Capturing authentic narratives - Michele Weldon

Prevodilac: Admir Veljovic Lektor: Tatjana Jevdjic

Every day we are bombarded on all platforms of media

Svaki dan smo bombardovani, na svim medijskim platformama,

with personal stories that span the continuum

ličnim pričama koje su u rasponu

from the embarrassing and the trivial

od neprijatnih i trivijalnih

to the dire and the critical.

do strašnih i kritičnih.

The foodie posting photos of every plate of lasagna he orders,

Gurman šalje fotografije svakog tanjira lazanje koji naruči,

the Iranian blogger describing the shooting death

iranski bloger objašnjava ubistvo

of Nedā Āghā-Soltān.

Nede Aga-Soltan.

Authentic narrative is the glue that connects people,

Autentična priča je lepak koji povezuje ljude,

providing a compelling reason to keep reading.

koji pruža neodoljiv razlog da nastavimo da čitamo.

It makes the personal universal,

On čini lično opštim,

transcends the individual,

nadmašuje pojedinca,

and makes a story timeless and humanistic.

čineći vanvremensku i humanističku priču.

How, as a journalist, do you ask the questions

Da li, kao novinar, postavljate pitanja

that yield this type of narrative?

koja doprinose ovakvoj priči?

You have to know what to ask of whom.

Treba da znate koga šta da pitate.

First you need to understand that every piece of journalism

Prvo što treba da znate je da svaki deo novinarstva

requires a trifecta of sourcing.

zahteva tri vezane stvari kao izvor.

If you picture the reporting process as depicted by a triangle,

Ako proces izveštavanja zamislite kao trougao,

one side will be official sources,

na jednoj strani će biti zvanični izvori,

another side will be overview sources,

na drugoj strani će biti opšti izvori,

and a third side will be unofficial sources.

a na trećoj strani će biti nezvanični izvori.

All three components are necessary in every well-reported piece.

Sve tri komponente su neophodne u svakom dobro sastavljenom izveštaju.

The first side has official sources.

Prva strana su zvanični izvori.

Those are the people with titles and expertise,

To su ljudi koji imaju zvanje i stručnost,

who own the company; are spokespeople for the movement.

koji drže društvo; koji su portparoli pokreta.

They tell you the numbers, and the answers

Oni vam govore brojeve i odgovore

to how much, how many, where, when, and who.

na to koliko, gde, kada i ko.

A second side of the triangle includes overview sources:

Druga strana trougla uključuje opšte izvore:

academics, consultants, authors,

akademici, konsultanti i autori,

who are not directly connected as stakeholders,

koji nisu direktno povezani sa zainteresovanim stranama,

but have knowledge of the big picture.

ali imaju saznanje o široj slici.

Yet it is the third side of the trifecta - unofficial sources -

I tu je treća strana od tri stvari - nezvanični izvori -

who hold the power of the individual's insight.

koji imaju moć pojedinačnog uvida.

This is where you can find the why,

Tu možete da pronađete zašto,

Giving consequence on the event, trend, phase, or idea

oni daju posledice događaja, trenda, faze ili ideje

and what it means on a soul level to someone affected by it.

i šta to znači na duhovnom nivou nekome na koga je to uticalo.

So how do you mine for the gems,

Dakle, kako pronaći dragocenost,

identifying what is compelling from what is chatter?

identifikovati ono neodoljivo od ćaskanja?

You ask surprising questions.

Postavljate iznenađujuća pitanja.

To achieve the complicated, fragile human connection,

Da biste dostigli komplikovanu, krhku ljudsku vezu,

you regard the stories of every subject as sacred.

smatrate da su predmeti svih priča sveti.

Realize that an anecdote is oxygen

Shvatite da je anegdota kiseonik

that breathes life into a grey story of exposition,

koji udiše život sumornoj priči izlaganja

facts and data.

činjenica i podataka.

What the surgeon did at home the morning he operated on a woman's brain tumor.

Šta je hirurg radio kod kuće tog jutra kada je operisao tumor mozga žene.

How it feels to dream and train for the Olympics for a lifetime.

Kakav je osećaj kada sanjate i trenirate za Olimpijadu celog života?

There are times when it is important to convey information quickly,

Postoje dani kada je važno preneti informacije brzo,

to present bulleted facts and updates.

predstaviti pobrojane činjenice i novosti.

When a situation is urgent, when action is required now,

Kada je situacija hitna, kada je akcija potrebna odmah,

when you need to know where the tornado will hit,

kada treba da znaš gde će biti tornado,

how fast the fire is spreading, and if it will reach your home today.

koliko brzo se požar širi i hoće li danas stići do tvoje kuće.

But the narrative personal stories

Ali lične priče

that contribute to the buffet of journalism

koje doprinose zanatu novinarstva

are pieces that have the luxury of a slow dance of information.

su delovi koji imaju luksuz laganog plesa informacija.

It is this artful solicitation of story

To je vešto prikupljanje priče

that will make the journalism memorable

koje čini novinarstvo koje se pamti

and will deliver the narrative bond that will connect us to each other.

i koje će pružiti vezu u priči koja nas međusobno spaja.