Jeff Skoll: Making movies that make change

42,026 views ・ 2007-08-23

TED


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Prevoditelj: Mislav Ante Omazić - EFZG Recezent: Dunja Vucenovic
00:25
I've actually been waiting by the phone
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Zapravo, čekao sam uz telefon
00:28
for a call from TED for years.
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godinama TEDov poziv.
00:31
And in fact, in 2000, I was ready to talk about eBay, but no call.
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I ustvari, u 2000. sam bio spreman govoriti o eBayu... ali nisam dobio poziv.
00:37
In 2003, I was ready to do a talk
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2003. bio sam spreman govoriti
00:40
about the Skoll Foundation and social entrepreneurship. No call.
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o Skoll fondaciji i socijalnom poduzetništvu. Nije bilo poziva.
00:47
In 2004, I started Participant Productions
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2004. započeo sam s Participant Productions
00:49
and we had a really good first year, and no call.
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i imali smo jako dobru prvu godinu, i opet bez poziva.
00:52
And finally, I get a call last year,
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I konačno sam dobio poziv prošle godine,
00:56
and then I have to go up after J.J. Abrams.
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i onda sam morao govoriti nakon J. J. Abramsa.
00:58
(Laughter)
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(Smijeh)
01:01
You've got a cruel sense of humor, TED.
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Imate okrutan smisao za humor, TED.
01:02
(Laughter)
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(Smijeh)
01:04
When I first moved to Hollywood from Silicon Valley,
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Kada sam se prvi puta preselio u Hollywood iz Silicijske doline,
01:08
I had some misgivings.
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imao sam neke strepnje.
01:09
But I found that there were some advantages to being in Hollywood.
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Ali sam spoznao kako ima svojih prednosti kada ste u Hollywoodu.
01:13
(Laughter)
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(Smijeh)
01:14
And, in fact, some advantages to owning your own media company.
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I, u stvari, kako postoje prednosti kada imaš vlastitu kompaniju u medijskoj industriji.
01:21
And I also found that Hollywood and Silicon Valley
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I također sam spoznao kako Hollywood i Silicijska dolina
01:23
have a lot more in common than I would have dreamed.
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imaju više toga zajedničkog nego što sam mogao sanjati.
01:26
Hollywood has its sex symbols, and the Valley has its sex symbols.
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Hollywood ima svoje seks simbole, i Silicijska dolina ima svoje seks simbole.
01:29
(Laughter)
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(Smijeh)
01:31
Hollywood has its rivalries, and the Valley has its rivalries.
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Hollywood ima svoja suparništva, i Dolina ima svoja suparništva.
01:35
Hollywood gathers around power tables,
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Hollywood se okuplja za stolovima moćnih,
01:37
and the Valley gathers around power tables.
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i Dolina se okuplja za stolovima moćnih.
01:39
So it turned out there was a lot more in common
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Ispalo je kako imaju više toga zajedničkog
01:41
than I would have dreamed.
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nego što sam ikada mogao sanjati.
01:43
But I'm actually here today to tell a story.
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Ali danas sam ovdje kako bih vam ispričao priču.
01:46
And part of it is a personal story. When Chris invited me to speak,
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I dio toga je osobna priča. Kada me Chris pozvao da govorim,
01:51
he said, people think of you as a bit of an enigma,
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rekao mi je kako me ljudi smatraju -- dijelomično enigmom
01:53
and they want to know what drives you a bit.
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i oni bi željeli znati što te to gura.
01:56
And what really drives me is a vision of the future
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I ono što me stvarno gura -- jest vizija budućnosti
01:59
that I think we all share.
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koju mislim svi dijelimo.
02:00
It's a world of peace and prosperity and sustainability.
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To je svijet mira i blagostanja i održivosti.
02:04
And when we heard a lot of the presentations
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I kada mi -- kada čujemo puno prezentacija,
02:09
over the last couple of days,
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u proteklih nekoliko dana,
02:10
Ed Wilson and the pictures of James Nachtwey,
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Ed Wilsona i slike James Nachtweya,
02:14
I think we all realized how far we have to go
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mislim kako shvatimo koliko daleko trebamo ići
02:16
to get to this new version of humanity
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kako bismo došli do te nove vizije humanosti
02:17
that I like to call "Humanity 2.0."
