We've stopped trusting institutions and started trusting strangers | Rachel Botsman

195,941 views ・ 2016-11-07

TED


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翻译人员: Cindy Ma 校对人员: Junyi Sha
00:12
Let's talk about trust.
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我们来一起讨论讨论 信任这个问题。
00:16
We all know trust is fundamental,
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我们都知道信任 是人与人交往的基础,
00:19
but when it comes to trusting people,
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当我们开始信任 一个人的时候
00:22
something profound is happening.
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一些巨大的改变随之发生
00:25
Please raise your hand
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在“空中食宿网“ (旅行短租网站)中
00:27
if you have ever been a host or a guest on Airbnb.
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当过房东或者 住客的请举手。
00:32
Wow. That's a lot of you.
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哇!人数真不少。
00:35
Who owns Bitcoin?
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那么谁有”比特币“ (一种电子货币)呢?
00:38
Still a lot of you. OK.
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仍有很多人啊。
00:39
And please raise your hand if you've ever used Tinder
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那么在“火线”(交友网站) 上找过男女朋友的,
00:42
to help you find a mate.
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请举手。
00:44
(Laughter)
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(笑声)
这次真的很难计算, 因为很多人都不好意思举手。
00:46
This one's really hard to count because you're kind of going like this.
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00:49
(Laughter)
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(笑声)
00:51
These are all examples of how technology
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以上的这些都可以很好的证明,
科技是如何创造一种新机制的
00:54
is creating new mechanisms
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00:56
that are enabling us to trust unknown people, companies and ideas.
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使我们相信陌生人、 陌生的公司以及陌生的点子,
01:02
And yet at the same time,
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但与此同时,
01:04
trust in institutions --
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对于一些组织机构,
01:05
banks, governments and even churches --
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比如说,银行,甚至教堂,
01:08
is collapsing.
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我们的信任正在崩塌。
01:10
So what's happening here,
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这究竟是怎么回事呢?
01:12
and who do you trust?
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你究竟信任谁呢?
01:14
Let's start in France with a platform -- with a company, I should say --
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我们先来看看 法国的一个网络平台,
确切的说是一家法国公司。
01:18
with a rather funny-sounding name,
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它有着一个听起来 很有意思的名字:
01:20
BlaBlaCar.
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“巴拉巴拉拼车”
这个平台可以将 想要进行长途拼车的
01:22
It's a platform that matches drivers and passengers
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01:25
who want to share long-distance journeys together.
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司机和旅客进行配对。
01:29
The average ride taken is 320 kilometers.
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每次拼车的平均旅程 距离为320千米。
所以说通过这个平台 选择你的驴友是非常明智的。
01:34
So it's a good idea to choose your fellow travelers wisely.
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01:39
Social profiles and reviews help people make a choice.
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人们可以通过社交 网络资料和评论进行选择,
01:43
You can see if someone's a smoker, you can see what kind of music they like,
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通过这些,你可以 知道他是否吸烟,
他喜欢什么样的音乐,
01:48
you can see if they're going to bring their dog along for the ride.
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你也可以知道他们是否 会带着宠物狗一起旅行。
01:52
But it turns out that the key social identifier
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但研究结果表示, 人们最关心的问题是:
你能在车里说多少话。
01:56
is how much you're going to talk in the car.
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01:58
(Laughter)
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(笑声)
02:00
Bla, not a lot,
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“巴拉”的意思是没说几句话
“巴拉巴拉”的意思是你们 可能会有一个很好的交谈。
02:02
bla bla, you want a nice bit of chitchat,
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02:04
and bla bla bla, you're not going to stop talking the entire way
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而“巴拉巴拉巴拉”就代表 从伦敦直到巴黎的一路上,
02:08
from London to Paris.
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你都在说个不停。
02:09
(Laughter)
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(笑声)
这个点子真的很不错, 因而它大获成功。
02:12
It's remarkable, right, that this idea works at all,
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而且它与我们小时候父母 警告我们的事情正好相反:
02:15
because it's counter to the lesson most of us were taught as a child:
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02:18
never get in a car with a stranger.
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永远不要和陌生人 搭同一辆车。
02:21
And yet, BlaBlaCar transports more than four million people
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然而,“巴拉巴拉拼车” 在每个月里
会承载超过400万的乘客
02:26
every single month.
