Why books are here to stay | Small Thing Big Idea, a TED series

Transcriber: TED Translators admin Reviewer: Krystian Aparta

Prevodilac: Brana Vladisavljevic Lektor: Milenka Okuka

I will lend books to people, but of course, the rule is

Pozajmiću ljudima knjige, ali naravno, pravilo je

"Don't do that unless you never intend to see that book again."

“Uradi to samo ako ne planiraš da ikad više vidiš tu knjigu.”

[Small thing.]

[Mala stvar.]

[Big idea.]

[Velika ideja.]

The physical object of a book is almost like a person.

Knjiga kao opipiljiva stvar je skoro poput ljudskog bića.

I mean, it has a spine and it has a backbone.

Ima hrbat ili kičmu kao i korice ili leđa.

It has a face.

Ima i lice.

Actually, it can sort of be your friend.

Zapravo, može vam biti poput prijatelja.

Books record the basic human experience

Knjige beleže osnovno ljudsko iskustvo

like no other medium can.

bolje od bilo kog drugog medija.

Before there were books,

Pre nastanka knjige,

ancient civilizations would record things

drevne civilizacije su beležile stvari

by notches on bones or rocks or what have you.

reckama na kostima ili kamenju ili čemu god.

The first books as we know them originated in ancient Rome.

Prve knjige u modernom smislu nastale su u starom Rimu.

We go by a term called the codex,

Označavamo ih terminom “kodeks”

where they would have two heavy pieces of wood

koji se sastojao od dva teška komada drveta

which become the cover,

koja su činila korice,

and then the pages in between would then be stitched along one side

a stranice između njih bi se zašile sa jedne strane

to make something that was relatively easily transportable.

da se napravi nešto što je moglo prilično lako da se prenosi.

They all had to completely be done by hand,

Sve su morale u potpunosti da se prave ručno,

which became the work of what we know as a scribe.

što je bio posao onih koje nazivamo pisarima.

And frankly, they were luxury items.

Iskreno, to su bile luksuzne stvari.

And then a printer named Johannes Gutenberg,

Onda je štampar, po imenu Johan Gutenberg,

in the mid-fifteenth century, created the means to mass-produce a book,

sredinom petnaestog veka, izumeo način masovne proizvodnje knjiga,

the modern printing press.

savremenu štamparsku mašinu.

It wasn't until then

Tek tada je počela

that there was any kind of consumption of books by a large audience.

nekakva potrošnja knjiga od strane šire publike.

Book covers started to come into use in the early nineteenth century,

Korice za knjige ušle su u upotrebu početkom devetnaestog veka,

and they were called dust wrappers.

i zvale su se omoti za prašinu.

They usually had advertising on them.

Obično su na njima bile reklame.

So people would take them off and throw them away.

Tako da bi ih ljudi skidali i bacali.

It wasn't until the turn of the nineteenth into the twentieth century

Tek na prelasku iz devetnaestog u dvadeseti vek

that book jackets could be seen as interesting design

omoti knjiga su počeli da predstavljaju interesantan dizajn

in and of themselves.

sami po sebi.

Such that I look at that and I think,

Tako da pogledam nešto i pomislim:

"I want to read that.

“Želim to da pročitam.

That interests me."

To me zanima.”

The physical book itself represents both a technological advance

Sama knjiga kao predmet jeste i tehnološki napredak,

but also a piece of technology in and of itself.

ali i komad tehnologije sam po sebi.

It delivered a user interface

Predstavila je korisnički interfejs

that was unlike anything that people had before.

različit od bilo čega što su ljudi pre toga imali.

And you could argue that it's still the best way

I moglo bi se reći da je ona i dalje najbolji način

to deliver that to an audience.

da se to predstavi publici.

I believe that the core purpose of a physical book

Verujem da je suštinska svrha knjige kao predmeta

is to record our existence

da svedoči o našem postojanju,

and to leave it behind on a shelf, in a library, in a home,

kako bi, ostavivši je za sobom na polici, u biblioteci, u domu,

for generations down the road to understand where they came from,

buduće generacije razumele odakle dolaze,

that people went through some of the same things

da su ljudi prolazili kroz neke od istih stvari

that they're going through,

kroz koje oni prolaze,

and it's like a dialogue that you have with the author.

a to je poput dijaloga koji vodite sa piscem.

I think you have a much more human relationship to a printed book

Mislim da imate mnogo humaniji odnos sa štampanom knjigom

than you do to one that's on a screen.

nego sa onom koja je na ekranu.

People want the experience of holding it,

Ljudi žele iskustvo držanja knjige,

of turning the page, of marking their progress in a story.

okretanja stranice, da beleže dokle su stigli sa pričom.

And then you have, of all things, the smell of a book.

A onda imate, između ostalog, i miris knjige.

Fresh ink on paper or the aging paper smell.

Sveže mastilo na papiru ili miris stare hartije.

You don't really get that from anything else.

Toga stvarno nema kod bilo čega drugog.

The book itself, you know, can't be turned off with a switch.

Sama knjiga, znate, ne gasi se pritiskom na dugme.

It's a story that you can hold in your hand

To je priča koju možete da držite u rukama

and carry around with you

i nosite svuda sa sobom

and that's part of what makes them so valuable,

i to je deo onoga što ih čini tako vrednim,

and I think will make them valuable for the duration.

a mislim da će ih činiti vrednim i ubuduće.

A shelf of books, frankly,

Polica knjiga, iskreno,

is made to outlast you, (Laughs)

stvorena je da vas nadživi, (Smeh)

no matter who you are.

ko god da ste.