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koja ja volim nazivati: "Humanost 2.0"
02:20
And it's also something that resides in each of us,
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I to je nešto što počiva u svakome od nas,
02:25
to close what I think
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kako bismo zatvorili ono što ja mislim
02:26
are the two big calamities in the world today.
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da su dvije velike propasti današnjeg svijeta.
02:30
One is the gap in opportunity --
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Jedno je jaz u prilici --
02:33
this gap that President Clinton last night
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taj jaz kojeg je predsjednik Clinton prošle noći
02:36
called uneven, unfair and unsustainable --
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nazvao nejednakim, nepoštenim i neodrživim --
02:39
and, out of that, comes poverty and illiteracy and disease
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i iz kojeg dolaze siromaštvo, nepismenost i bolesti
02:42
and all these evils that we see around us.
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i sva ta zla koja vidimo oko nas.
02:45
But perhaps the other, bigger gap is what we call the hope gap.
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Ali je možda drugi, veći jaz ono što nazivamo jazom nade.
02:50
And someone, at some point, came up with this very bad idea
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I netko je u jednom trenutku došao s tom jako lošom idejom
02:53
that an ordinary individual couldn't make a difference in the world.
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kako pojedinac ne može napraviti razliku u svijetu.
02:57
And I think that's just a horrible thing.
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I ja mislim kako je to grozno.
02:59
And so chapter one really begins today, with all of us,
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I tako prvo poglavlje stvarno započinje danas, sa svima nama,
03:03
because within each of us is the power to
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jer u svakom od nas postoji moć koja će
03:07
equal those opportunity gaps and to close the hope gaps.
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izjednačiti te jazove mogućnosti i zatvoriti jaz nade.
03:10
And if the men and women of TED
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I ako muškarci i žene TED-a
03:12
can't make a difference in the world, I don't know who can.
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ne mogu napraviti razliku u svijetu, ne znam tko može.
03:15
And for me, a lot of this started when I was younger
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I za mene, je jako puno toga počelo još dok sam bio mlađi
03:18
and my family used to go camping in upstate New York.
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i moja je obitelj išla na kampiranje izvan New Yorka.
03:22
And there really wasn't much to do there for the summer,
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I tamo baš nije bilo jako puno toga za raditi tijekom ljeta,
03:24
except get beaten up by my sister or read books.
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osim da me moja sestra istuče ili da čitam knjige.
03:28
And so I used to read authors like James Michener
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I zato sam ja čitao autore poput James Michenera
03:31
and James Clavell and Ayn Rand.
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i James Clavella i Ayn Rand.
03:33
And their stories made the world seem a very small
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I njihove priče su učinile da mi se svijet čini jako malenim
03:37
and interconnected place.
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i povezanim mjestom.
03:39
And it struck me that if I could write stories
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I pogodilo me da ako mogu pisati priče
03:43
that were about this world as being small and interconnected,
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koje bi bile o tom svijetu koje je malen i povezan,
03:45
that maybe I could get people interested in the issues
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da bih možda mogao zainteresirati ljude za probleme
03:49
that affected us all, and maybe engage them to make a difference.
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koji utječu na sve nas. I možda bih ih mogao angažirati da napravimo razliku.
03:53
I didn't think that was necessarily the best way to make a living,
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Nisam smatrao kako je to nužno najbolji način za zaraditi za život,
03:57
so I decided to go on a path to become financially independent,
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tako sam odlučio krenuti na put koji će me učiniti financijski neovisnim,
04:01
so I could write these stories as quickly as I could.
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kako bih mogao pisati te priče najbrže što mogu
04:05
I then had a bit of a wake-up call when I was 14.
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i tada sam doživio otrežnjenje dok sam imao 14.
04:08
And my dad came home one day
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Moj tata je jedan dan došao kući
04:10
and announced that he had cancer, and it looked pretty bad.
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i objavio kako ima rak koji izgleda prilično loše.
04:14
And what he said was, he wasn't so much afraid that he might die,
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I ono što je on rekao, on se ne boji što bi mogao umrijeti,
04:18
but that he hadn't done the things that he wanted to with his life.
