Capturing authentic narratives - Michele Weldon

109,494 views ・ 2012-08-27

TED-Ed


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譯者: Geoff Chen 審譯者: Jephian Lin
00:17
Every day we are bombarded on all platforms of media
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每天,我們都被所有媒體平臺上的
00:21
with personal stories that span the continuum
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各種個人故事、
00:24
from the embarrassing and the trivial
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或尷尬的瑣碎小事
00:26
to the dire and the critical.
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疲勞轟炸
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The foodie posting photos of every plate of lasagna he orders,
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饕客把他們吃的每客 義大利千層麵貼上網
00:32
the Iranian blogger describing the shooting death
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伊朗部落客描述 Nedā Āghā-Soltān
00:34
of Nedā Āghā-Soltān.
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被槍擊死亡事件
00:37
Authentic narrative is the glue that connects people,
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真實的故事是個黏合劑 它使人們彼此連結
00:40
providing a compelling reason to keep reading.
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提供我們繼續閱讀的充分理由
00:43
It makes the personal universal,
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它把私人事件上升為公眾議題
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transcends the individual,
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超越了個體
00:47
and makes a story timeless and humanistic.
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讓一個故事成為永恆、並且發揚人性
00:51
How, as a journalist, do you ask the questions
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作為一個記者,你該如何問問題
00:53
that yield this type of narrative?
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以完成這種類型的故事呢?
00:56
You have to know what to ask of whom.
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你必須知道 向什麼對象問什麽事
00:59
First you need to understand that every piece of journalism
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首先你要瞭解,每一則新聞
01:02
requires a trifecta of sourcing.
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需要有三方資料來源
01:04
If you picture the reporting process as depicted by a triangle,
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如果你將報導過程想像為一個三角形
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one side will be official sources,
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它的一邊是 官方資料來源
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another side will be overview sources,
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另一邊是 概述論式的來源
01:13
and a third side will be unofficial sources.
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而第三邊是 非官方消息來源
01:16
All three components are necessary in every well-reported piece.
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這三個元素在 任何完整的新聞中都缺一不可
01:20
The first side has official sources.
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第一側有官方消息來源
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Those are the people with titles and expertise,
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這些人擁有頭銜與專門知識
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who own the company; are spokespeople for the movement.
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他們可能是企業老闆 可能是某一事件的代言人
01:29
They tell you the numbers, and the answers
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他們告訴你 數據、答案、
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to how much, how many, where, when, and who.
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還有數量、 地點、時間、和對象
01:35
A second side of the triangle includes overview sources:
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這三角的第二側 包括概論式的消息來源:
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academics, consultants, authors,
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學者、 顧問、 作者、
01:41
who are not directly connected as stakeholders,
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一些與事件沒有直接利益關係的人
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but have knowledge of the big picture.
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但他們擁有描述事件全貌的知識
01:46
Yet it is the third side of the trifecta - unofficial sources -
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然而,這三角的第三側 ——非官方消息來源——
01:49
who hold the power of the individual's insight.
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掌握了個人見解的力量
01:52
This is where you can find the why,
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就是在這兒,你可以找到事件的源由
01:55
Giving consequence on the event, trend, phase, or idea
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它提供事件、 趨勢、 階段、或想法的前因後果
01:58
and what it means on a soul level to someone affected by it.
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以及在靈魂層面 所影響與涉及的意義
02:01
So how do you mine for the gems,
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所以,你如何從中挖掘寶藏
02:04
identifying what is compelling from what is chatter?
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查明是什麼令人信服? 以及是什麽打動人心?
02:07
You ask surprising questions.
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你提出令人驚訝的問題
02:09
To achieve the complicated, fragile human connection,
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為了實現複雜、 脆弱的人性聯繫
02:12
you regard the stories of every subject as sacred.
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你把每一主題的故事都視為神聖
02:15
Realize that an anecdote is oxygen
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意識到,趣聞軼事是氧氣
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that breathes life into a grey story of exposition,
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將事實和資料
02:20
facts and data.
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形成充滿活力的故事
02:22
What the surgeon did at home the morning he operated on a woman's brain tumor.
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外科醫師對那女人進行腦腫瘤手術 當天早晨在家裡做什麽
02:26
How it feels to dream and train for the Olympics for a lifetime.
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夢想著奧運、和為奧運會訓練的感覺是什麽
02:30
There are times when it is important to convey information quickly,
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有時候快速地傳達資訊是很重要的
02:34
to present bulleted facts and updates.
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這樣才能 分點敘述事實和即時更新
02:37
When a situation is urgent, when action is required now,
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當緊急情況出現時,當即刻必須採取行動時
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when you need to know where the tornado will hit,
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當你需要知道龍捲風來襲的地點時
02:43
how fast the fire is spreading, and if it will reach your home today.
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火災如何地蔓延,並且,它是否在今天殃及你家
02:47
But the narrative personal stories
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但個人故事的敘述
02:49
that contribute to the buffet of journalism
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這項豐富了新聞自助餐的東西
02:51
are pieces that have the luxury of a slow dance of information.
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是原始資訊演出的這齣慢舞 的額外奢華片段
02:55
It is this artful solicitation of story
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它是對一則故事的懇切邀約
02:57
that will make the journalism memorable
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將使得這新聞令人難以忘卻
03:00
and will deliver the narrative bond that will connect us to each other.
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並傳遞使我們彼此連結的 故事的力量
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