We've stopped trusting institutions and started trusting strangers | Rachel Botsman

Prevoditelj: Igor Pureta Recezent: Anja Kolobarić

Let's talk about trust.

Razgovarajmo o povjerenju.

We all know trust is fundamental,

Svi znamo da je povjerenje zaista važno,

but when it comes to trusting people,

no kada se radi o povjerenju među ljudima,

something profound is happening.

događa se nešto neobično.

Please raise your hand

Molim vas, podignite ruku

if you have ever been a host or a guest on Airbnb.

ako ste ikad bili domaćin ili gost u Airbnb sustavu.

Wow. That's a lot of you.

Opa! Zaista vas je mnogo.

Who owns Bitcoin?

Tko posjeduje Bitcoin?

Still a lot of you. OK.

Još uvijek velik broj. OK.

And please raise your hand if you've ever used Tinder

Molim vas dignite ruku ako ste ikad koristili Tinder

to help you find a mate.

da biste pronašli srodnu dušu.

(Laughter)

(Smijeh)

This one's really hard to count because you're kind of going like this.

Sad je zaista teško prebrojati jer to pokazujete ovako.

(Laughter)

(Smijeh)

These are all examples of how technology

To su sve primjeri kako tehnologija

is creating new mechanisms

kreira nove obrasce

that are enabling us to trust unknown people, companies and ideas.

koji nam omogućavaju da vjerujemo nepoznatim ljudima, poduzećima i idejama.

And yet at the same time,

Ipak, istovremeno,

trust in institutions --

povjerenje u institucije --

banks, governments and even churches --

banke, vlade, pa čak i crkve --

is collapsing.

opada.

So what's happening here,

Što se zapravo događa,

and who do you trust?

i kome vjerujemo?

Let's start in France with a platform -- with a company, I should say --

Krenimo s francuskom platformom -- s poduzećem, rekla bih --

with a rather funny-sounding name,

prilično smiješna imena -

BlaBlaCar.

BlaBlaCar.

It's a platform that matches drivers and passengers

Ta platvorma spaja vozače i putnike

who want to share long-distance journeys together.

koji se na duža putovanja žele uputiti zajedno.

The average ride taken is 320 kilometers.

Prosječna udaljenost iznosi 320 kilometara,

So it's a good idea to choose your fellow travelers wisely.

pa bi bilo dobro mudro izabirati suputnike.

Social profiles and reviews help people make a choice.

Društveni profili i ocjene pomažu ljudima izabrati.

You can see if someone's a smoker, you can see what kind of music they like,

Možete vidjeti je li netko pušač, možete vidjeti kakvu vrstu glazbe voli,

you can see if they're going to bring their dog along for the ride.

možete vidjeti i hoće li sa sobom povesti i svog psa.

But it turns out that the key social identifier

No, izgleda da se ključna društvena oznaka

is how much you're going to talk in the car.

odnosi na to koliko ćete pričati za vrijeme vožnje.

(Laughter)

(Smijeh)

Bla, not a lot,

Bla, ne puno,

bla bla, you want a nice bit of chitchat,

bla bla, želite neobavezni razgovor

and bla bla bla, you're not going to stop talking the entire way

i bla bla bla, pričat ćete za cijelog puta

from London to Paris.

od Londona do Pariza

(Laughter)

(Smijeh)

It's remarkable, right, that this idea works at all,

Nevjerojatno je kako ta ideja uopće funkcionira

because it's counter to the lesson most of us were taught as a child:

jer se protivi svemu čemu su nas učili u djetinjstvu:

never get in a car with a stranger.

nikad ne ulazi u auto sa strancem.

And yet, BlaBlaCar transports more than four million people

Ipak, BlaBlaCar prevozi više od četiri milijuna ljudi

every single month.

svakog mjeseca.

To put that in context, that's more passengers

Stavimo to u kontekst - to je više putnika nego

than the Eurostar or JetBlue airlines carry.

