3 kinds of bias that shape your worldview | J. Marshall Shepherd

309,332 views ・ 2019-01-02

TED


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Prevoditelj: Viktorija Đuđik Recezent: Sanda L
00:12
I'm a meteorologist by degree,
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Ja sam meteorolog po struci,
00:14
I have a bachelor's, master's and PhD in physical meteorology,
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završio sam prvostupnički, diplomski i doktorski iz meteorologije,
00:17
so I'm a meteorologist, card carrying.
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dakle, ja sam meteorolog, od glave do pete.
00:20
And so with that comes four questions, always.
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I s tim dolaze četiri pitanja, uvijek.
00:25
This is one prediction I will always get right.
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To je jedno predviđanje koje uvijek pogodim.
00:27
(Laughter)
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(Smijeh)
00:29
And those questions are,
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A ta pitanja su:
00:31
"Marshall, what channel are you on?"
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"Marshall, na kojem si programu?"
00:34
(Laughter)
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(Smijeh)
00:36
"Dr. Shepherd, what's the weather going to be tomorrow?"
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"Dr. Shepherd, kakvo će vrijeme biti sutra?"
00:38
(Laughter)
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(Smijeh)
00:39
And oh, I love this one:
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I, volim ovo:
00:41
"My daughter is getting married next September, it's an outdoor wedding.
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"Moja kći se udaje sljedećeg rujna, svadba će biti na otvorenom.
00:45
Is it going to rain?"
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Hoće li padati kiša?"
00:46
(Laughter)
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(Smijeh)
00:47
Not kidding, I get those, and I don't know the answer to that,
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Ne šalim se, pitaju me to, i ne znam odgovor,
00:50
the science isn't there.
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znanost to još ne zna.
00:53
But the one I get a lot these days is,
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No, u zadnje vrijeme me često pitaju:
00:56
"Dr. Shepherd, do you believe in climate change?"
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"Dr. Shepherd, vjerujete li u klimatske promjene?"
01:01
"Do you believe in global warming?"
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"Vjerujete li u globalno zatopljenje?"
01:04
Now, I have to gather myself every time I get that question.
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Moram se sabrati svaki put kad me to pitaju.
01:08
Because it's an ill-posed question --
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Jer je pitanje loše postavljeno,
01:10
science isn't a belief system.
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znanost nije sustav vjerovanja.
01:12
My son, he's 10 -- he believes in the tooth fairy.
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Moj sin, ima 10 godina, vjeruje u Zubić vilu.
01:16
And he needs to get over that, because I'm losing dollars, fast.
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I to treba proći jer gubim novac, brzo.
01:20
(Laughter)
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(Smijeh)
01:22
But he believes in the tooth fairy.
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Ali on vjeruje u Zubić vilu.
01:24
But consider this.
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Razmislite o ovome.
01:27
Bank of America building, there, in Atlanta.
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Zgrada Bank of America u Atlanti.
01:29
You never hear anyone say,
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Nikada nećete čuti da netko kaže:
01:32
"Do you believe, if you go to the top of that building
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"Vjeruješ li, ako odeš na vrh zgrade
01:35
and throw a ball off, it's going to fall?"
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i s nje baciš loptu, da će ona pasti?"
01:37
You never hear that, because gravity is a thing.
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To nećete čuti jer je gravitacija prihvaćena.
01:42
So why don't we hear the question,
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Zašto ne čujemo pitanje:
01:44
"Do you believe in gravity?"
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"Vjeruješ li u gravitaciju?"
01:46
But of course, we hear the question,
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Ali naravno, čujemo pitanje,
01:48
"Do you believe in global warming?"
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"Vjeruješ li u globalno zatopljenje?"
01:52
Well, consider these facts.
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Pa, razmislite o ovim činjenicama.
01:55
The American Association for the Advancement of Science, AAAS,
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Američko društvo za unapređenje znanosti, AAAS,
01:58
one of the leading organizations in science,
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jedna od vodećih organizacija u znanosti,
02:01
queried scientists and the public on different science topics.
