Linda Hill: How to manage for collective creativity

363,630 views ・ 2015-03-13

TED


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譯者: Annie Peng 審譯者: Twisted Meadows
00:12
I have a confession to make.
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有件事我必須坦白:
00:13
I'm a business professor
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我是一位商學教授,
00:15
whose ambition has been to help people learn to lead.
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我亟欲教導人們如何當個領導者。
00:17
But recently, I've discovered
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但最近我發現,
00:19
that what many of us think of as great leadership
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大多數人觀念中優秀的領導能力
00:22
does not work when it comes to leading innovation.
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在創新這方面並不適用。
00:25
I'm an ethnographer.
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我是一名民族誌學者。
00:26
I use the methods of anthropology
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我運用人類學
00:28
to understand the questions in which I'm interested.
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來了解我感興趣的問題。
00:31
So along with three co-conspirators,
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因此,我與三位夥伴一起,
00:33
I spent nearly a decade observing up close and personal
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花了將近十年,仔細觀察
00:37
exceptional leaders of innovation.
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優秀的創新領導者。
00:39
We studied 16 men and women,
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我們研究了16位男性與女性,
00:41
located in seven countries across the globe,
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他們分布於世界上七個不同國家,
00:44
working in 12 different industries.
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投身於十二種不同產業。
00:46
In total, we spent hundreds of hours on the ground,
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我們總共花了幾百個小時在現場,
00:49
on-site, watching these leaders in action.
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觀察這些領導人的工作情形,
00:53
We ended up with pages and pages and pages of field notes
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記錄下一頁又一頁的實地考察筆記,
00:56
that we analyzed and looked for patterns in what our leaders did.
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並且分析這些領導者是否有特定領導模式。
00:59
The bottom line?
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重點是?
01:01
If we want to build organizations that can innovate time and again,
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若我們想創立一個能夠持續進行創新的機構,
01:05
we must unlearn our conventional notions of leadership.
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我們就必須跳脫傳統領導觀念的框架。
01:08
Leading innovation is not about creating a vision,
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創新領導不只是創造新視野,
01:11
and inspiring others to execute it.
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並後激勵他人來執行。
01:14
But what do we mean by innovation?
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我們所謂創新,究竟是什麼?
01:16
An innovation is anything that is both new and useful.
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創新可以是任何新穎、有用的東西。
01:20
It can be a product or service.
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可以是產品,或是服務,
01:21
It can be a process or a way of organizing.
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可以是過程,也可以是組織的方法,
01:24
It can be incremental, or it can be breakthrough.
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可以是提升,也可以是突破。
01:27
We have a pretty inclusive definition.
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我們對其有許多定義。
01:29
How many of you recognize this man?
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在座有多少人知道此人?
01:31
Put your hands up.
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知道的請舉手。
01:34
Keep your hands up, if you know who this is.
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如果你們也知道這是誰,請繼續舉手。
那⋯這些熟面孔呢?
01:42
How about these familiar faces?
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01:44
(Laughter)
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(笑聲)
01:46
From your show of hands,
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從大家這些高舉的手,
01:47
it looks like many of you have seen a Pixar movie,
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看來很多人都看過皮克斯動畫,
01:50
but very few of you recognized Ed Catmull,
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但很少人能認出艾德·凱特穆,
01:53
the founder and CEO of Pixar --
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也就是「皮克斯動畫」的創辦人兼執行長
01:55
one of the companies I had the privilege of studying.
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——那是我有幸能研究的幾家公司之一。
01:58
My first visit to Pixar was in 2005,
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我第一次拜訪皮克斯動畫是在2005年,
02:01
when they were working on "Ratatouille,"
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當時他們正在製作《料理鼠王》,
02:03
that provocative movie about a rat becoming a master chef.
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這部備受討論的電影 講述一隻老鼠變成大廚的故事。
02:06
Computer-generated movies are really mainstream today,
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在今天,電腦動畫電影儼然已成主流。
02:10
but it took Ed and his colleagues nearly 20 years
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但艾德和他的同事花了將近20年時間,
02:13
to create the first full-length C.G. movie.
