Marco Annunziata: Welcome to the age of the industrial internet

138,375 views ・ 2013-12-17

TED


Please double-click on the English subtitles below to play the video.

00:13
Einstein said that
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"I never think about the future — it comes soon enough."
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And he was right, of course.
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So today, I'm here to ask you to think of
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how the future is happening now.
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Over the past 200 years, the world has experienced
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two major waves of innovation.
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First, the Industrial Revolution
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brought us machines and factories, railways,
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electricity, air travel,
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and our lives have never been the same.
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Then the Internet revolution
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brought us computing power, data networks,
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unprecedented access
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to information and communication,
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and our lives have never been the same.
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Now we are experiencing
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another metamorphic change:
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the industrial Internet.
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It brings together intelligent machines,
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advanced analytics,
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and the creativity of people at work.
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It's the marriage of minds and machines.
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And our lives will never be the same.
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In my current role, I see up close
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how technology is beginning to transform
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industrial sectors that play a huge role
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in our economy and in our lives:
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energy, aviation, transportation, health care.
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For an economist, this is highly unusual,
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and it's extremely exciting,
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because this is a transformation
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as powerful as the Industrial Revolution and more,
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and before the Industrial Revolution,
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there was no economic growth to speak of.
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So what is this industrial Internet?
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Industrial machines are being equipped
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with a growing number of electronic sensors
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that allow them to see, hear, feel
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a lot more than ever before,
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generating prodigious amounts of data.
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Increasingly sophisticated analytics
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then sift through the data,
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providing insights that allow us
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to operate the machines in entirely new ways,
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a lot more efficiently.
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And not just individual machines,
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but fleets of locomotives, airplanes,
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entire systems like power grids, hospitals.
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It is asset optimization and system optimization.
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Of course, electronic sensors
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have been around for some time,
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but something has changed:
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a sharp decline in the cost of sensors
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and, thanks to advances in cloud computing,
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a rapid decrease in the cost of storing
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and processing data.
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So we are moving to a world
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where the machines we work with
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are not just intelligent; they are brilliant.
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They are self-aware, they are predictive,
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reactive and social.
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It's jet engines, locomotives, gas turbines,
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medical devices, communicating seamlessly
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with each other and with us.
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It's a world where information itself
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becomes intelligent and comes to us
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automatically when we need it
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without having to look for it.
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We are beginning to deploy
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throughout the industrial system
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embedded virtualization,
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multi-core processor technology,
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advanced cloud-based communications,
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a new software-defined machine infrastructure
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which allows machine functionality
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to become virtualized in software,
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decoupling machine software from hardware,
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and allowing us to remotely and automatically
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monitor, manage and upgrade industrial assets.
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Why does any of this matter at all?
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Well first of all, it's already allowing us
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to shift towards preventive,
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condition-based maintenance,
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which means fixing machines
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just before they break,
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without wasting time
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servicing them on a fixed schedule.
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And this, in turn, is pushing us towards
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zero unplanned downtime,
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which means there will be no more power outages,
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no more flight delays.
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So let me give you a few examples
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of how these brilliant machines work,
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and some of the examples may seem trivial,
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some are clearly more profound,
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but all of them are going to have a very powerful impact.
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Let's start with aviation.
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Today, 10 percent of all flights
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cancellations and delays
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are due to unscheduled maintenance events.
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Something goes wrong unexpectedly.
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This results in eight billion dollars in costs
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for the airline industry globally every year,
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not to mention the impact on all of us:
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stress, inconvenience,
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missed meetings as we sit helplessly
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in an airport terminal.
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So how can the industrial Internet help here?
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We've developed a preventive maintenance system
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which can be installed on any aircraft.
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It's self-learning and able to predict issues
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that a human operator would miss.
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The aircraft, while in flight,
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will communicate with technicians on the ground.
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By the time it lands, they will already know
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if anything needs to be serviced.
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Just in the U.S., a system like this can prevent
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over 60,000 delays and cancellations every year,
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helping seven million passengers
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get to their destinations on time.
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Or take healthcare.
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Today, nurses spend an average
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of 21 minutes per shift
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looking for medical equipment.
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That seems trivial, but it's less time spent
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caring for patients.
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St. Luke's Medical Center in Houston, Texas,
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which has deployed industrial Internet technology
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to electronically monitor and connect
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patients, staff and medical equipment,
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has reduced bed turnaround times
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by nearly one hour.
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If you need surgery, one hour matters.
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It means more patients can be treated,
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more lives can be saved.
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Another medical center, in Washington state,
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is piloting an application that allows
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medical images from city scanners and MRIs
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to be analyzed in the cloud,
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developing better analytics
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at a lower cost.
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Imagine a patient
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who has suffered a severe trauma,
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and needs the attention of several specialists:
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a neurologist, a cardiologist,
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an orthopedic surgeon.
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If all of them can have instantaneous and simultaneous access
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to scans and images as they are taken,