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ispitala je znanstvenike i javnost o različitim znanstvenim temama.
02:05
Here are some of them:
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Ovo su neke od njih:
02:06
genetically modified food, animal research, human evolution.
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GMO, istraživanja na životinjama, ljudska evolucija.
02:11
And look at what the scientists say about those,
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Pogledajte što znanstvenici kažu o tome,
02:14
the people that actually study those topics, in red,
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ljudi koji proučavaju te teme, crveno,
02:16
versus the gray, what the public thinks.
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u odnosu na sivo, što javnost misli.
02:19
How did we get there?
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Kako smo došli do toga?
02:21
How did we get there?
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Kako smo došli do toga,
02:24
That scientists and the public are so far apart on these science issues.
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da su znanstvenici i javnost tako podijeljeni u znanstvenim pitanjima?
02:29
Well, I'll come a little bit closer to home for me,
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Objasnit ću na nečemu što mi je blisko,
02:31
climate change.
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klimatskim promjenama.
02:33
Eighty-seven percent of scientists
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87 % znanstvenika
02:36
believe that humans are contributing to climate change.
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vjeruje da ljudi doprinose klimatskim promjenama.
02:41
But only 50 percent of the public?
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Ali samo 50 % javnosti?
02:45
How did we get there?
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Kako smo došli do toga?
02:46
So it begs the question,
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Tako dolazimo do pitanja,
02:48
what shapes perceptions about science?
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što oblikuje mišljenje o znanosti?
02:54
It's an interesting question
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To je zanimljivo pitanje
02:56
and one that I've been thinking about quite a bit.
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o kojem sam dosta razmišljao.
03:00
I think that one thing that shapes perceptions in the public, about science,
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Mislim da pogled na znanost u javnosti oblikuju
03:05
is belief systems and biases.
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sustavi vjerovanja i predrasude.
03:08
Belief systems and biases.
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Sustavi vjerovanja i predrasude.
03:09
Go with me for a moment.
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Pratite me na trenutak.
03:12
Because I want to talk about three elements of that:
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Jer želim govoriti o tri elementa toga:
03:14
confirmation bias, Dunning-Kruger effect
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sklonosti potvrdi, Dunning-Krugerovom efektu
03:18
and cognitive dissonance.
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i kognitivnoj disonanci.
03:20
Now, these sound like big, fancy, academic terms, and they are.
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Zvuče kao veliki, otmjeni, akademski pojmovi, i jesu.
03:24
But when I describe them, you're going to be like, "Oh!
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Ali kad ih opišem, reći ćete: "O!
03:28
I recognize that; I even know somebody that does that."
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Prepoznajem to, čak znam nekoga tko to radi."
03:33
Confirmation bias.
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Sklonost potvrdi.
03:36
Finding evidence that supports what we already believe.
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Pronalaženje dokaza koji potvrđuju ono što već vjerujemo.
03:40
Now, we're probably all a little bit guilty of that at times.
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Vjerojatno to svi ponekad radimo.
03:45
Take a look at this.
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Pogledajte ovo.
03:46
I'm on Twitter.
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Na Twitteru sam.
03:48
And often, when it snows,
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I često, kad pada snijeg,
03:50
I'll get this tweet back to me.
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pošalju mi ovo.
03:52
(Laughter)
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(Smijeh)
03:55
"Hey, Dr. Shepherd, I have 20 inches of global warming in my yard,
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"Hey, dr. Shepherd, imam 50 cm globalnog zatopljenja u dvorištu,
03:58
what are you guys talking about, climate change?"
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o kakvim klimatskim promjenama vi pričate?"
04:01
I get that tweet a lot, actually.
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Često mi to, zapravo, pošalju.
04:04
It's a cute tweet, it makes me chuckle as well.
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Slatka objava, nasmijem se na to.
04:07
But it's oh, so fundamentally scientifically flawed.
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Ali je u temelju znanstveno pogrešna.
04:12
Because it illustrates
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Jer pokazuje
04:13
that the person tweeting doesn't understand
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da osoba koja to objavi ne razumije
04:15
the difference between weather and climate.
