Jeremy Heimans: What new power looks like

Prevodilac: Ljiljana Ikodinovic Lektor: Mile Živković

So this is Anna Hazare,

Ovo je Ana Hazare

and Anna Hazare may well be the most cutting-edge

i Ana Hazare bi lako mogao biti najsavremeniji

digital activist in the world today.

digitalni aktivista na svetu.

And you wouldn't know it by looking at him.

A ne biste znali gledajući ga.

Hazare is a 77-year-old Indian anticorruption and social justice activist.

Hazare je 77-godišnji indijski aktivista koji se bori

protiv korupcije i za društvenu pravdu.

And in 2011, he was running a big campaign

to address everyday corruption in India,

koja se bavila svakodnevnom korupcijom u Indiji,

a topic that Indian elites love to ignore.

temom koju indijska elita voli da ignoriše.

So as part of this campaign,

I, kao deo ove kampanje,

he was using all of the traditional tactics

on je koristio svu tradicionalnu taktiku

that a good Gandhian organizer would use.

koju bi dobar gandijevski organizator koristio.

So he was on a hunger strike,

Tako je štrajkovao glađu,

and Hazare realized through his hunger

i Hazare je kroz gladovanje shvatio

that actually maybe this time,

da možda u ovo vreme,

in the 21st century,

u 21. veku,

a hunger strike wouldn't be enough.

štrajk glađu neće biti dovoljan.

So he started playing around with mobile activism.

Tako da je počeo da isprobava mobilni aktivizam.

Tako da je prva stvar koju je učinio bila da ljudima poruči:

So the first thing he did is he said to people,

"Okay, why don't you send me

"Ok, zašto mi ne biste poslali poruku

a text message if you support

ukoliko podržavate

my campaign against corruption?"

moju kampanju protiv korupcije?"

So he does this, he gives people a short code,

I tako je on ovo učinio, dao ljudima kratak telefonski broj,

and about 80,000 people do it.

i oko 80.000 ljudi je to učinilo.

Okay, that's pretty respectable.

Ok, to je za poštovanje,

But then he decides,

ali je tada odlučio:

"Let me tweak my tactics a little bit."

"Hajde da malo prilagodim moju taktiku."

He says, "Why don't you leave me a missed call?"

Rekao je: "Zašto mi ne biste ostavili propušten poziv?"

Now, for those of you who have lived in the global South,

Dakle, oni od vas koji su živeli na globalnom Jugu,

you'll know that missed calls

znaće da su propušteni pozivi

are a really critical part of global mobile culture.

presudan deo globalne mobilne kulture.

Vidim ljude kako potvrdno klimaju glavom.

I see people nodding.

People leave missed calls all the time:

Ljudi stalno ostavljaju propuštene pozive:

If you're running late for a meeting

ukoliko kasnite na sastanak

and you just want to let them know that you're on the way,

i samo želite da im poručite da stižete,

you leave them a missed call.

ostavite im propušten poziv.

Ukoliko nekoga viđate i samo želite da joj kažete: "Nedostaješ mi"

If you're dating someone and you just want to say "I miss you"

you leave them a missed call.

ostavlte propušten poziv.

So a note for a dating tip here,

I napomena kao savet za zabavljanje:

in some cultures,

u nekim kulturama,

if you want to please your lover,

ukoliko želite da ljubavnika učinite srećnim,

you call them and hang up. (Laughter)

pozovete ga i prekinete vezu. (Smeh)

So why do people leave missed calls?

Pa, zašto ljudi ostavljaju propuštene pozive?

Well, the reason of course is that

Pa, razlog je naravno taj

they're trying to avoid charges

da žele da izbegnu troškove

associated with making calls and sending texts.

vezane za telefoniranje i slanje poruka.

So when Hazare asked people to leave him a missed call,

Tako da kada je Hazare zamolio ljude da mu ostave propušten poziv,

let's have a little guess how many people actually did this?

hajde da pogađamo koliko je ljudi to zapravo i učinilo?

Thirty-five million.

Trideset pet miliona.

So this is one of the largest coordinated actions in human history.

Tako da je ovo jedna od najvećih organizovanih akcija u ljudskoj istoriji.

