.
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三つの話をします
01:27
First, I want to explain how and why crack cocaine
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最初に クラックがなぜ都内のギャングに
01:31
had such a profound influence on inner-city gangs.
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これほど深い影響を及ぼしたかを説明します
01:36
Secondly, I want to tell you
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二番目に 僕みたいな奴がなぜ
01:38
how somebody like me came to be able to see
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ギャングの内部を見る事ができたかを話します
01:43
the inner workings of a gang -- an interesting story, I think.
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01:46
And then third, I want to tell you, in a very superficial way,
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面白い話だと思います
そして三番目は ギャングの財政記録を実際に見て
01:49
about some of the things we found
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解った事のいくつかを
01:51
when we actually got to look at the financial records,
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表面的に話します
01:54
the books, of the gang.
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01:55
So before I do that, just one warning,
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その前に 一つ注意をしておきます
01:59
which is that this presentation has been rated 'R'
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このプレゼンテーションは米国映画協会からR指定とされ
02:02
by the Motion Picture Association of America.
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02:05
It contains adult themes, adult language.
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アダルトテーマやアダルト表現が含まれます
02:08
Given who is up on the stage, you'll be delighted to know
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まあ 僕を見ていただければ わかると思いますが
02:11
that, in fact, there'll be no nudity --
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ヌードはありません
まあ
02:14
(Laughter)
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(笑)
02:16
Unexpected wardrobe malfunctions aside.
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服がずれ落ちない限り..
02:19
(Laughter)
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(笑)
02:23
So let me start by talking about crack cocaine,
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さて クラックとそれがいかにギャングを変えたかについて話しましょう
02:27
and how it transformed the gang.
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02:29
To do that, you have to actually go back to a time before crack cocaine,
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クラック コカイン前 80年代初めの
02:32
in the early '80s, and look at it from the perspective of a gang leader.
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ギャング リーダーの視点から見ていきます
02:36
Being a gang leader in the inner city wasn't such a bad deal in the mid-'80s --
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80年代半ば 都心のギャング リーダーでいることは悪くはありません
02:42
the early '80s, let me say.
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02:43
Now, you had a lot of power, and you got to beat people up --
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80年代の初めは--
絶大な権力があって 人に暴力をふるって--
02:46
you got a lot of prestige, a lot of respect.
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多くの名声と多くの尊敬
02:49
But the thing is, there was no money in it.
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でもお金持ちではなかった
02:51
The gang had no way to make money.
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ギャングはお金を儲ける方法がないのです
02:53
You couldn't charge dues to the people in the gang,
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手下からは徴収できずー
02:56
because the people in the gang didn't have any money.
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彼らには金がない
02:58
You couldn't really make any money selling marijuana --
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マリファナは儲かりません
03:01
marijuana's too cheap, it turns out.
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マリファナは安すぎたので
03:03
You can't get rich selling marijuana.
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お金は儲かりません
03:05
You couldn't sell cocaine;
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コカインは売れません
03:07
cocaine's a great product -- powdered cocaine --
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粉末コカインは優秀な商品です
03:09
but you've got to know rich white people.
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でも金持ちの白人にしか売れず
03:11
And most of the inner-city gang members didn't know any rich white people,
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都心のギャング メンバーのほとんどは白人に知り合いがなく
03:15
so couldn't sell to that market.
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市場に出られない
03:16
You couldn't really do petty crime, either.
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軽犯罪では
03:18
Turns out, petty crime's a terrible way to make a living.
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生計が立たない
その結果
03:21
As a result, as a gang leader, you had, you know, power --
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ギャング リーダーは権力があって
03:24
it's a pretty good life -- but the thing was, in the end,
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いい生活ができても
実家で母親と住んでいます
03:27
you were living at home with your mother.
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03:29
And so it wasn't really a career.
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それに本当の職業じゃない
03:31
There were limits to how powerful and important you could be
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いかに
権力と影響力があっても
03:34
if you had to live at home with your mother.
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母親と一緒ではね...
03:36
Then along comes crack cocaine.
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そこでクラックの登場です
03:39
And in the words of Malcolm Gladwell,
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マルコム グラッドウェルの言葉を借りればクラックは
03:42
crack cocaine was the extra-chunky version of tomato sauce
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都心用のトマトの塊入りトマトソースでした
03:46
for the inner city.
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03:47
(Laughter)
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(笑)
03:49
Because crack cocaine was an unbelievable innovation.
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クラックは驚くべき革新だったのです
03:51
I don't have time to talk about it today, but if you think about it,
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これについて話す時間はありません
でも 考えてみれば過去25年において
03:54
I would say that in the last 25 years,
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03:56
of every invention or innovation that's occurred in this country,
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アメリカでの全ての発明や革新のうち
03:59
the biggest one in terms of impact
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都心の住人の福祉に一番大きな影響を与えたのが
04:01
on the well-being of people who live in the inner city,
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04:05
was crack cocaine.
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クラック コカインだと言えます
04:06
And for the worse -- not for the better, but for the worse.
