Chris Anderson (TED): A vision for TED

Prevoditelj: Mislav Ante Omazić - EFZG Recezent: Predrag Pale

This is your conference,

Ovo je vaša konferencija,

and I think you have a right to know a little bit right now, in this transition period,

i mislim kako u ovom tranzicijskom trenutku imate pravo znati o nekim stvarima,

about this guy who's going to be looking after it for you for a bit.

o tom momku koji će se nakratko brinuti o tome za vas.

So, I'm just going to grab a chair here.

Dakle, uzet ću samo stolicu.

Two years ago at TED, I think --

Prije dvije godine na TED-u, mislim --

I've come to this conclusion --

došao sam do zaključka --

I think I may have been suffering from a strange delusion.

kako možda patim od čudne zablude.

I think that I may have believed unconsciously,

Mislim kako sam tada nesvjesno vjerovao

then, that I was kind of a business hero.

da sam neka vrsta poslovnog heroja.

I had this company that I'd spent 15 years building. It's called Future;

Imao sam poduzeće na čiju sam gradnju potrošio 15 godina. Zvalo se Future.

it was a magazine publishing company.

Bila je to kompanija koja se bavila izdavaštvom.

It had recently gone public

Nedavno je izašla na burzu,

and the market said that it was apparently worth two billion dollars,

i tržište je odlučilo kako se čini da vrijedi dvije milijarde US$,

a number I didn't really understand.

brojka koju stvarno nisam razumio.

A magazine I'd recently launched called Business 2.0

Časopis kojeg sam nedavno pokrenuo, zvao se Business 2.0,

was fatter than a telephone directory,

bio je deblji od telefonskog imenika,

busy pumping hot air into the bubble.

zauzet pumpanjem vrućeg zraka u mjehur --

(Laughter)

(Smijeh)

And I was the 40 percent owner of a dotcom

-- i ja sam bio vlasnik 40% tog dot com poduzeća

that was about to go public and no doubt be worth billions more.

koje je trebalo izaći na burzu i bez sumnje biti vrijedno milijarde više.

And all this had come from nothing.

I sve je to došlo ni iz čega.

Fifteen years earlier, I was a science journalist who people just laughed at

15 godina ranije, bio sam novinar koji je pratio znanost kojem su se ljudi smijali

when I said, "I really would like to start my own computer magazine."

kada sam izjavio, "Stvarno bih želio započeti svoj časopis o računalima."

And 15 years later, there are 100 of them

I 15 godina poslije -- bilo ih je stotine.

and 2,000 people on staff and it was just such heady times.

I 2,000 zaposlenika i -- to su bila jednostavno tako nagla vremena.

The date was February 2000.

Datum je bio veljača 2000.

I thought the little graph of my business life

Mislio sam da će grafikon mog poslovnog života

that kind of looked a bit like Moore's Law --

koji je pomalo ličio na Moorov zakona

ever upward and to the right -- it was going to go on forever.

stalno se penje udesno -- da će tako ići vječno.

I mean, it had to. Right? I was in for quite a surprise.

Mislim, trebao je. Zar ne? Čekalo me poprilično iznenađenje.

The dotcom, ironically called Snowball,

Dot com, koji se ironično zvao Gruda snijega,

was the very last consumer web company to go public

je bila stvarno zadnja web kompanija orjentirana kupcima koja je izašla na tržište vrijednosnica

the next month before NASDAQ exploded, and I entered 18 months of business hell.

mjesec dana prije nego što je NASDAQ eksplodirao, a ja ušao u 18-mjesečni poslovni pakao.

I watched everything that I'd built crumbling,

Vidio sam -- gledao sam kako se raspada sve ono što sam izgradio.

and it looked like all this stuff was going to die

I izgledalo je kao da će sve umrijeti

and 15 years work would have come for nothing.

a 15 godina rada kao da će se pretvoriti u ništa.

And it was gut wrenching.

