What does this symbol actually mean? - Adrian Treharne

Šta ovaj simbol zapravo znači? - Adrijan Treharne (Adrian Treharne)

Prevodilac: Milenka Okuka Lektor: Mile Živković

Some of the world's most recognizable symbols exist to sell products,

Neki od najprepoznatljivijih svetskih simbola služe za prodaju proizvoda,

others to steer traffic

drugi da uređuju saobraćaj

or advance political causes.

ili da unaprede političke ciljeve.

But there's one whose main purpose is to help people.

Međutim, postoji jedan čija je osnovna svrha da pomaže ljudima.

You may know it as the wheelchair symbol, or a sign for people with disabilities,

Možda ga znate kao simbol za invalidska kolica ili znak za ljude sa invaliditetom,

but its formal title as maintained by the ISO

ali njegov zvanični naziv kakav je zaveden u ISO-u

is the International Symbol of Access.

je međunarodni simbol pristupačnosti.

But despite its familiarity,

No uprkos tome što je poznat,

many people are unclear as to what the symbol actually means,

mnogim ljudima nije jasno šta simbol zaista znači,

which has a lot to do with the symbol itself and the way it came about.

što ima mnogo veze sa samim simbolom i načinom na koji je nastao.

In 1968, the International Commission on Technology and Accessibility

Godine 1968. Međunarodna komisija za tehnologiju i pristupačnost

held a design contest.

je održala konkurs za dizajnere.

They were looking for a symbol

Tražili su simbol

that would be readily identifiable from a reasonable distance,

koji bi bio trenutno prepoznatljiv sa razumne udaljenosti,

self-descriptive,

očiglednog značenja,

simple,

jednostavan,

practical,

and couldn't be confused with existing signage.

praktičan

i koga ne bismo mešali sa postojećim znakovima.

The winning design, which didn't have a head,

Pobednički dizajn, koji nije imao glavu,

was created by a Danish designer named Susanne Koefed.

je stvorila danska dizajnerka po imenu Suzan Kofed.

The addition of a head a year later gave it a more human form,

Dodavanjem glave, godinu dana kasnije, poprimio je ljudskiji oblik,

and within ten years,

a za 10 godina,

it was endorsed by both the United Nations and the ISO.

prihvatili su ga i Ujedinjene nacije i ISO.

With minimal cost and minimal fuss, a global icon was born.

Uz minimalne troškove i minimalan napor, rođena je globalna ikona.

There have been a few tweaks over the decades.

Tokom decenija došlo je do nekih prepravki.

The Graphic Artists Guild added more rounded, human-like features,

Esnaf grafičkih dizajnera mu je dodao zaobljenije, ljudskije crte,

and in 2012, the Accessible Icon Project produced a more dynamic version.

a 2012. Projekat ikone pristupačnosti je stvorio dinamičniju verziju.

But what does it really represent?

Međutim, šta ovaj simbol zaista predstavlja?

What's its purpose?

Šta mu je svrha?

Put simply, it's a sign to identify where there are accessible facilities.

Prosto rečeno, to je znak za određivanje gde ima pristupačnih objekata.

The strength of such an internationally recognized image

Snaga sličnih međunarodno prepoznatljvih slika

is that wherever you travel,

je da kuda god da putujete,

you don't need to speak the language or have in-depth cultural knowledge.

ne morate da govorite određeni jezik ili da imate široko znanje o kulturi.

If you require an accessible toilet, the sign shows the way.

Ako vam je potreban pristupačan toalet, znak vam pokazuje put.

But the confusion comes from the term accessibility

No zabuna nastaje kod termina pristupačnost

and what that actually means.

i šta to zapravo znači.

Mnogi ljudi pretpostavljaju da zato što simbol oslikava invalidska kolica,

Many people assume that because the symbol depicts a wheelchair,

that accessible facilities are meant only for people who use wheelchairs,

da su pristupačni objekti namenjeni samo za ljude koji koriste kolica

or those, at the very least, who have a visible physical condition.

ili za one, koji u najmanju ruku imaju vidljiv fizički nedostatak.

But accessibility is a broad concept

Međutim, pristupačnost je širok koncept

that applies to many, many different conditions.

koji se odnosi na mnoga, mnoga različita stanja.

That includes people with autism,

Ona uključuju ljude s autizmom,

visual impairments,

slabovide

and autoimmune diseases,

i one sa autoimunim bolestima,

like lupus, which can cause pain and fatigue,

poput lupusa, koji može da uzrokuje bol i iscrpljenost,

along with many other conditions.

uz mnoga druga stanja.

In fact, the World Health Organization estimates

Zapravo, Svetska zdravstvena organizacija procenjuje

that there are approximately 1 billion people

da postoji otprilike jedna milijarda ljudi

who experience some form of disability,

koji imaju neki vid invaliditeta,

which means that this group is very likely to include yourself,

što znači da ste verovatno i vi uključeni u ovu grupu

or a family member,

ili vaš član porodice,

a classmate,

drug iz odeljenja,

a friend,

prijatelj

or a work colleague.

ili kolega s posla.

And people who use wheelchairs only make up about 65 million,

A ljudi koji koriste invalidska kolica čine svega oko 65 miliona

or 15% of the total.

ili 15% od ukupnog broja.

The vast majority have non-visible disabilities.

Ogromna većina ima nevidljive invaliditete.

Accessible parking spaces, facilities, and entrances

Pristupačna mesta za parking, objekti i ulazi

are designed with that entire group in mind.

su dizajnirani imajući čitavu grupu na umu.

So it's easy to see why in recent years people have begun to raise questions

Pa je lako uvideti zašto su ljudi od skora počeli da postavljaju pitanja

about whether the symbol is really appropriate for what it's meant to do.

o tome da li simbol zaista odgovara svojoj nameni.

And it's not just about accuracy.

I ne radi se samo o tačnosti.

It's common for people to become indignant,

Uobičajeno je za ljude da postanu ogorčeni,

sometimes abusive,

ponekad nasilni

when they see people without visible disabilities using accessible facilities.

kada vide ljude bez vidljivih invaliditeta kako koriste pristupačne objekte.

The symbol is unfortunately creating widespread issues

Simbol nažalost stvara širom rasprostranjene probleme

for the very people and families it's meant to help.

baš onim ljudima i porodicama kojima bi trebalo da pomaže.

The recent redesigns have attempted with some success

Skoriji novi dizajni su pokušali, s ograničenim uspehom,

to acknowledge concerns over the current symbol.

da prepoznaju zabrinutost oko trenutnog simbola.

But some think that a complete redesign is in order.

Međutim, neki smatraju da je potreban potpuno nov dizajn.

It's a difficult task, though.

To je, ipak, težak zadatak.

How do you replace a symbol that's familiar the world over?

Kako da zamenite simbol koji je poznat širom sveta?

And what do you replace it with?

I čime da ga zamenite?