Wingham Rowan: A new kind of job market

57,551 views ・ 2013-01-28

TED


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00:00
Translator: Timothy Covell Reviewer: Morton Bast
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翻译人员: Emma Zhao 校对人员: Claire Yeh
00:15
This is about a hidden corner of the labor market.
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劳动力市场上有个角落倍受冷落。
00:19
It's the world of people who need to work ultra-flexibly,
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世界上有很多人需要特别灵活的工作时间,
00:22
if they're to work at all.
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如果他们需要工作的话。
00:24
So think, for instance,
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例如,
00:25
of someone who has a recurring but unpredictable medical condition,
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一个人患病,有经常性的却不知道什么时候会发作的病
00:28
or somebody who's caring for a dependent adult,
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或是家里有无自主能力需要照顾的成年人
00:31
or a parent with complex child care needs.
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抑或是一对需要照顾孩子的父母
00:34
Their availability for work can be such that it's,
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他们能工作的时间仅仅是
00:37
"A few hours today.
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"今天的几个小时。
00:39
Maybe I can work tomorrow, but I don't know if and when yet."
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也许明天我可以工作,但这都不确定"。
00:42
And it's extraordinarily difficult for these people
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这些人要找工作十分困难,
00:45
to find the work that they so often need very badly.
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偏偏他们又十分需要工作。
00:48
Which is a tragedy because there are employers
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这简直是悲剧,
00:51
who can use pools of very flexible local people
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因为这是一群可以灵活运用的本地雇员,
00:54
booked completely ad hoc around when that person wants to work.
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这些人的时间可以在想要工作的时候被预订
00:58
Imagine that you run a cafe.
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想象你有一家快餐厅
01:01
It's mid-morning, the place is filling up.
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正好是中午,人满为患。
01:02
You're going to have a busy lunchtime rush.
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繁忙的午餐时间马上就道了。
01:04
If you could get two extra workers for 90 minutes
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如果你能雇两个额外的员工,来做个把小时
01:07
to start in an hour's time,
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帮你照顾这要命的90分钟。
01:10
you'd do it, but they'd have to be reliable, inducted in how your cafe works.
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你肯定很乐意。当然,他们得可靠并熟悉快餐厅的工作。
01:15
They'd have to be available at very competitive rates.
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他们的工资得很有竞争力,
01:17
They'd have to be bookable in about the next minute.
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他们得可以立即被预订
01:20
In reality, no recruitment agency wants to handle that sort of business,
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现实中,没有招聘代理机构愿意碰这类业务
01:24
so you are going to muddle by, understaffed.
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因此,你只能在人手不足时勉强应付。
01:27
And it's not just caterers, it's hoteliers, it's retailers,
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这不只是快餐业(的问题),它是酒店经营者、 零售商,
01:30
it's anyone who provides services to the public or businesses.
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它是任何人向公众或企业提供服务的人(的问题)。
01:33
There's all sorts of organizations that can use these pools of very flexible people,
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有各种各样的组织,可以使用这些需要自由工作时间的人,
01:37
possibly already once they've been inducted.
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可能他们已经被招募了。
01:40
At this level of the labor market,
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在这一级别的劳动力市场,
01:43
what you need is a marketplace for spare hours.
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你需要的是一个可以交易空闲时间的市场
01:46
They do exist. Here's how they work.
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它们确实存在。它们是这样运作的。
01:48
So in this example, a distribution company has said,
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例如,一个分销公司说,
01:52
we've got a rush order that we've got to get out of the warehouse tomorrow morning.
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我们有个急件,要求明天早上就得送出仓库。
01:55
Show us everyone who's available.
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告诉我们谁有空。
01:57
It's found 31 workers.
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它找到31个人有空
01:58
Everybody on this screen is genuinely available at those specific hours tomorrow.
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这屏幕出现的每个人,在明天指定的几个小时内,都绝对可以工作。
02:02
They're all contactable in time for this booking.
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他们在这个预约时间内都可以联系到。
02:04
They've all defined the terms on which they will accept bookings.
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他们已经提出了接受预约的条件。
02:08
And this booking is within all the parameters for each individual.
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而这个预约满足了这里每一个人的所有要求
02:12
And they would all be legally compliant by doing this booking.
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满足了所有法律规定的要求
02:14
Of course, they're all trained to work in warehouses.
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当然,他们对于仓库工作训练有素。
02:16
You can select as many of them as you want.
