Chris Bangle: Great cars are Art

Translator: Jenny Zurawell

翻译人员: Jiang Serene 校对人员: Bingran Liu

What I want to talk about is, as background,

正如投影上所显示的，我想说的是

is the idea that cars are art.

汽车是艺术这样一种理念

This is actually quite meaningful to me,

这实际上对我非常有意义

because car designers tend to be a little bit low on the totem pole --

因为汽车设计师往往在艺术界地位有点低

we don't do coffee table books with just one lamp inside of it --

我们不做咖啡桌书籍，那仅有一盏灯在里面

and cars are thought so much as a product

而且汽车总被认为是种产品

that it's a little bit difficult to get into the aesthetic side

这样很难考虑到美学的一面

under the same sort of terminology that one would discuss art.

尤其是使用术语讨论艺术时

And so cars, as art, brings it into an emotional plane -- if you accept that --

但是汽车和艺术一样都存在于情感的层面，如果你们认同的话

that you have to deal with on the same level you would with art with a capital A.

所以你得用同样的视角看汽车，就像你看艺术

Now at this point you're going to see a picture of Michelangelo.

现在你们会看到一幅米开朗琪罗（的雕塑）的照片

This is completely different than automobiles.

这和汽车截然不同

Automobiles are self-moving things, right? Elevators are automobiles.

汽车就是自己会移动，对吧？那电梯也会自己动。

And they're not very emotional; they solve a purpose;

它们都没有情感，它们用作某种用途

and certainly automobiles have been around for 100 years

当然汽车已经有100年左右的历史了

and have made our lives functionally a lot better in many ways;

而且在很多方面让我们的生活更好。

they've also been a real pain in the ass,

它们也一直带来问题

because automobiles are really the thing we have to solve.

因为汽车是我们必须要解决的东西

We have to solve the pollution, we have to solve the congestion --

我们得解决污染的问题，解决交通阻塞的问题

but that's not what interests me in this speech.

但那不是我这次想说的

What interests me in this speech is cars. Automobiles may be what you use,

我这次想说的是车子。汽车可能是你们所使用的，

but cars are what we are, in many ways.

但是汽车在很多方面就是我们自己

And as long as we can solve the problems of automobiles,

只要我们能解决汽车带来的问题

and I believe we can, with fuel cells or hydrogen, like BMW is really hip on,

我相信我们能够用燃料电池或氢实现，就像宝马所用的。

and lots of other things, then I think we can look past that

还有许多其他的解决办法，我觉得我们能看到问题后面的东西

and try and understand why this hook is in many of us --

并尝试理解为什么汽车和人之间存在纽带

of this car-y-ness -- and what that means, what we can learn from it.

以及这意味着什么，我们可以从中学到什么

That's what I want to get to. Cars are not a suit of clothes;

这就是我将要说的。车子不是一套衣服

cars are an avatar. Cars are an expansion of yourself:

车子是种化身，是你的延伸

they take your thoughts, your ideas, your emotions, and they multiply it --

车子”说出“你的思想，你的灵感，你的感情—并且将其放大——

your anger, whatever. It's an avatar.

甚至你的愤怒，不管怎样，它是种化身。

It's a super-waldo that you happen to be inside of, and if you feel sexy,

它是个超级沃尔多，而你恰巧坐在里面。如果你感到性感，

the car is sexy. And if you're full of road rage,

这车子就很性感。如果你一开车就大发雷霆，

you've got a "Chevy: Like a Rock," right?

你就会选一辆”雪弗莱：就像摇滚“，对吧？

Cars are a sculpture -- did you know this?

你知道吗？汽车也是雕像。

That every car you see out there is sculpted by hand.

每一辆你看到的车子都是手工雕刻的。

Many people think, "Well, it's computers,

许多人认为，“嗯，那是电脑做的，

and it's done by machines and stuff like that."

是由机器那类的东西完成的。”

Well, they reproduce it, but the originals are all done by hand.

的确，它们能复制这个过程，但设计最初的车子是手工做的，

It's done by men and women who believe a lot in their craft.