It's remarkable.

To je izvanredno.

And this reflects the extraordinary strength of the emerging Indian middle class

I ovo prikazuje neobičnu snagu rastuće indijske srednje klase

and the power that their mobile phones bring.

i snage koju nose njihovi mobilni telefoni.

But he used that,

Ali on je ovo iskoristio,

Hazare ended up with this massive CSV file of mobile phone numbers,

Hazare je završio sa ogromnom CSV datotekom

mobilnih telefonskih brojeva, i iskoristio ju je

and he used that to deploy

real people power on the ground

da na terenu razvije snagu stvarnih ljudi,

to get hundreds of thousands of people out on the streets in Delhi

da izvede stotine hiljada ljudi na ulice Delhija

to make a national point of everyday corruption in India.

i da svakodnevnoj korupciji u Indiji da nacionalni značaj.

It's a really striking story.

To je zaista upečatljiva priča.

So this is me when I was 12 years old.

A ovo sam ja kada sam imao 12 godina.

I hope you see the resemblance.

Nadam se da vidite sličnost.

And I was also an activist,

A bio sam i aktivista,

and I have been an activist all my life.

i aktivista sam čitavog života.

I had this really funny childhood

Imao sam to zaista čudno detinjstvo

where I traipsed around the world

gde sam skitao po svetu

meeting world leaders and Noble prize winners,

srećući svetske lidere i dobitnike Nobelove nagrade,

talking about Third World debt,

govorio o zaduženosti Trećeg sveta,

as it was then called,

kako je tada bio nazivan,

and demilitarization.

i razoružanju.

I was a very, very serious child. (Laughter)

Bio sam jako, jako ozbiljno dete. (Smeh)

And back then,

I tada,

in the early '90s,

tokom ranih '90-ih,

I had a very cutting-edge tech tool of my own:

imao sam sopstveno najsavremenije tehničko oruđe:

the fax.

faks.

And the fax was the tool of my activism.

I faks je bio oruđe mog aktivizma.

And at that time, it was the best way

I u to vreme, to je bio najbolji način

to get a message to a lot of people

istovremenog prenosa poruka

all at once.

velikim grupama ljudi.

I'll give you one example of a fax campaign that I ran.

Daću vam jedan primer faks kampanje koju sam vodio.

It was the eve of the Gulf War

Bilo je predvečerje Zalivskog rata

and I organized a global campaign to flood the hotel,

i ja sam organizovao globalnu kampanju plavljenja hotela

the Intercontinental in Geneva,

Intekontinental u Ženevi,

gde su se Džejms Bejker i Tarik Azizi

where James Baker and Tariq Aziz

were meeting on the eve of the war,

sretali pred sam rat,

and I thought if I could flood them with faxes,

i ja sam mislio da ukoliko ih preplavimo faksovima,

we'll stop the war.

zaustavićemo rat.

Well, unsurprisingly,

Pa, neiznenađujuće,

that campaign was wholly unsuccessful.

ta kampanja je bila u potpunosti neuspešna.

There are lots of reasons for that,

Za to ima puno razloga,

but there's no doubt that one sputtering fax machine

ali nema sumnje da je jedna brektava faks mašina

in Geneva was a little bit of a bandwidth constraint

u Ženevi imala ograničen propusni opseg

u smislu njene sposobnosti da poruku prenese velikim grupama ljudi.

in terms of the ability to get a message to lots of people.

And so, I went on to discover some better tools.

I tako, krenuo sam da otkrivam neka bolja oruđa.

Suosnovao sam Avaz koji koristi internet kako bi pokrenuo ljude

I cofounded Avaaz, which uses the Internet to mobilize people

and now has almost 40 million members,

i sada ima gotovo 40 miliona članova,

and I now run Purpose, which is a home for these kinds of

i upravljam Purposom, koji je baza ovakvim

technology-powered movements.

pokretima baziranim na tehnologiji.

So what's the moral of this story?

I šta je pouka ove priče?

Is the moral of this story,

Da li je pouka,

you know what, the fax is kind of eclipsed by the mobile phone?

znate šta, faks je prevaziđen mobilnim telefonima?

