Jeff Skoll: Making movies that make change

42,260 views ใƒป 2007-08-23

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Shlomo Adam ืžื‘ืงืจ: Yehoshua Bloomberg
00:25
I've actually been waiting by the phone
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ื”ืืžืช ื”ื™ื ืฉืื ื™ ืžื—ื›ื” ืœื™ื“ ื”ื˜ืœืคื•ืŸ
00:28
for a call from TED for years.
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ื›ื‘ืจ ืฉื ื™ื ืœืฆืœืฆื•ืœ ืž-TED, ื•ื›ื‘ืจ ื‘-2000
00:31
And in fact, in 2000, I was ready to talk about eBay, but no call.
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ื”ื™ื™ืชื™ ืžื•ื›ืŸ ืœื“ื‘ืจ ืขืœ "ืื™-ื‘ื™ื™", ืืš ื”ื ืœื ื”ืชืงืฉืจื•.
00:37
In 2003, I was ready to do a talk
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ื‘-2003 ื”ื™ื™ืชื™ ืžื•ื›ืŸ ืœื”ืจืฆื•ืช
00:40
about the Skoll Foundation and social entrepreneurship. No call.
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ืขืœ "ืžื›ื•ืŸ ืกืงื•ืœ" ื•ื™ื–ืžื•ืช ื—ื‘ืจืชื™ืช. ืœื ื”ืชืงืฉืจื•.
00:47
In 2004, I started Participant Productions
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ื‘-2004 ื™ื™ืกื“ืชื™ ืืช "ืคืจื˜ื™ืกื™ืคื ื˜ ื”ืคืงื•ืช"
00:49
and we had a really good first year, and no call.
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ื•ื”ืฉื ื” ื”ืจืืฉื•ื ื” ืฉืœื ื• ื”ื™ืชื” ืžืžืฉ ื˜ื•ื‘ื”. ืœื ื”ืชืงืฉืจื•.
00:52
And finally, I get a call last year,
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ื•ื‘ืฉื ื” ืฉืขื‘ืจื” ืงื™ื‘ืœืชื™ ืกื•ืฃ ืกื•ืฃ ื˜ืœืคื•ืŸ,
00:56
and then I have to go up after J.J. Abrams.
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ื•ืื– ืžืกืชื‘ืจ ืฉืื ื™ ืžื•ืคื™ืข ืื—ืจื™ ื’'ื™ื™ ื’'ื™ื™ ืื‘ืจืžืก.
00:58
(Laughter)
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[ืฆื—ื•ืง]
01:01
You've got a cruel sense of humor, TED.
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ื™ืฉ ืœื›ื ื—ื•ืฉ ื”ื•ืžื•ืจ ืžืจื•ืฉืข, TED.
01:02
(Laughter)
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[ืฆื—ื•ืง]
01:04
When I first moved to Hollywood from Silicon Valley,
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ื›ืฉืขื‘ืจืชื™ ืœื”ื•ืœื™ื•ื•ื“ ืžืขืžืง ื”ืกื™ืœื™ืงื•ืŸ,
01:08
I had some misgivings.
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ื”ื™ื• ืœื™ ื›ืžื” ืคืงืคื•ืงื™ื.
01:09
But I found that there were some advantages to being in Hollywood.
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ืืš ื’ื™ืœื™ืชื™ ืฉื™ืฉ ื›ืžื” ื™ืชืจื•ื ื•ืช ื‘ื—ื™ื™ื ื‘ื”ื•ืœื™ื•ื•ื“.
01:13
(Laughter)
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[ืฆื—ื•ืง]
01:14
And, in fact, some advantages to owning your own media company.
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ื•ื‘ืขืฆื ื’ื ื›ืžื” ื™ืชืจื•ื ื•ืช ื‘ื‘ืขืœื•ืช ืขืœ ื—ื‘ืจืช ืชืงืฉื•ืจืช ืžืฉืœื™.
01:21
And I also found that Hollywood and Silicon Valley
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ื•ื’ื™ืœื™ืชื™ ื’ื ืฉื”ื•ืœื™ื•ื•ื“ ื•ืขืžืง ื”ืกื™ืœื™ืงื•ืŸ
01:23
have a lot more in common than I would have dreamed.
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ื“ื•ืžื•ืช ื”ืจื‘ื” ื™ื•ืชืจ ืžืžื” ืฉืฉื™ืขืจืชื™.
01:26
Hollywood has its sex symbols, and the Valley has its sex symbols.
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ืœื”ื•ืœื™ื•ื•ื“ ืกืžืœื™ ืžื™ืŸ ืžืฉืœื”, ื•ืœืขืžืง ื”ืกื™ืœื™ืงื•ืŸ ืกืžืœื™ ืžื™ืŸ ืžืฉืœื•.
01:29
(Laughter)
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[ืฆื—ื•ืง]
01:31
Hollywood has its rivalries, and the Valley has its rivalries.
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ื‘ื”ื•ืœื™ื•ื•ื“ ื™ืฉ ื™ืจื™ื‘ื•ื™ื•ืช, ื•ื’ื ื‘ืขืžืง ื™ืฉ ื™ืจื™ื‘ื•ื™ื•ืช.
01:35
Hollywood gathers around power tables,
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ื”ื•ืœื™ื•ื•ื“ ืžืชืืกืคืช ืกื‘ื™ื‘ ืฉื•ืœื—ื ื•ืช ืขื•ืฆืžื”,
01:37
and the Valley gathers around power tables.
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ื•ื’ื ื”ืขืžืง ืžืชืืกืฃ ืกื‘ื™ื‘ ืฉื•ืœื—ื ื•ืช ืขื•ืฆืžื”.
01:39
So it turned out there was a lot more in common
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ื›ืš ืฉืžืกืชื‘ืจ ืฉื™ืฉ ื”ืจื‘ื” ืžื”ืžืฉื•ืชืฃ,
01:41
than I would have dreamed.
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ืžื›ืคื™ ืฉื—ืœืžืชื™.
01:43
But I'm actually here today to tell a story.
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ืื‘ืœ ืœืžืขืฉื” ื‘ืืชื™ ืœื›ืืŸ ื”ื™ื•ื ื›ื“ื™ ืœืกืคืจ ืกื™ืคื•ืจ.
01:46
And part of it is a personal story. When Chris invited me to speak,
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ื•ื‘ื—ืœืงื• ื–ื”ื• ืกื™ืคื•ืจ ืื™ืฉื™. ื›ืฉื›ืจื™ืก ื”ื–ืžื™ืŸ ืื•ืชื™ ืœื”ืจืฆื•ืช,
01:51
he said, people think of you as a bit of an enigma,
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ื”ื•ื ืืžืจ, ืื ืฉื™ื ืจื•ืื™ื ืื•ืชืš ื›ืชืขืœื•ืžื”,
01:53
and they want to know what drives you a bit.
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ื•ื”ื ืจื•ืฆื™ื ืœื“ืขืช ืงืฆืช ืขืœ ืžื” ืฉืžื ื™ืข ืื•ืชืš.
01:56
And what really drives me is a vision of the future
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ื•ืžื” ืฉื‘ืืžืช ืžื ื™ืข ืื•ืชื™ ื”ื•ื ื—ื–ื•ืŸ ืฉืœ ื”ืขืชื™ื“
01:59
that I think we all share.
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ืฉืœื“ืขืชื™ ืžืฉื•ืชืฃ ืœื›ื•ืœื ื•.
02:00
It's a world of peace and prosperity and sustainability.
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ืขืœ ืขื•ืœื ืฉืœ ืฉืœื•ื, ืฉื’ืฉื•ื’ ื•ืงื™ื™ืžื•ืช.
02:04
And when we heard a lot of the presentations
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ื•ื›ืฉืฉืžืขื ื• ื”ืจื‘ื” ืžืŸ ื”ืžืฆื’ื•ืช,
02:09
over the last couple of days,
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ื‘ื™ืžื™ื ื”ืื—ืจื•ื ื™ื,
02:10
Ed Wilson and the pictures of James Nachtwey,
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ืื“ ื•ื™ืœืกื•ืŸ, ื•ื”ืชืžื•ื ื•ืช ืฉืœ ื’'ื™ื™ืžืก ื ื›ื˜ื•ื•ื™ื™,
02:14
I think we all realized how far we have to go
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ืœื“ืขืชื™ ืชืคืกื ื• ื›ื•ืœื ื• ืื™ื–ื” ืžืจื—ืง ืขื•ื“ ืขืœื™ื ื• ืœืขื‘ื•ืจ
02:16
to get to this new version of humanity
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ื›ื“ื™ ืœื”ื’ื™ืข ืœื’ื™ืจืกืช ื”ืื ื•ืฉื•ืช ื”ื—ื“ืฉื” ื”ื–ื•
02:17
that I like to call "Humanity 2.0."
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ืฉื”ื™ื™ืชื™ ืงื•ืจื ืœื” "ืื ื•ืฉื•ืช ื’ื™ืจืกื” 2.0".
