Chris Bangle: Great cars are Art

Translator: Jenny Zurawell

譯者: Dxm Online大小媒體 審譯者: Zhu Jie

What I want to talk about is, as background,

作為背景介紹 我想談一下

is the idea that cars are art.

汽車是藝術的概念

This is actually quite meaningful to me,

這對我意義相當大

because car designers tend to be a little bit low on the totem pole --

因為汽車設計師的階級有點低

we don't do coffee table books with just one lamp inside of it --

我們不設計咖啡桌邊書 裡頭只裝一個燈泡

and cars are thought so much as a product

人們過於把汽車看成產品

that it's a little bit difficult to get into the aesthetic side

以致不太容易進入美學世界

under the same sort of terminology that one would discuss art.

放在討論藝術的範疇裡

And so cars, as art, brings it into an emotional plane -- if you accept that --

如果你認同 汽車身為藝術

that you have to deal with on the same level you would with art with a capital A.

把事情提升到情感的層次　就像你對待藝術一樣

Now at this point you're going to see a picture of Michelangelo.

你將看到米開朗基羅的圖片

This is completely different than automobiles.

這跟汽車完全不同

Automobiles are self-moving things, right? Elevators are automobiles.

汽車是自動的對吧？電梯也算汽車

And they're not very emotional; they solve a purpose;

不帶情感 只解決問題

and certainly automobiles have been around for 100 years

汽車有百年的歷史

and have made our lives functionally a lot better in many ways;

大幅改善許多生活的實用面

they've also been a real pain in the ass,

但也令人討厭

because automobiles are really the thing we have to solve.

因為汽車才是我們得解決的問題

We have to solve the pollution, we have to solve the congestion --

要解決污染和交通阻塞

but that's not what interests me in this speech.

但以上不是我想演講的

What interests me in this speech is cars. Automobiles may be what you use,

我想講的是車子本身　也許汽車是你的工具

but cars are what we are, in many ways.

但在很多方面 汽車就是我們

And as long as we can solve the problems of automobiles,

只要能解決汽車的問題

and I believe we can, with fuel cells or hydrogen, like BMW is really hip on,

我相信燃料電池和BMW熱衷的氫燃料做得到

and lots of other things, then I think we can look past that

然後就可以看得更遠

and try and understand why this hook is in many of us --

嘗試了解許多人心中的「車癮」

of this car-y-ness -- and what that means, what we can learn from it.

它具有的意義及教誨

That's what I want to get to. Cars are not a suit of clothes;

這是我演講的目標 汽車不是一套衣服

cars are an avatar. Cars are an expansion of yourself:

汽車是個化身 是你自己的延伸

they take your thoughts, your ideas, your emotions, and they multiply it --

增加你的所思所想 情感

your anger, whatever. It's an avatar.

憤怒等等 反正 汽車是個化身

It's a super-waldo that you happen to be inside of, and if you feel sexy,

是你能坐進去的超級機械　你若覺得自己性感

the car is sexy. And if you're full of road rage,

車子就性感　你若覺得暴怒

you've got a "Chevy: Like a Rock," right?

就會像--「雪佛蘭：勢如強石」

Cars are a sculpture -- did you know this?

汽車就是雕像 你可知道

That every car you see out there is sculpted by hand.

街上每輛車都是用手雕塑的？

Many people think, "Well, it's computers,

許多人都認為：用電腦做的

and it's done by machines and stuff like that."

用機器製造的等等

Well, they reproduce it, but the originals are all done by hand.

機器是進行複製 不過原型全是手工製的

It's done by men and women who believe a lot in their craft.

由自豪的工匠親手完成

And they put that same kind of tension into the sculpting of a car

雕塑汽車時的謹慎

that you do in a great sculpture that you would go and look at in a museum.

跟你在美術館看的偉大雕塑品一樣

That tension between the need to express, the need to discover,

表現與發掘之間的張力

then you put something new into it,

你加入一些新元素

and at the same time you have bounds of craftsmanship.

同時也面對技法的限制

Rules that say, this is how you handle surfaces;

規定你如何處理表面

this is what control is all about; this is how you show you're a master of your craft.

而控制正是在界限中　將技藝掌控自如

And that tension, that discovery, that push for something new --

而張力 發掘 求新的動力

and at the same time, that sense of obligation

在此同時

to the regards of craftsmanship --

對技藝的把關

that's as strong in cars as it is in anything.

