Jeremy Heimans: What new power looks like

Prevoditelj: Dora Ustulica Recezent: Sonja Žarić

So this is Anna Hazare,

Ovo je Anna Hazare,

and Anna Hazare may well be the most cutting-edge

on je možda najrevolucionarniji

digital activist in the world today.

digitalni aktivist u današnjem svijetu.

And you wouldn't know it by looking at him.

Ne biste to rekli gledajući ga.

Hazare is a 77-year-old Indian anticorruption and social justice activist.

Hazare je 77-godišnji indijski aktivist za antikorupciju i socijalnu pravdu.

And in 2011, he was running a big campaign

2011. vodio je veliku kampanju

to address everyday corruption in India,

da upozori na svakidašnju korupciju u Indiji,

a topic that Indian elites love to ignore.

temu koje indijske elite vole ignorirati.

So as part of this campaign,

Kao dio te kampanje

he was using all of the traditional tactics

koristio je sve tradicionalne taktike

that a good Gandhian organizer would use.

koje bi koristio dobar gandijevac.

So he was on a hunger strike,

Štrajkao je glađu

and Hazare realized through his hunger

i tijekom svog gladovanja je shvatio

that actually maybe this time,

da ovoga puta zapravo,

in the 21st century,

u 21.stoljeću,

a hunger strike wouldn't be enough.

štrajk glađu neće biti dovoljan.

So he started playing around with mobile activism.

Zato se počeo igrati s mobilnim aktivizmom.

So the first thing he did is he said to people,

Prva stvar koju je napravio bila je da je rekao ljudima:

"Okay, why don't you send me

" OK, zašto mi ne pošaljete

a text message if you support

poruku ako podupirete

my campaign against corruption?"

moju kampanju protiv korupcije?"

So he does this, he gives people a short code,

To je napravio, dao ljudima kratak kod

and about 80,000 people do it.

i oko 80,000 ljudi je to napravilo.

Okay, that's pretty respectable.

OK, to je prilično respektabilno.

But then he decides,

Ali tada je odlučio:

"Let me tweak my tactics a little bit."

"Hajde da malo promijenim taktiku."

He says, "Why don't you leave me a missed call?"

Rekao je: " Zašto mi ne ostavite propušteni poziv?"

Now, for those of you who have lived in the global South,

Vi koji ste živjeli na svjetskom Jugu

you'll know that missed calls

ćete znati da su propušteni pozivi

are a really critical part of global mobile culture.

doista kritičan dio globalne mobilne kulture.

I see people nodding.

Vidim da ljudi klimaju.

People leave missed calls all the time:

Ljudi stalno ostavljaju propuštene pozive:

If you're running late for a meeting

Ako kasnite na sastanak

and you just want to let them know that you're on the way,

i želite im dati do znanja da ste na putu,

you leave them a missed call.

ostavite im propušteni poziv.

If you're dating someone and you just want to say "I miss you"

Ako ste u vezi s nekim i samo želite reći " Nedostaješ mi",

you leave them a missed call.

ostavite im propušteni poziv.

So a note for a dating tip here,

Savjet za vezu s nekim ovdje,

in some cultures,

u nekim kulturama,

if you want to please your lover,

ako želite udovoljiti svome ljubavniku,

you call them and hang up. (Laughter)

nazovete ga i poklopite. (Smijeh)

So why do people leave missed calls?

Dakle, zašto ljudi ostavljaju propuštene pozive?

Well, the reason of course is that

Pa, razlog je naravno

they're trying to avoid charges

to što žele izbjeći naplaćivanje

associated with making calls and sending texts.

povezano s pozivima i slanjem poruka.

So when Hazare asked people to leave him a missed call,

Kada je Hazare tražio ljude da mu ostave propušten poziv,

let's have a little guess how many people actually did this?

pogodite koliko je ljudi to zapravo napravilo?

Thirty-five million.

Trideset pet milijuna.

So this is one of the largest coordinated actions in human history.

To je, dakle, bila jedna od najvećih koordinaranih akcija u ljudskoj povijesti.