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才完成第一部完整長度的電腦動畫電影。
02:16
In the 20 years hence, they've produced 14 movies.
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此後20年,他們又製作了14部電影。
我最近也去了皮克斯公司,我可以告訴你:
02:20
I was recently at Pixar, and I'm here to tell you
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02:23
that number 15 is sure to be a winner.
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第十五部電影一定會造成轟動。
02:26
When many of us think about innovation, though,
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當我們想到「創新」時,
02:28
we think about an Einstein having an 'Aha!' moment.
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腦中可能是愛因斯坦靈光一現時的樣子。
02:31
But we all know that's a myth.
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但我們都知道那只是我們的想像。
02:34
Innovation is not about solo genius,
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創新指的不是一個孤立的天才,
02:37
it's about collective genius.
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它指的是集體才華。
02:40
Let's think for a minute about what it takes to make a Pixar movie:
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讓我們想想看,需要多少努力 才能造就一部皮克斯動畫電影。
02:44
No solo genius, no flash of inspiration produces one of those movies.
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單一才華、片刻靈感 皆無法完成任何一部動畫電影。
02:49
On the contrary, it takes about 250 people four to five years,
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相反地,大約250人花上四、五年
02:54
to make one of those movies.
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才能完成一部動畫電影。
02:55
To help us understand the process,
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為了讓我們了解製作過程,
02:58
an individual in the studio drew a version of this picture.
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一位皮克斯工作室員工畫了這麽一張圖。
03:01
He did so reluctantly,
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他做得很不情願,
03:03
because it suggested that the process was a neat series of steps
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因為從這張圖我們就可以看出: 製作過程由一系列繁瑣的步驟構成,
03:07
done by discrete groups.
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每個步驟都被嚴謹地分組完成。
03:10
Even with all those arrows, he thought it failed to really tell you
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即使有這些箭頭的標注,他仍然 覺得這張圖無法真正讓你認識到
03:13
just how iterative, interrelated and, frankly, messy their process was.
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這個流程有多麼的迭代、 相互關聯,而且⋯說實話,很混亂。
03:18
Throughout the making of a movie at Pixar, the story evolves.
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皮克斯在做電影的過程中,故事會不斷演化。
03:24
So think about it.
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所以我們想一下:
03:26
Some shots go through quickly.
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有些鏡頭過得很快⋯⋯
03:29
They don't all go through in order.
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他們的工作不全是按順序進行的。
03:31
It depends on how vexing the challenges are
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這取決於他們製作時遇到的挑戰有多惱火。
03:34
that they come up with when they are working on a particular scene.
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在製作不同場景時,遇到的挑戰也會不同。
03:38
So if you think about that scene in "Up"
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所以,例如《天外奇蹟》裡的一個情景
03:40
where the boy hands the piece of chocolate to the bird,
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就是那個小男孩抵給鳥巧克力的畫面,
03:44
that 10 seconds took one animator almost six months to perfect.
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那十秒的鏡頭,花了一個繪製師 將近六個月去完善它。
03:50
The other thing about a Pixar movie
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關於皮克斯電影的另外一件事是:
03:52
is that no part of the movie is considered finished
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電影的任何部份都不會被當做成品
03:54
until the entire movie wraps.
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直到整個電影製作完工。
03:56
Partway through one production, an animator drew a character
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製作到一半時,繪製師給人物
04:00
with an arched eyebrow that suggested a mischievous side.
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畫了一根拱形的眉毛, 以體現他淘氣的一面。
04:04
When the director saw that drawing, he thought it was great.
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當導演看到繪圖的時候,他覺得很棒。
04:07
It was beautiful, but he said,
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很漂亮。但是他說:
04:09
"You've got to lose it; it doesn't fit the character."
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「你要裁掉它,它與角色的設定不符」
04:12
Two weeks later, the director came back and said,
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兩個星期後,導演回來又說:
04:14
"Let's put in those few seconds of film."