što prevoze Eurostar ili JetBlue.

BlaBlaCar is a beautiful illustration of how technology is enabling

BlaBlaCar prekrasna ilustrira kako nova tehnologija omogućuje

millions of people across the world to take a trust leap.

milijunima ljudi širom svijeta da naprave korak prema povjerenju.

A trust leap happens when we take the risk to do something new or different

Korak prema povjerenju događa se kad riskiramo i činimo nešto novo i drugačije

to the way that we've always done it.

od onoga što nam je uobičajeno.

Let's try to visualize this together.

Pokušajmo sve to vizualizirati.

OK. I want you to close your eyes.

Molim vas zatvorite oči.

There is a man staring at me with his eyes wide open.

Muškarac bulji u mene širom otvorenih očiju.

I'm on this big red circle. I can see.

Ja sam u ovom velikom crvenom krugu. Vidim vas.

So close your eyes.

Dakle, zatvorite oči.

(Laughter) (Applause)

(Smijeh) (Pljesak)

I'll do it with you.

Ja ću vam se pridružiti.

And I want you to imagine there exists a gap

Želim da zamislite jaz

between you and something unknown.

koji postoji između vas i nečeg nepoznatog.

That unknown can be someone you've just met.

To nepoznato može biti netko koga ste upravo sreli.

It can be a place you've never been to.

Može biti i nepoznato mjesto.

It can be something you've never tried before.

Može biti i nešto što do sada još niste isprobali.

You got it?

Shvaćate?

OK. You can open your eyes now.

Sada možete otvoriti oči.

For you to leap from a place of certainty,

Kako biste mogli iskoračiti iz sigurne zone

to take a chance on that someone or something unknown,

i iskušati sreću s nečim ili nekim novim

you need a force to pull you over the gap,

trebate snagu koja će vas povući preko jaza,

and that remarkable force is trust.

a ta posebna snaga je povjerenje.

Trust is an elusive concept,

Povjerenje je neuhvatljiv koncept,

and yet we depend on it for our lives to function.

a ipak nam je potrebno da bismo živjeli.

I trust my children

Ja vjerujem svojoj djeci,

when they say they're going to turn the lights out at night.

kad mi kažu da će ugasiti svjetlo.

I trusted the pilot who flew me here to keep me safe.

Vjerovala sam pilotu da će mi put avionom biti siguran.

It's a word we use a lot,

To je riječ koju puno koristimo

without always thinking about what it really means

iako rijetko razmišljamo o tome što zaista znači

and how it works in different contexts of our lives.

i kako funkcionira u različitim kontekstima našh života.

There are, in fact, hundreds of definitions of trust,

Postoje stotine definicija povjerenja

and most can be reduced to some kind of risk assessment

i većina se svodi na to da je povjerenje neka vrsta procjene rizika

of how likely it is that things will go right.

koliko je vjerojatno da će se nešto razviti kako treba.

But I don't like this definition of trust,

Ne sviđa mi se ta definicija

because it makes trust sound rational and predictable,

jer se povjerenje prikazuje kao nešto racionalno i predvidljivo

and it doesn't really get to the human essence

i ne bavi se time što je u ljudskoj srži

of what it enables us to do

i onoga što nam povjerenje omogućava,

and how it empowers us

koliko nas osnažuje

to connect with other people.

da se povezujemo s drugima.

So I define trust a little differently.

Stoga definiram povjerenje malo drugačije.

I define trust as a confident relationship to the unknown.

Definiram ga kao pouzdanu povezanost s nepoznatim.

Now, when you view trust through this lens,

Kada povjerenje gledate kroz te naočale,

it starts to explain why it has the unique capacity

postaje vam jasnije zašto ima tako jednistvenu sposobnost

to enable us to cope with uncertainty,

koja nam omogućava da izlazimo na kraj s neizvjesnosti,

to place our faith in strangers,

da svoje sudbine prepustimo u ruke stranaca

to keep moving forward.

kako bi smo nastavili napredovati.

