How the blockchain is changing money and business | Don Tapscott

5,021,539 views ・ 2016-09-16

TED


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譯者: 易帆 余 審譯者: Wilde Luo
00:12
The technology likely to have the greatest impact
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能在接下來的幾十年中
帶給我們重大的影響的科技,
00:16
on the next few decades
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00:18
has arrived.
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已經來臨了。
00:19
And it's not social media.
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但它不是社交媒體,
00:22
It's not big data.
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不是大數據,
00:23
It's not robotics.
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也不是機器人,
00:25
It's not even AI.
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更不是人工智慧。
00:27
You'll be surprised to learn
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各位將會很驚訝地發現,
00:29
that it's the underlying technology of digital currencies like Bitcoin.
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那就是數位貨幣如 Bitcoin 所基於的根本技術──
00:34
It's called the blockchain. Blockchain.
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我們稱它為「區塊鍊」, 「區塊──鍊」。
00:38
Now, it's not the most sonorous word in the world,
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它現在雖然名氣不是很響亮,
00:42
but I believe that this is now
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但我相信它會是
00:44
the next generation of the internet,
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下一世代的網際網路,
00:47
and that it holds vast promise for every business, every society
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而且它很有希望可以為 每個企業、社會、
00:51
and for all of you, individually.
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個人帶來很多好處。
00:54
You know, for the past few decades, we've had the internet of information.
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過去幾十年,我們有資訊網路。
00:59
And when I send you an email or a PowerPoint file or something,
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當我寄一封電子郵件或者一份幻燈片 或者某樣東西給你時,
01:03
I'm actually not sending you the original,
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我實際上寄給你的不是原創版本,
01:05
I'm sending you a copy.
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而是一份副本。
01:07
And that's great.
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這樣很好,
01:08
This is democratized information.
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這是大眾化的資訊。
01:12
But when it comes to assets --
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但當我們談到資產時──
01:15
things like money,
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比如說金錢,
01:17
financial assets like stocks and bonds,
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或是金融資產的股票、債劵、
01:20
loyalty points, intellectual property,
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紅利積點、知識產權、
01:23
music, art, a vote,
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音樂、藝術、投票權、
01:26
carbon credit and other assets --
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碳排信用額度和其他資產──
01:29
sending you a copy is a really bad idea.
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寄一個副本給你, 的確不是甚麼好事,
01:32
If I send you 100 dollars,
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如果我要寄 100 美元的資產給你,
01:34
it's really important that I don't still have the money --
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重要的是實際上我卻沒有這筆資產,
01:37
(Laughter)
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(笑聲)
01:38
and that I can't send it to you.
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所以我不能寄給你,
01:40
This has been called the "double-spend" problem
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這就是密碼學家長期以來稱之為
01:42
by cryptographers for a long time.
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「雙重支付」的問題,
01:45
So today, we rely entirely on big intermediaries --
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時至今日,我們依然完全 仰賴大型的中間機構──
01:50
middlemen like banks, government,
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像是銀行、政府、
01:53
big social media companies, credit card companies and so on --
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大型社交媒體公司、 信用卡公司……等等,
01:56
to establish trust in our economy.
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讓他們在我們的經濟活動中 建立信用關係。
01:59
And these intermediaries perform all the business and transaction logic
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而這些中間機構在 各種商業行為及交易過程中,
02:04
of every kind of commerce,
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扮演了重要的角色,
02:06
from authentication, identification of people,
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從個人的信用審核到身分辨識、
02:09
through to clearing, settling and record keeping.
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從清賬到結算以及交易記錄的保存。
02:13
And overall, they do a pretty good job.
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整體而言,它們表現得很不錯,
02:15
But there are growing problems.
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但之後問題也越來越多了。
02:17
To begin, they're centralized.
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從一開始,它們就是中心化的。
02:19
That means they can be hacked, and increasingly are --
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這也意味著,它們可以被駭客入侵, 而且還有增加的趨勢──
02:22
JP Morgan, the US Federal Government,
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JP 摩根、美國聯邦政府、
02:25
LinkedIn, Home Depot and others
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LinkedIn、家得寶……等等,
02:26
found that out the hard way.