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「讓我們把那個眉毛 放幾秒鐘在電影裡吧」
04:16
Because that animator was allowed to share
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因為那位繪製師有機會分享
04:19
what we referred to as his slice of genius,
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他的天才點子,
04:22
he was able to help that director reconceive the character
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使他能夠幫助導演重新塑造這個角色。
04:26
in a subtle but important way that really improved the story.
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用微小但是重要的方式 切實地改善了故事。
04:30
What we know is, at the heart of innovation is a paradox.
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所以我們從這裡知道, 創新的核心是矛盾的。
04:35
You have to unleash the talents and passions of many people
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你既要釋放大家的才能和激情,
04:39
and you have to harness them into a work that is actually useful.
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又要控制他們去做有效的事。
04:43
Innovation is a journey.
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創新是道旅程。
04:46
It's a type of collaborative problem solving,
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是一種協作式的解決方案,
04:48
usually among people who have different expertise
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它通常發生在一個 成員各有所長、
04:51
and different points of view.
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視角多元化的團隊中。
04:53
Innovations rarely get created full-blown.
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創新很少是一開始就成熟的。
04:56
As many of you know,
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正如你們大多數人所知
04:58
they're the result, usually, of trial and error.
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創新本身其實是個「結果」, 是多次試錯之後的結果。
很多很多錯誤的開始、錯誤的步驟, 還有大量的失誤。
05:01
Lots of false starts, missteps and mistakes.
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05:05
Innovative work can be very exhilarating,
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創造性的工作可以特別過癮,
05:08
but it also can be really downright scary.
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也可以特別可怕。
05:13
So when we look at why it is that Pixar is able to do what it does,
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所以當我們在思考 「皮克斯是怎麼做到的」,
05:19
we have to ask ourselves, what's going on here?
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我們要問我們自己, 究竟發生了什麼?
05:23
For sure, history and certainly Hollywood,
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當然,無論是歷史上 還是好萊塢裡,
05:26
is full of star-studded teams that have failed.
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充滿了曾經失敗過的星級團隊。
05:29
Most of those failures are attributed
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幾乎所有的失敗,都歸結於
05:31
to too many stars or too many cooks, if you will, in the kitchen.
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團隊裡有過多的明星, 就像一個廚房裡塞進了太多的廚師。
05:36
So why is it that Pixar, with all of its cooks,
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所以 為什麼皮克斯和它的廚師們,
05:40
is able to be so successful time and time again?
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可以一次又一次地獲得成功?
05:45
When we studied an Islamic Bank in Dubai,
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當我們在迪拜研究一個伊斯蘭銀行,
05:48
or a luxury brand in Korea, or a social enterprise in Africa,
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或在韓國研究一個奢侈品牌, 或在非洲研究社交網絡創業公司時,
我們發現這些創新組織,
05:53
we found that innovative organizations
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都擁有三種能力:
05:55
are communities that have three capabilities:
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05:57
creative abrasion, creative agility and creative resolution.
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「創意摩擦」、「創造的靈活性」 和「創造性的解決方案」。
06:02
Creative abrasion is about being able to create a marketplace of ideas
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「創意摩擦」是通過辯論和討論, 創造一個「創意」的交流平台。
06:07
through debate and discourse.
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在創新機構裡,他們將差異放大,
06:10
In innovative organizations, they amplify differences,
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06:13
they don't minimize them.
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他們並不將差別減小。
06:14
Creative abrasion is not about brainstorming,
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創意摩擦不是腦力激盪。
06:17
where people suspend their judgment.
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(人們只把想法丟出來)
06:19
No, they know how to have very heated but constructive arguments
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不,他們知道如何進行激烈而有意義的爭論。
06:23
to create a portfolio of alternatives.
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來創造出大量的不同構想。
06:26
Individuals in innovative organizations
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在創新機構裡的個人,
06:28
learn how to inquire, they learn how to actively listen, but guess what?
