Capturing authentic narratives - Michele Weldon

108,270 views ใƒป 2012-08-27

TED-Ed


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Jeong-Lan Kinser ๊ฒ€ํ† : Stella Kang
00:17
Every day we are bombarded on all platforms of media
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์šฐ๋ฆฌ๋Š” ๋งค์ผ ์—ฌ๋Ÿฌ๊ฐ€์ง€ ๋ฏธ๋””์–ด ํ”Œ๋žซํผ์„ ๋Š์ž„์—†์ด ์ ‘ํ•ฉ๋‹ˆ๋‹ค.
00:21
with personal stories that span the continuum
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๋‹นํ™ฉ์Šค๋Ÿฝ๊ณ  ์‚ฌ์†Œํ•œ ๊ฒƒ๋ถ€ํ„ฐ
00:24
from the embarrassing and the trivial
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๊ทน์‹ฌํ•˜๊ณ  ์ค‘๋Œ€ํ•œ ๊ฒƒ๊นŒ์ง€
00:26
to the dire and the critical.
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๊ณ„์† ๋Š์ž„์—†๋Š” ๊ธฐ๊ฐ„์— ๊ฐœ์ธ์ ์ธ ์ด์•ผ๊ธฐ๋“ค๋กœ ๋ง์ด์ฃ .
00:28
The foodie posting photos of every plate of lasagna he orders,
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์Œ์‹ ์• ํ˜ธ๊ฐ€๋Š” ๊ทธ๊ฐ€ ์ฃผ๋ฌธํ•˜๋Š” ๋ผ์ž๋ƒ์˜ ๋ชจ๋“  ์ ‘์‹œ ์‚ฌ์ง„์„ ์˜ฌ๋ฆฌ๊ณ ,
00:32
the Iranian blogger describing the shooting death
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์ด๋ž€์ธ ๋ธ”๋กœ๊ฑฐ๋Š” ๋‹ˆ๋‹ค ์•„๊ฐ€-์†”ํƒ„ (Nedฤ ฤ€ghฤ-Soltฤn)์˜
00:34
of Nedฤ ฤ€ghฤ-Soltฤn.
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์ด์— ์˜ํ•œ ์ฃฝ์Œ์„ ๊ธฐ์ˆ ํ•˜์ฃ .
00:37
Authentic narrative is the glue that connects people,
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๋ณธ๋ž˜์˜ ๋‹ดํ™”๋Š” ์‚ฌ๋žŒ๋“ค์„ ์—ฐ๊ฒฐํ•˜๋Š” ํ’€์ด์ฃ ,
00:40
providing a compelling reason to keep reading.
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๊ณ„์† ์ฝ๊ฒŒํ•˜๋ ค๋Š” ์‹ ๋น™์„ฑ์žˆ๋Š” ์ด์œ ๋ฅผ ์ œ๊ณตํ•˜๋ฉด์„œ ๋ง์ด์ฃ .
00:43
It makes the personal universal,
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๊ทธ๊ฑด ๊ฐœ์ธ์ ์ธ ๊ฒƒ์„ ๋ณดํŽธ์ ์ด๊ฒŒ ํ•˜๊ณ ,
00:45
transcends the individual,
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๊ทธ ๊ฐœ์ธ์„ ์ดˆ์›”ํ•˜๊ฒŒ ํ•˜๋ฉฐ,
00:47
and makes a story timeless and humanistic.
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๊ทธ ์ด์•ผ๊ธฐ๋ฅผ ์˜์›ํ•˜๊ณ  ์ธ๊ฐ„์ ์ด๊ฒŒ ๋งŒ๋“ค์ฃ .
00:51
How, as a journalist, do you ask the questions
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์ €๋„๋ฆฌ์ŠคํŠธ๋กœ์„œ, ์–ด๋–ป๊ฒŒ,
00:53
that yield this type of narrative?
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์ด๋Ÿฐ ์ข…๋ฅ˜์˜ ๋‹ดํ™”๋ฅผ ๋ฐํžˆ๋Š” ์งˆ๋ฌธ์„ ํ•˜์‹œ๋‚˜์š”?
00:56
You have to know what to ask of whom.