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već žali što nije učinio stvari koje je želio učiniti u svom životu.
04:23
And knock on wood, he's still alive today, many years later.
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Da pokucam o drvo, on je još uvijek živ danas, mnogo godina poslije.
04:27
But for a young man that made a real impression on me,
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Ali kao mladića, to je ostavilo snažan utisak na mene:
04:30
that one never knows how much time one really has.
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nitko ne može znati koliko mu je vremena preostalo.
04:33
So I set out in a hurry. I studied engineering.
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Tako sam ja krenuo ishitreno. Studirao sam inženjerstvo.
04:38
I started a couple of businesses
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Pokrenuo sam nekoliko poslova
04:40
that I thought would be the ticket to financial freedom.
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za koje sam smatrao kako su karta za financijsku slobodu.
04:43
One of those businesses was a computer rental business
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Jedan od tih poslova je bilo izajmljivanje računala
04:46
called Micros on the Move,
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koje se zvalo računala u pokretu,
04:47
which is very well named,
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što je bio sjajan naziv,
04:48
because people kept stealing the computers.
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jer su nam ljudi stalno krali računala.
04:50
(Laughter)
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(Smijeh)
04:51
So I figured I needed to learn a little bit more about business,
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Shvatio sam kako trebam još nešto naučiti o poslu,
04:55
so I went to Stanford Business School and studied there.
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tako sam otišao na poslovnu školu Stanford i studirao tamo.
04:58
And while I was there, I made friends with a fellow
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I dok sam bio tamo sprijateljio sam se s kolegom
05:01
named Pierre Omidyar, who is here today. And Pierre, I apologize
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koji se zove Pierre Omidyar, koji je danas s nama. I Pierre, ispričavam se
05:04
for this. This is a photo from the old days.
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za ovo -- ovo je slika iz starih dana.
05:07
And just after I'd graduated, Pierre came to me
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I baš kada sam diplomirao, Pierre mi je prišao i --
05:09
with this idea to help people
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s tom idejom da pomognemo ljudima
05:11
buy and sell things online with each other.
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kupiti i prodati stvari jedini od drugih.
05:13
And with the wisdom of my Stanford degree,
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I s mudrošću moje Stanfordske diplome,
05:15
I said, "Pierre, what a stupid idea."
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ja sam rekao: "Pierre, kako glupa ideja."
05:17
(Laughter)
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(Smijeh)
05:18
And needless to say, I was right.
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I nepotrebno za kazati, bio sam u pravu.
05:19
(Laughter)
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(Smijeh)
05:21
But right after that, Pierre -- in '96, Pierre and I left our full-time jobs
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Ali odmah nakon toga Pierre -- 1996. Pierre i ja smo napustili svoje poslove
05:25
to build eBay as a company. And the rest of that story, you know.
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kako bismo izgradili eBay kao kompaniju. I ostatak priče znate.
05:30
The company went public two years later
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Kompanije je izašla na tržište dvije godine kasnije
05:32
and is today one of the best known companies in the world.
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i danas je jedna od najpoznatijih kompanija na svijetu.
05:35
Hundreds of millions of people use it in hundreds of countries, and so on.
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Stotine milijuna ljudi je koriste u stotinama zemalja, i tako dalje.
05:39
But for me, personally, it was a real change.
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ali za mene osobno, to je bila stvarna promjena.
05:43
I went from living in a house with five guys in Palo Alto
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Krenuo sam od života s 5 ljudi u kući u Palo Alto-u
05:47
and living off their leftovers,
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i življenja od njihovih ostataka,
05:48
to all of a sudden having all kinds of resources.
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do iznenadnog vlasništva nad svim vrstama resursa.
05:52
And I wanted to figure out how I could
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I želio sam shvatiti kako sam mogao
05:54
take the blessing of these resources and share it with the world.
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uzeti balgoslov tih resursa i podijeliti ih sa svijetom.
05:58
And around that time, I met John Gardner,
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I negdje u to vrijeme sam sreo John Gardnera,
06:01
who is a remarkable man.
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koji je izvanredan čovjek.
06:03
He was the architect of the Great Society programs
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On je bio arhitekt Great Society pograma
06:07
under Lyndon Johnson in the 1960s.