This is another story of tech-determinism?

Ovo je još jedna priča o tek-determinizmu?

Well, I would argue that there's actually more to it than that.

Pa, ja bih rekao da je ovo zapravo značajnije od toga.

I'd argue that in the last 20 years,

Ja bih rekao da se tokom poslednjih 20 godina,

something more fundamental has changed

promenilo nešto osnovnije

than just new tech.

od samo nove tehnologije.

I would argue that there has been a fundamental shift

Ja bih rekao da se dogodila suštinska promena

in the balance of power

u odnosu moći

in the world.

na svetu.

Pitajte bilo kojeg aktivistu kako da razumete svet,

You ask any activist how to understand the world,

and they'll say, "Look at where the power is,

i on će vam reći: "Pogledajte gde se nalazi moć,

who has it, how it's shifting."

ko je poseduje, kako se premešta".

And I think we all sense that something big is happening.

I mislim da svi osećamo da se događa nešto značajno.

So Henry Timms and I —

Tako smo Henri Tims i ja,

Henry's a fellow movement builder —

Henri je kolega graditelj pokreta,

razgovarali jednog dana i počeli da razmišljamo,

got talking one day and we started to think,

how can we make sense of this new world?

kako možemo da razumemo ovaj novi svet?

How can we describe it and give

Kako možemo da ga opišemo

it a framework that makes it more useful?

i strukturišemo kako bi ga učinili korisnijim?

Because we realized that many

Jer smo shvatili da su mnoge

of the lessons that we were discovering in movements

lekcije koje smo otkrivali u različitim pokretima

actually applied all over the world

zapravo primenjive širom sveta

in many sectors of our society.

u mnogim delovima društva.

So I want to introduce you to this framework:

Tako želim da vas upoznam sa ovim obrascem:

Old power, meet new power.

stara moć, sreće novu moć.

And I want to talk to you about what new power is today.

I hoću da govorim o tome šta je to danas nova moć.

New power is the deployment

Nova moć je razvoj

of mass participation and peer coordination —

masovnog učešća i koordinacije jednakih,

these are the two key elements —

to su dva ključna elementa

to create change and shift outcomes.

za kreiranje promene i menjanje rezultata.

And we see new power all around us.

I mi vidimo novu moć svuda oko sebe.

This is Beppe Grillo

Ovo je Bepe Grijo

he was a populist Italian blogger

on je bio populistički bloger

who, with a minimal political apparatus and only some online tools,

koji je, uz pomoć minimalnog političkog aparata i nešto onlajn oruđa,

won more than 25 percent of the vote

dobio više od 25 procenata glasova

in recent Italian elections.

na nedavnim izborima u Italiji.

This is Airbnb,

Ovo je Erbienbi,

which in just a few years

koji je tokom samo nekoliko godina

has radically disrupted the hotel industry

radikalno poremetio hotelsku industriju

without owning a single square foot of real estate.

ne posedujući ni kvadratni metar nekretnina.

This is Kickstarter,

Ovo je Kikstarter,

which we know has raised over a billion dollars

koji je, kao što znamo, sakupio više od milijardu dolara

from more than five million people.

od više od pet miliona ljudi.

Now, we're familiar with all of these models.

Sada, mi smo upoznati sa svim ovim modelima.

But what's striking is the commonalities,

Ali ono što je upadljivo su sličnosti,

the structural features of these new models

strukturalne crte ovih novih modela

and how they differ from old power.

i kako se one razlikuju od stare moći.

Let's look a little bit at this.

Hajde da ovo malo pogledamo.

Old power is held like a currency.

Stara moć se drži kao valuta.

New power works like a current.

Nova moć radi kao struja.

Old power is held by a few.

Staru moć poseduje nekolicina.

New power isn't held by a few, it's made by many.

Novu moć ne poseduje nekolicina, nju čine mnogi.

Old power is all about download,

Stara moć je u daunlodovanju,

and new power uploads.

nova moć je u aploudovanju.

And you see a whole set of characteristics that you can trace,

I vidite čitav niz karakteristika koje možete da pratite,

whether it's in media or politics or education.

bilo da su u medijima, politici ili obrazovanju.