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02:28
To put that in context, that's more passengers
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如果进行比较的话, 这些乘客数
02:31
than the Eurostar or JetBlue airlines carry.
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要超过“欧洲之星”或者 “捷蓝航空”的客流量。
02:35
BlaBlaCar is a beautiful illustration of how technology is enabling
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“巴拉巴拉拼车”很好的 证明了科技如何使得
02:39
millions of people across the world to take a trust leap.
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上百万来自世界各地的人 实现一种信任上的跨越。
02:43
A trust leap happens when we take the risk to do something new or different
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当我们冒险去尝试一些 新的或与众不同的事物时,
02:49
to the way that we've always done it.
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我们说这是一种信任上的跨越。
02:52
Let's try to visualize this together.
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让我们一起来设想下:
02:55
OK. I want you to close your eyes.
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现在,我希望大家 都把眼睛闭上,
02:59
There is a man staring at me with his eyes wide open.
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那有一位先生 瞪大了眼睛看着我。
03:02
I'm on this big red circle. I can see.
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我站在这个巨大的红色圆圈中, 我能清楚的看见你,
03:04
So close your eyes.
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所以,请闭上眼睛。
03:06
(Laughter) (Applause)
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(笑声)(掌声)
03:09
I'll do it with you.
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我来教大家接下来怎么做。
03:10
And I want you to imagine there exists a gap
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我希望大家想象下, 你与一个陌生事物之间,
03:13
between you and something unknown.
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存在着一个空间上的间隔。
03:16
That unknown can be someone you've just met.
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这个陌生的事物可能 是你刚刚认识的某个人,
03:19
It can be a place you've never been to.
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也可能是你一个 你从来没去过的地方,
03:21
It can be something you've never tried before.
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也可能是你从来 没尝试过的事情。
大家想好了吗?
03:25
You got it?
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03:26
OK. You can open your eyes now.
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现在,大家可以睁开眼睛了。
03:28
For you to leap from a place of certainty,
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对于你来说,如果 你想跨越这个间隙,
03:31
to take a chance on that someone or something unknown,
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想要尝试到那个地方, 或者了解那个人,
03:35
you need a force to pull you over the gap,
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你需要一个动力去推你,
03:38
and that remarkable force is trust.
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而这个了不起 的动力就是信任。
03:42
Trust is an elusive concept,
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信任是一个捉摸不透的概念,
03:46
and yet we depend on it for our lives to function.
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但是我们却需要它 成为我们生存的基石。
03:49
I trust my children
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我相信我的孩子,
03:51
when they say they're going to turn the lights out at night.
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相信他们会按照他们自己 说的那样,在晚上准时关灯。
03:54
I trusted the pilot who flew me here to keep me safe.
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我相信飞行员,相信他们 会在飞行中保障我的安全。
信任是我们频繁使用的一个词,
03:58
It's a word we use a lot,
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04:00
without always thinking about what it really means
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但我们却不会考虑 在不同的生活环境中,
它究竟是什么意思, 起着怎样的作用。
04:03
and how it works in different contexts of our lives.
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04:06
There are, in fact, hundreds of definitions of trust,
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实际上,对于信任的 定义有成百上千种,
04:10
and most can be reduced to some kind of risk assessment
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这些定义大多数可以 被简化成一种风险评估,
04:14
of how likely it is that things will go right.
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主要的评估内容是这件事 有多大的可能性是正确的。
但我并不喜欢这种 对信任的定义。
04:18
But I don't like this definition of trust,
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04:20
because it makes trust sound rational and predictable,
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因为它们使得信任看起来 是理性的且可预测的。
而且这些定义并没有真正 抓住究竟是人的哪些本性
04:25
and it doesn't really get to the human essence
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04:27
of what it enables us to do
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促使我们去前进,
04:29
and how it empowers us
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是怎么促使我们
04:31
to connect with other people.
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与他人建立联系?
04:33
So I define trust a little differently.
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所以,我对信任的 定义与它们有些不同,
04:35
I define trust as a confident relationship to the unknown.
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我认为信任是对 未知关系的一种自信。
04:41
Now, when you view trust through this lens,
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现在,如果大家以 这种角度来审视信任,
你就会发现为什么 信任会有一种独特的力量,
04:44
it starts to explain why it has the unique capacity
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04:47
to enable us to cope with uncertainty,
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帮助我们克服 那种不确定的不安
04:50
to place our faith in strangers,
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帮助我们将信任 交付到陌生人手中,
04:53
to keep moving forward.
