Robyn Stein DeLuca: The good news about PMS

416,960 views ใƒป 2015-03-17

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: hila scherba ืžื‘ืงืจ: Ido Dekkers
00:13
How many people here have heard of PMS?
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ื›ืžื” ืื ืฉื™ื ื›ืืŸ ืฉืžืขื• ืขืœ ื”ืชืกืžื•ื ืช ื”ื˜ืจื•ื ื•ืกืชื™ืช (PMS)?
00:17
Everybody, right?
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ื›ื•ืœื, ื ื›ื•ืŸ?
00:18
Everyone knows that women go a little crazy
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ื›ื•ืœื ื™ื•ื“ืขื™ื ืฉื ืฉื™ื ื™ื›ื•ืœื•ืช ืœื”ืคื•ืš ืœืงืฆืช ืžืฉื•ื’ืขื•ืช
00:21
right before they get their period,
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ืžืžืฉ ืœืคื ื™ ืฉื”ืŸ ืžืงื‘ืœื•ืช ืืช ื”ื•ืกืช,
00:24
that the menstrual cycle throws them onto an inevitable hormonal roller coaster
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ืฉื”ืžื—ื–ื•ืจ ื”ื—ื•ื“ืฉื™ ื–ื•ืจืง ืื•ืชื ืœืจื›ื‘ืช ื”ืจื™ื ื”ื•ืจืžื•ื ืœื™ืช ื‘ืœืชื™ ื ืžื ืขืช ืฉืœ ื—ื•ืกืจ ื”ื’ื™ื•ืŸ ื•ืขืฆื‘ื™ื.
00:28
of irrationality and irritability.
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00:31
There's a general assumption
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ื™ืฉ ื”ื ื—ื” ื›ืœืœื™ืช ืฉืชื ื•ื“ื•ืช ื‘ื”ื•ืจืžื•ื ื™ ื”ืจื‘ื™ื™ื” ื’ื•ืจืžื•ืช ืœืจื’ืฉื•ืช ืงื™ืฆื•ื ื™ื™ื
00:32
that fluctuations in reproductive hormones cause extreme emotions
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00:37
and that the great majority of women are affected by this.
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ื•ืฉื”ืจื•ื‘ ื”ื’ื“ื•ืœ ืฉืœ ื ืฉื™ื ืžื•ืฉืคืขื•ืช ืžื›ืš.
00:41
Well, I am here to tell you that scientific evidence says
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ื˜ื•ื‘, ืื– ืื ื™ ื›ืืŸ ื›ื“ื™ ืœื”ื’ื™ื“ ืœื›ื ืฉื”ืจืื™ื•ืช ื”ืžื“ืขื™ื•ืช ืื•ืžืจื•ืช
00:44
neither of those assumptions is true.
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ืฉืืฃ ืื—ืช ืžื”ื”ื ื—ื•ืช ื”ืืœื” ื”ื™ื ื ื›ื•ื ื”.
00:46
I'm here to give you the good news about PMS.
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ืื ื™ ื›ืืŸ ื›ื“ื™ ืœืชืช ืœื›ื ืืช ื”ื—ื“ืฉื•ืช ื”ื˜ื•ื‘ื•ืช ืœื’ื‘ื™ ื”ืชืกืžื•ื ืช ื”ื˜ืจื•ื ื•ืกืชื™ืช.
00:50
But first, let's take a look at how firmly the idea of PMS
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ืื‘ืœ, ืจืืฉื™ืช, ื‘ื•ื ื ืจืื” ืื™ืš ื”ืจืขื™ื•ืŸ ืฉืœ PMS ืžื•ืฉืจืฉ ื—ื–ืง ื‘ืชืจื‘ื•ืช ื”ืืžืจื™ืงื ื™ืช.
00:54
is entrenched in American culture.
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00:56
If you examine newspaper or magazine articles,
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ืื ืืชื ื‘ื•ื—ื ื™ื ืžืืžืจื™ื ื‘ืขื™ืชื•ื ื™ื ืื• ื‘ื›ืชื‘ื™ ืขืช,
01:00
you'll see how widely assumed it is that everyone gets PMS.
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ืืชื ืชืจืื• ืื™ืš ื–ื• ื”ื”ื ื—ื” ื”ืจื•ื•ื—ืช ืฉื›ื•ืœืŸ ืกื•ื‘ืœื•ืช ืž-PMS.
01:04
In an article in the magazine Redbook titled "You: PMS Free,"
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ื‘ืžืืžืจ ื‘ืžื’ื–ื™ืŸ "ืจื“ื‘ื•ืง" ืฉื ืงืจื - "ืืช - ื—ื•ืคืฉื™ื™ื” ืž-PMS",
01:09
readers were informed that between 80 to 90 percent of women suffer from PMS.
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ื”ืงื•ืจืื™ื ื”ืชื•ื•ื“ืขื• ืฉื‘ื™ืŸ 80 ืœ-90 ืื—ื•ื– ืžื”ื ืฉื™ื ืกื•ื‘ืœื•ืช ืž-PMS.
01:15
L.A. Muscle magazine warned its readers
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ื›ืชื‘ ื”ืขืช "ืืœ.ืื™ื™ ืžืืกืœ" ื”ื–ื”ื™ืจ ืืช ืงื•ืจืื™ื•
01:18
that 40 to 50 percent of women suffer from PMS,
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ืฉื‘ื™ืŸ 40 ืœ-50 ืžื”ื ืฉื™ื ืกื•ื‘ืœื•ืช ืž-PMS,
01:21
and that it plays a major role in women's mental and physical health,
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ื•ืฉื–ื” ืžืฉื—ืง ืชืคืงื™ื“ ื—ืฉื•ื‘ ื‘ื‘ืจื™ืื•ืช ื”ื ืคืฉื™ืช ื•ื”ืคื™ื–ื™ืช ืฉืœ ื ืฉื™ื,
01:26
and a couple of years ago, even the Wall Street Journal
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ื•ืœืคื ื™ ืฉื ืชื™ื™ื, ืืคื™ืœื• ื”"ื•ื•ืœ ืกื˜ืจื™ื˜ ื’'ื•ืจื ืœ" ืคื™ืจืกื ืžืืžืจ ืขืœ ืกื™ื“ืŸ ื›ื˜ื™ืคื•ืœ ืœ-PMS,
01:29
ran an article on calcium as a treatment for PMS,
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01:32
asking its female readers,
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ื›ืฉื”ื•ื ืฉื•ืืœ ืืช ื”ืงื•ืจืื•ืช ืฉืœื• - "ื”ืื ืืช ื”ื•ืคื›ืช ืœืžื›ืฉืคื” ื‘ื›ืœ ื—ื•ื“ืฉ?"
01:34
"Do you turn into a witch every month?"
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01:36
From all these articles, you would think there must be a mountain of research
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ืžื›ืœ ื”ืžืืžืจื™ื ื”ืืœื”, ืืคืฉืจ ืœื—ืฉื•ื‘ ืฉื™ืฉ ื”ืจื™ื ืฉืœ ืžื—ืงืจื™ื
01:40
verifying the widespread nature of PMS.
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ืฉืžืืžืชื™ื ืืช ื˜ื‘ืขื” ื”ืจื•ื•ื— ืฉืœ PMS.
01:44
However, after five decades of research,
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ืœืžืจื•ืช ื–ืืช, ืœืื—ืจ ื—ืžื™ืฉื” ืขืฉื•ืจื™ื ืฉืœ ืžื—ืงืจ, ืื™ืŸ ื”ืกื›ืžื” ื—ื–ืงื”
01:47
there's no strong consensus on the definition, the cause,
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ืขืœ ื”ื”ื’ื“ืจื”, ืขืœ ื”ืกื™ื‘ื”, ืขืœ ื”ื˜ื™ืคื•ืœ ืื• ืืคื™ืœื• ืขืœ ื”ืงื™ื•ื ืฉืœ PMS.
01:52
the treatment, or even the existence of PMS.
