We've stopped trusting institutions and started trusting strangers | Rachel Botsman

Prevodilac: Ivana Krivokuća Lektor: Tijana Mihajlović

Let's talk about trust.

Hajde da razgovaramo o poverenju.

We all know trust is fundamental,

Svi znamo da je poverenje od suštinskog značaja,

but when it comes to trusting people,

ali kada se radi o verovanju ljudima,

something profound is happening.

nešto intenzivno se dešava.

Please raise your hand

Molim vas, podignite ruku

if you have ever been a host or a guest on Airbnb.

ako ste ikada bili domaćin ili gost na Erbienbiju.

Wow. That's a lot of you.

Vau. To je mnogo vas.

Who owns Bitcoin?

Ko poseduje bitkoine?

Still a lot of you. OK.

I dalje dosta vas. U redu.

And please raise your hand if you've ever used Tinder

Molim vas, podignite ruku ako ste ikada koristili Tinder

to help you find a mate.

da biste pronašli partnera.

(Laughter)

(Smeh)

This one's really hard to count because you're kind of going like this.

Ovo je zaista teško izbrojati jer pokazujete ovako nekako.

(Laughter)

(Smeh)

These are all examples of how technology

Ovo su sve primeri načina na koji tehnologija

is creating new mechanisms

stvara nove mehanizme

that are enabling us to trust unknown people, companies and ideas.

koji nam omogućavaju da verujemo nepoznatim ljudima, kompanijama i idejama.

And yet at the same time,

A ipak, istovremeno,

trust in institutions --

vera u institucije -

banks, governments and even churches --

banke, vladu, pa čak i u crkve -

is collapsing.

propada.

So what's happening here,

Pa, šta se ovde dešava

and who do you trust?

i kome verujete?

Let's start in France with a platform -- with a company, I should say --

Započnimo platformom u Francuskoj - kompanijom, hoću reći -

with a rather funny-sounding name,

sa imenom koje zvuči prilično smešno,

BlaBlaCar.

Bla bla auto.

It's a platform that matches drivers and passengers

To je platforma koja spaja vozače i putnike

who want to share long-distance journeys together.

koji žele da podele duža putovanja.

The average ride taken is 320 kilometers.

Prosečna vožnja je iznosila 320 kilometara.

So it's a good idea to choose your fellow travelers wisely.

Tako je dobra ideja mudro odabrati svoje saputnike.

Social profiles and reviews help people make a choice.

Društveni profili i komentari pomažu ljudima da donesu odluke.

You can see if someone's a smoker, you can see what kind of music they like,

Možete videti da li je neko pušač, kakvu muziku voli,

you can see if they're going to bring their dog along for the ride.

da li će povesti svog psa na put.

But it turns out that the key social identifier

Međutim, ispostavilo se da je ključni društveni identifikator

is how much you're going to talk in the car.

koliko ćete pričati u kolima.

(Laughter)

(Smeh)

Bla, not a lot,

Bla - ne mnogo,

bla bla, you want a nice bit of chitchat,

bla bla - želite malo finog ćaskanja,

and bla bla bla, you're not going to stop talking the entire way

i bla bla bla - nećete prestati da pričate celim putem

from London to Paris.

od Londona do Pariza.

(Laughter)

(Smeh)

It's remarkable, right, that this idea works at all,

Neobično je što ova ideja uopšte funkcioniše,

because it's counter to the lesson most of us were taught as a child:

jer se suprotstavlja lekciji kojoj su većinu nas učili kao decu -

never get in a car with a stranger.

nikada ne ulazi u auto sa nepoznatom osobom.

And yet, BlaBlaCar transports more than four million people

A ipak, Bla bla auto prevozi više od četiri milina ljudi

every single month.

svakog meseca.

To put that in context, that's more passengers

Kada stavite to u kontekst, to je više putnika

than the Eurostar or JetBlue airlines carry.

nego što prevoze aviokompanije Evrostar ili Džet Blu.

