Jake Barton: The museum of you

52,404 views ใƒป 2013-09-10

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Zeeva Livshitz ืžื‘ืงืจ: Ido Dekkers
00:13
This is Charley Williams.
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ื–ื”ื• ืฆ'ืจืœื™ ื•ื•ื™ืœื™ืืžืก.
00:15
He was 94 when this photograph was taken.
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ื”ื•ื ื”ื™ื” ื‘ืŸ 94 ื›ืืฉืจ ื”ืชืžื•ื ื” ื”ื–ืืช ืฆื•ืœืžื”.
00:17
In the 1930s, Roosevelt put
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ื‘ืฉื ื•ืช ื”ืฉืœื•ืฉื™ื, ืจื•ื–ื•ื•ืœื˜ ื”ื—ื–ื™ืจ
00:20
thousands and thousands of Americans back to work
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ืืœืคื™ ืืžืจื™ืงื ื™ื ื—ื–ืจื” ืœืขื‘ื•ื“ื”
00:22
by building bridges and infrastructure and tunnels,
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ืขืœ ื™ื“ื™ ื‘ื ื™ื™ืช ื’ืฉืจื™ื, ืชืฉืชื™ื•ืช ื•ืžื ื”ืจื•ืช,
00:24
but he also did something interesting,
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ืื‘ืœ ื”ื•ื ื’ื ืขืฉื” ืขื•ื“ ืžืฉื”ื• ืžืขื ื™ื™ืŸ,
00:26
which was to hire a few hundred writers
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ืฉื”ื™ื” ืœื”ืขืกื™ืง ื›ืžื” ืžืื•ืช ื›ื•ืชื‘ื™ื
00:28
to scour America to capture the stories of ordinary Americans.
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ืฉื™ืกืจืงื• ืืช ืืžืจื™ืงื” ื›ื“ื™ ืœืืกื•ืฃ ืืช ื”ืกื™ืคื•ืจื™ื ืฉืœ ืืžืจื™ืงื ื™ื ืจื’ื™ืœื™ื.
00:32
Charley Williams, a poor sharecropper,
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ืฆ'ืจืœื™ ื•ื•ื™ืœื™ืืžืก, ืืจื™ืก ืขื ื™,
00:34
wouldn't ordinarily be the subject of a big interview,
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ืœื ื™ื”ื™ื” ื‘ื“ืจืš ื›ืœืœ ื ื•ืฉื ืฉืœ ืจืื™ื•ืŸ ื’ื“ื•ืœ,
00:37
but Charley had actually been a slave
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ืื‘ืœ ืฆ'ืจืœื™ ืœืžืขืฉื” ื”ื™ื” ืขื‘ื“
00:39
until he was 22 years old.
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ืขื“ ื’ื™ืœ 22.
00:42
And the stories that were captured of his life
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ื•ื”ืกื™ืคื•ืจื™ื ืฉื ืœืงื—ื• ืžื”ื—ื™ื™ื ืฉืœื•
00:44
make up one of the crown jewels
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ืžื”ื•ื•ื™ื ืืช ืื—ื“ ืžื™ื”ืœื•ืžื™ ื”ื›ืชืจ
00:47
of histories, of human-lived experiences
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ืฉืœ ื”ื™ืกื˜ื•ืจื™ื•ืช, ืฉืœ ื—ื•ื•ื™ื•ืช ื—ื™ื™ื ืื ื•ืฉื™ื•ืช
00:50
filled with ex-slaves.
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ืฉืžืœืื•ืช ื‘ืขื‘ื“ื™ื ืœืฉืขื‘ืจ.
00:53
Anna Deavere Smith famously said that
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ืื ื” ื“ื‘ื™ืจ ืกืžื™ืช ื™ื“ื•ืขื” ื›ืžื™ ืฉืืžืจื”
00:55
there's a literature inside of each of us,
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ืฉื™ืฉ ื™ืฆื™ืจื•ืช ืกืคืจื•ืชื™ื•ืช ื‘ืชื•ืš ื›ืœ ืื—ื“ ืžืื™ืชื ื•.
00:57
and three generations later, I was part of a project
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ื•ืฉืœื•ืฉื” ื“ื•ืจื•ืช ืžืื•ื—ืจ ื™ื•ืชืจ, ื ื”ื™ื™ืชื™ ื—ืœืง ืžืžื™ื–ื
00:59
called StoryCorps,
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ืฉื ืงืจื "ืกื˜ื•ืจื™ืงื•ืจืคืก".
01:01
which set out to capture
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ืฉื”ื•ืงื ื›ื“ื™ ืœืืกื•ืฃ
01:03
the stories of ordinary Americans
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ืืช ื”ืกื™ืคื•ืจื™ื ืฉืœ ืืžืจื™ืงืื™ื ืจื’ื™ืœื™ื
01:05
by setting up a soundproof booth in public spaces.
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ืขืœ-ื™ื“ื™ ื”ืฆื‘ืช ื‘ื™ืชืŸ ื—ืกื™ืŸ ืœืจืขืฉ ื‘ืžืจื—ื‘ื™ื ืฆื™ื‘ื•ืจื™ื™ื.
01:08
The idea is very, very simple.
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ื”ืจืขื™ื•ืŸ ื”ื•ื ืžืื•ื“ ืžืื•ื“ ืคืฉื•ื˜.
01:09
You go into these booths, you interview your grandmother
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ืืชื” ื ื›ื ืก ืœืชื•ืš ื”ื‘ื™ืชื ื™ื ื”ืืœื”, ืืชื” ืžืจืื™ื™ืŸ ืืช ืกื‘ืชื ืฉืœืš
01:12
or relative, you leave with a copy of the interview
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ืื• ืงืจื•ื‘ ืžืฉืคื—ื” ืื—ืจ, ืืชื” ืขื•ื–ื‘ ืขื ืขื•ืชืง ืฉืœ ื”ืจืื™ื•ืŸ
01:14
and an interview goes into the Library of Congress.
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ื•ื”ืจืื™ื•ืŸ ื ื›ื ืก ืœืชื•ืš ืกืคืจื™ื™ืช ื”ืงื•ื ื’ืจืก.
01:17
It's essentially a way to make a national oral histories archive
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ื–ื• ื‘ืขืฆื ื“ืจืš ืœื™ืฆื•ืจ ืืจื›ื™ื•ืŸ ืœืื•ืžื™ ื”ื™ืกื˜ื•ืจื™ ืฉื‘ืขืœ ืคื”
01:21
one conversation at a time.
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ืฉื™ื—ื” ืื—ืช ื‘ื›ืœ ืคืขื.
01:23
And the question is, who do you want to remember --
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ื”ืฉืืœื” ื”ื™ื, ืืช ืžื™ ืืชื” ืจื•ืฆื” ืœื–ื›ื•ืจ --
01:25
if you had just 45 minutes with your grandmother?
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ืื ื”ื™ื• ืœืš 45 ื“ืงื•ืช ื‘ืœื‘ื“ ืขื ืกื‘ืชื ืฉืœืš?
01:28
What's interesting, in conversations with the founder, Dave Isay,
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ืžื” ืฉืžืขื ื™ื™ืŸ, ื‘ืฉื™ื—ื•ืช ืขื ื”ืžื™ื™ืกื“, ื“ื™ื™ื‘ ืื™ืกืื™,
01:31
we always actually talked about this
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ืœืžืขืฉื” ืชืžื™ื“ ื“ื™ื‘ืจื ื• ืขืœ ื–ื”
01:32
as a little bit of a subversive project,
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ื›ืขืœ ืกื•ื’ ืฉืœ ืคืจื•ื™ื™ืงื˜ ื—ืชืจื ื™,
01:34
because when you think about it,
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ื›ื™ ื›ืฉื—ื•ืฉื‘ื™ื ืขืœ ื–ื”,
01:35
it's actually not really about the stories that are being told,
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ื–ื” ื‘ืขืฆื ืœื ืžืžืฉ ืขืœ ื”ืกื™ืคื•ืจื™ื ืฉืžืกื•ืคืจื™ื.
01:38
it's about listening,
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ื–ื” ืขืœ ื”ืงืฉื‘ื”,
01:39
and it's about the questions that you get to ask,
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ื•ื–ื” ืขืœ ื”ืฉืืœื•ืช ืฉืืชื ืฉื•ืืœื™ื,
01:41
questions that you may not have permission to
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ืฉืืœื•ืช ืฉื™ื™ืชื›ืŸ ืฉืœื ืชื•ืจืฉื• ืœืฉืื•ืœ
01:43
on any other day.
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ื‘ื›ืœ ื™ื•ื ืื—ืจ.
01:45
I'm going to play you just a couple of quick excerpts from the project.
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ืื ื™ ืขื•ืžื“ ืœื”ืจืื•ืช ืœื›ื ืจืง ื›ืžื” ืงื˜ืขื™ื ืžื”ื™ืจื™ื ืžื”ืžื™ื–ื.
01:50
[Jesus Melendez talking about poet Pedro Pietri's final moments]
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[ื’'ื–ื•ืก ืžืœื ื“ื– ืžื“ื‘ืจ ืขืœ ืจื’ืขื™ื• ื”ืื—ืจื•ื ื™ื ืฉืœ ื”ืžืฉื•ืจืจ ืคื“ืจื• ืคื™ื™ื˜ืจื™]
01:52
Jesus Melendez: We took off, and as we were ascending,
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ื’'ื–ื•ืก ืžืœื ื“ื–: ื”ืžืจืื ื•, ื•ื‘ืขืช ืฉื”ืชืจื•ืžืžื ื•,
01:54
before we had leveled off,
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ืœืคื ื™ ืฉื”ืชื™ื™ืฆื‘ื ื•,
01:56
our level-off point was 45,000 feet,
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ื ืงื•ื“ืช ื”ืื™ื–ื•ืŸ ืฉืœื ื• ื”ื™ืชื” ื‘ื’ื•ื‘ื” ืฉืœ 45,000 ืจื’ืœ,
01:58
so before we had leveled off,
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ืื– ืœืคื ื™ ืฉื”ืชื™ืฆื‘ื ื•,
02:00
Pedro began leaving us,
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ืคื“ืจื• ื”ื—ืœ ืœืขื–ื•ื‘ ืื•ืชื ื•,
02:02
and the beauty about it
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ื•ื”ื™ื•ืคื™ ื‘ื–ื”
02:05
is that I believe that there's something after life.
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ื”ื•ื ืฉืื ื™ ืžืืžื™ืŸ ืฉื™ืฉ ืžืฉื”ื• ืื—ืจ ื”ื—ื™ื™ื.