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ื›ืคื™ ืฉืžื•ื’ื“ืจ ื‘ืฆื•ืจื” ื”ื›ื™ ืฉื›ื™ื—ื” ืขืœ ื™ื“ื™ ืคืกื™ื›ื•ืœื•ื’ื™ื,
01:56
As most commonly defined by psychologists,
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01:59
PMS involves negative behavioral, cognitive and physical symptoms
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PMS ื›ืจื•ื›ื” ื‘ื”ืชื ื”ื’ื•ืช ืฉืœื™ืœื™ืช, ืกื™ืžืคื˜ื•ืžื™ื ืงื•ื’ื ื˜ื™ื‘ื™ื™ื ื•ืคื™ื–ื™ื™ื
02:04
from the time of ovulation to menstruation.
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ืžื–ืžืŸ ื”ื‘ื™ื•ืฅ ื•ืขื“ ืœื•ืกืช.
02:07
But here's where it gets tricky.
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ืื‘ืœ ื›ืืŸ ื–ื” ื”ื•ืคืš ืœื”ื™ื•ืช ืžื•ืจื›ื‘.
02:09
Over 150 different symptoms have been used to diagnose PMS,
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ื™ื•ืชืจ ืž-150 ืกื™ืžืคื˜ื•ืžื™ื ืฉื•ื ื™ื ื ืžืฆืื™ื ื‘ืฉื™ืžื•ืฉ ืœืื‘ื—ืŸ PMS,
02:14
and here are just a few of those.
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ื•ื”ื ื” ืจืง ื—ืœืง ืžื”ื.
02:16
Now, I want to be clear here.
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ืขื›ืฉื™ื•, ืื ื™ ืจื•ืฆื” ืœื”ื™ื•ืช ื‘ืจื•ืจื” ื›ืืŸ.
02:18
I'm not saying women don't get some of these symptoms.
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ืื ื™ ืœื ืื•ืžืจืช ืฉื ืฉื™ื ืœื ืžืงื‘ืœื•ืช ื—ืœืง ืžื”ืกื™ืžืคื˜ื•ืžื™ื ื”ืืœื•.
02:21
What I'm saying is that getting some of these symptoms
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ืžื” ืฉืื ื™ ืื•ืžืจืช ื–ื” ืฉืœืงื‘ืœ ื—ืœืง ืžื”ืกื™ืžืคื˜ื•ืžื™ื ื”ืืœื• ืœื ืžืกืชื›ื ื‘ื”ืคืจืขื” ื ืคืฉื™ืช,
02:24
doesn't amount to a mental disorder,
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02:27
and when psychologists come up with a disorder
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ื•ื›ืฉืคืกื™ื›ื•ืœื•ื’ื™ื ืžืขืœื™ื ื”ืคืจืขื” ืฉืžื•ื’ื“ืจืช ื‘ืื•ืคืŸ ื›ืœ ื›ืš ืžืขื•ืจืคืœ,
02:30
that's so vaguely defined,
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02:33
the label eventually becomes meaningless.
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ื”ืชื•ื•ื™ืช ื‘ืกื•ืคื• ืฉืœ ื“ื‘ืจ ื”ื•ืคื›ืช ืœื”ื™ื•ืช ื—ืกืจืช ืžืฉืžืขื•ืช.
02:36
With a list of symptoms this long and wide,
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ืขื ืจืฉื™ืžืช ืกื™ืžืคื˜ื•ืžื™ื ื›ืœ ื›ืš ืืจื•ื›ื” ื•ืจื—ื‘ื”,
02:39
I could have PMS, you could have PMS,
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ื™ื›ื•ืœื” ืœื”ื™ื•ืช ืœื™ PMS, ื™ื›ื•ืœื” ืœื”ื™ื•ืช ืœืš PMS,
02:42
the guy in the third row here could have PMS,
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ืœื‘ื—ื•ืจ ื‘ืฉื•ืจื” ื”ืฉืœื™ืฉื™ืช ื›ืืŸ ื™ื›ื•ืœ ืœื”ื™ื•ืช PMS,
02:44
my dog could have PMS. (Laughter)
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ืœื›ืœื‘ ืฉืœื™ ื™ื›ื•ืœ ืœื”ื™ื•ืช PMS.
02:48
Some researchers said you had to have five symptoms.
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ื—ืœืง ืžื”ื—ื•ืงืจื™ื ืืžืจื• ืฉืฆืจื™ื›ื™ื ืœื”ื™ื•ืช ืœืš ื—ืžื™ืฉื” ืกื™ืžืคื˜ื•ืžื™ื.
02:50
Some said three.
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ื—ืœืง ืืžืจื• ืฉืœื•ืฉื”.
02:52
Other researchers said that symptoms were only meaningful
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ื—ื•ืงืจื™ื ืื—ืจื™ื ืืžืจื• ืฉื”ืกื™ืžืคื˜ื•ืžื™ื ืžืฉืžืขื•ืชื™ื™ื ืจืง ืื ื”ื ืžืคืจื™ืขื™ื ืœืš ื‘ืฆื•ืจื” ืžืฉืžืขื•ืชื™ืช,
02:55
if they were highly disturbing to you,
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02:57
but others said minor symptoms were just as important.
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ืื‘ืœ ืื—ืจื™ื ืืžืจื• ืฉืกื™ืžืคื˜ื•ืžื™ื ืงืœื™ื ื—ืฉื•ื‘ื™ื ื‘ืื•ืชื” ืจืžื”.
03:00
For many years, because there was no standardization
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ืœืžืฉืš ืฉื ื™ื ืจื‘ื•ืช, ื›ื™ื•ื•ืŸ ืฉืœื ื”ื™ืชื” ืกื˜ื ื“ืจื˜ื™ื–ืฆื™ื” ื‘ื”ื’ื“ืจื” ืฉืœ PMS,
03:03
in the definition of PMS,
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03:05
when psychologists tried to report prevalence rates,
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ื›ืฉืคืกื™ื›ื•ืœื•ื’ื™ื ื ื™ืกื• ืœื“ื•ื•ื— ืขืœ ืฉื›ื™ื—ื•ืช ื”ืชื•ืคืขื”,
03:08
their estimates ranged from five percent of women
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ื”ื”ืขืจื›ื•ืช ืฉืœื”ื ื ืขื• ื‘ื™ืŸ 5 ืื—ื•ื–ื™ื ืžื”ื ืฉื™ื ืœ-97 ืื—ื•ื–ื™ื ืžื”ื ืฉื™ื,
03:11
to 97 percent of women,
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03:13
so at the same time almost no one and almost everyone had PMS.
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ืื– ื‘ืื•ืชื• ื–ืžืŸ ื›ืžืขื˜ ืืฃ ืื—ืช ืœื ืกื‘ืœื” ื•ื›ืžืขื˜ ื›ื•ืœืŸ ื›ืŸ ืกื‘ืœื• ืž-PMS.
03:19
Overall, the weaknesses in the methods of research on PMS have been considerable.
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ื‘ืื•ืคืŸ ื›ืœืœื™, ื”ื—ื•ืœืฉื•ืช ื‘ืฉื™ื˜ื•ืช ื”ืžื—ืงืจ ืขืœ PMS ื”ื™ื• ื ื›ื‘ื“ื™ื.
03:26
First, many studies asked women to report their symptoms retrospectively,
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ืจืืฉื™ืช, ืžื—ืงืจื™ื ืจื‘ื™ื ื‘ื™ืงืฉื• ืžื ืฉื™ื ืœื“ื•ื•ื— ืขืœ ื”ืกื™ืžืคื˜ื•ืžื™ื ืฉืœื”ื ื‘ื“ื™ืขื‘ื“,
03:31
looking to the past and relying on memory,
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ืœื”ืกืชื›ืœ ืขืœ ื”ืขื‘ืจ ื•ืœื”ืกืชืžืš ืขืœ ื”ื–ื™ื›ืจื•ืŸ, ืฉื™ื“ื•ืข ืฉื–ื” ืžื ืคื— ื“ื™ื•ื•ื—ื™ื ืขืœ PMS
03:34
which is known to inflate reporting of PMS
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03:37
compared to what's called prospective reporting,
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ื‘ื™ื—ืก ืœืžื” ืฉื ืงืจื ื“ื™ื•ื•ื— ืขืชื™ื“ื™,
03:41
which involves keeping a daily log of symptoms
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ืฉืžืขืจื‘ ืชื™ืขื•ื“ ื™ื•ืžื™ ื‘ื™ื•ืžืŸ ืฉืœ ื”ืกื™ืžืคื˜ื•ืžื™ื ืœืžืฉืš ืœืคื—ื•ืช ืฉื ื™ ื—ื•ื“ืฉื™ื ื‘ืจืฆืฃ.
