Why books are here to stay | Small Thing Big Idea, a TED series

367,340 views ・ 2020-01-28

TED


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00:00
Transcriber: TED Translators admin Reviewer: Krystian Aparta
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翻译人员: Wanting Zhong 校对人员: Yanyan Hong
00:12
I will lend books to people, but of course, the rule is
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我会借书给别人, 不过,当然前提是:
00:14
"Don't do that unless you never intend to see that book again."
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“除非你不打算再见到那本书, 否则不要这么做。”
00:19
[Small thing.]
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【小事物】
00:20
[Big idea.]
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【大道理】
00:24
The physical object of a book is almost like a person.
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书本的物理模样几乎和人一样。
00:28
I mean, it has a spine and it has a backbone.
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我的意思是, 书有书“脊”,书有书“骨”,
00:30
It has a face.
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书有封“面”。
00:32
Actually, it can sort of be your friend.
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事实上,它大概还能成为你的朋友。
00:34
Books record the basic human experience
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书本记录了基本的人类体验,
00:37
like no other medium can.
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其它任何媒介都难以相提并论。
00:39
Before there were books,
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在书本诞生之前,
00:41
ancient civilizations would record things
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古文明通过在骨头或者石头
00:44
by notches on bones or rocks or what have you.
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或者别的材料上刻字记录事情。
00:47
The first books as we know them originated in ancient Rome.
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我们所熟悉的书 最早起源于古罗马。
00:52
We go by a term called the codex,
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我们将它们称为 “手抄本(codex)”,
00:54
where they would have two heavy pieces of wood
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由两块厚重的木板
00:56
which become the cover,
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组合成封面,
00:57
and then the pages in between would then be stitched along one side
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然后沿着一侧 将中间的书页缝上去,
01:02
to make something that was relatively easily transportable.
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做成相对比较容易携带的书。
01:06
They all had to completely be done by hand,
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这些书全部都得用手写,
01:08
which became the work of what we know as a scribe.
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因而有了我们称之为 “书吏(scribe)” 的工作。
01:11
And frankly, they were luxury items.
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坦白说,它们属于奢侈品。
01:14
And then a printer named Johannes Gutenberg,
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然后一位名叫约翰内斯·谷登堡 (Johannes Gutenberg)的印刷商,
01:18
in the mid-fifteenth century, created the means to mass-produce a book,
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在 15 世纪中叶, 发明了大批量生产书籍的办法,
01:23
the modern printing press.
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现代印刷机。
01:25
It wasn't until then
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自那以后,
01:26
that there was any kind of consumption of books by a large audience.
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书籍才开始有了大批的读者。
01:31
Book covers started to come into use in the early nineteenth century,
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书皮到 19 世纪初才投入使用,
01:36
and they were called dust wrappers.
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它们被称为防尘护封。
01:38
They usually had advertising on them.
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上面一般有广告。
01:40
So people would take them off and throw them away.
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所以人们会把它们卸下来扔掉。
01:43
It wasn't until the turn of the nineteenth into the twentieth century
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直到 19 世纪末 与 20 世纪初的交界之际,
01:47
that book jackets could be seen as interesting design
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书套护封本身
才被视为有趣的设计。
01:51
in and of themselves.
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01:53
Such that I look at that and I think,
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这样我看见护封会心想,
01:55
"I want to read that.
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“我想读一读那本书。
01:57
That interests me."
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它让我感兴趣。”
01:59
The physical book itself represents both a technological advance
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纸质书籍本身 不仅代表了技术的进步,
02:03
but also a piece of technology in and of itself.
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它自身也是一项科技。
02:06
It delivered a user interface
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它所传递的用户界面
02:09
that was unlike anything that people had before.
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是前所未有的。
02:12
And you could argue that it's still the best way
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你也可以立论说,它至今仍是
将其传达给读者的最佳方式。
02:16
to deliver that to an audience.
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02:18
I believe that the core purpose of a physical book
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我相信,纸质书籍的核心价值
02:22
is to record our existence
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在于记录我们的存在,
02:25
and to leave it behind on a shelf, in a library, in a home,
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并将其留存在书架上, 图书馆中,家里,
02:30
for generations down the road to understand where they came from,
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让未来的世代得以理解 他们从何处来,
02:35
that people went through some of the same things
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让他们知道前人也曾经历过
他们现今正在经历的事情,
02:39
that they're going through,
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02:40
and it's like a dialogue that you have with the author.
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就像是和作者的对话一样。
02:43
I think you have a much more human relationship to a printed book
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我觉得与屏幕上的书籍相比,
你和印刷书籍的关系更加人性化。
02:47
than you do to one that's on a screen.
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02:50
People want the experience of holding it,
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人们想要捧起书本的体验,
02:54
of turning the page, of marking their progress in a story.
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想要翻过书页, 标记在故事中的进度。
02:58
And then you have, of all things, the smell of a book.
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从而在其中有了书本的味道。
03:02
Fresh ink on paper or the aging paper smell.
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书页上新鲜的油墨, 或是陈旧纸张的气味。
03:06
You don't really get that from anything else.
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你真的没法从其他地方 得到这种体验。
03:09
The book itself, you know, can't be turned off with a switch.
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书本身并不能一键关闭。
03:13
It's a story that you can hold in your hand
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书是你能捧在手中的故事,
03:15
and carry around with you
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你能将它随身携带,
03:17
and that's part of what makes them so valuable,
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这也是让它们弥足珍贵的原因,
03:20
and I think will make them valuable for the duration.
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我觉得也会让它们至少 在一段时间内很珍贵。
03:25
A shelf of books, frankly,
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坦白说,一书架的书,
03:26
is made to outlast you, (Laughs)
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必定比你更加长久,(笑声)
03:28
no matter who you are.
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不管你是谁。
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