BlaBlaCar is a beautiful illustration of how technology is enabling

Bla bla auto je prelepa ilustracija načina na koji tehnologija omogućava

millions of people across the world to take a trust leap.

milionima ljudi širom sveta da načine skok poverenja.

A trust leap happens when we take the risk to do something new or different

Skok poverenja se dešava kada rizikujemo da uradimo nešto novo ili drugačije

to the way that we've always done it.

u odnosu na način na koji smo to oduvek radili.

Let's try to visualize this together.

Hajde da pokušamo da zajedno vizualizujemo ovo.

OK. I want you to close your eyes.

U redu. Želim da zatvorite oči.

There is a man staring at me with his eyes wide open.

Jedan čovek zuri u mene širom otvorenih očiju.

I'm on this big red circle. I can see.

Ja sam na ovom velikom crvenom krugu. Mogu da vidim. Dakle, zatvorite oči.

So close your eyes.

(Laughter) (Applause)

(Smeh) (Aplauz)

I'll do it with you.

Radiću to sa vama.

And I want you to imagine there exists a gap

Htela bih da zamislite da postoji međuprostor

between you and something unknown.

između vas i nečeg nepoznatog.

That unknown can be someone you've just met.

To nepoznato može biti neko koga ste tek upoznali.

It can be a place you've never been to.

To može biti mesto na kojem nikada niste bili.

It can be something you've never tried before.

To može biti nešto što nikada pre niste probali.

You got it?

Zamislili ste?

OK. You can open your eyes now.

U redu. Sada možete otvoriti oči.

For you to leap from a place of certainty,

Da biste odskočili sa mesta izvesnosti,

to take a chance on that someone or something unknown,

da biste preduzeli rizik ka nekome ili nečemu nepoznatom,

you need a force to pull you over the gap,

potrebna vam je sila koja će vas odvući preko međuprostora,

and that remarkable force is trust.

a ta izuzetna sila je poverenje.

Trust is an elusive concept,

Poverenje je koncept koji je teško razumeti,

and yet we depend on it for our lives to function.

a ipak, oslanjamo se na njega da bi naši životi funkcionisali.

I trust my children

Verujem svojoj deci

when they say they're going to turn the lights out at night.

kada kažu da će noću ugasiti svetla.

I trusted the pilot who flew me here to keep me safe.

Verovala sam pilotu koji me je dovezao ovde

da će mi obezbediti sigurnost.

It's a word we use a lot,

To je reč koju mnogo koristimo,

without always thinking about what it really means

pri čemu ne razmišljamo uvek o tome šta zapravo znači

and how it works in different contexts of our lives.

i kako ono funkcioniše u različitim kontekstima našeg života.

There are, in fact, hundreds of definitions of trust,

Postoje, zapravo, stotine definicija poverenja,

and most can be reduced to some kind of risk assessment

a većina se može svesti na neku vrstu procene rizika

of how likely it is that things will go right.

koliko je verovatno da će stvari proteći kako treba.

But I don't like this definition of trust,

No, meni se ne dopada ova definicija poverenja,

because it makes trust sound rational and predictable,

jer čini da poverenje zvuči racionalno i predvidljivo,

and it doesn't really get to the human essence

a baš i ne doseže do ljudske suštine

of what it enables us to do

onoga što nam omogućava da radimo

and how it empowers us

i načina na koji nas osnažuje

to connect with other people.

da se povežemo sa drugima.

So I define trust a little differently.

Stoga definišem poverenje malo drugačije.

I define trust as a confident relationship to the unknown.

Definišem poverenje kao pouzdani odnos prema nepoznatom.

Now, when you view trust through this lens,

Kada sagledate poverenje iz ove perspektive,

it starts to explain why it has the unique capacity

počinje da objašnjava zašto ono ima jedinstveni kapacitet

to enable us to cope with uncertainty,

da nam omogući da se izborimo sa neizvesnošću,

to place our faith in strangers,

da poverujemo nepoznatima,

to keep moving forward.

da nastavimo da se krećemo napred.