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簡直防不勝防。
02:28
They exclude billions of people from the global economy,
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它們也把好幾百萬人 屏除在全球經濟活動之外,
02:32
for example, people who don't have enough money
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比如,錢不夠的人
02:34
to have a bank account.
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不能在銀行開戶。
02:36
They slow things down.
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它們浪費了很多時間。
02:38
It can take a second for an email to go around the world,
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你發一封信到世界任何一個角落, 只要幾秒鐘的時間,
02:42
but it can take days or weeks
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但透過銀行體系, 卻得要好幾天或幾個禮拜,
02:44
for money to move through the banking system across a city.
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才能把錢從一個城市 轉到另一個城市,
02:48
And they take a big piece of the action --
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而且它們所費不貲──
02:50
10 to 20 percent just to send money to another country.
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只是把錢轉到另一個國家, 就要收取 10~20% 的費用。
02:54
They capture our data,
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他們手中握著我們所有的資料,
02:55
and that means we can't monetize it
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這也意味著,這筆資料不能變現
02:57
or use it to better manage our lives.
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或者用它來改善我們的生活。
03:00
Our privacy is being undermined.
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我們的隱私被侵犯了。
03:03
And the biggest problem is that overall,
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但最大的問題是,
03:06
they've appropriated the largesse of the digital age asymmetrically:
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它們不對稱地挪用 數位化時代的無形資產:
03:11
we have wealth creation, but we have growing social inequality.
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我們的財富雖然增加了, 但社會的不公也跟著增加。
03:17
So what if there were not only an internet of information,
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所以,如果我們不僅是有資訊網路,
03:21
what if there were an internet of value --
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要是還有價值網路,那又會如何呢?
03:24
some kind of vast, global, distributed ledger
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比如說像是大型的全球記帳本,
03:28
running on millions of computers
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由好幾百萬台的電腦來運作,
03:30
and available to everybody.
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而且每個人都可以使用。
03:32
And where every kind of asset, from money to music,
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各種類型的資產,從金錢到音樂,
03:36
could be stored, moved, transacted, exchanged and managed,
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都不用透過中間機構的介入, 就能儲存、移動、交易、交換、管理,
03:42
all without powerful intermediaries?
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那會如何呢?
03:45
What if there were a native medium for value?
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要是有一個價值的 天然媒介那該有多好?
03:50
Well, in 2008, the financial industry crashed
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果然,2008 年的金融海嘯,
03:54
and, perhaps propitiously,
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也許是因為這樣的時空背景,
03:57
an anonymous person or persons named Satoshi Nakamoto
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一位匿名叫「中本聰」的人或團體,
04:03
created a paper where he developed a protocol for a digital cash
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創造了數位現金協議的白皮書,
04:10
that used an underlying cryptocurrency called Bitcoin.
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運用在一個叫做比特幣的 加密電子貨幣上。
04:14
And this cryptocurrency enabled people to establish trust and do transactions
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這個加密電子貨幣讓人們可以
不用透過第三方 就能建立信任、直接進行交易。
04:20
without a third party.
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04:21
And this seemingly simple act set off a spark
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而這看似一個簡單的動作, 引起了很大的迴響,
04:25
that ignited the world,
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在世界上很多地方,造成了轟動,
04:27
that has everyone excited or terrified or otherwise interested
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讓很多人不是興奮、害怕
就是感到有趣。
04:33
in many places.
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04:34
Now, don't be confused about Bitcoin --
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千萬不要誤會比特幣──
04:36
Bitcoin is an asset; it goes up and down,
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比特幣僅是個資產, 價格會上上下下,
04:39
and that should be of interest to you if you're a speculator.
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應該只有投機客會對它感興趣。
04:43
More broadly, it's a cryptocurrency.
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更廣義地說, 它只是一種「加密電子貨幣」。
04:45
It's not a fiat currency controlled by a nation-state.
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它不是由某一個國家 所控制的實體貨幣,
04:49
And that's of greater interest.
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它有比較多的優點。
04:51
But the real pony here is the underlying technology.
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但這項科技真正厲害的地方,
04:54
It's called blockchain.
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就是它的「區塊鏈」技術。
04:57
So for the first time now in human history,
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這是人類史上第一次,
05:01
people everywhere can trust each other
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各地的人們可以互相信任
05:03
and transact peer to peer.