在汽車設計裡也一樣嚴格

We work in clay, which hasn't changed much

我們使用陶土雕塑

since Michelangelo started screwing around with it,

自米開朗基羅以來　這似乎未曾改變太多

and there's a very interesting analogy to that too.

有個有趣的比喻

Real quickly -- Michelangelo once said he's there to "discover the figure within," OK?

米開朗基羅說：我只是去發掘（石頭裡）內藏的雕像

There we go, the automobile.

汽車的百年歷史

That was 100 years right there -- did you catch that?

就刻在那裡　你看到了嗎？

Between that one there, and that one there, it changed a lot didn't it?

從這輛到這輛 是否改變極大？

OK, it's not marketing; there's a very interesting car concept here,

這不是行銷 這是個很有趣的汽車概念

but the marketing part is not what I want to talk about here.

但行銷不是我今天想談的

I want to talk about this.

我想談的是這個

Why it means you have to wash a car, what is it, that sensuality

為什麼你要洗車？

you have to touch about it? That's the sculpture that goes into it. That sensuality.

為什麼你想觸摸車子？因為那內藏著雕像，感官的愉悅

And it's done by men and women working just like this, making cars.

男人們女人們像如此這般打造一台車

Now this little quote about sculpture from Henry Moore,

在此引用亨利莫爾的說法「雕塑是創造自內在的壓力」

I believe that that "pressure within" that Moore's talking about --

我想莫爾說的內在壓力

at least when it comes to cars --

至少在汽車方面

comes right back to this idea of the mean.

其實是回到本義

It's that will to live, that need to survive, to express itself,

生存意願 求生需求 抒發自我

that comes in a car, and takes over people like me.

融入車體 然後迷倒像我這樣的人

And we tell other people, "Do this, do this, do this," until this thing comes alive.

我們告訴別人：做這個！！！直到真的實現

We are completely infected. And beauty can be the result

車子徹底感染了我們　而這感染力

of this infectiousness; it's quite wonderful.

可以創造出美　真的很棒

This sculpture is, of course, at the heart of all of it,

當然雕塑才是一切的重心

and it's really what puts the craftsmanship into our cars.

讓精緻工藝展現在車子上

And it's not a whole lot different, really, when they're working like this,

態度上是沒有差別的　無論是這樣工作

or when somebody works like this.

還是這樣工作

It's that same kind of commitment, that same kind of beauty.

一樣的投入 一樣的美

Now, now I get to the point. I want to talk about cars as art.

說回主題 來談汽車就是藝術

Art, in the Platonic sense, is truth; it's beauty, and love.

柏拉圖式的說法：藝術就是真 美 愛

Now this is really where designers in car business diverge from the engineers.

這點是汽車設計師與工程師的差異

We don't really have a problem talking about love.

我們可以談論愛

We don't have a problem talking about truth or beauty in that sense.

真或美 都沒問題

That's what we're searching for --

這些都是我們所追求的

when we're working our craft, we are really trying to find that truth out there.

工作時 我們嘗試尋找存在的真

We're not trying to find vanity and beauty.

並非虛榮與美麗

We're trying to find the beauty in the truth.

而是尋找真實裡的美

However, engineers tend to look at things a little bit more Newtonian,

但工程師傾向用牛頓的角度辦事

instead of this quantum approach.

而不是跳躍式的方法

We're dealing with irrationalisms,

我們面對的是非理性主義

and we're dealing with paradoxes that we admit exist,

應付存在的矛盾

and the engineers tend to look things a little bit more like

但工程師看事情比較像

two and two is four, and if you get 4.0 it's better, and 4.000 is even better.

2+2=4,如果是4.0就更好 最好是4.0000

And that sometimes leads to bit of a divergence

這有時會導致分歧

in why we're doing what we're doing.

在我們為何要做這件事情上

We've pretty much accepted the fact, though,

我們大都已接受一個事實

that we are the women in the organization at BMW --

我們是BMW組織裡的女性

BMW is a very manly type business, -- men, men, men; it's engineers.

BMW是非常陽剛的企業 工程師全都是男人

And we're kind of the female side to that. That's OK,

而設計師有點像是相對的女性

that's cool. You go off and be manly. We're going to be a little bit more female.