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razliku između vremena i klime.
04:19
I often say, weather is your mood
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Često kažem, vrijeme je vaše raspoloženje
04:23
and climate is your personality.
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a klima je osobnost.
04:26
Think about that.
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Razmislite o tome.
Vrijeme je raspoloženje, klima je osobnost.
04:28
Weather is your mood, climate is your personality.
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04:30
Your mood today doesn't necessarily tell me anything about your personality,
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Vaše raspoloženje danas ne govori nužno išta o vašoj osobnosti,
04:34
nor does a cold day tell me anything about climate change,
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niti mi hladan dan govori išta o klimatskim promjenama,
04:37
or a hot day, for that matter.
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ili topao dan isto tako.
04:41
Dunning-Kruger.
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Dunning-Kruger.
04:43
Two scholars from Cornell came up with the Dunning-Kruger effect.
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Dva znanstvenika s Cornella su izmislila Dunning-Krugerov efekt.
04:46
If you go look up the peer-reviewed paper for this,
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Ako pogledate recenziran rad o ovome,
vidjet ćete svakakvu otmjenu terminologiju:
04:49
you will see all kinds of fancy terminology:
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04:51
it's an illusory superiority complex, thinking we know things.
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To je iluzorni kompleks superiornosti, misliti da znamo stvari.
04:55
In other words, people think they know more than they do.
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Drugim riječima, ljudi misle da znaju više nego što znaju.
04:59
Or they underestimate what they don't know.
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Ili podcjenjuju ono što ne znaju.
05:02
And then, there's cognitive dissonance.
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Zatim imamo kognitivnu disonancu.
05:06
Cognitive dissonance is interesting.
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Kognitivna disonanca je zanimljiva.
05:09
We just recently had Groundhog Day, right?
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Upravo smo imali Sviščev dan, zar ne?
05:13
Now, there's no better definition of cognitive dissonance
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Nema bolje definicije kognitivne disonance
05:15
than intelligent people asking me if a rodent's forecast is accurate.
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nego kad me inteligentni ljudi pitaju je li prognoza glodavca točna.
05:19
(Laughter)
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(Smijeh)
05:22
But I get that, all of the time.
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Ali me to stalno pitaju.
05:24
(Laughter)
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(Smijeh)
05:26
But I also hear about the Farmer's Almanac.
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Također čujem za Farmerski almanah.
05:29
We grew up on the Farmer's Almanac, people are familiar with it.
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Odrasli smo s Farmerskim almanahom, ljudima je poznat.
05:34
The problem is, it's only about 37 percent accurate,
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Problem je što je samo oko 37 % točan,
05:37
according to studies at Penn State University.
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prema studijama Sveučilišta Penn State.
05:43
But we're in an era of science
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Ali mi smo u eri znanosti
05:47
where we actually can forecast the weather.
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i zaista možemo predvidjeti vrijeme.
Vjerovali ili ne, i znam da neki od vas misle: "Da, stvarno",
05:49
And believe it or not, and I know some of you are like, "Yeah, right,"
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u oko 90 % slučajeva ili više, točni smo s vremenskom prognozom.
05:52
we're about 90 percent accurate, or more, with weather forecast.
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Vi obično zapamtite povremene propuste.
05:55
You just tend to remember the occasional miss, you do.
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05:58
(Laughter)
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(Smijeh)
06:02
So confirmation bias, Dunning-Kruger and cognitive dissonance.
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Sklonost potvrdi, Dunning-Kruger i kognitivna disonanca.
06:05
I think those shape biases and perceptions that people have about science.
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Mislim da oni oblikuju predrasude i percepcije ljudi o znanosti.
06:11
But then, there's literacy and misinformation
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S druge strane, pismenost i dezinformacije
06:13
that keep us boxed in, as well.
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nam također zatvaraju vidike.
06:17
During the hurricane season of 2017,
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Tijekom sezone uragana 2017. godine,
06:20
media outlets had to actually assign reporters
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mediji su zaista morali zadati novinarima
06:24
to dismiss fake information about the weather forecast.