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要學會如何詢問,學會如何時刻聆聽。 但是你知道嗎?
06:33
They also learn how to advocate for their point of view.
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他們還學著如何主張他們自己的觀點。
06:35
They understand that innovation rarely happens
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他們知道:
如果你不在團隊中保持多樣性和衝突, 創新就很難發生。
06:39
unless you have both diversity and conflict.
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06:43
Creative agility is about being able to test and refine that portfolio of ideas
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「創造的靈活性」是指,能夠通過快速的 追索、反應和調整,來檢驗和提煉那些創想。
06:48
through quick pursuit, reflection and adjustment.
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這是一種探索式的學習,
06:52
It's about discovery-driven learning
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06:53
where you act, as opposed to plan, your way to the future.
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你不必按照計劃行事, 未來的事沒有什麼是安排好的。
06:57
It's about design thinking where you have that interesting combination
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是一種結合了科學方法和藝術過程的 有趣的設計思維。
07:00
of the scientific method and the artistic process.
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07:04
It's about running a series of experiments, and not a series of pilots.
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它是進行一系列的實驗, 而不是制定一系列的指導規範。
07:08
Experiments are usually about learning.
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「實驗」往往就是學習的過程。
07:10
When you get a negative outcome,
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當你得到負面結果時,
07:12
you're still really learning something that you need to know.
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你至少學到了這樣做是行不通的。
07:15
Pilots are often about being right.
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而指導規範往往意味著絕對正確,
07:17
When they don't work, someone or something is to blame.
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如果你不按照指導的去做, 就有人或事要被責怪了。
07:22
The final capability is creative resolution.
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最後一點是「創造性的解決方案」。
07:25
This is about doing decision making
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這是關於決策制定的。
07:26
in a way that you can actually combine even opposing ideas
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你甚至要把截然相反的創想結合起來,
07:30
to reconfigure them in new combinations
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重新塑造它們,做成新的組合。
07:33
to produce a solution that is new and useful.
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從而產生一個既新穎又有用的解決方案。
07:36
When you look at innovative organizations, they never go along to get along.
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當你在研究創新機構時,你會發現 他們既不與人隔絕,也不好好相處,
07:40
They don't compromise.
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他們就是不妥協。
07:42
They don't let one group or one individual dominate,
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他們不讓任何一個人或者團隊做主,
07:45
even if it's the boss, even if it's the expert.
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即使是老闆也不行, 即使是專家也不行。
07:50
Instead, they have developed
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相反,他們創造了
07:51
a rather patient and more inclusive decision making process
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一種更加有耐心和包容力的決策方式,
07:55
that allows for both/and solutions to arise
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使得最後的解決方案 不僅僅是從幾個創想中挑出一個,
07:59
and not simply either/or solutions.
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還有可能是同時用上好幾個創想。
08:01
These three capabilities are why we see
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這三種能力,就是
08:05
that Pixar is able to do what it does.
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皮克斯能夠做到現在這樣的原因。
我來給你們另外一個例子,
08:10
Let me give you another example,
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08:12
and that example is the infrastructure group of Google.
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那是Google的基礎設施部門。
08:14
The infrastructure group of Google is the group
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Google的基礎設施部門
08:17
that has to keep the website up and running 24/7.
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負責網站每天24小時都運作。
08:21
So when Google was about to introduce Gmail and YouTube,
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所以當Google要推出 Gmail 和 YouTube 時,
08:25
they knew that their data storage system wasn't adequate.
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他們意識到,他們現有的 數據存儲容量不夠用了。
08:28
The head of the engineering group and the infrastructure group at that time
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當時,工程組和基礎設施組的組長
08:32
was a man named Bill Coughran.
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是一個叫Bill Coughran的人。
08:35
Bill and his leadership team, who he referred to as his brain trust,
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Bill和他的領導小組——也就是他的智囊團,
08:39
had to figure out what to do about this situation.
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需要想方法解決這個問題。
08:43
They thought about it for a while.
