Robin Chase: Getting cars off the road and data into the skies

18,863 views ・ 2008-02-01

TED


Please double-click on the English subtitles below to play the video.

Prevodilac: Bojan Kostic Lektor: Branislav Ivkovic
00:12
I'm going to talk about two stories today.
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Danas ću vam ispričati dve priče.
00:15
One is how we need to use market-based pricing to affect demand
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Jedna govori o tome kako treba da koristimo cene bazirane na tržištu da utičemo na potražnju
00:22
and use wireless technologies to dramatically reduce our emissions
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i koristimo bežične tehnologije da značajno smanjimo emisije
00:26
in the transportation sector.
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u saobraćajnom sektoru.
00:29
And the other is that there is an incredible opportunity
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Druga priča je da postoji neverovatna mogućnost da
00:31
if we choose the right wireless technologies;
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ako odaberemo prave bežične tehnologije;
00:34
how we can generate a new engine for economic growth
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možemo da napravimo novi motor za ekonomski rast
00:37
and dramatically reduce C02 in the other sectors.
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i značajno smanjimo CO2 u ostalim sektorima.
00:40
I'm really scared.
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Zaista sam uplašena.
00:42
We need to reduce C02 emissions in ten to fifteen years by 80 percent
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Moramo da smanjimo emisije CO2 za 80% u narednih 10 do 15 godina
00:46
in order to avert catastrophic effects.
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da bismo sprečili katastrofalne efekte.
00:49
And I am astounded that I'm standing here to tell you that.
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Ja sam zapanjena da stojim ovde i govorim vam to.
00:52
What are catastrophic effects? A three degree centigrade climate change rise
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Koji su to katastrofalni efekti? Povišenje temperature od tri stepeni Celzijusa
00:57
that will result in 50 percent species extinction.
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koje će rezultirati u istrebljenju 50% vrsta.
01:02
It's not a movie. This is real life.
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To nije film. To je stvarni život.
01:05
And I'm really worried, because when people talk about cars
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Ja sam stvarno zabrinuta, jer kada ljudi govore o automobilima
01:08
-- which I know something about --
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– o čemu znam ponešto –
01:11
the press and politicians and people in this room are all thinking,
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štampa i političari i ljudi u ovoj prostoriji svi misle
01:15
"Let's use fuel-efficient cars."
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„Hajde da koristimo automobile sa efikasnom potrošnjom goriva.”
01:18
If we started today, 10 years from now, at the end of this window of opportunity,
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Ako bismo počeli danas, za 10 godina, po isteku ove prilike,
01:26
those fuel-efficient cars will reduce our fossil fuel needs by four percent.
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ti automobili sa efikasnom potrošnjom goriva će smanjiti našu potrebu za fosilnim gorivima za 4 procenta.
01:32
That is not enough.
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To nije dovoljno.
01:34
But now I'll talk about some more pleasant things.
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Ali sada ću govoriti o malo prijatnijim stvarima.
01:35
Here are some ways that we can make some dramatic changes.
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Evo nekoliko načina kako možemo da napravimo značajne promene.
01:38
So, Zipcar is a company that I founded seven years ago,
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Dakle, Zipkar je kompanija koju sam osnovala pre sedam godina,
01:42
but it's an example of something called car sharing.
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ali to je primer nečega što se zove zajednička upotreba automobila.
01:45
What Zipcar does is we park cars throughout dense urban areas
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Mi u Zipkaru parkiramo automobile u gustim gradskim područjima
01:48
for members to reserve, by the hour and by the day, instead of using their own car.
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da bi članovi mogli da ih rezervišu na sat ili dan, umesto da koriste sopstvene automobile.
01:53
How does it feel to be a person using a Zipcar?
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Šta znači biti osoba koja koristi Zipkar?
01:56
It means that I pay only for what I need.
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To znači da plaćam samo za ono što mi je potrebno.
01:59
All those hours when a car is sitting idle, I'm not paying for it.
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Sve sate za vreme kojih automobil miruje, to ne plaćam.
02:03
It means that I can choose a car exactly for that particular trip.
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To znači da mogu da biram automobil namenski za određeno putovanje.
02:07
So, here's a woman that reserved MiniMia, and she had her day.
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Dakle, ovde je žena koja je rezervisala MiniMiu, i ona ga je koristila tog dana.
