The strange story of the teddy bear and what it reveals | Jon Mooallem

95,871 views ・ 2014-05-27

TED


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Translator: Hafizh Alfarisi Reviewer: Maria Nainggolan
Pada musim gugur tahun 1902,
Presiden Theodore Roosevelt perlu rehat dari Gedung Putih.
Dia pun menaiki kereta ke Mississippi
00:12
So it was the fall of 1902,
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untuk berburu beruang hitam kecil di pinggiran kota bernama Smedes.
00:15
and President Theodore Roosevelt
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00:17
needed a little break from the White House,
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Hari pertama berburu, tak tampak seekor beruang.
00:19
so he took a train to Mississippi
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Semua sungguh kecewa.
00:21
to do a little black bear hunting outside of a town
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Namun, hari kedua,
para anjing menyudutkan seekor usai pengejaran panjang.
00:23
called Smedes.
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00:25
The first day of the hunt, they didn't see a single bear,
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Tapi, saat itu, presiden menyerah dan kembali ke kemah untuk makan siang
00:27
so it was a big bummer for everyone,
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00:29
but the second day, the dogs cornered one
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Pemandu berburunya memukul hewan itu tepat di kepala dengan senapannya,
00:32
after a really long chase, but by that point,
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00:34
the president had given up
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lalu mengikat beruang itu di pohon.
00:36
and gone back to camp for lunch,
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Dia meniup terompetnya untuk memanggil Roosevelt kembali
00:37
so his hunting guide cracked the animal
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dan memberinya kehormatan menembak si beruang.
00:40
on the top of the head with the butt of his rifle,
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Beruang itu betina.
00:43
and then tied it up to a tree
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00:44
and started tooting away on his bugle
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Ia linglung, terluka,
00:47
to call Roosevelt back so he could have the honor
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sangat kurus, agak tampak lusuh.
00:49
of shooting it.
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Saat Roosevelt melihat hewan ini terikat di pohon,
00:51
The bear was a female.
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00:53
It was dazed, injured,
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dia tak tega menembaknya.
00:56
severely underweight, a little mangy-looking,
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Dia merasa melanggar kode etiknya sebagai olahragawan.
00:59
and when Roosevelt saw this animal
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Beberapa hari berikutnya, peristiwa itu diabadikan
01:01
tied up to the tree,
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01:03
he just couldn't bring himself to fire at it.
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dalam kartun politik di Washington Post.
01:05
He felt like that would go against his code
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Judulnya “Menggambar batas di Mississippi”.
01:07
as a sportsman.
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Di sini Roosevelt menurunkan senapan dan mengulur tangan
01:09
A few days later, the scene was memorialized
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01:11
in a political cartoon back in Washington.
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membiarkan beruang itu hidup.
Beruangnya bertumpu pada dua kaki belakang dengan mata besarnya yang ketakutan
01:14
It was called "Drawing a Line in Mississippi,"
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dan kuping menegang di atas kepalanya.
01:17
and it showed Roosevelt with his gun down and his arm out,
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Beruang itu tak berdaya, seolah kau ingin memeluknya dan menenangkannya.
01:19
sparing the bear's life,
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01:21
and the bear was sitting on its hind legs
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01:22
with these two big, frightened, wide eyes
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Mungkin kala itu masih asing, tapi jika kalian mencari kartunnya sekarang,
01:24
and little ears pricked up at the top of its head.
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01:26
It looked really helpless, like you just wanted to
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kalian akan langsung mengenali hewan ini
01:28
sweep it up into your arms
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sebagai teddy bear.
01:30
and reassure it.
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Itulah asal mula teddy bear.
01:31
It wouldn't have looked familiar at the time,
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01:32
but if you go looking for the cartoon now,
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Pembuat mainan mengambil kartun si beruang, mengubahnya jadi boneka
01:34
you recognize the animal right away:
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dan menamakannya dari Presiden Roosevelt: Teddy’s bear.
01:37
It's a teddy bear.
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01:39
And this is how the teddy bear was born.
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Agak lucu rasanya aku berdiri di panggung ini,
01:41
Essentially, toymakers took the bear from the cartoon,
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01:43
turned it into a plush toy, and then named it
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memutuskan meluangkan waktuku untuk menceritakan
01:45
after President Roosevelt -- Teddy's bear.
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kisah seabad dari penemuan boneka anak.
