The cost of workplace stress -- and how to reduce it | Rob Cooke

Prevoditelj: Isabella Berliner Recezent: Sanda L

Stress -- we all know what it is and we all handle it differently.

Stres - svi znamo što je i nosimo se s njim na različite načine.

Whether it's our thoughts speeding up or slowing down,

Bilo da se naše misli ubrzaju ili usporavaju,

eating our emotions or not at all,

potiskujemo emocije ili ne,

difficulty sleeping or just getting out of bed.

teško spavamo ili jedva ustajemo iz kreveta.

Frankly, it sucks.

Iskreno govoreći, užasno je.

(Laughter)

(Smijeh)

But there's good stress too, you know,

Ali, znate da postoji i dobar stres,

like preparing for the biggest public speaking event you've ever given.

kao kad se pripremiš za najveći javni nastup svog života.

(Laughter)

(Smijeh)

(Applause)

(Pljesak)

On a global platform.

Na globalnoj platformi.

(Laughter)

(Smijeh)

No, even the good stress can mess with you,

Čak i dobar stres može biti problem,

but it's the bad stress that I came to talk about.

ali ovdje vam govorim o lošem stresu.

And probably not for the reason you'd expect.

Ali ne iz razloga koji biste očekivali.

Ja savjetujem imućne pojedince.

I'm a relationship manager for affluent individuals.

Meaning, I work with wealthy folks and their families, hip to hip,

Znači, radim sa bogatim ljudima i njihovim obiteljima,

helping them achieve their financial goals.

da ustvare svoje financijske ciljeve.

I like to keep the economy in mind, because I know

Uvijek mi je na umu ekonomija zato što znam da

što ima utjecaj na ekonomiju, utječe i na moje klijente,

that whatever impacts the economy, impacts my clients,

a pronašli smo da stres ima masivan utjecaj na ekonomiju.

and it turns out stress is impacting the economy in a massive way.

What if I told you that by some estimates,

Što ako vam kažem da, prema nekim procjenama,

the cost of work-related stress in the US is close to 300 billion dollars annually?

cijena stresa vezanog uz posao u SAD-u je približno $300 milijardi godišnje?

Workplace stress, the stress causing this massive impact,

Ova vrsta stresa s tako masivnim posljedicama

is related to productivity and wellness.

povezana je s produktivnošću i zdravljem.

Today, that's what we're here to talk about.

O tome ćemo danas razgovarati.

And by the way, it's linked to employee disengagement,

Usput, povezano je s gubitkom interesa za posao,

chronic diseases that impact your work

kroničnim bolestima koje utječu na posao

and work-related injuries and illnesses.

i povredama na radu.

And when you add up the cost of all five factors,

I kad zbrojite cijenu svih pet čimbenika,

it's an estimated 2.2 trillion dollars annually.

procjenjuje se na $2,2 trilijuna godišnje.

That represents 12 percent of our GDP.

To predstavlja 12% našeg BDP-a.

Now I know what you're thinking, "That is a lot of money, and how?"

Znam što mislite, "To je puno novaca, otkud to?"

Stres je vrlo osobna stvar,

Stress is this deeply personal thing,

it's crazy to think it can have such a massive impact.

čudno je zamisliti da ima takve velike posljedice.

But consider this thought experiment to explain how.

Razmislite o sljedećem primjeru kao objašnjenju.

Imagine a single mother working a stressful job,

Zamislite samohranu majku koja radi stresni posao,

in a stress-filled environment,

u stresnom ambijentu,

where she sits 90 percent of the time.

gdje sjedi 90 % vremena.

Maybe she doesn't have time to cook,

Možda nema vremena kuhati

so she chooses meals based off of convenience,

pa ona bira jela koja su lakša,

which usually means what?

što obično znači što?

Overly processed, high-sugar foods.

Previše prerađena, hrana puna šećera.

Over time, this poor diet, mixed with stress from work,

Nakon nekog vremena, ova loša ishrana, pomiješana sa stresom posla,

leads to a chronic disease.

vodi u kroničnu bolest.

Let's call it diabetes.

Na primjer, dijabetes.

Medical care cost her and the company more money,

Njeno liječenje košta više i nju i njenu kompaniju,

which means more stress.

što znači više stresa.