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pod predsjednikom Lyndon Johnsonom 1960ih.
06:09
And I asked him what he felt was the best thing I could do,
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I pitao sam ga što osjeća da je najbolja stvar koju mogu učiniti,
06:12
or anyone could do, to make a difference
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ili što bi bilo tko morao učiniti, da napravi razliku
06:14
in the long-term issues facing humanity.
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u problemima s kojima će se dugoročno suočiti čovječanstvo.
06:18
And John said, "Bet on good people doing good things.
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I John je rekao: "Kladi se na dobre ljude koji će raditi dobre stvari.
06:22
Bet on good people doing good things."
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Kladi se na dobre ljude koji će raditi dobre stvari."
06:24
And that really resonated with me.
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I to je snažno odjeknulo u meni.
06:26
I started a foundation
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Započeo sam s fondacijom
06:28
to bet on these good people doing good things.
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kako bih se kladio na dobre ljude koji će raditi dobre stvari.
06:30
These leading, innovative, nonprofit folks,
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Te vodeće, inovativne, neprofitne ljude,
06:33
who are using business skills in a very leveraged way
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koji koriste poslovne vještine na sve moguće načine
06:36
to solve social problems.
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kako bi riješili društvene probleme.
06:38
People today we call social entrepreneurs.
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Ljudi koje danas nazivaju socijalnim poduzetnicima.
06:41
And to put a face on it, people like Muhammad Yunus,
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I kako bih im dao lice, ljude poput Mohammed Yunusa,
06:43
who started the Grameen Bank,
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koji je osnovao Grameen banku,
06:45
has lifted 100 million people plus out of poverty around the world,
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koji je uzdigao više od 100 milijuna ljudi iz siromaštva širom svijeta,
06:49
won the Nobel Peace Prize.
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koji je dobio Nobelovu nagradu za mir.
06:50
But there's also a lot of people that you don't know.
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Ali ima jako puno ljudi čija lica ne znate.
06:53
Folks like Ann Cotton, who started a group called CAMFED in Africa,
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Ljudi poput Ann Cotton, koja je pokrenula grupu koja se naziva CAMFED u Africi
06:57
because she felt girls' education was lagging.
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jer je osjetila zaostajanje djevojaka u obrazovanju.
07:00
And she started it about 10 years ago,
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I ona je započela s projektom prije 10 godina
07:02
and today, she educates over a quarter million African girls.
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da bi do danas kroz njen sustav prošlo preko četvrt milijuna afričkih djevojaka.
07:07
And somebody like Dr. Victoria Hale,
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Ili nekoga poput Dr. Victoriae Hale,
07:10
who started the world's first nonprofit pharmaceutical company,
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koja je prva osnovala neprofitnu farmaceutsku kompaniju.
07:13
and whose first drug will be fighting visceral leishmaniasis,
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I čiji će prvi projekt biti lijek za borbu protiv visceral leishmaniasis,
07:19
also known as black fever.
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također znanom kao crnom groznicom.
07:21
And by 2010, she hopes to eliminate this disease,
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I do 2010. ona se nada kako će eliminirati tu bolest,
07:24
which is really a scourge in the developing world.
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koja je stvarno opustošila zemlje u razvoju.
07:27
And so this is one way to bet
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I tako to -- to je jedan način za klađenje
07:29
on good people doing good things.
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na dobre ljude koji rade dobre stvari.
07:30
And a lot of this comes together in a philosophy of change
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I dosta toga dođe zajedno u filozofiji promjena
07:34
that I find really is powerful.
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što ja pronalazim izuzetno snažnim.
07:38
It's what we call, "Invest, connect and celebrate."
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To je ono što mi nazivamo: "Investiraj, poveži se i slavi."
07:40
And invest: if you see good people doing good things,
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I investiraj -- ako vidiš dobre ljude kako rade dobre stvari,
07:43
invest in them. Invest in their organizations,
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investiraj u njih. Investiraj u njihove organizacije.
07:45
or in business. Invest in these folks.
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Ili njihove poslove, investiraj u te ljude.