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最终帮助我们不断前进。
04:56
Human beings are remarkable
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人类是非常了不起的,
04:59
at taking trust leaps.
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我们可以因信任跨越鸿沟。
05:01
Do you remember the first time you put your credit card details
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你还记得你第一次上网填写
05:04
into a website?
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信用卡信息的时候吗?
05:05
That's a trust leap.
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这就是信任的飞跃。
我始终记得 当我告诉我的父亲
05:07
I distinctly remember telling my dad
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05:09
that I wanted to buy a navy blue secondhand Peugeot on eBay,
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我想在易趣(购物网站)上
买一辆二手的深蓝色 的标致汽车时,
05:15
and he rightfully pointed out
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他理直气壮的指出
05:16
that the seller's name was "Invisible Wizard"
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卖家的名字叫“隐形的巫师”,
05:19
and that this probably was not such a good idea.
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这个名字不好, 不能在他这里买。
05:22
(Laughter)
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(笑声)
我的工作主要是研究科技
05:24
So my work, my research focuses on how technology
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05:27
is transforming the social glue of society,
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是如何改变社会凝聚力的,
05:30
trust between people,
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是如何在人们之间建立信任的。
05:31
and it's a fascinating area to study,
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这个领域真的特别吸引人,
05:34
because there's still so much we do not know.
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因为有太多的东西 是我们不知道的。
05:37
For instance, do men and women trust differently in digital environments?
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例如,男人和女人在网络中 的信任度是一样的吗?
05:42
Does the way we build trust face-to-face translate online?
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我们在现实社会与在网络中
建立信任的方式是相同的吗?
05:47
Does trust transfer?
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信任会传递吗?
05:49
So if you trust finding a mate on Tinder,
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如果你相信在“火线”上 能找到你的另一半,
05:52
are you more likely to trust finding a ride on BlaBlaCar?
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那么你会不会更愿意相信
在“巴拉巴拉拼车”上 能找到合适的驴友呢?
05:56
But from studying hundreds of networks and marketplaces,
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在研究过成百上千的 网络软件和商场模式之后,
05:59
there is a common pattern that people follow,
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我发现人们的行为 遵循一个共同的规律,
06:02
and I call it "climbing the trust stack."
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我叫它“爬上信任的阶梯”。
06:05
Let me use BlaBlaCar as an example to bring it to life.
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让我用“巴拉巴拉拼车” 为大家更直观的解释下。
在这个阶梯的第一层,
06:09
On the first level,
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06:10
you have to trust the idea.
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你需要首先相信 这个想法的可行性,
06:12
So you have to trust
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也就是说你要相信,
06:13
the idea of ride-sharing is safe and worth trying.
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这个共同搭车的想法 是安全且值得一试的。
06:17
The second level is about having confidence in the platform,
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阶梯的第二层是 你要对这个平台有信心,
06:22
that BlaBlaCar will help you if something goes wrong.
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也就是说你要 相信当问题出现时,
“巴拉巴拉拼车”会帮你解决。
06:26
And the third level is about using little bits of information
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第三层就是运用一些信息
06:30
to decide whether the other person is trustworthy.
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来决定究竟谁是 值得信任的驴友。
06:34
Now, the first time we climb the trust stack,
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经历了这三层之后,
我们第一次爬上了 “信任阶梯”的顶峰。
06:36
it feels weird, even risky,
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我们会感觉有些不可思议, 甚至还有些冒险,
但是我们却发现了其实 这些想法是再正常不过的。
06:40
but we get to a point where these ideas seem totally normal.
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我们的行为在改变着,
06:45
Our behaviors transform,
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06:47
often relatively quickly.
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而且速度相对较快。
06:49
In other words, trust enables change and innovation.
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换句话说,信任使 我们改变且不断创新。
06:55
So an idea that intrigued me, and I'd like you to consider,
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因而,我有了一个想法, 我希望我们可以一起考虑,
06:58
is whether we can better understand
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我们是否可以 在信任的角度上,
07:01
major waves of disruption and change in individuals in society
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更好的理解社会中
07:05
through the lens of trust.
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人们的分裂及改变?