02:20
And it's also something that resides in each of us,
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ื•ื–ื” ื’ื ืžืฉื”ื• ืฉืฉื•ื›ืŸ ื‘ืœื‘ ื›ืœ ืื—ื“ ืžืื™ืชื ื•,
02:25
to close what I think
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ืœืฉื™ื ืงืฅ ืœืžื” ืฉืœื“ืขืชื™
02:26
are the two big calamities in the world today.
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ื”ื ืฉ\ื ื™ ื”ืืกื•ื ื•ืช ื”ื’ื“ื•ืœื™ื ืฉืœ ื”ืขื•ืœื ื›ื™ื•ื.
02:30
One is the gap in opportunity --
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ืื—ื“ ื”ื•ื ืคืขืจ ื”ื”ื–ื“ืžื ื•ื™ื•ืช
02:33
this gap that President Clinton last night
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ื”ืคืขืจ ืฉื”ื ืฉื™ื ืงืœื™ื ื˜ื•ืŸ ื›ื™ื ื” ืืžืฉ
02:36
called uneven, unfair and unsustainable --
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"ืœื ืฉื™ื•ื•ื™ื•ื ื™, ืœื ื”ื•ื’ืŸ ื•ืœื ื‘ืจ-ืงื™ื™ืžื" -
02:39
and, out of that, comes poverty and illiteracy and disease
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ืฉืžืžื ื• ื ื•ื‘ืขื™ื ื”ืขื•ื ื™, ื”ื‘ืขืจื•ืช ื•ื”ืžื—ืœื•ืช
02:42
and all these evils that we see around us.
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ื•ื›ืœ ื™ืชืจ ื”ืจืขื•ืช ืฉืื ื• ืจื•ืื™ื ืžืกื‘ื™ื‘ื ื•.
02:45
But perhaps the other, bigger gap is what we call the hope gap.
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ืืš ืื•ืœื™ ื”ืคืขืจ ื”ื’ื“ื•ืœ ื™ื•ืชืจ ื”ื•ื ืžื” ืฉืžื›ื•ื ื” "ืคืขืจ ื”ืชืงื•ื•ื”".
02:50
And someone, at some point, came up with this very bad idea
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ืžื™ืฉื”ื• ื”ืขืœื” ืคืขื ืืช ื”ืจืขื™ื•ืŸ ื”ื’ืจื•ืข ื”ื–ื”
02:53
that an ordinary individual couldn't make a difference in the world.
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ืฉืื“ื ืจื’ื™ืœ ืœื ื™ื›ื•ืœ ืœื—ื•ืœืœ ืฉื™ื ื•ื™ ื‘ืขื•ืœืžื ื•.
02:57
And I think that's just a horrible thing.
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ื•ืื ื™ ื—ื•ืฉื‘ ืฉื–ื” ื“ื‘ืจ ื ื•ืจื ื•ืื™ื•ื.
02:59
And so chapter one really begins today, with all of us,
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ื›ืš ืฉืคืจืง 1 ืžืชื—ื™ืœ ืœืžืขืฉื” ื”ื™ื•ื, ืขื ื›ืœ ืื—ื“ ืžืื™ืชื ื•,
03:03
because within each of us is the power to
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ื›ื™ ื‘ื›ืœ ืื—ื“ ืžืื™ืชื ื• ืžืฆื•ื™ ื”ื›ื•ื—
03:07
equal those opportunity gaps and to close the hope gaps.
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ืœืกื’ื•ืจ ืืช ืคืขืจ ื”ื”ื–ื“ืžื ื•ื™ื•ืช ื•ืืช ืคืขืจ ื”ืชืงื•ื•ื”.
03:10
And if the men and women of TED
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ื•ืื ื”ื’ื‘ืจื™ื ื•ื”ื ืฉื™ื ืฉืœ TED
03:12
can't make a difference in the world, I don't know who can.
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ืœื ื™ื›ื•ืœื™ื ืœื—ื•ืœืœ ืฉื™ื ื•ื™ ื‘ืขื•ืœื, ืื™ื ื™ ื™ื•ื“ืข ืžื™ ืขื•ื“ ื™ื›ื•ืœ.
03:15
And for me, a lot of this started when I was younger
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ืžื‘ื—ื™ื ืชื™, ื”ืจื‘ื” ืžื–ื” ื”ื—ืœ ื›ืฉื”ื™ื™ืชื™ ืฆืขื™ืจ ื™ื•ืชืจ
03:18
and my family used to go camping in upstate New York.
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ื›ืฉืžืฉืคื—ืชื™ ื ื”ื’ื” ืœื ืคื•ืฉ ื‘ื˜ื‘ืข ื‘ืฆืคื•ืŸ ืžื“ื™ื ืช ื ื™ื•-ื™ื•ืจืง.
03:22
And there really wasn't much to do there for the summer,
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ื•ืœื ื”ื™ื” ื”ืจื‘ื” ืžื” ืœืขืฉื•ืช ืฉื ื‘ืงื™ืฅ,
03:24
except get beaten up by my sister or read books.
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ื—ื•ืฅ ืžืœื—ื˜ื•ืฃ ืžื›ื•ืช ืžืื—ื•ืชื™ ื•ืœืงืจื•ื ืกืคืจื™ื.
03:28
And so I used to read authors like James Michener
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ื›ืš ืฉื”ืชื—ืœืชื™ ืœืงืจื•ื ืกื•ืคืจื™ื ื›ืžื• ื’'ื™ื™ืžืก ืžื™ืฆ'ื ืจ
03:31
and James Clavell and Ayn Rand.
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ื•ื’'ื™ื™ืžืก ืงืœืื•ื•ืœ ื•ืื™ื™ืŸ ืจืื ื“.
03:33
And their stories made the world seem a very small
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ื•ืกื™ืคื•ืจื™ื”ื ื’ืจืžื• ืœืขื•ืœื ืœื”ื™ืจืื•ืช ืงื˜ืŸ ืžืื“
03:37
and interconnected place.
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ื•ืžืงื•ื ืžืœื ื‘ืงืฉืจื™ ื’ื•ืžืœื™ืŸ.
03:39
And it struck me that if I could write stories
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ื•ืขืœื” ื‘ื“ืขืชื™ ืฉืื ืื•ื›ืœ ืœื›ืชื•ื‘ ืกื™ืคื•ืจื™ื
03:43
that were about this world as being small and interconnected,
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ืฉื™ืชืืจื• ืืช ื”ืขื•ืœื ื›ืžืงื•ื ืงื˜ืŸ ื•ืžืœื ืงืฉืจื™ ื’ื•ืžืœื™ืŸ,
03:45
that maybe I could get people interested in the issues
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ืื•ืœื™ ืื•ื›ืœ ืœืžืฉื•ืš ืื ืฉื™ื ืœื”ืชืขื ื™ื™ืŸ ื‘ื ื•ืฉืื™ื
03:49
that affected us all, and maybe engage them to make a difference.
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ืฉื ื•ื’ืขื™ื ืœื›ื•ืœื ื•, ื•ืื•ืœื™ ืืžืฉื•ืš ืื•ืชื ืœื—ื•ืœืœ ืฉื™ื ื•ื™.
03:53
I didn't think that was necessarily the best way to make a living,
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ืœื ื—ืฉื‘ืชื™ ืฉื–ื• ื”ื“ืจืš ื”ื›ื™ ื˜ื•ื‘ื” ืœื”ืชืคืจื ืก,
03:57
so I decided to go on a path to become financially independent,
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ืื– ื”ื—ืœื˜ืชื™ ืœื”ืฉื™ื’ ืขืฆืžืื•ืช ื›ืœื›ืœื™ืช,
04:01
so I could write these stories as quickly as I could.
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ื›ื“ื™ ืฉืื•ื›ืœ ืœื›ืชื•ื‘ ืกื™ืคื•ืจื™ื ืืœื” ืžื”ืจ ื›ื›ืœ ืฉืื•ื›ืœ.
04:05
I then had a bit of a wake-up call when I was 14.
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ื•ืื– ืงื™ื‘ืœืชื™ ืžืขื™ืŸ ืงืจื™ืืช ื”ืฉื›ืžื”
04:08
And my dad came home one day
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ื‘ื’ื™ืœ 14, ื›ืฉืื‘ื™ ื‘ื ื™ื•ื ืื—ื“ ื”ื‘ื™ืชื”
04:10
and announced that he had cancer, and it looked pretty bad.
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ื•ื”ื•ื“ื™ืข ืฉื™ืฉ ืœื• ืกืจื˜ืŸ ื•ืฉื”ืžืฆื‘ ื’ืจื•ืข ืžืื“.
04:14
And what he said was, he wasn't so much afraid that he might die,
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ื•ื”ื•ื ืืžืจ ืฉื–ื” ืœื ืฉื”ื•ื ืžืคื—ื“ ืœืžื•ืช,
04:18
but that he hadn't done the things that he wanted to with his life.
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ืืœื ืฉื”ื•ื ืœื ื”ืกืคื™ืง ืœืขืฉื•ืช ื‘ื—ื™ื™ื• ืืช ื›ืœ ืžื” ืฉืจืฆื”.