01:48
And I do feel a little ridiculous
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01:50
that I'm up here on this stage
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Namun, aku berani bilang bahwa di balik kisah penemuan teddy bear,
01:53
and I'm choosing to use my time
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01:54
to tell you about a 100-year-old story
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01:57
about the invention of a squishy kid's toy,
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ada kisah yang lebih penting.
Kisah bagaimana pandangan kita tentang alam bisa berubah total.
02:00
but I'd argue that the invention of the teddy bear,
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Juga tentang bagaimana, di bumi kita sekarang,
02:04
inside that story is a more important story,
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kisah yang kita sampaikan mengubah alam secara luas.
02:07
a story about how dramatically our ideas
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02:09
about nature can change,
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Pikirkanlah soal teddy bear.
02:11
and also about how, on the planet right now,
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Jika melihat ke belakang, boneka itu sangat wajar
02:14
the stories that we tell
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karena beruang imut dan menggemaskan.
Siapa yang enggan memberi anaknya boneka itu.
02:16
are dramatically changing nature.
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02:18
Because think about the teddy bear.
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Namun, kenyataannya pada tahun 1902, beruang tak imut dan menggemaskan.
02:20
For us, in retrospect, it feels like an obvious fit,
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02:22
because bears are so cute and cuddly,
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Rupanya sama, tapi tak satu pun berpikir demikian.
02:24
and who wouldn't want to give one to their kids to play with,
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Pada 1902, beruang dianggap monster.
02:26
but the truth is that in 1902,
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Mereka makhluk yang sangat ditakuti anak-anak.
02:29
bears weren't cute and cuddly.
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02:30
I mean, they looked the same,
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Hingga beberapa generasi saat itu, beruang dikaitkan dengan segala bahaya
02:32
but no one thought of them that way.
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02:33
In 1902, bears were monsters.
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yang orang-orang temui di perbatasan.
02:36
Bears were something that frickin' terrified kids.
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Pemerintahan federal secara sistematis memberantas beruang
02:39
For generations at that point,
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02:41
the bear had been a shorthand for all the danger
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dan banyak predator lainnya juga, seperti coyote dan serigala.
02:44
that people were encountering on the frontier,
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Hewan-hewan ini dicap berbahaya.
02:46
and the federal government was actually
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Mereka disebut pembunuh karena mereka membunuh ternak warga.
02:47
systematically exterminating bears
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02:49
and lots of other predators too,
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Seorang biologis pemerintahan menerangkan perang terhadap hewan, seperti beruang,
02:51
like coyotes and wolves.
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02:52
These animals, they were being demonized.
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02:54
They were called murderers
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ada karena hewan-hewan tak lagi punya tempat dalam peradaban kita yang maju.
02:56
because they killed people's livestock.
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02:58
One government biologist, he explained this
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Karenanya, kita sekadar menyingkirkan mereka dari tempat kita.
03:00
war on animals like the bear by saying
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03:02
that they no longer had a place
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Dalam periode sepuluh tahun, hampir setengah juta serigala dihabisi.
03:05
in our advancing civilization,
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03:07
and so we were just clearing them out of the way.
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Tak lama, beruang grizzly dimusnahkan dari 95 persen habitat aslinya.
03:11
In one 10-year period, close to half a million wolves
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Dulunya, ada pula 30 juta bison yang melewati dataran luas
03:15
had been slaughtered.
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03:16
The grizzly would soon be wiped out
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dan ada cerita kereta yang harus berhenti empat hingga lima jam
03:18
from 95 percent of its original territory,
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untuk menunggu rombongan besar hewan ini melewati rel.
03:21
and whereas once there had been 30 million bison
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03:24
moving across the plains, and you would have
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Pada 1902, mungkin kurang dari seratus bison yang tersisa di alam liar.
03:26
these stories of trains having to stop
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03:28
for four or five hours so that these thick,
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03:30
living rivers of the animals could pour over the tracks,
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Yang ingin kusampaikan adalah teddy bear lahir
03:33
now, by 1902, there were maybe less than 100 left in the wild.
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di tengah operasi pemusnahan massal yang singkat ini.
Hal ini bisa jadi tanda bahwa nurani sebagian orang
03:38
And so what I'm saying is, the teddy bear was born
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mulai merasakan pertentangan akan pembunuhan itu.
03:41
into the middle of this great spasm of extermination,
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Amerika masih membenci dan takut beruang.