Now, she's worried about her health and making ends meet,

Sad se brine za svoje zdravlje i kako da pokrije troškove

so she's probably distracted and less productive.

pa joj je vjerovatno pažnja i produktivnost smanjena.

But she can't be, remember?

Ali ona si to ne može priuštiti.

She's a single mother.

Ona je samohrana majka.

Now she's thinking,

Ona sad misli,

"What if something happens to me?

"Što ako mi se nešto dogodi?

Who is going to take care of my child?

Tko će se brinuti za moje dijete?

Who is going to take care of my baby?"

Tko će se brinuti za moju bebu?"

More stress.

Još više stresa.

Now take that scenario, tweak it whichever way you'd like,

Uzmite ovaj primjer, promijenite ga kako želite

and lay it over the nation,

i primjenite ga na naciju

and you might start to see

i možda ćete vidjeti

how we run up against that multitrillion dollar cost.

kako smo došli do tog ogromnog troška.

This all hits very close to home for me.

To mi je sve jako blisko.

My father's one of the hardest-working and most intelligent people that I know.

Moj otac je jedan od najvrednijih i najpametnijih ljudi koje znam.

Don't get me wrong, mom worked and provided too,

Naravno, i mama je radila i također doprinijela,

but he definitely embraced the role of being the primary breadwinner.

ali on je svakako prihvatio ulogu glavnog hranitelja obitelji.

And I'm sure most of us can understand the stress and pressure

Siguran sam da većina nas razumije stres i pritisak

that comes with taking care of our families.

koji dolazi s brigom o našim obiteljima.

But when you combine that with workplace stress,

Ali kad to spojite sa stresom na poslu,

znate li što se može dogoditi?

do you know what could happen?

Developing irreversible high blood pressure,

Visoki tlak koji je nemoguće smanjiti,

eventually losing function of your kidneys

s vremenom gubljenje funkcija bubrega,

and spending a decade on dialysis -- his fate.

i desetljeće na dijalizi - njegova sudbina.

Now I'm happy to report that he did get a kidney transplant

Drago mi je da je dobio transplantaciju bubrega

just last year.

prošle godine.

However --

Međutim --

(Applause and cheers)

(Pljesak i klicanje)

However, for nearly a decade,

Međutim, u gotovo deset godina

neither the economy nor my family got the benefit from his work ethic

niti ekonomiji niti mojoj obitelji nije bilo bolje zbog njegovog rada

ili njegove pameti,

or his intelligence,

i kao što bi on rekao,

and as he would say,

that's just really sad commentary.

to je žalosna priča.

All I'm saying is,

Samo kažem

I think stress impacts the economy by reducing productivity

da mislim kako stres utječe na ekonomiju smanjenjem produktivnosti

and increasing health care costs.

i povećanjem liječničkih troškova.

Makes sense?

Ima smisla?

Right?

Zar ne?

But here's what doesn't.

A evo što nije tako.

Current research from the World Health Organization

Sadašnji istraživanje SZO-a

puts global spending on health at 7.8 trillion dollars.

pokazuje da su globalni zdravstveni troškovi 7,8 trilijuna dolara.

Research from the Global Wellness Institute

Istraživanje Instituta za globalno zdravstvo

suggests that the 4.5-trillion-dollar global wellness industry

pokazuje da je vrijednost zdravstvene industrije vrijedne 4,5 trilijuna dolara

grew from 3.7 to 4.2 trillion between 2015 and 2017,

porasla s 3,7 na 4,2 trilijuna dolara između 2015. i 2017.

and sees that growth into 2022.

i nastavlja taj rast u 2022.

So what, why do you care?

Pa što, što se to vas tiče?

Because that growth is nearly twice as fast as the global economy,

Zato što je taj rast skoro dva puta brži od rasta globalne ekonomije,

averaging about 3.3 percent in the same period.

koji je u prosjeku 3,3% u istom razdoblju.

So what does all that mean?

Pa što sve to zapravo znači?

Every year, we're spending more per year on health,

Svake godine, trošimo više godišnje na zdravstvo

and the industries all about developing overall well-being

i industrije koje se zalažu za razvoj općeg zdravstva

and living a healthier lifestyle

i zdravog načina života

are growing almost twice as fast as the global economy,

rastu skoro dva puta brže nego globalna ekonomija,

and yet, we're losing trillions of dollars per year in output.

a ipak, gubimo trilijune dolara godišnje.