Human beings are remarkable

Ljudska bića izvanredno

at taking trust leaps.

poduzimaju korake prema povjerenju.

Do you remember the first time you put your credit card details

Sjećate li se prvog puta kad ste podatke svoje kreditne kartice

into a website?

stavili na internet?

That's a trust leap.

To je korak prema povjerenju.

I distinctly remember telling my dad

Kao kroz maglu sjećam se da sam rekla svom tati

that I wanted to buy a navy blue secondhand Peugeot on eBay,

da želim kupiti mornarsko plavi polovni Peugeot preko eBaya,

and he rightfully pointed out

a on je s pravom naglasio

that the seller's name was "Invisible Wizard"

da je prodavačevo ime "Nevidljvi čarobnjak"

and that this probably was not such a good idea.

i da to vjerojatno nije baš dobra ideja.

(Laughter)

(Smijeh)

So my work, my research focuses on how technology

Stoga se moj rad, moje istraživanje fokusira na to kako tehnologija

is transforming the social glue of society,

transformira društvenu povezanost zajednice,

trust between people,

povjerenje među ljudima i

and it's a fascinating area to study,

to je fascinantno područje za proučavanje

because there's still so much we do not know.

jer postoji još puno toga što ne znamo.

For instance, do men and women trust differently in digital environments?

Npr., imaju li muškarci i žene drugačije povjerenje u digitalnom okruženju?

Does the way we build trust face-to-face translate online?

Može li se način građenja povjerenja u osobnom kontaktu prenijeti na virtualu?

Does trust transfer?

Je li povjerenje moguće prenijeti?

So if you trust finding a mate on Tinder,

Ako vjerujete da ćete naći partnera preko Tindera,

are you more likely to trust finding a ride on BlaBlaCar?

jeste li skloniji tražiti i suputnika preko BlaBlaCar-a?

But from studying hundreds of networks and marketplaces,

Proučavanjem stotine mreža i trgovina doznali smo

there is a common pattern that people follow,

da ljudi koriste zajedničke obrasce ponašanja

and I call it "climbing the trust stack."

koji nazivam "penjanje stogom povjerenja".

Let me use BlaBlaCar as an example to bring it to life.

Kao primjer iz života koristit ćemo BlaBlaCar.

On the first level,

Na prvoj razini

you have to trust the idea.

trebate vjerovati ideji.

So you have to trust

Trebate vjerovati da je

the idea of ride-sharing is safe and worth trying.

zajednička vožnja sigurna ideja koju vrijedi isprobati.

The second level is about having confidence in the platform,

Druga razina odnosi se na imanje povjerenja u platformu,

that BlaBlaCar will help you if something goes wrong.

da će vam BlaBlaCar pomoći ako nešto pođe po zlu.

And the third level is about using little bits of information

Treća razina odnosi se na korištenje malih količina informacija

to decide whether the other person is trustworthy.

pomoću kojih trebamo odlučiti možemo li vjerovati drugoj osobi.

Now, the first time we climb the trust stack,

Kada se prvi put penjemo stogom povjerenja,

it feels weird, even risky,

čini nam se čudno, pa i riskantno,

but we get to a point where these ideas seem totally normal.

no dolazimo do točke u kojoj se ove ideje čine sasvim normalne.

Our behaviors transform,

Naša se ponašanja mijenjaju,

often relatively quickly.

često vrlo brzo.

In other words, trust enables change and innovation.

Drugim riječima, povjerenje omogućava promjenu i inovativnost.

So an idea that intrigued me, and I'd like you to consider,

Želim da razmislite o tome

is whether we can better understand

možemo li bolje razumjeti

major waves of disruption and change in individuals in society

glavne valove remećenja i promjene kod pojedinaca u društvu

through the lens of trust.

kroz naočale povjerenja.