Human beings are remarkable

Ljudska bića su neverovatna

at taking trust leaps.

u pogledu preduzimanja skokova poverenja.

Do you remember the first time you put your credit card details

Da li se sećate kada ste prvi put uneli podatke sa kreditne kartice na veb-sajtu?

into a website?

That's a trust leap.

To je skok poverenja.

I distinctly remember telling my dad

Jasno se sećam da sam rekla tati da hoću da kupim

that I wanted to buy a navy blue secondhand Peugeot on eBay,

tamno plavog polovnog Pežoa na Ibeju,

and he rightfully pointed out

a on je s punim pravom ukazao

that the seller's name was "Invisible Wizard"

da je ime prodavca „Nevidljivi čarobnjak“

and that this probably was not such a good idea.

i da to verovatno baš i nije dobra ideja.

(Laughter)

(Smeh)

So my work, my research focuses on how technology

Moj rad, moje istraživanje fokusira se na način na koji tehnologija

is transforming the social glue of society,

preobražava društveni lepak društva,

trust between people,

poverenje između ljudi,

and it's a fascinating area to study,

a to je fascinantna oblast za proučavanje,

because there's still so much we do not know.

jer još postoji toliko toga što ne znamo.

For instance, do men and women trust differently in digital environments?

Na primer, da li muškarci i žene različito veruju u digitalnim okruženjima?

Does the way we build trust face-to-face translate online?

Da li se način na koji gradimo poverenje uživo prenosi onlajn?

Does trust transfer?

Da li se poverenje prenosi?

So if you trust finding a mate on Tinder,

Tako, ako verujete da ćete pronaći partnera na Tinderu,

are you more likely to trust finding a ride on BlaBlaCar?

da li ćete više verovati da ćete pronaći vozača na Bla bla autu?

But from studying hundreds of networks and marketplaces,

Na osnovu proučavanja stotina mreža i tržišta,

there is a common pattern that people follow,

postoji učestali obrazac koji ljudi slede,

and I call it "climbing the trust stack."

a ja ga nazivam „penjanje uz kulu poverenja“.

Let me use BlaBlaCar as an example to bring it to life.

Dozvolite da upotrebim primer Bla bla auta da bih to oživela.

On the first level,

Na prvom nivou,

you have to trust the idea.

morate verovati ideji.

So you have to trust

Dakle, morate verovati

the idea of ride-sharing is safe and worth trying.

da je ideja o deljenju vožnje bezbedna i vredna isprobavanja.

The second level is about having confidence in the platform,

Drugi nivo se odnosi na posedovanje poverenja u platformu,

that BlaBlaCar will help you if something goes wrong.

da će vam Bla bla auto pomoći ako nešto krene po zlu.

And the third level is about using little bits of information

Treći nivo se odnosi na korišćenje malih delova infomacija

to decide whether the other person is trustworthy.

da bismo odlučili da li je druga osoba pouzdana.

Now, the first time we climb the trust stack,

Prvi put kada se penjemo uz kulu poverenja,

it feels weird, even risky,

deluje čudno, čak i rizično,

but we get to a point where these ideas seem totally normal.

ali stignemo do tačke u kojoj ove ideje izgledaju potpuno normalno.

Our behaviors transform,

Naša ponašanja se menjaju,

often relatively quickly.

često relativno brzo.

In other words, trust enables change and innovation.

Drugim rečima, poverenje omogućava promene i inovacije.

So an idea that intrigued me, and I'd like you to consider,

Ideja koja me je zaintrigirala, a koju bih htela da razmotrite,

is whether we can better understand

je da li možemo bolje razumeti

major waves of disruption and change in individuals in society

glavne načine prekida i promene kod pojedinaca u društvu

through the lens of trust.

kroz perspektivu poverenja.