02:11
I can take a BMW when I'm seeing clients.
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Mogu da uzmem BMW kada se nalazim sa klijentima.
02:14
I can drive my Toyota Element when I'm going to go on that surfing trip.
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Mogu da vozim moju Tojotu Element kada idem na putovanje zbog surfovanja.
02:22
And the other remarkable thing is it's, I think, the highest status of car ownership.
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Još jedna izvanredna stvar je najviši status posedovanja automobila.
02:28
Not only do I have a fleet of cars available to me in seven cities around the world
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Ne samo da posedujem vozni park automobila meni dostupnih u sedam gradova širom sveta
02:32
that I can have at my beck and call,
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uvek spremnih kad god poželim,
02:34
but heaven forbid I would ever maintain
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ali ne daj Bože da ću ja ikada održavati
02:37
or deal with the repair or have anything to do with it.
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ili se baviti popravkama ili imati bilo kakve veze sa tim.
02:40
It's like the car that you always wanted that your mom said that you couldn't have.
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To je kao automobil koji ste oduvek želeli za koji vam je mama rekla da ne možete da ga imate.
02:45
I get all the good stuff and none of the bad.
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Ja dobijam sve dobre stvari bez ijedne loše.
02:48
So, what is the social result of this?
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Dakle, koji je društveni rezultat ovoga?
02:51
The social result is that today's Zipcar has 100,000 members
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Društveni rezultat je da danas Zipkar ima 100 hiljada članova
02:55
driving 3,000 cars parked in 3,000 parking spaces.
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koji koriste 3000 automobila parkiranih na 3000 parking mesta.
02:59
Instead of driving 12,000 miles a year, which is what the average city dweller does,
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Umesto da vozite 20 hiljada kilometara godišnje, koliko prosečni stanovnik pređe,
03:02
they drive 500 miles a year. Are they happy?
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oni voze 800 kilometara godišnje. Da li su srećni?
03:06
The company has been doubling in size ever since I founded it, or greater.
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Kompanija se dvostruko uvećala od kada sam je osnovala, čak i više.
03:10
People adore the company. And it's better,
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Ljudi obožavaju kompaniju. I to je bolje,
03:15
you know? They like it.
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zar ne? Njima se to sviđa.
03:17
So, how is it that people went from the 12,000 miles a year to 500 miles?
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Dakle, kako su ljudi došli sa 20 hiljada kilometara godišnje na 800 kilometara?
03:21
It's because they said, "It's eight to 10 dollars an hour and 65 dollars a day.
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To je zato što kažu: „To je 8–10 dolara po satu i 66 dolara dnevno.
03:26
If I'm going to go buy some ice cream,
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Ako bih išao da kupim sladoled,
03:29
do I really want to spend eight dollars to go buy the ice cream? Or maybe I'll do without.
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da li stvarno želim da potrošim 8 dolara da idem da kupim sladoled? Ili ću možda bez toga.
03:32
Maybe I would have bought the ice cream when I did some other errand."
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Možda ću kupiti sladoled kada idem nešto drugo da radim.”
03:35
So, people really respond very quickly to it, to prices.
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Dakle, ljudi stvarno veoma brzo reaguju na to, na cene.
03:38
And the last point I want to make is Zipcar would never be possible without technology.
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Poslednja stavka koju želim da pomenem je da Zipkar nikada ne bi bio moguć bez tehnologije.
03:43
It required that it was completely trivial: that it takes 30 seconds
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Bilo je neophodno da bude potpuno jednostavan: da bude potrebno 30 sekundi
03:47
to reserve a car, go get it, drive it.
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za rezervisanje automobila, otići do njega, voziti ga.
03:51
And for me, as a service provider,
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Ja, kao ponuđač usluga,
03:53
I would never be able to provide you a car for an hour
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nikada ne bih mogla da vam obezbedim automobil za jedan sat
03:55
if the transaction cost was anything.
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da je postojao trošak transakcije.
03:57
So, without these wireless technologies, this, as a concept, could never happen.
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Dakle, bez ovih bežičnih tehnologija, ovo, kao koncept, nikada ne bi zaživelo.
04:02
So, here's another example. This company is GoLoco --
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Dakle, evo još jednog primera. To je kompanija GoLoco –
04:05
I'm launching it in about three weeks --
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pokrećem je za oko tri nedelje –
04:07
and I hope to do for ridesharing what I did for car sharing.