04:23
And knock on wood, he's still alive today, many years later.
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ื•ื‘ืœื™ ืขื™ืŸ ื”ืจืข, ื”ื•ื ืขื“ื™ื™ืŸ ื—ื™, ืฉื ื™ื ืจื‘ื•ืช ืžืื–.
04:27
But for a young man that made a real impression on me,
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ืืš ื›ื‘ื—ื•ืจ ืฆืขื™ืจ ื–ื” ื”ื•ืชื™ืจ ื‘ื™ ืจื•ืฉื ื—ื–ืง:
04:30
that one never knows how much time one really has.
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ืฉืื“ื ืืฃ ืคืขื ืœื ื™ื•ื“ืข ื›ืžื” ื–ืžืŸ ื‘ืืžืช ื ื•ืชืจ ืœื•.
04:33
So I set out in a hurry. I studied engineering.
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ืื– ื”ืชื—ืœืชื™ ืœืžื”ืจ. ืœืžื“ืชื™ ื”ื ื“ืกื”.
04:38
I started a couple of businesses
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ืคืชื—ืชื™ ื›ืžื” ืขืกืงื™ื
04:40
that I thought would be the ticket to financial freedom.
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ืฉืจืื™ืชื™ ื‘ื”ื ืคืชื— ืœืขืฆืžืื•ืช ื›ืœื›ืœื™ืช.
04:43
One of those businesses was a computer rental business
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ืื—ื“ ืžื”ื ื”ื™ื” ืขืกืง ืœื”ืฉื›ืจืช ืžื—ืฉื‘ื™ื
04:46
called Micros on the Move,
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ื‘ืฉื "ืžื—ืฉื‘ื™ื ื‘ืชื ื•ืขื”",
04:47
which is very well named,
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ืฉื”ื™ื” ืฉื ืžื•ืฆืœื— ืžืื“,
04:48
because people kept stealing the computers.
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ื›ื™ ืื ืฉื™ื ื›ืœ ื”ื–ืžืŸ ื’ื ื‘ื• ืืช ื”ืžื—ืฉื‘ื™ื.
04:50
(Laughter)
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[ืฆื—ื•ืง]
04:51
So I figured I needed to learn a little bit more about business,
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ื•ื”ื‘ื ืชื™ ืฉืขืœื™ ืœืœืžื•ื“ ืงืฆืช ื™ื•ืชืจ ืขืœ ื ื™ื”ื•ืœ ืขืกืงื™ื,
04:55
so I went to Stanford Business School and studied there.
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ืื– ื”ืœื›ืชื™ ืœืœืžื•ื“ ื‘ื‘ื™ื”"ืก ืœืขืกืงื™ื ืฉืœ ืกื˜ื ืคื•ืจื“
04:58
And while I was there, I made friends with a fellow
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ื•ื›ืฉื”ื™ื™ืชื™ ืฉื ื”ืชื™ื™ื“ื“ืชื™ ืขื ื‘ื—ื•ืจ ืื—ื“
05:01
named Pierre Omidyar, who is here today. And Pierre, I apologize
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ื‘ืฉื ืคื™ื™ืจ ืื•ืžื™ื“ื™ืืจ, ืฉื ืžืฆื ื›ืืŸ ื”ื™ื•ื. ืคื™ื™ืจ,
05:04
for this. This is a photo from the old days.
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ืื ื™ ืžืชื ืฆืœ ืขืœ ื›ืš- ื–ื”ื• ืฆื™ืœื•ื ืžื”ื™ืžื™ื ื”ื”ื.
05:07
And just after I'd graduated, Pierre came to me
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ื•ื‘ื“ื™ื•ืง ืื—ืจื™ ืฉืกื™ื™ืžืชื™, ืคื™ื™ืจ ื‘ื ืืœื™
05:09
with this idea to help people
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ืขื ืจืขื™ื•ืŸ ืœืขื–ื•ืจ ืœืื ืฉื™ื
05:11
buy and sell things online with each other.
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ืœืงื ื•ืช ื•ืœืžื›ื•ืจ ื“ื‘ืจื™ื ื‘ืื™ื ื˜ืจื ื˜
05:13
And with the wisdom of my Stanford degree,
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ื•ืขื ื”ื—ื•ื›ืžื” ืฉืจื›ืฉืชื™ ื™ื—ื“ ืขื ื”ืชื•ืืจ ืžืกื˜ื ืคื•ืจื“
05:15
I said, "Pierre, what a stupid idea."
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ืืžืจืชื™, "ืคื™ื™ืจ, ืื™ื–ื” ืจืขื™ื•ืŸ ืžื˜ื•ืžื˜ื."
05:17
(Laughter)
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[ืฆื—ื•ืง]
05:18
And needless to say, I was right.
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ืžื™ื•ืชืจ ืœื•ืžืจ ืฉืฆื“ืงืชื™.
05:19
(Laughter)
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[ืฆื—ื•ืง]
05:21
But right after that, Pierre -- in '96, Pierre and I left our full-time jobs
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ืืš ืžื™ื“ ืื—"ื›, ื‘-96', ืคื™ื™ืจ ื•ืื ื™ ืขื–ื‘ื ื• ืืช ื”ืขื‘ื•ื“ื•ืช ืฉืœื ื•
05:25
to build eBay as a company. And the rest of that story, you know.
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ื•ื”ืงืžื ื• ืืช "ืื™-ื‘ื™ื™" ื›ื—ื‘ืจื”, ื•ืืชื ืžื›ื™ืจื™ื ืืช ืฉืืจ ื”ืกื™ืคื•ืจ.
05:30
The company went public two years later
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ื”ื—ื‘ืจื” ื”ื•ื ืคืงื” ื‘ื‘ื•ืจืกื” ืฉื ืชื™ื™ื ืื—ืจ ื›ืš
05:32
and is today one of the best known companies in the world.
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ื•ื”ื™ื•ื ื”ื™ื ืื—ืช ื”ื—ื‘ืจื•ืช ื”ื›ื™ ืžื•ื›ืจื•ืช ื‘ืขื•ืœื.
05:35
Hundreds of millions of people use it in hundreds of countries, and so on.
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ืžืื•ืช ืžืœื™ื•ื ื™ ืื ืฉื™ื ืžืฉืชืžืฉื™ื ื‘ื” ื‘ืžืื•ืช ืืจืฆื•ืช, ื•ื›ืŸ ื”ืœืื”.
05:39
But for me, personally, it was a real change.
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ืืš ืขื‘ื•ืจื™ ืื™ืฉื™ืช ื–ื” ื”ื™ื” ืฉื™ื ื•ื™ ืืžื™ืชื™.
05:43
I went from living in a house with five guys in Palo Alto
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ืขื‘ืจืชื™ ืžืžื’ื•ืจื™ื ืขื ืขื•ื“ 5 ื—ื‘ืจ'ื” ื‘ื‘ื™ืช ื‘ืคืืœื•-ืืœื˜ื•
05:47
and living off their leftovers,
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ื•ืื›ื™ืœืช ื”ืฉืืจื™ื•ืช ืฉืœื”ื,
05:48
to all of a sudden having all kinds of resources.
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ืœืžืฆื‘ ืฉืคืชืื•ื ื”ื™ื• ืœื™ ื›ืœ ืžื™ื ื™ ืžืฉืื‘ื™ื.
05:52
And I wanted to figure out how I could
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ื•ืจืฆื™ืชื™ ืœื’ืœื•ืช ืื™ืš ืืคืฉืจ ืœืงื—ืช ืืช ื›ืœ
05:54
take the blessing of these resources and share it with the world.
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ื”ืžืฉืื‘ื™ื ื”ื‘ืจื•ื›ื™ื ื”ืืœื” ื•ืœืฉืชืฃ ื‘ื”ื ืืช ื”ืขื•ืœื.
05:58
And around that time, I met John Gardner,
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ื•ื‘ืขืจืš ืื– ืคื’ืฉืชื™ ืืช ื’'ื•ืŸ ื’ืจื“ื ืจ,
06:01
who is a remarkable man.
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ืื“ื ืžืฉื›ืžื• ื•ืžืขืœื”.
06:03
He was the architect of the Great Society programs
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ื”ื•ื ื”ื™ื” ืื“ืจื™ื›ืœ ื”ืชื›ื ื™ื•ืช ื”ื—ื‘ืจืชื™ื•ืช ื”ื’ื“ื•ืœื•ืช
06:07
under Lyndon Johnson in the 1960s.
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ื‘ืžืžืฉืœ ืฉืœ ืœื™ื ื“ื•ืŸ ื’'ื•ื ืกื•ืŸ ื‘ืฉื ื•ืช ื”ืฉื™ืฉื™ื.
06:09
And I asked him what he felt was the best thing I could do,
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ื•ืฉืืœืชื™ ืื•ืชื• ืžื” ืœื“ืขืชื• ื”ื›ื™ ื›ื“ืื™ ืฉืืขืฉื”,
06:12
or anyone could do, to make a difference
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ืื• ืฉื›ืœ ืื—ื“ ืื—ืจ ื™ืขืฉื”, ื›ื“ื™ ืœื—ื•ืœืœ ืฉื™ื ื•ื™
06:14
in the long-term issues facing humanity.