Well, it turns out that trust has only evolved

Pa, ispostavilo se da se poverenje razvilo

in three significant chapters throughout the course of human history:

tek kroz tri značajna poglavlja tokom ljudske istorije:

local, institutional

lokalno, institucionalno

and what we're now entering, distributed.

i ono u koje sada ulazimo, raspodeljeno.

So for a long time,

Tokom dužeg perioda,

until the mid-1800s,

do sredine 19. veka,

trust was built around tight-knit relationships.

poverenje se gradilo oko bliskih veza.

So say I lived in a village

Recimo da živim u selu

with the first five rows of this audience,

sa prvih pet redova ove publike

and we all knew one another,

i svi se međusobno poznajemo,

and say I wanted to borrow money.

i recimo da hoću da pozajmim novac.

The man who had his eyes wide open, he might lend it to me,

Čovek sa širom otvorenim očima bi mi ga možda pozajmio,

and if I didn't pay him back,

a ako mu ga ne bih vratila,

you'd all know I was dodgy.

svi biste znali da sam nepouzdana.

I would get a bad reputation,

Stekla bih lošu reputaciju

and you would refuse to do business with me in the future.

i odbili biste da ubuduće obavljate poslove sa mnom.

Trust was mostly local and accountability-based.

Poverenje je uglavnom bilo lokalnog karaktera

i zasnovano na odgovornosti.

In the mid-19th century,

Sredinom 19. veka,

society went through a tremendous amount of change.

društvo je prošlo kroz ogromnu količinu promena.

People moved to fast-growing cities such as London and San Francisco,

Ljudi su se preselili u gradove brzog razvoja

kao što su London i San Francisko,

and a local banker here was replaced by large corporations

i lokalne bankare su tamo zamenile velike korporacije

that didn't know us as individuals.

koje nas nisu znale kao pojedince.

We started to place our trust

Počeli smo da dajemo poverenje

into black box systems of authority,

sistemima crne kutije sa autoritetom,

things like legal contracts and regulation and insurance,

stvarima kao što su pravni ugovori, propisi i osiguranja,

and less trust directly in other people.

a manje da direktno verujemo drugim ljudima.

Trust became institutional and commission-based.

Poverenje je postalo institucionalno i zasnovano na procentima.

It's widely talked about how trust in institutions and many corporate brands

Naširoko se govori o tome da je poverenje u institucije i mnoge korporativne marke

has been steadily declining and continues to do so.

konstantno opadalo i nastavlja da opada.

I am constantly stunned by major breaches of trust:

Stalno me iznenađuju velika narušavanja poverenja:

the News Corp phone hacking,

hakovanje telefona Njuz korporacije,

the Volkswagen emissions scandal,

skandal sa Folksvagenovom emisijom štetnih gasova,

the widespread abuse in the Catholic Church,

rašireno zlostavljanje u katoličkoj crkvi,

the fact that only one measly banker

činjenica da je samo jedan bedni bankar

went to jail after the great financial crisis,

otišao u zatvor nakon velike finansijske krize,

or more recently the Panama Papers

ili skorije, Panamski papiri

that revealed how the rich can exploit offshore tax regimes.

koji su razotkrili kako bogati mogu da iskoriste ofšor poreske režime.

And the thing that really surprises me

Ono što me zaista iznenađuje

is why do leaders find it so hard

je zašto je liderima toliko teško da se izvine,

to apologize, I mean sincerely apologize,

mislim, da se iskreno izvine,

when our trust is broken?

kada je naše poverenje narušeno?

It would be easy to conclude that institutional trust isn't working

Bilo bi olako zaključiti da poverenje u institucije ne funkcioniše

because we are fed up

jer nam je dozlogrdilo

with the sheer audacity of dishonest elites,

sama drskost nepoštenih elita,

but what's happening now

ali ono što se sada dešava

runs deeper than the rampant questioning of the size and structure of institutions.

seže dublje od neobuzdanog ispitivanja veličine i strukture institucija.

We're starting to realize

Počinjemo da shvatamo

that institutional trust

da institucionalno poverenje

wasn't designed for the digital age.

nije predviđeno za digitalno doba.