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da zanemare lažne informacije o vremenskoj prognozi.
06:30
That's the era that we're in.
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U takvom razdoblju živimo.
06:32
I deal with this all the time in social media.
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S time se moram stalno boriti u društvenim medijima.
06:35
Someone will tweet a forecast --
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Netko objavi prognozu -
06:36
that's a forecast for Hurricane Irma, but here's the problem:
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ovo je prognoza za uragan Irmu, ali tu je problem:
06:39
it didn't come from the Hurricane Center.
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nije ju izdao Centar za uragane.
06:42
But people were tweeting and sharing this; it went viral.
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Ali ljudi su je objavljivali i dijelili, brzo se širilo.
06:45
It didn't come from the National Hurricane Center at all.
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Nije ju uopće objavio Nacionalni centar za uragane.
06:50
So I spent 12 years of my career at NASA
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Proveo sam 12 godina karijere u NASA-i
06:52
before coming to the University of Georgia,
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prije dolaska na Sveučilište Georgia
06:54
and I chair their Earth Science Advisory Committee,
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i vodio sam Savjetodavni odbor za znanost o Zemlji,
06:57
I was just up there last week in DC.
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prošli tjedan sam bio tamo u Washingtonu.
06:59
And I saw some really interesting things.
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I vidio sam nešto vrlo zanimljivo.
07:01
Here's a NASA model and science data from satellite
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Ovo je NASA-in model i znanstveni podaci sa satelita
07:04
showing the 2017 hurricane season.
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koji pokazuju sezonu uragana 2017.
07:06
You see Hurricane Harvey there?
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Vidite li tamo uragan Harvey?
07:09
Look at all the dust coming off of Africa.
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Pogledajte svu prašinu koja dolazi iz Afrike.
07:12
Look at the wildfires up in northwest US and in western Canada.
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Pogledajte sve požare na sjeverozapadu SAD-a i na zapadu Kanade.
07:17
There comes Hurricane Irma.
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Evo uragana Irme.
07:20
This is fascinating to me.
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Ovo mi je nevjerojatno.
07:23
But admittedly, I'm a weather geek.
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Doduše, ja sam zaljubljenik u vrijeme.
07:26
But more importantly, it illustrates that we have the technology
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Još važnije, ovo pokazuje da imamo tehnologiju,
07:30
to not only observe the weather and climate system,
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ne samo da promatramo vrijeme i klimatski sustav,
07:33
but predict it.
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nego da ga i predviđamo.
07:34
There's scientific understanding,
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Postoji znanstveno shvaćanje,
07:36
so there's no need for some of those perceptions and biases
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stoga nema potrebe za nekim od onih percepcija i predrasuda
07:39
that we've been talking about.
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o kojima smo razgovarali.
07:41
We have knowledge.
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Imamo znanje.
07:42
But think about this ...
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Ali razmislite o ovome...
07:43
This is Houston, Texas, after Hurricane Harvey.
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Ovo je Houston, u Teksasu, nakon uragana Harvey.
07:47
Now, I write a contribution for "Forbes" magazine periodically,
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Naime, povremeno pišem za časopis Forbes
07:50
and I wrote an article a week before Hurricane Harvey made landfall, saying,
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i napisao sam članak tjedan prije udara uragana Harvey te naveo,
07:55
"There's probably going to be 40 to 50 inches of rainfall."
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"Vjerojatno će biti 101 do 127 centimetara oborina."
07:58
I wrote that a week before it happened.
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Napisao sam to tjedan prije nego što se dogodilo.
08:01
But yet, when you talk to people in Houston,
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Međutim, kad pričate s ljudima u Houstonu,
08:03
people are saying, "We had no idea it was going to be this bad."
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oni govore: "Nismo imali pojma da će biti ovako loše."
08:07
I'm just...
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Samo...
08:08
(Sigh)
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(Uzdah)
08:09
(Laughter)
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(Smijeh)
08:10
A week before.