So we've talked a little bit about what new power is.

Tako smo malo govorili o tome šta je to nova moć.

Let's, for a second, talk about what new power isn't.

Hajde da za trenutak govorimo o tome šta to nova moć nije.

New power is not your Facebook page.

Nova moć nije vaša Fejsbuk stranica.

I assure you that having a social media strategy

Uveravam vas da posedovanje strategije društvenih medija

can enable you to do just as much download

ne može da vam omogući ništa više nego da daunlodujete

as you used to do when you had the radio.

kao što ste činili kada ste imali radio.

Just ask Syrian dictator Bashar al-Assad,

Samo upitajte sirijskog diktatora Bašara al Asada,

uveravam vas da njegova Fejsbuk stranica

I assure you that his Facebook page

has not embraced the power of participation.

nije prigrlila moć učešća.

New power is not inherently positive.

Nova moć nije sama po sebi pozitivna.

In fact, this isn't an normative argument that we're making,

Zapravo, mi ne dajemo neku normativnu tvrdnju,

there are many good things about new power,

postoje mnoge dobre stvari u vezi sa novom moći,

but it can produce bad outcomes.

ali ona može da dovede do lošeg ishoda.

More participation, more peer coordination,

Više učešća, više koordinacije,

sometimes distorts outcomes

ponekad deformiše rezultate

and there are some things,

i postoje neke stvari,

like things, for example, in the medical profession

kao, na primer, u medicinskoj profesiji

that we want new power to get nowhere near.

u čijoj blizini ne želimo novu moć.

And thirdly, new power is not the inevitable victor.

I kao treće, nova moć nije neizbežni pobednik.

In fact, unsurprisingly,

Zapravo, neiznenađujuće,

as many of these new power models get to scale,

dok mnogi od ovih novih modela moći rastu,

what you see is this massive pushback

ono što vidite je snažan napad

from the forces of old power.

snaga stare moći.

Samo pogledajte ovu zaista interesantnu epsku borbu

Just look at this really interesting epic struggle

going on right now between Edward Snowden and the NSA.

koja se upravo sada vodi između Edvarda Snoudena

i Nacionalne agencije za bezbednost SAD-a.

You'll note that only one of the two people on this slide

Primetićete da je samo

is currently in exile.

jedna od ovih strana u egzilu.

And so, it's not at all clear

I tako, nije sasvim jasno

that new power will be the inevitable victor.

da će nova moć biti nepobitni pobednik.

That said, keep one thing in mind:

S tim u vezi, imajte na umu sledeće:

We're at the beginning of a very steep curve.

Mi smo na početku vrlo strme krive.

So you think about some of these new power models, right?

I razmišljate o nekim od ovih novih modela moći, zar ne?

These were just like someone's

One su poput nečijih

garage idea a few years ago,

ideja iz garaže od pre nekoliko godina,

and now they're disrupting entire industries.

i sada tresu čitave industrije.

And so, what's interesting about new power,

I tako, ono što je zanimljivo kod nove moći,

is the way it feeds on itself.

je kako se hrani sama sobom.

Once you have an experience of new power,

Kada jednom doživite novu moć,

you tend to expect and want more of it.

skloni ste da je očekujete i želite više.

So let's say you've used a peer-to-peer lending platform

Tako, recimo da ste koristili platformu za pozajmljivanje novca peer-to-peer

like Lending Tree or Prosper,

poput Lending Tria ili Prospera,

then you've figured out that you don't need the bank,

tada ste shvatili da vam nije potrebna banka,

and who wants the bank, right?

i ko uopšte hoće banku, zar ne?

And so, that experience tends to embolden you

I tako, to iskustvo vas ohrabruje,

it tends to make you want more participation

čini da poželite više učešća

across more aspects of your life.

u različitim aspektima vašeg života.

And what this gives rise to is

I ono donosi vrednosni sistem.

a set of values.

We talked about the models

Mi smo govorili o modelima

that new power has engendered —

koje koristi nova moć,

the Airbnbs, the Kickstarters.

o Erbienbiu, Kikstarteru.