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彼此點對點地處理事情(P2P)。
05:07
And trust is established, not by some big institution,
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而這個信任的機制, 不是由一些大型機構所發佈的,
05:11
but by collaboration, by cryptography
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而是由集體的加密方式
05:14
and by some clever code.
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以運用一些頂尖的密碼學所組成的。
05:16
And because trust is native to the technology,
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因為信任就是科技的天性。
05:20
I call this, "The Trust Protocol."
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我稱它為「信任協議」。
05:22
Now, you're probably wondering: How does this thing work?
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現在各位可能會想: 它到底是怎麼運作的?
05:25
Fair enough.
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這很合理。
05:28
Assets -- digital assets like money to music and everything in between --
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資產──數位資產,像是金錢、 音樂,這當中的所有東西──
05:33
are not stored in a central place,
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並不是集中在一個中心地方存放著,
05:35
but they're distributed across a global ledger,
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而是用最高級的密碼科技
05:37
using the highest level of cryptography.
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存放在世界各地的帳本裡,
05:40
And when a transaction is conducted,
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當一個交易產生時,
05:43
it's posted globally,
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它就會被記錄在全球各地
05:45
across millions and millions of computers.
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好幾百萬台的電腦裡面。
05:49
And out there, around the world,
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此外,世界各地
05:51
is a group of people called "miners."
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還有一群人被稱之為「礦工」的人。
05:53
These are not young people, they're Bitcoin miners.
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他們不是年輕人, 他們是挖比特幣的礦工。
05:57
They have massive computing power at their fingertips --
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他們的電腦有超強的運算能力
06:00
10 to 100 times bigger than all of Google worldwide.
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比世界上所有的 Google 還要快 10 到 100 倍。
06:05
These miners do a lot of work.
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這些礦工做了很多工作。
06:08
And every 10 minutes,
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每 10 分鐘,就會有一個區塊產生,
06:09
kind of like the heartbeat of a network,
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有點像是網路的心跳,
06:11
a block gets created
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06:14
that has all the transactions from the previous 10 minutes.
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每一個區塊記錄著 前 10 分鐘所有的交易。
06:17
Then the miners get to work, trying to solve some tough problems.
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礦工就會嘗試著 去解決最困難的問題。
06:22
And they compete:
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他們會互相競爭:
06:24
the first miner to find out the truth and to validate the block,
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第一個找到真相並驗證區塊的礦工
06:28
is rewarded in digital currency,
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就可以得到一個數位幣,
06:30
in the case of the Bitcoin blockchain, with Bitcoin.
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以比特幣區塊鍊而言, 先找到的人就會得一個比特幣。
06:34
And then -- this is the key part --
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之後,關鍵就在此,
06:36
that block is linked to the previous block
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這個區塊會連結之前的區塊,
06:38
and the previous block
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之前的區塊再連結之前的區塊,
06:40
to create a chain of blocks.
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進而形成一個區塊鍊。
06:43
And every one is time-stamped,
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每個人都是一個時間戳記
06:44
kind of like with a digital waxed seal.
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有點像是數位封條。
06:47
So if I wanted to go and hack a block
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所以如果我想駭進區塊
06:49
and, say, pay you and you with the same money,
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比如說,用同樣一筆錢, 同時付給兩個人,
06:54
I'd have to hack that block,
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我就必須駭進該區塊,
06:55
plus all the preceding blocks,
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加上之前所有的區塊,
06:57
the entire history of commerce on that blockchain,
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以及所有區塊鍊之前的 歷史交易記錄,
07:00
not just on one computer but across millions of computers,
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而且不只一台電腦,
且必須同時駭進上百萬台的電腦,
07:04
simultaneously,
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這些電腦都是使用 最高級的加密技術、
07:06
all using the highest levels of encryption,
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07:09
in the light of the most powerful computing resource in the world
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在全世界運算資源最強的環境下
07:12
that's watching me.
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監視著我的一舉一動,
07:13
Tough to do.
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太難了。
07:15
This is infinitely more secure
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這比我們現今所有的 電腦系統還要嚴密。
07:17
than the computer systems that we have today.
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07:20
Blockchain. That's how it works.