Well, it turns out that trust has only evolved

Povjerenje se rezvilo u samo

in three significant chapters throughout the course of human history:

tri značajna oblika tijekom čitave ljudske povijesti:

local, institutional

lokalni, institucionalni,

and what we're now entering, distributed.

a sada i raspršeni.

So for a long time,

Dugo vremena,

until the mid-1800s,

do sredine 19. stoljeća,

trust was built around tight-knit relationships.

povjerenje se gradilo oko čvrsto integriranih odnosa.

So say I lived in a village

Recimo da sam živjela u selu

with the first five rows of this audience,

s prvih pet redova ove publike

and we all knew one another,

i svi smo se dobro poznavali

and say I wanted to borrow money.

i recimo da sam htjela posuditi novac.

The man who had his eyes wide open, he might lend it to me,

Čovjek širom otvorenih očiju mogao bi mi ih posuditi,

and if I didn't pay him back,

a ako ih ne bih vratila,

you'd all know I was dodgy.

svi biste znali da sam nepouzdana.

I would get a bad reputation,

Imala bih lošu reputaciju,

and you would refuse to do business with me in the future.

i vi biste odbijali poslovati sa mnom u budućnosti.

Trust was mostly local and accountability-based.

Povjerenje je bilo lokalno i utemeljeno na odgovornosti.

In the mid-19th century,

Sredinom 19. stoljeća

society went through a tremendous amount of change.

društvo je prošlo silnu promjenu.

People moved to fast-growing cities such as London and San Francisco,

Ljudi su se selili u brzorastuće gradove poput Londona i San Francisca,

and a local banker here was replaced by large corporations

a tamošnje lokalne bankare zamijenila su velika poduzeća

that didn't know us as individuals.

koja nas nisu poznavala kao pojedince.

We started to place our trust

Počeli smo vjerovati

into black box systems of authority,

u modele crne kutije nadležnih sustava

things like legal contracts and regulation and insurance,

poput zakonitih ugovora, pravila i osiguranja,

and less trust directly in other people.

stoga je nastalo manje direktnog povjerenja u druge ljude.

Trust became institutional and commission-based.

Povjerenje je postalo institucionalno i temeljilo se na vjerovanju vladajućima.

It's widely talked about how trust in institutions and many corporate brands

Široke rasprave vode se o padu povjerenja u institucije i mnoge proizvodne marke,

has been steadily declining and continues to do so.

a taj se trend nastavlja i dalje.

I am constantly stunned by major breaches of trust:

Neprestano sam osupnuta stalnim povredama povjerenja:

the News Corp phone hacking,

provala u telefonske sustave News Corpa,

the Volkswagen emissions scandal,

skandal s VW-emisijama štetnih plinova,

the widespread abuse in the Catholic Church,

rasprostranjeno zlostavljanje u katoličkoj Crkvi,

the fact that only one measly banker

činjenica da je samo jedan jedini bankar

went to jail after the great financial crisis,

otišao u zatvor nakon financijske krize

or more recently the Panama Papers

ili u novije vrijeme Panama Papers

that revealed how the rich can exploit offshore tax regimes.

koji otkrivaju kako bogati iskorištavaju porezne režime drugih zemalja.

And the thing that really surprises me

A ono što me najviše iznenađuje

is why do leaders find it so hard

jest zašto je čelnicima tako teško

to apologize, I mean sincerely apologize,

ispričati se, iskreno se ispričati

when our trust is broken?

kad izigraju tuđe povjerenje?

It would be easy to conclude that institutional trust isn't working

Bilo bi lako zaključiti da institucionalno povjerenje ne funkcionira

because we are fed up

jer nam je dosta

with the sheer audacity of dishonest elites,

drskosti nepoštenih elita,

but what's happening now

a ono što se sad događa

runs deeper than the rampant questioning of the size and structure of institutions.

puno je ozbiljnije od stalnog ispitivanja veličine i strukture institucija.