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ื‘ืกื•ื’ื™ื•ืช ืืจื•ื›ื•ืช ื”ื˜ื•ื•ื— ืฉื”ืื ื•ืฉื•ืช ื ื™ืฆื‘ืช ืžื•ืœืŸ.
06:18
And John said, "Bet on good people doing good things.
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ื•ื’'ื•ืŸ ืืžืจ, "ืชื”ืžืจ ืขืœ ืื ืฉื™ื ื˜ื•ื‘ื™ื ืฉืขื•ืฉื™ื ืžืขืฉื™ื ื˜ื•ื‘ื™ื
06:22
Bet on good people doing good things."
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ืชื”ืžืจ ืขืœ ืื ืฉื™ื ื˜ื•ื‘ื™ื ืฉืขื•ืฉื™ื ืžืขืฉื™ื ื˜ื•ื‘ื™ื."
06:24
And that really resonated with me.
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ื•ื–ื” ื‘ืืžืช ืขื•ืจืจ ื‘ื™ ืžืฉื”ื•.
06:26
I started a foundation
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ื™ื™ืกื“ืชื™ ืžื›ื•ืŸ
06:28
to bet on these good people doing good things.
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ืฉื™ื”ืžืจ ืขืœ ื”ืื ืฉื™ื ื”ื˜ื•ื‘ื™ื ืฉืขื•ืฉื™ื ืžืขืฉื™ื ื˜ื•ื‘ื™ื.
06:30
These leading, innovative, nonprofit folks,
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ื”ื—ื‘ืจ'ื” ืฉืžื ื”ื™ื’ื™ื ื•ื™ื•ื–ืžื™ื, ื•ืœื ืœืžืขืŸ ืจื•ื•ื—,
06:33
who are using business skills in a very leveraged way
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ืฉืžืฉืชืžืฉื™ื ื‘ื›ื™ืฉื•ืจื™ื ืขืกืงื™ื™ื ื‘ื“ืจืš ืžืžื•ื ืคืช ืžืื“
06:36
to solve social problems.
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ื›ื“ื™ ืœืคืชื•ืจ ื‘ืขื™ื•ืช ื—ื‘ืจืชื™ื•ืช.
06:38
People today we call social entrepreneurs.
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ืืœื” ืฉืื ื• ืžื›ื ื™ื ื›ื™ื•ื 'ื™ื–ืžื™ื ื—ื‘ืจืชื™ื™ื'.
06:41
And to put a face on it, people like Muhammad Yunus,
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ื•ืื ืœื”ื™ื•ืช ืคื—ื•ืช ื›ืœืœื™ื™ื, ืื ืฉื™ื ื›ืžื•ื—ืžื“ ื™ื•ื ื•ืก,
06:43
who started the Grameen Bank,
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ืฉื™ื™ืกื“ ืืช ื‘ื ืง "ื’ืจืืžื™ืŸ",
06:45
has lifted 100 million people plus out of poverty around the world,
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ื—ื™ืœืฅ ืžืขื•ื ื™ ืžืขืœ 100 ืžืœื™ื•ืŸ ื‘ื ื™ ืื“ื ื‘ื›ืœ ื”ืขื•ืœื,
06:49
won the Nobel Peace Prize.
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ื•ื–ื›ื” ื‘ืคืจืก ื ื•ื‘ืœ.
06:50
But there's also a lot of people that you don't know.
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ืืš ื™ืฉ ืขื•ื“ ืจื‘ื™ื ืฉืื™ื ื›ื ืžื›ื™ืจื™ื.
06:53
Folks like Ann Cotton, who started a group called CAMFED in Africa,
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ื›ืžื• ืืŸ ืงื•ื˜ืŸ, ืฉื™ื™ืกื“ื” ืงื‘ื•ืฆื” ื‘ืฉื "ืงืืžืคื“" ื‘ืืคืจื™ืงื”
06:57
because she felt girls' education was lagging.
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ืžืคื ื™ ืฉื—ืฉื‘ื” ืฉื”ื—ื™ื ื•ืš ืฉืœ ื”ื‘ื ื•ืช ื ื›ืฉืœ.
07:00
And she started it about 10 years ago,
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ื”ื™ื ื”ื—ืœื” ื‘ื›ืš ืœืคื ื™ 10 ืฉื ื™ื
07:02
and today, she educates over a quarter million African girls.
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ื•ื”ื™ื•ื ื”ื™ื ืžื—ื ื›ืช ืžืขืœ ืจื‘ืข ืžืœื™ื•ืŸ ื ืขืจื•ืช ืืคืจื™ืงื ื™ื•ืช.
07:07
And somebody like Dr. Victoria Hale,
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ื•ืื ืฉื™ื ื›ืžื• ื“"ืจ ื•ื™ืงื˜ื•ืจื™ื” ื”ื™ื™ืœ,
07:10
who started the world's first nonprofit pharmaceutical company,
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ืฉื™ื™ืกื“ื” ืืช ื—ื‘ืจืช ื”ืชืจื•ืคื•ืช ื”ื‘ืœืชื™-ืจื•ื•ื—ื™ืช ื”ืจืืฉื•ื ื” ื‘ืขื•ืœื.
07:13
and whose first drug will be fighting visceral leishmaniasis,
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ื•ืฉืชืจื•ืคืชื” ื”ืจืืฉื•ื ื” ืชื™ืœื—ื ื‘ืœื™ืฉืžื ื™ืื–ื™ืก ืฉืœ ื”ืžืขื™ื™ื,
07:19
also known as black fever.
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ื”ืžื•ื›ืจืช ื’ื ื›ืงื“ื—ืช ื”ืฉื—ื•ืจื”.
07:21
And by 2010, she hopes to eliminate this disease,
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ื•ืขื“ 2010 ื”ื™ื ืžืงื•ื•ื” ืœื”ื›ื—ื™ื“ ืžื—ืœื” ื–ื•,
07:24
which is really a scourge in the developing world.
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ืฉื”ื™ื ืžืžืฉ ืžื›ื” ื‘ืขื•ืœื ื”ืžืชืคืชื—.
07:27
And so this is one way to bet
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ื›ืš ืฉื–ื•ื”ื™ ื“ืจืš ืื—ืช ืœื”ืžืจ
07:29
on good people doing good things.
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ืขืœ ืื ืฉื™ื ื˜ื•ื‘ื™ื ืฉืขื•ืฉื™ื ืžืขืฉื™ื ื˜ื•ื‘ื™ื.
07:30
And a lot of this comes together in a philosophy of change
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ื•ื”ืจื‘ื” ืžื–ื” ืžืชื—ื‘ืจ ื›ืคื™ืœื•ืกื•ืคื™ื” ืฉืœ ืฉื™ื ื•ื™
07:34
that I find really is powerful.
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ืฉื‘ืขื™ื ื™ื™ ื”ื™ื ืจื‘ืช ืขื•ืฆืžื”.
07:38
It's what we call, "Invest, connect and celebrate."
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ื•ืื ื™ ืžื›ื ื” ืื•ืชื”, "ืœื”ืฉืงื™ืข, ืœืงืฉืจ ื•ืœื”ืœืœ."
07:40
And invest: if you see good people doing good things,
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ืœื”ืฉืงื™ืข: ืื ืืชื ืจื•ืื™ื ืื ืฉื™ื ื˜ื•ื‘ื™ื ืฉืขื•ืฉื™ื ื˜ื•ื‘,
07:43
invest in them. Invest in their organizations,
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ื”ืฉืงื™ืขื• ื‘ื”ื, ื”ืฉืงื™ืขื• ื‘ืืจื’ื•ื ื™ื ืฉืœื”ื.
07:45
or in business. Invest in these folks.
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ืื• ื‘ืขืกืงื™ื, ื”ืฉืงื™ืขื• ื‘ื—ื‘ืจ'ื” ื”ืืœื”.
07:48
Connecting them together through conferences --
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ืงืฉืจื• ื‘ื™ื ื™ื”ื ื‘ืืžืฆืขื•ืช ื›ื™ื ื•ืกื™ื,
07:50
like a TED -- brings so many powerful connections,
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ื›ืžื• TED, ืฉื™ื•ืฆืจ ืงืฉืจื™ื ืจื‘ื™ื ื•ื—ื–ืงื™ื ื›ืืœื”,
07:53
or through the World Forum on Social Entrepreneurship
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ืื• ื”ืคื•ืจื•ื ื”ืขื•ืœืžื™ ืœื™ื–ืžื•ืช ื—ื‘ืจืชื™ืช
07:56
that my foundation does at Oxford every year.
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ืฉื”ืžื›ื•ืŸ ืฉืœื™ ืžืงื™ื™ื ื‘ืื•ืงืกืคื•ืจื“ ืžื™ื“ื™ ืฉื ื”.