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這就是區塊鍊運作的原理。
07:23
So the Bitcoin blockchain is just one.
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比特幣區塊鍊僅是其中一個,
07:25
There are many.
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還有很多其他的。
07:26
The Ethereum blockchain was developed by a Canadian named Vitalik Buterin.
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以太坊區塊鍊是由一位 加拿大人所建立的,
名叫維塔利克·布特林。
07:31
He's [22] years old,
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他現在 22 歲, (講者口誤,非 19 歲)
07:33
and this blockchain has some extraordinary capabilities.
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這個區塊鍊有一些神奇的功能。
07:38
One of them is that you can build smart contracts.
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其中一個是,
你可以在這個平台上建立智能合約。
07:41
It's kind of what it sounds like.
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正如其名,
07:43
It's a contract that self-executes,
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它是一份可以自我執行的合約,
07:45
and the contract handles the enforcement, the management, performance
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它有強制性、管理與執行的能力
07:50
and payment -- the contract kind of has a bank account, too, in a sense --
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還有付款能力──某種程度而言, 合約本身也像是個銀行帳戶──
07:55
of agreements between people.
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可以處理人與人之間的約定,
07:57
And today, on the Ethereum blockchain,
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目前,在以太坊區塊鍊下,
08:00
there are projects underway to do everything
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已經有很多專案正在進行,
08:02
from create a new replacement for the stock market
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從股票市場新的替代方案
08:05
to create a new model of democracy,
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到新民主模式的創建,
08:07
where politicians are accountable to citizens.
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在這些模式下,政治人物 是需要為人民負責的。
08:10
(Applause)
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(掌聲)
08:14
So to understand what a radical change this is going to bring,
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所以為了要讓各位了解, 區塊鍊將帶來甚麼樣的大改變,
08:18
let's look at one industry, financial services.
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我們先從金融服務業開始講起。
08:21
Recognize this?
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認得出這是甚麼嗎?
08:23
Rube Goldberg machine.
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魯布·戈德堡機械。
08:25
It's a ridiculously complicated machine that does something really simple,
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這是一部複雜到不行的機械設備, 但它只會做一些簡單動作,
08:28
like crack an egg or shut a door.
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像是打一顆蛋或關一扇門。
08:31
Well, it kind of reminds me of the financial services industry,
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它讓我聯想到現今的金融服務業,
08:35
honestly.
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真的。
08:36
I mean, you tap your card in the corner store,
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我的意思是, 你在轉角的一家商店刷卡,
08:39
and a bitstream goes through a dozen companies,
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然後會有一串的數位資訊流,
08:42
each with their own computer system,
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流穿過好幾家公司的電腦,
08:45
some of them being 1970s mainframes
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有些電腦系統的主機 都還是 1970 年代的,
08:47
older than many of the people in this room,
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比在場很多人都還要來的老,
08:50
and three days later, a settlement occurs.
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三天後,清算完成了。
08:53
Well, with a blockchain financial industry,
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對金融產業的區塊鍊而言,
08:57
there would be no settlement,
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根本沒有清算這回事,
08:58
because the payment and the settlement is the same activity,
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因為付款及清算是同一個動作,
09:01
it's just a change in the ledger.
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它只是帳本上數字的變動。
09:04
So Wall Street and all around the world,
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所以華爾街及全世界的金融市場,
09:06
the financial industry is in a big upheaval about this,
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都相當關心這項科技的發展,
09:09
wondering, can we be replaced,
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關心他們是否會被取代,
09:11
or how do we embrace this technology for success?
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或者要如何擁抱這項科技 進而獲得成功?
09:15
Now, why should you care?
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那,你為什麼要關心這件事?
09:18
Well, let me describe some applications.
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好,我再描述一些 這項科技的其他應用。
09:21
Prosperity.
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繁榮。
09:23
The first era of the internet,
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第一世代的網際網路、
09:25
the internet of information,
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資訊網路,
09:26
brought us wealth but not shared prosperity,
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為我們帶來了財富, 但並不是共享的繁榮,
09:30
because social inequality is growing.