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๋‹น์‹ ์€ ๋ˆ„๊ตฌ์—๊ฒŒ ๋ฌด์—‡์„ ๋ฌผ์–ด์•ผ ํ•˜๋Š” ์ง€ ์•Œ์•„์•ผ ํ•ฉ๋‹ˆ๋‹ค.
00:59
First you need to understand that every piece of journalism
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๋จผ์ € ๋‹น์‹ ์€ ์ €๋„๋ฆฌ์ฆ˜์˜ ๋ชจ๋“  ๋ถ€๋ถ„์€
01:02
requires a trifecta of sourcing.
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์ •๋ณด์›์˜ 3 ์ „ ์—ฐ์Šน์˜ ์ •๋ณด๋ฅผ ์ฑ„์›Œ์•ผ ํ•ฉ๋‹ˆ๋‹ค.
01:04
If you picture the reporting process as depicted by a triangle,
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๊ทธ ๋ณด๊ณ  ๊ณผ์ •์„ ์‚ผ๊ฐํ˜•์— ์˜ํ•ด ๋ฌ˜์‚ฌํ•œ ๊ฒƒ์œผ๋กœ ์ƒ์ƒํ•œ๋‹ค๋ฉด,
01:08
one side will be official sources,
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ํ•œ๋ฉด์€ ๊ณต์‹์ ์ธ ์ •๋ณด์›์ผ ๊ฑฐ๊ณ ,
01:10
another side will be overview sources,
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๋‹ค๋ฅธ ๋ฉด์€ ๊ฐœ๊ด„์ ์ธ ์ •๋ณด์›์ด ๋  ๊ฑฐ๊ณ ,
01:13
and a third side will be unofficial sources.
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์„ธ๋ฒˆ์žฌ ๋ฉด์€ ๋น„๊ณต์‹์ ์ธ ์ •๋ณด์›์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
01:16
All three components are necessary in every well-reported piece.
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์„ธ๊ฐ€์ง€ ์š”์†Œ ์ „๋ถ€๊ฐ€ ๋ชจ๋“  ์ž˜๋ณด๊ณ ๋œ ์ •๋ณด์— ํ•„์ˆ˜์ ์ด์ฃ .
01:20
The first side has official sources.
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์ฒซ ๋ฉด์—๋Š” ๊ณต์‹์ ์ธ ์ •๋ณด์›๋“ค์ด ์žˆ์Šต๋‹ˆ๋‹ค.
01:23
Those are the people with titles and expertise,
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๊ทธ ์‚ฌ๋žŒ๋“ค์€ ์ง์œ„์™€ ์ „๋ฌธ์ง€์‹์„ ๊ฐ€์ง„,
01:26
who own the company; are spokespeople for the movement.
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ํšŒ์‚ฌ๋ฅผ ์†Œ์œ ํ•˜๊ณ , ๊ทธ ๋™ํ–ฅ์„ ์ด๋„๋Š” ๋Œ€๋ณ€์ž๋“ค์ž…๋‹ˆ๋‹ค.
01:29
They tell you the numbers, and the answers
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๊ทธ๋“ค์€ ๋‹น์‹ ์—๊ฒŒ ์ˆ˜์ž์™€ ํ•ด๋‹ต, ์–‘์ด ์–ด๋Š์ •๋„์ธ์ง€, ์ˆซ์ž๊ฐ€ ์–ด๋Š์ •๋„์ธ์ง€,
01:32
to how much, how many, where, when, and who.
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์–ด๋””์—์„œ, ์–ธ์ œ, ๊ทธ๋ฆฌ๊ณ  ๋ˆ„๊ฐ€์™€ ๊ฐ™์€ ๊ฒƒ์„ ๋งํ•ด์ฃผ์ฃ .