是那些对自己的工作有很强信念的男人女人完成的。

And they put that same kind of tension into the sculpting of a car

他们把相同的迫切感投入到汽车的塑造中，

that you do in a great sculpture that you would go and look at in a museum.

就像在做一件能放进博物馆的伟大的雕塑。

That tension between the need to express, the need to discover,

在急切的表达和急切的探索中的迫切感

then you put something new into it,

然后你加入一点新东西

and at the same time you have bounds of craftsmanship.

同时你又受到制造工艺的制约

Rules that say, this is how you handle surfaces;

规章中写着，你该如何处理车子的表面

this is what control is all about; this is how you show you're a master of your craft.

这就是设计的核心部分，这就是你如何显示自己是大师的地方。

And that tension, that discovery, that push for something new --

那种迫切感，探索，创新的动力，

and at the same time, that sense of obligation

同时还有对于工艺的责任感

to the regards of craftsmanship --

这些在汽车和其他任何东西一样强烈

that's as strong in cars as it is in anything.

我们仍用黏土工作，这并没有改变太多

We work in clay, which hasn't changed much

自从米开朗基罗开始使用黏土塑造形象。

since Michelangelo started screwing around with it,

而且也有非常有趣的相同。

and there's a very interesting analogy to that too.

就说一句——米开朗基罗说过他在“探寻土中的人物”，对吧？

Real quickly -- Michelangelo once said he's there to "discover the figure within," OK?

那就是，汽车

There we go, the automobile.

那是100年前，你知道吗？

That was 100 years right there -- did you catch that?

从刚才那个到这个，汽车变了很多，不是吗？

Between that one there, and that one there, it changed a lot didn't it?

当然这不是销售，这里有个很有趣的汽车的概念

OK, it's not marketing; there's a very interesting car concept here,

但我在这儿并不想谈论有关市场学的部分

but the marketing part is not what I want to talk about here.

我想说的是这个

I want to talk about this.

为什么你要自己洗车？那是什么，感官上的刺激？

Why it means you have to wash a car, what is it, that sensuality

你得去触碰它？这就是内在的雕塑性，那感官上的刺激

you have to touch about it? That's the sculpture that goes into it. That sensuality.

我们就是这样制造汽车的。

And it's done by men and women working just like this, making cars.

现在这小段话引自亨利.摩尔有关雕塑的话

Now this little quote about sculpture from Henry Moore,

我相信摩尔所谈论的那个“其中的压力”

I believe that that "pressure within" that Moore's talking about --

至少是提到汽车的时候

at least when it comes to cars --

和这个重要的概念完全一致

comes right back to this idea of the mean.

那是求生的愿望，生存的需要，表达的欲望

It's that will to live, that need to survive, to express itself,

融入在汽车中，使我这样的人着迷。

that comes in a car, and takes over people like me.

我们告诉其他人，“做这个，做那个，做那个“， 直到这东西诞生

And we tell other people, "Do this, do this, do this," until this thing comes alive.

我们完全陷入其中。美丽是这种

We are completely infected. And beauty can be the result

沉浸其中的结果，这实在太美妙了

of this infectiousness; it's quite wonderful.

这个雕塑，当然，是整个的核心，

This sculpture is, of course, at the heart of all of it,

正是它将手工变为汽车

and it's really what puts the craftsmanship into our cars.

而且它不是完全不同，真的，当他们这样工作，

And it's not a whole lot different, really, when they're working like this,

或当有人这样工作。

or when somebody works like this.

这是相同的信奉，相同的美丽。

It's that same kind of commitment, that same kind of beauty.

现在我要谈重点了：汽车是种艺术。

Now, now I get to the point. I want to talk about cars as art.

艺术，在柏拉图派眼中，是真理，美丽和爱。

Art, in the Platonic sense, is truth; it's beauty, and love.

这也是汽车设计师和工程师分歧最大的地方

Now this is really where designers in car business diverge from the engineers.

我们关于爱没有分歧

We don't really have a problem talking about love.

我们关于真理或美丽的问题没有分歧

We don't have a problem talking about truth or beauty in that sense.

这都是我们所寻找的——

That's what we're searching for --

当我们工作时，我们的确试图找出真理

when we're working our craft, we are really trying to find that truth out there.