Conventions of how trust is built,

Konvencije o tome kako se poverenje gradi,

managed, lost and repaired --

kontroliše, gubi i popravlja -

in brands, leaders and entire systems --

kod robnih marki, vođa i čitavih sistema -

is being turned upside down.

preokreću se naglavačke.

Now, this is exciting,

To je uzbudljivo,

but it's frightening,

ali i zastrašujuće,

because it forces many of us to have to rethink

jer primorava mnoge od nas da iznova razmisle

how trust is built and destroyed with our customers, with our employees,

o tome kako se poverenje gradi i uništava kod naših klijenta, naših zaposlenih,

even our loved ones.

čak i naših voljenih osoba.

The other day, I was talking to the CEO of a leading international hotel brand,

Pre neki dan sam razgovarala sa direktorom vodeće međunarodne marke hotela,

and as is often the case, we got onto the topic of Airbnb.

i kao što to često biva, pokrenuli smo temu Erbienbija.

And he admitted to me that he was perplexed by their success.

Priznao mi je da je zbunjen njegovim uspehom.

He was perplexed at how a company

Zbunjen je time kako kompanija

that depends on the willingness of strangers to trust one another

koja zavisi od spremnosti ljudi koji se ne poznaju da veruju jedni drugima

could work so well across 191 countries.

može tako dobro da radi u 191 zemlji.

So I said to him that I had a confession to make,

Rekla sam mu da moram da priznam,

and he looked at me a bit strangely,

pri čemu me je pogledao pomalo čudno,

and I said --

i rekla sam -

and I'm sure many of you do this as well --

a sigurna sam da mnogi od vas rade to isto -

I don't always bother to hang my towels up

ne trudim se uvek da okačim peškire

when I'm finished in the hotel,

kada završim boravak u hotelu,

but I would never do this as a guest on Airbnb.

ali to nikada ne bih uradila kao gost na Erbienbiju.

And the reason why I would never do this as a guest on Airbnb

A razlog zbog kojeg to ne bih uradila kao gost na Erbienbiju

is because guests know that they'll be rated by hosts,

je zato što gosti znaju da će ih domaćini oceniti

and that those ratings are likely to impact their ability

i da će te ocene verovatno uticati na njihovu mogućnost

to transact in the future.

da obavljaju razmene u budućnosti.

It's a simple illustration of how online trust will change our behaviors

To je jednostavna ilustracija toga kako će onlajn poverenje

promeniti naše ponašanje u stvarnom svetu

in the real world,

make us more accountable

i učiniti nas odgovornijim

in ways we cannot yet even imagine.

na načine na koje još ne možemo ni da zamislimo.

I am not saying we do not need hotels

Ne kažem da nam nisu potrebni hoteli

or traditional forms of authority.

ili tradicionalni vidovi autoriteta.

But what we cannot deny

Međutim, ne možemo poreći

is that the way trust flows through society is changing,

da se menja način na koji se poverenje kreće kroz društvo,

and it's creating this big shift

a to stvara veliki preokret,

away from the 20th century

udaljavajući se od 20. veka

that was defined by institutional trust

kojeg je definisalo institucionalno poverenje,

towards the 21st century

ka 21. veku

that will be fueled by distributed trust.

kojeg će pokretati raspodeljeno poverenje.

Trust is no longer top-down.

Poverenje više ne ide odozgo nadole.

It's being unbundled and inverted.

Razdvojeno je i preokrenuto.

It's no longer opaque and linear.

Više nije nejasno i linearno.

A new recipe for trust is emerging

Javlja se novi recept za poverenje

that once again is distributed amongst people

koji je još jednom raspodeljen među ljudima i zasnovan na odgovornosti.

and is accountability-based.

And this shift is only going to accelerate

Ovaj preokret će dodatno ubrzati

with the emergence of the blockchain,

pojava blokčejna,

the innovative ledger technology underpinning Bitcoin.

inovativna tehnologija registratora u temelju bitkoina.