這很酷　你可以很MAN 　但我們想要更女性化一點

Because what we're interested in is finding form that's more than just a function.

因為我們追求的是　在功能之上的形體

We're interested in finding beauty that's more than just an aesthetic;

我們追求美觀之上的美感

it's really a truth.

那就是「真」

And I think this idea of soul, as being at the heart of great cars,

好車的重點在於靈魂

is very applicable. You all know it. You know a car when you've seen it,

這說法很恰當　你們全都看得懂

with soul. You know how strong this is.

有靈魂的車子　也了解這有多麼堅固

Well, this experience of love, and the experience of design, to me,

對我而言 愛和設計兩種經驗

are interchangeable. And now I'm coming to my story.

是通用的　現在來說說我的故事

I discovered something about love and design through a project called Deep Blue.

我經由參與「深藍計畫」而發現了的愛和設計

And first of all, you have to go with me for a second, and say,

首先 你得附和一下

you know, you could take the word "love" out of a lot of things in our society,

你可以從社會各處找到「愛」這個字

put the word "design" in, and it still works,

若用「設計」取代 還是行得通

like this quote here, you know. It kind of works, you know?

像「設計多麼美好」 似乎可行

You can understand that. It works in truisms.

大家都了解 老生常談也可以換

"All is fair in design and war."

「設計和戰爭是不擇手段的」

Certainly we live in a competitive society.

這個社會競爭強烈

I think this one here, there's a pop song

這首流行歌曲

that really describes Philippe Starck for me, you know, this is like

把菲利普斯塔克形容得很貼切

you know, this is like puppy love, you know, this is cool right?

就好像初戀 很酷吧？

Toothbrush, cool.

牙刷 酷

It really only gets serious when you look at something like this. OK?

變成「設計你的鄰居」 事態才會變嚴重

(Laughter)

（笑聲）

This is one substitution that I believe

我相信「設計你的鄰居」

all of us, in design management, are guilty of.

會讓所有設計管理的人有罪惡感

And this idea that there is more to love,

愛和設計都還有更多面的想法

more to design, when it gets down to your neighbor, your other,

一旦涉及你的鄰居或其他同類

it can be physical like this, and maybe in the future it will be.

實體上可能變成這樣 或未來會是這樣

But right now it's in dealing with our own people,

不過現在是與自己人相處

our own teams who are doing the creating. So, to my story.

與執行創作的人互動　回到我的故事

The idea of people-work is what we work with here,

在公司我們以「人的工作」為態度

and I have to make a bond with my designers when we're creating BMWs.

創造BMW 我必須跟設計師建立好關係

We have to have a shared intimacy, a shared vision --

要有默契和共同的理念

that means we have to work as one family;

這意謂著我們得像家人一樣

we have to understand ourselves that way.

必須以這基礎理解彼此

There's good times; there's interesting times;

有美好的時光　有趣味的時光

and there's some stress times too.

當然也會有壓力

You want to do cars, you've got to go outside.

你想設計車子 就得走出去

You've got to do cars in the rain; you've got to do cars in the snow.

你得在大雨中製造車，你也得在大雪中製造車

That's, by the way, is a presentation we made to our board of directors.

這是我們給董事會做的簡報

We haul their butts out in the snow, too. You want to know cars outside?

我們也把他們請到雪地去　你想了解汽車的外殼？

Well, you've got to stand outside to do this.

就得站在戶外

And because these are artists, they have very artistic temperaments.

這群人因為都是藝術家 有著強烈的藝術性格

All right? Now one thing about art is, art is discovery,

藝術當中有一點就是探索

and art is discovering yourself through your art. Right?

藝術就是透過作品探索自我，對吧

And one thing about cars is we're all a little bit like Pygmalion,

汽車其實就是　我們都有點像畢馬龍

we are completely in love with our own creations.

我們完全愛上自己的創作

This is one of my favorite paintings, it really describes our relationship with cars.

這是我最喜愛的畫之一 　徹底描繪出我們與汽車的關係

This is sick beyond belief.

不可置信的病態

(Laughter)

（笑聲）

But because of this, the intimacy with which we work together as a team

正因為如此 工作團隊的親密關係

takes on a new dimension, a new meaning.

提升到新的層面和意義

We have a shared center; we have a shared focus --

有著共同的主旨和焦點

that car stays at the middle of all our relationships.