03:43
for at least two months in a row.
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03:45
Many studies also exclusively focused on white, middle-class women,
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ืžื—ืงืจื™ื ืจื‘ื™ื ื”ืชืžืงื“ื• ื‘ืื•ืคืŸ ื‘ืœืขื“ื™ ืขืœ ื ืฉื™ื ืœื‘ื ื•ืช ืžืžืขืžื“ ื”ื‘ื™ื ื™ื™ื,
03:50
which makes it problematic to apply study findings to all women.
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ืžื” ืฉื”ื•ืคืš ืœื‘ืขื™ื™ืชื™ ืœื™ื™ื—ืก ืืช ืชื•ืฆืื•ืช ื”ืžื—ืงืจ ืœื›ืœ ื”ื ืฉื™ื.
03:55
We know there's a strong cultural component to the belief in PMS
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ืื ื• ื™ื•ื“ืขื™ื ืฉื™ืฉ ืžืจื›ื™ื‘ ืชืจื‘ื•ืชื™ ื—ื–ืง ืœืืžื•ื ื” ื‘-PMS
03:59
because it's nearly unheard of outside of Western nations.
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ื›ื™ ื–ื” ื›ืžืขื˜ ื•ืœื ื ืฉืžืข ืžื—ื•ืฅ ืœืžื“ื™ื ื•ืช ื”ืžืขืจื‘.
04:03
Third, many studies failed to use control groups.
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ื“ื‘ืจ ืฉืœื™ืฉื™, ืžื—ืงืจื™ื ืจื‘ื™ื ืœื ื”ืฉืชืžืฉื• ื‘ืงื‘ื•ืฆื•ืช ื‘ื™ืงื•ืจืช.
04:07
If we want to understand the specific characteristics
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ืื ืื ื—ื ื• ืจื•ืฆื™ื ืœื”ื‘ื™ืŸ ืžืืคื™ื™ื ื™ื ืกืคืฆื™ืคื™ื™ื ืฉืœ ื ืฉื™ื ืฉื™ืฉ ืœื”ืŸ PMS.
04:10
of women who have PMS,
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04:11
we need to be able to compare them to women who don't have PMS.
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ืื ื• ืฆืจื™ื›ื™ื ืœื”ื™ื•ืช ืžืกื•ื’ืœื™ื ืœื”ืฉื•ื•ืช ืื•ืชืŸ ืœื ืฉื™ื ืฉืื™ืŸ ืœื”ืŸ PMS.
04:15
And finally, many different types of questionnaires were used
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ื•ื“ื‘ืจ ืื—ืจื•ืŸ, ื”ื™ื” ืฉื™ืžื•ืฉ ื‘ืฉืืœื•ื ื™ื ืจื‘ื™ื ืžืกื•ื’ื™ื ืฉื•ื ื™ื ืœืื‘ื—ืŸ PMS,
04:19
to diagnose PMS, focusing on different symptoms,
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ืฉื”ืชืžืงื“ื• ื‘ืกื™ืžืคื˜ื•ืžื™ื ืฉื•ื ื™ื, ืžืฉืš ื”ืกื™ืžืคื˜ื•ื ื•ื—ื•ืžืจื” ืฉื•ื ื™ื.
04:23
symptom duration and severity.
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04:25
To do reliable research on any condition,
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ืขืœ ืžื ืช ืœืขืฉื•ืช ืžื—ืงืจ ืžื”ื™ืžืŸ ืขืœ ื›ืœ ืžืฆื‘,
04:28
scientists must agree on the specific characteristics
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ืžื“ืขื ื™ื ื—ื™ื™ื‘ื™ื ืœื”ืกื›ื™ื ืขืœ ืžืืคื™ื™ื ื™ื ืกืคืฆื™ืคื™ื™ื ืฉืžืจื›ื™ื‘ื™ื ืืช ื”ืžืฆื‘ ื”ื–ื”
04:31
that make up that condition
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04:33
so they're all talking about the same thing,
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ื›ื“ื™ ืฉื›ื•ืœื ื™ื“ื‘ืจื• ืขืœ ืื•ืชื• ื”ื“ื‘ืจ.
04:35
and with PMS, this has not been the case.
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ื•ืขื PMS, ื–ื” ืœื ื”ื™ื” ื”ืžืงืจื”.
04:39
However, in 1994,
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ืœืžืจื•ืช ื–ืืช, ื‘-1994,
04:41
the Diagnostic and Statistical Manual of Mental Disorders,
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ืกืคืจ ื”ื”ื“ืจื›ื” ืขืœ ืื‘ื—ื ื” ื•ืกื˜ื˜ื™ืกื˜ื™ืงื” ืฉืœ ื”ืคืจืขื•ืช ื ืคืฉื™ื•ืช,
04:45
known as the DSM, thankfully --
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ื”ื™ื“ื•ืข ื›-DSM, ืœืฉืžื—ืชื™,
04:47
it's also the manual for mental health professionals --
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ื–ื” ื’ื ื”ืžื“ืจื™ืš ืœืื ืฉื™ื ื”ืขื•ืกืงื™ื ื‘ื‘ืจื™ืื•ืช ื”ื ืคืฉ,
04:51
they redefined PMS as PMDD,
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ื”ื ื”ื’ื“ื™ืจื• ืžื—ื“ืฉ ืืช ื”-PMS ื›-PMDD,
04:55
Premenstrual Dysphoric Disorder.
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ื”ืคืจืขืช ื“ื™ืกืคื•ืจื™ื” ื˜ืจื•ื ื•ืกืชื™ืช.
04:58
And dysphoria refers to a feeling of agitation or unease.
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ื•ื“ื™ืกืคื•ืจื™ื” ืžืชื™ื™ื—ืกืช ืœื”ืจื’ืฉื” ืฉืœ ืกืขืจืช ื ืคืฉ ืื• ืื™ ื ื•ื—ื•ืช.
05:04
And according to these new DSM guidelines,
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ื•ืœืคื™ ืงื•ื•ื™ ื”ื”ื ื—ื™ื™ื” ืฉืœ ื”-DSM ื”ื—ื“ืฉ,
05:07
in most menstrual cycles in the last year,
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ื‘ืจื•ื‘ ื”ืžื—ื–ื•ืจื™ื ื”ื—ื•ื“ืฉื™ื™ื ื‘ืฉื ื” ืฉืขื‘ืจื”,
05:10
at least five of 11 possible symptoms
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ืœืคื—ื•ืช 5 ืžืชื•ืš 11 ืกื™ืžืคื˜ื•ืžื™ื ืืคืฉืจื™ื™ื
05:14
must appear in the week before menstruation starts;
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ื—ื™ื™ื‘ื™ื ืœื”ื•ืคื™ืข ื‘ืฉื‘ื•ืข ืœืคื ื™ ืฉื”ื•ืกืช ืžืชื—ื™ืœื”,
05:17
the symptoms must improve once menstruation has begun;
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ื”ืกื™ืžืคื˜ื•ืžื™ื ื—ื™ื™ื‘ื™ื ืœื”ืฉืชืคืจ ื‘ืจื’ืข ืฉื”ื•ืกืช ืžืชื—ื™ืœื”,
05:21
and the symptoms must be absent the week after menstruation has ended.
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ื•ื”ืกื™ืžืคื˜ื•ืžื™ื ื—ื™ื™ื‘ื™ื ืœื”ื™ืขืœื ื‘ืฉื‘ื•ืข ืœืื—ืจ ืฉื”ื•ืกืช ืžืกืชื™ื™ืžืช.
