Capturing authentic narratives - Michele Weldon

109,494 views ・ 2012-08-27

TED-Ed


μ•„λž˜ μ˜λ¬Έμžλ§‰μ„ λ”λΈ”ν΄λ¦­ν•˜μ‹œλ©΄ μ˜μƒμ΄ μž¬μƒλ©λ‹ˆλ‹€.

λ²ˆμ—­: Jeong-Lan Kinser κ²€ν† : Stella Kang
00:17
Every day we are bombarded on all platforms of media
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μš°λ¦¬λŠ” 맀일 μ—¬λŸ¬κ°€μ§€ λ―Έλ””μ–΄ ν”Œλž«νΌμ„ λŠμž„μ—†μ΄ μ ‘ν•©λ‹ˆλ‹€.
00:21
with personal stories that span the continuum
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λ‹Ήν™©μŠ€λŸ½κ³  μ‚¬μ†Œν•œ 것뢀터
00:24
from the embarrassing and the trivial
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κ·Ήμ‹¬ν•˜κ³  μ€‘λŒ€ν•œ κ²ƒκΉŒμ§€
00:26
to the dire and the critical.
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계속 λŠμž„μ—†λŠ” 기간에 개인적인 μ΄μ•ΌκΈ°λ“€λ‘œ 말이죠.
00:28
The foodie posting photos of every plate of lasagna he orders,
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μŒμ‹ μ• ν˜Έκ°€λŠ” κ·Έκ°€ μ£Όλ¬Έν•˜λŠ” λΌμžλƒμ˜ λͺ¨λ“  μ ‘μ‹œ 사진을 올리고,
00:32
the Iranian blogger describing the shooting death
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μ΄λž€μΈ λΈ”λ‘œκ±°λŠ” λ‹ˆλ‹€ μ•„κ°€-솔탄 (Nedā Δ€ghā-Soltān)의
00:34
of Nedā Δ€ghā-Soltān.
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총에 μ˜ν•œ μ£½μŒμ„ κΈ°μˆ ν•˜μ£ .
00:37
Authentic narrative is the glue that connects people,
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본래의 λ‹΄ν™”λŠ” μ‚¬λžŒλ“€μ„ μ—°κ²°ν•˜λŠ” 풀이죠,
00:40
providing a compelling reason to keep reading.
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계속 μ½κ²Œν•˜λ €λŠ” μ‹ λΉ™μ„±μžˆλŠ” 이유λ₯Ό μ œκ³΅ν•˜λ©΄μ„œ 말이죠.
00:43
It makes the personal universal,
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그건 개인적인 것을 보편적이게 ν•˜κ³ ,
00:45
transcends the individual,
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κ·Έ κ°œμΈμ„ μ΄ˆμ›”ν•˜κ²Œ ν•˜λ©°,
00:47
and makes a story timeless and humanistic.
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κ·Έ 이야기λ₯Ό μ˜μ›ν•˜κ³  μΈκ°„μ μ΄κ²Œ λ§Œλ“€μ£ .
00:51
How, as a journalist, do you ask the questions
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μ €λ„λ¦¬μŠ€νŠΈλ‘œμ„œ, μ–΄λ–»κ²Œ,
00:53
that yield this type of narrative?
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이런 μ’…λ₯˜μ˜ λ‹΄ν™”λ₯Ό λ°νžˆλŠ” μ§ˆλ¬Έμ„ ν•˜μ‹œλ‚˜μš”?
00:56
You have to know what to ask of whom.
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당신은 λˆ„κ΅¬μ—κ²Œ 무엇을 λ¬Όμ–΄μ•Ό ν•˜λŠ” 지 μ•Œμ•„μ•Ό ν•©λ‹ˆλ‹€.
00:59
First you need to understand that every piece of journalism
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λ¨Όμ € 당신은 μ €λ„λ¦¬μ¦˜μ˜ λͺ¨λ“  뢀뢄은
01:02
requires a trifecta of sourcing.
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μ •λ³΄μ›μ˜ 3 μ „ μ—°μŠΉμ˜ 정보λ₯Ό μ±„μ›Œμ•Ό ν•©λ‹ˆλ‹€.
01:04
If you picture the reporting process as depicted by a triangle,
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κ·Έ 보고 과정을 μ‚Όκ°ν˜•μ— μ˜ν•΄ λ¬˜μ‚¬ν•œ κ²ƒμœΌλ‘œ μƒμƒν•œλ‹€λ©΄,
01:08
one side will be official sources,
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ν•œλ©΄μ€ 곡식적인 정보원일 κ±°κ³ ,
01:10
another side will be overview sources,
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λ‹€λ₯Έ 면은 κ°œκ΄„μ μΈ 정보원이 될 κ±°κ³ ,
01:13
and a third side will be unofficial sources.
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μ„Έλ²ˆμž¬ 면은 비곡식적인 정보원이 될 κ²ƒμž…λ‹ˆλ‹€.
01:16
All three components are necessary in every well-reported piece.
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세가지 μš”μ†Œ μ „λΆ€κ°€ λͺ¨λ“  잘보고된 정보에 ν•„μˆ˜μ μ΄μ£ .
01:20
The first side has official sources.
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첫 λ©΄μ—λŠ” 곡식적인 정보원듀이 μžˆμŠ΅λ‹ˆλ‹€.
01:23
Those are the people with titles and expertise,
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κ·Έ μ‚¬λžŒλ“€μ€ μ§μœ„μ™€ 전문지식을 가진,
01:26
who own the company; are spokespeople for the movement.
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νšŒμ‚¬λ₯Ό μ†Œμœ ν•˜κ³ , κ·Έ 동ν–₯을 μ΄λ„λŠ” λŒ€λ³€μžλ“€μž…λ‹ˆλ‹€.
01:29
They tell you the numbers, and the answers
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그듀은 λ‹Ήμ‹ μ—κ²Œ μˆ˜μžμ™€ ν•΄λ‹΅, 양이 μ–΄λŠμ •λ„μΈμ§€, μˆ«μžκ°€ μ–΄λŠμ •λ„μΈμ§€,
01:32
to how much, how many, where, when, and who.
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μ–΄λ””μ—μ„œ, μ–Έμ œ, 그리고 λˆ„κ°€μ™€ 같은 것을 말해주죠.
01:35
A second side of the triangle includes overview sources:
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μ‚Όκ°ν˜•μ˜ λ‘˜μ§Έ 면은 κ°œκ΄„μ μΈ 정보원을 ν¬ν•¨ν•©λ‹ˆλ‹€:
01:38
academics, consultants, authors,
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ν•™μžλ“€, κ³ λ¬Έλ“€, μž‘κ°€λ“€,
01:41
