Auret van Heerden: Making global labor fair

Prevoditelj: Sanja Blažević Recezent: Samra Cebiric

This cell phone

Ovaj mobitel

started its trajectory

je započeo svoj put

in an artisanal mine

u jednom rudniku

in the Eastern Congo.

u Istočnom Kongu.

It's mined by armed gangs

Iskapa se uz naoružane bande

using slaves, child slaves,

iskorištavanjem djece robova,

what the U.N. Security Council

ono je što Vijeće sigurnosti U.N.-a

calls "blood minerals,"

naziva "krvavim mineralima"

then traveled into some components

zatim je putovao u dijelovima

and ended up in a factory

i završio u tvornici

in Shinjin in China.

u Shinjinu u Kini.

That factory -- over a dozen people have committed suicide

Ta tvornica -- već više od desetak ljudi je počinilo samoubojstvo

already this year.

u ovoj godini.

One man died after working a 36-hour shift.

Jedan je čovjek umro nakon rada u 36-osatnoj smjeni.

We all love chocolate.

Svi mi volimo čokoladu.

We buy it for our kids.

Kupujemo je svojoj djeci.

Eighty percent of the cocoa comes from Cote d'Ivoire and Ghana

80 posto kakaa dolazi iz Obale Bjelokosti i Gane.

and it's harvested by children.

i ljetinu skupljaju djeca.

Cote d'Ivoire, we have a huge problem of child slaves.

Obala Bjelokosti, imamo ogroman problem dječjeg roblja.

Children have been trafficked from other conflict zones

Djecom se trguje iz ratnih područja

to come and work on the coffee plantations.

da dođu i rade na plantaži kave.

Heparin -- a blood thinner,

Heparin - razrjeđivač krvi,

a pharmaceutical product --

farmaceutski proizvod --

starts out in artisanal workshops

stvara se u obrtničkim radionicama

like this in China,

kao što ova u Kini,

because the active ingredient

jer aktivni sastojak

comes from pigs' intestines.

dolazi iz svinjske utrobe.

Your diamond -- you've all heard, probably seen the movie "Blood Diamond."

Vaš dijamant: svi ste čuli, vjerojatno ste gledali film "Krvavi dijamant".

This is a mine in Zimbabwe

To je rudnik u Zimbabveu

right now.

upravo sada.

Cotton: Uzbekistan is the second biggest

Pamuk: Uzbekistan je drugi najveći

exporter of cotton on Earth.

izvoznik pamuka na svijetu.

Every year when it comes to the cotton harvest,

Svake godine kada dođe vrijeme žetve pamuka,

the government shuts down the schools,

vlada zatvori škole,

puts the kids in buses, buses them to the cotton fields

pošalje djecu u autobuse koji ih prevoze do polja pamuka

to spend three weeks harvesting the cotton.

gdje provedu tri tjedna u žetvi pamuka.

It's forced child labor

To je prisilan rad djece

on an institutional scale.

na institucionalnoj razini.

And all of those products probably end their lives

I svi ovi proizvodi vjerojatno završe svoje živote

in a dump like this one in Manila.

u nekoj rupi kao ovoj u Manili.

These places, these origins,

Ova mjesta, ova izvorišta,

represent governance gaps.

predstavljaju rupu u upravljanju.

That's the politest description

To je najpristojniji opis

I have for them.

koji imam za njih.

These are the dark pools

To su tamna mjesta

where global supply chains begin --

u kojima nastaju globalni lanci ponude --

the global supply chains,

globalni lanci ponude,

which bring us our favorite brand name products.

koji nam donose naše omiljene brendirane proizvode.

Some of these governance gaps

Neke ove rupe u upravljanju

are run by rogue states.

vode loše države.

Some of them are not states anymore at all.

Neke od njih nisu uopće više države;

They're failed states.

to su propale države.

Some of them

Neke od njih

are just countries who believe that deregulation or no regulation

su samo zemlje koje vjeruju da je deregulacija ili nepostojanje regulacije

is the best way to attract investment,

najbolji način za privlačenje ulaganja,

promote trade.

promoviranje trgovine.

Either way, they present us

Kako god bilo, predstavljaju nam

with a huge moral and ethical dilemma.

veliku moralnu i etičku dilemu.