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良い影響ではなく 悪い影響
04:09
It had a huge impact on life.
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04:10
So what was it about crack cocaine?
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人生への大きな影響
ではクラックの魅力とは?
04:12
It was a brilliant way of getting the brain high.
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ハイな状態になるには最高の方法です
04:17
Because you could smoke crack cocaine -- you can't smoke powdered cocaine --
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粉末コカインと違い クラックコカインは喫煙できます
04:23
and smoking is a much more efficient mechanism of delivering a high
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喫煙は鼻から吸い込むよりも効率的に
04:26
than snorting it.
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ハイになれます
04:27
And it turned out there was this audience that didn't know it wanted crack cocaine,
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クラックは求められていたわけでもないのにあっという間に
04:32
but when it came, it really did.
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広まった
04:34
And it was a perfect drug;
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04:35
you could buy the cocaine that went into it for a dollar,
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売るにも完璧でした
1ドルで手に入り 5ドルで売れるのです
04:39
sell it for five dollars.
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04:41
Highly addictive -- the high was very short.
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中毒度が高く -- ハイ状態の時間がとても短い
04:43
So for fifteen minutes, you get this great high,
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15分は 最高の気分です
04:46
and then when you come down,
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04:47
all you want to do is get high again.
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それから気分は落ち込み またハイの状態になりたいと願います
04:50
It created a wonderful market.
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最高の市場です
04:52
And for the people who were there running the gang,
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ギャングを運営する人にも
04:55
it was a great way, seemingly, to make a lot of money.
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お金を儲ける最高の手段に見えました
04:59
At least for the people on the top.
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少なくともトップには
05:01
So this is where we enter the picture.
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ここで僕達の登場です
05:03
Not really me -- I'm really a bit player in all this.
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実は僕はただの端役で 共著者の
05:05
My co-author, Sudhir Venkatesh, is the main character.
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スディール ヴェンカテッシュが主役です
05:08
He was a math major in college who had a good heart,
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彼は大学を数学を専攻していた気の良い奴で
05:14
and decided he wanted to get a sociology PhD,
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社会学の博士号を習得する事に決めて
05:16
came to the University of Chicago.
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シカゴ大学に来ました
05:18
Now, the three months before he came to Chicago,
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シカゴに来る前の3ヶ月は バンドグループ グレイトフル デッドの
05:21
he had spent following the Grateful Dead.
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05:23
And in his own words, he "looked like a freak."
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追っかけをしており
外見は彼自身の言葉で「まるで気違い」
05:27
He's a South Asian -- very dark-skinned South Asian.
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彼は南アジア人 -- とても浅黒い南アジア人です
05:31
Big man, and he had hair, in his words, "down to his ass."
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大きな男で 髪は 彼の言葉で「ケツにとどく」
05:35
Defied all kinds of boundaries:
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あらゆる境界に挑み 黒人か白人? 男か女?
05:37
Was he black or white? Was he man or woman?
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05:39
He was really a curious sight to be seen.
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彼は物珍しい"ひと"でした
05:43
So he showed up at the University of Chicago,
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彼はシカゴ大学に現れ
05:45
and the famous sociologist William Julius Wilson
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そして有名な社会学者 ウイリアムJウィルソンは
05:47
was doing a book that involved surveying people all across Chicago.
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シカゴ中の住人の調査に関する本の作成中でした
05:53
He took one look at Sudhir, who was going to go do some surveys for him,
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彼の為に調査を行うことになったスディールを見て
05:57
and decided he knew exactly the place to send him,
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調査にぴったりの場所を選びました
05:59
which was to one of the toughest, most notorious housing projects
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最も無法で悪名高い公営団地の1つ
06:02
not just in Chicago, but in the entire United States.
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しかもシカゴだけでなく 米国全域です
06:05
So Sudhir, the suburban boy who had never really been in the inner city,
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スディールは郊外出身で 都心にほとんど縁がなかったのですが
06:08
dutifully took his clipboard and walked down to this housing project,
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まじめに クリップボードを抱え この公営団地へと出向きました
06:13
gets to the first building.
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最初の建物にたどり着き
06:15
The first building? Well, there's nobody there.
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最初の建物? そこには誰もいません
06:18
But he hears some voices up in the stairwell,
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でも階段の吹き抜けの上から声がしたので階段を登ります
06:21
so he climbs up the stairwell, comes around the corner,
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角を曲がると
06:25
and finds a group of young African-American men playing dice.
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若いアフリカ系アメリカ人の男性グループがダイスをしていました
06:30
This is about 1990, peak of the crack epidemic.
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1990年頃で クラック流行の頂点でした
06:33
This is a very dangerous job, being in a gang.
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ギャングは危険な仕事なのでー驚かされるのを嫌います
06:35
You don't like to be surprised.
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06:37
You don't like to be surprised by people who come around the corner.
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角からいきなり驚かされるのは嬉しくない事です
06:40
And the mantra was: shoot first; ask questions later.