So what's up?

Pa što se tu događa?

(Laughter)

(Smijeh)

Well, stress levels are up,

Pa, naš nivo stresa je u porastu

and I believe that needs to change.

i vjerujem da se to treba promijeniti.

I also believe the way we think about stress needs to change.

Također mislim da se naš način razmišljanja o stresu treba promijeniti.

So let's try by reframing how we view it.

Hajde da probamo gledati na stres na novi način.

See, we tend to think about stress as a consequence,

Vidite, mi obično mislimo o stresu kao posljedici,

but I see it as a culture.

a ja ga smatram kulturom.

Where do most of us spend our time?

Gdje većina nas provodi vrijeme?

At work, right?

Na poslu, zar ne?

Where we face that scale of finding that work-life balance.

Gdje trebamo naći balans između posla i privatnog života.

So the bonds between work, stress, health and wellness

I radi toga, veze između posla, stresa, zdravlja i blagostanja

have never been closer.

nikada nisu bile bliže.

And yet, there's a massive disconnect

Međutim, nema nikakve veze

in how we approach stress and well-being in the workplace.

između toga kako pristupamo stresu i zdravlju na radnom mjestu.

And we could blame many things, right?

I za to možemo kriviti mnogo toga, zar ne?

New tech,

Novu tehnologiju,

laser focus on shareholder returns,

laserski fokus na dobit dioničarima

or my favorite, keeping up with the Joneses

ili moj najdraži razlog, natječi se sa susjedima

and taking pictures while we try.

i slikamo se dok to radimo.

But at the end of the day,

Ali na kraju,

I'm afraid that we've created a culture

bojim se da smo stvorili kulturu

where personal care and overall well-being are given the back seat.

gdje briga za sebe i opće blagostanje nemaju prioritet.

So how do we move forward?

Pa kako dalje?

I believe the answer lies in three fundamental pillars.

Vjerujem da odgovor leži u tri ključna aspekta.

And if you find yourselves thinking,

I ako sada mislite,

"Rob, I've heard this before, tell me something I don't know,"

"Rob, već sam sve ovo čuo, ispričaj mi nešto novo,"

ask yourself,

zapitajte se,

if we already know what to do,

ako već znamo što trebamo učiniti,

then what have we been doing?

onda što smo do sada radili?

First, corporations.

Prvo, korporacije.

Specifically, how a corporation's culture and communication style

Posebno, kako kultura korporacija i njihov stil komunikacije

play a pivotal role in the stress and well-being of a workplace.

imaju značajnu ulogu u stresu i zdravlju na poslu.

The DNA of a company is its culture, right?

DNK kompanije je u njenoj kulturi, zar ne?

It sets the tone,

To postavi ton,

even goes as far as defining the company.

čak ide tako daleko da definira kompaniju.

But I think companies should invest

Ali mislim da tvrtke trebaju uložiti

in the overall mental, physical and emotional well-being

u mentalno, fizičko i emocionalno zdravlje

of their employees

njihovih radnika

the way they invest in innovation, R and D, right?

kao što ulažu u inovacije, istraživanje i razvoj, zar ne?

And do I think that this would increase productivity and reduce stress?

I mislim li da bi ovo povećalo produktivnost i smanjilo stres?

I really do.

Doista to mislim.

Ali da se to stvarno prihvati,

But for it to really stick,

a company has to figure out a way

tvrtka treba pronaći način

to measure the overall well-being of its employees

da mjeri ukupnu dobrobit svojih radnika

with the same accuracy and precision that they project growth and earnings.

istom pravilnošću i preciznošću kojom prognoziraju rast i zarade.

And if this sounds like a tall order, ask yourself

I ako ovo vam ovo zvuči kao težak zadatak, pitajte se

what really is a company's most competitive advantage.

što je doista najkonkurentnija prednost tvrtke.

Its people.

Njihovi ljudi.

We know this.

Znamo ovo.

And just like anything in a company, it has to start at the top.

I kao sa svime u kompaniji, treba početi od vrha.

So if you're a leader,

Pa ako ste vi lider,

koji otvoreno brine za svoje mentalno zdravlje

openly showing how you care for your mental health

and overall well-being

i sveukupnu dobrobit,

is a huge catalyst.

to je ogromni doprinos.