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Tjedan dana prije.
08:11
But --
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Ali...
08:13
I know, it's amusing, but the reality is,
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Znam, smiješno je, ali zapravo,
08:15
we all struggle with perceiving something outside of our experience level.
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svi se borimo da shvatimo nešto iznad naše razine iskustva.
08:21
People in Houston get rain all of the time,
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Ljudi u Houstonu stalno imaju kišu
08:24
they flood all of the time.
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i stalno imaju poplave.
08:26
But they've never experienced that.
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Ali nikad nisu ovo iskusili.
08:29
Houston gets about 34 inches of rainfall for the entire year.
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Houston dobije oko 86 cm oborina za cijelu godinu.
08:33
They got 50 inches in three days.
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Sad su dobili 127 cm u 3 dana.
08:37
That's an anomaly event, that's outside of the normal.
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Taj događaj je nepravilnost, izvan uobičajenog.
08:42
So belief systems and biases, literacy and misinformation.
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Sustav vjerovanja i predrasude, pismenost i dezinformacije.
08:45
How do we step out of the boxes that are cornering our perceptions?
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Kako da izađemo iz okvira koji određuju naše percepcije?
08:50
Well we don't even have to go to Houston, we can come very close to home.
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Ne moramo ni ići u Houston, možemo biti i blizu doma.
08:54
(Laughter)
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(Smijeh)
08:55
Remember "Snowpocalypse?"
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Sjećate li se "Snijegokalipse?"
08:57
(Laughter)
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(Smijeh)
08:59
Snowmageddon?
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Snijegmagedona?
09:00
Snowzilla?
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Snijegzille?
09:02
Whatever you want to call it.
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Kako god to želite zvati.
09:04
All two inches of it.
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Svih pet centimetara toga.
09:06
(Laughter)
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(Smijeh)
09:09
Two inches of snow shut the city of Atlanta down.
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Pet centimetara snijega je zatvorilo cijeli grad Atlantu.
09:11
(Laughter)
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(Smijeh)
09:14
But the reality is, we were in a winter storm watch,
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U stvarnosti, bili smo u pripremi za snijeg,
09:19
we went to a winter weather advisory,
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bili smo kod savjetnika za zimsko vrijeme
09:21
and a lot of people perceived that as being a downgrade,
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i puno ljudi je to shvatilo kao ne toliko važno,
09:24
"Oh, it's not going to be as bad."
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"O, neće biti tako strašno."
Zapravo, percepcija je bila da neće biti tako strašno,
09:26
When in fact, the perception was that it was not going to be as bad,
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09:29
but it was actually an upgrade.
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ali je to zapravo bilo pogoršanje.
Situacija se pogoršavala kako su modeli dolazili.
09:31
Things were getting worse as the models were coming in.
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09:33
So that's an example of how we get boxed in by our perceptions.
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I to je primjer kako smo pod utjecajem naših percepcija.
09:38
So, the question becomes,
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Tako nastaje pitanje,
09:40
how do we expand our radius?
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kako da proširimo naš radijus?
09:45
The area of a circle is "pi r squared".
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Površina kruga je "π x r na kvadrat".
09:47
We increase the radius, we increase the area.
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Ako povećamo radijus, povećat ćemo površinu.
09:50
How do we expand our radius of understanding about science?
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Kako da povećamo naš radijus razumijevanja znanosti?
09:54
Here are my thoughts.
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Ja mislim ovako.
09:56
You take inventory of your own biases.
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Napravite popis svojih predrasuda.
09:59
And I'm challenging you all to do that.
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I sve vas izazivam da to napravite.
10:01
Take an inventory of your own biases.
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Napravite popis svojih predrasuda.
10:04
Where do they come from?
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Odakle dolaze?
10:06
Your upbringing, your political perspective, your faith --
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Iz vašeg odrastanja, političke perspektive, vjere...
10:09
what shapes your own biases?
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Što oblikuje vaše predrasude?
10:13
Then, evaluate your sources --
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Zatim, ocijenite izvore...