03:45
and you can see it as a sign that
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03:46
maybe some people deep down
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Namun, Amerika tiba-tiba ingin memberinya pelukan erat.
03:48
were starting to feel conflicted about all that killing.
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Inilah yang kutanyakan di beberapa tahun terakhir.
03:52
America still hated the bear and feared it,
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Bagaimana kita memandang hewan, apa yang dipikir dan dirasa pada mereka,
03:55
but all of a sudden, America also wanted
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03:57
to give the bear a great big hug.
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serta bagaimana wujud mereka digambarkan lalu diubah dalam benak kita.
04:00
So this is something that I've been really curious about in the last few years.
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Kita hidup di tengah carut-marut pembantaian
04:02
How do we imagine animals,
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04:03
how do we think and feel about them,
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04:05
and how do their reputations get written
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di mana setengah spesies bumi bisa saja lenyap di akhir abad ini.
04:08
and then rewritten in our minds?
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Lalu, kenapa kita malah peduli dengan beberapa spesies daripada yang lainnya?
04:10
We're here living in the eye of a great storm
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04:13
of extinction where half the species on the planet
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Ada cabang ilmu sosial yang cukup baru, yang mulai mencari jawaban pertanyaan ini
04:16
could be gone by the end of the century,
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04:18
and so why is it that we come to care about
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serta mencoba mengungkap hubungan kuat dan terkadang agak abnormal
04:19
some of those species and not others?
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yang kita rasakan terhadap hewan.
04:22
Well, there's a new field, a relatively new field
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Aku menghabiskan banyak waktu membaca jurnal akademik mereka.
04:24
of social science that started looking at
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04:26
these questions and trying to unpack the powerful
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Yang bisa kukatakan adalah penemuan mereka sungguh luas.
04:28
and sometimes pretty schizophrenic relationships
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04:30
that we have to animals,
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Beberapa temuan yang kusukai adalah
04:32
and I spent a lot of time looking through
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makin sering orang menonton acara TV di utara New York,
04:33
their academic journals,
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04:35
and all I can really say is that their findings
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makin ngeri dia diserang beruang hitam.
04:37
are astonishingly wide-ranging.
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Jika kalian memperlihatkan harimau ke orang Amerika,
04:39
So some of my favorites include that
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04:41
the more television a person watches in Upstate New York,
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kemungkinannya mereka menganggap hewan itu betina dan bukan jantan.
04:43
the more he or she is afraid
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Dalam studi yang meletakkan ular palsu dan kura-kura palsu di tepi jalan,
04:45
of being attacked by a black bear.
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04:47
If you show a tiger to an American,
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pengemudi lebih banyak melindas ular.
04:50
they're much more likely to assume that it's female
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Sekitar tiga persen yang melindas hewan palsu itu
04:52
and not male.
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04:53
In a study where a fake snake
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tampak sengaja melakukannya.
04:55
and a fake turtle were put on the side of the road,
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Wanita lebih mungkin daripada pria
04:57
drivers hit the snake much more often than the turtle,
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memantik “sensasi ajaib” ketika melihat lumba-lumba berselancar.
04:59
and about three percent of drivers who hit the fake animals
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Sekitar 68 persen ibu yang merasa begitu layak dan berharga
05:01
seemed to do it on purpose.
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05:03
Women are more likely than men to get a
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05:06
"magical feeling" when they see dolphins in the surf.
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merasa dekat dengan kucing menari
dalam iklan Purina. (Tawa)
05:09
Sixty-eight percent of mothers with
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Orang Amerika menganggap lobster
05:11
"high feelings of entitlement and self-esteem"
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lebih penting dari merpati tapi juga lebih bodoh.
05:14
identified with the dancing cats
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Kalkun liar dipandang sedikit lebih berbahaya dari berang-berang laut.
05:16
in a commercial for Purina. (Laughter)
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05:18
Americans consider lobsters
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Dan panda dua kali lebih manis daripada kumbang.
05:20
more important than pigeons
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05:21
but also much, much stupider.
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05:23
Wild turkeys are seen as only slightly more dangerous than sea otters,
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Sebagian terkait rupa, kan?
Kita cenderung bersimpati pada hewan yang mirip kita.
05:26
and pandas are twice as lovable as ladybugs.
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Terutama yang mirip bayi manusia, dengan dua mata besar ke depan
dan wajah bundar, agak bertubuh gempal.
05:32
So some of this is physical, right?