who are not directly connected as stakeholders,
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그듀은 이해 λ‹Ήμ‚¬μžλ“€λ‘œ 직접 μ—°κ²°λ˜μ–΄ μžˆμ§€λŠ” μ•Šμ§€λ§Œ,
01:43
but have knowledge of the big picture.
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전체 상황에 λŒ€ν•œ 지식을 λ³΄μœ ν•˜κ³  있죠.
01:46
Yet it is the third side of the trifecta - unofficial sources -
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κ·ΈλŸΌμ—λ„ κ·Έ 3μ „μ—°μŠΉμ˜ μ„Έλ²ˆμ§Έ λ©΄ -λΉ„ 곡식적 정보원-이
01:49
who hold the power of the individual's insight.
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개인적인 ν†΅μ°°μ˜ νž˜μ„ λ³΄μœ ν•˜κ³  μžˆλŠ” μ‚¬λžŒμ΄μ£ .
01:52
This is where you can find the why,
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이곳이 λ°”λ‘œ κ·Έ 이유λ₯Ό 찾을 수 μžˆλŠ” 곳이죠.
01:55
Giving consequence on the event, trend, phase, or idea
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이벀트, νŠΈλžœλ“œ, 단계, λ˜λŠ” 아이디어와
01:58
and what it means on a soul level to someone affected by it.
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그것에 μ˜ν•΄ 영ν–₯을 받은 λˆ„κ΅°κ°€μ—κ²Œ, 영혼의 λ‹¨κ³„μ—μ„œ
μ˜λ―Έν•˜λŠ” 것에 λŒ€ν•œ κ²°κ³Όλ₯Ό λΆ€μ—¬ν•˜μ£ . 그러면 μ–΄λ–»κ²Œ κ·Έ 보석을 μ±„κ΅΄ν•˜μ—¬,
02:01
So how do you mine for the gems,
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02:04
identifying what is compelling from what is chatter?
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μž‘λ‹΄μœΌλ‘œλΆ€ν„° μ‹ λΉ™μ„±μžˆλŠ” λ‹΄ν™”λ₯Ό μ‹λ³„ν• κΉŒμš”?
02:07
You ask surprising questions.
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κ°‘μž‘μŠ€λŸ° μ§ˆλ¬Έμ„ ν•˜λŠ” κ±°μ£ .
02:09
To achieve the complicated, fragile human connection,
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λ³΅μž‘ν•˜κ³ , μ·¨μ•½ν•œ μΈκ°„μ˜ 연결을 μ„±μ·¨ν•˜κΈ° μœ„ν•΄μ„œλŠ”,
02:12
you regard the stories of every subject as sacred.
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λͺ¨λ“  주제의 이야기λ₯Ό μ„±μŠ€λŸ¬μš΄ κ²ƒμœΌλ‘œ κ°„μ£Όν•΄μ•Ό ν•©λ‹ˆλ‹€.
02:15
Realize that an anecdote is oxygen
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μΌν™”λŠ” μ‚°μ†ŒλΌλŠ” κ±Έ
02:18
that breathes life into a grey story of exposition,
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μƒμ„Έν•œ μ„€λͺ…, 사싀과 λ°μ΄ν„°μ˜ λΆ„λͺ…ν•˜μ§€ μ•Šμ€ μ΄μ•ΌκΈ°μ†μœΌλ‘œ
02:20
facts and data.
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생λͺ…을 λΆˆμ–΄λ„£λŠ” κ²ƒμ΄λΌλŠ” κ±Έ κΉ¨λ‹¬μœΌμ„Έμš”.
02:22
What the surgeon did at home the morning he operated on a woman's brain tumor.
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μ™Έκ³Όμ˜μ‚¬κ°€ κ·Έλ‚  μ•„μΉ¨ μ§‘μ—μ„œ ν•œμΌμ€, ν•œ μ—¬μΈμ˜ λ‡Œμ’…μ–‘ μˆ˜μˆ μ„ ν–ˆμŠ΅λ‹ˆλ‹€.
02:26
How it feels to dream and train for the Olympics for a lifetime.
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μΌμƒλ™μ•ˆ μ˜¬λ¦Όν”½μ„ μœ„ν•΄μ„œ κΏˆμ„ κΎΈκ³  ν›ˆλ ¨μ„ λ°›λŠ”κ²ƒμ˜ λŠλ‚Œμ€ μ–΄λ–€κ°€μš”?
02:30
There are times when it is important to convey information quickly,
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빨리 정보λ₯Ό μ „λ‹¬ν•˜λŠ” 것이 μ€‘μš”ν•  λ•Œκ°€ 있죠,
02:34
to present bulleted facts and updates.
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μ€‘μš”ν•œ 사싀과 μ΅œμ‹ μ •λ³΄λ₯Ό μ œμ‹œν•˜κΈ° μœ„ν•΄μ„œ 말이죠.
02:37
When a situation is urgent, when action is required now,
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상황이 κΈ΄λ°•ν•  λ•Œ, 행동이 μ§€κΈˆ μš”κ΅¬λ  λ•Œ,
02:40
when you need to know where the tornado will hit,
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μ–΄λ””μ—μ„œ κ·Έ 토넀이도가 내렀칠지 μ•Œμ•„μ•Ό ν•  λ•Œ,
02:43
how fast the fire is spreading, and if it will reach your home today.
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κ·Έ ν™”μž¬κ°€ μ–Όλ§ˆλ‚˜ 빨리 νΌμ§€λŠ” 지, 또 그게 였늘 λ‹Ήμ‹ μ˜ 집에 닿을지λ₯Όμš”.
02:47
But the narrative personal stories
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ν•˜μ§€λ§Œ μ €λ„λ¦¬μ¦˜μ˜ λΆ€νŽ˜μ— κΈ°μ—¬ν•˜λŠ”
02:49
that contribute to the buffet of journalism
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μ„œμˆ μ μΈ 개인적 μ΄μ•ΌκΈ°λŠ”
02:51
are pieces that have the luxury of a slow dance of information.
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μ •λ³΄μ˜ 느린 λŒ„μŠ€μ˜ ν˜Έμ‚¬μŠ€λŸ¬μ›€μ„ 가진 μ‘°κ°μž…λ‹ˆλ‹€.
02:55
It is this artful solicitation of story
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μ΄μ•ΌκΈ°μ˜ 예술적인 유인이
02:57
that will make the journalism memorable
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μ €λ„λ¦¬μ¦˜μ„ κΈ°μ–΅ν•  λ§Œν•˜κ²Œ ν•˜κ³ 
03:00
and will deliver the narrative bond that will connect us to each other.
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μš°λ¦¬κ°€ μ„œλ‘œ μ—°κ²°ν•  수 μžˆλ„λ‘ ν•  μ„œμˆ μ μΈ μœ λŒ€λ₯Ό 전달할 κ²ƒμž…λ‹ˆλ‹€.
이 μ›Ήμ‚¬μ΄νŠΈ 정보