02:08
You can see it in Pedro.
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ืืคืฉืจ ืœืจืื•ืช ื–ืืช ื‘ืคื“ืจื•.
02:12
[Danny Perasa to his wife Annie Perasa married 26 years]
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[ื“ื ื™ ืคืจืกื” ืœืืฉืชื• ืื ื ื™ ืคืจืกื” - ื ืฉื•ืื™ื 26 ืฉื ื”]
02:15
Danny Perasa: See, the thing of it is,
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ื“ื ื™ ืคืจืกื”: : ืชืจืื•, ื”ืขื ื™ื™ืŸ ื”ื•ื,
02:17
I always feel guilty when I say "I love you" to you,
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ืื ื™ ืชืžื™ื“ ืžืจื’ื™ืฉ ืืฉื. ื›ืฉืื ื™ ืื•ืžืจ ืœืš "ืื ื™ ืื•ื”ื‘ ืื•ืชืš",
02:20
and I say it so often. I say it to remind you
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ื•ืื ื™ ืื•ืžืจ ืืช ื–ื” ืื– ืœืขื™ืชื™ื ื›ื” ืงืจื•ื‘ื•ืช. ืื ื™ ืื•ืžืจ ืืช ื–ื” ื›ื“ื™ ืœื”ื–ื›ื™ืจ ืœืš
02:23
that as dumpy as I am, it's coming from me,
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ื›ื™ ื›ื›ืœ ืฉืื ื™ ืฉืžื ืžืŸ, ื–ื” ืžื’ื™ืข ืžืžื ื™,
02:26
it's like hearing a beautiful song from a busted old radio,
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ื–ื” ื›ืžื• ืœืฉืžื•ืข ืฉื™ืจ ื™ืคื” ืžืชื•ืš ืจื“ื™ื• ื™ืฉืŸ ืฉื‘ื•ืจ,
02:30
and it's nice of you to keep the radio around the house.
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ื•ื–ื” ื ื—ืžื“ ืžืฆื™ื“ืš ืœืฉืžื•ืจ ืืช ื”ืจื“ื™ื• ื‘ื‘ื™ืช.
02:32
(Laughter)
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(ืฆื—ื•ืง)
02:34
[Michael Wolmetz with his girlfriend Debora Brakarz]
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[ืžื™ื›ืืœ ื•ื•ืœืžืฅ ืขื ื”ื—ื‘ืจื” ืฉืœื•, ื“ื‘ื•ืจื” ื‘ืจืงืจืฅ]
02:37
Michael Wolmetz: So this is the ring that my father gave to my mother,
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ืžื™ื›ืืœ ื•ื•ืœืžืฅ: ืื– ื–ื• ื”ื˜ื‘ืขืช ืฉืื‘ื™ ื ืชืŸ ืœืืžื ืฉืœื™,
02:40
and we can leave it there.
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ื•ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื”ืฉืื™ืจ ืื•ืชื” ืฉื.
02:42
And he saved up and he purchased this,
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ื•ื”ื•ื ื—ืกืš ื•ืงื ื” ื–ืืช,
02:44
and he proposed to my mother with this,
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ื•ื”ื•ื ื”ืฆื™ืข ื ื™ืฉื•ืื™ืŸ ืœืืžื ืฉืœื™ ืื™ืชื”,
02:45
and so I thought that I would give it to you
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ืื– ื—ืฉื‘ืชื™ ืฉืืชืŸ ืื•ืชื” ืœืš
02:47
so that he could be with us for this also.
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ื›ืš ืฉื”ื•ื ื™ื•ื›ืœ ืื™ืชื ื• ื‘ืฉืœ ื›ืš ื’ื ื›ืŸ.
02:51
So I'm going to share a mic with you right now, Debora.
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ืื– ืื ื™ ื”ื•ืœืš ืœืฉืชืฃ ืื™ืชื›ื ืžื™ืงืจื•ืคื•ืŸ ืžืžืฉ ืขื›ืฉื™ื•. ื“ื‘ื•ืจื”.
02:54
Where's the right finger?
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ืื™ืคื” ื”ืืฆื‘ืข ื”ื™ืžื ื™ืช?
02:56
Debora Brakarz: (Crying)
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ื“ื‘ื•ืจื” ื‘ืจืงืื–: (ื‘ื•ื›ื”)
02:58
MW: Debora, will you please marry me?
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ืž.ื•.: ื“ื‘ื•ืจื”, ื”ืื ืชื™ื ืฉืื™ ืœื™ ื‘ื‘ืงืฉื”?
03:02
DB: Yes. Of course. I love you.
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ื“.ื‘.: ื›ืŸ. ื›ืžื•ื‘ืŸ, ืื ื™ ืื•ื”ื‘ืช ืื•ืชืš.
03:05
(Kissing)
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(ืžืชื ืฉืงื™ื)
03:08
MW: So kids, this is how your mother and I got married,
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ืž.ื•.: ืื– ื™ืœื“ื™ื, ื›ืš ืืžื ืฉืœื›ื ื•ืื ื™ ื”ืชื—ืชื ื•.
03:12
in a booth in Grand Central Station with my father's ring.
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ื‘ืชื ื‘ืชื—ื ืช ื’ืจื ื“ ืกื ื˜ืจืœ ืขื ื˜ื‘ืขืช ืฉืœ ืื‘ื ืฉืœื™.
03:16
My grandfather was a cab driver for 40 years.
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ืกื‘ื™ ื”ื™ื” ื ื”ื’ ืžื•ื ื™ืช ื‘ืžืฉืš 40 ืฉื ื”.
03:18
He used to pick people up here every day.
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ื”ื•ื ื ื”ื’ ืœืืกื•ืฃ ื›ืืŸ ืื ืฉื™ื ื›ืœ ื™ื•ื.
03:20
So it seems right.
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ืื– ื–ื” ื ืจืื” ื”ื™ื” ื ื›ื•ืŸ.
03:22
Jake Barton: So I have to say
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ื’'ื™ื™ืง ื‘ืจื˜ื•ืŸ: ืื– ืื ื™ ื—ื™ื™ื‘ ืœื•ืžืจ
03:24
I did not actually choose those individual samples to make you cry
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ืœื ื‘ื—ืจืชื™ ืœืžืขืฉื” ืืช ื”ื“ื•ื’ืžืื•ืช ื”ืื™ืฉื™ื•ืช ื›ื“ื™ ืœื’ืจื•ื ืœื›ื ืœื‘ื›ื•ืช
03:27
because they all make you cry.
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ื›ื™ ื›ื•ืœื ื’ื•ืจืžื™ื ืœื›ื ืœื‘ื›ื•ืช.
03:29
The entire project is predicated on this act of love
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ื”ืžื™ื–ื ื›ื•ืœื• ืžื‘ื•ืกืก ืขืœ ืžืขืฉื” ื–ื” ืฉืœ ืื”ื‘ื”
03:32
which is listening itself.
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ืฉืžืงืฉื™ื‘ ืœืขืฆืžื•.
03:33
And that motion of building an institution
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ื•ื”ืชื ื•ืขื” ื”ื–ื• ืฉืœ ื‘ื ื™ื™ืช ืžื•ืกื“
03:36
out of a moment of conversation and listening
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ืžืชื•ืš ืจื’ืข ืฉืœ ืฉื™ื—ื” ื•ื”ืงืฉื‘ื”
03:38
is actually a lot of what my firm, Local Projects,
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ื”ื™ื ืœืžืขืฉื” ื”ืจื‘ื” ืžื” ืฉื”ื—ื‘ืจื” ืฉืœื™ ื”ื™ื ื”, ืคืจื•ื™ืงื˜ื™ื ืžืงื•ืžื™ื™ื,
03:40
is doing with our engagements in general.
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ืžื”ื•ื•ื™ื ืืช ื”ื”ืชื—ื™ื™ื‘ื•ื™ื•ืช ืฉืœื ื• ื‘ืื•ืคืŸ ื›ืœืœื™.
03:43
So we're a media design firm, and we're working
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ืื– ืื ื—ื ื• ื—ื‘ืจื” ืœืขื™ืฆื•ื‘ ืžื“ื™ื”, ืื ื—ื ื• ืขื•ื‘ื“ื™ื
03:45
with a broad array of different institutions
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ืขื ืžื’ื•ื•ืŸ ืจื—ื‘ ืฉืœ ืžื•ืกื“ื•ืช ืฉื•ื ื™ื
03:47
building media installations for museums and public spaces.
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ื‘ื•ื ื™ื ืžืชืงื ื™ ืžื“ื™ื” ืขื‘ื•ืจ ืžื•ื–ื™ืื•ื ื™ื, ื•ืžืงื•ืžื•ืช ืฆื™ื‘ื•ืจื™ื™ื.
03:50
Our latest engagement is the Cleveland Museum of Art,
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ื”ืคืขื™ืœื•ืช ื”ืื—ืจื•ื ื” ืฉืœื ื• ื”ื™ื ืžื•ื–ื™ืื•ืŸ ืงืœื™ื‘ืœื ื“ ืœืืžื ื•ืช,
03:53
which we've created an engagement called Gallery One for.
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ืฉื‘ื• ื™ืฆืจื ื• ืขื‘ื•ืจื ืžืฉื”ื• ืฉื ืงืจื "ื’ืœืจื™ื” ืื—ืช".
03:56
And Gallery One is an interesting project
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ื•"ื’ืœืจื™ ื•ื•ืืŸ" ื”ื™ื ืคืจื•ื™ืงื˜ ืžืขื ื™ื™ืŸ
03:58
because it started with this massive, $350 million expansion
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ื›ื™ ื–ื” ื”ืชื—ื™ืœ ืขื ื”ืจื—ื‘ื” ืžืกื™ื‘ื™ืช ื–ื•, 350 ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ
04:02
for the Cleveland Museum of Art,
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ืขื‘ื•ืจ ืžื•ื–ื™ืื•ืŸ ืงืœื™ื‘ืœื ื“ ืœืืžื ื•ืช,
04:04
and we actually brought in this piece
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ืื ื—ื ื• ืœืžืขืฉื” ื”ื‘ืื ื• ื—ืœืง ื–ื”
04:06
specifically to grow new capacity, new audiences,
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ื‘ืžื™ื•ื—ื“ ื›ื“ื™ ืœื”ื’ื“ื™ืœ ืงื™ื‘ื•ืœืช ื—ื“ืฉื”, ืงื”ืœื™ื ื—ื“ืฉื™ื,
04:08
at the same time that the museum itself is growing.