Now let's be honest,

Budimo iskreni,

getting our heads around the way blockchain works

naša nastojanja da razumemo način na koji blokčejn funkcioniše preplavljuju.

is mind-blowing.

And one of the reasons why is it involves processing

Jedan od razloga tome je taj što to podrazumeva obradu

some pretty complicated concepts

nekih prilično komplikovanih koncepata

with terrible names.

sa užasnim imenima.

I mean, cryptographic algorithms and hash functions,

Mislim, kriptografski algoritmi,

heš funkcije i ljudi koji se zovu rudari, koji vrše potvrdu transakcija -

and people called miners, who verify transactions --

all that was created by this mysterious person

sve to je stvorila misteriozna osoba

or persons called Satoshi Nakamoto.

ili osobe po imenu Satoši Nakamoto.

Now, that is a massive trust leap that hasn't happened yet.

E, to je ogroman skok poverenja koji se još nije dogodio.

(Applause)

(Aplauz)

But let's try to imagine this.

Pokušajmo da zamislimo ovo.

So "The Economist" eloquently described the blockchain

Časopis „Ekonomist“ je rečito opisao blokčejn

as the great chain of being sure about things.

kao veliki lanac sigurnosti u stvari.

The easiest way I can describe it is imagine the blocks as spreadsheets,

Najlakši način na koji mogu da ga opišem je da zamislite blokove kao tabele,

and they are filled with assets.

a one su pune stvari od vrednosti.

So that could be a property title.

To može biti pravo na vlasništvo.

It could be a stock trade.

To mogu biti akcije na berzi.

It could be a creative asset, such as the rights to a song.

To može biti kreativna imovina, kao što je pravo na pesmu.

Every time something moves

Svaki put kada se nešto premesti

from one place on the register to somewhere else,

sa jednog mesta na registru na neko drugo mesto,

that asset transfer is time-stamped

taj prenos imovine dobija oznaku sa vremenom

and publicly recorded on the blockchain.

i javno se objavljuje na blokčejnu.

It's that simple. Right.

Toliko je jednostavno.

So the real implication of the blockchain

Stvarna implikacija blokčejna

is that it removes the need for any kind of third party,

je to da uklanja potrebu za bilo kakvim trećim licem,

such as a lawyer,

kao što je advokat,

or a trusted intermediary, or maybe not a government intermediary

pouzdani posrednik ili, možda ne, vladin posrednik

to facilitate the exchange.

da bi olakšao razmenu.

So if we go back to the trust stack,

Ako se vratimo na kulu poverenja,

you still have to trust the idea,

i dalje morate da verujete u ideju,

you have to trust the platform,

morate da verujete platformi,

but you don't have to trust the other person

ali ne morate da verujete drugoj osobi

in the traditional sense.

u tradicionalnom smislu.

The implications are huge.

Implikacije su ogromne.

In the same way the internet blew open the doors to an age of information

Na isti način na koji je internet širom otvorio vrata doba informacija

available to everyone,

tako da su dostupne svima,

the blockchain will revolutionize trust on a global scale.

blokčejn će izazvati revoluciju poverenja na globalnom nivou.

Now, I've waited to the end intentionally to mention Uber,

Namerno sam čekala do kraja da bih pomenula Uber,

because I recognize that it is a contentious

jer priznajem da je sporan

and widely overused example,

i naširoko previše korišćen primer,

but in the context of a new era of trust, it's a great case study.

ali u kontekstu novog doba poverenja, to je sjajna studija slučaja.

Now, we will see cases of abuse of distributed trust.

E, sad, videćemo slučajeve zloupotrebe raspodeljenog poverenja.

We've already seen this, and it can go horribly wrong.

Svi smo to videli i može strašno da pođe po zlu.