It's remarkable.

Izvanredno.

And this reflects the extraordinary strength of the emerging Indian middle class

I to pokazuje nevjerojatnu snagu sve veće indijske srednje klase

and the power that their mobile phones bring.

i moći koju im donose njihovi mobiteli.

But he used that,

Ali on je to iskoristio,

Hazare ended up with this massive CSV file of mobile phone numbers,

Hazare je završio s ogromnim brojem CSV fajlova s brojevima mobitela

and he used that to deploy

i to je iskoristio da sakupi

real people power on the ground

moć pravih ljudi na terenu,

to get hundreds of thousands of people out on the streets in Delhi

da sakupi stotine tisuća ljudi na ulicama Delhija

to make a national point of everyday corruption in India.

da svakidašnja korupcija postane nacionalno pitanje Indije.

It's a really striking story.

To je doista izvanredna priča.

So this is me when I was 12 years old.

Ovo sam ja kada sam imao 12 godina.

I hope you see the resemblance.

Nadam se da uočavate sličnost.

And I was also an activist,

Ja sam također bio aktivist

and I have been an activist all my life.

i aktivist sam svoj cijeli život.

I had this really funny childhood

Imao sam stvarno zabavno djetinjstvo

where I traipsed around the world

u kojem sam lutao po svijetu,

meeting world leaders and Noble prize winners,

upoznavajući svjetske vođe i dobitnike Nobelove nagrade,

talking about Third World debt,

pričajući o dugu Trećeg svijeta,

as it was then called,

kako se tada zvao,

and demilitarization.

i o demilitarizaciji.

I was a very, very serious child. (Laughter)

Bio sam veoma, veoma ozbiljno dijete. (Smijeh)

And back then,

I tada,

in the early '90s,

ranih 90-ih,

I had a very cutting-edge tech tool of my own:

imao sam svoj veoma revolucionarni alat:

the fax.

faks.

And the fax was the tool of my activism.

I faks je bio alat mog aktivizma.

And at that time, it was the best way

I u to vrijeme, to je bio najbolji način

to get a message to a lot of people

da pošaljete poruku mnogim ljudima

all at once.

odjednom.

I'll give you one example of a fax campaign that I ran.

Dat ću vam primijer kampanje koju sam vodio preko faksa.

It was the eve of the Gulf War

Bilo je to uoči Zaljevskog rata,

and I organized a global campaign to flood the hotel,

organizirao sam globalnu kampanju potapanja hotela,

the Intercontinental in Geneva,

Intercontinentala u Genevi,

where James Baker and Tariq Aziz

gdje su se James Baker i Tariq Aziz

were meeting on the eve of the war,

našli uoči rata,

and I thought if I could flood them with faxes,

i mislio sam da ćemo zaustaviti rat,

we'll stop the war.

ako ih preplavimo faksevima.

Well, unsurprisingly,

Pa, začuđujuće,

that campaign was wholly unsuccessful.

kampanja je bila potpuno neuspješna.

There are lots of reasons for that,

Mnogo je razloga za to,

but there's no doubt that one sputtering fax machine

ali nema sumnje da je jedna pištava faks mašina

in Geneva was a little bit of a bandwidth constraint

u Genevi bila mala prisila

in terms of the ability to get a message to lots of people.

u smislu mogućnosti prenošenja poruke mnogim ljudima.

And so, I went on to discover some better tools.

I tako sam otkrio neka bolja sredstva.

I cofounded Avaaz, which uses the Internet to mobilize people

Suosnivač sam Avaaz-a, koji koristi internet da mobilizira ljude

and now has almost 40 million members,

i sada ima gotovo 40 miljuna članova

and I now run Purpose, which is a home for these kinds of

i sada vodim Purpose, koja je dom takvim vrstama

technology-powered movements.

pokreta pokrenutih tehnologijom.

So what's the moral of this story?

Dakle, koja je pouka ove priče?

Is the moral of this story,

Je li pouka ove priče,

you know what, the fax is kind of eclipsed by the mobile phone?

znate što, faks je na neki način zasijenjen mobitelom?