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ื‘ืื•ืชื• ื–ืžืŸ ืฉื”ืžื•ื–ื™ืื•ืŸ ืขืฆืžื• ื’ื“ืœ.
04:11
Glenn Lowry, the head of MoMA, put it best when he said,
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ื’ืœืŸ ืœืื•ืจื™, ืฉื‘ืจืืฉื•ืช MoMA, ื ื™ืกื— ืืช ื–ื” ื”ื›ื™ ื˜ื•ื‘ ื›ืฉื”ื•ื ืืžืจ,
04:13
"We want visitors to actually cease being visitors.
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"ืื ื—ื ื• ืจื•ืฆื™ื ืฉืžื‘ืงืจื™ื ืœืžืขืฉื” ื™ื—ื“ืœื• ืœื”ื™ื•ืช ืžื‘ืงืจื™ื.
04:16
Visitors are transient. We want people who live here,
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ืžื‘ืงืจื™ื ื—ื•ืœืคื™ื. ืื ื—ื ื• ืจื•ืฆื™ื ืื ืฉื™ื ืฉื—ื™ื™ื ื›ืืŸ.
04:18
people who have ownership."
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ืื ืฉื™ื ืฉื™ืฉ ืœื”ื ื›ืืŸ ื‘ืขืœื•ืช."
04:20
And so what we're doing is making a broad array
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ื•ื›ืš ืžื” ืฉืื ื—ื ื• ืขื•ืฉื™ื ื–ื” ืขื•ืฉื™ื ื‘ืžืขืจืš ืจื—ื‘
04:22
of different ways for people to actually engage
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ืฉืœ ื“ืจื›ื™ื ืฉื•ื ื•ืช ื‘ื”ืŸ ืื ืฉื™ื ื™ื”ื™ื• ืžืขื•ืจื‘ื™ื
04:24
with the material inside of these galleries,
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ืขื ื”ื—ื•ืžืจ ื”ืคื ื™ืžื™ ืฉืœ ื’ืœืจื™ื•ืช ืืœื”,
04:26
so you can still have a traditional gallery experience,
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ื›ืš ืฉืืชื ืขื“ื™ื™ืŸ ื™ื›ื•ืœื™ื ืœืงื‘ืœ ื—ื•ื•ื™ื” ืžืกื•ืจืชื™ืช ืฉืœ ื’ืœืจื™ื”,
04:29
but if you're interested, you can actually engage
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ืื‘ืœ ืื ืืชื ืžืขื•ื ื™ื™ื ื™ื, ืืชื ื™ื›ื•ืœื™ื ืœืžืขืฉื” ืœื”ื™ื•ืช ืžืขื•ืจื‘ื™ื
04:31
with any individual artwork and see the original context
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ืขื ื›ืœ ืขื‘ื•ื“ืช ืืžื ื•ืช ืื™ื ื“ื‘ื™ื“ื•ืืœื™ื•ืช ื•ืœืจืื•ืช ืืช ื”ื”ืงืฉืจ ื”ืžืงื•ืจื™
04:34
from where it's from, or manipulate the work itself.
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ืฉืžืฉื ื–ื” ื”ื’ื™ืข, ืื• ืœืชืคืขืœ ืืช ื”ืขื‘ื•ื“ื” ืขืฆืžื”.
04:37
So, for example, you can click on this individual lion head,
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ืื–, ืœื“ื•ื’ืžื”, ื‘ืืคืฉืจื•ืชื›ื ืœื”ืงื™ืฉ ืขืœ ืจืืฉ ืืจื™ื” ื‘ื•ื“ื“ ื–ื”,
04:39
and this is where it originated from, 1300 B.C.
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ืฉืžืงื•ืจื•, ื‘- 1300 ืœืคื ื”"ืก
04:43
Or this individual piece here,
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ืื• ื™ืฆื™ืจื” ื‘ื•ื“ื“ืช ื–ื•.
04:45
you can see the actual bedroom. It really changes the way
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ืืชื ื™ื›ื•ืœื™ื ืœืจืื•ืช ืืช ื—ื“ืจ ื”ืฉื™ื ื” ื‘ืคื•ืขืœ. ื–ื” ื‘ืืžืช ืžืฉื ื” ืืช ื”ืื•ืคืŸ ื‘ื•
04:47
you think about this type of a tempera painting.
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ื‘ื• ื—ืฉื‘ืชื ืขืœ ื–ื” ืกื•ื’ ืฉืœ ืฆื™ื•ืจ ื˜ืžืคืจื”.
04:51
This is one of my favorites because you see the studio itself.
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ื–ื”ื• ืื—ื“ ื”ืžื•ืขื“ืคื™ื ืฉืœื™ ื›ื™ ืืชื ืจื•ืื™ื ืืช ื”ืกื˜ื•ื“ื™ื• ืขืฆืžื•.
04:53
This is Rodin's bust. You get the sense
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ื–ื” ืคืกืœ ื”ื—ื–ื” ืฉืœ ืจื•ื“ืŸ. ืืชื ืžืงื‘ืœื™ื ืืช ื”ืชื—ื•ืฉื”
04:55
of this incredible factory for creativity.
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ืฉืœ ื”ืžืคืขืœ ื”ืžื“ื”ื™ื ื”ื–ื” ืœื™ืฆื™ืจืชื™ื•ืช.
04:57
And it makes you think about literally the hundreds
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ื•ื–ื” ื’ื•ืจื ืœื›ื ืœื—ืฉื•ื‘ ืขืœ ืคืฉื•ื˜ื• ื›ืžืฉืžืขื• ืžืื•ืช
04:59
or thousands of years of human creativity and how
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ืื• ืืœืคื™ ืฉื ื™ื ืฉืœ ื™ืฆื™ืจืชื™ื•ืช ืื ื•ืฉื™ืช ื•ืื™ืš
05:02
each individual artwork stands in for part of that story.
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ื›ืœ ืขื‘ื•ื“ืช ืืžื ื•ืช ืื™ื ื“ื‘ื™ื“ื•ืืœื™ื•ืช ืžื™ื™ืฆืจืช ื—ืœืง ืฉืœ ื”ืกื™ืคื•ืจ ื”ื–ื”.
05:05
This is Picasso,
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ื–ื” ืคื™ืงืืกื•,
05:06
of course embodying so much of it from the 20th century.
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ืฉื›ืžื•ื‘ืŸ ืžื’ืœื ื›ืœ ื›ืš ื”ืจื‘ื” ืžื›ืš ืžื”ืžืื” ื”-20.
05:09
And so our next interface, which I'll show you,
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ื•ื›ืš ื’ื ื”ืžืžืฉืง ื”ื‘ื ืฉืœื ื•, ืฉืืจืื” ืœื›ื
05:11
actually leverages that idea of this lineage of creativity.
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ืœืžืขืฉื” ืžืžื ืฃ ืืช ื”ืจืขื™ื•ืŸ ื”ื–ื” ืฉืœ ืฉื•ืฉืœืช ืฉืœ ื™ืฆื™ืจืชื™ื•ืช.
05:15
It's an algorithm that actually allows you to browse
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ื–ื” ืืœื’ื•ืจื™ืชื ืฉืœืžืขืฉื” ืžืืคืฉืจ ืœื›ื ืœื“ืคื“ืฃ
05:18
the actual museum's collection using facial recognition.
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ื‘ืื•ืกืฃ ื”ืžื•ื–ื™ืื•ืŸ ื‘ืคื•ืขืœ ื‘ืืžืฆืขื•ืช ื–ื™ื”ื•ื™ ืชื•ื•ื™ ืคื ื™ื.
05:21
So this person's making different faces,
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ืื– ืื“ื ื–ื” ืขื•ืฉื” ืคืจืฆื•ืคื™ื ืฉื•ื ื™ื,
05:23
and it's actually drawing forth different objects
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ื•ื–ื” ืœืžืขืฉื” ืžืฆื™ื™ืจ ื”ืœืื” ืื•ื‘ื™ื™ืงื˜ื™ื ืฉื•ื ื™ื
05:26
from the collection that connect with exactly how she's looking.
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ืžื”ืื•ืกืฃ ืฉืžืงืฉืจื™ื ืขื ืื™ืš ืฉื”ื™ื ื ืจืื™ืช ื‘ืืžืช.
05:29
And so you can imagine that, as people are performing
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ื•ื›ืš ืืชื ื™ื›ื•ืœื™ื ืœื“ืžื™ื™ืŸ ืืช ื–ื”, ืฉื›ืื ืฉื™ื ืžื‘ืฆืขื™ื
05:33
inside of the museum itself, you get this sense
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ื‘ืชื•ืš ื”ืžื•ื–ื™ืื•ืŸ ืขืฆืžื•, ืืชื ืžืงื‘ืœื™ื ืชื—ื•ืฉื” ื–ื•
05:36
of this emotional connection,
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ืฉืœ ื—ื™ื‘ื•ืจ ืจื’ืฉื™,
05:37
this way in which our face connects with the thousands
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ื‘ื“ืจืš ื–ื• ืฉื‘ื” ื”ืคื ื™ื ืฉืœื ื• ืžืชื—ื‘ืจื•ืช ืขื ืืœืคื™
05:39
and tens of thousands of years.
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ื•ืขืฉืจื•ืช ืืœืคื™ ืฉื ื™ื.
05:41
This is an interface that actually allows you to draw
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ื–ื”ื• ืžืžืฉืง ืฉืœืžืขืฉื” ืžืืคืฉืจ ืœื›ื ืœืฆื™ื™ืจ
05:43
and then draws forth objects using those same shapes.
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ื•ืื– ืฉื•ืœืคื™ื ืขื•ื“ ืื•ื‘ื™ื™ืงื˜ื™ื ื‘ืืžืฆืขื•ืช ื”ืฉื™ืžื•ืฉ ื‘ืฆื•ืจื•ืช ื”ืืœื”.
05:47
So more and more we're trying to find ways
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ืื– ื™ื•ืชืจ ื•ื™ื•ืชืจ ืื ื• ืžื ืกื™ื ืœืžืฆื•ื ื“ืจื›ื™ื
05:49
for people to actually author things inside of the museums themselves,
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ื‘ื”ื ืื ืฉื™ื ื™ื›ื•ืœื™ื ืœืžืขืฉื” ืœื™ืฆื•ืจ ื“ื‘ืจื™ื ื‘ืชื•ืš ื”ืžื•ื–ื™ืื•ื ื™ื ื‘ืขืฆืžื,
05:52
to be creative even as they're looking
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ืœื”ื™ื•ืช ื™ืฆื™ืจืชื™ื ืืคื™ืœื• ื‘ื–ืžืŸ ืฉื”ื ืžืกืชื›ืœื™ื
05:54
at other people's creativity and understanding them.