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你可以按你的需求选择尽可能多的雇员。
02:18
They're from multiple agencies.
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他们来自多个中介机构。
02:20
It's calculated the charge rate for each person for this specific booking.
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这里计算出这次预约要付给每个人多少雇佣金。
02:24
And it's monitoring their reliability.
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同时还可以核查他们的真实性。
02:26
The people on the top row are the provenly reliable ones.
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最上面一行的人,是最可靠的。
02:29
They're likely to be more expensive.
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所以雇佣金可能会高点。
02:31
In an alternative view of this pool of local, very flexible people,
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另一个这些人可以发挥作用的场合,
02:34
here's a market research company,
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有一个市场调研公司,
02:36
and it's inducted maybe 25 local people in how to do street interviewing.
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它征召了25个本地人并告诉他们怎么做街头采访。
02:40
And they've got a new campaign. They want to run it next week.
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他们有一个新的市场计划。他们想要下个星期就付诸行动。
02:42
And they're looking at how many of the people they've inducted
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他们可以看他们招募的这些人中
02:46
are available each hour next week.
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在下周每天中分别有几个小时有空。
02:48
And they'll then decide when to do their street interviews.
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他们然后会决定什么时候做街头采访。
02:51
But is there more that could be done
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但是我们还可以为
02:53
for this corner of the labor market?
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劳动力市场角落的这些人做得更多吗?
02:55
Because right now there are so many people
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因为现在有这么多人
02:58
who need whatever economic opportunity they can get.
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会尽力争取到一切可以挣钱的机会
03:01
Let's make it personal.
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让我们使其个性化。
03:03
Imagine that a young woman -- base of the economic pyramid,
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想象一下一名年轻女子——在经济金字塔的底端,
03:06
very little prospect of getting a job --
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很差的就业前景——
03:08
what economic activity could she theoretically engage in?
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她可以参与什么经济活动呢?
03:12
Well, she might be willing to work odd hours
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嗯,她可能会愿意在别人不愿意的时段工作
03:14
in a call center, in a reception area, in a mail room.
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在电话中心,接待员,或者邮局。
03:18
She may be interested in providing local services to her community:
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她可能会对为她的社区提供服务感兴趣:
03:21
babysitting, local deliveries, pet care.
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保姆、 送货、宠物护理。
03:24
She may have possessions that she would like to trade
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她可能有她想要交易的物品,
03:27
at times she doesn't need them.
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当她不需要的时候。
03:28
So she might have a sofa bed in her front room that she would like to let out.
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所以她可能在客厅有个沙发床想要出让,
03:32
She might have a bike, a video games console she only uses occasionally.
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她可能会有偶尔用用的自行车和游戏机。
03:36
And you're probably thinking -- because you're all very web-aware --
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你可能会想——因为你们都非常熟悉互联网——
03:39
yes, and we're in the era of collaborative consumption,
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是的,我们是在合作消费的时代,
03:42
so she can go online and do all this.
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所以她可以在网上做这些事。
03:43
She can go to Airbnb to list her sofa bed,
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她可以去Airbnb列出她的沙发床
03:46
she can go to TaskRabbit.com and say, "I want to do local deliveries," and so on.
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她可以到TaskRabbit.com去说:"我想要做本地的送货服务。"等等。
03:50
These are good sites, but I believe we can go a step further.
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这些都是不错的网站,但我相信我们可以走的更远。
03:55
And the key to that is a philosophy that we call modern markets for all.
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其中的关键在于被称作大众现代市场的哲理。
04:02
Markets have changed beyond recognition in the last 20 years,
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在过去的 20 年中,市场产生了很大的变化,
04:06
but only for organizations at the top of the economy.
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但只是为高层的经济组织。
04:10
If you're a Wall Street trader, you now take it for granted
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如果你是华尔街交易员,你现在认为它理所当然,
04:13
that you sell your financial assets in a system of markets
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你在一个系统的市场出售你的金融资产
04:16
that identifies the most profitable opportunities for you in real time,
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当下市场体系中最具利润的机会,
04:20
executes on that in microseconds within the boundaries you've set.
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这个体系在你设置的边界内的一微秒内,
04:23
It analyzes supply and demand and pricing
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能够分析出供求和定价
04:27
and tells you where your next wave of opportunities are coming from.
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并告诉你下一波机会来自何处。
04:29
It manages counterparty risk in incredibly sophisticated ways.
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它以令人难以置信的复杂的方式管理交易风险。
04:32
It's all extremely low overhead.