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まず撃て 質問は後だ がモットーです
06:43
Now, Sudhir was lucky -- he was such a freak,
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スディールはラッキーでした
彼はすごく変人で--
06:46
and that clipboard probably saved his life,
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クリップボードが彼の命を救いました
06:48
because they figured no other rival gang member
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ギャングはクリップボードで襲撃に来たりはしませんから
06:50
would be coming up to shoot at them with a clipboard.
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(笑)
06:53
(Laughter)
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06:54
So his greeting was not particularly warm, but they did say,
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歓迎こそしなかったものの 彼らは言いました
06:57
well, OK -- let's hear your questions on your survey.
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その調査てぇのを聞いてみようじゃないか
07:01
So -- I kid you not --
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07:02
the first question on the survey that he was sent to ask was:
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冗談じゃなく 調査のための最初の質問は
07:06
"How do you feel about being poor and Black in America?"
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「アメリカで
貧乏かつ黒人である事をどう感じるか?」(笑)
07:09
(Laughter)
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07:12
Makes you wonder about academics.
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07:13
(Laughter)
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学者ってのは
(笑)
07:15
So the choice of answers were:
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選択できる回答は: 大変良い、良い、悪い、大変悪い
07:17
[A) Very Good B) Good C) Bad D) Very Bad]
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07:21
(Laughter)
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07:23
What Sudhir found out is, in fact, that the real answer was the following:
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スディールが実際もらった回答はー
07:26
[A) Very Good B) Good C) Bad D) Very Bad E) Fuck you]
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(E:クソくらえ)(笑)
07:29
(Laughter)
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07:31
The survey was not, in the end, going to be what got Sudhir off the hook.
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調査はスディールを危機に陥れ
07:35
He was held hostage overnight in the stairwell.
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彼は階段の吹き抜けで一晩中人質にされました
07:38
There was a lot of gunfire,
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07:39
there were a lot of philosophical discussions he had with the gang members.
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多くの発砲があり
哲学的議論をメンバーと交わしました
07:43
By morning, the gang leader arrived,
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明け方リーダーが
07:45
checked out Sudhir, decided he was no threat,
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スディールを調べ
彼は脅威ではないと帰しました
07:47
and they let him go home.
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07:48
So Sudhir went home, took a shower, took a nap.
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スディールは家でシャワーを浴び昼寝して
07:51
And you and I, probably, faced with the situation, would think,
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あなたや僕が こういう目に会ったら多分こう思うでしょう
07:56
"I guess I'm going to write my dissertation on The Grateful Dead,
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卒論はグレイトフルデッドについてにしよう
07:59
I've been following them for the last three months."
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3か月も追っかけたし
(笑)
08:02
(Laughter)
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一方スディールは すぐに その公共住宅に戻りました
08:03
Sudhir, on the other hand,
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08:04
got right back, walked down to the housing project,
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08:06
went up to the second floor,
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2階に上がって こう言いました 「こんにちは
08:08
and said: "Hey, guys, I had so much fun hanging out with you last night,
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昨晩は楽しかった
08:12
I wonder if I could do it again tonight."
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今夜もできないかな」
08:14
And that was the beginning of what turned out to be a beautiful relationship
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これは美しい友情の始まりとなって
08:17
that involved Sudhir living in the housing project on and off for 10 years,
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スディールは10年にわたり 公共住宅に出入りしました
08:21
hanging out in crack houses, going to jail with the gang members,
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クラック密売所でたむろし ギャングと刑務所に入り
08:26
having the windows shot out of his car,
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車の窓ガラスを撃たれたり
08:28
having the police break into his apartment and steal his computer disks --
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彼のアパートに侵入した警察にコンピューターディスクを盗まれたり
08:32
you name it.
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ありとあらゆることがありました
08:33
But ultimately, the story has a happy ending for Sudhir,
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最終的に物語はハッピーエンドとなり
08:36
who became one of the most respected sociologists in the country.
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彼は米国で最も尊敬される社会学者の一人となりました
08:39
And especially for me,
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オフィスでエクセルを開き 彼がギャングから山のような
08:41
as I sat in my office with my Excel spreadsheet open,
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08:44
waiting for Sudhir to come and deliver to me the latest load of data
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最新情報を仕入れるのを待っていた
08:47
that he would get from the gang.
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僕には特に--
08:49
(Laughter)
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08:53
It was one of the most unequal co-authoring relationships ever --
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最も不平等な協同著書でしょう
08:57
(Laughter)
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(笑)
08:58
But I was glad to be the beneficiary of it.
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私は受益者側であって光栄でした
09:01
So what did we find?
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さて 僕たちは何を見つけたか?ギャングから何を学んだか? 一つ言わせてください
09:03
What did we find in the gang?
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09:05
Well, let me say one thing:
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09:07
We really got access to everybody in the gang.
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僕たちはギャングの皆に会い
09:11
We got an inside look at the gang, from the very bottom up to the very top.