It's no secret I'm a soccer fan,

Svi znaju da volim nogomet,

so growing up, I had a couple of coaches.

kao dječak sam imao par trenera.

And I always had one who would lead the heavy cardio workouts.

I uvijek sam imao jednog koji je vodio težak kardio trening.

He would not stand on the side and spectate.

On ne bi stajao sa strane i samo gledao.

He would participate.

On bi sudjelovao.

And that did three things.

I to je dalo tri rezultata.

It made it difficult for me to complain.

Bilo je teško požaliti se.

(Laughter)

(Smijeh)

I always made sure to keep up,

Uvijek sam probao ići ukorak s njim

and I always felt more dialed in to the exercise.

i osjećao sam se više fokusiran na vježbe.

It's the same idea.

To je isti pristup.

And finally, communication.

I konačno, komunikacija.

In order for me to really help my clients achieve their financial goals,

Da bi doista pomogao mojim klijentima da ostvare svoje financijske ciljeve,

trebam ih aktivno slušati i potom odgovoriti.

requires that I actively listen and then respond.

Let your employees tell you what stresses them out.

Neka ti tvoji radnici kažu što im donosi stres.

Let them tell you what wellness benefits they need.

Neka ti oni kažu što im je potrebno za njihovo zdravlje.

And then act.

I onda djeluj.

And acting on what they tell you

A kad je vaše djelovanje rezultat toga što ste od njih čuli,

will show how serious you take that feedback,

pokazat ćete da ozbiljno prihvaćate njihovo mišljenje

and I can't help but feel the company will win in the long run.

i uvjeren sam da je to dugoročna pobjeda za tvrtku.

Zašto?

Why?

Zato što će pravilno pripremljeni radnici biti produktivniji s manje stresa.

Because properly equipped employees will be more productive and less stressed.

Next, I'd like to ask help from everyone's favorite uncle.

Nakon toga, htio bih pomoć vaše drage vlade.

That's right, the government has to play a role in this.

Baš tako, vlada ima ulogu u ovome.

The World Economic Forum and the Harvard School of Public Health

Svjetski ekonomski forum i Harvardska škola za javno zdravstvo

estimate that from 2011 to 2030,

procjenuju da će između 2011. i 2030.

major chronic diseases and mental illnesses

ozbiljne kronične bolesti i mentalne bolesti

will cost the global economy 47 trillion dollars.

koštati globalnu ekonomiju 47 trilijuna dolara.

And it's 2020.

A sad je 2020.

Now I'm not saying stress causes all major chronic diseases,

Ne kažem da je stres razlog za sve kronične bolesti

or all mental illnesses,

niti mentalne bolesti,

but even if a portion of it is,

ali čak i ako je mali udio,

imagine how much lower that number could be

zamislite koliko taj broj može biti manji

if the government did what it does best --

ako vlada radi ono što najbolje zna --

serve as the enforcer.

služi kao zakonodavac.

But in this case, for higher workplace standards.

Ali u ovom slučaju, za više standarde na radnom mjestu.

I don't know, maybe even corporate tax-incentive programs

Na primjer, možda neki vladin porezni poticaj za tvrtke

to help raise those standards,

da podigne razinu standarda,

but the best wellness corporate policies and initiatives

ali najbolji korporativni pravilnici i inicijative za zdravlje

backed by a forward-thinking government

potpomognuti vizionarskim vladama

won't matter much without help from the most crucial pillar.

neće biti važne bez najvažnijeg elementa,

You.

vas.

That's right, stress and managing it is so dynamic,

Da, stres i kako njime upravljamo je toliko dinamično

you have to play your part.

da i vi imate ulog u tome.

And it's going to benefit you and the economy.

I to će sigurno biti od koristi i vama i ekonomiji.

Look folks, I'm not a psychologist, OK?

Gledajte, ja nisam psiholog, dobro?

But I have taken steps to develop my own mental health

Ali radim na svom mentalnom zdravlju

and overall well-being,

i svojem općem blagostanju,

so here's my last two cents.

stoga evo moje posljednje mudrosti.

I think a crucial first step is for everyone

Mislim da je za sve prvi korak

is to be honest with themselves.

da budemo iskreni prema sebi.

About what?

O čemu?