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他們想了一段時間。
08:44
Instead of creating a group to tackle this task,
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最終,他們不是為此 建一個小組去處理問題;
08:48
they decided to allow groups to emerge spontaneously
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而是讓大家根據自己支持的觀點, 自然地分組。
08:52
around different alternatives.
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08:54
Two groups coalesced.
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結果他們合併出了兩個組合。
08:57
One became known as Big Table,
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一個被成為 Big Table (大桌子),
09:00
the other became known as Build It From Scratch.
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另一個叫 Build it From Scratch (無中生有)。
09:03
Big Table proposed that they build on the current system.
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Big Table小組建議他們 在現有的系統基礎上再建,
09:06
Build It From Scratch proposed that it was time for a whole new system.
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Build it From Scratch小組則覺得 是時候把整個系統換成全新的了。
09:10
Separately, these two teams were allowed to work full-time
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這兩組分別投入時間去
09:14
on their particular approach.
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按照各自的想法工作。
09:16
In engineering reviews, Bill described his role as,
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從工程的角度來看,Bill 稱他的角色是
09:19
"Injecting honesty into the process by driving debate."
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「通過引起辯論,向工作進程中注入真誠」。
09:24
Early on, the teams were encouraged to build prototypes so that they could
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早些時候,每隊被鼓勵去造出樣品,
這樣他們就能和現實做比較,
09:28
"bump them up against reality and discover for themselves
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並且發現他們自己 和對手之間的強項和弱點。
09:32
the strengths and weaknesses of their particular approach."
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09:35
When Build It From Scratch shared their prototype with the group
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當Build it From Scratch分享他們的模型時
(如果網站出現問題時,它通過傳呼機報警。 但如果發生在半夜,有些人的傳呼機是關閉的)
09:38
whose beepers would have to go off in the middle of the night
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09:41
if something went wrong with the website,
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他們被明確的告知這個設計缺陷。
09:43
they heard loud and clear about the limitations of their particular design.
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當對解決方案的需要越來越緊急時,
09:48
As the need for a solution became more urgent
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09:51
and as the data, or the evidence, began to come in,
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——而且大量數據已經開始進入系統,
09:54
it became pretty clear that the Big Table solution
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很明顯的,Big Table的解決方案
09:57
was the right one for the moment.
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是對當前來說更適合的。
10:00
So they selected that one.
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所以他們選擇了Big Table。
10:02
But to make sure that they did not lose the learning
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但是為了確保他們沒有丟失
10:04
of the Build it From Scratch team,
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向Build it From Scratch小組學習的機會,
10:06
Bill asked two members of that team to join a new team that was emerging
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Bill讓Build it From Scratch的兩名隊員 和Big Table一起組建了一個新的團隊,
10:10
to work on the next-generation system.
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去開發下一代系統。
這整個過程花了將近兩年,
10:13
This whole process took nearly two years,
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10:17
but I was told that they were all working at breakneck speed.
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但我聽說他們每個成員都在極速工作。
10:21
Early in that process, one of the engineers had gone to Bill and said,
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過程的早期,一個工程師曾對Bill說:
10:24
"We're all too busy for this inefficient system
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「這個沒有效率的平行實驗, 讓我們每個人都忙得焦頭爛額。」
10:27
of running parallel experiments."
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10:30
But as the process unfolded, he began to understand
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隨著工作進程的展開,他也開始明白了
10:33
the wisdom of allowing talented people to play out their passions.
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這種,讓有才能的人 發揮自己熱情的智慧。
10:37
He admitted, "If you had forced us to all be on one team,
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他承認,「如果你只讓我們關注一個小組,
我們有可能只會關注誰對誰贏,
10:41
we might have focused on proving who was right, and winning,
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10:44
and not on learning and discovering what was the best answer for Google."
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而不會去學習和發現對Google最有利的答案」
所以,為什麼皮克斯和Google可以不斷地創新?
10:50
Why is it that Pixar and Google are able to innovate time and again?