I know that none of us want to be accessories

Znam da nitko od nas ne želi imati dodatke

after the fact

nakon činjenice

of a human rights abuse

o zloupotrebi ljudskih prava

in a global supply chain.

u globalnom lancu ponude.

But right now,

Ali sada,

most of the companies involved in these supply chains

većina kompanija uključenih u te lance ponude,

don't have any way

nemaju nikakav način

of assuring us

da nas uvjere

that nobody had to mortgage their future,

da se nitko ne treba zaduživati za njihovu budućnost,

nobody had to sacrifice their rights

nitko ne treba žrtvovati svoja prava

to bring us our favorite

da nama donese naš omiljeni

brand name product.

brendirani proizvod.

Now, I didn't come here to depress you

Nisam došao ovdje da vas deprimiram

about the state of the global supply chain.

zbog stanja globalnoga lanca ponude.

We need a reality check.

Trebamo činjenično stanje stvari.

We need to recognize just how serious

Trebamo prepoznati koliko ozbiljan

a deficit of rights we have.

manjak prava imamo.

This is an independent republic,

Ovo je neovisna republika,

probably a failed state.

vjerojatno propala država.

It's definitely not a democratic state.

Ovo definitivno nije demokratska država.

And right now,

I upravo sada,

that independent republic of the supply chain

ta neovisna republika lanca ponude

is not being governed

nije vođena

in a way that would satisfy us,

na način koji nas zadovoljava

that we can engage in ethical trade or ethical consumption.

da možemo sudjelovati u etičkoj trgovini ili etičkoj potrošnji.

Now, that's not a new story.

To nije nova priča.

You've seen the documentaries

Vidjeli ste dokumentarce

of sweatshops making garments

o tvornicama koje proizvode odjeću i eksploatiraju radnike

all over the world, even in developed countries.

u cijelomu svijetu, čak i u razvijenim zemljama.

You want to see the classic sweatshop,

Želite vidjeti klasičnu tvornicu koja eksploatira,

meet me at Madison Square Garden,

nađimo se na Madison Sqaure Gardenu,

I'll take you down the street, and I'll show you a Chinese sweatshop.

odvest ću vas ulicom i pokazati kinesku tvornicu.

But take the example of heparin.

No uzmite primjer heparina.

It's a pharmaceutical product.

To je farmaceutski proizvod.

You expect that the supply chain that gets it to the hospital,

Očekujete da je lanac ponude koji vodi do bolnice,

probably squeaky clean.

vjerojatno izrazito čist.

The problem is that the active ingredient in there --

Problem je da aktivni sastojak u njemu --

as I mentioned earlier --

kao što sam maloprije spomenuo --

comes from pigs.

dolazi od svinja.

The main American manufacturer

Glavni američki proizvođač

of that active ingredient

tog aktivnog sastojka

decided a few years ago to relocate to China

se prije nekoliko godina odlučio preseliti u Kinu

because it's the world's biggest supplier of pigs.

jer je najveći svjetski dobavljač svinja.

And their factory in China --

I kada njihova tvornica u Kini --

which probably is pretty clean --

koja je vjerojatno prilično čista --

is getting all of the ingredients

dobiva sve sastojke

from backyard abattoirs,

iz klaonice u dvorištu,

where families slaughter pigs

gdje obitelji kolju svinje

and extract the ingredient.

i cijede sastojak.

So a couple of years ago, we had a scandal

Dakle prije nekoliko godina, dogodio se skandal,

which killed about 80 people around the world,

koji je ubio oko 80 ljudi u cijelomu svijetu,

because of contaminants

zbog kontaminanata

that crept into the heparin supply chain.

koji su se uvukli u lanac ponude heparina.

Worse, some of the suppliers

Gore, neki su od dobavljača

realized that they could substitute a product

shvatili da mogu zamijeniti proizvod

which mimicked heparin in tests.

koji se ponašao kao heparin na testovima.

This substitute cost nine dollars a pound,

Taj zamjenski proizvod je koštao devet dolara po funti (lbs),

whereas real heparin, the real ingredient,

dok je stvarni heparin -- stvarni sastojak --

cost 900 dollars a pound.

koštao 900 dolara po funti.