車子處於我們的關係之中

And it's my job, in the competitive process, to narrow this down.

我的職責在競爭過程中 就是縮小範圍

I heard today about Joseph's death genes

今天我聽到喬瑟夫講死亡基因

that have to go in and kill cell reproduction.

功能是阻斷細胞再生

You know, that's what I have to do sometimes.

那就是我有時得做的事

We start out with 10 cars; we narrow it down to five cars,

從開始的十輛減到五輛

down to three cars, down to two cars, down to one car,

再減到三輛 兩輛 到最後的一輛

and I'm in the middle of that killing, basically.

基本上我就是負責去阻斷的人

Someone's love, someone's baby.

除掉某人的最愛或某人的寶貝

This is very difficult, and you have to have a bond with your team

這很困難 而你必須跟團隊有夠強的連結

that permits you to do this, because their life is wrapped up in that too.

才能順利完成 因為他們的重心可能就此結束

They've got that gene infected in them as well,

他們內心也有戀車的基因

and they want that to live, more than anything else.

而他們最大的願望就是讓那基因存活

Well, this project, Deep Blue, put me in contact with my team

深藍計劃讓我和我的團隊

in a way that I never expected, and I want to pass it on to you,

體驗不曾預期的事情 而我想跟大家分享

because I want you to reflect on this, perhaps in your own relationships.

因為我想也許可以讓各位所屬的關係中有所藉鏡

We wanted to a do a car which was a complete leap of faith for BMW.

我們想創造一輛前所未有的BMW

We wanted to do a team which was so removed from the way we'd done it,

想要有個創新的團隊來執行

that I only had a phone number that connected me to them.

而我只有電話號碼能跟他們聯繫

So, what we did was: instead of having a staff of artists that are just your wrist,

與其有一批藝術家來當左右手

we decided to free up a team of creative designers and engineers

我們放逐有創意的設計師和工程師

to find out what's the successor to the SUV phenomenon in America.

去尋找美國下一代的SUV

This is 1996 we did this project. And so we sent them off with this team name,

1996年我們做這個計畫 　團隊也就用「深藍」的名字

Deep Blue. Now many people know Deep Blue from IBM --

許多人都知道IBM的深藍

we actually stole it from them because we figured

我們其實偷用了這個名字 因為我們發現

if anybody read our faxes they'd think we're talking about computers.

因為如果有人看到傳真 會誤認為是在講電腦

It turned out it was quite clever because Deep Blue,

這點子很聰明 因為深藍

in a company like BMW, has a hook -- "Deep Blue," wow, cool name.

在BMW有種吸引力 深藍 好酷的名字

So people get wrapped up in it. And we took a team of designers,

讓人著迷　我們找了一組設計師

and we sent them off to America. And we gave them a budget,

送他們到美國 給一筆預算

what we thought was a set of deliverables,

我們期待看到實際成果

a timetable, and nothing else.

和時間表　就這樣

Like I said, I just had a phone number that connected me to them.

如之前說的 我只有電話可以聯繫他們

And a group of engineers worked in Germany,

另一組工程師在德國工作

and the idea was they would work separately

當時的想法是分開作業

on this problem of what's the successor to the SUV.

找出下一代的SUV

They would come together, compare notes. Then they would work apart,

他們將會集合 比對資料　然後再分開

come together, and they would produce together

再會合　再一起理出定案

a monumental set of diverse opinions that didn't pollute each other's ideas --

一整套龐大的看法，彼此的想法互不影響

but at the same time came together and resolved the problems.

但同時協力解決問題

Hopefully, really understand the customer at its heart,

希望他們徹底了解顧客的心

where the customer is, live with them in America. So -- sent the team off,

了解顧客在哪？像顧客一樣生活在美國，所以我們送工作人員出國

and actually something different happened. They went other places.

但卻發生不一樣的事　他們去了別的地方

(Laughter)

（笑聲）

They disappeared, quite honestly, and all I got was postcards.

他們消失了 真的　我只收到明信片

Now, I got some postcards of these guys in Las Vegas,

一些來自拉斯維加斯

and I got some postcards of these guys in the Grand Canyon,

一些來自大峽谷

and I got these postcards of Niagara Falls,

一些來自尼加拉大瀑布

and pretty soon they're in New York, and I don't know where else.