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i nadam se da ću za zajedničku vožnju uraditi ono što sam uradila za zajedničko korišćenje automobila.
04:11
This will apply to people across all of America.
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Ovo će se odnositi na ljude širom Amerike.
04:14
Today, 75 percent of the trips are single-occupancy vehicles,
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Danas, 75% putovanja se obavlja sa jednom osobom u vozilu,
04:17
yet 12 percent of trips to work are currently carpool.
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dok je 12% je putovanja na posao trenutno zajednička vožnja automobilom.
04:22
And I think that we can apply social networks and online payment systems
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Mislim da možemo da primenimo društvene mreže i onlajn sisteme za plaćanje
04:27
to completely change how people feel about ridesharing
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da potpuno promenimo stav ljudi o zajedničkoj vožnji
04:29
and make that trip much more efficient.
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i učinimo to putovanje mnogo efikasnijim.
04:32
And so when I think about the future,
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Kada mislim o budućnosti,
04:35
people will be thinking that sharing the ride with someone
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ljudi će misliti da je zajednička vožnja sa nekim
04:38
is this incredibly great social event out of their day.
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veliki društveni događaj u njihovom danu.
04:41
You know, how did you get to TED? You went with other TEDsters.
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Znate, kako ste došli na TED? Došli ste sa ostalim TEDovcima.
04:44
How fabulous. Why would you ever want to go by yourself in your own car?
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Sjajno. Zašto bi ikada želeli da se sami vozite u sopstvenom automobilu?
04:47
How did you go food shopping? You went with your neighbor, what a great social time.
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Kako ste išli u kupovinu hrane? Išli ste sa komšijom, kako dobro društveno vreme.
04:50
You know it's going to really transform how we feel about travel,
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Znate, to će stvarno promeniti naš stav prema putovanju,
04:55
and it will also, I think, enhance our freedom of mobility.
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i takođe će, mislim, povećati našu slobodu mobilnosti.
04:59
Where can I go today and who can I do it with?
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Gde mogu danas da idem i sa kim mogu da idem?
05:01
Those are the types of things that you will look at and feel.
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To su vrste stvari o kojima ćete razmišljati i raditi.
05:04
And the social benefits:
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A društvene koristi:
05:06
the rate of single-occupancy vehicles is, I told you, 75 percent;
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stepen vozila sa jednom osobom je, rekla sam, 75%;
05:09
I think we can get that down to 50 percent.
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mislim da to možemo da snizimo na 50%.
05:12
The demand for parking, of course, is down, congestion and the CO2 emissions.
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Zahtev za parkiranjem se, naravno, smanjuje, kao i zagušenja puteva i emisije CO2.
05:15
One last piece about this, of course, is that it's enabled by wireless technologies.
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Poslednja stvar oko ovoga, naravno, je da je omogućen primenom bežičnih tehnologija.
05:20
And it's the cost of driving that's making people want to be able to do this.
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Cena vožnje je to što tera ljude da žele da rade ovo.
05:23
The average American spends 19 percent of their income on their car,
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Prosečan Amerikanac troši 19% svog prihoda na automobil,
05:27
and there's a pressure for them to reduce that cost, yet they have no outlet today.
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i postoji pritisak na njih da smanje troškove, ali danas još uvek nemaju rešenje.
05:34
So, the last example of this is congestion pricing, very famously done in London.
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Poslednji primer ovoga je naplata korišćenja zagušenih deonica, veoma uspešno primenjena u Londonu.
05:39
It's when you charge a premium for people to drive on congested roads.
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To je kada se naplaćuje ljudima koji voze na zagušenim putevima.
05:42
In London, the day they turned the congestion pricing on,
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U Londonu, na dan kada su uveli naplatu korišćenja zagušenih deonica,
05:44
there was a 25 percent decrease in congestion overnight,
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preko noći je zabeleženo smanjenje od 25% zagušenja,
05:49
and that's persisted for the four years in which they've been doing congestion pricing.
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i to se nastavilo tokom sledeće 4 godine od kada koriste naplatu korišćenja zagušenih deonica.
05:52
And again, do people like the outcome?
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Ponovo, da li se ljudima sviđa rezultat?
05:56
Ken Livingstone was reelected.