07:07
Well, it turns out that trust has only evolved
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研究结果表明, 信任只参与了
07:10
in three significant chapters throughout the course of human history:
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人类历史进程中 的三个重要环节:
07:15
local, institutional
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本土化,制度化
07:17
and what we're now entering, distributed.
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以及现在的分散化。
07:20
So for a long time,
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所以,很长一段时间内,
也就是直到19世纪中期
07:23
until the mid-1800s,
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07:24
trust was built around tight-knit relationships.
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信任只是建立在 亲密的关系之间的。
07:28
So say I lived in a village
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举个例子, 我和前五排的观众,
07:30
with the first five rows of this audience,
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一起生活在一个村子里
07:32
and we all knew one another,
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我们都互相熟悉。
07:34
and say I wanted to borrow money.
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如果我想借钱,
07:37
The man who had his eyes wide open, he might lend it to me,
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前排这个睁大眼睛看着我 的先生可能会借给我。
07:40
and if I didn't pay him back,
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但是如果我没有还钱给他,
07:42
you'd all know I was dodgy.
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村子了的所有人就 都会知道我是个骗子,
07:44
I would get a bad reputation,
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我的名声会变臭,
07:46
and you would refuse to do business with me in the future.
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以后没有人会再和我做生意。
07:49
Trust was mostly local and accountability-based.
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那时的信任完全是 建立在地区范围之内,
且带有问责性的。
07:53
In the mid-19th century,
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而到了19世纪中期,
07:54
society went through a tremendous amount of change.
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我们的社会 经历了巨大的变革,
07:58
People moved to fast-growing cities such as London and San Francisco,
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很多人搬到了 发展迅速的城市地区,
比如伦敦或者旧金山。
08:02
and a local banker here was replaced by large corporations
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与此同时,当地的银行家 也被一些大企业而取代,
这些大企业并不 了解我们每一个人。
08:07
that didn't know us as individuals.
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因此,我们开始将我们的信任
08:10
We started to place our trust
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放入权威机构的“黑箱系统”中
08:12
into black box systems of authority,
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08:15
things like legal contracts and regulation and insurance,
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它就像法律合同, 法律规范或者保险一样,
08:19
and less trust directly in other people.
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因而人与人之间的 直接信任就减少了很多,
08:23
Trust became institutional and commission-based.
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信任开始基于各种机构组织。
08:27
It's widely talked about how trust in institutions and many corporate brands
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人们现在讨论最多的就是 对于各种机构组织的信任,
08:32
has been steadily declining and continues to do so.
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是如何持续下滑的。
08:36
I am constantly stunned by major breaches of trust:
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我一直被那些失信 的丑闻所震惊着。
比如说,新闻集团 的电话入侵事件,
08:42
the News Corp phone hacking,
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08:44
the Volkswagen emissions scandal,
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大众的尾气排放丑闻,
08:47
the widespread abuse in the Catholic Church,
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天主教会中大量的虐童事件。
08:50
the fact that only one measly banker
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实际上,在金融危机爆发以后
只有一个低等的银行家
到监狱里做了替死鬼。
08:54
went to jail after the great financial crisis,
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08:57
or more recently the Panama Papers
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还有最近爆出的“巴拿马文件”,
08:59
that revealed how the rich can exploit offshore tax regimes.
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这些文件向我们暴露了,
有钱人是如何通过 离岸税收制度逃税漏税的。
09:04
And the thing that really surprises me
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真正令我吃惊的是,
当人们间的信任崩盘时,
09:07
is why do leaders find it so hard
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让这些人领导人 道个歉为什么这么难?
09:11
to apologize, I mean sincerely apologize,
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09:14
when our trust is broken?
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当然,我说的是真正的道歉
09:17
It would be easy to conclude that institutional trust isn't working
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我们对各种机构、组织 失去信任的原因很简单,
09:21
because we are fed up
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因为我们受够了那些
厚颜无耻、谎话连篇 的所谓的精英们。
09:23
with the sheer audacity of dishonest elites,
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09:25
but what's happening now
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但现在所发生的 这些事,远不止
09:27
runs deeper than the rampant questioning of the size and structure of institutions.
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对那些组织机构的规模、 结构的质疑那么简单。
09:33
We're starting to realize
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因为我们开始意识到,
09:35
that institutional trust
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建立在组织机构上的信任,
09:37
wasn't designed for the digital age.