01:35
A second side of the triangle includes overview sources:
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์‚ผ๊ฐํ˜•์˜ ๋‘˜์งธ ๋ฉด์€ ๊ฐœ๊ด„์ ์ธ ์ •๋ณด์›์„ ํฌํ•จํ•ฉ๋‹ˆ๋‹ค:
01:38
academics, consultants, authors,
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ํ•™์ž๋“ค, ๊ณ ๋ฌธ๋“ค, ์ž‘๊ฐ€๋“ค,
01:41
who are not directly connected as stakeholders,
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๊ทธ๋“ค์€ ์ดํ•ด ๋‹น์‚ฌ์ž๋“ค๋กœ ์ง์ ‘ ์—ฐ๊ฒฐ๋˜์–ด ์žˆ์ง€๋Š” ์•Š์ง€๋งŒ,
01:43
but have knowledge of the big picture.
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์ „์ฒด ์ƒํ™ฉ์— ๋Œ€ํ•œ ์ง€์‹์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์ฃ .
01:46
Yet it is the third side of the trifecta - unofficial sources -
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๊ทธ๋Ÿผ์—๋„ ๊ทธ 3์ „์—ฐ์Šน์˜ ์„ธ๋ฒˆ์งธ ๋ฉด -๋น„ ๊ณต์‹์  ์ •๋ณด์›-์ด
01:49
who hold the power of the individual's insight.
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๊ฐœ์ธ์ ์ธ ํ†ต์ฐฐ์˜ ํž˜์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ๋Š” ์‚ฌ๋žŒ์ด์ฃ .
01:52
This is where you can find the why,
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์ด๊ณณ์ด ๋ฐ”๋กœ ๊ทธ ์ด์œ ๋ฅผ ์ฐพ์„ ์ˆ˜ ์žˆ๋Š” ๊ณณ์ด์ฃ .
01:55
Giving consequence on the event, trend, phase, or idea
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์ด๋ฒคํŠธ, ํŠธ๋žœ๋“œ, ๋‹จ๊ณ„, ๋˜๋Š” ์•„์ด๋””์–ด์™€
01:58
and what it means on a soul level to someone affected by it.
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๊ทธ๊ฒƒ์— ์˜ํ•ด ์˜ํ–ฅ์„ ๋ฐ›์€ ๋ˆ„๊ตฐ๊ฐ€์—๊ฒŒ, ์˜ํ˜ผ์˜ ๋‹จ๊ณ„์—์„œ
์˜๋ฏธํ•˜๋Š” ๊ฒƒ์— ๋Œ€ํ•œ ๊ฒฐ๊ณผ๋ฅผ ๋ถ€์—ฌํ•˜์ฃ . ๊ทธ๋Ÿฌ๋ฉด ์–ด๋–ป๊ฒŒ ๊ทธ ๋ณด์„์„ ์ฑ„๊ตดํ•˜์—ฌ,
02:01
So how do you mine for the gems,
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02:04
identifying what is compelling from what is chatter?
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์žก๋‹ด์œผ๋กœ๋ถ€ํ„ฐ ์‹ ๋น™์„ฑ์žˆ๋Š” ๋‹ดํ™”๋ฅผ ์‹๋ณ„ํ• ๊นŒ์š”?
02:07
You ask surprising questions.
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๊ฐ‘์ž‘์Šค๋Ÿฐ ์งˆ๋ฌธ์„ ํ•˜๋Š” ๊ฑฐ์ฃ .
02:09
To achieve the complicated, fragile human connection,
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๋ณต์žกํ•˜๊ณ , ์ทจ์•ฝํ•œ ์ธ๊ฐ„์˜ ์—ฐ๊ฒฐ์„ ์„ฑ์ทจํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š”,
02:12
you regard the stories of every subject as sacred.
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๋ชจ๋“  ์ฃผ์ œ์˜ ์ด์•ผ๊ธฐ๋ฅผ ์„ฑ์Šค๋Ÿฌ์šด ๊ฒƒ์œผ๋กœ ๊ฐ„์ฃผํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
02:15
Realize that an anecdote is oxygen
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์ผํ™”๋Š” ์‚ฐ์†Œ๋ผ๋Š” ๊ฑธ
02:18
that breathes life into a grey story of exposition,
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์ƒ์„ธํ•œ ์„ค๋ช…, ์‚ฌ์‹ค๊ณผ ๋ฐ์ดํ„ฐ์˜ ๋ถ„๋ช…ํ•˜์ง€ ์•Š์€ ์ด์•ผ๊ธฐ์†์œผ๋กœ
02:20
facts and data.