他們很快到了紐約　我不知道他們還去了哪裡

And I'm telling myself, "This is going to be a great car,

我告訴自己：這將會是一輛很棒的車

they're doing research that I've never even thought about before."

他們到我想不到的地方去做調查

Right? And they decided that instead of, like, having a studio,

是吧　他們還決定與其租一個工作室

and six or seven apartments,

和六七間公寓

it was cheaper to rent Elizabeth Taylor's ex-house in Malibu.

租伊麗莎白泰勒馬里布的老家還比較便宜

And -- at least they told me it was her house,

他們至少告訴我那是泰勒的房子

I guess it was at one time, she had a party there or something.

伊麗莎白曾在那辦過宴會或什麼的

But anyway, this was the house, and they all lived there.

總之 他們全都住在那裡

Now this is 24/7 living, half-a-dozen people who'd left their --

有些人離開自己的家

some had left their wives behind and families behind,

有些人離開妻子家人

and they literally lived in this house

他們都住那兒

for the entire six months the project was in America,

在美國執行計劃的六個月期間內

but the first three months were the most intensive.

前三個月最緊張

And one of the young women in the project,

其中一位年輕女組員

she was a fantastic lady, she actually built her room in the bathroom.

她很棒 甚至在浴室蓋了自己的房間

The bathroom was so big, she built the bed over the bathtub --

浴室很大 她把床蓋在浴缸上

it's quite fascinating.

真的很不可思議

On the other hand, I didn't know anything about this. OK?

另一方面 我完全不曉得

Nothing. This is all going on, and all I'm getting is postcards

完全不曉得 我只收到明信片而已

of these guys in Las Vegas, or whatever,

來自拉斯維加斯等地方

saying, "Don't worry Chris, this is really going to be good." OK?

寫著：「克里斯 不要擔心 一切都會很好」

So my concept of what a design studio was probably --

我對設計工作室的想法

I wasn't up to speed on where these guys were.

可能跟不上這群人

However, the engineers back in Munich

在慕尼黑的工程師團隊

had taken on this kind of Newtonian solution,

依循牛頓式的辦法

and they were trying to find how many cup holders

他們研究有多少杯架

can dance on the head of a pin, and, you know,

可以在針頭上跳舞　而且你知道

these really serious questions that are confronting the modern consumer.

面對現代消費者　這些是很重要的問題

And one was hoping that these two teams would get together,

我盼望這兩組人馬會集合

and this collusion of incredible creativity,

結合驚人的創意

under these incredible surroundings,

在良好的環境下

and these incredibly stressed-out engineers,

這些壓力大的工程師

would create some incredible solutions.

會有一些驚人的解決問題的方式

Well, what I didn't know was, and what we found out was --

但，最後我們發現

these guys, they can't even like talk to each other under those conditions.

他們甚至無法 在美好環境下跟彼此交談

You get a divergence of Newtonian and quantum thinking at that point,

你面臨分歧的牛頓式和跳躍式思考

you have a split in your dialog that is so deep, and so far,

對話出現又深又寬的鴻溝

that they cannot bring this together at all.

兩組人無法整合在一起

And so we had our first meeting, after three months, in Tiburon,

三個月後我們在提布倫第一次開會

which is just up the road from here -- you know Tiburon?

你們知道 就在這附近　提布倫

And the idea was after the first three months of this independent research

有一個想法是　前三個月的分別調查作業結束後

they would present it all to Dr. Goschel --

他們要呈報給戈雪爾博士

who is now my boss, and at that time he was co-mentor on the project --

我現在的上司 當時計劃的顧問之一

and they would present their results.

他們要呈報調查成果

We would see where we were going,

我們會看到未來的路

we would see the first indication of what could be

我們將會看到未來的方向

the successive phenomenon to the SUV in America.

看到美國未來SUV的初步雛形

And so I had these ideas in my head, that this is going to be great.

我心中覺得一切都會很棒

I mean, I'm going to see so much work, it's so intense --

我將看到許多成果 我熱切期盼著

I know probably Las Vegas meant a lot about it,

我或許猜得出拉斯維加斯的重要

and I'm not really sure where the Grand Canyon came in either --

但真的不懂大峽谷有何關係

but somehow all this is going to come together,

但總之所有的東西都將合而為一

and I'm going to see some really great product.