I bilo je bolno.

It took eight years of blood, sweat and tears to reach 350 employees,

Trebalo nam je 8 godina krvi, znoja i suza kako bismo došli do 350 zaposlenika --

something which I was very proud of in the business.

nečega na što sam bio jako ponosan.

February 2001 -- in one day we laid off 350 people,

U veljači 2001. u jednom danu smo morali otpustiti 350 ljudi,

and before the bloodshed was finished, 1,000 people had lost their jobs

i prije nego što je krvoproliće završeno 1,000 ljudi je ostalo bez posla --

from my companies. I felt sick.

u mojim kompanijama. Osjećao sam se bolesno.

I watched my own net worth falling

Gledao sam kako mi propada neto vrijednost

by about a million dollars a day, every day, for 18 months.

od oko milijuna US$ dnevno, svaki dan, kroz 18 mjeseci.

And worse than that, far worse than that,

I gore do toga, mogo gore od toga,

my sense of self-worth was kind of evaporating.

moj osjećaj samo-vrijednosti je nekako isparavao.

I was going around with this big sign on my forehead: "LOSER."

Hodao sam okolo s tim velikim znakom na čelu: "GUBITNIK."

(Laughter)

(Smijeh)

And I think what disgusts me more than anything, looking back,

I ono što mi se gadi više od ičega, gledajući unazad,

is how the hell did I let my personal happiness

jest kako sam, do vraga, dopustio da moja osobna sreća

get so tied up with this business thing?

postane toliko povezana s poslom kojim se bavim?

Well, in the end, we were able to save Future and Snowball,

Dobro, na kraju, uspjeli smo sačuvati Future i Snowball

but I was, at that point, ready to move on.

ali, u tom trenutku, bio sam spreman ići dalje,

And to cut a long story short, here's where I came to.

i da skratim priču, do ovdje sam došao.

And the reason I'm telling this story is that I believe, from many conversations,

A razlog zašto pričam ovu priču jest što vjerujem, iz puno razgovora,

that a lot of people in this room have been through a similar kind of rollercoaster --

kako je jako puno ljudi iz ove sobe bilo na sličnoj vrsti tobogana --

emotional rollercoaster -- in the last couple years.

emocionalnog tobogna -- u posljednjih nekoliko godina.

This has been a big, big transition time,

To je bilo veliko, veliko tranzicijsko vrijeme,

and I believe that this conference can play a big part for all of us

i ja vjerujem kako ova konferencija može imati veliku ulogu za sve nas

in taking us forward to the next stage to whatever's next.

tako što će nas odvesti na višu razinu, koja god ona bila.

The theme next year is re-birth.

Tema slijedeće godine je ponovno rođenje.

It was at the same TED two years ago

Bio je to na onom TEDo prije dvije godine

when Richard and I reached an agreement on the future of TED.

kada smo Richard i ja postigli sporazum oko budućnosti TED-a.

And at about the same time, and I think partly because of that,

I gotovo u isto vrijeme, mislim djelomično upravo zbog toga,

I started doing something that I'd forgotten about in my business focus:

započeo sam raditi nešto što sam zabravio baveći se poslom.

I started to read again.

Počeo sam ponovno čitati.

And I discovered that while I'd been busy playing business games,

I otkrio sam kako je, dok sam ja bio zauzet igrajuči poslovne igre,

there'd been this incredible revolution in so many areas of interest:

došlo do nevjerojatne revolucije u jako puno područja --

cosmology to psychology to evolutionary psychology to anthropology

od kozmologije, do psihologije, do evolucijske psihologije, do antropologije,

to ... all this stuff had changed.

do -- znate, sve su se te stvari promijenile.

And the way in which you could think about us as a species

I način na koji razmišljamo o nama kao vrsti,

and us as a planet had just changed so much, and it was incredibly exciting.

i to je toliko uzbudljivo.