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不再适用于数字时代。
09:40
Conventions of how trust is built,
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一些常规的思维, 比如说信任在
一些集团公司中、领导中, 以及整个系统之中,
09:44
managed, lost and repaired --
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09:46
in brands, leaders and entire systems --
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是如何建立的、管理的、 失去的,最后又重建的,
已经被完全颠覆。
09:49
is being turned upside down.
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09:51
Now, this is exciting,
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就现在来说,是件 另人兴奋的事,
09:53
but it's frightening,
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但这也是非常恐怖的事情。
09:55
because it forces many of us to have to rethink
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因为这就要求我们重新思考,
信任是如何在我们 与客户之间,与雇员之间,
09:58
how trust is built and destroyed with our customers, with our employees,
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甚至与我们爱的人之间,
10:02
even our loved ones.
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建立、摧毁的。
10:05
The other day, I was talking to the CEO of a leading international hotel brand,
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有一天,我与一个来自 国际顶级酒店集团的
首席执行官聊天时,
我们又不自觉的 聊到了“空中食宿网”。
10:12
and as is often the case, we got onto the topic of Airbnb.
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10:15
And he admitted to me that he was perplexed by their success.
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他说他真的不明白 这个公司是怎么成功的,
10:20
He was perplexed at how a company
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他不明白一个公司怎么可以
依靠陌生人间的信任,
10:23
that depends on the willingness of strangers to trust one another
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10:27
could work so well across 191 countries.
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将生意做得如此成功, 甚至遍布191个国家。
10:31
So I said to him that I had a confession to make,
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然后我跟他说, 我要向他承认一个错误,
他有些莫名其妙的看着我,
10:35
and he looked at me a bit strangely,
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我说:
10:37
and I said --
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10:38
and I'm sure many of you do this as well --
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我相信很多在座 的各位也这样做过。
10:40
I don't always bother to hang my towels up
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当我在离开酒店之前,
我经常不把用过的毛巾挂起来,
10:43
when I'm finished in the hotel,
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但我不会这样对待在 “空中食宿网”订购的民宿。
10:46
but I would never do this as a guest on Airbnb.
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10:49
And the reason why I would never do this as a guest on Airbnb
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我之所在“空中食宿网”中 不会这么做,
10:52
is because guests know that they'll be rated by hosts,
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是因为住客知道房主 会对他们进行评估打分,
10:56
and that those ratings are likely to impact their ability
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这些评估打分很有可能会
11:00
to transact in the future.
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影响他们将来的交易,
11:02
It's a simple illustration of how online trust will change our behaviors
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这就是一个非常好的例子。
它证明了网络上的信任是
如何在现实生活中 改变我们的行为的。
11:06
in the real world,
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11:08
make us more accountable
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而且这些信任以一种 我们以前从未设想过的方式,
11:10
in ways we cannot yet even imagine.
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使得我们变得更有责任感。
11:14
I am not saying we do not need hotels
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当然,我也不是说 我们不再需要酒店了,
11:17
or traditional forms of authority.
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或者说不再需要传统 的那些组织机构了。
11:20
But what we cannot deny
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但是我们也不能否认,
11:22
is that the way trust flows through society is changing,
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当今社会的信任 流向已经改变了。
11:26
and it's creating this big shift
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这种巨大的改变,
是从20世纪
11:29
away from the 20th century
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11:30
that was defined by institutional trust
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由组织机构定义的信任,
11:33
towards the 21st century
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转向了21世纪
11:36
that will be fueled by distributed trust.
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更加分散的信任。
11:39
Trust is no longer top-down.
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信任不再仅仅 是由上到下流动了,
11:43
It's being unbundled and inverted.
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而是分散式的 甚至是反向的。
11:45
It's no longer opaque and linear.
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信任也不再是 看不见摸不着的了,
也不再是直线型的了,
一种新型的信任 正在不断兴起,
11:49
A new recipe for trust is emerging
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这种信任再一次 的在人群中兴起
11:52
that once again is distributed amongst people
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它以问责制为基础。
11:56
and is accountability-based.
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11:58
And this shift is only going to accelerate
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这种改变加速了
12:01
with the emergence of the blockchain,
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区块链的出现,
12:04
the innovative ledger technology underpinning Bitcoin.