ืื—ื“ ืžื”ืกื™ืžืคื˜ื•ืžื™ื ื—ื™ื™ื‘ ืœื”ื™ื•ืช ืื—ื“ ืžื”ืืจื‘ืขื” ืฉื‘ืจืฉื™ืžื” ื”ื‘ืื”:
05:27
One of these symptoms must come from this list of four:
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05:30
marked mood swings, irritability, anxiety, or depression.
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ืฉื™ื ื•ื™ื™ ืžืฆื‘ ืจื•ื— ื‘ื•ืœื˜ื™ื, ืจื’ื–ื ื•ืช, ื—ืจื“ื” ืื• ื“ื™ื›ืื•ืŸ.
05:35
The other symptoms could come from the first slide
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ื”ืกื™ืžืคื˜ื•ืžื™ื ื”ืื—ืจื™ื ื™ื›ื•ืœื™ื ืœื”ื’ื™ืข ืžื”ืฉืงื•ืคื™ืช ื”ืจืืฉื•ื ื”
05:38
or from those on the second slide,
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ืื• ืžืืœื• ืฉื‘ืฉืงื•ืคื™ืช ื”ืฉื ื™ื™ื”,
05:40
including symptoms like feeling out of control
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ื›ื•ืœืœ ืกื™ืžืคื˜ื•ืžื™ื ื›ืžื• ืœื”ืจื’ื™ืฉ ื—ื•ืกืจ ืฉืœื™ื˜ื” ื•ืฉื™ื ื•ื™ื™ื ื‘ืฉื™ื ื” ืื• ื‘ืชื™ืื‘ื•ืŸ.
05:43
and changes in sleep or appetite.
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05:46
The DSM also required now that the symptoms
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ื”-DSM ื’ื ื“ืจืฉ ืขื›ืฉื™ื• ืฉื”ืกื™ืžืคื˜ื•ืžื™ื ืฆืจื™ื›ื™ื ืœื”ื™ื•ืช ืžืฉื•ื™ื™ื›ื™ื ืœืžืฆื•ืงื” ืžืฉืžืขื•ืชื™ืช ืงืœื™ื ื™ืช,
05:50
should be associated with clinically significant distress --
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05:54
there should be some kind of disturbance in work
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ืฆืจื™ื›ื” ืœื”ื™ื•ืช ืื™ื–ื•ืฉื”ื™ ื”ืคืจืขื” ื‘ืขื‘ื•ื“ื” ืื• ื‘ืœื™ืžื•ื“ื™ื ืื• ื‘ืงืฉืจื™ื ื”ื—ื‘ืจืชื™ื™ื,
05:57
or school or social relationships --
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06:00
and that symptoms and symptom severity should now be documented
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ื•ืฉื”ืกื™ืžืคื˜ื•ืžื™ื ื•ื—ื•ืžืจืช ื”ืกื™ืžืคื˜ื•ืžื™ื ื™ื”ื™ื• ืžืชื•ืขื“ื™ื
06:04
by keeping a daily log for at least two cycles in a row.
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ืขืœ ื™ื“ื™ ืฉืžื™ืจื” ืฉืœ ื™ื•ืžืŸ ื™ื•ืžื™ ืœืžืฉืš ืœืคื—ื•ืช ืฉื ื™ ืžื—ื–ื•ืจื™ื ื‘ืจืฆืฃ.
06:08
And finally, the DSM required that the emotional disturbance
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ื•ื“ื‘ืจ ืื—ืจื•ืŸ, ื”-DSM ื“ื•ืจืฉ ืฉื”ื”ืคืจืขื” ื”ื ืคืฉื™ืช ืฆืจื™ื›ื” ืœื”ื™ื•ืช ื™ื•ืชืจ ืžืคืฉื•ื˜ ื”ื—ืžืจื” ืฉืœ ืžืฆื‘ ืงื™ื™ื.
06:12
should be more than simply an exacerbation of an already existing disorder.
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06:17
So scientifically speaking, this is an improvement.
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ืื– ืžื‘ื—ื™ื ื” ืžื“ืขื™ืช, ื–ื” ืฉื™ืคื•ืจ.
06:20
We now have a limited number of symptoms,
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ื™ืฉ ืœื ื• ืขื›ืฉื™ื• ืžืกืคืจ ืžื•ื’ื‘ืœ ืฉืœ ืกื™ืžืคื˜ื•ืžื™ื,
06:23
and a high impact on functioning that's required,
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ื•ื”ืฉืคืขื” ืจืฆื™ื ื™ืช ืขืœ ื”ืชืคืงื•ื“ ืฉื ื“ืจืฉืช,
06:26
and the reporting and timing of symptoms have both become very specific.
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ื•ื”ื“ื™ื•ื•ื— ื•ื”ืชื™ื–ืžื•ืŸ ืฉืœ ื”ืกื™ืžืคื˜ื•ืžื™ื ื”ืคื›ื• ืœื”ื™ื•ืช ืžืื•ื“ ืกืคืฆื™ืคื™ื™ื.
06:32
Well, using this criteria
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ืื ื ืฉืชืžืฉ ื‘ืืžื•ืช ื”ืžื™ื“ื” ื”ืืœื• ื•ื ืกืชื›ืœ ืขืœ ื”ืžื—ืงืจื™ื ื”ืื—ืจื•ื ื™ื ื‘ื™ื•ืชืจ,
06:35
and looking at most recent studies,
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ืื ื—ื ื• ืจื•ืื™ื ืฉื‘ืžืžื•ืฆืข, ื‘ื™ืŸ 3 ืœ-8 ืื—ื•ื–ื™ื ืกื•ื‘ืœื•ืช ืž-PMDD.
06:37
we see that on average,
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06:38
three to eight percent of women suffer from PMDD.
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06:44
Not all women, not most women,
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ืœื ื›ืœ ื”ื ืฉื™ื, ืœื ืจื•ื‘ ื”ื ืฉื™ื, ืœื ืžืจื‘ื™ืช ื”ื ืฉื™ื, ืืคื™ืœื• ืœื ื”ืจื‘ื” ื ืฉื™ื:
06:47
not the majority of women, not even a lot of women:
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06:50
three to eight percent.
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ื‘ื™ืŸ 3 ืœ-8 ืื—ื•ื–ื™ื.
06:52
For everyone else, variables like stressful events or happy occasions
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ืขื‘ื•ืจ ื›ืœ ื”ื™ืชืจ, ืžืฉืชื ื™ื ื›ื’ื•ืŸ ืื™ืจื•ืขื™ื ืžืœื—ื™ืฆื™ื ืื• ืื™ืจื•ืขื™ื ืฉืžื—ื™ื ืื• ืืคื™ืœื• ื™ื•ื ื‘ืฉื‘ื•ืข
06:57
or even day of the week
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06:59
are more powerful predictors of mood than time of the month,
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ื”ื ืžื ื‘ืื™ื ื—ื–ืงื™ื ื™ื•ืชืจ ืฉืœ ืžืฆื‘ ื”ืจื•ื— ืžืืฉืจ ื”ื–ืžืŸ ื‘ื—ื•ื“ืฉ,
07:04
and this is the information the scientific community has had
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ื•ื–ื” ื”ืžื™ื“ืข ืฉืœืงื”ื™ืœืช ื”ืžื“ืข ื”ื™ื” ืžืื– ืฉื ื•ืช ื”ืชืฉืขื™ื.
07:07
since the 1990s.
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07:08
In 2002, my colleagues and I published an article
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ื‘-2002, ืขืžื™ืชื™ื™ ื•ืื ื™ ืคื™ืจืกืžื ื• ืžืืžืจ ื”ืžืชืืจ ืืช ืžื—ืงืจ ื”-PMS ื•ื”-PMDD,
07:11
describing the PMS and PMDD research,
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07:14
and several similar articles have appeared in psychology journals.
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ื•ืžืกืคืจ ืžืืžืจื™ื ื ื•ืกืคื™ื ื”ื•ืคื™ืขื• ื‘ืžื’ื–ื™ื ื™ ืคืกื™ื›ื•ืœื•ื’ื™ื”.
07:19
The questions is, why hasn't this information trickled down to the public?
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ื”ืฉืืœื” ื”ื™ื, ืœืžื” ื”ืžื™ื“ืข ื”ื–ื” ืœื ื–ืœื’ ืœืฆื™ื‘ื•ืจ?