我將會看到一些很棒的作品

So we went to Tiburon, after three months,

所以三個月後我們到了提布倫

and the team had gotten together the week before,

團隊在一個星期前就集合了

many days ahead of time.

在開會前好幾天

The engineers flew over, and designers got together with them,

工程師飛過來跟設計師會合

and they put their presentation together.

一起把簡報準備好

Well, it turns out that the engineers hadn't done anything.

結果是工程師什麼也沒做

And they hadn't done anything because --

沒做的原因是

kind of, like in car business, engineers are there to solve problems,

在汽車工業工程師只負責解決問題

and we were asking them to create a problem.

而我們卻要求他們製造問題

And the engineers were waiting for the designers to say,

工程師等著設計師說：

"This is the problem that we've created, now help us solve it."

「這裡有個問題 請協助解決」

And they couldn't talk about it. So what happened was,

工程師又不能說 於是

the engineers showed up with nothing.

工程師兩手空空來了

And the engineers told the designers,

而且工程師告訴設計師

"If you go in with all your stuff, we'll walk out,

你若帶作品進去開會　我們就走人

we'll walk right out of the project."

離開深藍計劃

So I didn't know any of this,

我根本不知道這件事

and we got a presentation that had an agenda, looked like this.

所以我們只得到一張這樣的議程表

There was a whole lot of dialog.

對話進行很長的時間

We spent four hours being told all about vocabulary

花四小時聽工程師和設計師談

that needs to be built between engineers and designers.

他們需要建立共同的詞彙

And here I'm expecting at any moment, "OK, they're going to turn the page,

我在那兒期待：快進入下個主題

and I'm going to see the cars, I'm going to see the sketches,

我將會看到各種車 草圖

I'm going to see maybe some idea of where it's going."

我將會看到也許是未來的想法

Dialog kept on going, with mental maps of words, and pretty soon

但是對話持續著 寫著文字心智圖

it was becoming obvious that instead of being dazzled with brilliance,

很快我意識到　根本沒有很炫的創意

I was seriously being baffled with bullshit.

他們用廢話在敷衍我

And if you can imagine what this is like,

如果你能想像

to have these months of postcard indication of how great this team is working,

幾個月以來那些明信片暗示你團隊有多認真

and they're out there spending all this money, and they're learning,

他們在外花錢 學習

and they're doing all this stuff.

而他們只做了這樣

I went fucking ballistic, right? I went nuts.

我狂怒 氣瘋了

You can probably remember Tiburon, it used to look like this.

你們大概記得提布倫以前的樣子

After four hours of this, I stood up, and I took this team apart.

四小時之後 我站起來分開整個團隊

I screamed at them, I yelled at them, "What the hell are you doing?

朝他們怒吼：「你們在幹什麼？

You're letting me down, you're my designers,

你們讓我失望 你們是我的設計師

you're supposed to be the creative ones,

你們應該很有創意

what the hell is going on around here?"

到底發生了什麼事？」

It was probably one of my better tirades, I have some good ones,

這大概是比較好聽一點的長篇大論，我還有更猛的

but this was probably one of my better ones. And I went into these people;

這是比較好聽的之一 我怒不可遏

how could they take BMW's money,

他們怎能拿BMW的錢

how could they have a holiday for three months and produce nothing, nothing?

享受三個月的假期而沒有成果

Because of course they didn't tell us that they had three station wagons

當然他們沒說其實有三台旅行車

full of drawings, model concepts, pictures -- everything I wanted,

裝滿所有我想看的草圖 模型概念 圖片

they'd locked up in the cars, because they had shown solidarity with the engineers --

但全鎖住了 因為他們跟工程師立場一致

and they'd decided not to show me anything,

設計師決定不讓我看任何東西

in order to give the chance for problem solving a chance to start,

好讓工程師有機會開始工作

because they hadn't realized, of course,

因為他們想不到

that they couldn't do problem creating.

自己竟然不會創造問題

So we went to lunch --

最後 我們去吃午餐

(Laughter)

（笑聲）

And I've got to tell you, this was one seriously quiet lunch.

那是頓很嚴肅安靜的午餐

The engineers all sat at one end of the table,

工程師全坐在桌子的一端

the designers and I sat at the other end of the table, really quiet.

我跟設計師坐在另一端 異常安靜

And I was just fucking furious, furious. OK?