07:48
Connecting them together through conferences --
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Povezujući ih kroz konferencije,
07:50
like a TED -- brings so many powerful connections,
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poput TED-a, donosi toliko puno snažnih veza,
07:53
or through the World Forum on Social Entrepreneurship
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ili kroz Svjetski forum o socijalnom poduzetništvu
07:56
that my foundation does at Oxford every year.
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koji moja organizacija radi svake godine u Oxford-u.
07:59
And celebrate them: tell their stories,
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I slavite onda, pričajte priče,
08:02
because not only are there good people doing good work,
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jer tamo nisu samo dobri ljudi koji rade dobre stvari,
08:04
but their stories can help close these gaps of hope.
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već i njihove priče mogu pomoći da se savladaju ti jazovi nade.
08:09
And it was this last part of the mission, the celebrate part,
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I to je bio zadnji dio misije, slavljenički dio,
08:12
that really got me back to thinking when I was a kid
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koji me ponovno naveo na razmišljanje dok sam bio klinac
08:16
and wanted to tell stories to get people involved
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i kada sam želio pričati priče kako bih uključio ljude
08:18
in the issues that affect us all.
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u probleme koji utječu na sve nas.
08:20
And a light bulb went off,
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I prvo se žaruljica ugasila,
08:22
which was, first, that I didn't actually have to do the writing myself, I could find writers.
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spoznajom kako u stvari ja nisam morao pisati, mogao sam pronaći pisce.
08:27
And then the next light bulb was, better than just writing,
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Slijedeća žaruljica je bila, bolja od samog pisanja,
08:30
what about film and TV, to get out to people in a big way?
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što je s filmom ili televizijom, uključiti ljude na veliko?
08:34
And I thought about the films that inspired me,
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I razmišljao sam o filmovima koji su mene inspirirali,
08:36
films like "Gandhi" and "Schindler's List."
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filmovi poput "Gandhi" i "Schindlerova lista".
08:39
And I wondered who was doing these kinds of films today.
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I razmišljao sam o tome tko radi tu vrstu filmova danas.
08:42
And there really wasn't a specific company
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I nije postojala niti jedna specifična kompanija
08:45
that was focused on the public interest.
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koja se usmjerila na javni interes.
08:48
So, in 2003, I started to make my way around Los Angeles
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Tako sam se u 2003., ja krenuo snalaziti po Los Angelesu
08:53
to talk about the idea of a pro-social media company
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i pričati o ideji osnivanja medijske kompaniije koja će biti usmjerena na društvena pitanja
08:56
and I was met with a lot of encouragement.
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i naišao sam na puno ohrabrenja.
08:59
One of the lines of encouragement
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Jedno od tih ohrabrenja
09:02
that I heard over and over was,
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koje sam čuo nanovo je bilo,
09:04
"The streets of Hollywood are littered with the carcasses of people like you,
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"Ulice Hollywooda su zatrpane s leševima ljudi poput tebe,
09:08
who think you're going to come to this town and make movies."
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koji misle kako mogu doći u ovaj grad i raditi filmove."
09:11
And then of course, there was the other adage.
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Naravno, postojale su i druge izjave,
09:13
"The surest way to become a millionaire
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"Najsigurniji način da postanete milijuner
09:15
is to start by being a billionaire and go into the movie business."
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jest da započnete kao milijarder raditi u filmskoj industriji."
09:18
(Laughter)
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(Smijeh)
09:20
Undeterred, in January of 2004, I started Participant Productions
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Ohrabljen, u siječnju 2004. pokrenuo sam Participant Productions
09:25
with the vision to be a global media company
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s vizijom, postati globalna medijska kompanija.
09:28
focused on the public interest.
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koja će biti usmjerena na javni interes.
09:30
And our mission is to produce entertainment
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I naša misija jest proizvoditi zabavu
09:32
that creates and inspires social change.
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koja kreira i inspirira društvene promjene
09:34
And we don't just want people to see our movies
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I mi ne želimo da ljudi samo vide naše filmove
09:37
and say, that was fun, and forget about it.
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i kažu kako je bilo zabavno, te ih zaborave.
09:39
We want them to actually get involved in the issues.
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Želimo da se uključe u problematiku filma.
09:42
In 2005, we launched our first slate of films,
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2005. izbacili smo naš prvi set filmova,
09:45
"Murder Ball," "North Country," "Syriana"
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"Murderball", "Sjeverna zemlja", "Syriana"
09:48
and "Good Night and Good Luck."