This is another story of tech-determinism?

Je li ovo još jedna priča o tehnološkom determinizmu?

Well, I would argue that there's actually more to it than that.

Pa, usudio bih se reči da je to zapravo više od toga.

I'd argue that in the last 20 years,

Rekao bih da se u posljednjih 20 godina

something more fundamental has changed

nešto osnovnije promijenilo

than just new tech.

od same tehnologije.

I would argue that there has been a fundamental shift

Rekao bih da se dogodila jezgrovite promjena

in the balance of power

u ravnoteži moći

in the world.

u svijetu.

You ask any activist how to understand the world,

Pitajte bilo kojeg aktivista kako razumjeti svijet

and they'll say, "Look at where the power is,

i reći će vam: " Pogledajte gdje je moć,

who has it, how it's shifting."

tko ju ima, kako se mijenja."

And I think we all sense that something big is happening.

I mislim da svi osjećamo da se nešto veliko događa.

So Henry Timms and I —

Henry Timms i ja --

Henry's a fellow movement builder —

Henry je također aktivist --

got talking one day and we started to think,

smo jedan dan razgovarali i počeli razmišljati,

how can we make sense of this new world?

kako ovaj novi svijet možemo shvatiti?

How can we describe it and give

Kako ga možemo opisati i dati

it a framework that makes it more useful?

mu okvir koji ga čini korisnijim?

Because we realized that many

Zato što shvaćamo da se mnoge

of the lessons that we were discovering in movements

lekcije koje smo naučili aktivizmom

actually applied all over the world

zapravo mogu primijeniti svugdje po svijetu,

in many sectors of our society.

u mnogim područjima našeg društva.

So I want to introduce you to this framework:

Zato vas želim upoznati s ovim okvirom:

Old power, meet new power.

Stara moći, upoznaj novu moć.

And I want to talk to you about what new power is today.

I želim s vama razgovarati o tome što je danas nova moć.

New power is the deployment

Nova moć je poticanje

of mass participation and peer coordination —

masovnog sudjelovanja i zajedničke koordinacije --

these are the two key elements —

ovo su dva ključna elementa --

to create change and shift outcomes.

da bi se provela promjena i posljedice smjene.

And we see new power all around us.

I vidimo novu moć svugdje oko nas.

This is Beppe Grillo

Ovo je Beppe Grillo,

he was a populist Italian blogger

bio je popularan talijanski bloger,

who, with a minimal political apparatus and only some online tools,

koji je, uz minimalan politički aparat i samo uz neke online alate,

won more than 25 percent of the vote

osvojio više od 25 posto glasova

in recent Italian elections.

na nedavnim izborima u Italiji.

This is Airbnb,

Ovo je Airbnb,

which in just a few years

koji je u samo nekoliko godina

has radically disrupted the hotel industry

radikalno omeo hotelsku industriju,

without owning a single square foot of real estate.

bez vlasništva nad ijednim kvadratnim metrom nekretnine.

This is Kickstarter,

Ovo je Kickstarter,

which we know has raised over a billion dollars

za kojeg znamo da je skupio preko milijardu dolara

from more than five million people.

od preko pet milijuna ljudi.

Now, we're familiar with all of these models.

Upoznati smo sa svim ovim modelima.

But what's striking is the commonalities,

Ali ono što je zapanjujuće su zajedničke točke,

the structural features of these new models

strukturne značajke ovih novih modela

and how they differ from old power.

i kako se razlikuju od stare moći.

Let's look a little bit at this.

Pogledajmo malo ovo.

Old power is held like a currency.

Stara moć se drži kao valuta.

New power works like a current.

Nova moć radi kao struja.

Old power is held by a few.

Staru moć posjeduju samo pojedini.

New power isn't held by a few, it's made by many.

Novu moć ne posjeduju samo neki, stvaraju ju mnogi.

Old power is all about download,

Stara moć je downloadanje,

and new power uploads.

nova moć je uploadanje.