I am not surprised that we are seeing protests from taxi associations

Nisam iznenađena što vidimo proteste udruženja taksista

all around the world

širom sveta

trying to get governments to ban Uber based on claims that it is unsafe.

koja pokušavaju da ubede vlade da zabrane Uber

na osnovu tvrdnji da nije bezbedan.

I happened to be in London the day that these protests took place,

Desilo se da sam bila u Londonu onog dana kada su se ti protesti dogodili,

and I happened to notice a tweet

i slučajno sam primetila tvit Meta Henkoka,

from Matt Hancock, who is a British minister for business.

koji je britanski ministar poslovanja.

And he wrote,

Napisao je:

"Does anyone have details of this #Uber app everyone's talking about?

„Da li neko zna nešto više o toj Uber aplikaciji o kojoj svi govore?

(Laughter)

(Smeh)

I'd never heard of it until today."

Nisam čuo za nju do danas.“

Now, the taxi associations,

Udruženja taksista

they legitimized the first layer of the trust stack.

dala su legitimitet prvom sloju kule poverenja.

They legitimized the idea that they were trying to eliminate,

Dala su legitimitet ideji koju su pokušavali da eliminišu,

and sign-ups increased by 850 percent in 24 hours.

i broj prijava je porastao za 850 procenata u roku od 24 sata.

Now, this is a really strong illustration

Ovo je zaista snažna ilustracija kako,

of how once a trust shift has happened around a behavior or an entire sector,

jednom kada se dogodi preokret u poverenju vezan za ponašanje ili čitav sektor,

you cannot reverse the story.

ne možete promeniti pravac priče.

Every day, five million people will take a trust leap

Svakoga dana, pet miliona ljudi će učiniti skok poverenja

and ride with Uber.

i voziti se preko Ubera.

In China, on Didi, the ride-sharing platform,

U Kini, na Didiju, platformi za deljenje vožnje,

11 million rides taken every day.

11 miliona vožnji se dešava svakog dana.

That's 127 rides per second,

To je 127 vožnji po sekundi,

showing that this is a cross-cultural phenomenon.

što pokazuje da je ovo pojava koja se dešava u svim kulturama.

And the fascinating thing is that both drivers and passengers report

Fascinatno je to što i vozači i putnici izveštavaju da,

that seeing a name

kada vide ime,

and seeing someone's photo and their rating

nečiju sliku i ocenu,

makes them feel safer,

to čini da se osećaju bezbednije,

and as you may have experienced,

i kao što ste možda iskusili,

even behave a little more nicely in the taxi cab.

čak se i ponašaju malo ljubaznije u taksiju.

Uber and Didi are early but powerful examples

Uber i Didi su prvi ali jaki primeri

of how technology is creating trust between people

načina na koje tehnologija stvara poverenje između ljudi

in ways and on a scale never possible before.

onako i onoliko kako nikada ranije nije bilo moguće.

Today, many of us are comfortable getting into cars driven by strangers.

Danas mnogi od nas sa lakoćom ulaze u automobile koje voze nepoznati.

We meet up with someone we swiped right to be matched with.

Srećemo se sa nekim sa kim smo spojeni tako što prevučemo nadesno preko ekrana.

We share our homes with people we do not know.

Delimo dom sa ljudima koje ne poznajemo.

This is just the beginning,

Ovo je samo početak,

because the real disruption happening

jer stvarno remećenje stvari koje se dešava

isn't technological.

nije tehnološko.

It's the trust shift it creates,

To je promena u poverenju koje stvara,

and for my part, I want to help people understand this new era of trust

i što se mene tiče, želim da pomognem ljudima da razumeju novo doba poverenja

tako da možemo da ga pravilno shvatimo

so that we can get it right

and we can embrace the opportunities to redesign systems

i da možemo da prigrlimo prilike da preosmislimo sisteme

that are more transparent, inclusive and accountable.

koji su transparentiji, inkluzivniji i odgovorniji.

Thank you very much.

Mnogo vam hvala.

(Applause)

(Aplauz)

Thank you.

Hvala.

(Applause)

(Aplauz)