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10:53
It's because they've mastered the capabilities required for that.
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這是因為他們已經掌握了所需的能力。
10:57
They know how to do collaborative problem solving,
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他們知道如何創造協同解決方案,
10:59
they know how to do discovery-driven learning
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他們知道如何探索性地學習,
11:01
and they know how to do integrated decision making.
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而且他們還知道如何做整合性的決策。
11:04
Some of you may be sitting there and saying to yourselves right now,
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你們中有些人有可能正坐在那裡,對自己說:
11:07
"We don't know how to do those things in my organization.
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「我們並不知道怎麼在我的機構裡做那些事情。
11:10
So why do they know how to do those things at Pixar,
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所以,為什麼皮克斯會知道那麼做?
11:13
and why do they know how to do those things at Google?"
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為什麼Google也知道該這麼做?」
11:16
When many of the people that worked for Bill told us,
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當很多為Bill工作過的人告訴我們,
11:19
in their opinion, that Bill was one of the finest leaders in Silicon Valley,
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他們覺得,Bill是矽谷最出色的領導人之一。
11:25
we completely agreed; the man is a genius.
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我們完全贊同,那個人是個天才。
11:29
Leadership is the secret sauce.
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領導力是一種秘密調料。
11:32
But it's a different kind of leadership,
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但是那是一種不一樣的領導力,
11:34
not the kind many of us think about when we think about great leadership.
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不是那種,我們都會想到的偉大的領導力。
11:40
One of the leaders I met with early on said to me,
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我之前見到的一位領導者告訴我,
11:42
"Linda, I don't read books on leadership.
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「Linda,我不看講領導力的書。
11:46
All they do is make me feel bad." (Laughter)
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它們只會讓我感覺不好。」 (笑聲)
11:49
"In the first chapter they say I'm supposed to create a vision.
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「第一章 他們說我應該創造一個景象。
11:52
But if I'm trying to do something that's truly new, I have no answers.
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但是如果我是真的在嘗試新的東西, 我想像不出來。
11:56
I don't know what direction we're going in
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我不知道我們的方向,
11:58
and I'm not even sure I know how to figure out how to get there."
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而且我都不知道怎麼達到目標。」
12:01
For sure, there are times when visionary leadership
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當然,有時候,有預見性的領導力
12:04
is exactly what is needed.
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是非常重要的。
12:06
But if we want to build organizations that can innovate time and again,
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但是如果我們想建造 有創新力的機構,
12:09
we must recast our understanding of what leadership is about.
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我們必須重新認識什麼是領導力。
12:14
Leading innovation is about creating the space
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領導創新,等於創造一個空間
12:17
where people are willing and able to do the hard work
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——讓大家願意,並且能夠 努力工作,去創新性解決問題。
12:20
of innovative problem solving.
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12:23
At this point, some of you may be wondering,
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此時,你們中一些人有可能在想:
12:27
"What does that leadership really look like?"
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「那種領導力到底是什麼樣子的?」
12:29
At Pixar, they understand that innovation takes a village.
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在皮克斯,它們很清楚 創新需要的東西很多。
12:34
The leaders focus on building a sense of community
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領導者關注於建造一種社區感
12:37
and building those three capabilities.
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和培養那三個能力 (創意摩擦,創造的靈活性 和創造性的解決方案)
12:40
How do they define leadership?
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他們是怎麼定義領導力的?
12:42
They say leadership is about creating a world
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他們說領導力就是創造一個世界,
12:44
to which people want to belong.
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一個人們想存在的世界。
12:46
What kind of world do people want to belong in at Pixar?
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在皮克斯工作的人 想存在與哪樣的世界呢?
12:49
A world where you're living at the frontier.
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一個你永遠處於前端的世界。
12:51
What do they focus their time on?
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他們把時間都用在哪裡了?
12:53
Not on creating a vision.
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不是在創造理念上。
12:55
Instead they spend their time thinking about,
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取而代之,他們把時間用在思考
12:57
"How do we design a studio that has the sensibility of a public square
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「我們怎麼才能設計出一個工作室,
它能創造出一個能 激起人們交流慾望的公共空間?」
13:02
so that people will interact?