And you see a whole set of characteristics that you can trace,

I vidite cijeli skup karakteristika koje možete pratiti,

whether it's in media or politics or education.

bilo da su u medijima, politici ili obrazovanju.

So we've talked a little bit about what new power is.

Dakle, malo smo pričali o tome što je nova moć.

Let's, for a second, talk about what new power isn't.

Pričajmo, na trenutak, o tome što nova moć nije.

New power is not your Facebook page.

Nova moć nije vaša Facebook stranica.

I assure you that having a social media strategy

Uvjeravam vas da imati strategiju socijalnih medija

can enable you to do just as much download

omogućuje istu količinu downloada

as you used to do when you had the radio.

kakvu ste imali s radijom.

Just ask Syrian dictator Bashar al-Assad,

Samo pitajte sirijskog predsjednika, Bashara al-Assada,

I assure you that his Facebook page

uvjeravam vas da njegova Facebook stranica

has not embraced the power of participation.

nije prigrlila moć sudjelovanja.

New power is not inherently positive.

Nova moć nije nužno pozitivna.

In fact, this isn't an normative argument that we're making,

Zapravo, ovo nije normativni argument,

there are many good things about new power,

ima mnogo dobri stvari vezanih uz novu moć,

but it can produce bad outcomes.

ali može proizvesti loše posljedice.

More participation, more peer coordination,

Više sudjelovanja, više zajedničke koordinacije

sometimes distorts outcomes

nekada ometa rezultate

and there are some things,

i ima stvari,

like things, for example, in the medical profession

kao stvari, u na primjer, medicinskoj profesiji

that we want new power to get nowhere near.

kojima ne želimo da se nova moć približi.

And thirdly, new power is not the inevitable victor.

I treće, nova moć nije neizbježni pobjednik.

In fact, unsurprisingly,

Zapravo, za čudo,

as many of these new power models get to scale,

koliko god ovih novih moći došlo do ljestvice,

what you see is this massive pushback

ono što vidite je masovno odbijanje

from the forces of old power.

snaga starih moći.

Just look at this really interesting epic struggle

Samo pogledajte ovu doista zanimljivu borbu

going on right now between Edward Snowden and the NSA.

koja se sada odvija između Edwarda Snowdena i NSA.

You'll note that only one of the two people on this slide

Primijetit ćete da je samo jedan od ovih dvoje ljudi na slici

is currently in exile.

sada u egzilu.

And so, it's not at all clear

I dakle, nije posve jasno

that new power will be the inevitable victor.

da će nova moć biti sigurni pobjednik.

That said, keep one thing in mind:

Time rečeno, imajte na umu:

We're at the beginning of a very steep curve.

Mi smo na početku veoma strme krivine.

So you think about some of these new power models, right?

Razmišljate o nekima od tih novih modela moći, je li tako?

These were just like someone's

Oni su bili poput

garage idea a few years ago,

nečije ideje iz garaže prije par godina,

and now they're disrupting entire industries.

a sada ruše cijelu industriju.

And so, what's interesting about new power,

I dakle, ono što je zanimljivo o novoj moći,

is the way it feeds on itself.

je način na koji se hrani.

Once you have an experience of new power,

Jednom kad iskusite novu moć,

you tend to expect and want more of it.

očekujete i želite više.

So let's say you've used a peer-to-peer lending platform

Recimo da ste koristili platformu za posuđivanje,

like Lending Tree or Prosper,

poput Lending Tree-a ili Prosper-a,

then you've figured out that you don't need the bank,

i tada ste shvatili da ne trebate banku

and who wants the bank, right?

i tko bi htio banku, jel?

And so, that experience tends to embolden you

I tako vas to iskustvo ohrabri,

it tends to make you want more participation

želite još više sudjelovanja

across more aspects of your life.

u više aspekata svog života.

And what this gives rise to is

I ono što to potiče

a set of values.

je skup vrijednosti.

We talked about the models

Pričali smo o modelima

that new power has engendered —

koje je nova moć ugrozila-

the Airbnbs, the Kickstarters.

Airbnb, Kickstarter.