About putting your mental, physical and emotional well-being

O tome kako stavljamo svoje zdravlje

in the rear view

na zadnje mjesto

and the damage it has caused.

i štetne posljedice toga.

Honest about placing public opinion above self-preservation.

Budite iskreni kako nam je važnije javno mišljenje nego samoodržanje.

Think social media.

Recimo, društveni mediji.

Honest about how we define ourselves and what actually does.

Budite iskreni o tome kako se definiramo i što zapravo radimo.

Sure, your career contributes to a portion of who you are.

Naravno, vaša karijera bitno doprinosi vašem identitetu.

But are we allowing it to define us just a little too much?

Ali dozvoljavamo li možda malo previše njen utjecaj?

And ask,

I zapitajte se,

"Is this bringing me the value I saw with what it costs me?"

"Dobivam li vrijednost za ono što plaćam?"

And I don't just mean the dollars.

I ne mislim samo na dolare.

For me, being honest meant to get a good, hard look at my relationship

Za mene, biti iskren znači dobro promotriti svoj odnos

with my thoughts, courage and failure.

sa svojim mislima, hrabrošću i neuspjesima.

Started years ago in this tournament championship game,

Ovo je počelo davno na jednom natjecanju,

coach comes to me and says, "Rob Cooke,

trener dođe do mene i kaže, "Rob Cooke,

you step up, we can't lose today."

potrudi se, ne možemo danas izgubiti."

So I stepped up.

I potrudio sam se.

Failed.

Nisam uspio.

We lost.

Izgubili smo.

(Laughter)

(Smijeh)

Thanks for laughing.

Hvala na smijehu.

(Laughter)

(Smijeh)

Feels good.

Dobar je osjećaj.

No, but ...

Ne, ali...

You know, after that, it stayed with me for a while,

Znate, nakon toga jedno vrijeme me to pratilo

to the point where any opportunity to step up,

toliko da kad je bila neka prilika da se potrudim,

grow, develop,

rastem, razvijam se,

I'd quietly bow my head,

ja bih tiho pognuo glavu

step back.

i povukao se.

And then I discovered mindfulness.

A onda sam otkrio umjetnost pažnje.

And I continued to develop it in my daily life to this day.

I nastavio sam je razvijati u svakodnevnom životu do danas.

To live in the present, the now.

Živjeti u sadašnjosti, sada.

Now I get it, mindfulness may not be for everyone,

Naravno da razumijem, vježba pažnje nije za svakoga,

but when I think of some of the most successful and impactful people,

ali kad mislim na najuspješnije i najutjecajnije ljude,

vidim zajednički trend.

I see a common trend.

Njihove mentalne sposobnosti.

Mastery of their mental game.

Which includes stress management.

Koje uključuju upravljanje stresom.

It's all about developing awareness,

Sve je u razvijanju svijesti,

acknowledgment and acceptance

prepoznavanju i prihvaćanju

of your current thoughts, emotions, environment and physical state.

vaših trenutnih misli, osjećaja, okruženja i fizičkog stanja.

Right?

U redu?

Nisam rekao da izbjegavate stres,

Now I didn't say never facing stress.

But the management of that stress --

nego da njime upravljate --

that's the benefit, again, for you and the economy.

to je dobrobit za vas i ekonomiju.

I'll leave you with this thought.

Ostavit ću vas s ovom mišlju.

We all know that retirement is all about saving more now

Svi znamo da je za umirovljenje važno da više štedimo sada

for later.

za poslije.

What if we treated our mental health and overall well-being

Što ako tretiramo mentalno zdravlje i našu ukupnu dobrobit

in the same capacity?

na isti način?

Develop and save more of you now

Razvij i uštedi za sebe više sada

for later in life.

za kasnije u životu.

Doing nothing means more cost,

Ne raditi ništa je skuplje,

and worse, less time.

i, još gore, imamo manje vremena.

And of the two,

I od ta dva,

which can't you get back?

što ne možete dobit nazad?

So let's start moving this culture of stress forward,

Pa hajde da unaprijedimo ovu kulturu stresa

and start living happier, healthier

i počnemo živjeti sretniji, zdraviji

and hopefully, more productive lives.

i nadajmo se, produktivniji život.

Thank you.

Hvala.

(Applause)

(Pljesak)