07:59
And celebrate them: tell their stories,
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ื•ื”ืœืœื• ืื•ืชื, ืกืคืจื• ืืช ืกื™ืคื•ืจื™ื”ื,
08:02
because not only are there good people doing good work,
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ื›ื™ ืœื ืจืง ืฉื™ืฉ ืื ืฉื™ื ื˜ื•ื‘ื™ื ืฉืขื•ืฉื™ื ืžืœืื›ื” ื˜ื•ื‘ื”,
08:04
but their stories can help close these gaps of hope.
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ืืœื ืฉื’ื ืกื™ืคื•ืจื™ื”ื ื™ื›ื•ืœื™ื ืœืกื’ื•ืจ ืืช ืคืขืจื™ ื”ืชืงื•ื•ื”.
08:09
And it was this last part of the mission, the celebrate part,
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ื•ื—ืœืง ื–ื” ืฉืœ ื”ืฉืœื™ื—ื•ืช, ืขื ื™ื™ืŸ ื”ืชื”ื™ืœื”,
08:12
that really got me back to thinking when I was a kid
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ื”ื•ื ืฉื”ื—ื–ื™ืจ ืื•ืชื™ ืœื™ืœื“ื•ืชื™
08:16
and wanted to tell stories to get people involved
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ื›ืฉืจืฆื™ืชื™ ืœืกืคืจ ืกื™ืคื•ืจื™ื ืฉื™ื‘ื™ืื• ืœืžืขื•ืจื‘ื•ืช ื”ืื ืฉื™ื
08:18
in the issues that affect us all.
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ื‘ื ื•ืฉืื™ื ืฉื ื•ื’ืขื™ื ืœื›ื•ืœื ื•.
08:20
And a light bulb went off,
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ื•ื‘ืจืืฉื™ ื ื“ืœืงื” ื ื•ืจื”,
08:22
which was, first, that I didn't actually have to do the writing myself, I could find writers.
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ืจืืฉื™ืช ื›ืœ, ืื™ื ื™ ื—ื™ื™ื‘ ืœื›ืชื•ื‘ ื‘ืขืฆืžื™. ืื•ื›ืœ ืœืžืฆื•ื ื›ื•ืชื‘ื™ื.
08:27
And then the next light bulb was, better than just writing,
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ื•ื”ื ื•ืจื” ื”ืฉื ื™ื” ื”ื™ืชื” ืฉื™ื•ืชืจ ื˜ื•ื‘ ืžืืฉืจ ืœื›ืชื•ื‘
08:30
what about film and TV, to get out to people in a big way?
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ืžื” ืขื ืกืจื˜ื™ื ื•ื˜ืœื•ื•ื™ื–ื™ื” ื›ื“ื™ ืœื”ื’ื™ืข ื‘ื’ื“ื•ืœ ืืœ ื”ืื ืฉื™ื?
08:34
And I thought about the films that inspired me,
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ื•ื—ืฉื‘ืชื™ ืขืœ ื”ืกืจื˜ื™ื ืฉื ืชื ื• ืœื™ ื”ืฉืจืื”,
08:36
films like "Gandhi" and "Schindler's List."
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ืกืจื˜ื™ื ื›ืžื• "ื’ื ื“ื™" ื•-"ืจืฉื™ืžืช ืฉื™ื ื“ืœืจ".
08:39
And I wondered who was doing these kinds of films today.
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ื•ืชื”ื™ืชื™ ืžื™ ืขื•ื“ ืขื•ืฉื” ืกืจื˜ื™ื ื›ืืœื” ื‘ื™ืžื™ื ื•.
08:42
And there really wasn't a specific company
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ื•ื‘ืืžืช ืœื ื”ื™ืชื” ืฉื•ื ื—ื‘ืจื” ืžืกื•ื™ืžืช
08:45
that was focused on the public interest.
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ืฉืžืžื•ืงื“ืช ื‘ืื™ื ื˜ืจืก ื”ืฆื™ื‘ื•ืจื™.
08:48
So, in 2003, I started to make my way around Los Angeles
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ืื– ื‘-2003 ื”ืชื—ืœืชื™ ืœื”ืกืชื•ื‘ื‘ ื‘ืœื•ืก ืื ื’'ืœืก
08:53
to talk about the idea of a pro-social media company
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ื•ืœื“ื‘ืจ ืขืœ ื”ืจืขื™ื•ืŸ ืฉืœ ื—ื‘ืจืช ืชืงืฉื•ืจืช ืคืจื•-ื—ื‘ืจืชื™ืช
08:56
and I was met with a lot of encouragement.
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ื•ื–ื›ื™ืชื™ ืœืขื™ื“ื•ื“ ืจื‘.
08:59
One of the lines of encouragement
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ืื—ื“ ืžืฆื•ืจื•ืช ื”ืขื™ื“ื•ื“
09:02
that I heard over and over was,
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ืฉืฉืžืขืชื™ ืฉื•ื‘ ื•ืฉื•ื‘ ื”ื™ืชื”,
09:04
"The streets of Hollywood are littered with the carcasses of people like you,
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"ืจื—ื•ื‘ื•ืช ื”ื•ืœื™ื•ื•ื“ ืฉื•ืจืฆื•ืช ื’ื•ื•ื™ื•ืช ืฉืœ ืื ืฉื™ื ื›ืžื•ืš,
09:08
who think you're going to come to this town and make movies."
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ืฉื—ืฉื‘ื• ืœื‘ื•ื ืœืขื™ืจ ื”ื–ืืช ื•ืœืขืฉื•ืช ืกืจื˜ื™ื."
09:11
And then of course, there was the other adage.
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ื•ื›ืžื•ื‘ืŸ, ื”ื™ืชื” ื’ื ื”ืืžื™ืจื” ื”ืฉื ื™ื”,
09:13
"The surest way to become a millionaire
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"ื”ื“ืจืš ื”ื‘ื˜ื•ื—ื” ื‘ื™ื•ืชืจ ืœื”ื™ืขืฉื•ืช ืžื™ืœื™ื•ื ืจ
09:15
is to start by being a billionaire and go into the movie business."
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ื”ื™ื ืœื”ื™ื•ืช ืžื™ืœื™ืืจื“ืจ ื•ืœื”ื™ื›ื ืก ืœืขืกืงื™ ื”ืกืจื˜ื™ื."
09:18
(Laughter)
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[ืฆื—ื•ืง]
09:20
Undeterred, in January of 2004, I started Participant Productions
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ืœื ื ืจืชืขืชื™ ื•ื‘ื™ื ื•ืืจ 2004 ื”ืงืžืชื™ ืืช "ืคืจื˜ื™ืกื™ืคื ื˜ ื”ืคืงื•ืช"
09:25
with the vision to be a global media company
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ื›ืฉื”ื—ื–ื•ืŸ ื”ื•ื ืœื”ืคื•ืš ืœื—ื‘ืจืช ืชืงืฉื•ืจืช ืขื•ืœืžื™ืช
09:28
focused on the public interest.
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ืฉืžืชืžืงื“ืช ื‘ืื™ื ื˜ืจืก ื”ืฆื™ื‘ื•ืจื™.
09:30
And our mission is to produce entertainment
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ื•ืžื˜ืจืชื ื• ื”ื™ื ื”ืคืงืช ื‘ื™ื“ื•ืจ
09:32
that creates and inspires social change.
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ืฉืžื—ื•ืœืœ ื•ืžืขื•ืจืจ ืฉื™ื ื•ื™ ื—ื‘ืจืชื™.
09:34
And we don't just want people to see our movies
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ืื™ื ื ื• ืจื•ืฆื™ื ืฉืื ืฉื™ื ืกืชื ื™ืฆืคื• ื‘ืกืจื˜ื™ื ื•
09:37
and say, that was fun, and forget about it.
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ื•ื™ืืžืจื• ืฉื”ื™ื” ื ื—ืžื“ ื•ื™ืฉื›ื—ื• ืžื–ื”.
09:39
We want them to actually get involved in the issues.
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ืื ื• ืจื•ืฆื™ื ืฉื”ื ืžืžืฉ ื™ื™ืขืฉื• ืžืขื•ืจื‘ื™ื ื‘ื‘ืขื™ื•ืช.
09:42
In 2005, we launched our first slate of films,
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ื‘-2005 ื™ืฆืื ื• ืขื ืจืฉื™ืžืช ื”ืกืจื˜ื™ื ื”ืจืืฉื•ื ื” ืฉืœื ื•,
09:45
"Murder Ball," "North Country," "Syriana"
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"ื›ื“ื•ืจืฆื—", "ืืจืฅ ืฆืคื•ื ื™ืช", "ืกื•ืจื™ืื ื”"
09:48
and "Good Night and Good Luck."
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ื•-"ืœื™ืœื” ื˜ื•ื‘ ื•ื‘ื”ืฆืœื—ื”".
09:49
And much to my surprise, they were noticed.
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ื•ืœืžืจื‘ื” ื”ืคืชืขืชื™, ืฉืžื• ืœื‘ ืืœื™ื”ื.
09:52
We ended up with 11 Oscar nominations for these films.