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内部の底辺からトップまで観察しました
09:15
They trusted Sudhir, in ways that really no academic has ever --
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彼らはスディールを信用し -- 今までに学者が --
09:20
or really anybody, any outsider -- has ever earned the trust of these gangs,
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というか外部の誰も --ここまで信用されたものはいません
09:25
to the point where they actually opened up
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僕にとって一番興味深い 帳簿
09:27
what was most interesting for me -- their books,
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09:29
the financial records they kept.
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財政的な記録を見せてくれるまでにー
09:31
They made them available to us, and we not only could study them,
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僕たちは
帳簿を借り 調べ 質問もできました
09:34
but we could ask them questions about what was in them.
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ギャングから学んだ事の結論を
09:37
So if I have to kind of summarize very quickly in the short time I have
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09:40
what the bottom line of what I take away from the gang is,
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短時間で短くまとめるとすれば
09:44
it's that, if I had to draw a parallel between the gang
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ギャングを他の組織と並行して示すとすれば
09:47
and any other organization,
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09:49
it would be that the gang is just like McDonald's,
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ギャングはマクドナルドです
09:52
in a lot of different respects -- the restaurant McDonald's.
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様々な点で-
09:55
So first, in one way,
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まず最初に--あまり面白くはありませんが
09:57
which isn't maybe the most interesting way, but it's a good way to start --
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どう組織されているかを見ましょう
10:00
is in the way it's organized, the hierarchy of the gang,
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ギャングの階層を
10:03
the way it looks.
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10:04
So here's what the org chart of the gang looks like.
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これがギャングの組織図です
10:07
I don't know if you know much about org charts,
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組織図はご存知ですか?
10:09
but if you were to assign a stripped-down and simplified McDonald's org chart,
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マクドナルドの組織図を解体し単純化すると
全く同じ組織図になります
10:13
this is exactly what it would look like.
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613138
1954
10:15
It's amazing, but the top level of the gang,
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驚くべきことに ギャングのトップたちは
10:17
they actually call themselves the "Board of Directors."
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彼ら自身をまさに「取締役員」と呼びます
10:19
(Laughter)
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(笑)
10:21
And Sudhir says
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スディール曰く「彼らにアメリカの企業についての
10:23
it's not like these guys had a very sophisticated view
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10:26
of what happened in American corporate life,
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教養があるわけではなく
10:29
but they had seen movies like "Wall Street,"
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「ウォール街」のような映画を観て
10:32
and they had learned a little bit about what it was like
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実体社会を学んだ為でしょう」
10:35
to be in the real world.
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635454
1951
10:37
Now, below that board of directors,
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その取締役会の下で 基本的に地域のVPがいます-
10:39
you've got essentially what are regional VPs --
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639287
2405
10:41
people who control, say, the South Side of Chicago, or the West Side of Chicago.
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641716
3785
言わばシカゴの南側や 西側を治める人
10:45
Sudhir got to know very well the guy who had the unfortunate assignment
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スディールはアイオワ州のフランチャイズを取る事を
10:49
of trying to take the Iowa franchise,
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649000
2339
不幸にも任命された人と仲良くなります
10:51
which, it turned out, for this black gang,
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2061
(笑)
それは 黒人ギャングが請け負った中でも
10:53
was not one of the more brilliant financial endeavors they undertook.
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財政面での努力の実らない場所でした
10:57
(Laughter)
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1254
10:58
But the thing that really makes the gang seem like McDonald's is its franchisees.
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4296
(笑)
しかしギャングとマクドナルドの似た点はそのフランチャイズ手法です
11:03
The guys who are running the local gangs --
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経営者である地方ギャングは
11:07
the four-square-block by four-square-block areas --
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4街区ごとを取り仕切ります
11:10
they're just like the guys, in some sense, who are running the McDonald's.
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彼らはある意味マクドナルドの店長で
11:14
They are the entrepreneurs.
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起業家です
11:15
They get the exclusive property rights to control the drug-selling.
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麻薬売買の特別な財産権を得て
11:19
They get the name of the gang behind them, for merchandising and marketing.
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背後にいるギャング名で販売促進や市場開拓をします
11:26
And they're the ones who basically make the profit or lose a profit,
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経営次第で儲け 損をするのは
11:29
depending on how good they are at running the business.
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基本的には彼らなのです
11:32
Now, the group I really want you to think about, though,
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さて皆さんに本当に考えていただきたいのは底辺の
11:35
are the ones at the bottom -- the foot soldiers.
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歩兵たちです
11:37
These are the teenagers, typically,
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2048
主に10代で
11:39
who'd be standing out on the street corner, selling the drugs.
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街角でドラッグを売る--
11:42
Extremely dangerous work.
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大変危険です
11:45
And important to note is that almost all of the weight, all of the people
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705036
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大切なのは組織のほぼ皆かなりの割合が 底辺に
11:50
in this organization are at the bottom -- just like McDonald's.
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属する事
そうです まるでマクドナルド
11:53
So in some sense, the foot soldiers are a lot like the people
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歩兵たちは マクドナルドで注文を取る人と
11:56
who are taking your order at McDonald's,
242
716503
1966
同じだといえます
11:58
and it's not just by chance that they're like them.