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05:33
We tend to sympathize more with animals that look like us,
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Itu kenapa saat bibinya ayah ibu di Minnesota memberi kartu Natal,
05:36
and especially that resemble human babies,
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ada gambar penguin kecil berbulu di situ, bukannya laba-laba serigala teluk gletser.
05:37
so with big, forward-facing eyes
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05:39
and circular faces,
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05:40
kind of a roly-poly posture.
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(Tawa) Tapi, ini bukan soal rupa, kan?
05:42
This is why, if you get a Christmas card from, like,
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Ada dimensi budaya dalam pandangan kita akan hewan
05:44
your great aunt in Minnesota,
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05:45
there's usually a fuzzy penguin chick on it,
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05:46
and not something like a Glacier Bay wolf spider.
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dan kita menceritakan kisah hewan ini.
Seperti semua kisah,
05:49
But it's not all physical, right?
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masing-masing dibentuk waktu dan tempat kita menceritakannya.
05:52
There's a cultural dimension to how we think about animals,
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Pikirkan momen pada 1902 ketika beruang ganas menjadi teddy bear.
05:55
and we're telling stories about these animals,
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05:57
and like all stories,
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05:58
they are shaped by the times and the places
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Apa konteksnya?
06:00
in which we're telling them.
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Amerika dalam masa urbanisasi.
06:01
So think about that moment
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Untuk pertama kali, hampir semua orang tinggal di kota,
06:03
back in 1902 again where a ferocious bear
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jadi ada jarak yang melebar antara kita dan alam.
06:06
became a teddy bear.
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06:07
What was the context? Well, America was urbanizing.
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Ada ruang aman untuk kita merenungkan dan meromantisisasi beruang.
06:10
For the first time, nearly a majority of people lived in cities,
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Alam baru bisa terlihat sesuci dan semanis ini
06:13
so there was a growing distance between us and nature.
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karena kita tak perlu takut terhadapnya lagi.
06:15
There was a safe space where we could
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Kalian bisa melihat siklusnya berkembang berulang kali dengan semua jenis hewan.
06:17
reconsider the bear and romanticize it.
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06:20
Nature could only start to seem this pure and adorable
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Kita seakan selalu terjebak di antara
06:22
because we didn't have to be afraid of it anymore.
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sikap menjelekkan dan niat membasmi suatu spesies.
06:25
And you can see that cycle playing out
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Saat kita nyaris melakukannya,
kita berempati dengan menganggapnya makhluk kecil
06:27
again and again with all kinds of animals.
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06:29
It seems like we're always stuck between
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dan ingin menunjukkannya rasa iba.
06:31
demonizing a species and wanting to wipe it out,
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Kita menggunakan kekuatan kita, tapi kemudian kita dibuat risih
06:33
and then when we get very close to doing that,
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06:35
empathizing with it as an underdog
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dengan seberapa kuatnya kita.
06:37
and wanting to show it compassion.
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Sebagai contoh, ini satu dari ribuan surat dan gambar
06:40
So we exert our power,
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06:42
but then we're unsettled
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yang anak-anak kirim ke kantor Bush demi perlindungan beruang kutub
06:43
by how powerful we are.
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lewat UU Spesies Terancam.
06:46
So for example, this is one of
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Surat-surat ini dikirim pada pertengahan 2000-an
06:48
probably thousands of letters and drawings
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saat kesadaran perubahan iklim membludak.
06:51
that kids sent to the Bush administration,
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Terus muncul gambar beruang kutub
06:52
begging it to protect the polar bear
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terjebak di pulau es kecil dengan tampang muram.
06:54
under the Endangered Species Act,
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06:55
and these were sent back in the mid-2000s,
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Berhari-hari kuamati semua berkas.
Aku menyukainya. Ini yang paling kusuka.
06:58
when awareness of climate change was suddenly surging.
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Bisa dilihat ada beruang kutub yang tenggelam.
07:00
We kept seeing that image of a polar bear
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07:01
stranded on a little ice floe
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Ia dimakan bersamaan oleh lobster dan hiu.
07:02
looking really morose.
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07:04
I spent days looking through these files.
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07:06
I really love them. This one's my favorite.
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Surat ini dari anak bernama Frizt.
07:08
If you can see, it's a polar bear that's drowning
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Dia bahkan punya solusi perubahan iklim yang bertumpu pada etanol.
07:10
and then it's also being eaten simultaneously
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07:12
by a lobster and a shark.