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因為社會不平等也跟著成長。
09:32
And this is at the heart of all of the anger and extremism
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而這陰影潛藏在 憤怒者與極端主義者的心理,
09:36
and protectionism and xenophobia and worse
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因此我們會看到現今的世界, 充滿了保護主義、
09:40
that we're seeing growing in the world today,
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排外主義等各種糟糕的現象,
09:43
Brexit being the most recent case.
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英國脫歐就是最佳例子。
09:46
So could we develop some new approaches to this problem of inequality?
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所以,我們可以發展一些方法 來解決不公平的問題嗎?
09:52
Because the only approach today is to redistribute wealth,
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因為現今唯一的方法 就是財富重新分配、
09:56
tax people and spread it around more.
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納稅機制的改革。
09:58
Could we pre-distribute wealth?
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我們有可能就事先 就分配好財富嗎?
10:01
Could we change the way that wealth gets created in the first place
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我們能否藉由財富增長大眾化、
10:04
by democratizing wealth creation,
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吸引更多人參與經濟活動、
10:07
engaging more people in the economy,
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確保他們得到公平的報酬等舉措
10:09
and then ensuring that they got fair compensation?
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來改變財富起初的創造方式呢?
10:13
Let me describe five ways that this can be done.
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我說明一下,有五種方式可以做到。
10:16
Number one:
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第一:
10:18
Did you know that 70 percent of the people in the world who have land
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各位知不知道, 世界上 70% 擁有土地的人,
10:23
have a tenuous title to it?
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他們的土地權利有瑕疵呢?
10:25
So, you've got a little farm in Honduras, some dictator comes to power,
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比如說,你在宏都拉斯有一塊小農地, 有一天,一些獨裁者當權,他們說
10:29
he says, "I know you've got a piece of paper that says you own your farm,
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「我知道你有一張薄薄的紙 證明你擁有這塊土地,
10:32
but the government computer says my friend owns your farm."
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但根據政府的電腦紀錄, 你這塊地是我朋友的。」
10:36
This happened on a mass scale in Honduras,
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這種現象在宏都拉斯很常見,
10:39
and this problem exists everywhere.
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這樣的問題,到處都有。
10:42
Hernando de Soto, the great Latin American economist,
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埃爾南多·德·索托, 拉丁美洲最偉大的經濟學家,
10:45
says this is the number one issue in the world
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他說,這是世上
就經濟流動性來說的頭號問題,
10:47
in terms of economic mobility,
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10:48
more important than having a bank account,
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比有銀行帳號還要重要,
10:50
because if you don't have a valid title to your land,
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因為如果你的土地 沒有合法的權利證明,
10:53
you can't borrow against it,
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你就不能用它抵押借貸,
10:55
and you can't plan for the future.
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你不能為未來做打算。
10:57
So today, companies are working with governments
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所以目前,已經有公司 開始協助政府,
11:01
to put land titles on a blockchain.
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把土地權利放到區塊鍊裡面。
11:03
And once it's there, this is immutable.
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一旦放進去了,就不能更動了。
11:06
You can't hack it.
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你無法駭進去。
11:08
This creates the conditions for prosperity
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這樣就能為好幾百萬人
11:11
for potentially billions of people.
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創造出繁榮。
11:14
Secondly:
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第二:
11:16
a lot of writers talk about Uber
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有很多作家,提到 Uber、
11:18
and Airbnb and TaskRabbit and Lyft and so on
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Airbnb、TaskRabbit、Lyft 等等
11:21
as part of the sharing economy.
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說它們是屬於共享經濟的一部分。
11:24
This is a very powerful idea,
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這些點子都很棒,
11:25
that peers can come together and create and share wealth.
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大家一起創造共享財富。
11:29
My view is that ...
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但我的看法是……
11:31
these companies are not really sharing.
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這些公司並不是真正的共享。
11:35
In fact, they're successful precisely because they don't share.
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實際上,他們會成功的原因 是因為他們不分享。
11:39
They aggregate services together, and they sell them.
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他們把服務整合起來,然後賣掉。
11:43
What if, rather than Airbnb being a $25 billion corporation,
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假設沒有價值 25 億美金的 Airbnb 公司,
11:48
there was a distributed application on a blockchain, we'll call it B-Airbnb,
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而是在區塊鍊上有一個分散式應用的 ──姑且稱之為 B-Airbnb,
11:54
and it was essentially owned by all of the people
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基本上就是由有空房間的房東組成,
11:58
who have a room to rent.