我们不要空虚的美丽

We're not trying to find vanity and beauty.

我们在试着寻找真理中的美丽

We're trying to find the beauty in the truth.

然而工程师总用”牛顿“的眼光看事情

However, engineers tend to look at things a little bit more Newtonian,

而不是这种量子论的方法

instead of this quantum approach.

我们在对付不理性

We're dealing with irrationalisms,

我们在应对的确存在的矛盾

and we're dealing with paradoxes that we admit exist,

工程师看东西更像······

and the engineers tend to look things a little bit more like

2加2等于4，如果你得到4.0，那更好，4.0000就更更好

two and two is four, and if you get 4.0 it's better, and 4.000 is even better.

这样有时就会带来分歧

And that sometimes leads to bit of a divergence

比如“我们为什么要像现在这么做”

in why we're doing what we're doing.

我们坦然接受这个现实

We've pretty much accepted the fact, though,

我们是宝马公司中的女人

that we are the women in the organization at BMW --

宝马是个非常男性化的企业，——男人，男人，男人，都·是工程师

BMW is a very manly type business, -- men, men, men; it's engineers.

而我们就是女性的一面。这很好。

And we're kind of the female side to that. That's OK,

这很酷，你走出去像个男人，我们则想更像女人

that's cool. You go off and be manly. We're going to be a little bit more female.

因为我们对寻找功能外的形式有兴趣

Because what we're interested in is finding form that's more than just a function.

我们对寻找悦目外的美有兴趣

We're interested in finding beauty that's more than just an aesthetic;

这是真的

it's really a truth.

而且我认为将这一想法的灵魂深植在伟大汽车的内心

And I think this idea of soul, as being at the heart of great cars,

是非常适当的。你们都知道，当你看到一辆车的时候，

is very applicable. You all know it. You know a car when you've seen it,

你能从从灵魂上知道它有多强

with soul. You know how strong this is.

嗯，这种爱的经历，设计的经历对于我来说

Well, this experience of love, and the experience of design, to me,

是可互相交换的。现在我想说说我自己的故事。

are interchangeable. And now I'm coming to my story.

在一个叫深蓝的项目中，我重新发现了爱和设计。

I discovered something about love and design through a project called Deep Blue.

首先，你们要和我一起，说，

And first of all, you have to go with me for a second, and say,

你能将爱这个词从我们社会中的许多事物中拿出，

you know, you could take the word "love" out of a lot of things in our society,

换上设计这个词，完全没问题，

put the word "design" in, and it still works,

就像这句话，它还是对的，是不是？

like this quote here, you know. It kind of works, you know?

你能明白它们，这话像是老生常谈

You can understand that. It works in truisms.

”在设计和战争中，一切都是公平的。“

"All is fair in design and war."

的确我们生活在一个高度竞争的社会

Certainly we live in a competitive society.

我认为这首流行歌曲

I think this one here, there's a pop song

很好的为我描述了飞利浦.斯塔克，就像你知道的，

that really describes Philippe Starck for me, you know, this is like

这就像是初恋，很酷，对吧？

you know, this is like puppy love, you know, this is cool right?

牙刷，酷。

Toothbrush, cool.

只有当你这样看东西的时候才会变的严肃，是吧？

It really only gets serious when you look at something like this. OK?

（笑）

(Laughter)

这是我相信的一个代入法

This is one substitution that I believe

我们所有在做设计管理的人，都很内疚。

all of us, in design management, are guilty of.

这个理念：有很多需要去爱，

And this idea that there is more to love,

很多需要设计，当它应用于你的邻居身上，其他人身上，

more to design, when it gets down to your neighbor, your other,

它会像这么现实，在未来它可能会这样

it can be physical like this, and maybe in the future it will be.

但现在这只与我们的团队有关，

But right now it's in dealing with our own people,

我们在创新的团队。开始我的故事。

our own teams who are doing the creating. So, to my story.

与人合作就是我们在这里工作的理念

The idea of people-work is what we work with here,

当我们创造宝马时，我得和我的设计师产生纽带

and I have to make a bond with my designers when we're creating BMWs.