07:23
Why do these myths persist?
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ืœืžื” ื”ืžื™ืชื•ืกื™ื ื”ืืœื• ืžืžืฉื™ื›ื™ื?
07:27
Well, certainly the onslaught of messages that women receive
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ื˜ื•ื‘, ืื– ื‘ื•ื•ื“ืื™ ืฉืžืชืงืคืช ื”ืžืกืจื™ื ืฉื ืฉื™ื ืžืงื‘ืœื•ืช
07:30
from books, TV, movies, the Internet, that everyone gets PMS
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ืžืกืคืจื™ื, ื˜ืœื•ื•ื™ื–ื™ื”, ืกืจื˜ื™ื, ื”ืื™ื ื˜ืจื ื˜, ืฉื›ื•ืœืŸ ืžืงื‘ืœื•ืช PMS
07:35
go a long way in convincing them it must be true.
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ื”ื•ืœื›ืช ื“ืจืš ืืจื•ื›ื” ื‘ืœืฉื›ื ืข ืื•ืชืŸ ืฉื–ื” ื—ื™ื™ื‘ ืœื”ื™ื•ืช ื ื›ื•ืŸ.
07:39
Research tells us that the more a woman believes that everyone gets PMS,
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ืžื—ืงืจ ืžืจืื” ืœื ื• ืฉื›ื›ืœ ืฉื”ืื™ืฉื” ื™ื•ืชืจ ืžืืžื™ื ื” ืฉืœื›ื•ืœืŸ ื™ืฉ PMS,
ื›ืš ื™ื•ืชืจ ืกื‘ื™ืจ ืฉื”ื™ื ืชื“ื•ื•ื— ื‘ืื•ืคืŸ ืžื•ื˜ืขื” ืฉื”ื™ื ืกื•ื‘ืœืช ืžื–ื”.
07:44
the more likely she is to erroneously report that she has it.
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07:48
Let me tell you what I mean by "erroneously."
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ื‘ื•ืื• ืื ื™ ืืกื‘ื™ืจ ืœื›ื ืœืžื” ืื ื™ ืžืชื›ื•ื•ื ืช ื›ืฉืื ื™ ืื•ืžืจืช ื‘ืื•ืคืŸ ืžื•ื˜ืขื”.
07:50
You might ask her, "Do you have PMS?"
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ืืชื ื™ื›ื•ืœื™ื ืœืฉืื•ืœ ืื•ืชื” - "ื™ืฉ ืœืš PMS?" ื•ื”ื™ื ืชื’ื™ื“ ื›ืŸ,
07:53
and she says yes,
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07:54
but then, when you have her keep a daily log
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ืื‘ืœ ืื–, ื›ืฉื”ื™ื ืชืžืœื ื™ื•ืžืŸ ืฉืœ ื”ืกื™ืžืคื˜ื•ืžื™ื ื”ืคืกื™ื›ื•ืœื•ื’ื™ื™ื ืœืžืฉืš ื—ื•ื“ืฉื™ื™ื,
07:57
of psychological symptoms for two months,
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07:59
no correlation is found between her symptoms
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ืœื ืชื™ืžืฆื ืงื•ืจืœืฆื™ื” ื‘ื™ืŸ ื”ืกื™ืžืคื˜ื•ืžื™ื ืฉืœื” ืœื–ืžืŸ ื‘ื—ื•ื“ืฉ.
08:02
and time of the month.
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08:05
Another reason for the persistence of the PMS myth
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ืกื™ื‘ื” ื ื•ืกืคืช ืœืขืงื‘ื™ื•ืช ืฉืœ ืžื™ืชื•ืก ื”-PMS ืงืฉื•ืจื” ืœื’ื‘ื•ืœื•ืช ื”ืฆืจื™ื ืฉืœ ื”ืชืคืงื™ื“ ื”ื ืฉื™.
08:09
has to do with the narrow boundaries of the feminine role.
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08:12
Feminist psychologists like Joan Chrisler
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ืคืกื™ื›ื•ืœื•ื’ื™ื ืคืžื™ื ื™ืกื˜ื™ื, ื›ื“ื•ื’ืžืช ื’'ื•ืืŸ ืงืจื™ืกืœืจ, ื”ืฆื™ืขื• ืฉืœื‘ื™ืฉืช ื”ืชื•ื™ืช ืฉืœ PMS
08:15
have suggested that taking on the label of PMS
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08:19
allows women to express emotions that would otherwise be considered unladylike.
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ืžืืคืฉืจ ืœื ืฉื™ื ืœื”ื‘ื™ืข ืจื’ืฉื•ืช ืฉืื—ืจืช ื”ื™ื• ื ื—ืฉื‘ื™ื ืœ-ืœื ื ืฉื™ื™ื.
08:24
The near universal definition of a good woman
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ื”ื”ื’ื“ืจื” ื”ื›ืžืขื˜ ืื•ื ื™ื‘ืจืกืœื™ืช ืฉืœ ืื™ืฉื” ื˜ื•ื‘ื”
08:28
is one who is happy, loving, caring for others,
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ื”ื™ื ืื—ืช ืฉื”ื™ื ืžืื•ืฉืจืช, ืื•ื”ื‘ืช, ืื›ืคืชื™ืช ืœืื—ืจื™ื,
08:31
and taking great satisfaction from that role.
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ื•ืžืงื‘ืœืช ืกื™ืคื•ืง ืื“ื™ืจ ืžื”ืชืคืงื™ื“ ื”ื–ื”.
08:34
Well, PMS has become a permission slip to be angry, complain, be irritated,
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ืื– PMS ื”ืคืš ืœืžืขื™ื“ื” ืžื•ืจืฉื™ืช ืœื›ืขื•ืก, ืœื”ืชืœื•ื ืŸ, ืœื”ื™ื•ืช ืขืฆื‘ื ื™ืช,
08:39
without losing the title of good woman.
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ื‘ืœื™ ืœืื‘ื“ ืืช ื”ืชื•ืืจ ืฉืœ ืื™ืฉื” ื˜ื•ื‘ื”.
08:43
We know that the variables in a woman's environment
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ืื ื—ื ื• ื™ื•ื“ืขื™ื ืฉื”ืžืฉืชื ื™ื ื‘ืกื‘ื™ื‘ืช ื”ืื™ืฉื”
08:47
are much more likely to cause her to be angry than her hormones,
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ื™ื•ืชืจ ืกื‘ื™ืจื™ื ืœื’ืจื•ื ืœื” ืœื›ืขืก ืžืืฉืจ ื”ื”ื•ืจืžื•ื ื™ื ืฉืœื”,
08:50
but when she attributes anger to hormones,
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ืื‘ืœ ื›ืฉื”ื™ื ืžื™ื™ื—ืกืช ืืช ื”ื›ืขืก ืœื”ื•ืจืžื•ื ื™ื, ื”ื™ื ืคื˜ื•ืจื” ืžืื—ืจื™ื•ืช ืื• ื‘ื™ืงื•ืจืช.
08:53
she's absolved of responsibility or criticism.
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08:56
"Oh, that's not who she is. It's out of her control."
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"ื”ื•, ื–ื” ืœื ืžื™ ืฉื”ื™ื. ื–ื” ืžืขื‘ืจ ืœืฉืœื™ื˜ืชื”".
08:59
And while this can be a useful tool, it serves to invalidate women's emotions.
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ื•ื‘ื–ืžืŸ ืฉื–ื” ื™ื›ื•ืœ ืœื”ื™ื•ืช ื›ืœื™ ืฉื™ืžื•ืฉื™, ื–ื” ืžืฉืจืช ืืช ื”ื‘ื™ื˜ื•ืœ ืฉืœ ื”ืจื’ืฉื•ืช ืฉืœ ื ืฉื™ื.
09:06
When people respond to a woman's anger
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ื›ืฉืื ืฉื™ื ืžื’ื™ื‘ื™ื ืœื›ืขืก ืฉืœ ืื™ืฉื” ืขื ื”ืžื—ืฉื‘ื” -
09:09
with the thought, "Oh, it's just that time of the month,"
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"ื”ื•, ื–ื” ืคืฉื•ื˜ ื”ื–ืžืŸ ื”ื–ื” ื‘ื—ื•ื“ืฉ."