And what was really most exciting --

I ono što je bilo najuzbudljivije,

and I think Richard Wurman discovered this at least 20 years before I did --

a mislim kako je Richard Wurman to otkrio barem 20 godina prije mene,

was that all this stuff is connected.

jest da je sve to međusobno povezano.

It's connected; it all hooks into each other.

Povezano je. Sve je povezano jedno s drugim.

We talk about this a lot,

Pričamo o tome puno,

and I thought about trying to give an example of this. So, just one example:

i mislim kako bi bilo dobro dati primjer toga, samo jedan primjer.

Madame de Gaulle, the wife of the French president,

Gospođu de Gaulle, suprugu francuskog predsjednika,

was famously asked once, "What do you most desire?"

su jednom pitali: "Što najviše želite?"

And she answered, "A penis."

A ona je odgovorila: "a penis."

And when you think about it, it's very true:

I kada razmišljate o tome, to je istina.

what we all most desire is a penis --

Ono što svi najviše želimo jest "a penis".

or "happiness" as we say in English.

Ili, kako mi na engleskom kažemo "happiness" (sreća).

(Laughter)

(Smijeh)

And something ... good luck with that one in the Japanese translation room.

I nešto -- OK, sretno s ovime svima vama koji prevodite ovo na japanski.

(Laughter)

(Smijeh)

(Applause)

(Pljesak)

But something as basic as happiness,

Ali nešto toliko osnovno kao sreća,

which 20 years ago would have been just something for discussion

što bi prije 20 godina bilo nešto za raspravu

in the church or mosque or synagogue,

u crkvi ili džamiji ili sinagogi,

today it turns out that there's dozens of TED-like questions

danas se pokazalo kako postoji cijeli niz TED-ovskih pitanja

that you can ask about it, which are really interesting.

koja možete postavljati o tome i koja su stvarno interesantna.

You can ask about what causes it biochemically:

Možete se zapitati što to uzrokuje biokemijski;

neuroscience, serotonin, all that stuff.

u neuroznanosti, serotonin, sve te stvari.

You can ask what are the psychological causes of it:

Možete se zapitati koji su psihološki uzroci tome?

nature? Nurture? Current circumstance?

Priroda, odgoj, trenutačne prilike?

Turns out that the research done on that is absolutely mind-blowing.

Ispada kako su istraživanja na tu temu fantastična.

You can view it as a computing problem, an artificial intelligence problem:

Možete na to gledati kao na računalni problem, problem umjetne inteligencije.

do you need to incorporate

Zašto -- je li potrebno ugraditi

some sort of analog of happiness into a computer brain to make it work properly?

nešto poput sreće u mozak računala kako bi ono radilo ispravno?

You can view it in sort of geopolitical terms

Možete na to gledati kao na neku vrstu geopolitičkih uvjeta

and say, why is it that a billion people on this planet

i zapitati se, zašto je milijarda ljudi na ovom planetu

are so desperately needy that they have no possibility of happiness,

toliko očajna u svojim osnovnim potrebama tako da nemaju nikakve mogućnosti za sreću,

and whereas almost all the rest of them,

dok je ostatak u isto vrijeme,

regardless of how much money they have -- whether it's two dollars a day or whatever --

bez obzira koliko novca ima, bilo da je to dva dolara dnevno ili bilo koliko,

are almost equally happy on average?

gotovo jednako sretan u prosjeku?

Or you can view it as an evolutionary psychology kind of thing:

Ili na to možete gledati kao na problem evolucijske psihologije.

did our genes invent this as a kind of trick

Zašto bi naši - jesu li naši geni osmislili to kao neku vrstu trika

to get us to behave in certain ways? The ant's brain, parasitized,

kako bi nas nagnali da se ponašamo na određeni način? Mozak mrava, napadnut,

to make us behave in certain ways so that our genes would propagate?

kako bi nas nagnao da se ponašamo na određeni način kako bi se naši geni prenosili?