A no-brainer.

Bez pameti.

The problem was that it killed more people.

Problem je taj što je to ubilo više ljudi.

And so you're asking yourself,

I sada se pitate,

"How come the U.S. Food and Drug Administration

"Kako je Američka uprava za hranu i lijekove

allowed this to happen?

dozvolila da se to dogodi?

How did the Chinese State Agency for Food and Drugs

Kako su kineske državne agencije za hranu i lijekove

allow this to happen?"

dozvolile da se to dogodi?"

And the answer is quite simple:

I odgovor je vrlo jednostavan:

the Chinese define these facilities

Kinezi definiraju takva postrojenja

as chemical facilities, not pharmaceutical facilities,

kao kemijska postrojenja, ne farmaceutska postrojenja,

so they don't audit them.

i ne nadziru ih.

And the USFDA

A Američka uprava za hranu i lijekove

has a jurisdictional problem.

ima problem nadležnosti.

This is offshore.

To je izvanteritorijalno.

They actually do conduct a few investigations overseas --

Oni zapravo provode nekoliko istraga u inozemstvu --

about a dozen a year -- maybe 20 in a good year.

desetak godišnje -- možda 20 u dobroj godini.

There are 500

Postoji 500

of these facilities

takvih postrojenja

producing active ingredients in China alone.

koji proizvode aktivne sastojke samo u Kini.

In fact, about 80 percent

Zapravo, oko 80 posto

of the active ingredients in medicines now

aktivnih sastojaka danas u medicini

come from offshore,

dolazi izvan teritorija (offshore)

particularly China and India,

pogotovo iz Kine i Indije.

and we don't have a governance system.

I mi nemamo sustav upravljanja,

We don't have a regulatory system

nemamo regulatorni sustav

able to ensure

u mogućnosti da osigura

that that production is safe.

sigurnu proizvodnju.

We don't have a system to ensure

Nemamo sustav koji će osigurati

that human rights, basic dignity,

da ljudska prava, temeljno dostojanstvo

are ensured.

budu osigurana.

So at a national level --

Na nacionalnoj razini --

and we work in about 60 different countries --

mi radimo u oko 60 različitih zemalja --

at a national level

na nacionalnoj razini

we've got a serious breakdown in the ability of governments

imamo ozbiljan neuspjeh sposobnosti vlada

to regulate production

da reguliraju proizvodnju

on their own soil.

na vlastitoj zemlji.

And the real problem with the global supply chain

A stvarni problem s globalnim lancom ponude

is that it's supranational.

je da je supranacionalan.

So governments who are failing,

Pa vlade koje ne uspijevaju,

who are dropping the ball

koje puštaju loptu,

at a national level,

na nacionalnoj razini,

have even less ability to get their arms around the problem

imaju još manje sposobnosti da se nose s tim problemom

at an international level.

na međunarodnoj razini.

And you can just look at the headlines.

Samo pogledajte novinske naslove.

Take Copenhagen last year --

Uzmite Kopenhagen prošle godine --

complete failure of governments

potpuni neuspjeh vlada

to do the right thing

da učine pravu stvar

in the face of an international challenge.

za međunarodni izazov.

Take the G20 meeting a couple of weeks ago --

Uzmite sastanak G20 prije nekoliko tjedana --

stepped back from its commitments of just a few months ago.

ustuknuli su pred svojim obećanjima danim prije tek nekoliko mjeseci.

You can take any one

Možete uzeti bilo koji od

of the major global challenges we've discussed this week

velikih globalnih izazova koje smo spominjali ovaj tjedan

and ask yourself, where is the leadership from governments

i zapitati se, gdje je vodstvo vlada

to step up and come up with solutions,

da se iskažu i iznađu rješenja,

responses,

odgovori,

to those international problems?

za međunarodne probleme?

And the simple answer is they can't. They're national.

I jednostavan je odgovor da ne mogu; nacionalne su.

Their voters are local.

Njihovi glasači su lokalni.

They have parochial interests.

Imaju uske interese.

They can't subordinate those interests

Ne mogu podrediti te interese

to the greater global public good.

većem globalnom javnom dobru.