09:12
her ability to be taken seriously or effect change is severely limited.
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ื”ื™ื›ื•ืœืช ืฉืœื” ืœื”ื™ืœืงื— ื‘ืจืฆื™ื ื•ืช ืื• ืœื”ืฉืคื™ืข ืœืฉื™ื ื•ื™ ื”ื™ื ืžื•ื’ื‘ืœืช ืžืฉืžืขื•ืชื™ืช.
09:17
So who else benefits from the myth of PMS?
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ืื– ืžื™ ืขื•ื“ ืžืจื•ื•ื™ื— ืžื”ืžื™ืชื•ืก ืฉืœ PMS?
09:21
Well, I can tell you that treating PMS
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ืื– ืื ื™ ื™ื›ื•ืœื” ืœื”ื’ื™ื“ ืœื›ื ืฉื˜ื™ืคื•ืœ ื‘-PMS ื”ืคืš ืœื”ื™ื•ืช ืชืขืฉื™ื™ื” ืžืฉื’ืฉื’ืช ื•ืจื•ื•ื—ื™ืช.
09:23
has become a profitable, thriving industry.
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09:27
Amazon.com currently offers over 1,900 books on PMS treatment.
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ืืžื–ื•ืŸ ื›ืจื’ืข ืžืฆื™ืขื™ื ื™ื•ืชืจ ืž-1,900 ืกืคืจื™ื ืขืœ ื˜ื™ืคื•ืœ ื‘-PMS.
09:34
A quick Google search will bring up a cornucopia
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ื—ื™ืคื•ืฉ ืžื”ื™ืจ ื‘ื’ื•ื’ืœ ื™ืขืœื” ืฉืคืข ืฉืœ ืžืจืคืื•ืช, ืกื“ื ืื•ืช ื•ืกืžื™ื ืจื™ื.
09:37
of clinics, workshops and seminars.
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09:40
Reputable Internet sources of medical information
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ืžืงื•ืจื•ืช ืžื›ื•ื‘ื“ื™ื ื‘ืื™ื ื˜ืจื ื˜ ืฉืœ ืžื™ื“ืข ืจืคื•ืื™
09:43
like WebMD or the Mayo Clinic list PMS as a known disorder.
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ื›ืžื• WebMD ืื• Mayo clinic ืจื•ืฉืžื™ื ืืช ื”-PMS ื›ื”ืคืจืขื” ื™ื“ื•ืขื”.
09:48
It's not a known disorder, but they list it.
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ื–ื• ืœื ื”ืคืจืขื” ื™ื“ื•ืขื”, ืื‘ืœ ื”ื ืจื•ืฉืžื™ื ืื•ืชื”.
09:51
And they also list the medications that physicians have prescribed to treat it,
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ื•ื”ื ื’ื ืจื•ืฉืžื™ื ืืช ื”ืชืจื•ืคื•ืช ืฉืจื•ืคืื™ื ืจื•ืฉืžื™ื ืœื˜ืคืœ ื‘ื”,
09:55
like anti-depressants or hormones.
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ื›ื’ื•ืŸ ื ื•ื’ื“ื™ ื“ื™ื›ืื•ืŸ ืื• ื”ื•ืจืžื•ื ื™ื.
ืœืžืจื•ืช ื–ืืช, ื‘ืื•ืคืŸ ืžืขื ื™ื™ืŸ, ืฉื ื™ ื”ืืชืจื™ื ืื•ืžืจื™ื ืฉื”ื”ืฆืœื—ื” ืฉืœ ืชืจื•ืคื•ืช
09:58
Interestingly, though, both websites say that the success of medication
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10:03
in treating PMS symptoms vary from woman to woman.
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ื‘ื˜ื™ืคื•ืœ ืœืกื™ืžืคื˜ื•ืžื™ื ืฉืœ PMS ืžืฉืชื ื” ืžืื™ืฉื” ืœืื™ืฉื”.
10:07
Well, that doesn't make sense.
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ื˜ื•ื‘, ื–ื” ืœื ื”ื’ื™ื•ื ื™.
10:09
If you've got a distinct disorder with a distinct cause,
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ืื ื™ืฉ ืœืš ื”ืคืจืขื” ื‘ืจื•ืจื” ืขื ืกื™ื‘ื” ื‘ืจื•ืจื”,
10:12
which PMS is supposed to be,
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ืžื” ืฉ-PMS ืืžื•ืจื” ืœื”ื™ื•ืช,
10:14
then the treatment should bring improvement for a great number of women.
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ื”ื˜ื™ืคื•ืœ ืฆืจื™ืš ืœื”ื‘ื™ื ืฉื™ืคื•ืจ ืœืžืกืคืจ ืจื‘ ืฉืœ ื ืฉื™ื.
10:17
This has not been the case with these treatments,
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ื–ื” ืœื ื”ื™ื” ื”ืžืงืจื” ื‘ื˜ื™ืคื•ืœื™ื ื”ืืœื•,
10:20
and FDA regulations say that for a drug to be deemed effective,
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ื•ืชืงื ื•ืช ืฉืœ ืžื ื”ืœ ื”ืžื–ื•ืŸ ื•ื”ืชืจื•ืคื•ืช ื”ืืžืจื™ืงืื™ ืื•ืžืจื•ืช ืฉื‘ื›ื“ื™ ืฉืชืจื•ืคื” ืชื™ื—ืฉื‘ ื™ืขื™ืœื”,
10:24
a large portion of the target population
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ื—ืœืง ื’ื“ื•ืœ ืžืื•ื›ืœื•ืกื™ื™ืช ื”ื™ืขื“ ืฆืจื™ืš ืœืจืื•ืช ืฉื™ืคื•ืจ ืงืœื™ื ื™ ืžืฉืžืขื•ืชื™.
10:26
should see clinically significant improvement.
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10:29
So we have not had that at all with these so-called treatments.
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ืื– ืœื ื”ื™ื” ืœื ื• ืืช ื–ื” ื‘ื›ืœืœ ืขื ื”ื˜ื™ืคื•ืœื™ื ืœื›ืื•ืจื” ื”ืืœื•.
10:33
However, the financial gain of perpetuating the myth
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ืœืžืจื•ืช ื–ืืช, ื”ืชื•ืขืœืช ื”ื›ืœื›ืœื™ืช ืฉืœ ื”ื ืฆื—ืช ื”ืžื™ืชื•ืก
10:38
that PMS is a common mental disorder
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ืฉ-PMS ื”ื™ื ื”ืคืจืขื” ื ืคืฉื™ืช ื ืคื•ืฆื” ื•ื ื™ืชื ืช ืœื˜ื™ืคื•ืœ ื”ื™ื ื“ื™ ืžืฉืžืขื•ืชื™ืช.
10:41
and is treatable is quite substantial.
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10:45
When women are prescribed drugs like anti-depressants or hormones,
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ื›ืฉื ืฉื™ื ืžืงื‘ืœื•ืช ืžืจืฉื ืœืชืจื•ืคื•ืช ื›ืžื• ื ื•ื’ื“ื™ ื“ื™ื›ืื•ืŸ ืื• ื”ื•ืจืžื•ื ื™ื,
10:48
medical protocol requires that they have physician follow-up every three months.
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ื”ืคืจื•ื˜ื•ืงื•ืœ ื”ืจืคื•ืื™ ืžืฆืจื™ืš ืฉื™ื”ื™ื” ืžืขืงื‘ ืจื•ืคื ื‘ื›ืœ 3 ื—ื•ื“ืฉื™ื.
10:53
That's a lot of doctor visits.
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ื–ื” ื”ืจื‘ื” ื‘ื™ืงื•ืจื™ ืจื•ืคื.
10:55
Pharmaceutical companies reap untold profits
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ื—ื‘ืจื•ืช ืชืจื•ืคื•ืช ืงื•ืฆืจื•ืช ืจื•ื•ื—ื™ื ืขืฆื•ืžื™ื
10:58
when women are convinced they should take a prescribed medication
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ื›ืฉื ืฉื™ื ืžืฉื•ื›ื ืขื•ืช ืฉื”ืŸ ืฆืจื™ื›ื•ืช ืœืงื—ืช ืชืจื•ืคืช ืžืจืฉื
11:02
for all of their child-bearing lives.