What about the values?

Što je s vrijednostima?

And this is an early sketch

I ovo je rana skica

at what new power values look like.

vrijednosti nove moći.

New power values prize transparency above all else.

Nova moć vrednuje transparentnost nagrade iznad svega.

It's almost a religious belief in transparency,

Gotovo je religiozno vjerovanje u transparentnost,

a belief that if you shine a light on something,

vjerovanje da, ako nešto osvijetlite,

it will be better.

bit će bolje.

And remember that in the 20th century, this was not at all true.

I sjetite se da u 20. stoljeću to uopće nije bilo točno.

People thought that gentlemen should sit behind closed doors

Ljudi su mislili da gospoda trebaju sjediti iza zatvorenih vrata

and make comfortable agreements.

i sklapati ugodne sporazume.

New power values of informal, networked governance.

Nova moć vrednuje neformalno, povezano vladanje.

New power folks would never have invented the U.N. today,

Predvodnici nove moći nikada ne bi osnovali UN,

for better or worse.

ni u kojem slučaju.

New power values participation,

Nova moć vrednuje sudjelovanje,

and new power is all about do-it-yourself.

nova je moć "uradi sam".

In fact, what's interesting about new power

Zapravo, ono što je zanimljivo o novoj moći

is that it eschews some of the professionalization

je da ona izbjegava neke profesionalizacije

and specialization that was

i specijalizacije

all the rage in the 20th century.

koje su bile glavne u 20. stoljeću.

So what's interesting about these

Ono što je zanimljivo kod tih

new power values and these new power models

vrijednosti nove moći i ovih novih modela moći

is what they mean for organizations.

je ono što oni znače za organizacije.

So we've spent a bit of time thinking,

Proveli smo nešto vremena razmišljajući

how can we plot organizations

kako možemo stvoriti organizaciju

on a two-by-two where, essentially,

dva-na-dva gdje, u biti,

we look at new power values

gledamo vrijednosti nove moći

and new power models

i modele nove moći

and see where different people sit?

i vidimo gdje sjede različiti ljudi?

We started with a U.S. analysis,

Započeli smo s američkom analizom,

and let me show you some interesting findings.

dopustite da vam pokažem neka zanimljiva otkrića.

So the first is Apple.

Prvo je Apple.

In this framework, we actually described Apple

U ovom okviru, zapravo smo opisali Apple

as an old power company.

kao kompaniju stare moći.

That's because the ideology,

To je zbog ideologije,

the governing ideology of Apple

vodeća ideologija Apple-a

is the ideology of the perfectionist

je ideologija perfekcionističkog

product designer in Cupertino.

dizajnera proizvoda u Cupertinu.

It's absolutely about that beautiful, perfect thing descending upon us

Apsolutno se radi o toj lijepoj savršenoj stvari koja se diže nad nas

in perfection.

u perfekciji.

And it does not value, as a company, transparency.

I ne vrednuje, kao kompanija, transparentnost.

In fact, it's very secretive.

Zapravo, veoma je tajnovita.

Now, Apple is one of the most succesful companies in the world.

Apple je jedna od najuspješnijih kompanija u svijetu.

So this shows that you can

To pokazuje da još uvijek možete

still pursue a successful old power strategy.

slijediti uspješnu strategiju stare moći.

But one can argue that there's real vulnerabilites in that model.

Ali možemo reći da postoje stvarni nedostaci u tom modelu.

I think another interesting comparison

Mislim da je još jedna zanimljiva usporedba

is that of the Obama campaign

Obamina kampanja

versus the Obama presidency.

protiv Obaminog predsjedništva.

(Applause)

(Pljesak)

Now, I like President Obama,

Sviđa mi se predsjednik Obama,

but he ran with new power at his back, right?

ali on je vodio kampanju s novom moći na leđima, jelda?

And he said to people,

I govorio je ljudima

we are the ones we've been waiting for.

da smo mi oni na koje smo čekali.

And he used crowdfunding

I koristio je crowdfunding

to power a campaign.

da ojača kampanju.