So, if we're going to ensure the delivery

Ako želimo osigurati isporuku

of the key public goods

ključnih javnih dobara

at an international level --

na međunarodnoj razini --

in this case, in the global supply chain --

u ovome slučaju, u globalnom lancu ponude --

we have to come up with a different mechanism.

moramo osmisliti drugačiji mehanizam.

We need a different machine.

Trebamo drugačiju mašineriju.

Fortunately, we have some examples.

Na sreću, imamo nekoliko primjera.

In the 1990s,

U 1990-ima,

there were a whole series of scandals

dogodila se serija skandala

concerning the production of brand name goods in the U.S. --

vezanim uz proizvodnju brendiranih dobara u SAD-u --

child labor, forced labor,

rad djece, prisilan rad,

serious health and safety abuses.

ozbiljna zloupotreba zdravlja i sigurnosti --

And eventually President Clinton, in 1996,

i naposljetku je predsjednik Clinton, 1996.,

convened a meeting at the White House,

sazvao sastanak u Bijeloj kući,

invited industry, human rights NGOs,

pozvao industriju, nevladine organizacije zaštite ljudskih prava,

trade unions, the Department of Labor,

sindikate, Odjel rada --

got them all in a room

skupio ih sve u jednoj prostoriji

and said, "Look,

i rekao, "Gledajte,

I don't want globalization to be a race to the bottom.

ne želim da globalizacija bude utrka do dna.

I don't know how to prevent that,

Ne znam kako to spriječiti,

but I'm at least going to use my good offices

ali barem mogu koristiti svoje dobre urede

to get you folks together

da vas ljude skupim zajedno

to come up with a response."

da bismo osmislili odgovor."

So they formed a White House task force,

I tako su oformili operativnu skupinu Bijele kuće,

and they spent about three years arguing

i potrošili oko tri godine raspravljajući

about who takes how much responsibility

o tome tko preuzima koliko odgovornosti

in the global supply chain.

u globalnom lancu ponude.

Companies didn't feel it was their responsibility.

Kompanije nisu osjećale da je odgovornost njihova.

They don't own those facilities.

One ne posjeduju te zgrade.

They don't employ those workers.

One ne upošljavaju te radnike.

They're not legally liable.

One nisu pravno odgovorne.

Everybody else at the table

Svi su ostali za stolom

said, "Folks, that doesn't cut it.

rekli, "Ljudi, time ne rješavate problem,

You have a custodial duty, a duty of care,

imate odgovornost za skrb, obvezu o brizi,

to make sure that that product

u osiguravanju da taj proizvod

gets from wherever to the store

dođe odnekuda do trgovine

in a way that allows us to consume it,

na način koji nam omogućava da ga konzumiramo,

without fear of our safety,

bez straha za svoju sigurnost,

or without having to sacrifice our conscience

ili bez žrtvovanja svoje savjesti

to consume that product."

zbog konzumiranja tog proizvoda."

So they agreed, "Okay, what we'll do

Tako su se složili, "U redu. Ono što ćemo napraviti

is we agree on a common set of standards,

je da ćemo se usuglasiti oko zajedničkog skupa standarda,

code of conduct.

kodeksa ponašanja.

We'll apply that throughout

Primjenjivat ćemo to kroz cijeli

our global supply chain

naš globalni lanac ponude

regardless of ownership or control.

neovisno od vlasništva ili kontrole.

We'll make it part of the contract."

Učinit ćemo to dijelom ugovora."

And that was a stroke of absolute genius,

I to je bio udarac apsolutnih genija,

because what they did

jer ono što su napravili

was they harnessed the power of the contract,

je da su upregnuli snagu ugovora,

private power,

privatnu moć,

to deliver public goods.

da bi izručili javna dobra.

And let's face it,

I priznajmo,

the contract from a major multinational brand

ugovor velikog međunarodnog brenda

to a supplier in India or China

za dobavljača u Indiji ili Kini

has much more persuasive value

ima uvjerljiviju vrijednost

than the local labor law,

nego lokalni zakon o radu,

the local environmental regulations,

lokalna regulativa okoliša,

the local human rights standards.

lokalni standardi o ljudskim pravima.

Those factories will probably never see an inspector.

Te tvornice vjerojatno nikada neće vidjeti inspektora.