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ืœืžืฉืš ื›ืœ ื—ื™ื™ ื”ืคื•ืจื™ื•ืช ืฉืœื”ืŸ.
11:05
Over-the-counter drugs like Midol
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ืชืจื•ืคื•ืช ืœืœื ืžืจืฉื ื›ืžื• "ืžื™ื™ื“ื•ืœ"
11:07
even claim to treat PMS symptoms like tension and irritability,
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ืืคื™ืœื• ื˜ื•ืขื ื•ืช ืœื˜ืคืœ ื‘ืกื™ืžืคื˜ื•ืžื™ื ืฉืœ PMS ื›ืžื• ืžืชื— ื•ืงื•ืฆืจ ืจื•ื—,
11:12
even though they only contain a diuretic, a pain reliever
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ืœืžืจื•ืช ืฉื”ื ืžื›ื™ืœื•ืช ืจืง ื—ื•ืžืจ ืžืฉืœืฉืœ, ืžืฉื›ืš ื›ืื‘ื™ื ื•ืงืคืื™ืŸ.
11:16
and caffeine.
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ืขื›ืฉื™ื•, ืื ื™ ื”ืื—ืจื•ื ื” ืฉืชืชื•ื•ื›ื— ืขืœ ื›ื•ื—ื•ืช ื”ืงืกื ืฉืœ ืงืคืื™ืŸ,
11:18
Now, far be it from me to argue with the magical powers of caffeine,
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11:21
but I don't think reducing tension is one of them.
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ืื‘ืœ ืื ื™ ืœื ื—ื•ืฉื‘ืช ืฉื”ืคื’ืช ืžืชื— ื–ื” ืื—ื“ ืžื”ื.
11:25
Since 2002, Midol has marketed a Teen Midol to adolescents.
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ืžืื– 2002, ืžื™ื™ื“ื•ืœ ืžืฉื•ื•ืงื™ื "ื˜ื™ืŸ ืžื™ื™ื“ื•ืœ" ืœืžืชื‘ื’ืจื™ื.
11:32
They are aiming at young girls early,
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ื”ื ืžื›ื•ื•ื ื™ื ืœื ืขืจื•ืช ืฆืขื™ืจื•ืช ืžื•ืงื“ื,
11:35
to convince them that everyone gets PMS and that it will make you a monster,
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ื›ื“ื™ ืœืฉื›ื ืข ืื•ืชืŸ ืฉืœื›ื•ืœืŸ ื™ืฉ PMS ื•ืฉื–ื” ื™ื”ืคื•ืš ืื•ืชืš ืœืžืคืœืฆืช,
11:39
but wait, there's something you can do about it:
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ืื‘ืœ ืจื’ืข, ื™ืฉ ืžืฉื”ื• ืฉืืช ื™ื›ื•ืœื” ืœืขืฉื•ืช ืœื’ื‘ื™ ื–ื”:
11:41
Take Midol and you will be a human being again.
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ืงื—ื™ ืžื™ื™ื“ื•ืœ ื•ืืช ืชื”ื™ื™ ื‘ืช ืื“ื ืฉื•ื‘.
11:44
In 2013, Midol took in 48 million dollars in sales revenue.
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ื‘-2013, ืžื™ื“ื•ืœ ื”ื›ื ื™ืกื• 48 ืžื™ืœื™ื•ืŸ ื“ื•ืœืจื™ื ืžืจื•ื•ื—ื™ ืžื›ื™ืจื•ืช.
11:51
So while perpetuating the myth of PMS has been lucrative for some,
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ืื– ื‘ื–ืžืŸ ืฉื”ื ืฆื—ืช ื”ืžื™ืชื•ืก ืฉืœ PMS ื”ื™ื” ืžืฉืชืœื ืœื—ืœืง,
11:56
it comes with some serious adverse consequences for women.
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ื–ื” ืžื’ื™ืข ืขื ื”ืฉืœื›ื•ืช ืžืกื•ื›ื ื•ืช ืœื ืฉื™ื.
12:00
First, it contributes to the medicalization
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ื“ื‘ืจ ืจืืฉื•ืŸ, ื–ื” ืชื•ืจื ืœื”ืชื™ื™ื—ืกื•ืช ื›ืขื ื™ื™ืŸ ืจืคื•ืื™ ืœื‘ืจื™ืื•ืช ื”ืจื‘ื™ื™ืชื™ืช ืฉืœ ื ืฉื™ื.
12:02
of women's reproductive health.
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12:05
The medical field has a long history of conceptualizing
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ืœืชื—ื•ื ื”ืจืคื•ืื” ื™ืฉ ื”ื™ืกื˜ื•ืจื™ื” ืืจื•ื›ื” ืฉืœ ืคื™ืจื•ืฉ ื‘ืื•ืคืŸ ืžื•ืฉื’ื™
12:08
women's reproductive processes as illnesses that require treatment,
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ืฉืœ ืชื”ืœื™ื›ื™ ื”ืจื‘ื™ื™ื” ื”ื ืฉื™ื™ื ื›ืžื—ืœื•ืช ืฉื“ื•ืจืฉื•ืช ื˜ื™ืคื•ืœ,
12:14
and this has come at many costs, including excessive Cesarean deliveries,
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ื•ื”ื™ื” ืœื–ื” ืžื—ื™ืจื™ื ืจื‘ื™ื, ื›ื•ืœืœ ืœื™ื“ื•ืช ืงื™ืกืจื™ื•ืช ืขื•ื“ืคื•ืช,
12:18
hysterectomies and prescribed hormone treatments
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ื ื™ืชื•ื—ื™ื ืœื›ืจื™ืชืช ืจื—ื ื•ื˜ื™ืคื•ืœื™ ื”ื•ืจืžื•ื ื™ื ื‘ืžืจืฉื
12:20
that have harmed rather than enhanced women's health.
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ืฉื’ืจืžื• ืœื™ื•ืชืจ ื ื–ืง ืžืืฉืจ ืชืจืžื• ืœื‘ืจื™ืื•ืช ื”ื ืฉื™ื.
12:25
Second, the PMS myth also contributes to the stereotype of women
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ื“ื‘ืจ ืฉื ื™, ืžื™ืชื•ืก ื”-PMS ืชื•ืจื ื’ื ืœืกื˜ืจื™ืื•ื˜ื™ืค ืฉืœ ื ืฉื™ื
12:30
as irrational and overemotional.
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ื›ื—ืกืจื•ืช ื”ื’ื™ื•ืŸ ื•ืจื’ื™ืฉื•ืช ื™ืชืจ.
12:33
When the menstrual cycle is described as a hormonal roller coaster
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ื›ืฉื”ืžื—ื–ื•ืจ ื”ื—ื•ื“ืฉื™ ืžืชื•ืืจ ื›ืจื›ื‘ืช ื”ืจื™ื ื”ื•ืจืžื•ื ืœื™ืช ืฉื”ื•ืคื›ืช ื ืฉื™ื ืœืžืคืœืฆื•ืช ื›ื•ืขืกื•ืช,
12:37
that turns women into angry beasts,
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12:40
it becomes easy to question the competence of all women.
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ื–ื” ืžืงืœ ืœืคืงืคืง ื‘ื›ืฉื™ืจื•ืช ืฉืœ ื›ืœ ื”ื ืฉื™ื.