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它把所有额外开销降到最低。
04:35
What have we gained at the bottom of the economy
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我们从经济金字塔的底部得到了什么
04:38
in terms of markets in the last 20 years?
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在去20 年的市场中?
04:42
Basically classified adverts with a search facility.
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基本上只有分类广告与搜索引擎。
04:48
So why do we have this disparity
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所以我们为什么有这种差异
04:50
between these incredibly sophisticated markets at the top of the economy
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这些令人难以置信的复杂市场顶部的经济之间
04:54
that are increasingly sucking more and more activity and resource
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这越来越多地吸更多的活动和资源
04:57
out of the main economy into this rarefied level of trading,
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主要经济成这出稀薄交易的水平
05:01
and what the rest of us have?
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我们其余的人有什么?
05:03
A modern market is more than a website;
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一个现代的市场不只是一个网站 ;
05:06
it's a web of interoperable marketplaces,
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它是一个 可互操作市场的网络,
05:09
back office mechanisms, regulatory regimes,
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后台公室机制、 管理制度,
05:11
settlement mechanisms, liquidity sources and so on.
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解决机制、 流动性来源等等。
05:16
And when a Wall Street trader comes into work in the morning,
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当华尔街交易员早上上班时,
05:19
she does not write a listing for every financial derivative she wants to sell today
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她不会为每个她今天想要卖掉金融衍生产品去列表
05:25
and then post that listing on multiple websites
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然后把这个表发到多个网站上
05:27
and wait for potential buyers to get in touch
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等待潜在买家来联系
05:30
and start negotiating the terms on which she might trade.
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好开始谈判她可能交易的条款。
05:33
In the early days of this modern markets technology,
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在现代市场技术的早期,
05:36
the financial institutions worked out
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金融机构想出方法
05:38
how they could leverage their buying power, their back office processes,
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如何能利用他们的购买能力,他们的后台办公流程,
05:42
their relationships, their networks
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他们的关系,他们的网络
05:44
to shape these new markets that would create all this new activity.
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去塑造创造这项新活动的新市场。
05:49
They asked governments for supporting regulatory regimes,
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他们要求政府支持的监管制度,
05:52
and in a lot of cases they got it.
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并在很多情况下,他们得到了。
05:55
But throughout the economy,
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但在整个经济,
05:57
there are facilities that could likewise leverage
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有很多设施同样可以利用
05:59
a new generation of markets
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一代新的市场
06:01
for the benefit of all of us.
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来帮助我们所有的人。
06:04
And those facilities --
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这些设施-
06:06
I'm talking about things like the mechanisms that prove our identity,
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我所说的诸如机制来证明我们的身份,
06:09
the licensing authorities
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发牌当局
06:12
that know what each of us is allowed to do legally at any given time,
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知道我们每个人都允许在任何给定时间去合法的做这些流程
06:15
the processes by which we resolve disputes through official channels.
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我们通过官方渠道来解决争端。
06:19
These mechanisms, these facilities
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这些机制,这些设施
06:22
are not in the gift of Craigslist or Gumtree or Yahoo,
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不在 Craigslist 或Gumtree或雅虎这样的网站的礼品栏里,
06:26
they're controlled by the state.
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他们是由国家控制。
06:29
And the policymakers who sit on top of them
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坐在上面的政策制定者
06:31
are, I suggest, simply not thinking about how those facilities could be used
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我认为,并没有考虑如何运用这些设施
06:38
to underpin a whole new era of markets.
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以巩固市场的全新时代。
06:40
Like everyone else, those policymakers are taking it for granted
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像其他人一样,这些政策制定者也认为理所当然
06:45
that modern markets are the preserve
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现代市场都保留
06:47
of organizations powerful enough to create them for themselves.
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强大到足以创建他们自己的组织。
06:55
Suppose we stopped taking that for granted.
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假设我们不再把它想当然。
06:59
Suppose tomorrow morning the prime minister of Britain or the president of the U.S.,
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假设明天早上,英国总理或美国总统
07:02
or the leader of any other developed nation,
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或任何其他发达国家的领导人
07:04
woke up and said, "I'm never going to be able to create
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醒来了说:"我再也不能够创造
07:08
all the jobs I need in the current climate.
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当前所需要到所有工作机会。
07:10
I have got to focus on whatever economic opportunity I can get to my citizens.
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我要侧重于我能带给我的人民的经济机会。
07:15
And for that they have to be able to access state-of-the-art markets.