If the inspector did come along,

Ako inspektor i dođe,

it would be amazing if they were able

bilo bi zapanjujuće da je u mogućnosti

to resist the bribe.

odoljeti podmićivanju.

Even if they did their jobs,

Čak i da obavi svoj posao,

and they cited those facilities for their violations,

i prozove te tvornice zbog njihovih prekršaja,

the fine would be derisory.

novčana kazna bi bila sramotna.

But you lose that contract

Ali ako izgubiš ugovor

for a major brand name,

s velikim brendom,

that's the difference

to je razlika

between staying in business or going bankrupt.

između održavanja u poslu ili bankrotiranja.

That makes a difference.

To čini razliku.

So what we've been able to do

Ono što smo bili u mogućnosti napraviti,

is we've been able to harness

je da smo bili u mogućnosti upregnuti

the power and the influence

moć i utjecaj

of the only truly transnational institution

jedinih stvarnih međunarodnih institucija

in the global supply chain,

u globalnom lancu ponude,

that of the multinational company,

onih od međunarodnih kompanija,

and get them to do the right thing,

i naveli smo ih da učine pravu stvar,

get them to use that power for good,

naveli smo ih da koriste tu moć za dobro,

to deliver the key public goods.

da izruče temeljna javna dobra.

Now of course, this doesn't come naturally

To naravno ne dolazi prirodno

to multinational companies.

za međunarodne kompanije.

They weren't set up to do this. They're set up to make money.

Nisu stvorene zbog toga; stvorene su da stvaraju novac.

But they are extremely efficient organizations.

Ali to su ekstremno efikasne organizacije.

They have resources,

Imaju resurse,

and if we can add the will, the commitment,

i ako možemo dodati volju, odanost,

they know how to deliver that product.

one znaju kako isporučiti taj proizvod.

Now, getting there is not easy.

Doći do toga nije jednostavno.

Those supply chains I put up on the screen earlier,

Ti lanci ponude koje sam maloprije pokazao na ekranu,

they're not there.

oni nisu tamo.

You need a safe space.

Trebate siguran prostor.

You need a place where people can come together,

trebate mjesto gdje ljudi mogu zajedno doći,

sit down without fear of judgment,

sjesti bez straha od osude,

without recrimination,

bez protuoptužbe,

to actually face the problem,

da se stvarno suoče s problemom,

agree on the problem and come up with solutions.

usuglase oko problema i smisle rješenja.

We can do it. The technical solutions are there.

Mi to možemo; tehnička rješenja su tamo.

The problem is the lack of trust, the lack of confidence,

Problem je u nedostatku povjerenja, nedostatku sigurnosti,

the lack of partnership

nedostatku partnerstva

between NGOs, campaign groups,

između nevladinih organizacija, grupa kampanja,

civil society organizations

organizacija civilnog društva

and multinational companies.

i međunarodnih kompanija.

If we can put those two together in a safe space,

Ako možemo to dvoje zajedno spojiti u sigurnom prostoru,

get them to work together,

navesti ih da rade zajedno,

we can deliver public goods right now,

možemo isporučiti javna dobra trenutno,

or in extremely short supply.

ili u ekstremno kratkoj ponudi.

This is a radical proposition,

To je radikalan prijedlog,

and it's crazy to think

i ludo je pomišljati

that if you're a 15-year-old Bangladeshi girl

da ste 15-ogodišnja djevojčica iz Bangladeša

leaving your rural village

koja napušta svoje ruralno mjesto

to go and work in a factory in Dhaka --

i odlazi raditi u tvornicu u Dhaku --

22, 23, 24 dollars a month --

za 22, 23, 24 dolara mjesečno --

your best chance of enjoying rights at work

tvoja najbolja šansa da ostvariš prava na poslu

is if that factory is producing

je ako tvornica proizvodi

for a brand name company

za kompaniju poznatog brenda

which has got a code of conduct

koja ima kodeks ponašanja

and made that code of conduct part of the contract.

i uvela je taj kodeks kao dio ugovora.

It's crazy.

To je ludo;

Multinationals are protecting human rights.

međunarodne kompanije štite ljudska prava.

I know there's going to be disbelief.

Znam da će postojati nevjerica.

You'll say, "How can we trust them?"