What about the values?

A šta je sa vrednostima?

And this is an early sketch

I ovo je rana skica

at what new power values look like.

onoga kako izgleda nova moć.

New power values prize transparency above all else.

Nova moć iznad svega ceni otvorenost.

To je gotovo religiozno verovanje u transparentnost,

It's almost a religious belief in transparency,

a belief that if you shine a light on something,

vera da ukoliko nešto osvetlite,

it will be better.

ono će postati bolje.

And remember that in the 20th century, this was not at all true.

I setite se da ovo nije bilo tačno u 20. veku.

People thought that gentlemen should sit behind closed doors

Ljudi su verovali da gospoda treba da sede iza zatvorenih vrata

and make comfortable agreements.

i donose pogodne sporazume.

New power values of informal, networked governance.

Nova moć ceni neformalno, mrežno upravljanje.

New power folks would never have invented the U.N. today,

Danas, ljudi nove moći ne bi nikada izmislili UN,

for better or worse.

bilo to bolje ili gore.

New power values participation,

Nova moć ceni učešće,

and new power is all about do-it-yourself.

i nova moć je "učini sam".

Zapravo, ono što je interesantno kod nove moći

In fact, what's interesting about new power

is that it eschews some of the professionalization

je da ona izbegava neke od profesionalizacija

and specialization that was

i specijalizacija koje su bile

all the rage in the 20th century.

jako popularne u 20. veku.

So what's interesting about these

Tako da ono što je interesantno u ovim

new power values and these new power models

vrednostima i modelima nove moći

is what they mean for organizations.

je šta one znače oragnizacijama.

So we've spent a bit of time thinking,

Tako smo proveli neko vreme razmišljajući,

how can we plot organizations

kako možemo da skiciramo organizacije

on a two-by-two where, essentially,

deo po deo, gde, suštinski

we look at new power values

posmatramo vrednosti nove moći

and new power models

i modele nove moći

and see where different people sit?

i vidimo gde se nalaze različiti ljudi?

We started with a U.S. analysis,

Počeli smo sa analizom SAD-a,

and let me show you some interesting findings.

i dopustite da vam prenesem neke od zanimljivih nalaza.

So the first is Apple.

Prvi je Epl.

In this framework, we actually described Apple

U ovoj shemi mi smo zapravo opisali Epl

as an old power company.

kao kompaniju stare moći.

That's because the ideology,

To je zato što je ideologija Epla,

the governing ideology of Apple

vodeća ideologija Epla

is the ideology of the perfectionist

ideologija dizajnera proizvoda

product designer in Cupertino.

perfekcioniste u Kupertinu.

It's absolutely about that beautiful, perfect thing descending upon us

Ona se zasniva na toj lepoj, savršenoj stvari koja nam iznenada dolazi

in perfection.

u savršenstvu.

And it does not value, as a company, transparency.

I ona, kao kompanija, ne ceni otvorenost.

In fact, it's very secretive.

Zapravo, ona je vrlo tajnovita.

Now, Apple is one of the most succesful companies in the world.

Sada, Epl je jedna od najuspešnijih kompanija na svetu.

So this shows that you can

Tako da vam ovo pokazuje da je još uvek moguće

still pursue a successful old power strategy.

slediti uspešnu strategiju stare moći.

But one can argue that there's real vulnerabilites in that model.

Ali moglo bi se tvrditi da u ovom modelu postoje prave slabosti.

I think another interesting comparison

Mislim da je sledeće zanimljivo poređenje

is that of the Obama campaign

ono između Obamine kampanje

versus the Obama presidency.

naspram Obaminog predsedovanja.

(Applause)

(Aplauz)

Now, I like President Obama,

Dobro, meni se predsednik Obama sviđa,

but he ran with new power at his back, right?

ali on se kandidovao imajući iza sebe novu moć, zar ne?

And he said to people,

I rekao je ljudima,

we are the ones we've been waiting for.

mi smo oni koje smo čekali.

And he used crowdfunding

I koristio je masovno finansiranje

to power a campaign.

da bi pokretao kampanju.