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彼らが似ているのは偶然ではなく
12:00
In fact, in these neighborhoods, they'd be the same people.
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この界隈では 同一人物なのです
12:03
So the same kids who are working in the gang were actually,
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ギャングの為に働いている子供の大半は
12:06
at the very same time, typically working part-time
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2759
同時にマクドナルドのような場所で
12:09
at a place like McDonald's.
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アルバイトしています
12:11
Which already foreshadows the main result that I've talked about,
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先程の話 ギャングが
12:14
about what a crappy job it was, being in the gang.
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儲からないという証明です
12:17
Because obviously, if being in the gang were such a wonderful, lucrative job,
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ギャングが素晴しく儲かる仕事だったら
12:21
why in the world would these guys moonlight at McDonald's?
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マクドナルドでアルバイトしますか?
12:24
So what do the wages look like? You might be surprised.
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では 収入はいくらか? 驚くなかれ
12:27
But based on being able to talk to them and to see their records,
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3627
実際
彼らと話し 記録を見て
12:31
this is what it looks like in terms of the wages.
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2470
彼らの収入とは
12:33
The hourly wage the foot soldiers were earning was $3.50 an hour.
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4090
歩兵の場合は時給3.5ドルです
12:37
It was below the minimum wage. And this is well-documented.
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757846
3389
最低賃金を下回りますね? 文書で裏付けできます
12:41
It's easy to see by the patterns of consumption they have.
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761259
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消費のパターンからも簡単に読み取れます
12:44
It really is not fiction -- it's fact.
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作り事ではなく 事実です
12:47
There was very little money in the gang, especially at the bottom.
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3831
ギャングは お金持ちではない 特に底辺は
12:51
Now if you managed to rise up, say, and be that local leader,
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もし 地域のリーダーになれたとしても
12:54
the guy who's the equivalent of the McDonald's franchisee,
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2737
マクドナルドの店長と同等です
12:57
you'd be making 100,000 dollars a year.
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1885
一年での稼ぎは10万ドル
12:59
And that, in some ways, was the best job you could hope to get
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それが期待できる最高の仕事です
13:02
if you were growing up in one of these neighborhoods as a young black male.
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3658
もし それらの界隈で育った黒人男性なら
13:06
If you managed to rise to the very top,
265
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1895
トップになれば
13:08
200,000 or 400,000 dollars a year is what you'd hope to make.
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20万から40万ドルは期待でき
13:10
Truly, you would be a great success story.
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成功者と言われます
13:13
And one of the sad parts of this is that, indeed,
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クラックが及ぼす多くの影響で嘆かわしいのは
13:16
among the many other ramifications of crack cocaine
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2545
13:19
is that the most talented individuals in these communities --
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4130
これらの地域社会の最も有能な個人が その為に
13:23
this is what they were striving for.
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1731
努力する事です
13:25
They weren't trying to make it in legitimate ways,
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彼らは合法的な方法で成功しようとはしません
13:27
because there were no legitimate channels out.
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それでは抜け出せない
13:30
This was the best way out.
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810016
1373
これが最高の抜け道です
13:31
And it actually was the right choice, probably,
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2671
そして実際 これは 正しい選択でしょう
13:34
to try to make it out this way.
276
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3326
見て下さい
13:38
You look at this,
277
818117
1284
13:39
the relationship to McDonald's breaks down here.
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2919
マクドナルドとの関係はここで崩れます
13:42
The money looks about the same.
279
822368
1935
収入は同じに見えます
13:44
Why is it such a bad job?
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824327
1442
なぜそんなに酷い仕事か?
13:45
Well, the reason it's such a bad job is that there's somebody shooting at you
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825793
3716
それは いつも銃で
13:49
a lot of the time.
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829533
1562
襲われるから
13:51
So, with shooting at you, what are the death rates?
283
831119
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死亡率はというと?
13:54
We found, in our gang --
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834000
1157
調査したギャングでは -- これは普通でない
13:55
and admittedly, this was not really a standard situation;
285
835181
3236
状況下でした
13:58
this was a time of intense violence, of a lot of gang wars,
286
838441
4442
激しい武力衝突や ギャングの戦争があり
14:02
as this gang actually became quite successful.
287
842907
2659
このギャングは結構成功したのですが 犠牲を伴いました
14:05
But there were costs.
288
845590
1236
14:06
And so the death rate --
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1745
僕らの取った死亡率は
14:08
not to mention the rate of being arrested, sent to prison, being wounded --
290
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4960
--逮捕され率 刑務所送り 怪我した率を含め--
14:13
the death rate in our sample was seven percent per person per year.
291
853603
4705
年間一人当たり7%です
14:18
You're in the gang for four years,
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858332
1731
ギャングになって4年目なら 死ぬ確率は25%です
14:20
you expect to die with about a 25 percent likelihood.
293
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4516
14:24
That is about as high as you can get.