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Ken Livingston je ponovo izabran.
05:59
So again, we can see that price plays an enormous role in people's willingness
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Ponovo, može se videti da naplata igra značajnu ulogu u želji ljudi
06:05
to reduce their driving behavior.
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da smanje svoje navike za vožnjom.
06:08
We've tripled the miles that we drive since 1970 and doubled them since 1982.
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Pređeni kilometri su se upetostručili od 1970. i utrostručili od 1982. godine.
06:12
There's a huge slack in that system;
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Postoji veliki nemar u tom sistemu;
06:14
with the right pricing we can undo that.
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sa odgovarajućom naplatom možemo to da ispravimo.
06:18
Congestion pricing is being discussed in every major city around the world
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Naplata korišćenja zagušenih deonica se razmatra u svim velikim gradovima širom sveta,
06:21
and is, again, wirelessly enabled.
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i ponovo, omogućena je primenom bežičnih tehnologija.
06:23
You weren't going to put tollbooths around the city of London
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Nećete staviti naplatne stanice širom Londona
06:25
and open and shut those gates.
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i da otvarate i zatvarate te prolaze.
06:27
And what congestion pricing is is that it's a technology trial and a psychological trial
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A ono šta je naplata korišćenja zagušenih deonica je da je to tehnološki i psihološki probni period
06:32
for something called road pricing.
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za nešto što se zove naplata korišćenja puteva.
06:35
And road pricing is where we're all going to have to go,
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Naplata korišćenja puteva je nešto što ćemo svi morati da primenimo,
06:37
because today we pay for our maintenance
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zbog toga što danas plaćamo za održavanje
06:39
and wear and tear on our cars with gas taxes.
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i uništavamo naše automobile preko poreza na gorivo.
06:42
And as we get our cars more fuel-efficient,
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Kako naši automobili postaju efikasniji u pogledu potrošnje goriva,
06:47
that's going to be reducing the amount of revenue that you get off of those gas taxes,
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to će smanjiti nivo prihoda koji se dobija od tih poreza na gorivo,
06:51
so we need to charge people by the mile that they drive.
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i zbog toga se ljudima mora vršiti naplata po pređenom kilometru.
06:55
Whatever happens with congestion pricing and those technologies
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Šta god da se desi sa naplatom korišćenja zagušenih deonica i tim tehnologijama
06:57
will be happening with road pricing.
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će se desiti i sa naplatom korišćenja puteva.
07:00
Why do we travel too much?
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Zašto previše putujemo?
07:02
Car travel is underpriced and therefore we over-consumed.
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Putovanje automobilom je isuviše jeftino i stoga ga previše koristimo.
07:05
We need to put this better market feedback.
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Mora da se napravi bolja povratna informacija sa tržišta.
07:07
And if we have it, you'll decide how many miles to drive,
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Ako to imamo, vi ćete odlučiti koliko kilometara ćete preći,
07:09
what mode of travel, where to live and work.
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koji način prevoza, gde ćete živeti i raditi.
07:11
And wireless technologies make this real-time loop possible.
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Bežične tehnologije omogućavaju ovaj ciklus u realnom vremenu.
07:15
So, I want to move now to the second part of my story,
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Dakle, želim sada da pređem na drugi deo moje priče,
07:17
which is: when are we going to start doing
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a to je: kada ćemo krenuti sa naplatom
07:22
this congestion pricing? Road pricing is coming.
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korišćenja zagušenih deonica? Naplata korišćenja puteva se približava.
07:26
When are we going to do it? Are we going to wait
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Kada ćemo krenuti sa tim? Da li ćemo čekati
07:27
10 to 15 years for this to happen
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10 do 15 godina da bi se ovo ostvarilo
07:29
or are we going to finally have this political will to make it happen in the next two years?
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ili ćemo konačno imati političku želju da to sprovedemo u naredne dve godine?
07:32
Because I'm going to say, that is going to be the tool that's going to turn our usage overnight.
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Zbog toga ću da kažem da će ovo biti alat koji će da preokrene naše korišćenje preko noći.
07:36
And what kind of wireless technology are we going to use?
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Koju vrstu bežične tehnologije ćemo koristiti?
07:40
This is my big vision.
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Ovo je moja velika vizija.