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Dia bilang, “Aku merasa sedih dengan beruang kutub.
Aku suka beruang kutub.
07:15
This one came from a kid named Fritz,
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1712
Semua orang bisa memakai jus jagung sebagai bensin mobil. Dari Fritz.”
07:17
and he's actually got a solution to climate change.
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1694
07:18
He's got it all worked out to an ethanol-based solution.
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1846
07:20
He says, "I feel bad about the polar bears.
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2650
Dua abad lalu, penjelajah Arktika menulis kisah beruang kutub
07:23
I like polar bears.
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07:25
Everyone can use corn juice for cars. From Fritz."
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yang melompat ke kapal untuk melahap mereka,
bahkan ketika hewan itu dibakar.
07:31
So 200 years ago, you would have Arctic explorers
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Anak-anak ini tak memandangnya demikian.
Mereka pun tak memandangnya sama sepertiku pada tahun 80-an.
07:34
writing about polar bears leaping into their boats
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2308
07:36
and trying to devour them,
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1243
Bagi kami, hewan-hewan ini
07:37
even if they lit the bear on fire,
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adalah tuan tanah Arktika yang misterius dan mengerikan.
07:39
but these kids don't see the polar bear that way,
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Namun, lihatlah betapa cepat perubahan iklim
07:41
and actually they don't even see the polar bear
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1790
07:43
the way that I did back in the '80s.
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1760
membalikkan citra hewan itu di benak kita.
07:45
I mean, we thought of these animals
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1120
Hewan itu berubah dari pembunuh manusia yang ganas
07:46
as mysterious and terrifying lords of the Arctic.
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ke korban tenggelam yang rapuh.
07:49
But look now how quickly that climate change
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2320
07:51
has flipped the image of the animal in our minds.
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2886
Jika dipikir lagi, itulah kesimpulan kisah yang dimulai oleh teddy bear pada 1902.
07:54
It's gone from that bloodthirsty man-killer
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2440
07:56
to this delicate, drowning victim,
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3074
Sebab, saat itu, Amerika kurang lebih telah menduduki sebagian benua.
07:59
and when you think about it, that's kind of
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1513
08:01
the conclusion to the story
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1981
Kita selangkah lagi memusnahkan para predator buas terakhir ini.
08:03
that the teddy bear started telling back in 1902,
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3302
Sekarang, cakupan masyarakat telah meluas hingga ke puncak dunia.
08:06
because back then, America had more or less
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2890
08:09
conquered its share of the continent.
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1315
08:10
We were just getting around to
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1303
Hal ini membuat beruang paling tak terjamah dan kuat di bumi
08:12
polishing off these last wild predators.
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2018
08:14
Now, society's reach has expanded
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2554
tampak seperti korban menggemaskan dan tak bersalah.
08:16
all the way to the top of the world,
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2060
08:18
and it's made even these, the most remote,
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Namun, ada pula kelanjutan dari kisah teddy bear
08:21
the most powerful bears on the planet,
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2032
yang tak banyak dibicarakan.
Kita akan membicarakannya.
08:23
seem like adorable and blameless victims.
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3499
Sebab, meski tak butuh lama usai perburuan Roosevelt pada 1902
08:26
But you know, there's also a postscript to the teddy bear story
224
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2891
bagi boneka itu untuk menjadi populer,
08:29
that not a lot of people talk about.
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1637
banyak yang menyadari boneka itu hanya sesaat,
08:31
We're going to talk about it,
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sekadar barang politik konyol
08:33
because even though it didn't really take long
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2173
08:35
after Roosevelt's hunt in 1902
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1800
dan akan menghilang usai sang presiden menjabat.
08:36
for the toy to become a full-blown craze,
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1977
Pada 1909, saat penerus Roosevelt, William Howard Taft, hendak dilantik
08:38
most people figured it was a fad,
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2501
08:41
it was a sort of silly political novelty item
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2232
08:43
and it would go away once the president left office,
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2242
industri mainan dalam pencarian hewan populer berikutnya.
08:45
and so by 1909, when Roosevelt's successor,
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3797
Mereka tidak berhasil.
08:49
William Howard Taft,
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1425
Januari tahun itu, Taft menjadi tamu kehormatan pada perjamuan di Atlanta.
08:51
was getting ready to be inaugurated,
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531148
1408
08:52
the toy industry was on the hunt
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532556
1932
08:54
for the next big thing.