294
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2102
これがほぼ最高率でしょう
14:26
So for comparison's purposes,
295
866753
1847
比較のため 他の生き方を見てみましょう
14:28
let's think about some other walk of life you may expect might be extremely risky.
296
868624
5002
死ぬ確率が高いと思われる
14:33
Let's say that you were a murderer
297
873650
1992
殺人者なら
14:35
and you were convicted of murder, and you're sent to death row.
298
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3201
有罪となり 死刑囚監房行きです
14:38
It turns out, the death rates on death row from all causes, including execution:
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878891
3969
死刑囚の処刑を含む
全ての原因による死亡率は1年につき2%です
14:42
two percent a year.
300
882884
1156
14:44
(Laughter)
301
884064
1001
(笑)
14:45
So it's a lot safer being on death row
302
885089
3633
死刑囚監房にいる方が 街頭でドラッグを売るより安全なのです
14:48
than it is selling drugs out on the street.
303
888746
2560
14:51
That gives you some pause, for those of you who believe
304
891844
2878
これは 死刑制度が犯罪の抑止になると
14:54
that a death penalty's going to have an enormous deterrent effect on crime.
305
894746
4683
信じる人に再考させることでしょう
悪い面を強調しているわけではないのですが
15:00
To give you a sense of just how bad the inner city was during crack --
306
900556
3315
15:03
and I'm not really focusing on the negatives,
307
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2734
クラック時代の都心の酷さは--
15:06
but really, there's another story to tell you there --
308
906653
2920
別の話になりますが--
15:09
if you look at the death rates just of random, young black males
309
909597
3738
米国の都心で
育つ黒人男性の死亡率を無作為にみると--
15:13
growing up in the inner city in the United States,
310
913359
2387
15:15
the death rates during crack were about one percent.
311
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2776
クラック時代は約1%
15:18
That's extremely high.
312
918570
1152
15:19
And this is violent death -- it's unbelievable, in some sense.
313
919746
2991
これは大変高いです
変死の死亡率です 信じられない数字です
15:22
To put it into perspective: if you compare this to the soldiers in Iraq,
314
922761
4730
全体像で見ると 例えばイラク戦争で
15:27
for instance, right now fighting the war: 0.5 percent.
315
927515
3666
現在の戦っている兵士の死亡率は 0.5%
15:31
So in some very literal way,
316
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3037
文字通り この国で育つ若い黒人男性は
15:34
the young black men who were growing up in this country
317
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2908
イラク戦争で戦っている兵士達と
15:37
were living in a war zone,
318
937198
1813
15:39
very much in the sense that the soldiers over in Iraq are fighting in a war.
319
939035
6770
同じような前線で暮らしているのです
15:45
So why in the world, you might ask,
320
945829
3015
こう尋ねたくなるでしょう
15:48
would anybody be willing to stand out on a street corner
321
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3795
15:52
selling drugs for $3.50 an hour,
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2289
いったい誰が 4年の間に25%の死亡率で
15:55
with a 25 percent chance of dying over the next four years?
323
955000
2976
時給3.5ドルでドラッグなんか売るんだ?
15:58
Why would they do that?
324
958000
1935
なぜ彼らはそうするか? 二つほど理由があります
15:59
And I think there are a couple answers.
325
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2371
16:02
I think the first one is that they got fooled by history.
326
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5358
最初の理由は歴史に振り回されていることだと思います
16:08
It used to be the gang was a rite of passage;
327
968513
2317
ギャングが通過儀礼であったということ
16:10
that the young people controlled the gang;
328
970854
2034
ギャングを取り仕切る若者が ある年齢になると
16:12
that as you got older, you dropped out of the gang.
329
972912
2685
ギャングをやめる
16:16
So what happened was,
330
976463
1176
16:17
the people who happened to be in the right place at the right time --
331
977663
3278
では何が起こったか
適時適所に居合わせた人が
16:20
the people who happened to be leading the gang in the mid-to-late-'80s --
332
980965
5416
たまたま80年代の終わりにギャングを取り仕切っていて
16:26
became very, very wealthy.
333
986405
1959
大変金持ちになった
16:28
And so the logical thing to think
334
988388
2104
論理的な考えとしては 次世代は
16:30
was that they are going to age out of the gang
335
990516
3124
16:33
like everybody else has,
336
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1197
「歳をとれば彼らはいずれ引退し
16:34
and the next generation is going to take over and get the wealth.
337
994885
3115
次世代が引き継ぎ財産も受け継ぐ」
16:38
There are striking similarities, I think, to the Internet boom.
338
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2985
インターネットブームと驚くほど似ていませんか?
16:41
The first set of people in Silicon Valley got very, very rich.
339
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3226
シリコンバレーの最初のグループはかなり裕福になり
16:44
And then all of my friends said, "Maybe I should go do that, too."
340
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4090
そして友人の誰もがこう言います「僕も同じ事しようかな」
16:48
And they were willing to work very cheap for stock options that never came.