07:43
There is a tool that can help us bridge the digital divide,
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Postoji alat koji nam može pomoći da premostimo digitalnu podelu,
07:46
respond to emergencies, get traffic moving,
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odgovorimo na hitne situacije, pokrenemo saobraćaj,
07:50
provide a new engine for economic growth
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obezbedimo novi motor za ekonomski rast
07:53
and dramatically reduce CO2 emissions in every sector.
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i značajno smanjimo emisije CO2 u svakom sektoru.
07:59
And this is a moment from "The Graduate." Do you remember this moment?
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Ovo je trenutak iz „Diplomca”. Da li se sećate ovog momenta?
08:03
You guys are going to be the handsome young guy
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Vi momci ćete biti zgodni mladi momak
08:06
and I'm going to be the wise businessman.
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a ja ću biti mudri biznismen.
08:09
"I want to say one word to you, just one word."
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„Želim da vam kažem samo jednu reč, samo jednu reč.”
08:11
"Yes, sir?" "Are you listening?" "Yes I am."
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„Da gospodine?” „Da li slušate?” „Da.”
08:17
"Ad-hoc peer-to-peer self-configuring wireless networks."
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„Bežične mreže koje se same konfigurišu specijalno za međusobnu komunikaciju.”
08:21
(Laughter)
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(Smeh)
08:25
These are also called mesh networks.
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Takođe se zovu i meš mreže.
08:27
And in a mesh, every device contributes to and expands the network,
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U meš mrežama, svaki uređaj doprinosi i širi mrežu,
08:31
and I think you might have heard a little bit about it before.
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a mislim da ste možda čuli nešto o ovome ranije.
08:33
I'm going to give you some examples.
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Navešću vam nekoliko primera.
08:35
You'll be hearing later today from Alan Kay.
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Kasnije danas ćete čuti od Alana Keja.
08:37
These laptops, when a child opens them up,
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Ovi laptopovi, kada ih dete otvori,
08:40
they communicate with every single child in the classroom,
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oni komuniciraju sa svakim detetom u učionici,
08:43
within that school, within that village.
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unutar škole, unutar sela.
08:46
And what is the cost of that communication system?
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Koliki su troškovi tog komunikacionog sistema?
08:48
Zero dollars a month.
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Nula dolara mesečno.
08:51
Here's another example: in New Orleans,
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Evo još jednog primera: u Nju Orleansu, video kamere
08:53
video cameras were mesh-enabled
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su bile omogućene korišćenjem meš mreža
08:55
so that they could monitor crime in the downtown French Quarter.
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kako bi mogli da prate kriminal u Francuskoj četvrti u centru grada.
08:58
When the hurricane happened,
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Kada se dogodio uragan,
09:00
the only communication system standing was the mesh network.
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jedini komunikacioni sistem koji je radio bila je meš mreža.
09:03
Volunteers flew in, added a whole bunch of devices,
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Volonteri su uleteli unutra, dodali su mnoštvo uređaja,
09:06
and for the next 12 months,
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i narednih 12 meseci,
09:08
mesh networks were the only wireless that was happening in New Orleans.
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meš mreže bile su jedine bežične mreže koje su postojale u Nju Orleansu.
09:13
Another example is in Portsmouth, U.K.
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Još jedan primer je iz Portsmuta u Ujedinjenom Kraljevstvu.
09:15
They mesh-enabled 300 buses and they speak to these smart terminals.
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Oni su 300 autobusa povezali na meš mrežu i oni govore sa ovim pametnim terminalima.
09:19
You can look at the terminal
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Možete da pogledate u terminal
09:21
and be able to see precisely where your bus is on the street
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i da vidite tačno gde vam se nalazi autobus na ulici
09:25
and when it's coming, and you can buy your tickets in real time.
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i kada dolazi, možete da kupite kartu u realnom vremenu.
09:29
Again, all mesh-enabled. Monthly communication cost: zero.
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Još jednom, zahvaljujući meš mrežama. Mesečni troškovi komunikacije: nula.
09:35
So, the beauty of mesh networks:
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Dakle, lepota meš mreža:
09:38
you can have these very low-cost devices.
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možete da imate ove veoma jeftine uređaje.
09:40
Zero ongoing communication costs. Highly scalable;
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Nulti troškovi rada komunikacionog sistema. Veoma proširivi;
09:43
you can just keep adding them, and as in Katrina,
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možete jednostavno da ih dodajete, i kao u slučaju Katrine,
09:45
you can keep subtracting them -- as long as there's some, we can still communicate.