But when he got into office,

Ali kad je ušao u ured,

he governed like more or less all the other presidents did.

vladao je kao manje-više svi drugi predsjednici.

And this is a really interesting trend,

I to je doista zanimljiv trend,

is when new power gets powerful,

kada nova moć dobije moć,

what happens?

što se dogodi?

So this is a framework you should look at

Ovo je okvir koji trebate pogledati

and think about where your own organization

i razmisliti gdje na njemu

sits on it.

vaša organizacija?

And think about where it should be

I razmislite gdje bi trebala biti

in five or 10 years.

za pet ili deset godina.

So what do you do if you're old power?

Što trebate napraviti ako ste stara moć?

Well, if you're there thinking, in old power,

Pa, ako mislite, u staroj moći,

this won't happen to us.

to se nama neće dogoditi.

Then just look at the Wikipedia entry for Encyclopædia Britannica.

Onda samo pogledajte Wikipedijin članak o Encyclopaedia Britannici.

Let me tell you, it's a very sad read.

Dopustite da vam kažem, to je veoma tužan članak.

But if you are old power,

Ali ako ste stara moć,

the most important thing you can do is to occupy yourself

najvažnija stvar koju možete napraviti je okupirati se

before others occupy you,

prije nego što vas drugi okupiraju,

before you are occupied.

prije nego što budete okupirani.

Imagine that a group of your biggest skeptics

Zamislite da grupa vaših najvećih skeptika

are camped in the heart of your organization

kampira u srcu vaše organizacije

asking the toughest questions

ispitivajući najteža pitanja

and they can see everything inside of your organization.

i mogu vidjeti sve unutar vaše organizacije.

And ask them, would they like what they see

I pitajte ih, bi li im se svidjelo što vide

and should our model change?

i bi li se naš model trebao promijeniti?

What about if you're new power?

Što ako ste vi nova moć?

Is new power kind of just riding the wave to glory?

Je li nova moć nešto kao jahanje na valovima slave?

I would argue no.

Ja ne bih rekao.

I would argue that there are some very real challenges

Ja bih rekao da postoje neki veoma stvarni izazovi

to new power in this nascent phase.

za novu moć u ovoj fazi stvaranja.

Let's stick with the Occupy Wall Street example for a moment.

Zadržimo se na pokretu Occupy Wall Street na trenutak.

Occupy was this incredible example of new power,

Occupy je bio nevjerojatan primjer nove moći,

the purest example of new power.

najčišći primjer nove moći.

And yet, it failed to consolidate.

A ipak se nije uspio učvrstiti.

So the energy that it created

Dakle, energija koju je stvorio

was great for the meme phase,

je bila super za fazu mema,

but they were so committed to participation,

ali bili su toliko posvećeni sudjelovanju

that they never got anything done.

da nikada ništa nisu napravili.

And in fact that model

I taj model zapravo

means that the challenge for new power is:

znači da je izazov za novu moć:

how do you use institutional power

kako iskoristiti moć ustanova

without being institutionalized?

bez da se institucionalizirate?

One the other end of the spectra is Uber.

S druge strane spektra je Uber.

Uber is an amazing,

Uber je nevjerojatan,

highly scalable new power model.

veoma dobar model nove moći.

That network is getting denser and denser

Ta mreža je sve gušća i gušća

by the day.

svakim danom.

But what's really interesting about Uber is

Ali ono što je stvarno zanimljivo o Uberu je

it hasn't really adopted new power values.

da zapravo nije prisvojio vrijednosti nove moći.

This is a real quote from the Uber CEO recently:

Ovo je stvarni citat od izvršnog direktora Ubera:

He says, "Once we get rid of the dude in the car" — he means drivers —

On kaže: " Jednom kad se riješimo čovjeka u autu" - misli na vozača -

"Uber will be cheaper."

"Uber će biti jeftiniji."

Now, new power models live and die

Modeli nove moći žive i umiru

by the strength of their networks.

snagom svojih mreža.