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ื‘ื™ืฆื™ืจืชื™ื•ืช ืฉืœ ืื ืฉื™ื ืื—ืจื™ื ื•ืžื‘ื™ื ื™ื ืื•ืชื.
05:56
So in this wall, the collections wall,
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ืื– ื‘ืงื™ืจ ื–ื”, ืงื™ืจ ื”ืื•ืกืคื™ื,
05:59
you can actually see all 3,000 artworks all at the same time,
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ืืชื ื‘ืืžืช ื™ื›ื•ืœื™ื ืœืจืื•ืช ืืช ื›ืœ 3,000 ื™ืฆื™ืจื•ืช ื”ืืžื ื•ืช ื›ื•ืœืŸ ื‘ื• ื–ืžื ื™ืช,
06:02
and you can actually author your own
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ื•ืืชื ื™ื›ื•ืœื™ื ื‘ืขืฆื ืœื™ืฆื•ืจ ืืช ืฉืœื›ื
06:04
individual walking tours of the museum, so you can share them,
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ืกื™ื•ืจื™ ื”ืœื™ื›ื” ืื™ืฉื™ื™ื ืฉืœ ื”ืžื•ื–ื™ืื•ืŸ, ื›ืš ืฉื‘ืืคืฉืจื•ืชื›ื ืœื—ืœื•ืง ืื•ืชื.
06:07
and someone can take a tour with the museum director
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ื•ืžื™ืฉื”ื• ื™ื›ื•ืœ ืœืงื—ืช ืกื™ื•ืจ ืขื ืžื ื”ืœ ื”ืžื•ื–ื™ืื•ืŸ
06:10
or a tour with their little cousin.
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ืื• ืกื™ื•ืจ ืขื ื‘ืช ื“ื•ื“ืชื• ื”ืงื˜ื ื”.
06:13
But all the while that we've been working
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ืื‘ืœ ื›ืœ ื”ื–ืžืŸ ื”ื–ื” ืฉื‘ื• ืขื‘ื“ื ื•
06:14
on this engagement for Cleveland,
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ืขืœ ื”ืžื—ื•ื™ื‘ื•ืช ื”ื–ื• ืขื‘ื•ืจ ืงืœื™ื‘ืœื ื“,
06:16
we've also been working in the background
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ืื ื—ื ื• ื’ื ืขื•ื‘ื“ื™ื ื‘ืจืงืข
06:17
on really our largest engagement to date,
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ืขืœ ื”ืžืฉื™ืžื” ื”ื’ื“ื•ืœื” ื‘ื™ื•ืชืจ ืฉืœื ื• ืขื“ ื›ื”,
06:19
and that's the 9/11 Memorial and Museum.
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ื•ื–ื” ื”ืื ื“ืจื˜ื” ื•ื”ืžื•ื–ื™ืื•ืŸ ืฉืœ 9/11.
06:23
So we started in 2006
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ืื– ื”ืชื—ืœื ื• ื‘ืฉื ืช 2006
06:25
as part of a team with Thinc Design
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ื›ื—ืœืง ืžืฆื•ื•ืช ืขื Thinc Design
06:28
to create the original master plan for the museum,
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ืœื™ืฆื•ืจ ืืช ืชื›ื ื™ืช ื”ืื‘ ื”ืžืงื•ืจื™ืช ืขื‘ื•ืจ ื”ืžื•ื–ื™ืื•ืŸ,
06:30
and then we've done all the media design
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ื•ืื– ืขืฉื™ื ื• ืืช ื›ืœ ืขื™ืฆื•ื‘ ื”ืžื“ื™ื”
06:32
both for the museum and the memorial and then the media production.
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ื”ืŸ ืขื‘ื•ืจ ื”ืžื•ื–ื™ืื•ืŸ ื•ื”ืื ื“ืจื˜ื” ื•ืื– ืืช ื”ืคืงืช ื”ืžื“ื™ื”.
06:35
So the memorial opened in 2011,
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ืื– ื”ืื ื“ืจื˜ื” ื ืคืชื—ื” ื‘ืฉื ืช 2011.
06:38
and the museum's going to open next year in 2014.
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ื•ื”ืžื•ื–ื™ืื•ืŸ ืขื•ืžื“ ืœื”ื™ืคืชื— ื‘ืฉื ื” ื”ื‘ืื”, ื‘ืฉื ืช 2014.
06:40
And you can see from these images,
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ื•ืืชื ื™ื›ื•ืœื™ื ืœืจืื•ืช ืžืชืžื•ื ื•ืช ืืœื”,
06:41
the site is so raw and almost archaeological.
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ื”ืืชืจ ื”ื•ื ื›ืœ ื›ืš ื’ื•ืœืžื™ ื•ื›ืžืขื˜ ืืจื›ื™ืื•ืœื•ื’ื™.
06:45
And of course the event itself is so recent,
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ื•ื›ืžื•ื‘ืŸ ื”ืื™ืจื•ืข ืขืฆืžื• ื”ื•ื ื›ืœ ื›ืš ื˜ืจื™,
06:47
somewhere between history and current events,
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ื”ื™ื›ืŸ ืฉื”ื•ื ื‘ื™ืŸ ื”ื™ืกื˜ื•ืจื™ื” ื•ืืงื˜ื•ืืœื™ื”.
06:50
it was a huge challenge to imagine
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ื–ื” ื”ื™ื” ืืชื’ืจ ืขืฆื•ื ืœื“ืžื™ื™ืŸ
06:51
how do you actually live up to a space like this,
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ืื™ืš ื‘ืขืฆื ื—ื™ื™ื ืขื ืžืจื—ื‘ ื›ื–ื”.
06:54
an event like this, to actually tell that story.
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ื•ืื™ืจื•ืข ื›ื–ื”, ื›ื“ื™ ื‘ืืžืช ืœืกืคืจ ืืช ื”ืกื™ืคื•ืจ ื”ื–ื”.
06:56
And so what we started with
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ืื– ืžื” ืฉื”ืชื—ืœื ื• ืืชื•
06:58
was really a new way of thinking about building an institution,
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ื”ื™ื” ืื›ืŸ ื“ืจืš ื—ื“ืฉื” ืฉืœ ื—ืฉื™ื‘ื” ืขืœ ื‘ื ื™ื™ืช ืžื•ืกื“,
07:02
through a project called Make History,
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ื‘ืืžืฆืขื•ืช ืคืจื•ื™ืงื˜ ืฉื ืงืจื "ืœืขืฉื•ืช ื”ื™ืกื˜ื•ืจื™ื”",
07:03
which we launched in 2009.
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ืฉื”ื•ืฉืง ื‘ืฉื ืช 2009.
07:05
So it's estimated that a third of the world
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ืื– ืžืขืจื™ื›ื™ื ืฉืฉืœื™ืฉ ืžื”ืขื•ืœื
07:08
watched 9/11 live,
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ืฆืคื” ื‘ื–ืžืŸ ืืžืช ื‘- 9/11
07:10
and a third of the world
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ื•ืฉืœื™ืฉ ืžื”ืขื•ืœื
07:11
heard about it within 24 hours,
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ืฉืžืข ืขืœ ื›ืš ื‘ืชื•ืš 24 ืฉืขื•ืช,
07:13
making it really by nature of when it happened,
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ืฉืขื•ืฉื” ืื•ืชื• ื‘ืืžืช ืžื˜ื‘ืขื• ื›ืฉื–ื” ืงืจื”.
07:15
this unprecedented moment of global awareness.
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ืจื’ืข ื—ืกืจ ืชืงื“ื™ื ื–ื” ืฉืœ ืžื•ื“ืขื•ืช ื’ืœื•ื‘ืœื™ืช.
07:18
And so we launched this to capture the stories
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ื•ื›ืš ื”ืฉืงื ื• ืืช ื–ื” ื›ื“ื™ ืœืœื›ื•ื“ ืืช ื”ืกื™ืคื•ืจื™ื
07:21
from all around the world,
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ืžื›ืœ ืจื—ื‘ื™ ื”ืขื•ืœื,
07:22
through video, through photos,
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ื‘ืืžืฆืขื•ืช ื•ื™ื“ืื•, ื‘ืืžืฆืขื•ืช ืชืžื•ื ื•ืช,
07:23
through written history,
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ื‘ืืžืฆืขื•ืช ื”ื”ื™ืกื˜ื•ืจื™ื” ื”ื›ืชื•ื‘ื”,
07:25
and so people's experiences on that day,
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ื•ื›ืš ื—ื•ื•ื™ื•ืชื™ื”ื ืฉืœ ืื ืฉื™ื ื‘ืื•ืชื• ื™ื•ื.
07:26
which was, in fact, this huge risk for the institution
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ืฉื”ื™ื”, ืœืžืขืฉื”, ืกื™ื›ื•ืŸ ืขืฆื•ื ืขื‘ื•ืจ ื”ืžื•ืกื“
07:28
to make its first move this open platform.
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ืœืขืฉื•ืช ืืช ื”ืฆืขื“ ื”ืจืืฉื•ืŸ ืฉืœ ืคืœื˜ืคื•ืจืžื” ืคืชื•ื—ื” ื–ื•.
07:31
But that was coupled together with this oral histories booth,
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ืื‘ืœ ื–ื” ื”ื™ื” ื‘ืฉื™ืœื•ื‘ ืขื ื‘ื™ืชืŸ ื–ื” ืฉืœ ืกื™ืคื•ืจื™ ื”ื”ื™ืกื˜ื•ืจื™ื” ืฉื‘ืขืœ ืคื”,
07:34
really the simplest we've ever made,
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ืฉื‘ืืžืช ื”ื•ื ื”ืคืฉื•ื˜ ื‘ื™ื•ืชืจ, ืฉืื™ ืคืขื ืขืฉื™ื ื•
07:35
where you locate yourself on a map.
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ืฉื‘ื• ืืชื ืžืืชืจื™ื ืืช ืขืฆืžื›ื ืขืœ ืžืคื”.
07:36
It's in six languages, and you can tell your own story
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ื–ื” ื‘ืฉืฉ ืฉืคื•ืช ืฉื•ื ื•ืช, ื•ืืชื” ื™ื›ื•ืœ ืœืกืคืจ ืืช ื”ืกื™ืคื•ืจ ืฉืœืš
07:39
about what happened to you on that day.
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ืขืœ ืžื” ืฉืงืจื” ืœืš ื‘ืื•ืชื• ื™ื•ื.