341
1008397
4604
彼らは安い給料でも仕事を引き受け 期待した富にはたどり着きません
16:53
In some sense, that's what happened, exactly,
342
1013025
2374
ある意味 ギャングの下っ端から始めようという人にも
16:55
to the set of people we were looking at.
343
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3514
16:58
They were willing to start at the bottom,
344
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2195
全く同じ事が起こったといえます
17:01
just like, say, a first-year lawyer at a law firm
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言わば法律事務所の下っ端弁護士のように
17:04
is willing to start at the bottom,
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1年目は意気込みます
17:06
work 80-hour weeks for not that much money,
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共同経営者になる為
17:08
because they think they're going to make partner.
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週80時間 低賃金で
17:10
But the rules changed, and they never got to make partner.
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実際には 規則が変わり経営者になれません
17:13
Indeed, the same people who were running all of the major gangs in the late 1980s
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1980年代後期に大手のギャングを仕切っていた人物が
17:17
are still running the major gangs in Chicago today.
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今もシカゴを仕切っているのです
17:19
They never passed on any of the wealth,
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財産も譲らない
17:21
So everybody got stuck at that $3.50-an-hour job,
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だから皆時給3.5ドルの仕事から抜け出せず 大変です
17:24
and it turned out to be a disaster.
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1919
17:27
The other thing the gang was very good at was marketing and trickery.
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4263
ギャングが得意なものにマーケティングと詐欺があります
17:31
And so for instance, one thing the gang would do is --
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例えば ギャングがやることにはー
17:35
the gang leaders would have big entourages,
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大勢の取り巻きがいるボスは
17:37
and they'd drive fancy cars and have fancy jewelry.
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3212
お洒落な車に乗り派手なアクセサリーを身につける
17:40
So what Sudhir eventually realized as he hung out with them more,
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スディールが彼らと一緒に行動して気付いたことは
17:43
is that, really, they didn't own those cars -- they just leased them,
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ギャングはこれらの車を所有しておらず
借り物です -彼らにはお洒落な車など買える余裕はなく
17:47
because they couldn't afford to own the fancy cars.
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2679
17:49
And they didn't really have gold jewelry, they had gold-plated jewelry.
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金の装身具は 全て金メッキ
17:53
It goes back to, you know, the real-real versus the fake-real.
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正真正銘の本物に対して偽の本物
17:56
And really, they did all sorts of things to trick the young people
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3962
若者が ギャング人生が素晴しいと信じるよう
18:00
into thinking what a great deal the gang was going to be.
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2793
トリックの全てを駆使して
18:03
So for instance, they would give a 14-year-old kid
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例えば 彼らは14歳の子供に
18:06
a whole roll of bills to hold.
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丸めた札束を握らせたり
18:09
That 14-year-old kid would say to his friends,
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その子は友達に
18:12
"Hey, look at all the money I got in the gang."
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2207
こう言います
「ギャングにもらったんだ」
18:14
It wasn't his money -- until he spent it,
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1977
それは使うまでは彼のお金ではなく・・
18:16
and then he was in debt to the gang,
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1719
18:18
and was sort of an indentured servant for a while.
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そして借金となり しばらく年季奉公となります
18:20
So I have a couple minutes.
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あと数分あるので
18:22
Let me do one last thing I hadn't thought I'd have time to do,
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最後に
ギャングを調査することで学んだ
18:26
which is to talk about what we learned more generally about economics,
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5254
一般的な経済学についてお話します
18:31
from the study of the gang.
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1111659
2007
18:33
So, economists tend to talk in technical words.
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3555
経済学者は専門用語で語り
18:37
Often, our theories fail quite miserably when we over the data,
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理論がしばしばデータと相反します
18:40
but what's kind of interesting is that in this setting,
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でも実際 興味深いのは この設定は
18:43
it turned out that some of the economic theories
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2317
実体経済に当てはまらなかった経済学の理論が
18:46
that worked not so well in the real economy
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2135
18:48
worked very well in the drug economy,
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2190
ドラック経済にうまく当てはまる事です
18:50
in some sense, because it's unfettered capitalism.
383
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2366
ある意味 純粋な資本主義だからです
18:52
Here's an economic principle.
384
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1393
経済学の原則に
18:54
This is one of the basic ideas in labor economics,
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2342
労働経済学の基本的な考えの一つ 「補償格差」があります
18:56
called a "compensating differential."
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1784
18:58
It's the idea that the increment to wages that a worker requires
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3442
基本的に 労働者に賃金を多めに支払うことで
19:01
to leave him indifferent between performing two tasks,
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2614
二つの仕事を平等に近づけ 不快な仕事の
19:04
one which is more unpleasant than the other.
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2105
埋め合わせを
19:06
Compensating differential -- it's why we think garbagemen might be paid more
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3646
するものです
ゴミ回収員は公園で働く人より高い賃金を支払われる--
19:10
than people who work in parks.
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1534
19:11
The words of one of the members of the gang, I think, make this clear.