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2827
Beberapa hari sebelum itu, menu makanannya jadi berita besar.
08:57
They didn't do too well.
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2257
Mereka hendak menyajikan hidangan khas Selatan
08:59
That January, Taft was the guest of honor
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2599
bernama “possum dan tater”.
09:02
at a banquet in Atlanta,
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1439
09:03
and for days in advance,
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1869
Hidangan ini berupa oposum utuh yang dipanggang di atas lapis ubi.
09:05
the big news was the menu.
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1445
09:06
They were going to be serving him
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1086
09:08
a Southern specialty, a delicacy, really,
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2064
Kadang mereka tidak melepas ekor besarnya sehingga terlihat seperti mi tebal.
09:10
called possum and taters.
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2906
09:12
So you would have a whole opossum
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2602
Oposum yang disajikan ke meja Taft berbobot delapan kilogram.
09:15
roasted on a bed of sweet potatoes,
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555582
1365
09:16
and then sometimes they'd leave
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556947
1447
(Sorak iba)
Setelah makan, orkes mulai bermain dan hadirin bernyanyi.
09:18
the big tail on it like a big, meaty noodle.
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3484
09:21
The one brought to Taft's table
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561878
1679
Tiba-tiba, Taft dikejutkan oleh pemberian hadiah
09:23
weighed 18 pounds.
251
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3185
09:26
So after dinner, the orchestra started to play,
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2704
oleh sekelompok pendukung setempat.
Hadiahnya adalah boneka oposum; matanya mungil dan kupingnya tak berbulu.
09:29
and the guests burst into song,
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1840
09:31
and all of a sudden, Taft was surprised
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1624
09:32
with the presentation of a gift
255
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1722
Boneka itu merupakan produk baru yang mereka ajukan
09:34
from a group of local supporters,
256
574632
1892
sebagai jawaban atas kepresidenan William Taft
09:36
and this was a stuffed opossum toy,
257
576524
2436
09:38
all beady-eyed and bald-eared,
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2210
terhadap teddy bear milik Teddy Roosevelt.
09:41
and it was a new product they were putting forward
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2700
Mereka menyebutnya “billy possum”.
09:43
to be the William Taft presidency's answer
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2722
Dalam waktu 24 jam, perusahaan Georgia Billy Possum lahir dan beroperasi,
09:46
to Teddy Roosevelt's teddy bear.
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3548
09:50
They were calling it the "billy possum."
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4446
menyepakati penjualan ke seluruh negeri.
Los Angeles Times mengabarkan dengan yakin
09:54
Within 24 hours, the Georgia Billy Possum Company
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3850
bahwa “Teddy bear telah turun jabatan
09:58
was up and running, brokering deals
264
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1550
09:59
for these things nationwide,
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1600
dan selama empat atau mungkin delapan tahun,
10:01
and the Los Angeles Times announced,
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1598
anak-anak di Amerika Serikat akan bermain dengan billy possum.”
10:03
very confidently, "The teddy bear
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603184
1952
10:05
has been relegated to a seat in the rear,
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2526
Dari saat itu, sempat ada demam oposum.
10:07
and for four years, possibly eight,
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2598
Ada kartu pos dan pin billy possum,
10:10
the children of the United States
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610260
1954
pitcher krim billy possum untuk sesi ngopi.
10:12
will play with billy possum."
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3232
Ada billy possum kecil di ujung stik yang bisa anak kibarkan seperti bendera.
10:15
So from that point, there was a fit of opossum fever.
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2124
10:17
There were billy possum postcards, billy possum pins,
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(Tawa)
Meski dengan segala pemasaran ini,
10:20
billy possum pitchers for your cream at coffee time.
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2162
hidup billy possum sayangnya sangat singkat.
10:22
There were smaller billy possums on a stick
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1730
10:23
that kids could wave around like flags.
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2942
Mainannya gagal total dan nyaris dilupakan sepenuhnya
10:26
But even with all this marketing,
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1918
10:28
the life of the billy possum
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2030
pada akhir tahun itu.
10:30
turned out to be just pathetically brief.
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3184
Itu artinya billy possum tak sempat menjumpai hari Natal,
yang jika dipikir lagi, jadi semacam tragedi bagi sebuah mainan.