07:41
And when we started seeing the incredible images
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ื›ืืฉืจ ื”ืชื—ืœื ื• ืœืจืื•ืช ืืช ื”ืชืžื•ื ื•ืช ื”ืžื“ื”ื™ืžื•ืช
07:44
and stories that came forth
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ื•ืกื™ืคื•ืจื™ื ืฉื”ื’ื™ืขื•
07:45
from all around the world --
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ืžื›ืœ ืจื—ื‘ื™ ื”ืขื•ืœื --
07:47
this is obviously part of the landing gear --
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ื–ื”ื• ืœืœื ืกืคืง ื—ืœืง ืฉืœ ื›ืŸ ื”ื ื—ื™ืชื” --
07:49
we really started to understand
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ื‘ืืžืช ื”ืชื—ืœื ื• ืœื”ื‘ื™ืŸ
07:51
that there was this amazing symmetry
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ืฉื”ื™ืชื” ืฉื ื”ืกื™ืžื˜ืจื™ื” ื”ืžื“ื”ื™ืžื” ื”ื–ื•
07:53
between the event itself,
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ื‘ื™ืŸ ื”ืื™ืจื•ืข ืขืฆืžื•,
07:55
between the way that people were telling the stories of the event,
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ืœื‘ื™ืŸ ื”ื“ืจืš ื‘ื” ืื ืฉื™ื ืกื™ืคืจื• ืืช ืกื™ืคื•ืจื ืขืœ ื”ืื™ืจื•ืข,
07:57
and how we ourselves needed to tell that story.
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ื•ืื™ืš ืื ื• ืขืฆืžื ื• ื”ืฆื˜ืจื›ื ื• ืœืกืคืจ ืืช ื”ืกื™ืคื•ืจ ื”ื–ื”.
08:00
This image in particular really captured
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ืชืžื•ื ื” ื–ื• ื‘ืžื™ื•ื—ื“ ืžืžืฉ ืœื›ื“ื”
08:02
our attention at the time,
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ืืช ืชืฉื•ืžืช ื”ืœื‘ ืฉืœื ื• ื‘ื–ืžื ื•,
08:03
because it so much sums up that event.
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ื›ื™ ื–ื” ื›ืœ-ื›ืš ืžืกื›ื ืืช ื”ืื™ืจื•ืข.
08:06
This is a shot from the Brooklyn-Battery Tunnel.
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ื–ื” ืฆื™ืœื•ื ืž"ืžื ื”ืจืช ื‘ืจื•ืงืœื™ืŸ ื‘ื˜ืจื™."
08:09
There's a firefighter that's stuck, actually, in traffic,
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ื™ืฉ ืฉื ื›ื‘ืื™ ืชืงื•ืข, ืœืžืขืฉื”, ื‘ืชื ื•ืขื”,
08:12
and so the firefighters themselves are running
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ื•ื›ืš ื”ื›ื‘ืื™ื ืขืฆืžื ืจืฆื™ื
08:15
a mile and a half to the site itself
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ืžืจื—ืง ืฉืœ ืง"ืž ื•ื—ืฆื™ ืืœ ื”ืืชืจ ืขืฆืžื•
08:16
with upwards of 70 pounds of gear on their back.
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ืขื ืœืžืขืœื” ืž- 30 ืงื™ืœื• ืฉืœ ืฆื™ื•ื“ ืขืœ ื”ื’ื‘ ืฉืœื”ื.
08:19
And we got this amazing email that said,
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ื•ื™ืฉ ืœื ื• ื“ื•ื"ืœ ืžื“ื”ื™ื ื–ื” ืฉืืžืจ,
08:22
"While viewing the thousands of photos on the site,
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"ื‘ื–ืžืŸ ืฉื”ืกืชื›ืœื ื• ื‘ืืœืคื™ ืชืžื•ื ื•ืช ื‘ืืชืจ,
08:24
I unexpectedly found a photo of my son.
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ืžืฆืืชื™ ื‘ืื•ืคืŸ ื‘ืœืชื™ ืฆืคื•ื™ ืชืžื•ื ื” ืฉืœ ื”ื‘ืŸ ืฉืœื™.
08:27
It was a shock emotionally, yet a blessing to find this photo,"
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ื–ื” ื”ื™ื” ื”ืœื ืžื‘ื—ื™ื ื” ืจื’ืฉื™ืช, ื•ื‘ื›ืœ ื–ืืช, ื”ื™ืชื” ื–ื• ื‘ืจื›ื” ืœืžืฆื•ื ืืช ื”ืชืžื•ื ื”,
08:30
and he was writing because he said,
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ื•ื”ื•ื ื›ืชื‘ ื›ื™ ื”ื•ื ืืžืจ
08:31
"I'd like to personally thank the photographer
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"ืื ื™ ืจื•ืฆื” ืœื”ื•ื“ื•ืช ืœืฆืœื ื‘ืื•ืคืŸ ืื™ืฉื™
08:33
for posting the photo,
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ืขืœ ืคืจืกื•ื ื”ืชืžื•ื ื”,
08:34
as it meant more than words can describe to me
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ื›ื™ ื–ื” ื”ื™ื” ื—ืฉื•ื‘ ื™ื•ืชืจ ืžืืฉืจ ืžื™ืœื™ื ื™ื›ื•ืœื•ืช ืœืชืืจ ืœื™
08:37
to have access to what is probably
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ืœื–ื›ื•ืช ืœื’ื™ืฉื” ืœืžื” ืฉื›ื ืจืื”
08:38
the last photo ever taken of my son."
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ื”ื™ื” ื”ืชืžื•ื ื” ื”ืื—ืจื•ื ื” ืฉืœ ื”ื‘ืŸ ืฉืœื™ ืฉืฆื•ืœืžื” ืื™ ืคืขื."
08:43
And it really made us recognize
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ื•ื–ื” ื‘ืืžืช ื’ืจื ืœื ื• ืœื”ื›ื™ืจ
08:45
what this institution needed to be
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ืžื” ื”ืžื•ืกื“ ื”ื–ื” ื”ื™ื” ืฆืจื™ืš ืœื”ื™ื•ืช
08:48
in order to actually tell that story.
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ื›ื“ื™ ืœืžืขืฉื” ืœืกืคืจ ืืช ื”ืกื™ืคื•ืจ ื”ื–ื”.
08:50
We can't have just a historian or a curator narrating
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ืืกื•ืจ ืฉื™ื”ื™ื• ืœื ื• ืจืง ื”ื™ืกื˜ื•ืจื™ื•ืŸ ืื• ืื•ืฆืจ ืฉื™ืกืคืจื•
08:54
objectively in the third person about an event like that,
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ื‘ืื•ืคืŸ ืื•ื‘ื™ื™ืงื˜ื™ื‘ื™ ื‘ื’ื•ืฃ ืฉืœื™ืฉื™ ืขืœ ืื™ืจื•ืข ื›ื–ื”,
08:57
when you have the witnesses to history
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ื›ืืฉืจ ื™ืฉ ืœื›ื ืขื“ื™ื ืœื”ื™ืกื˜ื•ืจื™ื”
09:00
who are going to make their way
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ืฉืขื•ืžื“ื™ื ืœืขืฉื•ืช ืืช ื“ืจื›ื
09:01
through the actual museum itself.
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ื“ืจืš ื”ืžื•ื–ื™ืื•ืŸ ืขืฆืžื•.
09:04
And so we started imagining the museum,
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ืื– ื”ืชื—ืœื ื• ืœื“ืžื™ื™ืŸ ืืช ื”ืžื•ื–ื™ืื•ืŸ,
09:06
along with the creative team at the museum and the curators,
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ื™ื—ื“ ืขื ื”ืฆื•ื•ืช ื”ืงืจื™ืื˜ื™ื‘ื™ ื‘ืžื•ื–ื™ืื•ืŸ ื•ื”ืื•ืฆืจื™ื,
09:09
thinking about how the first voice that you would hear
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ื‘ืžื—ืฉื‘ื” ืขืœ ืื™ืš ื”ืงื•ืœ ื”ืจืืฉื•ืŸ ืฉืชืฉืžืขื•
09:11
inside the museum would actually be of other visitors.
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ื‘ืชื•ืš ื”ืžื•ื–ื™ืื•ืŸ ื™ื”ื™ื” ื‘ืขืฆื ืฉืœ ืžื‘ืงืจื™ื ืื—ืจื™ื.
09:13
And so we created this idea of an opening gallery
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ืื– ื™ืฆืจื ื• ืืช ื”ืจืขื™ื•ืŸ ื”ื–ื” ืฉืœ ื’ืœืจื™ืช ืคืชื™ื—ื”
09:16
called We Remember.
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ื‘ืฉื "ืื ื—ื ื• ื–ื•ื›ืจื™ื."
09:17
And I'll just play you part of a mockup of it,
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ื•ืื ื™ ืืฆื™ื’ ื‘ืคื ื™ื›ื ื—ืœืง ืฉืœ ืชื‘ื ื™ืช ื“ืžื” ืฉืœ ื“ื’ื ื–ื”,
09:19
but you get a sense of what it's like to actually enter
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ืื‘ืœ ืืชื ืžืงื‘ืœื™ื ืชื—ื•ืฉื” ืฉืœ ืื™ืš ื–ื” ืœืžืขืฉื” ืœื”ื™ื›ื ืก
09:21
into that moment in time
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ืœืชื•ืš ื”ืจื’ืข ื‘ื–ืžืŸ
09:22
and be transported back in history.
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ื•ืœื”ื™ื•ืช ืžื•ืขื‘ืจ ืื—ื•ืจื” ื‘ื”ื™ืกื˜ื•ืจื™ื”.
09:26
(Video) Voice 1: I was in Honolulu, Hawaii. Voice 2: I was in Cairo, Egypt.
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(ื•ื™ื“ืื•) ืงื•ืœ 1: ื”ื™ื™ืชื™ ื‘ ื”ื•ื ื•ืœื•ืœื•, ื”ื•ื•ืื™. ืงื•ืœ 2: ื”ื™ื™ืชื™ ื‘ืงื”ื™ืจ, ืžืฆืจื™ื.
09:29
Voice 3: Sur les Champs-ร‰lysรฉes, ร  Paris. Voice 4: In college, at U.C. Berkeley.
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ืงื•ืœ 3: ืกื•ืจ ืœื” ืฉืื ื– ืืœื™ื–ื”, ื‘ืคืจื™ื–. ืงื•ืœ 4: ื‘ืžื›ืœืœื” ื‘ืื•ื ื™ื‘ืจืกื™ื˜ืช ื‘ืจืงืœื™.