Are we the victims of a mass delusion?

Jesmo li mi žrtve masovne zablude?

And so on, and so on.

I tako dalje, i tako dalje.

To understand even something as important to us as happiness,

Kako bismo razumijeli nešto toliko važno poput sreće,

you kind of have to branch off in all these different directions,

moramo se razgranati u svim tim različitim smjerovima,

and there's nowhere that I've discovered -- other than TED --

i ne postoji bolje mjesto za to od TED-a

where you can ask that many questions in that many different directions.

gdje možete pitati toliko puno pitanja, na toliko puno načina.

And so, it's the profound thing that Richard talks about:

I tako, uzvišena je ona stvar o kojoj Richard govori:

to understand anything, you just need to understand the little bits;

Kako bismo razumjeli bilo što, moramo razumijeti male dijelove.

a little bit about everything that surrounds it.

Male dijelove svega što nas okružuje.

And so, gradually over these three days,

I tako ćete, postepeno kroz ova tri dana,

you start off kind of trying to figure out,

početi na neki način pokušati shvatiti,

"Why am I listening to all this irrelevant stuff?"

zašto slušam sve te nevažne stvari?

And at the end of the four days,

I na kraju četvrtog dana,

your brain is humming and you feel energized, alive and excited,

vaš mozak zuji i vi se osjećate puni energije, živi i uzbuđeni,

and it's because all these different bits have been put together.

i to je zato jer su se svi ti mali dijelovi sastavili u jednu cjelinu.

It's the total brain experience, we're going to ...

To je potpuno misaono iskustvo, koje ćemo --

it's the mental equivalent of the full body massage.

to je mentalni ekvivalent potpune masaže tijela.

(Laughter)

(Smijeh)

Every mental organ addressed. It really is.

Svi mentalni organi su obrađeni. Stvarno jesu.

Enough of the theory, Chris. Tell us what you're actually going to do, all right?

Dosta teorije, Chris. Reci nam što ćeš zapravo napraviti, u redu?

So, I will. Here's the vision for TED.

I hoću. Ovdje je vizija za TED.

Number one: do nothing. This thing ain't broke, so I ain't gonna fix it.

Broj jedan: ne čini ništa. Ta stvar nije pokvarena, tako da je neću pokušati popraviti.

Jeff Bezos kindly remarked to me,

Jeff Bezos mi je ljubazno napomenuo,

"Chris, TED is a really great conference.

"Chris, TED je stvarno sjajna konferencija.

You're going to have to fuck up really badly to make it bad."

Morati ćeš nešto gadno zabrljati kako bi je učinio lošom."

(Laughter)

(Smijeh)

So, I gave myself the job title of TED Custodian for a reason,

Tako da sam si dao titulu TED kuratora (domara, kustosa, čuvara) s razlogom,

and I will promise you right here and now

i obećajem vam ovdje i sada

that the core values that make TED special are not going to be interfered with.

kako se sržne vrijednosti koje čine TED posebnim neće mijenjati, neće se u njih petljati.

Truth, curiosity, diversity, no selling, no corporate bullshit,

Istina, znatiželja, raznolikost, nema prodaje, nema korporativnih sranja,

no bandwagoning, no platforms.

nema oportunizma, nema platformi.

Just the pursuit of interest, wherever it lies,

Samo potraga za interesima, gdje god oni bili,

across all the disciplines that are represented here.

kroz sve discipline koje su predstavljene ovdje.

That's not going to be changed at all.

To se nikada neće promijeniti.

Number two: I am going to put together

Broj dva: spojiti ću

an incredible line up of speakers for next year.

cijeli niz nevjerojatnih govornika za sljedeću godinu.

The time scale on which TED operates is just fantastic

Vremenska skala na kojoj TED operira je jednostavno fantastična

after coming out of a magazine business with monthly deadlines.

nakon što sam izašao iz posla s časopisima koji imaju mjesečne rokove.

