What does this symbol actually mean? - Adrian Treharne

1,996,921 views ・ 2017-01-05

TED-Ed


Please double-click on the English subtitles below to play the video.

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Some of the world's most recognizable symbols exist to sell products,
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others to steer traffic
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or advance political causes.
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But there's one whose main purpose is to help people.
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You may know it as the wheelchair symbol, or a sign for people with disabilities,
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but its formal title as maintained by the ISO
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is the International Symbol of Access.
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But despite its familiarity,
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many people are unclear as to what the symbol actually means,
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which has a lot to do with the symbol itself and the way it came about.
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In 1968, the International Commission on Technology and Accessibility
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held a design contest.
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They were looking for a symbol
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that would be readily identifiable from a reasonable distance,
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self-descriptive,
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simple,
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practical,
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and couldn't be confused with existing signage.
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The winning design, which didn't have a head,
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was created by a Danish designer named Susanne Koefed.
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The addition of a head a year later gave it a more human form,
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and within ten years,
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it was endorsed by both the United Nations and the ISO.
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With minimal cost and minimal fuss, a global icon was born.
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There have been a few tweaks over the decades.
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The Graphic Artists Guild added more rounded, human-like features,
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and in 2012, the Accessible Icon Project produced a more dynamic version.
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But what does it really represent?
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What's its purpose?
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Put simply, it's a sign to identify where there are accessible facilities.
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The strength of such an internationally recognized image
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is that wherever you travel,
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you don't need to speak the language or have in-depth cultural knowledge.
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If you require an accessible toilet, the sign shows the way.
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But the confusion comes from the term accessibility
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and what that actually means.
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Many people assume that because the symbol depicts a wheelchair,
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that accessible facilities are meant only for people who use wheelchairs,
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or those, at the very least, who have a visible physical condition.
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But accessibility is a broad concept
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that applies to many, many different conditions.
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That includes people with autism,
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visual impairments,
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and autoimmune diseases,
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like lupus, which can cause pain and fatigue,
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along with many other conditions.
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In fact, the World Health Organization estimates
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that there are approximately 1 billion people
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who experience some form of disability,
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which means that this group is very likely to include yourself,
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or a family member,
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a classmate,
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a friend,
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or a work colleague.
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And people who use wheelchairs only make up about 65 million,
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or 15% of the total.
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The vast majority have non-visible disabilities.
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Accessible parking spaces, facilities, and entrances
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are designed with that entire group in mind.
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So it's easy to see why in recent years people have begun to raise questions
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about whether the symbol is really appropriate for what it's meant to do.
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And it's not just about accuracy.
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It's common for people to become indignant,
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sometimes abusive,
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when they see people without visible disabilities using accessible facilities.
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The symbol is unfortunately creating widespread issues
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for the very people and families it's meant to help.
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The recent redesigns have attempted with some success
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to acknowledge concerns over the current symbol.
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But some think that a complete redesign is in order.
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It's a difficult task, though.
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How do you replace a symbol that's familiar the world over?
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And what do you replace it with?
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