이 μ‚¬μ΄νŠΈλŠ” μ˜μ–΄ ν•™μŠ΅μ— μœ μš©ν•œ YouTube λ™μ˜μƒμ„ μ†Œκ°œν•©λ‹ˆλ‹€. μ „ 세계 졜고의 μ„ μƒλ‹˜λ“€μ΄ κ°€λ₯΄μΉ˜λŠ” μ˜μ–΄ μˆ˜μ—…μ„ 보게 될 κ²ƒμž…λ‹ˆλ‹€. 각 λ™μ˜μƒ νŽ˜μ΄μ§€μ— ν‘œμ‹œλ˜λŠ” μ˜μ–΄ μžλ§‰μ„ 더블 ν΄λ¦­ν•˜λ©΄ κ·Έκ³³μ—μ„œ λ™μ˜μƒμ΄ μž¬μƒλ©λ‹ˆλ‹€. λΉ„λ””μ˜€ μž¬μƒμ— 맞좰 μžλ§‰μ΄ μŠ€ν¬λ‘€λ©λ‹ˆλ‹€. μ˜κ²¬μ΄λ‚˜ μš”μ²­μ΄ μžˆλŠ” 경우 이 문의 양식을 μ‚¬μš©ν•˜μ—¬ λ¬Έμ˜ν•˜μ‹­μ‹œμ˜€.

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