我们得亲密无间，分享想法

We have to have a shared intimacy, a shared vision --

这意味着我们得像一家人一样

that means we have to work as one family;

我们得这样看这个团队

we have to understand ourselves that way.

我们有好日子，有趣的日子

There's good times; there's interesting times;

当然也有紧张的日子

and there's some stress times too.

你想做汽车，你就得到外面去

You want to do cars, you've got to go outside.

你得在雨中做，在雪中做。

You've got to do cars in the rain; you've got to do cars in the snow.

那个，顺便说一下，是我们要向董事会做的展示

That's, by the way, is a presentation we made to our board of directors.

我们把他们搬到了室外。你想知道室外的车子吗?

We haul their butts out in the snow, too. You want to know cars outside?

那你就得站在外面。

Well, you've got to stand outside to do this.

因为这些人是艺术家，他们有艺术家的性情

And because these are artists, they have very artistic temperaments.

好，现在另一件有关艺术的事情是:艺术是探索

All right? Now one thing about art is, art is discovery,

艺术就是在你的艺术作品中探索你自己，不是吗？

and art is discovering yourself through your art. Right?

对于车子，我们都有点像皮革玛丽翁（希腊神）

And one thing about cars is we're all a little bit like Pygmalion,

我们彻底的爱上自己的作品

we are completely in love with our own creations.

这是我最喜爱的画作之一，它充满描绘了我们和车子的关系

This is one of my favorite paintings, it really describes our relationship with cars.

这是难以置信的病态

This is sick beyond belief.

（笑）

(Laughter)

但因为这个，我们作为团队工作的亲密度

But because of this, the intimacy with which we work together as a team

达到出新的高度，新的意义

takes on a new dimension, a new meaning.

我们有共同的中心，共同的重点

We have a shared center; we have a shared focus --

车子在我们关系的中心

that car stays at the middle of all our relationships.

我的工作就是，在竞争的过程中，缩小范围。

And it's my job, in the competitive process, to narrow this down.

我今天听到约瑟夫的死亡基因

I heard today about Joseph's death genes

会进入细胞并阻止细胞再生

that have to go in and kill cell reproduction.

你知道，这也是我有时必须要做的

You know, that's what I have to do sometimes.

我们开始做10辆车，减少到5辆，

We start out with 10 cars; we narrow it down to five cars,

到3辆，到2辆，再到1辆

down to three cars, down to two cars, down to one car,

基本上，我就是在那杀戮的核心。

and I'm in the middle of that killing, basically.

别人的爱人，别人的孩子

Someone's love, someone's baby.

这很困难，你得和你的团队有这样的纽带

This is very difficult, and you have to have a bond with your team

他们才会同意你这样做，因为他们的生命也在其中

that permits you to do this, because their life is wrapped up in that too.

他们体内也有这样的基因

They've got that gene infected in them as well,

他们想要那个活下去，胜过其他一切

and they want that to live, more than anything else.

而这个深蓝计划，让我和我的团队紧紧地联系在一起

Well, this project, Deep Blue, put me in contact with my team

以一种我从未想过的方式，现在我要将这个告诉你们，

in a way that I never expected, and I want to pass it on to you,

因为我希望你们能仔细想想这个，比如你自己的人际关系

because I want you to reflect on this, perhaps in your own relationships.

我们想制作一辆车子，展示宝马理念的全面飞跃。

We wanted to a do a car which was a complete leap of faith for BMW.

我们组成了一个团队，沿袭我们之前的合作方式

We wanted to do a team which was so removed from the way we'd done it,

我只有一个电话号码可以联系他们

that I only had a phone number that connected me to them.

因此，我们所做的截然不同于单单拥有一群艺术家

So, what we did was: instead of having a staff of artists that are just your wrist,

我们决定要解放一个由有创新意识的设计师和工程师组成的团队

we decided to free up a team of creative designers and engineers

来探索美国SUV现象后会是什么引导潮流

to find out what's the successor to the SUV phenomenon in America.