We're starting to realize

Počinjemo shvaćati

that institutional trust

da institucionalno povjerenje

wasn't designed for the digital age.

nije stvoreno za digitalno doba.

Conventions of how trust is built,

Poimanje o tome kako se gradi,

managed, lost and repaired --

upravlja, gube i popravlja povjerenje

in brands, leaders and entire systems --

u brandove, čelnike i čitave sustave --

is being turned upside down.

potpuno se promijenilo.

Now, this is exciting,

To je istovremeno i uzbudljivo

but it's frightening,

i zastrašujuće

because it forces many of us to have to rethink

jer nas prisiljava da promislimo

how trust is built and destroyed with our customers, with our employees,

o tome kako se povjerenje stvara i gubi s našim klijentima ili našim radnicima,

even our loved ones.

pa čak i našim voljenima.

The other day, I was talking to the CEO of a leading international hotel brand,

Neki dan razgovarala sam s direktorom vodećeg međunarodnog hotelskog lanca

and as is often the case, we got onto the topic of Airbnb.

i, naravno, dotaknuli smo se teme Airbnb-a.

And he admitted to me that he was perplexed by their success.

Priznao mi je da ga čudi njihov uspjeh.

He was perplexed at how a company

Čudi se kako poduzeće

that depends on the willingness of strangers to trust one another

koje ovisi o volji neznanaca da vjeruju jedni drugima

could work so well across 191 countries.

tako dobro funkcionira u 191 državi.

So I said to him that I had a confession to make,

Rekla sam mu da mu moram nešto priznati,

and he looked at me a bit strangely,

a on me čudno pogledao

and I said --

pa sam rekla --

and I'm sure many of you do this as well --

i sigurna sam da nisam jedina --

I don't always bother to hang my towels up

često ne vratim ručnike na mjesto

when I'm finished in the hotel,

kad napuštam hotel,

but I would never do this as a guest on Airbnb.

a to mi nikad ne bi palo na pamet da sam gost Airbnb-a.

And the reason why I would never do this as a guest on Airbnb

To nikad ne bih napravila na Arbnb-iju

is because guests know that they'll be rated by hosts,

zato što gosti znaju da će domaćini ocijeniti njihov boravak

and that those ratings are likely to impact their ability

i da će te ocjene vjerojatno utjecati na mogućnost njihovog

to transact in the future.

budućeg korištenja usluge.

It's a simple illustration of how online trust will change our behaviors

To oslikava kako će internetsko povjerenje mijenjati naše ponašanje

in the real world,

u stvarnom svijetu.,

make us more accountable

činiti nas odgovornijima

in ways we cannot yet even imagine.

na načine koje ne možemo ni zamisliti.

I am not saying we do not need hotels

Ne kažem da ne trebamo hotele ili

or traditional forms of authority.

tradicionalne oblike autoriteta.

But what we cannot deny

No, ne možemo zanijekati

is that the way trust flows through society is changing,

da se način na koji povjerenje utječe na društvo mijenja

and it's creating this big shift

i odmiče

away from the 20th century

od 20. stoljeća

that was defined by institutional trust

koje je određeno povjerenjem u institucije

towards the 21st century

prema 21. stoljeću

that will be fueled by distributed trust.

koje će pokretati dijeljeno povjerenje.

Trust is no longer top-down.

Povjerenje više ne ide odozgo prema dolje.

It's being unbundled and inverted.

Odvaja se i preokreće.

It's no longer opaque and linear.

Nije više nejasno i pravocrtno.

A new recipe for trust is emerging

Javlja se novi recept za povjerenje

that once again is distributed amongst people

koji se ponovno dijeli među ljudima

and is accountability-based.

i temelji na povjerenju.