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možete da ih oduzimate – dokle god postoje nekoliko, još uvek možete da komunicirate.
09:49
They're resilient; their redundancy is built into this fabulous decentralized design.
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Oni su otporni; njihove zalihe ugrađene su u ovaj čuveni decentralizovani dizajn.
09:53
What are the incredible weaknesses?
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Šta su velike slabosti?
09:55
There isn't anybody in Washington lobbying to make it happen --
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Nema nikog u Vašingtonu koji lobira da se ovo napravi –
09:59
or in those municipalities, to build out their cities with these wireless networks --
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ili u tim opštinama, da izgrade svoj grad pomoću ovih bežičnih mreža –
10:02
because there's zero ongoing communications cost.
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jer su troškovi komunikacije jednaki nuli.
10:05
So, the examples that I gave you are these islands of mesh networks,
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Dakle, primeri koje sam vam navela su ova ostrva meš mreža,
10:09
and networks are interesting only as they are big.
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a mreže su interesantne samo kada su velike.
10:13
How do we create a big network?
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Kako se kreira velika mreža?
10:18
Are you guys ready again -- "The Graduate"?
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li ste momci ponovo spremni – „Diplomac”?
10:21
This time you will still play the handsome young thing, but I'll be the sexy woman.
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Ovog puta ćete još uvek igrati ulogu zgodnog momka, ali ću ja biti seksi žena.
10:25
These are the next two lines in the movie.
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Ovo su sledeće dve rečenice u filmu.
10:27
"Where did you do it?" "In his car."
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„Gde si to uradila?” „U njegovom automobilu.”
10:32
So you know, when you stick this idea ... (Laughter)
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Tako da znate, kada pogurate ovu ideju... (Smeh)
10:37
where would we expect me, Robin Chase, to be thinking
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gde biste očekivali da ja, Robin Čejs, mislim
10:41
is imagine if we put a mesh-network device
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je zamislite da stavimo uređaj povezan na meš mrežu
10:43
in every single car across America.
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u svaki automobil širom Amerike.
10:46
We could have a coast-to-coast, free wireless communication system.
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Mogli bismo da imamo besplatni, bežični, komunikacioni sistem od obale do obale.
10:52
I guess I just want you to think about that.
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Pretpostavljam da želim da samo razmislite o tome.
10:56
And why is this going to happen? Because we're going to do congestion pricing,
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Zašto će se ovo dogoditi? Zato što ćemo uvesti naplatu korišćenja zagušenih deonica,
11:00
we are going to do road tolls,
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uvešćemo naplatu korišćenja puteva,
11:02
gas taxes are going to become road pricing.
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porezi na gorivo će postati način naplate korišćenja puteva.
11:05
These things are going to happen.
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Ove stvari će se desiti.
11:07
What's the wireless technology we're going to use?
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Koju bežičnu tehnologiju ćemo koristiti?
11:09
Maybe we should use a good one. When are we going to do it?
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Možda treba da koristimo neku dobru. Kada ćemo to uraditi?
11:13
Maybe we shouldn't wait for the 10 or 15 years for this to happen.
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Možda ne bi trebalo da čekamo 10 ili 15 godina da se ovo ostvari.
11:16
We should pull it forward.
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Trebalo bi da to ubrzamo.
11:19
So, I'd like us to launch the wireless Internet interstate wireless mesh system,
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Dakle, želela bih da pokrenemo bežični, meš sistem međudržavnog Interneta,
11:25
and require that this network be accessible to everyone, with open standards.
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i zahtevamo da ova mreža bude svima dostupna, sa otvorenim standardima.
11:30
Right now in the transportation sector, we're creating these wireless devices --
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Trenutno u saobraćajnom sektoru, kreiramo ove bežične uređaje –
11:34
I guess you guys might have Fast Pass here or Easy Lane --
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pretpostavljam da vi momci imate Brzi prolaz ovde ili Laku traku –
11:37
that are single-purpose devices in these closed networks.
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uređaje koji imaju samo jednu namenu u ovim zatvorenim mrežama.
11:41
What is the point?
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Šta je svrha toga?
11:42
We're transferring just a few little data bits
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Mi prenosimo samo nekoliko bitova podataka
11:44
when we're doing road controlling, road pricing.