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为此他们必须能够接近最新的市场。
07:19
How do I make that happen?"
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如何能做到呢?"
07:22
And I think I can see a few eyes rolling.
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我会看到有些人不相信。
07:25
Politicians in a big, complex, sophisticated I.T. project?
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政客们在做一个复杂尖端的大IT项目?
07:28
Oh, that's going to be a disaster waiting to happen.
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哦,那将会是一场灾难。
07:32
Not necessarily.
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也不一定。
07:35
There is a precedent for technology-enabled service
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以前曾有一个技术驱动型的服务
07:38
that has been initiated by politicians in multiple countries
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这是由多个国家的政界人士发起的
07:41
and has been hugely successful:
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并已取得巨大成功:
07:44
national lotteries.
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国家政府奖券。
07:47
Let's take Britain as an example.
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让我们以英国为例。
07:48
Our government didn't design the national lottery,
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我们的政府没有设计国家彩票,
07:51
it didn't fund the national lottery, it doesn't operate the national lottery.
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它没有资助国家彩票,它不会操纵国家彩票。
07:54
It simply passed the National Lottery Act and this is what followed.
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它只是通过了《国家彩票法》 ,然后付诸实施。
07:59
This act defines what a national lottery will look like.
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该法令规定了国家彩票将是什么样子。
08:02
It specifies certain benefits
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它明确了某些福利
08:04
that the state can uniquely bestow on the operators.
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也唯独国家可以赋予经营者这些福利。
08:07
And it puts some obligations on those operators.
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并赋予这些经营者一些义务。
08:09
In terms of spreading gambling activity to the masses,
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在传播赌博活动方面,
08:13
this was an unqualified success.
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这是一个不合格的成功。
08:16
But let's suppose that our aim
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让我们假设,我们的目标
08:17
is to bring new economic activity to the base of the pyramid.
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是给金字塔的底部带来新的经济活动。
08:21
Could we use the same model?
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我们能使用相同的模式吗?
08:23
I believe we could.
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我相信我们可以。
08:25
So imagine that policymakers outlined a facility.
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想象一下政策制定者描绘出了一个大概的设施。
08:29
Let's call it national e-markets, NEMs for short.
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让我们称之为国家电子市场,简称 NEMs。
08:33
Think of it as a regulated public utility.
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把它当作受监管的公用事业。
08:35
So it's on a par with the water supply or the road network.
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所以它可与水的供应或道路网络相提并论。
08:38
And it's a series of markets for low-level trade
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它是一系列的低级贸易市场
08:42
that can be fulfilled by a person or a small company.
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这可以由一人或一个小公司来完成。
08:45
And government has certain benefits
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政府有一定的福利
08:48
it can uniquely bestow on these markets.
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是唯独它才能够授予这些市场的。
08:50
It's about public spending going through these markets
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公共开支就是通过这些市场
08:53
to buy public services at the local level.
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交换回地方级别的公共服务。
08:56
It's about interfacing these markets
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这些市场相互接轨
08:57
direct into the highest official channels in the land.
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直接进入最高官方渠道。
09:01
It's about enshrining government's role as a publicist for these markets.
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是有关在这些市场中政府所扮演的宣传员的角色。
09:04
It's about deregulating some sectors
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是关于放宽某些部门
09:07
so that local people can enter them.
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从而使当地人民可以进入到这些部门。
09:09
So, taxi journeys might be one example.
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所以,的士旅途可能是一个例子。
09:11
And there are certain obligations that should go with those benefits
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而在享有福利的同时也应该有某些义务
09:16
to be placed on the operators,
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给经营者,
09:17
and the key one is, of course,
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当然,关键的一个是,
09:19
that the operators pay for everything,
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经营者支付一切,
09:22
including all the interfacing into the public sector.
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包括为接轨公共部门的所有费用。
09:25
So imagine that the operators make their return
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想象一下经营者的获益
09:28
by building a percentage markup into each transaction.
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来自于在每笔交易当中所占据的一定抽成。
09:31
Imagine that there's a concession period
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想象一下有优惠期
09:34
defined of maybe 15 years
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也许 定为15 年
09:36
in which they can take all these benefits and run with them.
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这期间,他们得到所有的福利并应用于运营。
09:41
And imagine that the consortia who bid to run it are told,
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想象一下得到运营 的财团被告知,
09:44
whoever comes in at the lowest percentage markup on each transaction
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谁在每笔交易中的百分比最低
09:48
to fund the whole thing
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来资助整个运营
09:49
will get the deal.