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12:00
And when someone wants to rent a room,
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當有人要租房間的時候,
12:03
they go onto the blockchain database and all the criteria,
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他們上區塊鍊上登記住房需求,
12:07
they sift through, it helps them find the right room,
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過濾了一些條件,區塊鍊 幫他們找出他們想要的房間,
12:09
and then the blockchain helps with the contracting,
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然後協助雙方做出合約、
12:12
it identifies the party,
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驗證彼此的身分、
12:14
it handles the payments
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還能處理付款流程──
12:15
just through digital payments -- they're built into the system.
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只要透過他們在系統上 建立的數位付款方式,
12:19
And it even handles reputation,
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甚至也能處理評價問題,
12:20
because if she rates a room as a five-star room,
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因為如果客戶給 5 顆星,
12:24
that room is there,
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那個房間就在那裡,
12:26
and it's rated, and it's immutable.
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而且評過星,不能更改。
12:29
So, the big sharing-economy disruptors in Silicon Valley
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所以,矽谷裡以共享經濟 顛覆傳統經濟型態的大型公司
是有可能被消滅的,
12:34
could be disrupted,
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12:36
and this would be good for prosperity.
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而這對繁榮才是好的。
12:38
Number three:
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第三:
12:40
the biggest flow of funds from the developed world
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從已開發國家到發展中國家的
12:42
to the developing world
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最大的資金流
12:44
is not corporate investment,
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不是企業的投資,
12:46
and it's not even foreign aid.
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也不是國際支援。
12:49
It's remittances.
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是匯款。
12:52
This is the global diaspora;
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這群散佈在全球的海外僑民,
12:54
people have left their ancestral lands,
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他們離開了故鄉,
12:56
and they're sending money back to their families at home.
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把在海外賺來的錢,匯回到家裡。
13:00
This is 600 billion dollars a year, and it's growing,
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平均一年有 6000 億美金, 而且還在持續成長,
13:03
and these people are getting ripped off.
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這些人簡直是被搶劫了。
13:06
Analie Domingo is a housekeeper.
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阿奈兒多明戈是一位女管家,
13:09
She lives in Toronto,
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她住在多倫多,
13:11
and every month she goes to the Western Union office
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每個月她帶著現金, 去西聯匯款的辦公室,
13:16
with some cash
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13:18
to send her remittances to her mom in Manila.
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匯錢給她在馬尼拉家鄉的母親,
13:21
It costs her around 10 percent;
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西聯會收取她 10% 的手續費;
13:23
the money takes four to seven days to get there;
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而且錢要 4~7 天才能匯到;
13:26
her mom never knows when it's going to arrive.
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她母親永遠不知道錢甚麼時候會到,
13:28
It takes five hours out of her week to do this.
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她每個禮拜要花五個小時 來處理這件事。
13:31
Six months ago,
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六個月前,
13:32
Analie Domingo used a blockchain application called Abra.
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阿奈兒多明戈用了一個叫 Abra 的區塊鍊的 App。
13:37
And from her mobile device, she sent 300 bucks.
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她從她的手機寄了 300 塊
13:40
It went directly to her mom's mobile device
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到她母親的手機裡面,
13:42
without going through an intermediary.
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匯款過程完全沒有 透過任何中間機構。
13:45
And then her mom looked at her mobile device --
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然後她母親查看她的手機──
13:47
it's kind of like an Uber interface, there's Abra "tellers" moving around.
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它有點像 Uber 的介面,
螢幕上有很多 Abra 的 「出納員」跑來跑去。
13:51
She clicks on a teller that's a five-star teller,
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她點選了一位距離她 7 分鐘遠的
13:54
who's seven minutes away.
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五顆星出納員,
13:56
The guy shows up at the door, gives her Filipino pesos,
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那個人出現在她家門口, 直接給她菲律賓幣,
13:59
she puts them in her wallet.
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然後她直接把錢放口袋。
14:01
The whole thing took minutes,
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整件事情前後不到幾分鐘,
14:03
and it cost her two percent.
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只收她 2% 的手續費。
14:06
This is a big opportunity for prosperity.