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i "Laku noć i sretno".
09:49
And much to my surprise, they were noticed.
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I na moje iznenađenje, bili su primjećeni.
09:52
We ended up with 11 Oscar nominations for these films.
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Završili smo s 11 nominacija za Oskara za te filmove.
09:56
And it turned out to be a pretty good year for this guy.
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I ispalo je kako je to bila prilično dobra godina za ovog dečka.
09:59
Perhaps more importantly,
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Možda još važnije,
10:00
tens of thousands of people joined the advocacy programs
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desetine tisuća ljudi se uključilo u programe javnog zagovaranja
10:04
and the activism programs
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i aktivističke programe
10:06
that we created to go around the movies.
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koje smo kreirali uz filmove.
10:08
And we had an online component of that,
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I imali smo on-line komponentu toga,
10:11
our community sect called Participate.net.
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našu zajednicu koja se zvala Participate.net.
10:13
But with our social sector partners, like the ACLU and PBS and the
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Ali s našim partnerima iz društva, poput ACLU i PBS i
10:18
Sierra Club and the NRDC, once people saw the film,
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Sierra klubom i NRDC, jednom kada bi ljudi vidjeli film
10:21
there was actually something they could do to make a difference.
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bilo je nečega što su mogli napraviti, stvoriti razliku.
10:25
One of these films in particular, called "North Country," was actually
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Jedan od tih filmova koji se zvao "Sjeverna zemlja", je bio u stvari
10:31
kind of a box office disaster.
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katastrofalan s aspekta gledanosti.
10:33
But it was a film that starred Charlize Theron
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Ali je to bio film u kojem je glumila Charlize Theron
10:36
and it was about women's rights, women's empowerment,
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i bio je o ženskim pravima, osnaživanju uloge žena,
10:39
domestic violence and so on.
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nasilju u kući i tako dalje.
10:41
And we released the film at the same time that
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I mi smo lansirali film u isto vrijeme dok
10:44
the Congress was debating the renewal of the Violence Against Women Act.
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je Kongres raspravljao o obnavljanju Zakona o nasilju nad ženama.
10:49
And with screenings on the Hill, and discussions,
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I s probiranjem u Kongresu i diskusijama,
10:52
and with our social sector partners,
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i s našim partnerima iz društva,
10:54
like the National Organization of Women,
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poput Nacionalne organizacije žena,
10:57
the film was widely credited
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filmu je u širem društvenom kontekstu pripisan
10:59
with influencing the successful renewal of the act.
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utjecaj na uspješno obnavljanje Zakona.
11:03
And that to me, spoke volumes, because it's --
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A to je meni, govorilo jako puno, jer je --
11:07
the film started about a true-life story
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film baziran na stvarnoj životnoj priči.
11:09
about a woman who was harassed, sued her employer,
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O ženi koja je napastvovana, koja je tužila poslodavca,
11:13
led to a landmark case that led to the Equal Opportunity Act,
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što je vodilo da to postane pokazni slučaj na kojem je kreiran Zakon o jednakim pravima,
11:16
and the Violence Against Women Act and others.
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i Zakon protiv nasilja nad ženama i drugi.
11:18
And then the movie about this person doing these things,
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I onda film o toj osobi koja je radila te stvari,
11:21
then led to this greater renewal.
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koji je vodio ka većem obnavljanju.
11:25
And so again,
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I tako ponovno,
11:26
it goes back to betting on good people doing good things.
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to ide do klađenja na dobre ljudi koji će raditi dobre stvari.
11:30
Speaking of which, our fellow TEDster, Al --
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Govoreći o njima, naš kolega TEDovac, Al,
11:33
I first saw Al do his slide show presentation
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prvi puta sam vidio Ala kako radi svoju prezentaciju
11:36
on global warming in May of 2005.
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o globalnom zagrijavanju u svibnju 2005.
11:40
At that point, I thought I knew something about global warming.
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U tom trenutku sam mislio kako znam nešto o globalnom zagrijavanju.
11:43
I thought it was a 30 to 50 year problem.
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Mislio sam kako je to bio problem za slijedećih 30-50 godina.