And this shift is only going to accelerate

Ta će se promjena samo ubrzati

with the emergence of the blockchain,

pojavom blockchain-a,

the innovative ledger technology underpinning Bitcoin.

inovativne tehnologije koja pokreće digitalni novac Bitcoin.

Now let's be honest,

Budimo iskreni,

getting our heads around the way blockchain works

način na koji Blockchain funkcionira

is mind-blowing.

nevjerojatan je.

And one of the reasons why is it involves processing

Dijelom zato što uključuje razumijevanje

some pretty complicated concepts

nekih prilično kompliciranih koncepata

with terrible names.

groznih imena.

I mean, cryptographic algorithms and hash functions,

Mislim, šifrirani algoritmi i hash-funkcije

and people called miners, who verify transactions --

ljudi-rudari koji odobravaju transakacije --

all that was created by this mysterious person

i sve je to kreirala tajanstvena osoba

or persons called Satoshi Nakamoto.

ili osobe zvane Satoshi Nakamoto.

Now, that is a massive trust leap that hasn't happened yet.

E, to je stvarno novi korak prema povjerenju.

(Applause)

(Pljesak)

But let's try to imagine this.

Pokušajmo zamisliti ovo.

So "The Economist" eloquently described the blockchain

Časopis "The Economist" rječito je opisao Blockchain

as the great chain of being sure about things.

kao veliki lanac povjerenja u to što se događa.

The easiest way I can describe it is imagine the blocks as spreadsheets,

Najlakše ga je opisati kao blokove u obliku tablice

and they are filled with assets.

koje su ispunjene sredstvima.

So that could be a property title.

To može biti ime vlasništvo imovine.

It could be a stock trade.

Može biti trgovina dionicama

It could be a creative asset, such as the rights to a song.

ili nematerijalna imovina, poput autorskih prava na pjesmu.

Every time something moves

Svaki put kada se nešto pomakne

from one place on the register to somewhere else,

s jednog mjesta u evidenciji na drugo

that asset transfer is time-stamped

taj transfer imovine dobiva vremensku oznaku

and publicly recorded on the blockchain.

i javno je obznanjen na Blockchainu.

It's that simple. Right.

Zvuči jednostavno, zar ne?

So the real implication of the blockchain

Pravi, dublji smisao Blockchaina

is that it removes the need for any kind of third party,

leži u isključivanju potrebe za bilo kakvim posrednikom

such as a lawyer,

poput odvjetnika,

or a trusted intermediary, or maybe not a government intermediary

ovlaštenog ili možda neovlaštenog posrednika

to facilitate the exchange.

da potrebe provedbe razmjene.

So if we go back to the trust stack,

Da se vratimo stogu povjerenja -

you still have to trust the idea,

još uvijek trebate vjerovati ideji,

you have to trust the platform,

trebate vjerovati platformi,

but you don't have to trust the other person

ali ne morate vjerovati drugoj osobi

in the traditional sense.

u tradicionalnom smislu.

The implications are huge.

Posljedice su ogromne.

In the same way the internet blew open the doors to an age of information

Na isti način na koji je internet otvorio vrata u doba informacija

available to everyone,

dostupnih svima,

the blockchain will revolutionize trust on a global scale.

Blockchain će revolucionirati povjerenje na globalnoj razini.

Now, I've waited to the end intentionally to mention Uber,

Namjerno sam čekala sam kraj da spomenem Uber

because I recognize that it is a contentious

jer mi se čini da je to problematičan

and widely overused example,

i previše korišten,

but in the context of a new era of trust, it's a great case study.

ali odličan primjer u kontekstu novog doba povjerenja.

Now, we will see cases of abuse of distributed trust.

Sada ćemo vidjeti primjere zloupotrebe raspršenog povjerenja.

We've already seen this, and it can go horribly wrong.

Već smo to vidjeli i znamo da može krenuti u sasvim pogrešnom pravcu.