09:33
Voice 5: I was in Times Square. Voice 6: Sรฃo Paolo, Brazil.
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ืงื•ืœ 5: ื”ื™ื™ืชื™ ื‘ื›ื™ื›ืจ ื˜ื™ื™ืžืก. ืงื•ืœ 6: ืกืื•-ืคืื•ืœื•, ื‘ืจื–ื™ืœ.
09:36
(Multiple voices)
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(ืžืกืคืจ ืงื•ืœื•ืช)
09:41
Voice 7: It was probably about 11 o'clock at night.
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ืงื•ืœ 7: ื–ื” ื”ื™ื” ื›ื ืจืื” ื‘ืขืจืš ื‘ืฉืขื” 11 ื‘ืœื™ืœื”.
09:43
Voice 8: I was driving to work at 5:45 local time in the morning.
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ืงื•ืœ 8: ื ืกืขืชื™ ืœืขื‘ื•ื“ื” ื‘ืฉืขื” 5:45 ื‘ื‘ื•ืงืจ, ื–ืžืŸ ืžืงื•ืžื™.
09:47
Voice 9: We were actually in a meeting
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ืงื•ืœ 9: ื”ื™ื™ื ื• ืœืžืขืฉื” ื‘ืคื’ื™ืฉื”
09:48
when someone barged in and said,
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ื›ืืฉืจ ืžื™ืฉื”ื• ื”ืชืคืจืฅ ื•ืืžืจ,
09:50
"Oh my God, a plane has just crashed into the World Trade Center."
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"ืืœื•ื”ื™ื ืื“ื™ืจื™ื, ืžื˜ื•ืก ื”ืชืจืกืง ื›ืจื’ืข ืœืชื•ืš ืžืจื›ื– ื”ืกื—ืจ ื”ืขื•ืœืžื™."
09:54
Voice 10: Trying to frantically get to a radio.
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ืงื•ืœ 10: ืžื ืกื” ืœื”ืฉื™ื’ ืจื“ื™ื• ื‘ื˜ื™ืจื•ืฃ.
09:56
Voice 11: When I heard it over the radio --
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ืงื•ืœ 11: ื›ืฉืื ื™ ืฉืžืขืชื™ ืขืœ ื›ืš ื‘ืจื“ื™ื• --.
09:58
Voice 12: Heard it on the radio.
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ืงื•ืœ 12: ืฉืžืขืชื™ ืืช ื–ื” ื‘ืจื“ื™ื•.
09:59
(Multiple voices)
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(ืžืกืคืจ ืงื•ืœื•ืช)
10:01
Voice 13: I got a call from my father. Voice 14: The phone rang, it woke me up.
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ืงื•ืœ 13: ืงื™ื‘ืœืชื™ ื˜ืœืคื•ืŸ ืžืื‘ื ืฉืœื™. ืงื•ืœ 14: ื”ื˜ืœืคื•ืŸ ืฆื™ืœืฆืœ, ื–ื” ื”ืขื™ืจ ืื•ืชื™.
10:04
My business partner told me to turn on the television.
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ื”ืฉื•ืชืฃ ื”ืขื™ืกืงื™ ืฉืœื™ ืืžืจ ืœื™ ืœื”ื“ืœื™ืง ืืช ื”ื˜ืœื•ื•ื™ื–ื™ื”.
10:06
Voice 15: So I switched on the television.
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ืงื•ืœ 15: ืื– ื”ื“ืœืงืชื™ ืืช ื”ื˜ืœื•ื•ื™ื–ื™ื”.
10:08
Voice 16: All channels in Italy were displaying the same thing.
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ืงื•ืœ 16: ื›ืœ ื”ืขืจื•ืฆื™ื ื‘ืื™ื˜ืœื™ื” ื”ืฆื™ื’ื• ืืช ืื•ืชื• ื”ื“ื‘ืจ.
10:10
Voice 17: The Twin Towers. Voice 18: The Twin Towers.
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ืงื•ืœ 17: ืžื’ื“ืœื™ ื”ืชืื•ืžื™ื. ืงื•ืœ 18: ืžื’ื“ืœื™ ื”ืชืื•ืžื™ื.
10:13
JB: And you move from there
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ื’'.ื‘: ื•ืžืžืฉื™ื›ื™ื ืžืฉื
10:14
into that open, cavernous space.
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ืœืชื•ืš ื”ื—ืœืœ ื”ืคืชื•ื— ื•ื”ื—ืœื•ืœ ื”ื–ื”.
10:16
This is the so-called slurry wall.
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ื–ื” ืžื” ืฉื ืงืจื ืงื™ืจ-ืกืœืืจื™.
10:18
It's the original, excavated wall at the base of the World Trade Center
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ื–ื” ื”ืงื™ืจ ื”ืžืงื•ืจื™ ืฉื ื—ืฉืฃ ื‘ื‘ืกื™ืก ืฉืœ ืžืจื›ื– ื”ืกื—ืจ ื”ืขื•ืœืžื™
10:21
that withstood the actual pressure from the Hudson River
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ืฉืขืžื“ ื‘ืœื—ืฅ ื”ืžืžืฉื™ ืฉืœ ื ื”ืจ ื”ื”ื“ืกื•ืŸ
10:24
for a full year after the event itself.
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ื‘ืžืฉืš ืฉื ื” ืฉืœืžื” ืื—ืจื™ ื”ืื™ืจื•ืข ืขืฆืžื•.
10:26
And so we thought about carrying that sense of authenticity,
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ื•ื—ืฉื‘ื ื• ืขืœ ื”ืขื‘ืจืช ืชื—ื•ืฉื” ื–ื• ืฉืœ ืื•ืชื ื˜ื™ื•ืช,
10:30
of presence of that moment
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ืฉืœ ื ื•ื›ื—ื•ืช ืฉืœ ื”ืจื’ืข ื”ื–ื”
10:32
into the actual exhibition itself.
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ืืœ ืชื•ืš ื”ืชืขืจื•ื›ื” ื‘ืคื•ืขืœ ืขืฆืžื”.
10:34
And we tell the stories of being inside the towers
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ื•ืื ื• ืžืกืคืจื™ื ืืช ื”ืกื™ืคื•ืจื™ื ืฉืžืกืคืจื™ื ืขืœ ืœื”ื™ื•ืช ื‘ืชื•ืš ื”ืžื’ื“ืœื™ื
10:36
through that same audio collage,
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ื‘ืืžืฆืขื•ืช ืื•ืชื• ืงื•ืœืื– ืฉืžืข,
10:38
so you're hearing people literally talking about
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ืื– ืืชื ืฉื•ืžืขื™ื ืื ืฉื™ื ืžื“ื‘ืจื™ื
10:40
seeing the planes as they make their way into the building,
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ืจื•ืื™ื ืืช ื”ืžื˜ื•ืกื™ื ื‘ืขื•ื“ื ืขื•ืฉื™ื ืืช ื“ืจื›ื ืœืชื•ืš ื”ื‘ื ื™ื™ืŸ.
10:43
or making their way down the stairwells.
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ืื• ืขื•ืฉื™ื ืืช ื“ืจื›ื ื‘ืžื•ืจื“ ื”ืžื“ืจื’ื•ืช.
10:45
And as you make your way into the exhibition
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ื•ื‘ืขื•ื“ื›ื ืขื•ืฉื™ื ืืช ื“ืจื›ื›ื ืœืชื•ืš ื”ืชืขืจื•ื›ื”
10:47
where it talks about the recovery,
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ืฉืžื“ื‘ืจืช ืขืœ ื”ื”ืชืื•ืฉืฉื•ืช,
10:49
we actually project directly onto these moments
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ืื ื—ื ื• ืœืžืขืฉื” ืžืฉืงืคื™ื ื™ืฉื™ืจื•ืช ืœืชื•ืš ืจื’ืขื™ื ืืœื”.
10:51
of twisted steel all of the experiences from people
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ืฉืœ ืคืœื“ื” ืžืขื•ื•ืชืช ืืช ื›ืœ ื”ื—ื•ื•ื™ื•ืช ืฉืœ ื”ืื ืฉื™ื
10:55
who literally excavated on top of the pile itself.
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ืฉืคืฉื•ื˜ื• ื›ืžืฉืžืขื• ื—ืคืจื• ืขืœ ื’ื‘ื™ ื”ืขืจื™ืžื” ืขืฆืžื”.
10:58
And so you can hear oral histories --
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ื›ืš ืฉืืชื ื™ื›ื•ืœื™ื ืœืฉืžื•ืข ืกื™ืคื•ืจื™ื ื‘ืขืœ ืคื” --
11:00
so people who were actually working the so-called bucket brigades
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ื›ืš ืฉืื ืฉื™ื ืฉื‘ืืžืช ืขื‘ื“ื• ืืœื” ืฉืžื›ื•ื ื™ื "ื—ื˜ื™ื‘ื•ืช-ื”ื“ืœื™."
11:02
as you're seeing literally the thousands of experiences
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ื‘ืขื•ื“ื›ื ืจื•ืื™ื ืืช ืืœืคื™ ื”ื—ื•ื•ื™ื•ืช
11:06
from that moment.
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ืžืื•ืชื• ื”ืจื’ืข.
11:07
And as you leave that storytelling moment
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ื•ื›ืฉืืชื ืขื•ื–ื‘ื™ื ืืช ืจื’ืข ืกื™ืคื•ืจ ื”ืกื™ืคื•ืจื™ื.
11:09
understanding about 9/11,
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ืขื ื”ื‘ื ื” ืฉืœ 9/11,
11:11
we then turn the museum back into a moment of listening
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ืื ื• ืžื—ื–ื™ืจื™ื ืืช ื”ืžื•ื–ื™ืื•ืŸ ืœืจื’ืข ืฉืœ ื”ืื–ื ื”
11:14
and actually talk to the individual visitors
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ื•ืœืžืขืฉื” ืžื“ื‘ืจื™ื ืขื ื”ืžื‘ืงืจื™ื ื”ื‘ื•ื“ื“ื™ื
11:17
and ask them their own experiences about 9/11.
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ื•ืฉื•ืืœื™ื ืื•ืชื ืขืœ ื—ื•ื•ื™ื•ืช ืžืฉืœื”ื ืขืœ 9/11.