12:44
Women have made tremendous strides in the workforce,
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ื ืฉื™ื ืขืฉื• ื”ืชืงื“ืžื•ืช ื’ื“ื•ืœื” ื‘ื›ื•ื— ื”ืขื‘ื•ื“ื”,
12:47
but still there's a minuscule number of women at the highest echelons
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ืื‘ืœ ืขื“ื™ื™ืŸ ื™ืฉ ืžืกืคืจ ืงื˜ืŸ ืฉืœ ื ืฉื™ื ื‘ื“ืจื’ื™ื ื”ื’ื‘ื•ื”ื™ื ื‘ื™ื•ืชืจ
12:51
of fields like government or business,
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ื‘ืชื—ื•ืžื™ื ื›ืžื• ืžืžืฉืœื” ืื• ืขืกืงื™ื,
12:54
and when we think about who makes for a good CEO or senator,
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ื•ื›ืฉืื ื—ื ื• ื—ื•ืฉื‘ื™ื ืขืœ ืžื™ ื™ื”ื™ื” ืžื ื›"ืœ ื˜ื•ื‘ ืื• ืกื ืื˜ื•ืจ ื˜ื•ื‘,
12:59
someone who has qualities like rationality, steadiness, competence
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ืžื™ืฉื”ื• ืฉื™ืฉ ืœื• ืชื›ื•ื ื•ืช ื›ืžื• ืจืฆื™ื•ื ืœื™ื•ืช, ื™ืฆื™ื‘ื•ืช, ื›ืฉื™ืจื•ืช ืขื•ืœื” ื‘ืจืืฉื ื•,
13:04
come to mind,
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13:05
and in our culture, that sounds more like a man than a woman,
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ื•ื‘ืชืจื‘ื•ืช ืฉืœื ื• ื–ื” ื ืฉืžืข ื™ื•ืชืจ ื›ืžื• ื’ื‘ืจ ืžืืฉืจ ืื™ืฉื”,
13:09
and the PMS myth contributes to that.
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ื•ืžื™ืชื•ืก ื”-PMS ืชื•ืจื ืœื›ืš.
13:13
Psychologists know that the moods of men and women
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ืคืกื™ื›ื•ืœื•ื’ื™ื ื™ื•ื“ืขื™ื ืฉืžืฆื‘ื™ ื”ืจื•ื— ืฉืœ ื ืฉื™ื ื•ื’ื‘ืจื™ื
13:16
are more similar than different.
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ื”ื ื™ื•ืชืจ ื“ื•ืžื™ื ืžืืฉืจ ืฉื•ื ื™ื.
13:19
One study followed men and women for four to six months
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ืžื—ืงืจ ืื—ื“ ืขืงื‘ ืื—ืจื™ ื’ื‘ืจื™ื ื•ื ืฉื™ื ืœืžืฉืš ืืจื‘ืขื” ืขื“ ืฉื™ืฉื” ื—ื•ื“ืฉื™ื
13:23
and found that the number of mood swings they experienced
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ื•ืžืฆื ืฉืžืกืคืจ ืฉื™ื ื•ื™ื™ ืžืฆื‘ ื”ืจื•ื— ืฉื”ื ื—ื•ื• ื•ื—ื•ืžืจืช ื”ืฉื™ื ื•ื™ื™ื ื”ืœืœื•, ืœื ื”ื™ื• ืฉื•ื ื™ื.
13:26
and the severity of those mood swings were no different.
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13:30
And finally, the PMS myth keeps women from dealing
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ื•ืœื‘ืกื•ืฃ, ืžื™ืชื•ืก ื”-PMS ืžื•ื ืข ืžื ืฉื™ื ืžืœื”ืชืžื•ื“ื“
13:34
with the actual issues causing them emotional upset.
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ืขื ื”ืกื•ื’ื™ื•ืช ื”ืืžื™ืชื™ื•ืช ืฉื’ื•ืจืžื•ืช ืœื”ืคืจืขื•ืช ื”ืจื’ืฉื™ื•ืช.
13:38
Individual issues like quality of relationship or work conditions
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ื ื•ืฉืื™ื ืคืจื˜ื™ื™ื ื›ืžื•: ืื™ื›ื•ืช ืžืขืจื›ืช ื™ื—ืกื™ื ืื• ืชื ืื™ื ื‘ืขื‘ื•ื“ื” ืื• ืขื ื™ื™ื ื™ื ื—ื‘ืจืชื™ื™ื
13:42
or societal issues like racism or sexism or the daily grind of poverty
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ื›ืžื• ื’ื–ืขื ื•ืช ืื• ืืคืœื™ื” ืขืœ ื‘ืกื™ืก ืžื™ื ื™, ืื• ื”ืฉื—ื™ืงื” ื”ื™ื•ืžื™ืช ืฉืœ ืขื•ื ื™
13:47
are all strongly related to daily mood.
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ื”ื ื›ื•ืœื ืงืฉื•ืจื™ื ื‘ื—ื•ื–ืงื” ืœืžืฆื‘ ืจื•ื— ื”ื™ื•ืžื™ื•ืžื™.
13:50
Sweeping emotions under the rug of PMS
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ืœื˜ืื˜ื ืจื’ืฉื•ืช ืžืชื—ืช ืœืฉื˜ื™ื— ื”-PMS
13:54
keeps women from understanding the source of their negative emotions,
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ืžื•ื ืข ืžื ืฉื™ื ืœื”ื‘ื™ืŸ ืืช ื”ืžืงื•ืจ ืœืจื’ืฉื•ืช ื”ืฉืœื™ืœื™ื™ื ืฉืœื”ื,
13:58
but it also takes away the opportunity to take any action to change them.
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ืื‘ืœ ื–ื” ื’ื ืœื•ืงื— ืืช ื”ื”ื–ื“ืžื ื•ืช ืžืœืขืฉื•ืช ืžืขืฉื” ื›ื“ื™ ืœืฉื ื•ืช ืื•ืชื.
14:03
So the good news about PMS
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ืื– ื”ื—ื“ืฉื•ืช ื”ื˜ื•ื‘ื•ืช ืขืœ PMS
14:06
is that while some women get some symptoms because of the menstrual cycle,
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ื”ืŸ ืฉื‘ื–ืžืŸ ืฉื ืฉื™ื ืžืกื•ื™ืžื•ืช ืžืงื‘ืœื•ืช ื—ืœืง ืžื”ืกื™ืžืคื˜ื•ืžื™ื ื‘ื’ืœืœ ืžื—ื–ื•ืจ ื”ื—ื•ื“ืฉื™,
14:11
the great majority don't get a mental disorder.
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ื”ืจื•ื‘ ื”ืžื›ืจื™ืข ืœื ืกื•ื‘ืœ ืžื”ืคืจืขื” ื ืคืฉื™ืช.
14:14
They go to work or school, take care of their families,
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ื”ืŸ ื”ื•ืœื›ื•ืช ืœืขื‘ื•ื“ื” ืื• ืœืœื™ืžื•ื“ื™ื, ื“ื•ืื’ื•ืช ืœืžืฉืคื—ืชืŸ,
14:17
and function at a normal level.
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ื•ืžืชืคืงื“ื•ืช ื‘ืจืžื” ื ื•ืจืžืœื™ืช.
14:20
We know the emotions and moods of men and women
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ืื ื—ื ื• ื™ื•ื“ืขื™ื ืฉื”ืจื’ืฉื•ืช ื•ืžืฆื‘ื™ ื”ืจื•ื— ืฉืœ ื ืฉื™ื ื•ื’ื‘ืจื™ื
14:23
are more similar than different,
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ื”ื ื™ื•ืชืจ ื“ื•ืžื™ื ืžืืฉืจ ืฉื•ื ื™ื,
14:25
so let's walk away from the tired old PMS myth of women as witches
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ืื– ื‘ื•ืื• ื ืชืจื—ืง ืžื”ืžื™ืชื•ืก ื”ื™ืฉืŸ ื•ื”ืขื™ื™ืฃ ืฉืžืชืืจ ื ืฉื™ื ื›ืžื›ืฉืคื•ืช
14:31
and embrace the reality of high emotional and professional functioning
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ื•ื ืงื‘ืœ ืืช ื”ืžืฆื™ืื•ืช ืฉืœ ืชืคืงื•ื“ ืจื’ืฉื™ ื•ืžืงืฆื•ืขื™ ื’ื‘ื•ื”
14:35
the great majority of women live every day.
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ืฉื”ืจื•ื‘ ื”ืžื›ืจื™ืข ืฉืœ ื”ื ืฉื™ื ื—ื™ื•ืช ื‘ื›ืœ ื™ื•ื.
14:39
Thank you.
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ืชื•ื“ื”.
(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
14:41
(Applause)
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ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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