I am not surprised that we are seeing protests from taxi associations

Ne iznenađuje me što udruženja taksista prosvjeduju

all around the world

diljem svijeta

trying to get governments to ban Uber based on claims that it is unsafe.

pokušavajući prisiliti vlade da zabrane Uber zbog njegove nesigurnosti.

I happened to be in London the day that these protests took place,

Slučajno sam bila u Londonu na dan kada su se takvi prosvjedi odvijali,

and I happened to notice a tweet

a vidjela sam i tweet

from Matt Hancock, who is a British minister for business.

Matta Hancocka, britanskog ministra gospodarstva

And he wrote,

koji kaže:

"Does anyone have details of this #Uber app everyone's talking about?

"Je l' itko zna nešto o toj #Uber aplikaciji o kojoj svi govore?

(Laughter)

(Smijeh)

I'd never heard of it until today."

Prvi put čujem."

Now, the taxi associations,

Udruženja taksista

they legitimized the first layer of the trust stack.

prvu razinu stoga povjerenja učinila su pravovaljanom

They legitimized the idea that they were trying to eliminate,

Učinili su pravovaljanom ideju koju su pokušali uništiti,

and sign-ups increased by 850 percent in 24 hours.

a postigli su da se broj korisnika u 24 sata poveća za 850%.

Now, this is a really strong illustration

To je zaista snažna ilustracija

of how once a trust shift has happened around a behavior or an entire sector,

kako je, kada se promjeni povjerenje u neko ponašanje ili u čitavi sektor,

you cannot reverse the story.

teško vratiti priču na početak.

Every day, five million people will take a trust leap

Svaki će dan 5 milijuna ljudi napraviti korak prema povjerenju

and ride with Uber.

i voziti se Uberom.

In China, on Didi, the ride-sharing platform,

U Kini, na Didiju, platformi za zajedničku vožnju,

11 million rides taken every day.

11 milijuna ljudi vozi se svaki dan.

That's 127 rides per second,

To je 127 vožnji svake sekunde

showing that this is a cross-cultural phenomenon.

koje nam govore da je to međukulturalni fenomen.

And the fascinating thing is that both drivers and passengers report

Fascinira i činjenica da i vozači i putnici izvještavaju

that seeing a name

da im uvid u nečije ime,

and seeing someone's photo and their rating

fotografiju i ocjene

makes them feel safer,

pomaže osjećati se sigurno i,

and as you may have experienced,

kao što ste i vi mogli iskusiti,

even behave a little more nicely in the taxi cab.

pomaže da se ponašaju pristojnije u taksiju.

Uber and Didi are early but powerful examples

Uber i Didi su rani, ali snažni primjeri

of how technology is creating trust between people

tehnologije koja stvara povjerenje među ljudima

in ways and on a scale never possible before.

na način i u količini koja dosada nije bila moguća.

Today, many of us are comfortable getting into cars driven by strangers.

Danas mnogi od nas rado sjedamo u auto kojim upravljaju stranci.

We meet up with someone we swiped right to be matched with.

Sastanemo se s nekim da provjerimo jesmo li stvarno dobar par.

We share our homes with people we do not know.

Dijelimo naše domove s ljudima koje ne poznajemo.

This is just the beginning,

To je tek početak

because the real disruption happening

jer pravo remećenje koje se događa

isn't technological.

nije tehnološko.

It's the trust shift it creates,

Stvara promjenu povjerenja

and for my part, I want to help people understand this new era of trust

i što se mene tiče, želim pomoći ljudima razumijeti novo doba povjerenja

so that we can get it right

kako bismo ga shvatili

and we can embrace the opportunities to redesign systems

i prihvatili mogućnosti za poboljšanje sustava

that are more transparent, inclusive and accountable.

koji će biti transparentniji, inkluzivan i na koji će se moći računati.

Thank you very much.

Hvala najljepša.

(Applause)

(Pljesak)

Thank you.

Hvala.

(Applause)

(Pljesak)