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ื”ื’ืขื ื• ืœ-11 ืžื•ืขืžื“ื•ื™ื•ืช ืœืื•ืกืงืจ ืขืœ ืกืจื˜ื™ื ืืœื”.
09:56
And it turned out to be a pretty good year for this guy.
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ื•ื–ื• ื”ื™ืชื” ืฉื ื” ืžื•ืฆืœื—ืช ืœืžื“ื™ ืœื‘ื—ื•ืจ ื”ื–ื”.
09:59
Perhaps more importantly,
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ืื•ืœื™ ื—ืฉื•ื‘ ื™ื•ืชืจ,
10:00
tens of thousands of people joined the advocacy programs
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ืขืฉืจื•ืช ืืœืคื™ ืื ืฉื™ื ื”ืฆื˜ืจืคื• ืœืชื›ื ื™ื•ืช ื”ื™ื™ืขื•ืฅ
10:04
and the activism programs
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ื•ืœืชื›ื ื™ื•ืช ื”ืืงื˜ื™ื‘ื™ื–ื
10:06
that we created to go around the movies.
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ืฉื‘ื ื™ื ื• ืกื‘ื™ื‘ ื”ืกืจื˜ื™ื ื”ืืœื”.
10:08
And we had an online component of that,
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ื•ื”ื™ื” ืœื ื• ื’ื ืžืจื›ื™ื‘ ืื™ื ื˜ืจื ื˜ื™,
10:11
our community sect called Participate.net.
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ื”ืงื”ื™ืœื” ืฉืœื ื•, "ืคืจื˜ื™ืกื™ืคื ื˜.ื ื˜". ื•ื™ื—ื“ ืขื ืฉื•ืชืคื™ื ื•
10:13
But with our social sector partners, like the ACLU and PBS and the
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ื‘ืžื’ื–ืจ ื”ื—ื‘ืจืชื™: ืื™ื’ื•ื“ ื—ืจื•ื™ื•ืช ื”ืื–ืจื—, ืฉื™ืจื•ืช ื”ืฉื™ื“ื•ืจ ื”ืฆื™ื‘ื•ืจื™
10:18
Sierra Club and the NRDC, once people saw the film,
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ืžื•ืขื“ื•ืŸ ืกื™ื™ืจื” ื•ื”ืžืจื›ื– ืœื”ืฉื›ืœืช ืžื‘ื•ื’ืจื™ื, ื›ืฉืื ืฉื™ื ืจืื• ืืช ื”ืกืจื˜
10:21
there was actually something they could do to make a difference.
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ื”ื ื’ื™ืœื• ืฉื™ืฉ ืžืฉื”ื• ืฉื‘ื™ื›ื•ืœืชื ืœืขืฉื•ืช ื›ื“ื™ ืœื—ื•ืœืœ ืฉื™ื ื•ื™.
10:25
One of these films in particular, called "North Country," was actually
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ืื—ื“ ื”ืกืจื˜ื™ื ื”ืืœื” ื‘ืžื™ื•ื—ื“, "ืืจืฅ ืฆืคื•ื ื™ืช", ื”ื™ื” ืžืžืฉ
10:31
kind of a box office disaster.
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ืžืขื™ืŸ ืืกื•ืŸ ืงื•ืคืชื™.
10:33
But it was a film that starred Charlize Theron
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ืืš ื–ื” ื”ื™ื” ืกืจื˜ ื‘ื›ื™ื›ื•ื‘ื” ืฉืœ ืฉืจืœื™ื– ืช'ืจื•ืŸ
10:36
and it was about women's rights, women's empowerment,
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ืขืœ ื–ื›ื•ื™ื•ืช ื ืฉื™ื, ื”ืขืฆืžืช ื ืฉื™ื,
10:39
domestic violence and so on.
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ืืœื™ืžื•ืช ื‘ืžืฉืคื—ื” ื•ื›ืŸ ื”ืœืื”.
10:41
And we released the film at the same time that
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ืฉื™ื—ืจืจื ื• ืืช ื”ืกืจื˜ ื‘ื“ื™ื•ืง ื‘ื–ืžืŸ
10:44
the Congress was debating the renewal of the Violence Against Women Act.
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ื”ื“ื™ื•ืŸ ื‘ืงื•ื ื’ืจืก ื‘ืงืฉืจ ืœื—ื™ื“ื•ืฉ ื—ื•ืง ื”ืืœื™ืžื•ืช ื ื’ื“ ื ืฉื™ื.
10:49
And with screenings on the Hill, and discussions,
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ืขื ื”ืงืจื ื•ืช ื‘ื’ื‘ืขืช ื”ืงืคื™ื˜ื•ืœ ื•ื“ื™ื•ื ื™ื,
10:52
and with our social sector partners,
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ื•ื™ื—ื“ ืขื ืฉื•ืชืคื™ื ื• ื‘ืžื’ื–ืจ ื”ื—ื‘ืจืชื™,
10:54
like the National Organization of Women,
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ื›ืžื• ืืจื’ื•ืŸ ื”ื ืฉื™ื ื”ืœืื•ืžื™,
10:57
the film was widely credited
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ื”ืกืจื˜ ื–ื›ื” ืœื”ื›ืจื” ื ืจื—ื‘ืช
10:59
with influencing the successful renewal of the act.
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ืขืงื‘ ื”ืฉืคืขืชื• ืขืœ ื”ื—ื™ื“ื•ืฉ ื”ืžื•ืฆืœื— ืฉืœ ื”ื—ื•ืง.
11:03
And that to me, spoke volumes, because it's --
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ืื– ื‘ืขื™ื ื™ ื–ื• ื”ื”ื•ื›ื—ื” ื”ื˜ื•ื‘ื” ื‘ื™ื•ืชืจ, ื›ื™
11:07
the film started about a true-life story
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ื”ืกืจื˜ ืžืกืคืจ ืกื™ืคื•ืจ ื—ื™ื™ื ืืžื™ืชื™.
11:09
about a woman who was harassed, sued her employer,
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ืขืœ ืื™ืฉื” ืฉื”ื•ื˜ืจื“ื”, ืชื‘ืขื” ืืช ื”ืžืขืกื™ืง ืฉืœื”,
11:13
led to a landmark case that led to the Equal Opportunity Act,
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ืžื” ืฉื™ืฆืจ ื ืงื•ื“ืช ืฆื™ื•ืŸ ืžืฉืคื˜ื™ืช ืฉื”ื‘ื™ืื” ืœื—ื•ืง ืฉื•ื•ื™ื•ืŸ ื”ื”ื–ื“ืžื ื•ื™ื•ืช,
11:16
and the Violence Against Women Act and others.
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ื•ืœื—ื•ืง ื”ืืœื™ืžื•ืช ื ื’ื“ ื ืฉื™ื ื•ื—ื•ืงื™ื ื ื•ืกืคื™ื.
11:18
And then the movie about this person doing these things,
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ื›ืš ืฉื”ืกืจื˜ ืขืœ ืžื™ ืฉืขืฉื” ืืช ื›ืœ ื–ื”,
11:21
then led to this greater renewal.
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ื”ื•ื‘ื™ืœ ืœื—ื™ื“ื•ืฉ ื”ื—ื•ืง.
11:25
And so again,
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ื›ืš ืฉืฉื•ื‘,
11:26
it goes back to betting on good people doing good things.
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ื–ื” ื—ื•ื–ืจ ืœื”ื™ืžื•ืจ ืขืœ ืื ืฉื™ื ื˜ื•ื‘ื™ื ืฉืขื•ืฉื™ื ืžืขืฉื™ื ื˜ื•ื‘ื™ื.
11:30
Speaking of which, our fellow TEDster, Al --
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ืื’ื‘, ืขืžื™ืชื ื• ื—ื‘ืจ TED, ืืœ,
11:33
I first saw Al do his slide show presentation
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ืจืื™ืชื™ ืืช ืืœ ืœืจืืฉื•ื ื” ื›ืฉื”ืฆื™ื’ ืืช ื”ืžืฆื’ืช ืฉืœื•
11:36
on global warming in May of 2005.
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ืขืœ ื”ื”ืชื—ืžืžื•ืช ื”ืขื•ืœืžื™ืช ื‘ืžืื™ 2005.
11:40
At that point, I thought I knew something about global warming.
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ื•ืขื“ ืื– ื—ืฉื‘ืชื™ ืฉืื ื™ ื™ื•ื“ืข ืžืฉื”ื• ืขืœ ื”ื”ืชื—ืžืžื•ืช ื”ืขื•ืœืžื™ืช.
11:43
I thought it was a 30 to 50 year problem.
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ื—ืฉื‘ืชื™ ืฉื–ื• ื‘ืขื™ื” ืฉืœ 30 ืื• 50 ืฉื ื”.
11:45
And after we saw his slide show,
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ื•ืื—ืจื™ ืฉืจืื™ืชื™ ืืช ื”ืžืฆื’ืช ืฉืœื•,
11:47
it became clear that it was much more urgent.
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ื”ืชื‘ืจืจ ืœื™ ืฉื–ื” ื”ืจื‘ื” ื™ื•ืชืจ ื“ื—ื•ืฃ.