这是我们1996年做的项目，我们起了这样的名字

This is 1996 we did this project. And so we sent them off with this team name,

深蓝，现在很多人从IBM那里知道它。

Deep Blue. Now many people know Deep Blue from IBM --

事实上我们是从他们那里”偷“来的，因为我们认为

we actually stole it from them because we figured

如果任何一个人阅读我们的传真文件，会认为我们在谈论电脑。

if anybody read our faxes they'd think we're talking about computers.

其实这个名字很聪明，因为深蓝这个名字

It turned out it was quite clever because Deep Blue,

在像宝马这样的一家公司，很有吸引力——深蓝，哇，多酷的名字

in a company like BMW, has a hook -- "Deep Blue," wow, cool name.

因此人们参与其中。我组织了一个设计师团队，

So people get wrapped up in it. And we took a team of designers,

将他们派到美国。我们给他们一个预算方案，

and we sent them off to America. And we gave them a budget,

在我们看来是一系列目标

what we thought was a set of deliverables,

和时间表，没有别的了。

a timetable, and nothing else.

正如我所提过的，我仅有一个电话号码能联系倒他们

Like I said, I just had a phone number that connected me to them.

我们还有一组工程师在德国工作

And a group of engineers worked in Germany,

我想让他们分开工作

and the idea was they would work separately

在什么会是SUV的”继承者“的问题上

on this problem of what's the successor to the SUV.

他们会聚在一起，分享想法。然后分开工作，

They would come together, compare notes. Then they would work apart,

再聚在一起，然后一起生产

come together, and they would produce together

形成一个巨大的多元观念的合集，并不抹灭其他人的观点

a monumental set of diverse opinions that didn't pollute each other's ideas --

但同时聚在一起解决问题

but at the same time came together and resolved the problems.

希望能从心底了解客户

Hopefully, really understand the customer at its heart,

客户在哪里，和他们住在美国。因此，将这个团队派出

where the customer is, live with them in America. So -- sent the team off,

事实上我没有预料到的事情发生了。他们去了其他地方

and actually something different happened. They went other places.

（笑）

(Laughter)

他们消失了，坦白的说，我收到的只是明信片

They disappeared, quite honestly, and all I got was postcards.

现在，我收到一些在拉斯维加斯的家伙寄来的明信片

Now, I got some postcards of these guys in Las Vegas,

有一些在大峡谷的家伙寄来的

and I got some postcards of these guys in the Grand Canyon,

还有这些尼亚拉加大瀑布的卡片

and I got these postcards of Niagara Falls,

不一会儿他们就在纽约，我不知道他们还去了什么地方

and pretty soon they're in New York, and I don't know where else.

而我告诉自己，”会有一辆特别棒的车的，

And I'm telling myself, "This is going to be a great car,

他们正在做我从来没有想过的研究。“

they're doing research that I've never even thought about before."

他们决定这样而不是租个工作室

Right? And they decided that instead of, like, having a studio,

6，7间公寓

and six or seven apartments,

在马里布租伊丽莎白泰勒住过的房子要便宜得多

it was cheaper to rent Elizabeth Taylor's ex-house in Malibu.

至少他们告诉我那是她的房子

And -- at least they told me it was her house,

我猜它曾经是，泰勒在那开过派对什么的

I guess it was at one time, she had a party there or something.

不管怎样说，这就是他们一起住的房子

But anyway, this was the house, and they all lived there.

这是24小时的居住，12个人，其中有人离开了他们的——

Now this is 24/7 living, half-a-dozen people who'd left their --

一些离开了妻子，离开了家庭

some had left their wives behind and families behind,

他们确实住在这个房子里

and they literally lived in this house

整整六个月在美国的进行项目的时候

for the entire six months the project was in America,

不过头三个月是最辛苦的

but the first three months were the most intensive.

另外这项目中的一个女子

And one of the young women in the project,

她非常古怪，竟然把房间建在浴室

she was a fantastic lady, she actually built her room in the bathroom.

这个浴室非常大，她把床放在浴缸上

The bathroom was so big, she built the bed over the bathtub --

这太有趣了

it's quite fascinating.

但是，我一点都不知道这些

On the other hand, I didn't know anything about this. OK?