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区块链就是支持比特币 产生的分布式账本创新技术。
12:08
Now let's be honest,
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但是诚实的讲,
12:11
getting our heads around the way blockchain works
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我们是很难 真正的理解究竟
区块链是怎样工作的。
12:15
is mind-blowing.
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12:17
And one of the reasons why is it involves processing
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其中的一个原因 就是人们总是,
给一些及其复杂的概念,
12:21
some pretty complicated concepts
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12:23
with terrible names.
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起一些特别难懂的名字,
12:25
I mean, cryptographic algorithms and hash functions,
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比如说所谓的“密码规则系统” 以及“散列函数”,
12:29
and people called miners, who verify transactions --
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还有那些核查交易的“矿工”们。
12:32
all that was created by this mysterious person
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这些都是由一个神秘人创造的,
12:36
or persons called Satoshi Nakamoto.
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他的名字叫做中本聪
现在对我们来说,这些 概念都是还没有发生的,
12:39
Now, that is a massive trust leap that hasn't happened yet.
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巨大的“信任跨越”, 因为我们根本不明白。
12:44
(Applause)
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(掌声)
12:47
But let's try to imagine this.
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但还是让我们 试着体会一下,
12:49
So "The Economist" eloquently described the blockchain
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经济学家们将区块链 生动的比作为:
事物间最伟大的链接。
12:53
as the great chain of being sure about things.
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12:56
The easiest way I can describe it is imagine the blocks as spreadsheets,
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而我能想到的最好方法 就是将区块链比作表格,
13:01
and they are filled with assets.
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这个表格里面 有着丰富的数据。
13:04
So that could be a property title.
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所以,我们可以将它 看做一个不动产契约,
13:07
It could be a stock trade.
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也可以看成一次股票交易,
13:09
It could be a creative asset, such as the rights to a song.
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也可以是一种 具有创造性的资产,
比如说一首歌的版权。
13:12
Every time something moves
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一旦人们登录的地点
有所改变,
13:16
from one place on the register to somewhere else,
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13:19
that asset transfer is time-stamped
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那么这些资产也是 随之实时转移的。
13:22
and publicly recorded on the blockchain.
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同时在区块链上 也有所有记录,
13:26
It's that simple. Right.
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这样是不是就好理解些了。
13:28
So the real implication of the blockchain
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所以说区块链的真正含义就是:
13:31
is that it removes the need for any kind of third party,
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它为任何形式的 第三方转移他们的需求,
比如说像一名律师一样,
13:36
such as a lawyer,
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13:37
or a trusted intermediary, or maybe not a government intermediary
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或者是一个可信的中介,
或者可能就是为了 不让政府做中介,
13:40
to facilitate the exchange.
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来实现交易。
13:42
So if we go back to the trust stack,
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那么,现在我们回到 信任层级这个问题上来。
13:44
you still have to trust the idea,
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现在的情况是, 你仍需要相信这个点子,
13:47
you have to trust the platform,
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你仍需要相信这个平台,
但是你不需要像以前一样,
13:50
but you don't have to trust the other person
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相信某个特定的人了。
13:53
in the traditional sense.
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1936
13:54
The implications are huge.
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这对我们的启示 是非常巨大的,
13:57
In the same way the internet blew open the doors to an age of information
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同样的,互联网开启了 一个新的信息时代的大门。
14:01
available to everyone,
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这个大门允许任何人的进入,
14:02
the blockchain will revolutionize trust on a global scale.
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而区块链也会在全球范围内 掀起一场信任革命。
14:08
Now, I've waited to the end intentionally to mention Uber,
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我一直在等着人们 不再提起“优步”(打车应用),
14:12
because I recognize that it is a contentious
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因为我认为 这是一个有异议,
14:15
and widely overused example,
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且被过度使用了的例子。
14:18
but in the context of a new era of trust, it's a great case study.
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但在我们所说的 新的信任的领域下,
“优步”确实是一个 很好的例子。
14:21
Now, we will see cases of abuse of distributed trust.
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现在,我们看几个 滥用分散性信任的例子。
14:26
We've already seen this, and it can go horribly wrong.
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我们早已看过这些例子了, 而且它们都糟糕到离谱,
14:30
I am not surprised that we are seeing protests from taxi associations
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对于出租车协会 在全球范围内的抗议,
14:35
all around the world
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我一点也不觉得奇怪。
14:36
trying to get governments to ban Uber based on claims that it is unsafe.