11:50
And so right afterwards, I met backstage with Al, and
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ืื– ืžื™ื“ ืื—ืจื™ ื–ื” ื ืคื’ืฉืชื™ ืขื ืืœ ืžืื—ื•ืจื™ ื”ืงืœืขื™ื
11:54
with Lawrence Bender, who was there, and Laurie David,
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ื™ื—ื“ ืขื ืœื•ืจื ืก ื‘ื ื“ืจ ืฉื”ื™ื” ืฉื, ื•ืœื•ืจื™ ื“ื™ื™ื•ื•ื™ื“
11:56
and Davis Guggenheim,
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ื•ื“ื™ื™ื•ื™ืก ื’ื•ื’ื ื”ื™ื™ื,
11:58
who was running documentaries for Participant at the time.
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ืฉื”ืฆื™ื’ื• ืื– ืกืจื˜ื™ื ืชื™ืขื•ื“ื™ื™ื ืขื‘ื•ืจ "ืคืจื˜ื™ืกื™ืคื ื˜",
12:02
And with Al's blessing, we decided on the spot to turn it into a film,
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ื•ืขื ื‘ืจื›ืชื• ืฉืœ ืืœ, ื”ื—ืœื˜ื ื• ืขืœ ื”ืžืงื•ื ืœื”ืคื•ืš ื–ืืช ืœืกืจื˜,
12:06
because we felt that we could get the message out there
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ื›ื™ ื”ืจื’ืฉื ื• ืฉื‘ื™ื›ื•ืœืชื ื• ืœื”ืขื‘ื™ืจ ืืช ื”ืžืกืจ
12:09
far more quickly than having Al go around the world,
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ื”ืจื‘ื” ื™ื•ืชืจ ืžื”ืจ ืžื–ื” ืฉืืœ ื™ืกืชื•ื‘ื‘ ื‘ื›ืœ ื”ืขื•ืœื,
12:13
speaking to audiences of 100 or 200 at a time.
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ื•ื™ืจืฆื” ื‘ื›ืœ ืคืขื ืœืงื”ืœ ืฉืœ 100 ืื• 200 ืื™ืฉ.
12:15
And you know, there's another adage in Hollywood,
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ื•ื™ืฉ ืืžื™ืจื” ื”ื•ืœื™ื•ื•ื“ื™ืช ื ื•ืกืคืช:
12:18
that nobody knows nothing about anything.
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"ืœืืฃ ืื—ื“ ืื™ืŸ ืžื•ืฉื’ ืžื”ื—ื™ื™ื ืฉืœื•"
12:20
And I really thought this was going to be
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ื•ื—ืฉื‘ืชื™ ืฉื–ื” ื‘ื”ื—ืœื˜ ืขืชื™ื“ ืœื”ื™ื•ืช
12:22
a straight-to-PBS charitable initiative.
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ืกืจื˜ ืชืจื•ืžื” ืฆื ื•ืข ืœืฉื™ืจื•ืช ื”ืฉื™ื“ื•ืจ ื”ืฆื™ื‘ื•ืจื™.
12:26
And so it was a great shock to all of us
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ื›ืš ืฉื–ื” ื”ื™ื” ื”ืœื ื’ืžื•ืจ ืœื›ื•ืœื ื•
12:29
when the film really captured the public interest,
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ื›ืฉื”ืกืจื˜ ืžืžืฉ ืœื›ื“ ืืช ืชืฉื•ืžืช ืœื‘ ื”ืฆื™ื‘ื•ืจ,
12:32
and today is mandatory viewing in schools in England and Scotland,
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ื•ื”ื™ื•ื ื”ื•ื ืกืจื˜ ื—ื•ื‘ื” ื‘ื‘ืชื™ ืกืคืจ ื‘ืื ื’ืœื™ื” ื•ืกืงื•ื˜ืœื ื“,
12:36
and most of Scandinavia.
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ื•ื‘ืจื•ื‘ ื—ืœืงื™ ืกืงื ื“ื™ื ื‘ื™ื”.
12:38
We've sent 50,000 DVDs to high school teachers in the U.S.
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ืฉืœื—ื ื• 50,000 ืชืงืœื™ื˜ื•ืจื™ ื“ื™.ื•ื™.ื“ื™. ืœืžื•ืจื™ ืชื™ื›ื•ืŸ ื‘ืืจื”"ื‘
12:44
and it's really changed the debate on global warming.
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ื•ื–ื” ื‘ืืžืช ืฉื™ื ื” ืืช ืื•ืคื™ ื”ื“ื™ื•ืŸ ื‘ื”ืชื—ืžืžื•ืช ื”ืขื•ืœืžื™ืช.
12:48
It was also a pretty good year for this guy.
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ื–ื” ื”ื™ืชื” ืฉื ื” ืœื ืจืขื” ืขื‘ื•ืจ ื”ื‘ื—ื•ืจ ื”ื–ื”.
12:50
We now call Al the George Clooney of global warming.
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ืื ื• ืžื›ื ื™ื ืืช ืืœ ื’ื•ืจ "ื’'ื•ืจื’' ืงืœื•ื ื™ ืฉืœ ื”ื”ืชื—ืžืžื•ืช ื”ืขื•ืœืžื™ืช".
12:53
(Laughter)
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[ืฆื—ื•ืง]
12:55
And for Participant, this is just the start.
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ื•ืžื‘ื—ื™ื ืช "ืคืจื˜ื™ืกื™ืคื ื˜", ื–ื• ืจืง ื”ื”ืชื—ืœื”.
12:59
Everything we do looks at the major issues in the world.
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ื›ืœ ืžื” ืฉืื ื• ืขื•ืฉื™ื ื‘ื•ื—ืŸ ืืช ื”ืกื•ื’ื™ื•ืช ื”ืขื™ืงืจื™ื•ืช ื‘ืขื•ืœื.
13:01
And we have 10 films in production right now,
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ื•ื›ืจื’ืข ื™ืฉ ืœื ื• 10 ืกืจื˜ื™ื ื‘ืชื”ืœื™ื›ื™ ื”ืคืงื”
13:04
and dozens others in development.
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ื•ืขื•ื“ ื›ืžื” ืขืฉืจื•ืช ื‘ืฉืœื‘ื™ ืคื™ืชื•ื—.
13:07
I'll quickly talk about a few coming up.
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ืืกืคืจ ืžื”ืจ ืขืœ ื›ืžื” ืฉืงืจื•ื‘ื™ื ืœืกื™ื•ื. ื”ืื—ื“ ื”ื•ื
13:09
One is "Charlie Wilson's War," with Tom Hanks and Julia Roberts.
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"ืžืœื—ืžืชื• ืฉืœ ืฆ'ืจืœื™ ื•ื™ืœืกื•ืŸ", ืขื ื˜ื•ื ื”ื ืงืก ื•ื’'ื•ืœื™ื” ืจื•ื‘ืจื˜ืก.
13:13
And it's the true story of Congressman Charlie Wilson, and
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ืกื™ืคื•ืจ ืืžื™ืชื™ ืขืœ ื—ื‘ืจ ื”ืงื•ื ื’ืจืก ืฆ'ืจืœื™ ื•ื™ืœืกื•ืŸ ื•ื›ื™ืฆื“
13:16
how he funded the Taliban to fight the Russians in Afghanistan.
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ืžื™ืžืŸ ืืช ื”ื˜ืืœื™ื‘ืŸ ื‘ืžืœื—ืžืชื ื‘ืจื•ืกื™ื ื‘ืืคื’ื ื™ืกื˜ืŸ.
13:21
And we're also doing a movie called "The Kite Runner,"
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ื•ืื ื• ืขื•ืฉื™ื ื’ื ืกืจื˜ ื‘ืฉื "ืจื•ื“ืฃ ื”ืขืคื™ืคื•ื ื™ื",
13:23
based on the book "The Kite Runner," also about Afghanistan.
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ืฉืžื‘ื•ืกืก ืขืœ ื”ืกืคืจ "ืจื•ื“ืฃ ื”ืขืคื™ืคื•ื ื™ื", ื’ื ื”ื•ื ืขืœ ืืคื’ื ื™ืกื˜ืŸ.
13:27
And we think once people see these films,
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ื•ืœื“ืขืชื ื•, ื›ืฉืื ืฉื™ื ื™ืจืื• ืืช ื”ืกืจื˜ื™ื ื”ืืœื”
13:28
they'll have a much better understanding of that part of the world
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ื™ื”ื™ื” ืœื”ื ืžื•ืฉื’ ื˜ื•ื‘ ื™ื•ืชืจ ืขืœ ื—ืœืง ื”ืขื•ืœื ื”ื”ื•ื
13:31
and the Middle East in general.
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ื•ืขืœ ื”ืžื–ืจื— ื”ืชื™ื›ื•ืŸ ื‘ื›ืœืœ.
13:33
We premiered a film called "The Chicago 10" at Sundance this year.