10:15
where do you get your information on science?
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odakle dobivate informacije o znanosti?
10:18
What do you read, what do you listen to,
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Što čitate, što slušate
10:20
to consume your information on science?
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da dobijete informacije o znanosti?
10:23
And then, it's important to speak out.
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A onda, važno je da progovorite.
10:25
Talk about how you evaluated your biases and evaluated your sources.
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Razgovarajte kako ste ocijenili svoje predrasude i izvore.
10:29
I want you to listen to this little 40-second clip
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Želim da poslušate kratki isječak od 40 sekundi
10:32
from one of the top TV meteorologists in the US, Greg Fishel,
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jednog od najboljih TV meteorologa u SAD-u, Grega Fishela,
10:37
in the Raleigh, Durham area.
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u Raleighu, iz područja Durhama.
10:39
He's revered in that region.
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Cijenjen je u tom području.
10:40
But he was a climate skeptic.
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Ali je bio skeptik oko klime.
10:42
But listen to what he says about speaking out.
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No, poslušajte što kaže o progovaranju.
10:44
Greg Fishel: The mistake I was making
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Greg Fishel: Pogreška koju sam činio,
10:46
and didn't realize until very recently,
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a tek sam je nedavno primijetio,
10:48
was that I was only looking for information
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bila je što sam tražio samo one informacije
10:50
to support what I already thought,
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koje bi potvrdile ono što sam već mislio
10:53
and was not interested in listening to anything contrary.
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i nije me zanimalo što kažu oni suprotnog mišljenja.
10:58
And so I woke up one morning,
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I tako sam se probudio jednog jutra
11:00
and there was this question in my mind,
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s jednim pitanjem u glavi,
11:04
"Greg, are you engaging in confirmation bias?
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"Greg, upuštaš li se ti u sklonost potvrdi?
11:07
Are you only looking for information to support what you already think?"
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Tražiš li samo informacije koje potvrđuju ono što već misliš?"
11:12
And if I was honest with myself, and I tried to be,
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I da budem iskren sa sobom, a trudio sam se biti,
11:14
I admitted that was going on.
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priznao sam da se to događa.
11:17
And so the more I talked to scientists
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I što sam više razgovarao sa znanstvenicima
11:19
and read peer-reviewed literature
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i čitao recenziranu literaturu
11:21
and tried to conduct myself the way I'd been taught to conduct myself
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te se pokušavao ponašati onako kako sam naučen ponašati se
11:26
at Penn State when I was a student,
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na Penn Stateu gdje sam studirao,
11:29
it became very difficult for me to make the argument
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postalo mi je jako teško braniti argument
11:32
that we weren't at least having some effect.
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da nismo imali barem nekakvog učinka.
11:34
Maybe there was still a doubt as to how much,
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Možda je još bilo sumnje koliko točno,
11:36
but to say "nothing" was not a responsible thing for me to do
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ali reći "ništa" nije bilo odgovorno od mene
11:41
as a scientist or a person.
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kao znanstvenika ili osobe.
11:45
JMS: Greg Fishel just talked about expanding his radius
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JMS: Greg Fishel je govorio o proširivanju radijusa
11:49
of understanding of science.
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razumijevanja znanosti.
11:50
And when we expand our radius,
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A kad širimo radijus,
11:52
it's not about making a better future,
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ne radi se samo o poboljšanju budućnosti,
11:56
but it's about preserving life as we know it.
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nego o očuvanju života kakvog poznajemo.
12:00
So as we think about expanding our own radius in understanding science,
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I dok razmišljamo o proširivanju našeg radijusa razumijevanja znanosti,
12:06
it's critical for Athens, Georgia, for Atlanta, Georgia,
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ključno je za Atenu u Georgiji, Atlantu u Georgiji,
12:09
for the state of Georgia, and for the world.
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za državu Georgiju i cijeli svijet.
12:12
So expand your radius.
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Stoga proširite svoj radijus.
12:14
Thank you.
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Hvala.
12:16
(Applause)
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(Pljesak)
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