10:34
The toy was an absolute flop,
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2043
10:36
and it was almost completely forgotten
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1579
10:37
by the end of the year,
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1368
(Tawa)
10:38
and what that means is that the billy possum
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2092
Kita simpulkan kegagalan itu dalam dua cara.
Pertama, cukup jelas.
10:41
didn't even make it to Christmastime,
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1500
10:42
which when you think about it is
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1040
Kukatakan saja terus terang.
10:43
a special sort of tragedy for a toy.
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3849
Oposum itu buruk rupa.
(Tawa)
10:47
So we can explain that failure two ways.
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1923
Mungkin yang lebih penting kisah billy possum salah dari awal,
10:49
The first, well, it's pretty obvious.
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2190
10:51
I'm going to go ahead and say it out loud anyway:
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1888
10:53
Opossums are hideous. (Laughter)
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2861
terutama bila dibandingkan dengan latar belakang teddy bear.
10:56
But maybe more importantly is that
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2663
Pikirkan hampir sepanjang sejarah evolusi manusia,
10:59
the story of the billy possum was all wrong,
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2690
yang membuat beruang mengesankan adalah mereka tak bergantung kepada kita.
11:01
especially compared
293
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1531
11:03
to the backstory of the teddy bear.
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2081
Mereka menjalani hidup yang sederajat sebagai ancaman dan saingan.
11:05
Think about it: for most of human's evolutionary history,
295
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2242
11:07
what's made bears impressive to us
296
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2325
Ketika Roosevelt berburu di Mississippi, status itu telah dihancurkan
11:09
has been their complete independence from us.
297
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2172
11:12
It's that they live these parallel lives
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2585
dan hewan yang diikat ke pohon itu merupakan simbol bagi semua beruang.
11:14
as menaces and competitors.
299
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2505
11:17
By the time Roosevelt went hunting in Mississippi,
300
677131
2355
Entah hewan itu hidup atau mati saat ini
11:19
that stature was being crushed,
301
679486
1978
sepenuhnya tergantung pada belas kasih atau ketidakpedulian orang-orang.
11:21
and the animal that he had roped to a tree
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681464
2238
11:23
really was a symbol for all bears.
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2301
Hal itu jadi pertanda buruk bagi masa depan beruang,
11:26
Whether those animals lived or died now
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2427
11:28
was entirely up to the compassion
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688430
3010
sekaligus jadi pertanyaan meresahkan akan jadi apa kita kelak
11:31
or the indifference of people.
306
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2417
jika keberlangsungan hewan seperti itu saja
11:33
That said something really ominous
307
693857
1824
11:35
about the future of bears,
308
695681
2682
ada di tangan kita sekarang.
Sekarang, seabad kemudian, jika kalian mengamati apa yang terjadi di luar sana,
11:38
but it also said something very unsettling about who we'd become,
309
698363
3137
11:41
if the survival of even an animal like that
310
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2442
kalian akan merasa lebih tidak nyaman dari sebelumnya.
11:43
was up to us now.
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2289
Kita hidup di zaman yang ilmuwan mulai namakan ”bergantung konservasi”.
11:46
So now, a century later, if you're at all
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2080
11:48
paying attention to what's happening in the environment,
313
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2200
11:50
you feel that discomfort so much more intensely.
314
710511
3678
Istilah itu berarti kita telah mengubah terlalu jauh
hingga alam tak bisa berdiri sendiri lagi.
11:54
We're living now in an age of what scientists
315
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2822
Kebanyakan spesies terancam hanya bisa bertahan
11:57
have started to call "conservation reliance,"
316
717011
2210
11:59
and what that term means is that we've disrupted
317
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2190
jika kita berada di luar sana untuk membantu menyediakan habitat mereka.
12:01
so much that nature can't possibly stand on its own anymore,
318
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3164
Jadi, kita turun tangan dan tak akan pernah bisa lepas tangan.
12:04
and most endangered species
319
724575
1702
12:06
are only going to survive
320
726277
1772
12:08
if we stay out there in the landscape
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2118
Sungguh banyak yang harus dilakukan.
12:10
riggging the world around them in their favor.
322
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2496
Sekarang, kita melatih kondor agar tak bertengger di kabel listrik.
12:12
So we've gone hands-on
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1856
12:14
and we can't ever take our hands off,
324
734519
2438
Kita melatih bangau Amerika Utara
12:16
and that's a hell of a lot of work.
325
736957
1893
bermigrasi ke selatan untuk musim dingin mengikuti pesawat ultraringan kecil.