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์ƒ๋ช…์„ ๋ถˆ์–ด๋„ฃ๋Š” ๊ฒƒ์ด๋ผ๋Š” ๊ฑธ ๊นจ๋‹ฌ์œผ์„ธ์š”.
02:22
What the surgeon did at home the morning he operated on a woman's brain tumor.
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์™ธ๊ณผ์˜์‚ฌ๊ฐ€ ๊ทธ๋‚  ์•„์นจ ์ง‘์—์„œ ํ•œ์ผ์€, ํ•œ ์—ฌ์ธ์˜ ๋‡Œ์ข…์–‘ ์ˆ˜์ˆ ์„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:26
How it feels to dream and train for the Olympics for a lifetime.
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์ผ์ƒ๋™์•ˆ ์˜ฌ๋ฆผํ”ฝ์„ ์œ„ํ•ด์„œ ๊ฟˆ์„ ๊พธ๊ณ  ํ›ˆ๋ จ์„ ๋ฐ›๋Š”๊ฒƒ์˜ ๋Š๋‚Œ์€ ์–ด๋–ค๊ฐ€์š”?
02:30
There are times when it is important to convey information quickly,
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๋นจ๋ฆฌ ์ •๋ณด๋ฅผ ์ „๋‹ฌํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•  ๋•Œ๊ฐ€ ์žˆ์ฃ ,
02:34
to present bulleted facts and updates.
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์ค‘์š”ํ•œ ์‚ฌ์‹ค๊ณผ ์ตœ์‹ ์ •๋ณด๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด์„œ ๋ง์ด์ฃ .
02:37
When a situation is urgent, when action is required now,
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์ƒํ™ฉ์ด ๊ธด๋ฐ•ํ•  ๋•Œ, ํ–‰๋™์ด ์ง€๊ธˆ ์š”๊ตฌ๋  ๋•Œ,
02:40
when you need to know where the tornado will hit,
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์–ด๋””์—์„œ ๊ทธ ํ† ๋„ค์ด๋„๊ฐ€ ๋‚ด๋ ค์น ์ง€ ์•Œ์•„์•ผ ํ•  ๋•Œ,
02:43
how fast the fire is spreading, and if it will reach your home today.
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๊ทธ ํ™”์žฌ๊ฐ€ ์–ผ๋งˆ๋‚˜ ๋นจ๋ฆฌ ํผ์ง€๋Š” ์ง€, ๋˜ ๊ทธ๊ฒŒ ์˜ค๋Š˜ ๋‹น์‹ ์˜ ์ง‘์— ๋‹ฟ์„์ง€๋ฅผ์š”.
02:47
But the narrative personal stories
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ํ•˜์ง€๋งŒ ์ €๋„๋ฆฌ์ฆ˜์˜ ๋ถ€ํŽ˜์— ๊ธฐ์—ฌํ•˜๋Š”
02:49
that contribute to the buffet of journalism
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์„œ์ˆ ์ ์ธ ๊ฐœ์ธ์  ์ด์•ผ๊ธฐ๋Š”
02:51
are pieces that have the luxury of a slow dance of information.
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์ •๋ณด์˜ ๋Š๋ฆฐ ๋Œ„์Šค์˜ ํ˜ธ์‚ฌ์Šค๋Ÿฌ์›€์„ ๊ฐ€์ง„ ์กฐ๊ฐ์ž…๋‹ˆ๋‹ค.
02:55
It is this artful solicitation of story
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์ด์•ผ๊ธฐ์˜ ์˜ˆ์ˆ ์ ์ธ ์œ ์ธ์ด
02:57
that will make the journalism memorable
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์ €๋„๋ฆฌ์ฆ˜์„ ๊ธฐ์–ตํ•  ๋งŒํ•˜๊ฒŒ ํ•˜๊ณ 
03:00
and will deliver the narrative bond that will connect us to each other.
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์šฐ๋ฆฌ๊ฐ€ ์„œ๋กœ ์—ฐ๊ฒฐํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•  ์„œ์ˆ ์ ์ธ ์œ ๋Œ€๋ฅผ ์ „๋‹ฌํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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