11:45
And after we saw his slide show,
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I nakon njegove prezentacije,
11:47
it became clear that it was much more urgent.
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postalo mi je jasno kako je problem bitno hitniji.
11:50
And so right afterwards, I met backstage with Al, and
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I tako sam se odmah poslije, sreo Ala iza pozornice i
11:54
with Lawrence Bender, who was there, and Laurie David,
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povezao ga s Lawrence Benderom koji je bio tamo, i Laurie David
11:56
and Davis Guggenheim,
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i Davis Guggenheimom,
11:58
who was running documentaries for Participant at the time.
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koji je tada vodio dokumentarce za Participant.
12:02
And with Al's blessing, we decided on the spot to turn it into a film,
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I uz Alov blagoslov, odlučili smo na licu mjesta da to pretvorimo u film,
12:06
because we felt that we could get the message out there
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jer smo svi osjećali kako ćemo tako prenijeti poruku
12:09
far more quickly than having Al go around the world,
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bitno brže nego da Al ide po svijetu,
12:13
speaking to audiences of 100 or 200 at a time.
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i drži govore pred 100 ili 200 ljudi.
12:15
And you know, there's another adage in Hollywood,
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I znate, postoji još jedna izreka u Hollywoodu,
12:18
that nobody knows nothing about anything.
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nitko ne zna ništa ni o čemu.
12:20
And I really thought this was going to be
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I ja sam stvarno mislio kako će ovo biti
12:22
a straight-to-PBS charitable initiative.
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televizijski film i dobrotvorna inicijativa.
12:26
And so it was a great shock to all of us
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I to je bio sjajan šok za sve nas
12:29
when the film really captured the public interest,
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kada je film stvarno zaokupirao javnost,
12:32
and today is mandatory viewing in schools in England and Scotland,
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i danas se obvezno gleda u školama u Engleskoj i Škotskoj,
12:36
and most of Scandinavia.
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i u većini Skandinavije.
12:38
We've sent 50,000 DVDs to high school teachers in the U.S.
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Poslali smo 50,000 DVD-a srednjoškolskim učiteljima u SAD-u
12:44
and it's really changed the debate on global warming.
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i to je stvarno promijenilo javno mijenje o globalnom zagrijavanju.
12:48
It was also a pretty good year for this guy.
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To je bila također, prilično dobra godina za tog momka.
12:50
We now call Al the George Clooney of global warming.
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Sada zovemo Ala, George Clooneyem globalnog zagrijavanja.
12:53
(Laughter)
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(Smijeh)
12:55
And for Participant, this is just the start.
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I za Participant, to je bio samo početak.
12:59
Everything we do looks at the major issues in the world.
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Sve što radimo jest da promatramo ono što muči svijet.
13:01
And we have 10 films in production right now,
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I sada imamo 10 filmova u produkciji
13:04
and dozens others in development.
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i tuce drugih u razvoju.
13:07
I'll quickly talk about a few coming up.
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Na brzinu ću predstaviti nekoliko koji dolaze.
13:09
One is "Charlie Wilson's War," with Tom Hanks and Julia Roberts.
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Jedan je "Rat Charile Wilsona", s Tom Hanksom i Juliom Roberts.
13:13
And it's the true story of Congressman Charlie Wilson, and
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I to je istinita priča o kongresmenu Charlieu Wilsonu i
13:16
how he funded the Taliban to fight the Russians in Afghanistan.
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kako je osnova Talibane, da bi se borili protiv Rusa u Afganistanu.
13:21
And we're also doing a movie called "The Kite Runner,"
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I također radimo na filmu koji se zove "Gonič zmajeva",
13:23
based on the book "The Kite Runner," also about Afghanistan.
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koji se temelji na knjizi "Gonič zmajeva", također o Afganistanu.
13:27
And we think once people see these films,
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I mislimo kada ljudi jednom vide te filmove
13:28
they'll have a much better understanding of that part of the world
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puno će bolje razumijeti taj dio svijeta
13:31
and the Middle East in general.
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i Srednji istok općenito.
13:33
We premiered a film called "The Chicago 10" at Sundance this year.
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Imali smo premijeru filma "The Chicago 10" na Sundanceu ove godine.