我是真的真的憤怒

Probably because they had all the fun and I didn't, you know.

也許是因為他們有享樂 而我沒有

That's what you get furious about right?

這令人生氣不是嗎？

And somebody asked me about Catherine, my wife, you know,

這時有人問起我太太凱瑟琳

did she fly out with me or something?

她是否有一起飛過來什麼的

I said, "No," and it triggered a set of thoughts about my wife.

我回說沒有 然後我連想起關於我太太的事

And I recalled that when Catherine and I were married,

我想起跟凱瑟琳結婚時

the priest gave a very nice sermon, and he said something very important.

神父佈道 說了很重要的話

He said, "Love is not selfish," he said,

他說：愛不是自私的

"Love does not mean counting how many times I say, 'I love you.'

愛不是計算說多少次「我愛你」

It doesn't mean you had sex this many times this month,

不是這個月你做愛的次數

and it's two times less than last month,

比上個月少兩次

so that means you don't love me as much.

就代表你愛我少一點

Love is not selfish." And I thought about this, and I thought,

愛不是自私的 於是我領悟到

"You know, I'm not showing love here. I'm seriously not showing love.

我並沒有真的展現出我的愛

I'm in the air, I'm in the air without trust.

我在空中卻沒有信任

This cannot be. This cannot be that I'm expecting a certain number of sketches,

這不可能 我怎能期待一些草圖

and to me that's my quantification method for qualifying a team.

用量化的方式來評估團隊

This cannot be."

這怎麼行

So I told them this story. I said, "Guys, I'm thinking about something here,

所以我說了這個故事 告訴他們：各位 我有些想法

this isn't right. I can't have a relationship with you guys

這不對 我跟你們的關係

based on a premise that is a quantifiable one.

不能建立在成果的產量上

Based on a dictate premise that says, 'I'm a boss, you do what I say, without trust.'"

或建立在命令上說：我是老闆 照說的做 卻沒有信任

I said "This can't be."

我說：這怎麼行

Actually, we all broke down into tears, to be quite honest about it,

然後我們全哭了出來 真的

because they still could not tell me how much frustration they had built up

因為設計師還是不能告訴我

inside of them, not being able to show me what I wanted,

他們承受多少內心的懊惱　不能給我看我想看的

and merely having to ask me to trust them that it would come.

只是要求我信任他們

And I think we felt much closer that day,

那天起我們的關係又更近了些

we cut a lot of strings that didn't need to be there,

我們解除了一些不必要的束縛

and we forged the concept for what real team and creativity is all about.

打造團隊和創意的真義

We put the car back at the center of our thoughts, and we put love,

把汽車放回思考的中心　我們把愛

I think, truly back into the center of the process.

真的放回創造過程的中心

By the way, that team went on to create six different concepts

順便一提 該團隊創造出六種不同的

for the next model of what would be the proposal

關於下一世代概念車的企劃

for the next generation after SUVs in America.

作為美國繼SUV之後下個車款的提案

One of those was the idea of a crossover coupes --

其中一個是綜合雙門轎車

you see it downstairs, the X Coupe -- they had a lot of fun with that.

樓下有展示X Coupe 團隊做得很開心

It was the rendition of our motorcycle,

是摩托車GS的轉型

the GS, as Carl Magnusson says, "brute-iful,"

如卡爾邁奴森所說的：裸美

as the idea of what could be a motorcycle, if you add two more wheels.

原本摩托車的概念 多添加了兩個輪子

And so, in conclusion, my lesson that I wanted to pass on to you,

最後 我想傳達的就是

was this one here. I'm also going to steal a little quote out of "Little Prince."

我將擷取一小段《小王子》

There's a lot to be said about trust and love,

我們可以談論信任和愛

if you know that those two words are synonymous for design.

這兩個詞都是設計的同義詞

I had a very, very meaningful relationship with my team that day,

那天我跟我團隊的關係變得意義重大

and it's stayed that way ever since.

自此之後從未變過

And I hope that you too find that there's more to design,

我希望各位也能體會到

and more towards the art of the design, than doing it yourself.

比起獨力完成　設計和設計的藝術還有更多學習之處

It's true that the trust and the love, that makes it worthwhile.

信任和愛真的讓一切變得值得

Thanks so much.

謝謝大家

(Applause)

（鼓掌）