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就将获得这笔交易。
09:51
So government then exits the frame.
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然后政府就会退出。
09:52
This is now in the hands of the consortium.
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如今就由财团来掌控。
09:54
Either they are going to unlock an awful lot of economic opportunity
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要么他们要解锁很多的经济机会
09:57
and make a percentage on all of it
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并且从中抽成
09:59
or it's all going to crash and burn,
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要么就任由它亏损破产,
10:00
which is tough on their shareholders.
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对其股东来说是很难的。
10:02
It doesn't bother the taxpayer necessarily.
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它不一定妨碍纳税人。
10:04
And there would be no constraints on alternative markets.
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对其他市场也没有制约。
10:09
So this would just be one more choice
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所以这只不过是会多一个选择出现在
10:11
among millions of Internet forums.
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在数以百万计互联网论坛中。
10:14
But it could be very different,
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它可能是非常不同的
10:17
because having access to those state-backed facilities
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因为进入这些国家支持的设施
10:20
could incentivize this consortium
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可以激励这个财团
10:23
to seriously invest in the service.
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来认真投资这项服务。
10:25
Because they would have to get a lot of these small transactions going
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因为他们要让大量的小笔交易
10:28
to start making their return.
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开始为他们谋利。
10:30
So we're talking about sectors like home hair care,
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所以我们讲的是诸如家庭头发护理,
10:35
the hire of toys, farm work,
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租用玩具、 农场工作,
10:38
hire of clothes even, meals delivered to your door,
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甚至租用衣服,和送餐服务,
10:42
services for tourists, home care.
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旅游、 家庭护理服务。
10:44
This would be a world of very small trades, but very well-informed,
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这会是一些不起眼的行业,但消息非常灵通
10:51
because national e-markets will deliver data.
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因为国家电子市场将提供数据。
10:55
So this is a local person
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所以这是一个本地人
10:57
potentially deciding whether to enter the babysitting market.
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可能决定是否进入保姆市场。
11:00
And they might be aware that they would have to fund vetting and training
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而他们也可能会发现他们要花钱去做审批和接受培训
11:03
if they wanted to go into that market.
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只要他们想进入这个市场的话。
11:04
They'd have to do assessment interviews with local parents
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他们要与本地想雇佣保姆的家长
11:07
who wanted a pool of babysitters.
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做评估面试。
11:09
Is it worth their while?
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这值得吗?
11:10
Should they be looking at other sectors?
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他们要不要看看别的部门呢?
11:12
Should they be moving to another part of the country
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要不要搬到本国的另一个地区呢?
11:14
where there's a shortage of babysitters?
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那些保姆短缺的地方?
11:16
This kind of data can become routine.
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这种数据可以成为惯例。
11:18
And this data can be used by investors.
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此数据可被投资者使用。
11:20
So if there's a problem with a shortage of babysitters in some parts of the country
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如果某些地区有保姆短缺问题
11:23
and the problem is nobody can afford the vetting and training,
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问题是没有人可以负担得起审批和培训,
11:26
an investor can pay for it
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投资者可以付钱
11:28
and the system will tithe back the enhanced earnings of the individuals
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系统将从个人增加的收入中抽税
11:31
for maybe the next two years.
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也就是可能在接下来的两年中这样子。
11:33
This is a world of atomized capitalism.
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这是一个原子化的资本主义世界
11:36
So it's small trades by small people,
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它是一小部分人做着小的交易,
11:38
but it's very informed, safe, convenient, low-overhead and immediate.
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但它的非常可靠、 安全、 方便、 低开销和直接。
11:45
Some rough research suggests this could unlock
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部分大致的研究表明这将开启
11:48
around 100 million pounds' worth a day of new economic activity
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一天约 1 亿英镑的新的经济活动
11:52
in a country the size of the U.K.
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在像英国这么大的国家。
11:54
Does that sound improbable to you?
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你这听起来不可能吗?
11:57
That's what a lot of people said about turbo trading
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曾有很多人对涡轮交易的看法就是这样
12:01
in financial exchanges 20 years ago.
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也就是在20年前的金融交易所里。
12:04
Do not underestimate the transformative power
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不要低估真正现代市场的
12:07
of truly modern markets.
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这种变革的力量。
12:11
Thank you.
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谢谢。
12:12
(Applause)
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(掌声)
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