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13:04
Let's put in a policy that anyone, no matter what their level or role,
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我們來定一個規矩:任何人,不看職位和角色
13:08
is allowed to give notes to the director
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都能直接向導演反應意見。
13:09
about how they feel about a particular film.
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表達他們對某部電影的想法。
13:12
What can we do to make sure
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我們怎麼樣才能確保
13:14
that all the disruptors, all the minority voices in this organization,
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所有的反對者,所有弱勢群體的聲音
能在我們這個組織發出和被聽見呢?
13:18
speak up and are heard?
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13:20
And, finally, let's bestow credit in a very generous way."
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所以最後,讓我們大方的授予功勞吧。
13:24
I don't know if you've ever looked at the credits of a Pixar movie,
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我不知道你們有沒有看過 皮克斯電影里的「感謝名單」,
13:27
but the babies born during a production are listed there.
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在製片期間出生的新生兒也列在名單上。
13:30
(Laughter)
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(笑聲)
13:31
How did Bill think about what his role was?
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那麼,Bill是如何看待自己的角色的呢?
13:34
Bill said, "I lead a volunteer organization.
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Bill 說「我帶領的是一個『志願組織』。
13:38
Talented people don't want to follow me anywhere.
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有才能的人才不想總聽我的指示。
13:42
They want to cocreate with me the future.
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他們(留在公司裡),是想和我一起創造未來。
13:45
My job is to nurture the bottom-up
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我的工作是把他們從下層扶持到頂峰,
13:48
and not let it degenerate into chaos."
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並且避免這個過程中發生混亂。」
13:51
How did he see his role?
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他是如何看到他自己的角色的呢?
13:52
"I'm a role model, I'm a human glue,
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「我是一個榜樣,一個人類膠水,
13:55
I'm a connector, I'm an aggregator of viewpoints.
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我是一個連接體,我是一個觀點的聚集者,
13:58
I'm never a dictator of viewpoints."
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我從來不是觀點的獨裁者。」
14:00
Advice about how you exercise the role?
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實踐你的角色的忠告呢?
14:02
Hire people who argue with you.
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「招聘能和你爭論的人。」
14:05
And, guess what?
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還有一點,你猜是什麼?
14:06
Sometimes it's best to be deliberately fuzzy and vague.
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「有時候,最好故意把態度表現得含糊不清。」
14:11
Some of you may be wondering now,
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你們其中有些人現在有可能在想,
14:12
what are these people thinking?
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「這些人都在想些什麼?」
14:14
They're thinking,
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他們在想,
14:15
"I'm not the visionary, I'm the social architect.
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我不是一個有遠見的領導者, 我是個社會建築師。
14:18
I'm creating the space where people are willing and able
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我在創造一個人們願意並且能夠
14:22
to share and combine their talents and passions."
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分享和結合他們的才能和熱情的空間。
14:25
If some of you are worrying now that you don't work at a Pixar,
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如果在座的有人在擔心:我既不在皮克斯工作,
14:28
or you don't work at a Google,
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也不在Google工作。
14:30
I want to tell you there's still hope.
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我想告訴你,還有希望。
14:33
We've studied many organizations
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我們研究了很多機構,
14:35
that were really not organizations you'd think of
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一些你想不到的機構,
14:37
as ones where a lot of innovation happens.
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那裡同樣出現了很多創新。
14:40
We studied a general counsel in a pharmaceutical company
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我們研究了一個製藥公司的主管。
14:43
who had to figure out how to get the outside lawyers,
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他在想辦法讓外面的律師,
14:46
19 competitors, to collaborate and innovate.
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19個競爭對手,去合作和創新。
14:48
We studied the head of marketing at a German automaker
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我們研究了一個德國汽車商的銷售主管。
14:52
where, fundamentally, they believed that it was the design engineers,
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他們從根本上認為,設計工程師才是 需要創新的。而不僅是那些銷售人員。
14:55
not the marketeers, who were allowed to be innovative.