一点都不。这些事在发生，而我收到的都是明信片

Nothing. This is all going on, and all I'm getting is postcards

那些在拉斯维加斯的家伙，或无论谁

of these guys in Las Vegas, or whatever,

说，”不要担心克里斯，这个项目一定会很棒。“

saying, "Don't worry Chris, this is really going to be good." OK?

我对一个设计室的观念恐怕——

So my concept of what a design studio was probably --

我不想继续说这些家伙们在哪里

I wasn't up to speed on where these guys were.

然而，在慕尼黑工程师们呢

However, the engineers back in Munich

已经开始解决这类”牛顿“问题

had taken on this kind of Newtonian solution,

他们想知道多少杯子固定座

and they were trying to find how many cup holders

能够在大头针定摇晃，而你知道的，

can dance on the head of a pin, and, you know,

这些严肃问题是正是现代消费者所面对的。

these really serious questions that are confronting the modern consumer.

有人希望这两支队伍能够走到一起

And one was hoping that these two teams would get together,

这种非凡创造力的结合

and this collusion of incredible creativity,

在这中难以置信的情况下

under these incredible surroundings,

和这些惊人的迫切的工程师

and these incredibly stressed-out engineers,

会创造出难以置信的解决方案

would create some incredible solutions.

而我不知道的是，我们发现的是什么——

Well, what I didn't know was, and what we found out was --

这些家伙，他们在这种情况下甚至不愿彼此说话。

these guys, they can't even like talk to each other under those conditions.

想想你有”牛顿化”和“量子”思想的分歧

You get a divergence of Newtonian and quantum thinking at that point,

在你们的对话中有如此深，远的分歧

you have a split in your dialog that is so deep, and so far,

他们无法达成一致

that they cannot bring this together at all.

因此我们三个月后在蒂伯龙召开了第一次

And so we had our first meeting, after three months, in Tiburon,

就在这上面的一条路——你知道蒂伯龙吗？

which is just up the road from here -- you know Tiburon?

观念是这头三个月的独立研究

And the idea was after the first three months of this independent research

他们会全部展示给戈恰耳博士

they would present it all to Dr. Goschel --

他现在是我的老板，那个时候他是我们这个项目的共同辅导者

who is now my boss, and at that time he was co-mentor on the project --

因此他们会展示研究结果给他看

and they would present their results.

我们会看看进展到哪儿了

We would see where we were going,

看看第一个迹象可能在哪儿

we would see the first indication of what could be

这能沿袭美国SUV现象的

the successive phenomenon to the SUV in America.

因此在脑海中我有这些点子，那将会很棒。

And so I had these ideas in my head, that this is going to be great.

我指，我能看到这么多工作，那真令人激动。

I mean, I'm going to see so much work, it's so intense --

我知道拉斯维加斯可能指很多东西

I know probably Las Vegas meant a lot about it,

而我实在不知道大峡谷又指什么

and I'm not really sure where the Grand Canyon came in either --

但不知怎么的这些聚在了一起

but somehow all this is going to come together,

我会看到一些很棒的产品

and I'm going to see some really great product.

因此我们在三个月后去了蒂伯龙

So we went to Tiburon, after three months,

这个团队上星期前就聚到一起了

and the team had gotten together the week before,

提前了好多天

many days ahead of time.

工程师们飞到其他地方，设计师们就跟着他们

The engineers flew over, and designers got together with them,

他们把展示的东西放在一起

and they put their presentation together.

哦，看上去工程师什么都没有干

Well, it turns out that the engineers hadn't done anything.

而他们什么都没做是因为

And they hadn't done anything because --

就像在汽车业种一样，工程师总是在那里解决问题

kind of, like in car business, engineers are there to solve problems,

而我们要求他们创造问题

and we were asking them to create a problem.

工程师们在等待设计师说，

And the engineers were waiting for the designers to say,

“这是我们创造的问题，现在帮我们解决一下。”

"This is the problem that we've created, now help us solve it."

但设计师们没机会这么说。因此事情就成了这样

And they couldn't talk about it. So what happened was,

工程师出场什么都没有

the engineers showed up with nothing.

工程师告诉设计师

And the engineers told the designers,

“如果你们展示你们所有的东西，我们就离开，

"If you go in with all your stuff, we'll walk out,

我们会立即从这项目中退出。”

we'll walk right out of the project."