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他们试图说服政府 相信“优步”并不安全,
因而请求取缔它。
14:42
I happened to be in London the day that these protests took place,
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有一次我在伦敦刚好 遇到了抗议的队伍,
14:46
and I happened to notice a tweet
283
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1976
也正巧我看到了 一个很巧妙的“推文”。
14:48
from Matt Hancock, who is a British minister for business.
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这段话那来自英国 商务大臣马特·汉考克,
14:52
And he wrote,
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他写到,
14:53
"Does anyone have details of this #Uber app everyone's talking about?
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“谁能给我一些 关于‘优步’的信息?
为什么大家都 在讨论这个应用?
14:57
(Laughter)
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(笑声)
14:59
I'd never heard of it until today."
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直到今天之前 我都没有听说过!“
15:03
Now, the taxi associations,
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而现在,出租车协会
15:07
they legitimized the first layer of the trust stack.
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合理化了信任层级中的第一层。
15:10
They legitimized the idea that they were trying to eliminate,
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他们将他们想要避免 的事变得合理化了。
15:13
and sign-ups increased by 850 percent in 24 hours.
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而且在24小时内”优步“ 的注册人数增加了850%。
这个例子很好的说明了,
15:19
Now, this is a really strong illustration
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15:22
of how once a trust shift has happened around a behavior or an entire sector,
294
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信任是如何在行为之间 或者整个领域中转变的。
15:28
you cannot reverse the story.
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大家可以好好 想一下这个例子:
每天,全世界会有 500万人跨越信任鸿沟,
15:31
Every day, five million people will take a trust leap
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乘坐”优步“,
15:35
and ride with Uber.
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15:36
In China, on Didi, the ride-sharing platform,
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在中国的“滴滴”, 这个打车应用每天
15:39
11 million rides taken every day.
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载客数会达到1100万,
15:42
That's 127 rides per second,
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也就是每秒会有 127辆车载客。
15:46
showing that this is a cross-cultural phenomenon.
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所以说这是一个 跨越文化的现象。
15:49
And the fascinating thing is that both drivers and passengers report
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而且更神奇的是 司机和乘客都说,
15:53
that seeing a name
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只看到一个人的名字,
15:55
and seeing someone's photo and their rating
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2976
照片以及他们的评论,
15:58
makes them feel safer,
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会使他们感到更安全。
16:01
and as you may have experienced,
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也许在坐的各位都体会到,
16:02
even behave a little more nicely in the taxi cab.
307
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我们在”优步“上会比在 出租车上表现的好一些,
16:07
Uber and Didi are early but powerful examples
308
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虽然”优步“和”滴滴“ 都已经出现很久了,
但是它们都有力的证明了,
科技是如何以一种前所未有 的方式和范围内,
16:11
of how technology is creating trust between people
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增加人与人之间的信任的。
16:15
in ways and on a scale never possible before.
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现在,很多人对于进入到 一个陌生人开的车里,
16:19
Today, many of us are comfortable getting into cars driven by strangers.
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应该是感觉很舒服的了。
16:25
We meet up with someone we swiped right to be matched with.
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我们会与陌生人见面, 会刷卡买东西,
16:29
We share our homes with people we do not know.
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我们会与陌生人 分享我们的房子,
16:33
This is just the beginning,
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但是,一切一切 才只是刚刚开始。
16:36
because the real disruption happening
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因为真正促使改变产生的,
并不是科技,
16:39
isn't technological.
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1936
是信任的转变刺激了 科技的创造性。
16:41
It's the trust shift it creates,
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16:43
and for my part, I want to help people understand this new era of trust
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站在我的角度来说,
我希望人们能够理解 信任的这个新领域,
所以我们才能正确的掌握它。
16:49
so that we can get it right
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16:50
and we can embrace the opportunities to redesign systems
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因而我们也可以抓住 这个机会重塑我们的系统,
16:54
that are more transparent, inclusive and accountable.
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使得这些系统更加透明, 更加兼容也更加值得信任。
16:58
Thank you very much.
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谢谢大家!
(掌声)
17:00
(Applause)
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17:02
Thank you.
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谢谢!
17:03
(Applause)
325
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(掌声)
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