Reći ćete, "Kako im možemo vjerovati?"

Well, we don't.

Pa, ne vjerujemo.

It's the old arms control phrase:

To je stara vojna fraza:

"Trust, but verify."

"Vjeruj, ali provjeri."

So we audit.

I tako mi nadziremo.

We take their supply chain, we take all the factory names,

Uzimamo njihove lance ponude, uzimamo sva imena tvornica,

we do a random sample,

radimo slučajan uzorak,

we send inspectors on an unannounced basis

šaljemo inspektore nenajavljeno

to inspect those facilities,

da pregledaju te tvornice,

and then we publish the results.

i onda objavljujemo rezultate.

Transparency is absolutely critical to this.

Transparentnost je apsolutno kritična za ovo.

You can call yourself responsible,

Možete se nazivati nadležnima,

but responsibility without accountability

ali nadležnost bez odgovornosti

often doesn't work.

često ne funkcionira.

So what we're doing is, we're not only enlisting the multinationals,

Dakle ono što mi radimo je ne samo da popisujemo međunarodne kompanije,

we're giving them the tools to deliver this public good --

mi im dajemo alat da isporuče javno dobro --

respect for human rights --

poštuju ljudska prava --

and we're checking.

i mi provjeravamo.

You don't need to believe me. You shouldn't believe me.

Ne trebate mi vjerovati. Ne smijete mi vjerovati.

Go to the website. Look at the audit results.

Idite na web stranicu. Pogledajte rezultate nadzora.

Ask yourself, is this company behaving

Zapitajte se, ponaša li se ova kompanija

in a socially responsible way?

na društveno odgovoran način?

Can I buy that product

Mogu li kupiti taj proizvod

without compromising my ethics?

bez da kompromitiram moju etiku?

That's the way the system works.

To je način na koji sustav radi.

I hate the idea

Mrzim ideju

that governments are not protecting human rights around the world.

da vlade ne poštuju ljudska prava u svijetu.

I hate the idea

Mrzim ideju

that governments have dropped this ball

da vlade u tome ne uspijevaju.

and I can't get used to the idea

I ne mogu se naviknuti na ideju

that somehow we can't get them to do their jobs.

da ih nikako ne možemo navesti da rade svoj posao.

I've been at this for 30 years,

Ja sam u ovome već 30 godina,

and in that time I've seen

i za to vrijeme vidio sam

the ability, the commitment, the will of government

sposobnost, odanost, volju vlada

to do this decline,

da rade taj nazadak

and I don't see them making a comeback right now.

I ne vidim da se vraćaju odmah na staro.

So we started out thinking

Tako smo počeli razmišljati

this was a stopgap measure.

da je ovo privremena mjera.

We're now thinking that, in fact,

Sada razmišljamo, zapravo, da

this is probably the start

je ovo vjerojatno početak

of a new way of regulating and addressing

novog načina reguliranja i adresiranja

international challenges.

međunarodnih izazova.

Call it network governance. Call it what you will.

Nazovite to mrežnim upravljanjem, zovite kako god želite,

The private actors,

privatni suučesnici,

companies and NGOs,

kompanije i nevladine organizacije,

are going to have to get together

će raditi zajedno

to face the major challenges we are going to face.

da se bore s glavnim izazovima s kojima se suočavamo.

Just look at pandemics --

Samo pogledajte pandemiju --

swine flu, bird flu, H1N1.

svinjska gripa, ptičja gripa, H1N1.

Look at the health systems in so many countries.

Pogledajte zdravstvene sustave u većini zemalja.

Do they have the resources

Imaju li resurse

to face up to a serious pandemic?

da se suoče s ozbiljnom pandemijom?

No.

Ne.

Could the private sector and NGOs

Mogu li se privatni sektor i nevladine organizacije

get together and marshal a response?

ujediniti i organizirati odgovor?

Absolutely.

Svakako.

What they lack is that safe space

Ono što im nedostaje je siguran prostor

to come together, agree

da se skupe, usuglase

and move to action.

i krenu u akciju.

That's what we're trying to provide.

To im pokušavamo omogućiti.

I know as well

Također znam

that this often seems

da to često izgleda

like an overwhelming level of responsibility

kao nevjerojatan stupanj odgovornosti

for people to assume.