但我对这些毫无了解

So I didn't know any of this,

而我们的展示有个日程，像这样

and we got a presentation that had an agenda, looked like this.

一堆的对话

There was a whole lot of dialog.

我们听了4个小时的词汇介绍

We spent four hours being told all about vocabulary

那些工程师和设计师用来沟通的词汇

that needs to be built between engineers and designers.

在这儿我期待在任何时候，“哦好的，他们要翻页了，

And here I'm expecting at any moment, "OK, they're going to turn the page,

我就要看到汽车了，我就要看到草图了

and I'm going to see the cars, I'm going to see the sketches,

我可能能看到进展的程度了

I'm going to see maybe some idea of where it's going."

会话一直在进行，描述着词汇，而很快

Dialog kept on going, with mental maps of words, and pretty soon

越来越明显的是不是被他们的才华弄得惊异不已，

it was becoming obvious that instead of being dazzled with brilliance,

而是我对他们的胡说八道感到很困惑

I was seriously being baffled with bullshit.

你可以想象到这是怎样的

And if you can imagine what this is like,

这几个月的明信片暗示这团队工作的有多棒

to have these months of postcard indication of how great this team is working,

他们在外花了所有的钱，而且他们在学习，

and they're out there spending all this money, and they're learning,

他们一直在做这个东西

and they're doing all this stuff.

我被骗了，不是吗？我快疯了

I went fucking ballistic, right? I went nuts.

你也许可以想起蒂伯龙，它过去是这样的

You can probably remember Tiburon, it used to look like this.

听了四个小时的胡说八道后，我站了起来，把这个团队拆开

After four hours of this, I stood up, and I took this team apart.

我对他们叫嚣着，责骂道，”你们究竟在做什么？“

I screamed at them, I yelled at them, "What the hell are you doing?

你们让我太失望了，你们可是我的设计师啊

You're letting me down, you're my designers,

你们应该是创新的

you're supposed to be the creative ones,

究竟这儿发生了什么？”

what the hell is going on around here?"

这可能是我一个较好的长篇大论，我还有些好的

It was probably one of my better tirades, I have some good ones,

但这可能是比较好的。我走向那些人；

but this was probably one of my better ones. And I went into these people;

他们怎么可以拿宝马的钱，

how could they take BMW's money,

他们怎么可以度3个月的假而什么都不做，什么都没有？

how could they have a holiday for three months and produce nothing, nothing?

当然因为他们不告诉我们他们有三个旅行车

Because of course they didn't tell us that they had three station wagons

有很多手绘，模型概念，图画——我想要的一切。

full of drawings, model concepts, pictures -- everything I wanted,

他们锁住了车子，因为他们想显示和工程师们的团结——

they'd locked up in the cars, because they had shown solidarity with the engineers --

而他们决定不给我看任何东西

and they'd decided not to show me anything,

为了提供一个解决问题的机会

in order to give the chance for problem solving a chance to start,

当然，他们没有意识到

because they hadn't realized, of course,

他们不能创造问题

that they couldn't do problem creating.

因此我们去吃饭了——

So we went to lunch --

大笑

(Laughter)

我得告诉你，这是一次严肃安静的午餐。

And I've got to tell you, this was one seriously quiet lunch.

工程师们都坐在桌子的一端

The engineers all sat at one end of the table,

设计师门和我坐在桌子的另一端，非常安静

the designers and I sat at the other end of the table, really quiet.

我非常生气，暴怒，你们知道吗？

And I was just fucking furious, furious. OK?

可能因为他们玩的很爽而我没有。

Probably because they had all the fun and I didn't, you know.

这就是你暴怒的原因，对吧？

That's what you get furious about right?

而有人问我关于我妻子凯瑟琳的事

And somebody asked me about Catherine, my wife, you know,

她和我一起飞去其他地方或其他吗？

did she fly out with me or something?

我说，“不，”而这引发了对我妻子的一连串的思考

I said, "No," and it triggered a set of thoughts about my wife.