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我們也研究了在HCL科技工作的Vineet Nayar。
14:59
We also studied Vineet Nayar at HCL Technologies,
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15:03
an Indian outsourcing company.
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HCL是一家印度外包公司。
15:05
When we met Vineet,
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但我們見到Vinnet的時候,
15:06
his company was about, in his words, to become irrelevant.
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對於他來說,他的公司正變得無關緊要。
15:10
We watched as he turned that company into a global dynamo of I.T. innovation.
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我們親眼見證他把他的公司 變成了一個全球IT創新的發電機。
15:16
At HCL technologies, like at many companies,
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在HCL科技,像很多公司一樣,
15:19
the leaders had learned to see their role as setting direction
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領導者需要清楚他們自己 是負責設定目標的角色,
15:23
and making sure that no one deviated from it.
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並且確保沒有人偏離軌道。
15:27
What he did is tell them it was time for them
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而他所做的是:告訴他們,現在是該他們
15:31
to think about rethinking what they were supposed to do.
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重新思考,應該做什麼的時間。
15:34
Because what was happening is that everybody was looking up
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因為,在這之前,所有人都在往上看,
15:37
and you weren't seeing the kind of bottom-up innovation
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而你卻沒有看到底層的創新。
15:40
we saw at Pixar or Google.
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沒有看到我們在皮克斯和Google看到的那種創新。
15:43
So they began to work on that.
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所以他們開始在這方面下功夫,
15:44
They stopped giving answers, they stopped trying to provide solutions.
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他們停止給出答案,他們停止給出解決方式。
15:48
Instead, what they did is they began to see
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取而代之,他們開始看見
15:51
the people at the bottom of the pyramid, the young sparks,
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金字塔底端的 年輕的火花。
15:55
the people who were closest to the customers,
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他們是最接近消費者的人,
15:58
as the source of innovation.
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是創新的源泉。
16:00
They began to transfer the organization's growth
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他們開始將機構的成長 轉變爲另一個等級。
16:03
to that level.
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16:07
In Vineet's language, this was about inverting the pyramid
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用Vinnet的話來說,這是顛倒金字塔。
16:10
so that you could unleash the power of the many
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這樣就可以釋放多數人的能力,
16:13
by loosening the stranglehold of the few,
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解掉少數人的束縛,
16:16
and increase the quality and the speed of innovation
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並且增強創新的質量和速度。
16:19
that was happening every day.
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這樣的改變每天都在發生。
16:23
For sure, Vineet and all the other leaders that we studied
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當然,Vineet和眾多我們研究過的領導者
16:27
were in fact visionaries.
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都是非常有遠見的人。
16:30
For sure, they understood that that was not their role.
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而且,他們也清楚的知道 自己不該是那種總是做決定的人。
16:35
So I don't think it is accidental that many of you did not recognize Ed.
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所以我並不認為你們大多數人 不認識艾德(皮克斯創始人)是個巧合。
16:40
Because Ed, like Vineet, understands that our role as leaders
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因為艾德就像Vinnet一樣, 明白自己作為領導者的角色
16:44
is to set the stage, not perform on it.
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是去為別人創造一個舞台, 而不是自己一個人的表演。
16:49
If we want to invent a better future,
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如果我們想打造一個更好的未來,
16:51
and I suspect that's why many of us are here,
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(我認為這是大多數我們在場的原因)
16:55
then we need to reimagine our task.
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那麼我們需要重新想像我們的任務。
16:59
Our task is to create the space
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我們的任務是創造空間,
17:01
where everybody's slices of genius
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在那裡 每一個人天才的一面,
17:04
can be unleashed and harnessed,
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都會被發覺、被釋放、被利用,
17:08
and turned into works of collective genius.
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並且被整合成集體的智慧。
17:11
Thank you.
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謝謝。
17:13
(Applause)
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(掌聲)
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