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ื”ืฆื’ื ื• ื”ืฉื ื” ื‘ื”ืงืจื ืช ื‘ื›ื•ืจื” ื‘'ืกื ื“ื ืก' ืืช "ืฉื™ืงื’ื• 10"
13:37
It's based on the protesters at the Democratic Convention in 1968,
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ื”ื•ื ืžื‘ื•ืกืก ืขืœ ื”ื”ืคื’ื ื•ืช ื‘ื•ืขื™ื“ื” ื”ื“ืžื•ืงืจื˜ื™ืช ืฉืœ 1968.
13:41
Abby Hoffman and crew,
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ืื‘ื™ ื”ื•ืคืžืŸ ื•ื—ื‘ืจื™ื•.
13:43
and, again, a story about a small group of individuals
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ืฉื•ื‘, ืกื™ืคื•ืจ ืขืœ ืงื‘ื•ืฆืช ืื ืฉื™ื ืงื˜ื ื”
13:47
who did make change in the world.
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ืฉืื›ืŸ ื—ื•ืœืœื• ืฉื™ื ื•ื™ ื‘ืขื•ืœืžื ื•.
13:49
And a documentary that we're doing on Jimmy Carter
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ื•ืกืจื˜ ืชื™ืขื•ื“ื™ ืฉืื ื• ืžื›ื™ื ื™ื ืขืœ ื’'ื™ืžื™ ืงืจื˜ืจ
13:53
and his Mid-East peace efforts over the years.
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ื•ืžืืžืฆื™ ื”ืฉืœื•ื ืฉืœื• ื‘ืžื–ืจื— ื”ืชื™ื›ื•ืŸ ื‘ืžื”ืœืš ื”ืฉื ื™ื.
13:55
And in particular, we've been following him on his recent book tour,
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ื•ื‘ืขื™ืงืจ ืขืงื‘ื ื• ืื—ืจื™ื• ื‘ืžืกืข ื”ืคืจืกื•ื ืฉืขืจืš ืœืกืคืจื•
14:00
which, as many of you know, has been very non-controversial --
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ืฉื›ืžื• ืฉืจื‘ื™ื ืžื›ื ื™ื•ื“ืขื™ื, ื”ื™ื” ืžืื“ ืœื ืฉื ื•ื™ ื‘ืžื—ืœื•ืงืช
14:03
(Laughter)
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[ืฆื—ื•ืง]
14:04
-- which is really bad for getting people to come see a movie.
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ืฉื–ื” ื’ืจื•ืข ืžืื“ ืื ืจื•ืฆื™ื ืฉืื ืฉื™ื ื™ื‘ื•ืื• ืœืจืื•ืช ืืช ื”ืกืจื˜.
14:07
In closing, I'd like to say that everybody has the opportunity
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ืœืกื™ื›ื•ื, ื‘ืจืฆื•ื ื™ ืœื•ืžืจ ืฉืœื›ืœ ืื—ื“ ื™ืฉ ื”ื–ื“ืžื ื•ืช
14:11
to make change in their own way.
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ืœื—ื•ืœืœ ืฉื™ื ื•ื™ ื‘ื“ืจื›ื• ืฉืœื•.
14:13
And all the people in this room
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ื•ื›ืœ ื”ืื ืฉื™ื ื›ืืŸ ื‘ืื•ืœื
14:16
have done so through their business lives,
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ืขืฉื• ื–ืืช ื‘ื—ื™ื™ื”ื ื”ืขืกืงื™ื™ื,
14:18
or their philanthropic work, or their other interests.
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ืื• ืขื‘ื•ื“ืชื ื”ืคื™ืœื ื˜ืจื•ืคื™ืช ืื• ืชื—ื•ืžื™ ื”ืขื ื™ื™ืŸ ืฉืœื”ื.
14:22
And one thing that I've learned
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ื•ืื—ื“ ื”ื“ื‘ืจื™ื ืฉืœืžื“ืชื™
14:24
is that there's never one right way to make change.
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ื”ื™ื ืฉืื™ืŸ ื“ืจืš ืื—ืช ื•ื™ื—ื™ื“ื” ืœื—ื•ืœืœ ืฉื™ื ื•ื™.
14:26
One can do it as a tech person, or as a finance person,
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ืืคืฉืจ ืœืขืฉื•ืช ื–ืืช ื“ืจืš ืขื™ืกื•ืง ื‘ื˜ื›ื ื•ืœื•ื’ื™ื” ืื• ื›ืกืคื™ื
14:29
or a nonprofit person, or as an entertainment person,
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ืื• ืขื™ืกื•ืง ื‘ืœืชื™-ืจื•ื•ื—ื™ ืื• ื“ืจืš ื™ื–ืžื•ืช,
14:33
but every one of us is all of those things and more.
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ืื‘ืœ ื›ืœ ืื—ื“ ืžืื™ืชื ื• ื”ื•ื ื›ืœ ื”ื“ื‘ืจื™ื ื”ืืœื” ื•ื™ื•ืชืจ.
14:37
And I believe if we do these things,
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ื•ืื ื™ ืžืืžื™ืŸ ืฉืื ื ืขืฉื” ื“ื‘ืจื™ื ืืœื”
14:40
we can close the opportunity gaps, we can close the hope gaps.
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ื ืกื’ื•ืจ ืืช ืคืขืจื™ ื”ื”ื–ื“ืžื ื•ื™ื•ืช ื•ืืช ืคืขืจื™ ื”ืชืงื•ื•ื”.
14:44
And I can imagine, if we do this,
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ื•ืื ื™ ื™ื›ื•ืœ ืœื“ืžื™ื™ืŸ ืœืขืฆืžื™ ืฉืื ื ืฆืœื™ื— ื‘ื›ืš
14:46
the headlines in 10 years might read something like these:
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ืื™ืš ื™ื™ืจืื• ื”ื›ื•ืชืจื•ืช ื‘ืขื•ื“ 10 ืฉื ื™ื:
14:51
"New AIDS Cases in Africa Fall to Zero,"
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"ืฉื™ืขื•ืจ ืžืงืจื™ ื”ืื™ื™ื“ืก ื”ื—ื“ืฉื™ื ื‘ืืคืจื™ืงื” ืฆื ื— ืœืืคืก"
14:54
"U.S. Imports its Last Barrel of Oil" --
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"ืืจื”"ื‘ ืžื™ื™ื‘ืืช ืืช ื—ื‘ื™ืช ื”ื ืคื˜ ื”ืื—ืจื•ื ื” ืฉืœื”"
14:57
(Applause)
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[ืžื—ื™ืื•ืช ื›ืคื™ื™ื]
14:59
-- "Israelis and Palestinians Celebrate
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"ื”ื™ืฉืจืืœื™ื ื•ื”ืคืœืกื˜ื™ื ื™ื ื—ื•ื’ื’ื™ื
15:03
10 Years of Peaceful Coexistence."
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ื™ื•ื‘ืœ 10 ืฉื ื™ื ืฉืœ ื“ื•-ืงื™ื•ื ื‘ืฉืœื•ื"
15:05
(Applause)
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[ืžื—ื™ืื•ืช ื›ืคื™ื™ื]
15:08
And I like this one, "Snow Has Returned to Kilimanjaro."
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ื•ืื ื™ ืื•ื”ื‘ ืืช ื–ื”, "ื”ืฉืœื’ ื—ื–ืจ ืœืงื™ืœื™ืžื ื’'ืจื•."
15:10
(Laughter)
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[ืฆื—ื•ืง]
15:13
And finally, an eBay listing for one well-traveled slide show,
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ื•ืœื‘ืกื•ืฃ, ืœืžื›ื™ืจื” ืคื•ืžื‘ื™ืช ื‘"ืื™-ื‘ื™ื™": ืžืฆื’ืช ืžืฉื•ืคืฉืคืช
15:19
now obsolete, museum piece. Please contact Al Gore.
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ืฉืขื‘ืจ ื–ืžื ื”, ืคืจื™ื˜ ืžื•ื–ื™ืื•ื ื™ - ื ื ืœื”ืชืงืฉืจ ืœืืœ ื’ื•ืจ.
15:25
And I believe that, working together,
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ื•ืื ื™ ืžืืžื™ืŸ ืฉืื ื ืคืขืœ ื‘ื™ื—ื“
15:28
we can make all of these things happen.
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ื ื•ื›ืœ ืœื’ืจื•ื ืœื›ืœ ื”ื“ื‘ืจื™ื ื”ืืœื” ืœืงืจื•ืช.
15:30
And I want to thank you all for having me here today.
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ื•ื‘ืจืฆื•ื ื™ ืœื”ื•ื“ื•ืช ืœื›ื•ืœื›ื ืขืœ ืฉืื™ืจื—ืชื ืื•ืชื™ ื›ืืŸ,
15:32
It's been a real honor. Thank you.
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ื–ื”ื• ื›ื‘ื•ื“ ื’ื“ื•ืœ. ืชื•ื“ื” ืœื›ื.
15:33
(Applause)
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[ืžื—ื™ืื•ืช ื›ืคื™ื™ื]
15:36
Oh, thank you.
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ื”ื•, ืชื•ื“ื” ืจื‘ื”.
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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