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這是人民繁榮興盛的好機會。
14:09
Number four: the most powerful asset of the digital age is data.
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第四:在數位年代, 最有價值的資產就是數據。
14:14
And data is really a new asset class,
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數據真的是一個全新的資產類別,
14:17
maybe bigger than previous asset classes,
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也許比之前的資產類別還要大,
14:20
like land under the agrarian economy,
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像是農業經濟之下的土地,
14:23
or an industrial plant,
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或像是工業廠房、
14:24
or even money.
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甚至是金錢。
14:26
And all of you -- we -- create this data.
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數據是由你、我以及
14:29
We create this asset,
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我們所有人共同創造出來的資產,
14:31
and we leave this trail of digital crumbs behind us
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我們在日常生活中,
14:34
as we go throughout life.
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留下了很多數位的足跡。
14:35
And these crumbs are collected into a mirror image of you,
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而這些足跡匯集起來, 會變成鏡中影像的你,
14:38
the virtual you.
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一個虛擬的你。
14:40
And the virtual you may know more about you than you do,
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而這個虛擬的你, 甚至比你還了解你自己,
14:43
because you can't remember what you bought a year ago,
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因為你根本記不起 你一年前買了什麼、說了什麼,
14:45
or said a year ago, or your exact location a year ago.
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2639
或者一年前,你在哪個地方。
14:48
And the virtual you is not owned by you --
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而這個虛擬的你, 並不是由你所持有的──
14:51
that's the big problem.
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這是個大問題。
14:53
So today, there are companies working
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所以目前,已經有公司開始創造
14:56
to create an identity in a black box,
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一種記錄身分的黑盒子,
14:59
the virtual you owned by you.
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一種由你個人所擁有的虛擬的你。
15:01
And this black box moves around with you
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當你到世界各地旅行的時候,
15:05
as you travel throughout the world,
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1990
這個黑盒子會跟在你身邊,
15:07
and it's very, very stingy.
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2070
而且它非常非常「吝嗇」。
15:09
It only gives away the shred of information
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當你要做交易時,
它只會給出少量的必要的資訊。
15:12
that's required to do something.
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15:13
A lot of transactions,
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1289
有很多交易,
15:15
the seller doesn't even need to know who you are.
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賣家根本不需要認識你。
15:17
They just need to know that they got paid.
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他們只要知道他們有收到錢就好了。
15:20
And then this avatar is sweeping up all of this data
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3949
之後這個化身 會把這些信息全部清空,
15:24
and enabling you to monetize it.
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2744
讓你可以兌現交易。
15:28
And this is a wonderful thing,
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這是件很棒的事情,
15:29
because it can also help us protect our privacy,
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3191
因為它可以幫助我們 保護我們的隱私,
15:33
and privacy is the foundation of a free society.
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而隱私就是自由社會的基石。
15:36
Let's get this asset that we create
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1966
讓我們把這個資產的控制權
15:38
back under our control,
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1777
要回來,
15:40
where we can own our own identity
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2008
讓我們自己擁有自己的身分記錄
15:42
and manage it responsibly.
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讓我們自己管理它。
15:45
Finally --
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最後──
15:46
(Applause)
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4798
(掌聲)
15:52
Finally, number five:
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1496
最後,第五:
15:53
there are a whole number of creators of content
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有很多的內容創作家,
15:57
who don't receive fair compensation,
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2207
並沒有得到相對應的公平報償,
15:59
because the system for intellectual property is broken.
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3092
因為智慧財產權系統被破壞了。
16:02
It was broken by the first era of the internet.
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第一代的網際網路破壞了這個系統。
16:05
Take music.
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例如,音樂。
16:07
Musicians are left with crumbs at the end of the whole food chain.
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音樂家在整個產業的食物鏈裡, 幾乎是被遺棄的。
16:10
You know, if you were a songwriter, 25 years ago, you wrote a hit song,
333
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4840
各位應該知道,如果你是位作曲家, 25 年前,你寫了一首相當熱賣的歌,
16:15
it got a million singles,
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2262
專輯賣了 100 萬張,
16:18
you could get royalties of around 45,000 dollars.