By whether the drivers and the consumers

Ovisno o tome vjeruju li vozači i korisnici

who use the service actually believe in it.

koji koriste uslugu doista u nju.

Because they're not an exercise of top-down perfectionism,

Zato što nisu vježba gornjo-donjeg perfekcionizma,

they are about the network.

rade se o mreži.

And so, the challenge,

I tako, izazov je,

and this is why it's in no way surprising,

i zbog ovoga to uopće nije iznenađujuće,

is that Uber's drivers are now unionizing.

da se vozači Ubera sada ujedinjuju.

It's extraordinary.

To je nevjerojatno.

Uber's drivers are turning on Uber.

Uberovi vozači odbijaju Uber.

And the challenge for Uber —

I izazov za Ube -r-

this isn't an easy situation for them —

ovo nije laka situacija za njih --

is that they are locked into a broader superstrcuture

je da su zaključani u širu superstrukturu

that is really old power.

koja je doista stara moć.

They've raised more than a billion dollars in the capital markets.

Prikupili su preko milijardu dolara na tržištu kapitala.

Those markets expect a financial return,

Ta tržišta očekuju financijski povrat,

and they way you get a financial return

a način na koji dobivate financijski povrat

is by squeezing and squeezing

je da cijedite i cijedite

your users and your drivers

svoje korisnike i svoje vozače

for more and more value

za veću i veću vrijednost

and giving that value to your investors.

i dajete tu vrijednost investitorima.

So the big question about the future of new power, in my view, is:

Dakle, veliko pitanje o budućnosti nove moći, ako mene pitate, je:

Will that old power just emerge?

Hoće li se stara moć jednostavno pojaviti?

So will new power elites just become

Hoće li elite nove moći postati

old power and squeeze?

stara moć i cijediti?

Or will that new power base bite back?

Ili će baza nove moći uzvratiti udarac?

Will the next big Uber

Hoće li sljedeći veliki Uber

be co-owned by Uber drivers?

biti u suvlasništvu vozača?

And I think this going to be a very interesting

I ja mislim da će to biti veoma zanimljivo

structural question.

strukturalno pitanje.

Finally, think about new power

Na kraju, razmišljajte o novoj moći

being more than just an

kao nečemu što je više

entity that scales things

od pukog entiteta koji skalira stvari

that make us have slightly better consumer experiences.

koje nam omogućuju da imamo nešto bolje korisničko iskustvo.

My call to action for new power

Moj poziv na akciju nove moći

is to not be an island.

je da ne budete otok.

We have major structural problems in the world today

Imamo ogromne strukturalne probleme u današnjem svijetu

that could benefit enormously

koji bi mogli imati ogromnu korist

from the kinds of mass participation

od vrsta masovnog sudjelovanja

and peer coordination

i zajedničke koordinacije

that these new power players

koje igrači novih moći

know so well how to generate.

znaju tako dobro proizvesti.

And we badly need them to turn their energies and their power

I očajno ih trebamo da okrenu svoju energiju i svoju moć k

to big, what economists might call

velikim, kako bi ih ekonomisti nazvali,

public goods problems,

problemima javnog dobra,

that are often beyond markets

koji su često izvan tržišta

where investors can easily be found.

na kojima se mogu lako pronaći investitori.

And I think if we can do that,

I mislim da ako to možemo napraviti,

we might be able to fundamentally change

da bismo mogli jezgrovito promijeniti

not only human beings' sense of their own agency and power —

ne samo smisao ljudskih bića za svoje zalaganje i moć-

because I think that's the most wonderful thing about new power,

zato što mislim da je najljepša stvar vezana za novu moć

is that people feel more powerful —

da se ljudi osjećaju moćnije-

but we might also be able to change

ali bismo također mogli promijeniti

the way we relate to each other

način na koji se odnosimo jedni prema drugima

and the way we relate to authority and institutions.

i način na koji se odnosimo prema autoritetu i institucijama.

And to me, that's absolutely

I za mene, to je apsolutno

worth trying for.

vrijedno pokušaja.

Thank you very much.

Hvala vam puno.

(Applause)

(Pljesak)