There's a year to do this, and already --

Imamo cijelu godinu na raspolaganju i već,

I hope to show you a bit later --

kao što se nadam da ću vam pokazati malo kasnije,

there's 25 or so terrific speakers signed up for next year.

imamo oko 25 sjajnih govornika za slijedeću godinu.

And I'm getting fantastic help from the community;

Imam dobivam fantastičnu pomoć od zajednice --

this is just such a great community. And combined, our contacts

ovo je tako sjajna zajednica i kombinirano, naši kontakti

reach pretty much everyone who's interesting in the country, if not the planet.

dopiru do svakoga tko je interesantan u našoj zemlji, ako ne i na Planetu.

It's true.

To je istina.

Number three: I do want to, if I can, find a way

Broj tri: želim, ako mogu, želim pronaći način

of extending the TED experience throughout the year a little bit.

da proširimo TED iskustvo na cijelu godinu.

And one key way that we're going to do this is to introduce this book club.

I jedan od načina na koji ćemo to postići jest predstavljanje knjiškog kluba.

Books kind of saved me in the last couple years,

Knjige su me nekako spasile posljednjih godina,

and that's a gift that I would like to pass on.

i to je poklon koji bih volio proslijediti,

So, when you sign up for TED2003, every six weeks you'll get a care package

tako kada ćete se prijaviti za TED2003, svakih 6 tjedana dobiti ćete paket

with a book or two and a reason why they're linked to TED.

s knjigom ili dvije i objašnjenjem na koji su način povezane s TED-om.

They may well be by a TED speaker,

Mogle bi biti od TEDovog govornika

and so we can get the conversation going during the year

i tako možemo potaknuti razgovor tijekom cijele godine

and come back next year having had the same intellectual, emotional journey.

i vratiti se sljedeće godine s jednakim intelektualnim, emcionalnim putovanjem.

I think it will be great.

Mislim kako bi to bilo sjajno.

And then, fourthly: I want to mention the Sapling Foundation,

I na kraju, četiri, želim spomenuti Sapling fondaciju,

which is the new owner of TED.

koja je novi vlasnik TED-a.

What Sapling's ownership means is that all of the proceeds of TED

Ono što Saplingovo vlasništvo znači jest da će sav dobitak TED-a

will go towards the causes that Sapling stands for.

ići u smjeru onoga za što se Sapling fondacija zalaže.

And more important, I think, the ideas that are exhibited and realized here

I, još važnije, mislim kako ideje koje se ovdje izlažu i realiziraju,

are ideas that the foundation can use, because there's fantastic synergy.

predstavljaju ideje koja fondacija može upotrijebiti jer postoji fantastična sinergija.

Already, just in the last few days,

Već, u samo nekoliko ovih dana,

we've had so many people talking about stuff that they care about,

imali smo toliko puno ljudi koji govore o stvarima do kojih im je stalo,

that they're passionate about, that can make a difference in the world,

oko kojih su strastveni, koje mogu napraviti promjenu u svijetu,

and the idea of getting this group of people together --

i ideja okupljanja svih tih ljudi --

some of the causes that we believe in,

nekih uvjerenja u koje vjerujemo,

the money that this conference can raise and the ideas --

novca koji ova konferencija može prikupiti i ideja --

I really believe that that combination will, over time, make a difference.

stvarno vjerujem kako će ta kombinacija, tijekom vremena napraviti promjenu.

I'm incredibly excited about that.

Nevjerojatno sam uzbuđen zbog toga.

In fact, I don't think, overall, that I've been as excited by anything ever in my life.

U stvari, mislim, ukupno gledajući kako ni oko čeg drugog u svom životu nisam bio toliko uzbuđen.

I'm in this for the long run,

Ja se vidim u ovome na dugi rok

and I would be greatly honored and excited

i bio bih počašćen i uzbuđen

if you'll come on this journey with me.

kada biste mi se pridružili na tom putu.