But when he got into office,

Ali kada je postao predsednik,

he governed like more or less all the other presidents did.

upravljao je više-manje kao svi drugi predsednici.

And this is a really interesting trend,

I ovo je zasta vrlo interesantna pojava,

is when new power gets powerful,

to je da kada nova moć dobije moć,

what happens?

šta se dešava?

So this is a framework you should look at

Ovo je shema koju treba da posmatrate

and think about where your own organization

i razmislite gde se u tome nalazi

sits on it.

vaša organizacija.

And think about where it should be

I razmislite o tome gde bi trebala da bude

in five or 10 years.

za pet ili deset godina.

So what do you do if you're old power?

Pa šta radite ukoliko ste stara moć?

Well, if you're there thinking, in old power,

Pa, ukoliko razmišljate, u staroj moći,

this won't happen to us.

ovo se nama neće dogoditi.

Then just look at the Wikipedia entry for Encyclopædia Britannica.

Onda samo pogledajte u Vikipediji odrednicu za Enciklopediju Britaniku.

Let me tell you, it's a very sad read.

Dopustite da vam kažem, jako je tužno štivo.

But if you are old power,

Ali ukoliko ste stara moć,

the most important thing you can do is to occupy yourself

najvažnija stvar koju možete da uradite je da zaposednete sami sebe

before others occupy you,

pre nego što vas drugi zaposednu,

before you are occupied.

pre nego što budete zaposednuti.

Imagine that a group of your biggest skeptics

Zamislite da grupa ljudi koji najviše sumnjaju u vas

are camped in the heart of your organization

kampuje u središtu vaše organizacije

asking the toughest questions

i postavlja najteža pitanja

and they can see everything inside of your organization.

i da mogu da vide sve što se dešava unutar vaše organizacije.

And ask them, would they like what they see

I pitajte ih, da li bi im se svidelo to što vide

and should our model change?

i da li bi naš model trebalo da se promeni?

What about if you're new power?

Šta ukoliko ste nova moć?

Is new power kind of just riding the wave to glory?

Da li to nova moć na talasu uspeha ide ka slavi?

I would argue no.

Ja bih rekao ne.

I would argue that there are some very real challenges

Ja bih rekao da postoje neki vrlo stvarni izazovi

to new power in this nascent phase.

za novu moć u ovoj razvojnoj fazi.

Let's stick with the Occupy Wall Street example for a moment.

Hajde da se za momenat zadržimo na primeru Okupirajmo Volstrit.

Occupy was this incredible example of new power,

"Okupirajmo" je izuzetan primer nove moći,

the purest example of new power.

najčistiji primer nove moći.

And yet, it failed to consolidate.

A ipak, nije uspeo da se utvrdi.

So the energy that it created

Tako da je energija koju je kreirao

was great for the meme phase,

bila odlična za fazu širenja,

but they were so committed to participation,

ali oni su bili toliko predani učestvovanju,

that they never got anything done.

da nikada nisu ništa završili.

And in fact that model

I zapravo taj model

means that the challenge for new power is:

nam govori da je izazov upućen novoj moći:

how do you use institutional power

kako koristite institucionalnu moć

without being institutionalized?

a da ne budete institucionalizovani?

One the other end of the spectra is Uber.

Na drugoj strani spektra je Uber.

Uber is an amazing,

Uber je neverovatan model

highly scalable new power model.

nove moći koja može da izuzetno raste.

That network is getting denser and denser

Ta mreža postaje sve gušća i gušća

by the day.

svakodnevno.

But what's really interesting about Uber is

Ali ono što je zaista interesantno kod Ubera je

it hasn't really adopted new power values.

da on zapravo nije prihvatio vrednosti nove moći.

This is a real quote from the Uber CEO recently:

Ovo je pravi citat nedavne izjave generalnog direktora Ubera

He says, "Once we get rid of the dude in the car" — he means drivers —

i kaže: "Kada se jednom otarasimo momka iz kola" - misli na vozače -

"Uber will be cheaper."

"Uber će biti jeftiniji."

Now, new power models live and die

Dakle, novi modeli moći žive i umiru

by the strength of their networks.

snagom njihovih mreža.