13:37
It's based on the protesters at the Democratic Convention in 1968,
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On je baziran na protestantima na demokratskoj konvenciji 1968.
13:41
Abby Hoffman and crew,
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Abby Hoffman i društvu.
13:43
and, again, a story about a small group of individuals
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I opet, priča o maloj grupi pojedinaca
13:47
who did make change in the world.
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koji su napravili promijenu u svijetu.
13:49
And a documentary that we're doing on Jimmy Carter
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I dokumentarac koji radimo o Jimmy Carteru
13:53
and his Mid-East peace efforts over the years.
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i njegovim srednje-istočnim mirovnim naporima u proteklih nekoliko godina.
13:55
And in particular, we've been following him on his recent book tour,
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I posebno, mi smo ga pratili tijekom turneje promocije njegove knjige
14:00
which, as many of you know, has been very non-controversial --
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koja je kao što mnogi znaju, bila prilično ne-kontroverzna --
14:03
(Laughter)
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(Smijeh)
14:04
-- which is really bad for getting people to come see a movie.
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-- što je jako loše ako želite da ljudi dođu vidjeti film.
14:07
In closing, I'd like to say that everybody has the opportunity
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I na kraju, želio bih reći kako svatko ima priliku
14:11
to make change in their own way.
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napraviti promjenu na svoj način.
14:13
And all the people in this room
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I svi ljudi u ovoj sobi
14:16
have done so through their business lives,
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su napravili to u svojim poslovnim životima,
14:18
or their philanthropic work, or their other interests.
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ili u svojem filantropskom radu ili svojim drugim interesima.
14:22
And one thing that I've learned
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I jedna stvar koju sam ja naučio
14:24
is that there's never one right way to make change.
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jest kako ne postoji samo jedan pravi način za napraviti promjenu.
14:26
One can do it as a tech person, or as a finance person,
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Netko to može napraviti kao osoba koju zanima tehnologija, netko kao financijaš,
14:29
or a nonprofit person, or as an entertainment person,
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netko kao osoba koja djeluje u neprofitnom sektoru, a netko u zabavnoj industriji,
14:33
but every one of us is all of those things and more.
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ali svatko od nas je sve ove stvari i još više.
14:37
And I believe if we do these things,
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I vjerujem ako radimo te stvari
14:40
we can close the opportunity gaps, we can close the hope gaps.
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možemo zatvoriti jazove prilike. Možemo zatvoriti jazove nade.
14:44
And I can imagine, if we do this,
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I mogu zamisliti ako to napravimo,
14:46
the headlines in 10 years might read something like these:
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naslovnice za 10 godina bi mogle izgledati ovako:
14:51
"New AIDS Cases in Africa Fall to Zero,"
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"Novi slučajevi SIDE u Africi su pali na nulu",
14:54
"U.S. Imports its Last Barrel of Oil" --
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"Amerika je uvezla zadnji barel nafte" --
14:57
(Applause)
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(Pljesak)
14:59
-- "Israelis and Palestinians Celebrate
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-- "Izraelci i Palestinci slave
15:03
10 Years of Peaceful Coexistence."
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10 godina miroljubive koegzistencije."
15:05
(Applause)
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(Pljesak)
15:08
And I like this one, "Snow Has Returned to Kilimanjaro."
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I posebno mi se sviđa ovaj, "Snijeg se vratio na Kilimanjaro."
15:10
(Laughter)
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(Smijeh)
15:13
And finally, an eBay listing for one well-traveled slide show,
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I na kraju, prodaja na eBayu jedne prezentacije koja je puno proputovala,
15:19
now obsolete, museum piece. Please contact Al Gore.
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a sada je antiktna, muzejski primjerak -- molim vas kontaktirajte Ala Gorea.
15:25
And I believe that, working together,
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Vjerujem kako radeći zajedno,
15:28
we can make all of these things happen.
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možemo ostvariti sve ove stvari.
15:30
And I want to thank you all for having me here today.
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I želio bih svima zahvaliti što ste me primili danas.
15:32
It's been a real honor. Thank you.
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Bila mi je stvarna čast. Hvala vam.
15:33
(Applause)
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(Pljesak)
15:36
Oh, thank you.
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Oh, hvala vam.
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