11:20
And we ask them questions that are actually
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ื•ืื ื• ืฉื•ืืœื™ื ืื•ืชื ืฉืืœื•ืช ืฉืขืœื™ื”ืŸ
11:21
not really answerable, the types of questions
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ืœื ื‘ืืžืช ื ื™ืชืŸ ืœื”ืฉื™ื‘, ืกื•ื’ื™ ืฉืืœื•ืช
11:23
that 9/11 itself draws forth for all of us.
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ืฉ 9/11 ืขืฆืžื• ืžืขื•ืจืจ ื‘ื›ื•ืœื ื•
11:26
And so these are questions like,
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ื•ืืœื” ื”ืŸ ืฉืืœื•ืช ื›ืžื•,
11:28
"How can a democracy balance freedom and security?"
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"ืื™ืš ื™ื›ื•ืœื” ื“ืžื•ืงืจื˜ื™ื” ืœืื–ืŸ ื‘ื™ืŸ ื—ื™ืจื•ืช ื•ื‘ื™ื˜ื—ื•ืŸ?"
11:31
"How could 9/11 have happened?"
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"ืื™ืš 9/11 ื™ื›ื•ืœ ื”ื™ื” ืœืงืจื•ืช?"
11:35
"And how did the world change after 9/11?"
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"ื•ืื™ืš ื”ืขื•ืœื ื”ืฉืชื ื” ืื—ืจื™ 9/11 ?"
11:37
And so these oral histories,
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ืื– ืืœื” ื”ื ื”ืกื™ืคื•ืจื™ื ืฉื‘ืขืœ ืคื”,
11:38
which we've actually been capturing already for years,
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ืฉืื ื—ื ื• ื›ื‘ืจ ืœืžืขืฉื” ืืกืคื ื• ื›ื‘ืจ ื‘ืžืฉืš ืฉื ื™ื,
11:41
are then mixed together with interviews
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ื•ืื– ืขืจื‘ื‘ื ื• ื™ื—ื“ ืขื ืจืื™ื•ื ื•ืช
11:43
that we're doing with people like Donald Rumsfeld,
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ืฉืื ื• ืขื•ืจื›ื™ื ืขื ืื ืฉื™ื ื›ืžื• ื“ื•ื ืœื“ ืจืžืกืคืœื“,
11:45
Bill Clinton, Rudy Giuliani,
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ื‘ื™ืœ ืงืœื™ื ื˜ื•ืŸ, ืจื•ื“ื™ ื’'ื•ืœื™ืื ื™,
11:47
and you mix together these different players
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ื•ืžืขืจื‘ื‘ื™ื ื™ื—ื“ ืฉื—ืงื ื™ื ืฉื•ื ื™ื ืืœื”
11:49
and these different experiences,
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ื•ื—ื•ื•ื™ื•ืช ืฉื•ื ื•ืช ืืœื”,
11:50
these different reflection points about 9/11.
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ื ืงื•ื“ื•ืช ื”ืฉืชืงืคื•ืช ืฉื•ื ื•ืช ืื•ื“ื•ืช 9/11.
11:53
And suddenly the institution, once again,
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ื•ืœืคืชืข ื”ืžื•ืกื“, ืฉื•ื‘,
11:55
turns into a listening experience.
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ื”ื•ืคืš ืœื”ื™ื•ืช ื—ื•ื•ื™ื™ืช ื”ืื–ื ื”.
11:57
So I'll play you just a short excerpt
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ื›ืš ืฉืืฉืžื™ืข ืœื›ื ืจืง ืงื˜ืข ืงืฆืจ
11:59
of a mockup that we made of a couple of these voices,
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ืฉืœ ืชื‘ื ื™ืช-ื“ืžื” ืฉืขืฉื™ื ื• ืžื›ืžื” ืžืงื•ืœื•ืช ืืœื”,
12:01
but you really get a sense
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ืื‘ืœ ืืชื ืžืžืฉ ืžืงื‘ืœื™ื ืชื—ื•ืฉื”
12:02
of the poetry of everyone's reflection on the event.
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ืฉืœ ื”ืฉืชืงืคื•ืช ืฉื™ืจืช ื›ื•ืœื ืขืœ ื”ืื™ืจื•ืข.
12:06
(Video) Voice 1: 9/11 was not just a New York experience.
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(ื•ื™ื“ืื•) ืงื•ืœ 1 :9 / 11 ื”ื™ื” ืœื ืจืง ื—ื•ื•ื™ื” ื ื™ื• ื™ื•ืจืงื™ืช.
12:10
Voice 2: It's something that we shared, and it's something that united us.
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ืงื•ืœ 2: ื–ื” ืžืฉื”ื• ืฉื—ืœืงื ื•, ื•ื–ื” ืžืฉื”ื• ืฉืื—ื“ ืื•ืชื ื•.
12:14
Voice 3: And I knew when I saw that,
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ืงื•ืœ 3: ื•ื™ื“ืขืชื™ ื›ืฉืจืื™ืชื™ ืืช ื–ื”,
12:15
people who were there that day who immediately
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ืื ืฉื™ื ืฉื”ื™ื• ืฉื ื‘ืื•ืชื• ื”ื™ื•ื ืฉืžื™ื“
12:17
went to help people known and unknown to them
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ื™ืฆืื• ืœืขื–ื•ืจ ืœืื ืฉื™ื ืžื•ื›ืจื™ื ื•ืœื ืžื•ื›ืจื™ื ืœื”ื
12:20
was something that would pull us through.
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ื”ื™ื” ืžืฉื”ื• ืฉื™ืื•ืฉืฉ ืื•ืชื ื•.
12:22
Voice 4: All the outpouring of affection and emotion
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ืงื•ืœ 4: ื›ืœ ื”ืฉื˜ืฃ ืฉืœ ื—ื™ื‘ื” ื•ืจื’ืฉ
12:25
that came from our country was something really
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ืฉื‘ื ืžื”ืžื“ื™ื ื” ืฉืœื ื• ื‘ืืžืช ื”ื™ื” ืžืฉื”ื•
12:27
that will forever, ever stay with me.
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ืฉืœื ืฆื—, ืœืขื•ืœื ื™ืฉืืจ ืื™ืชื™.
12:30
Voice 5: Still today I pray and think about those
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ืงื•ืœ 5: ืขื“ื™ื™ืŸ ื”ื™ื•ื ืื ื™ ืžืชืคืœืœ ื•ื—ื•ืฉื‘ ืขืœ ืืœื”
12:32
who lost their lives,
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ืฉืื™ื‘ื“ื• ืืช ื—ื™ื™ื”ื,
12:33
and those who gave their lives to help others,
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ื•ืืœื” ืฉื”ืงืจื™ื‘ื• ืืช ื—ื™ื™ื”ื ื›ื“ื™ ืœืขื–ื•ืจ ืœืื—ืจื™ื.
12:36
but I'm also reminded of the fabric of this country,
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ืื‘ืœ ื–ื” ื’ื ืžื–ื›ื™ืจ ืœื™ ืืช ื”ืžืจืงื ืฉืœ ื”ืžื“ื™ื ื” ื”ื–ื•,
12:40
the love, the compassIon, the strength,
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ืืช ื”ืื”ื‘ื”, ื”ื—ืžืœื”, ืืช ื”ื›ื•ื—.
12:42
and I watched a nation come together
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ื•ืฆืคื™ืชื™ ื‘ืื•ืžื” ืฉืžืชืื—ื“ืช
12:44
in the middle of a terrible tragedy.
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ื‘ืืžืฆืข ื˜ืจื’ื“ื™ื” ืื™ื•ืžื”.
12:50
JB: And so as people make their way out of the museum,
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ื’'.ื‘.: ื•ื›ืš ืื ืฉื™ื ืขื•ืฉื™ื ืืช ื“ืจื›ื ื”ื—ื•ืฆื” ืžื”ืžื•ื–ื™ืื•ืŸ.
12:52
reflecting on the experience, reflecting on their own thoughts of it,
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ื—ื•ืฉื‘ื™ื ืขืœ ื”ื—ื•ื•ื™ื”, ืขืœ ืžื—ืฉื‘ื•ืชื™ื”ื ืขืœื™ื”
12:55
they then move into the actual space of the memorial itself,
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ื•ืื– ื”ื ืขื•ื‘ืจื™ื ืœืชื•ืš ื”ืžืจื—ื‘ ื”ืžืžืฉื™ ืฉืœ ื”ืื ื“ืจื˜ื” ืขืฆืžื”,
12:58
because they've gone back up to grade,
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ื›ื™ ื”ื ื˜ืคืกื• ื—ื–ืจื” ืœืžืขืœื”,
13:01
and we actually got involved in the memorial
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ื•ืœืžืขืฉื” ื ืขืฉื™ื ื• ืžืขื•ืจื‘ื™ื ื‘ืื ื“ืจื˜ื”
13:03
after we'd done the museum for a few years.
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ืื—ืจื™ ืฉืขืฉื™ื ื• ืืช ื”ืžื•ื–ื™ืื•ืŸ ื‘ืžืฉืš ื›ืžื” ืฉื ื™ื.
13:05
The original designer of the memorial, Michael Arad,
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ื”ืžืขืฆื‘ ื”ืžืงื•ืจื™ ืฉืœ ื”ืื ื“ืจื˜ื”, ืžื™ื›ืืœ ืืจื“,
13:08
had this image in his mind of all the names appearing
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ื“ืžื™ื™ืŸ ื‘ืžื•ื—ื• ืืช ื›ืœ ื”ืฉืžื•ืช ื”ืžื•ืคื™ืขื™ื
13:10
undifferentiated, almost random,
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ื‘ืœืชื™ ืžื•ื‘ื—ื ื™ื, ื›ืžืขื˜ ืืงืจืื™ื,
13:13
really a poetic reflection on top of the nature
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ื‘ืืžืช ื”ืฉืชืงืคื•ืช ืคื•ืื˜ื™ืช ืขืœ ื”ื˜ื‘ืข
13:16
of a terrorism event itself,
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ืฉืœ ืื™ืจื•ืข ื˜ืจื•ืจ ืขืฆืžื•,
13:18
but it was a huge challenge for the families, for the foundation,
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ืื‘ืœ ื–ื” ื”ื™ื” ืืชื’ืจ ืขืฆื•ื ืขื‘ื•ืจ ื”ืžืฉืคื—ื•ืช, ืขื‘ื•ืจ ื”ืงืจืŸ,
13:21
certainly for the first responders,
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ื‘ื”ื—ืœื˜ ืขื‘ื•ืจ ื”ืžื’ื™ื‘ื™ื ื”ืจืืฉื•ื ื™ื,
13:23
and there was a negotiation that went forth
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ื•ื”ื™ื” ืžืฉื ื•ืžืชืŸ ืฉื”ืชื ื”ืœ
13:25
and a solution was found
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ื•ื ืžืฆื ืคืชืจื•ืŸ
13:27
to actually create not an order in terms of chronology,
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ืœืžืขืฉื” ืœื ืœื™ืฆื•ืจ ืกื“ืจ ื‘ืžื•ื‘ืŸ ื›ืจื•ื ื•ืœื•ื’ื™,
13:30
or in terms of alphabetical,
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ืื• ื‘ืžื•ื ื—ื™ื ืฉืœ ื”ืืœืฃ-ื‘ื™ืช,
13:31
but through what's called meaningful adjacency.