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5922
ギャングの一員の話 これを明白に語ります
19:17
So it turns out -- I'm sort of getting ahead of myself --
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僕は少々先走りしすぎたようです
19:20
it turns out, in the gang, when there's a war going on,
394
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3153
ギャングは 闘争中に
19:23
they actually pay the foot soldiers twice as much money.
395
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3017
歩兵に2倍の金額を支払います
19:26
It's exactly this concept.
396
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1289
まさに 同じ概念です
19:28
Because they're not willing to be at risk.
397
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2632
危険にさらされるのは嫌なものです
19:30
And the words of a gang member capture it quite nicely, he says:
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3022
ギャングはこれを上手く表現します
19:33
"Would you stand around here when all this shit ..." -- the shooting --
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3350
「こんなヤバい(撃ち合い)中 立ってられっか?」
19:37
"... if all this shit's going on? No, right?
400
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2113
タマに当たるだろ
19:39
So if I gonna be asked to put my life on the line, then front me the cash, man."
401
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3806
それで 命はれって言われちゃ 前金もらわなきゃね」
元来 ギャングは何か起きているかを
19:43
I think the gang member says it much more articulately
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2548
経済学者よりもはっきりと言います
19:45
than the economist, about what's going on.
403
1185666
2017
(笑)
19:47
(Laughter)
404
1187707
1615
19:49
Here's another one.
405
1189346
1630
別の例で
19:51
Economists talk about game theory,
406
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1642
経済学者は言います
19:52
that every two-person game has a Nash equilibrium.
407
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2358
二人用ゲームにはナッシュ均衡がある
19:55
Here's the translation you get from the gang member.
408
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2458
ギャングメンバーの言葉を借りると
19:57
They're talking about the decision of why they don't go shoot --
409
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3353
彼らが銃を撃たないと決めた理由は -
20:00
One thing that turns out to be a great business tactic in the gang:
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3866
ギャングのすぐれたビジネス戦術の一つ
20:04
if you go and just shoot guns in the air in the other gang's territory --
411
1204797
3882
他のギャング領土で 銃を空中に撃てば
20:08
people are afraid to go buy drugs there,
412
1208703
1941
人は そこへドラッグを買いに行くことを恐れ
20:10
they're going to come into your neighborhood.
413
1210668
2108
あなたのシマで買う
20:12
Here's what he says about why they don't do that:
414
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2296
しかし 彼らはそうしません 理由はこうです
20:15
"If we start shooting around there, the other gang's territory,
415
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3021
「俺らがやつらのシマで撃ち始めたらどうなる
20:18
nobody, I mean, you dig it, nobody gonna step on their turf.
416
1218165
2883
そんなことしてみろよ
20:21
But we gotta be careful,
417
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1152
あいつらもここに来て
20:22
'cause they can shoot around here too and then we all fucked."
418
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2926
撃ったら大変じゃん」
(笑)
20:25
(Laughter)
419
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1001
全く同じ概念です
20:26
So that's the same concept.
420
1226223
1298
20:27
Then again, sometimes economists get it wrong.
421
1227545
2214
でも経済学者も間違うことがあります
20:29
One thing we observed in the data is that it looked like --
422
1229783
4671
データを観察して一つ分かったのが
20:34
the gang leader always got paid.
423
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3280
ギャングのリーダーには常に収入があること
20:37
No matter how bad it was economically, he always got himself paid.
424
1237782
4452
どんなに悪い経済状態でも 常に自分に給料を払います
20:42
We had some theories related to cash flow,
425
1242258
2150
現金の流れや資本市場への
20:44
and lack of access to capital markets, and things like that.
426
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2831
アクセス不足の理論があるので
20:47
Then we asked the gang member,
427
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1436
ギャングの一員に
20:48
"Why is it you always get paid and your workers don't always get paid?"
428
1248747
3353
「なぜ 自分はいつも給料があって 部下にはなかったりするの?」と聞くと
「あいつらみんな 俺の地位を狙ってんだぜ
20:52
His response is,
429
1252124
1151
20:53
"You got all these niggers below you who want your job, you dig?
430
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3087
負けを認めたら見くびられるぜ」
20:56
If you start taking losses, they see you as weak and shit."
431
1256410
2783
20:59
And I thought about it and said,
432
1259217
1548
私は考えました
21:00
"CEOs often pay themselves million-dollar bonuses,
433
1260789
3641
「CEOは しばしば自身に100万ドルのボーナスを与える
21:04
even when companies are losing a lot of money.
434
1264454
2312
会社が大損してても
21:06
And it never would really occur to an economist
435
1266790
2215
でも”見くびられる”という思考の重要性は経済学者には
21:09
that this idea of 'weak and shit' could really be important."
436
1269029
2896
21:11
(Laughter)
437
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3266
思いもつかない」
しかし「見くびられる」というのは
21:15
Maybe "weak and shit" is an important hypothesis that needs more analysis.
438
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5737
もっと分析すべき重要な仮説かもしれません
21:21
Thank you very much.
439
1281000
1151
ありがとうございました
21:22
(Applause)
440
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1000
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