što ljudi i pretpostavljaju.

"You want me to deliver human rights

"Želiš da osiguram ljudska prava

throughout my global supply chain.

kroz cijeli globalni sustav ponude.

There are thousands of suppliers in there."

Postoje tisuće dobavljača.

It seems too daunting, too dangerous,

Čini se obeshrabrujuće, preopasno,

for any company to take on.

za bilo koju kompaniju da pokuša.

But there are companies.

Ali postoje kompanije.

We have 4,000 companies who are members.

Imamo 4000 kompanija koje su članice.

Some of them are very, very large companies.

Neke od njih su jako, jako velike kompanije.

The sporting goods industry, in particular,

Industrija sportskih proizvoda se posebice

stepped up to the plate and have done it.

iskazala i to učinila.

The example, the role model, is there.

Primjer, uzor, je tamo.

And whenever we discuss

I kada god raspravljamo o

one of these problems that we have to address --

jednom od problema koje trebamo istaknuti --

child labor in cottonseed farms in India --

rad djece na farmama pamuka u Indiji --

this year we will monitor 50,000 cottonseed farms in India.

ove ćemo godine nadzirati 50 000 farmi pamuka u Indiji.

It seems overwhelming.

Čini se obeshrabrujuće.

The numbers just make you want to zone out.

Brojevi vas tjeraju da se povučete.

But we break it down to some basic realities.

Ali mi ih stavljamo u realne okvire.

And human rights

I ljudska prava

comes down to a very simple proposition:

se pretvaraju u vrlo jednostavan prijedlog:

can I give this person their dignity back?

mogu li ovoj osobi vratiti njezino dostojanstvo?

Poor people,

Siromašni ljudi,

people whose human rights have been violated --

ljudi kojima su ljudska prava narušena --

the crux of that

srž toga

is the loss of dignity,

je gubitak dostojanstva,

the lack of dignity.

nedostatak dostojanstva.

It starts with just giving people back their dignity.

Počinje se s vraćanjem dostojanstva nekolicini ljudi.

I was sitting in a slum outside Gurgaon

Sjedio sam u sirotinjskoj četvrti u Gurgaonu,

just next to Delhi,

kraj Delhija,

one of the flashiest, brightest new cities

jedan od blještavijih, sjajnijih novih gradova

popping up in India right now,

koji se stvaraju u Indiji upravo sada,

and I was talking to workers

I razgovarao sam s radnicima

who worked in garment sweatshops down the road,

koji su radili u odjevnoj tvornici koja ih eksploatira.

and I asked them what message they would like me to take to the brands.

I pitao sam ih koju poruku žele da prenesem brendovima.

They didn't say money.

Nisu rekli novac;

They said, "The people who employ us

rekli su, "Ljudi koji nas zapošljavaju

treat us like we are less than human,

tretiraju nas kao da smo manje vrijedni od čovjeka,

like we don't exist.

kao da ne postojimo.

Please ask them to treat us like human beings."

Molimo vas recite im da nas tretiraju kao da smo ljudska bića

That's my simple understanding of human rights.

To je moje jednostavno razumijevanje ljudskih prava.

That's my simple proposition to you,

To je moj jednostavan prijedlog vama,

my simple plea to every decision-maker

moja jednostavna molba svakom donosiocu odluka

in this room, everybody out there.

u ovoj prostoriji, svima tamo vani.

We can all make a decision

Svi mi možemo donositi odluke

to come together

da se okupimo

and pick up the balls and run with the balls

i uzmemo lopte i trčimo s loptama

that governments have dropped.

koje su vlade ispustile.

If we don't do it,

Ako to ne napravimo,

we're abandoning hope,

napuštamo nadu,

we're abandoning our essential humanity,

napuštamo našu iskonsku ljudskost,

and I know that's not a place we want to be,

i znam da to nije mjesto u kojemu želimo biti,

and we don't have to be there.

i ne želimo biti u njemu.

So I appeal to you.

Apeliram na vas,

Join us, come into that safe space,

pridružite nam se, dođite u taj siguran prostor,

and let's start to make this happen.

i počnimo to ostvarivati.

Thank you very much.

Hvala vam puno.

(Applause)

(Pljesak)