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ืื‘ืœ ืžื” ื ืงืจื ืฉื›ื ื•ืช ืžืฉืžืขื•ืชื™ืช.
13:33
So these are groupings of the names themselves
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ืื– ืืœื• ื”ืŸ ืงื‘ื•ืฆื•ืช ืฉืœ ื”ืฉืžื•ืช ืขืฆืžื
13:36
which appear undifferentiated but actually have an order,
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ืฉืžื•ืคื™ืขื™ื ื‘ืœืชื™ ืžื•ื‘ื—ื ื™ื ืื‘ืœ ืœืžืขืฉื” ื™ืฉ ืกื“ืจ,
13:39
and we, along with Jer Thorp, created an algorithm
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ื•ืื ื•, ื™ื—ื“ ืขื ื’'ืจ ืช'ื•ืจืค, ื™ืฆืจื ื• ืืœื’ื•ืจื™ืชื
13:42
to take massive amounts of data
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ืœืงื—ื ื• ื›ืžื•ื™ื•ืช ืื“ื™ืจื•ืช ืฉืœ ื ืชื•ื ื™ื
13:44
to actually start to connect together all these different names themselves.
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ื›ื“ื™ ืœืžืขืฉื” ืœื”ืชื—ื™ืœ ืœื—ื‘ืจ ื™ื—ื“ ืืช ื›ืœ ื”ืฉืžื•ืช ื”ืฉื•ื ื™ื ืขืฆืžื.
13:47
So this is an image of the actual algorithm itself
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ืื– ื–ื• ืชืžื•ื ื” ืฉืœ ื”ืืœื’ื•ืจื™ืชื ื‘ืคื•ืขืœ ืขืฆืžื•
13:50
with the names scrambled for privacy,
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ืขื ื”ืฉืžื•ืช ืžื˜ื•ืฉื˜ืฉื™ื ืœืžืขืŸ ื”ืคืจื˜ื™ื•ืช,
13:53
but you can see that these blocks of color
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ืื‘ืœ ืืชื ื™ื›ื•ืœื™ื ืœืจืื•ืช ืฉื’ื•ืฉื™ ื”ืฆื‘ืข ื”ืืœื”
13:55
are actually the four different flights,
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ื”ื ืœืžืขืฉื” ืืจื‘ืข ื˜ื™ืกื•ืช ืฉื•ื ื•ืช,
13:57
the two different towers, the first responders,
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ืฉื ื™ ื”ืžื’ื“ืœื™ื ื”ืฉื•ื ื™ื, ื”ืžื’ื™ื‘ื™ื ื”ืจืืฉื•ื ื™ื,
14:00
and you can actually see within that different floors,
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ื•ืืชื ื‘ืืžืช ื™ื›ื•ืœื™ื ืœืจืื•ืช ื‘ืชื•ืš ืงื•ืžื•ืช ืฉื•ื ื•ืช ืืœื”,
14:02
and then the green lines are the interpersonal connections
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ื•ืื– ื”ืงื•ื•ื™ื ื”ื™ืจื•ืงื™ื ื”ื ื”ืงืฉืจื™ื ื”ื‘ื™ื ืื™ืฉื™ื™ื
14:05
that were requested by the families themselves.
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ืฉื”ืชื‘ืงืฉื• ืขืœ ื™ื“ื™ ื”ืžืฉืคื—ื•ืช ืขืฆืžืŸ.
14:08
And so when you go to the memorial,
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ืื– ื›ืฉืืชื ื”ื•ืœื›ื™ื ืœืื ื“ืจื˜ื”
14:11
you can actually see the overarching organization
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ืืชื ื‘ืืžืช ื™ื›ื•ืœื™ื ืœืจืื•ืช ืืช ืืจื’ื•ืŸ ื”ืขืœ
14:13
inside of the individual pools themselves.
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ื‘ืชื•ืš ื”ื‘ืจื™ื›ื•ืช ื”ื‘ื•ื“ื“ื•ืช ืขืฆืžืŸ.
14:16
You can see the way that the geography of the event
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ืืชื ื™ื›ื•ืœื™ื ืœืจืื•ืช ืฉื”ื’ืื•ื’ืจืคื™ื” ืฉืœ ื”ืื™ืจื•ืข
14:19
is reflected inside of the memorial,
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ืžืฉืชืงืคืช ื‘ืชื•ืš ื”ืื ื“ืจื˜ื”,
14:22
and you can search for an individual name,
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ืืชื ื™ื›ื•ืœื™ื ืœื—ืคืฉ ืฉื ืื™ืฉื™,
14:23
or in this case an employer, Cantor Fitzgerald,
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ืื• ื‘ืžืงืจื” ื–ื” ืžืขืกื™ืง, ืงื ื˜ื•ืจ ืคื™ืฆื’'ืจืœื“.
14:26
and see the way in which all of those names,
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ื•ืœืจืื•ืช ืื™ืš ื‘ื›ืœ ื”ืฉืžื•ืช ื”ืืœื”,
14:28
those hundreds of names, are actually organized
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ืžืื•ืช ืฉืžื•ืช ืืœื”, ืœืžืขืฉื” ืžืื•ืจื’ื ื™ื
14:31
onto the memorial itself,
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ืขืœ ื”ืื ื“ืจื˜ื” ืขืฆืžื”,
14:32
and use that to navigate the memorial.
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ื•ืœื”ืฉืชืžืฉ ื‘ื–ื” ื›ื“ื™ ืœื ื•ื•ื˜ ื‘ืื ื“ืจื˜ื”
14:35
And more importantly, when you're actually at the site
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ื•ื—ืฉื•ื‘ ืžื›ืš, ื›ืืฉืจ ืืชื ืœืžืขืฉื” ื‘ืืชืจ
14:37
of the memorial, you can see those connections.
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ืฉืœ ื”ืื ื“ืจื˜ื”, ืืชื ื™ื›ื•ืœื™ื ืœืจืื•ืช ื—ื™ื‘ื•ืจื™ื ืืœื”.
14:38
You can see the relationships between the different names themselves.
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ืืชื ื™ื›ื•ืœื™ื ืœืจืื•ืช ืืช ืงืฉืจื™ ื”ื’ื•ืžืœื™ืŸ ื‘ื™ืŸ ื”ืฉืžื•ืช ื”ืฉื•ื ื™ื ืขืฆืžื.
14:42
So suddenly what is this undifferentiated, anonymous
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ืื– ืคืชืื•ื ืžื” ืงื‘ื•ืฆืช ื”ืฉืžื•ืช ื”ืื ื•ื ื™ืžื™ืช ื”ื‘ืœืชื™ ืžื•ื‘ื—ื ืช ื”ื–ื•,
14:45
group of names springs into reality as an individual life.
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ืฉืœ ืฉืžื•ืช ืฆืฆื•ืช ืœืชื•ืš ื”ืžืฆื™ืื•ืช ื›ื—ื™ื™ื ืคืจื˜ื™ื™ื.
14:50
In this case, Harry Ramos,
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ื‘ืžืงืจื” ื–ื”, ื”ืืจื™ ืจืžื•ืก,
14:52
who was the head trader at an investment bank,
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ืฉื”ื™ื” ื”ืกื•ื—ืจ ื”ืจืืฉื™ ื‘ื‘ื ืง ืœื”ืฉืงืขื•ืช,
14:54
who stopped to aid Victor Wald on the 55th floor of the South Tower.
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ืฉืขืฆืจ ืœืกื™ื™ืข ืœื•ื™ืงื˜ื•ืจ ื•ื•ืœื“ ื‘ืงื•ืžื” ื”ึพ55 ืฉืœ ื”ืžื’ื“ืœ ื”ื“ืจื•ืžื™.
14:59
And Ramos told Wald, according to witnesses,
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ื•ืจืืžื•ืก ืืžืจ ืœื•ื•ืœื“, ื‘ื”ืชืื ืœืขื“ื•ื™ื•ืช.
15:02
"I'm not going to leave you."
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"ืื ื™ ืœื ื”ื•ืœืš ืœืขื–ื•ื‘ ืื•ืชืš."
15:05
And Wald's widow requested that they be listed next to each other.
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ื•ืืœืžื ืชื• ืฉืœ ื•ื•ืœื“ ื‘ื™ืงืฉื” ืฉื”ื ื™ื™ืจืฉืžื• ืื—ื“ ืœื™ื“ ื”ืฉื ื™.
15:10
Three generations ago, we had to actually get people
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ืœืคื ื™ ืฉืœื•ืฉื” ื“ื•ืจื•ืช , ื”ื™ื™ื ื• ืฆืจื™ื›ื™ื ืฉืื ืฉื™ื
15:13
to go out and capture the stories for common people.
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ื™ืฆืื• ืœืืกื•ืฃ ืืช ื”ืกื™ืคื•ืจื™ื ืขื‘ื•ืจ ืื ืฉื™ื ืจื’ื™ืœื™ื.
15:17
Today, of course, there's an unprecedented amount of stories
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ื›ื™ื•ื, ื›ืžื•ื‘ืŸ, ื™ืฉ ื›ืžื•ืช ื—ืกืจืช ืชืงื“ื™ื ืฉืœ ืกื™ืคื•ืจื™ื
15:20
for all of us that are being captured for future generations.
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ืœื›ื•ืœื ื• ืฉื ืืกืคื™ื ื‘ืฉื‘ื™ืœ ื”ื“ื•ืจื•ืช ื”ื‘ืื™ื.
15:24
And this is our hope, that's there's poetry inside of each of our stories.
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ื•ื–ื• ื”ื™ื ืชืงื•ื•ืชื ื•, ืฉื™ืฉ ืฉื™ืจื” ื‘ืชื•ืš ื›ืœ ืื—ื“ ืžื”ืกื™ืคื•ืจื™ื ืฉืœื ื•.
15:28
Thank you very much.
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ืชื•ื“ื” ืจื‘ื”.
15:29
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)

Original video on YouTube.com
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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