By whether the drivers and the consumers

Ukoliko vozači i korisnici

who use the service actually believe in it.

njihovih usluga zaista u njega veruju.

Because they're not an exercise of top-down perfectionism,

Jer oni nisu ogled u perfekcionizmu od glave do pete

they are about the network.

njihova suština je mreža.

And so, the challenge,

I tako, izazov,

and this is why it's in no way surprising,

i ovo je zašto ni na koji način nije iznenađujuće

is that Uber's drivers are now unionizing.

što se Uberovi vozači ujedunjuju u sindikat.

It's extraordinary.

To je izvanredno.

Uber's drivers are turning on Uber.

Uberovi vozači se okreću protiv Ubera.

And the challenge for Uber —

A izazov za Uber -

this isn't an easy situation for them —

ovo za njih nije jednostavna situacija -

is that they are locked into a broader superstrcuture

je taj što su oni zaglavljeni u široj superstrukturi

that is really old power.

koja je zapravo stara moć.

They've raised more than a billion dollars in the capital markets.

Oni su sakupili više od milijardu dolara na tržištu kapitala.

Those markets expect a financial return,

Ova tržišta očekuju finansijsku dobit,

and they way you get a financial return

i način na koji vas teraju da je ostvarite

is by squeezing and squeezing

je tako što pritiskaju i pritiskaju

your users and your drivers

vaše korisnike i vozače

for more and more value

kako bi se ostvarila veća vrednost

and giving that value to your investors.

i davala ta vrednost investitorima.

So the big question about the future of new power, in my view, is:

Tako da je, po mom mišljenju veliko pitanje budućnosti nove moći:

Will that old power just emerge?

da li će stara moć prosto isplivati?

Dakle, da li će elite nove moći jednostavno postati

So will new power elites just become

old power and squeeze?

stara moć i pritisak?

Or will that new power base bite back?

Ili da li će ova baza nove moći da uzvrati udarac?

Will the next big Uber

Da li će sledeći veliki Uber

be co-owned by Uber drivers?

biti u suvlasništvu Uberovih vozača?

And I think this going to be a very interesting

I mislim da će ovo biti jako interesantno

structural question.

strukturalno pitanje.

Finally, think about new power

Konačno, mislite o novoj moći

being more than just an

kao nečemu većem od samo

entity that scales things

entiteta koji poboljšava stvari

that make us have slightly better consumer experiences.

koje čine da imamo malo bolji korisnički doživljaj.

My call to action for new power

Moj poziv na delanje upućen novoj moći

is to not be an island.

je da ne bude ostrvo.

We have major structural problems in the world today

Mi danas u svetu imamo krupne strukturalne probleme

that could benefit enormously

kojima bi od izuzetne koristi bili

from the kinds of mass participation

različiti oblici masovnog učešća

and peer coordination

i koordinacije jednakih

that these new power players

koje ovi igrači nove moći

know so well how to generate.

tako dobro znaju da generišu.

And we badly need them to turn their energies and their power

I nama je jako potrebno da oni preokrenu svoje energije i moć

to big, what economists might call

ka velikim, kako bi ekonomisti mogli reći

public goods problems,

problemima javnog dobra,

that are often beyond markets

koji su često iza tržišta

where investors can easily be found.

na kojima se investitori mogu lako pronaći.

And I think if we can do that,

I mislim da ukoliko možemo da to uradimo,

we might be able to fundamentally change

mogli bismo da suštinski promenimo

not only human beings' sense of their own agency and power —

ne samo ljudski osećaj sopstvene sile i moći

because I think that's the most wonderful thing about new power,

jer mislim da ono što je najlepše kod nove moći,

is that people feel more powerful —

je što se ljudi osećaju moćnijima -

ali mi bismo isto mogli biti sposobni da promenimo

but we might also be able to change

the way we relate to each other

način na koji se međusobno odnosimo

and the way we relate to authority and institutions.

i na koji se odnosimo prema vlasti i institucijama.

And to me, that's absolutely

I, za mene je to

worth trying for.

apsolutno vredno pokušaja.

Thank you very much.

Mnogo vam hvala.

(Applause)

(Aplauz)