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你大概會有 45000 美元的版費。
16:21
Today, you're a songwriter, you write a hit song,
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2316
但現在,你寫了一首流行歌,
16:23
it gets a million streams,
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有 100 萬的流覽量,
16:25
you don't get 45k,
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你拿不到 45000 美元,
16:27
you get 36 dollars,
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你只能拿到 36 美元,
16:29
enough to buy a nice pizza.
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只夠買個還不錯的披薩。
16:32
So Imogen Heap,
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所以,伊莫珍·希普
16:34
the Grammy-winning singer-songwriter,
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葛來美獎的歌手兼創作家,
16:36
is now putting music on a blockchain ecosystem.
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已經開始把音樂 放進區塊鍊生態系統。
16:40
She calls it "Mycelia."
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她稱它叫「Mycelia」(菌絲)。
16:42
And the music has a smart contract surrounding it.
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那些音樂有綁定一份智能合約。
16:46
And the music protects her intellectual property rights.
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這樣她的音樂智慧財產權 就能被保護起來。
16:50
You want to listen to the song?
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你想聽歌嗎?
16:51
It's free, or maybe a few micro-cents that flow into a digital account.
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它是免費的,或者只需要往 電子賬戶裡打幾毛錢。
16:54
You want to put the song in your movie, that's different,
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你想把歌放進你的電影, 那就不同了,
16:57
and the IP rights are all specified.
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智慧財產權都是有約束性的。
16:59
You want to make a ringtone? That's different.
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你想要把它弄成手機鈴聲?那也不同。
17:02
She describes that the song becomes a business.
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她說,歌曲本身變成了一門生意。
17:05
It's out there on this platform marketing itself,
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你把音樂放在平台上, 它自己就會開始賺錢,
17:08
protecting the rights of the author,
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保護創作者的權利,
17:10
and because the song has a payment system
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因為音樂本身在銀行帳戶的 辨識系統下,有支付功能,
17:12
in the sense of bank account,
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17:13
all the money flows back to the artist,
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所有的錢都會回流到藝術家身上,
17:16
and they control the industry,
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由藝術家來控制產業,
17:18
rather than these powerful intermediaries.
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而不是那些強勢中間媒介。
17:21
Now, this is --
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如今……
17:22
(Applause)
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(掌聲)
17:27
This is not just songwriters,
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不僅只有詞曲創作家,
17:29
it's any creator of content,
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任何內容創作者,
17:30
like art,
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像是美術,
17:32
like inventions,
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發明、
17:34
scientific discoveries, journalists.
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科學發現、新聞工作者。
17:37
There are all kinds of people who don't get fair compensation,
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那些以前沒有得到合理公平待遇的人,
17:40
and with blockchains,
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用了區塊鍊技術,
17:42
they're going to be able to make it rain on the blockchain.
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他們就能如魚得水地赚錢。
17:46
And that's a wonderful thing.
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這是很棒的事。
17:48
So, these are five opportunities
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除了這五個機會,
17:53
out of a dozen
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還有其它的,
17:54
to solve one problem, prosperity,
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都是為了要解決一個問題,「繁榮」,
17:57
which is one of countless problems
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這只是區塊鍊 可以解決的無數問題之一。
18:00
that blockchains are applicable to.
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18:03
Now, technology doesn't create prosperity, of course -- people do.
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當然,不是科技創造了繁榮, 是人創造的,
18:07
But my case to you is that, once again,
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但我要提醒各位,我再說一遍,
18:11
the technology genie has escaped from the bottle,
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科技精靈已經逃離了枷鎖,
18:15
and it was summoned by an unknown person or persons
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在人類歷史上的這某個時間 被某些未知的人或團體召喚出來了,
18:18
at this uncertain time in human history,
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18:22
and it's giving us another kick at the can,
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這次的改變給予了我們 再次嘗試去改善的機會,
18:25
another opportunity to rewrite the economic power grid
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另一次重繪經濟權力版圖的機會,
18:30
and the old order of things,
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改寫舊思維的機會,
18:32
and solve some of the world's most difficult problems,
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並且可以解決世界上 一些最困難的問題,
18:37
if we will it.
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如果我們願意的話。
18:39
Thank you.
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感謝各位。
18:41
(Applause)
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(掌聲)
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