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they will be able to deliver better healthcare faster.
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So all of this translates into better health outcomes,
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but it can also deliver substantial economic benefits.
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Just a one-percent reduction in existing inefficiencies
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could yield savings of over 60 billion dollars
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to the healthcare industry worldwide,
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and that is just a drop in the sea
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compared to what we need to do to make healthcare
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affordable on a sustainable basis.
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Similar advances are happening in energy,
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including renewable energy.
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Wind farms equipped with new remote monitorings and diagnostics
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that allow wind turbines to talk to each other
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and adjust the pitch of their blades in a coordinated way,
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depending on how the wind is blowing,
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can now produce electricity at a cost
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of less than five cents per kilowatt/hour.
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Ten years ago, that cost was 30 cents,
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six times as much.
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The list goes on, and it will grow fast,
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because industrial data are now growing exponentially.
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By 2020, they will account for over 50 percent
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of all digital information.
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But this is not just about data, so let me switch gears
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and tell you how this is impacting already
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the jobs we do every day,
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because this new wave of innovation
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is bringing about new tools and applications
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that will allow us to collaborate
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in a smarter and faster way,
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making our jobs not just more efficient
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but more rewarding.
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Imagine a field engineer arriving at the wind farm
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with a handheld device telling her
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which turbines need servicing.
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She already has all the spare parts,
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because the problems were diagnosed in advanced.
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And if she faces an unexpected issue,
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the same handheld device will allow her to
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communicate with colleagues at the service center,
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let them see what she sees,
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transmit data that they can run through diagnostics,
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and they can stream videos that will guide her,
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step by step, through whatever complex procedure
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is needed to get the machines back up and running.
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And their interaction gets documented
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and stored in a searchable database.
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Let's stop and think about this for a minute,
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because this is a very important point.
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This new wave of innovation is fundamentally
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changing the way we work.
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And I know that many of you will be concerned about the impact that innovation might have on jobs.
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Unemployment is already high,
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and there is always a fear that innovation will destroy jobs.
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And innovation is disruptive.
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But let me stress two things here.
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First, we've already lived through
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mechanization of agriculture, automation of industry,
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and employment has gone up,
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because innovation is fundamentally about growth.
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It makes products more affordable.
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It creates new demand, new jobs.
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Second, there is a concern that in the future,
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there will only be room for engineers,
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data scientists, and other highly-specialized workers.
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And believe me, as an economist, I am also scared.
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But think about it:
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Just as a child can easily figure out
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how to operate an iPad,
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so a new generation of mobile and intuitive
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industrial applications will make life easier
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for workers of all skill levels.
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The worker of the future will be more like Iron Man
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than the Charlie Chaplin of "Modern Times."
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And to be sure, new high-skilled jobs will be created:
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mechanical digital engineers who understand
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both the machines and the data;
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managers who understand their industry
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and the analytics and can reorganize the business
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to take full advantage of the technology.
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But now let's take a step back.
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Let's look at the big picture.
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There are people who argue that today's innovation
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is all about social media and silly games,
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with nowhere near the transformational power
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of the Industrial Revolution.
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They say that all the growth-enhancing innovations
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are behind us.
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And every time I hear this, I can't help thinking that
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even back in the Stone Age,
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there must have been a group of cavemen
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sitting around a fire one day
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looking very grumpy,
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and looking disapprovingly at another group of cavemen
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rolling a stone wheel up and down a hill,
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and saying to each other,
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"Yeah, this wheel thing,
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cool toy, sure, but compared to fire,
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it will have no impact.
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The big discoveries are all behind us."
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(Laughter)
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This technological revolution
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is as inspiring and transformational
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as anything we have ever seen.
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Human creativity and innovation have always propelled us forward.
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They've created jobs.
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They've raised living standards.
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They've made our lives
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healthier and more rewarding.
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And the new wave of innovation
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which is beginning to sweep through industry
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is no different.
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In the U.S. alone, the industrial Internet
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could raise average income by 25 to 40 percent
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over the next 15 years,
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boosting growth to rates we haven't seen in a long time,
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and adding between 10 and 15 trillion dollars to global GDP.
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That is the size of the entire U.S. economy today.
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But this is not a foregone conclusion.
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We are just at the beginning of this transformation,
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and there will be barriers to break,
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obstacles to overcome.
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We will need to invest in the new technologies.
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We will need to adapt organizations and managerial practices.
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We will need a robust cybersecurity approach
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that protects sensitive information and intellectual property
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and safeguards critical infrastructure from cyberattacks.
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And the education system will need to evolve
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to ensure students are equipped with the right skills.
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It's not going to be easy,
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but it is going to be worth it.
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The economic challenges facing us are hard,
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but when I walk the factory floor,
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and I see how humans and brilliant machines
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are becoming interconnected,
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and I see the difference this makes
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in a hospital, in an airport,
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in a power generation plant, I'm not just optimistic,
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I'm enthusiastic.
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This new technological revolution is upon us.
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So think about the future — it will be here soon enough.
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Thank you.
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(Applause)
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