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kada upravljamo putevima, vršimo naplatu korišćenja puteva.
11:46
We have this incredible excess capacity.
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Imamo neverovatan višak kapaciteta.
11:48
So, we can provide the lowest-cost means of going wireless coast-to-coast,
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Dakle, možemo da obezbedimo najjeftinija sredstva bežične mreže od obale do obale,
11:52
we can have resilient nationwide communication systems,
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možemo da imamo otporne nacionalne komunikacione sisteme,
11:55
we have a new tool for creating efficiencies in all sectors.
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imamo novi alat za stvaranje efikasnosti u svim sektorima.
11:58
Imagine what happens when the cost of getting information
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Zamislite šta će se desiti kada su troškovi dobijanja informacija
12:00
from anywhere to anywhere is close to zero.
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od bilo kog mesta do bilo kog mesta bliski nuli.
12:03
What you can do with that tool: we can create an economic engine.
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Šta može da se uradi sa tim alatom: možemo da stvorimo ekonomski motor.
12:07
Information should be free, and access to information should be free,
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Informacije treba da budu besplatne, i pristup informacijama treba da bude besplatan,
12:10
and we should be charging people for carbon.
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a ljudima treba da naplaćujemo za ugljenik.
12:14
I think this is a more powerful tool than the Interstate Highway Act,
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Mislim da je ovo moćniji alat od Međudržavnog zakona o putevima,
12:17
and I think this is as important and world changing
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i mislim da je ovo jednako važno i presudno
12:19
to our economy as electrification.
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za našu ekonomiju kao elektrifikacija.
12:21
And if I had my druthers,
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Da ja mogu da biram,
12:23
we would have an open-source version in addition to open standards.
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imali bismo verziju sa otvorenim kodom uz otvorene standarde.
12:27
And this open-source version means that
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Verzija sa otvorenim kodom znači da
12:32
it could be -- if we did a brilliant job of it --
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– ako uradimo briljantan posao –
12:34
it could be used around the world very quickly.
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moglo bi se koristiti širom sveta veoma brzo.
12:39
So, going back to one of my earlier thoughts.
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Dakle, da se vratim na jednu od mojih ranijih misli.
12:43
Imagine if every one of these buses in Lagos was part of the mesh network.
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Zamislite da je svaki od ovih autobusa u Lagosu deo meš mreže.
12:47
When I went this morning to Larry Brilliant's TEDTalk prize
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Kada sam jutros išla na Leri Brilijant TEDTalk nagradu
12:52
-- his fabulous networks --
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– njegove fascinantne mreže –
12:54
imagine if there was an open-source
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zamislite da je tamo bio potpuno povezan
12:56
mesh communications device that can be put into those networks,
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komunikacioni uređaj sa otvorenim kodom koji se može staviti u ove mreže,
12:59
to make all that happen.
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da omogući sve to.
13:01
And we can be doing it if we could just get over the fact that
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Mi možemo to da radimo samo ako pređemo preko činjenice
13:05
this little slice of things is going to be for free.
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da će ovaj mali deo toga biti besplatan.
13:07
We could make billions of dollars on top of it,
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Možemo zaraditi milijarde dolara od toga,
13:10
but this one particular slice of communications needs to be open source.
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ali ovo posebno parče komunikacija mora da bude sa otvorenim kodom.
13:15
So, let's take control of this nightmare:
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Dakle, hajde da počnemo da upravljamo ovom noćnom morom:
13:18
implement a gas tax immediately;
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odmah uvedemo porez na gorivo;
13:21
transition across the nation to road-tolling with this wireless mesh;
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pređemo na nacionalnom nivou na naplatu korišćenja puteva sa bežičnom meš mrežom;
13:26
require that the mesh be open to all, with open standards;
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zahtevamo da meš mreža bude otvorena za svakoga, sa otvorenim standardima; i, naravno,
13:30
and, of course, use mesh networks.
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koristimo meš mreže.
13:31
Thank you. (Applause)
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Hvala. (Aplauz)
About this website

This site will introduce you to YouTube videos that are useful for learning English. You will see English lessons taught by top-notch teachers from around the world. Double-click on the English subtitles displayed on each video page to play the video from there. The subtitles scroll in sync with the video playback. If you have any comments or requests, please contact us using this contact form.

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