12:18
Right now, we're training condors
326
738850
3079
Kita memberi vaksin wabah pada ferret.
12:21
not to perch on power lines.
327
741929
1952
12:23
We teach whooping cranes to migrate south for the winter
328
743881
2713
Kita memonitor kelinci pygmy lewat drone.
12:26
behind little ultra-light airplanes.
329
746594
2299
12:28
We're out there feeding plague vaccine to ferrets.
330
748893
3309
Kita beralih dari memusnahkan spesies
ke mengawasi keselamatan banyak spesies tanpa batas waktu.
12:32
We monitor pygmy rabbits with drones.
331
752202
4350
12:36
So we've gone from annihilating species
332
756552
3317
Hewan yang mana? Yang kita sebarkan cerita menariknya,
12:39
to micromanaging the survival of a lot of species
333
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3504
yang kita pilih untuk dipertahankan.
Batas antara konservasi dan domestikasi pun jadi samar.
12:43
indefinitely, and which ones?
334
763373
1942
12:45
Well, the ones that we've told
335
765315
1192
12:46
compelling stories about,
336
766507
1624
12:48
the ones we've decided ought to stick around.
337
768131
3215
Yang kumaksud ialah kisah hewan liar yang kita ceritakan begitu subjektif.
12:51
The line between conservation and domestication
338
771346
3574
Kisah itu bisa jadi tak logis, diromantisisasi, atau sensasional.
12:54
is blurred.
339
774920
2025
12:56
So what I've been saying is that the stories
340
776945
1852
Kadang kisah itu tak berkaitan dengan kenyataan.
12:58
that we tell about wild animals are so subjective
341
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2623
Tapi, di dunia yang bergantung konservasi,
13:01
they can be irrational
342
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1162
13:02
or romanticized or sensationalized.
343
782582
2184
kisah itu punya dampak yang sungguh nyata.
13:04
Sometimes they just have nothing to do with the facts.
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2749
Sebab, bagaimana perasaan kita pada hewan memengaruhi keberlangsungannya
13:07
But in a world of conservation reliance,
345
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3250
lebih dari apa pun yang kalian baca di buku studi ekologi.
13:10
those stories have very real consequences,
346
790765
2206
13:12
because now, how we feel about an animal
347
792971
2428
Bercerita itu penting sekarang.
13:15
affects its survival
348
795399
1630
Perasaan itu penting.
13:17
more than anything that you read about
349
797029
2360
Imajinasi kita telah menjadi kekuatan ekologi.
13:19
in ecology textbooks.
350
799389
2049
13:21
Storytelling matters now.
351
801438
2402
Mungkin teddy bear mengambil bagiannya
13:23
Emotion matters.
352
803840
1533
karena legenda Roosevelt dan beruang di Mississippi jadi semacam alegori
13:25
Our imagination has become an ecological force.
353
805373
5652
akan tanggung jawab besar bahwa masyarakat baru menghadapinya saat itu juga.
13:31
And so maybe the teddy bear worked in part
354
811025
1937
13:32
because the legend of Roosevelt
355
812962
2691
13:35
and that bear in Mississippi
356
815653
2055
Butuh 71 tahun lagi sebelum UU Spesies Terancam Punah disahkan.
13:37
was kind of like an allegory
357
817708
1460
13:39
of this great responsibility that society
358
819168
2093
Terlepas dari itu, keseluruhan etos ini
13:41
was just beginning to face up to back then.
359
821261
2694
diurai menjadi sesuatu seperti gambar di jendela kaca patri.
13:43
It would be another 71 years
360
823955
2420
13:46
before the Endangered Species Act was passed,
361
826375
1854
Si beruang jadi korban yang terikat di pohon
13:48
but really, here's its whole ethos
362
828229
2330
dan sang presiden Amerika Serikat memilih membiarkannya hidup.
13:50
boiled down into something like a scene
363
830559
1954
13:52
you'd see in a stained glass window.
364
832513
2346
13:54
The bear is a helpless victim tied to a tree,
365
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2992
Terima kasih.
(Tepuk Tangan)
13:57
and the president of the United States
366
837851
2551
[Ilustrasi oleh Wendy MacNaughton]
14:00
decided to show it some mercy.
367
840402
2392
14:02
Thank you.
368
842794
2646
14:05
(Applause)
369
845440
1714
14:07
[Illustrations by Wendy MacNaughton]
370
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2413
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