我回忆起当我和凯瑟琳结婚的时候

And I recalled that when Catherine and I were married,

牧师讲了一次很好的布道，他说了一些十分重要的事情。

the priest gave a very nice sermon, and he said something very important.

他说，“爱情不是自私的，”

He said, "Love is not selfish," he said,

“爱情不是计算我说过多少次我爱你“

"Love does not mean counting how many times I say, 'I love you.'

不是指你这个月做爱多少次

It doesn't mean you had sex this many times this month,

不是不及上个月做爱次数的一半，

and it's two times less than last month,

就意味着你不那么爱我了

so that means you don't love me as much.

爱情不是自私的”当我想到这些的时候，我想，

Love is not selfish." And I thought about this, and I thought,

“是啊，我没有展现我的爱刚才。我很严肃地不是在展现我的爱。

"You know, I'm not showing love here. I'm seriously not showing love.

我在空气中，我在没有信任的空气中。

I'm in the air, I'm in the air without trust.

这不可能。我期待大量的草图这不可能

This cannot be. This cannot be that I'm expecting a certain number of sketches,

是我用定量的方法来判定一个团队

and to me that's my quantification method for qualifying a team.

这不可能。”

This cannot be."

于是我告诉他们这个故事，我说“嗨，我正在想，

So I told them this story. I said, "Guys, I'm thinking about something here,

这是不对的。我和你们的关系

this isn't right. I can't have a relationship with you guys

不能建立在一个可量化的前提上。

based on a premise that is a quantifiable one.

建立在一个命令的前提，”我是老板，你做我吩咐的，没有信任。“

Based on a dictate premise that says, 'I'm a boss, you do what I say, without trust.'"

我说“不能这样。”

I said "This can't be."

事实上，我们都哭了，坦白说

Actually, we all broke down into tears, to be quite honest about it,

因为他们仍然不能告诉我他们积累了多少挫折，

because they still could not tell me how much frustration they had built up

不能给我看我想要的，

inside of them, not being able to show me what I wanted,

并且只能要求我去信任他们。

and merely having to ask me to trust them that it would come.

那一天我们亲近了很多

And I think we felt much closer that day,

我们减去了许多不需要的羁绊，

we cut a lot of strings that didn't need to be there,

我们形成了真正的团队和创造力的概念

and we forged the concept for what real team and creativity is all about.

我们把车子放回我们思想的中心，然后加入爱，

We put the car back at the center of our thoughts, and we put love,

我想，真正回到了那个过程的中心。

I think, truly back into the center of the process.

另外，这个团队继续创造6个不同的概念

By the way, that team went on to create six different concepts

为下次提案的模型

for the next model of what would be the proposal

就是美国SUV后的下一代

for the next generation after SUVs in America.

其中一个就是交叉跑车的概念

One of those was the idea of a crossover coupes --

看看楼下，这交叉跑车——他们很享受制造过程

you see it downstairs, the X Coupe -- they had a lot of fun with that.

这是我们摩托车的衍生，

It was the rendition of our motorcycle,

这个GS,正如卡尔.马格努森所说，“暴力美学，”

the GS, as Carl Magnusson says, "brute-iful,"

理念就是摩托车会变成什么样子，如果你再加两个轮子。

as the idea of what could be a motorcycle, if you add two more wheels.

最后，我想告诉你们的经验是

And so, in conclusion, my lesson that I wanted to pass on to you,

这个。我也想从《小王子》中”偷“一点引言

was this one here. I'm also going to steal a little quote out of "Little Prince."

关于信任和爱情有很多要说的，

There's a lot to be said about trust and love,

果你知道这两个词是设计的同义词。

if you know that those two words are synonymous for design.

我和我的团队那天形成了非常有意思的纽带

I had a very, very meaningful relationship with my team that day,

从那时开始一直到现在

and it's stayed that way ever since.

我希望你们也能够发现更多的东西需要设计，

And I hope that you too find that there's more to design,

更多设计的艺术，而不是自己做。

and more towards the art of the design, than doing it yourself.

的确信任和爱让一切更有价值

It's true that the trust and the love, that makes it worthwhile.

非常感谢

Thanks so much.

热烈鼓掌

(Applause)