Capturing authentic narratives - Michele Weldon

108,256 views ・ 2012-08-27

TED-Ed


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翻译人员: Mingying Wang 校对人员: Amy H. Fann
00:17
Every day we are bombarded on all platforms of media
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每天,我们都会被各种平台媒体上,
00:21
with personal stories that span the continuum
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所充斥的各种私人故事所轰炸。
00:24
from the embarrassing and the trivial
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从令人尴尬的琐事
00:26
to the dire and the critical.
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到可怕的, 充满批判性的事。
00:28
The foodie posting photos of every plate of lasagna he orders,
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美食家会展示出每盘烤宽面条,
00:32
the Iranian blogger describing the shooting death
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伊朗博主会描述Nedā Āghā-Soltān
00:34
of Nedā Āghā-Soltān.
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被枪击致死的事情。
00:37
Authentic narrative is the glue that connects people,
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真实可信的叙述可如胶水般联系着人们,
00:40
providing a compelling reason to keep reading.
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让他们无法不继续阅读。
00:43
It makes the personal universal,
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它让个人的小宇宙
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transcends the individual,
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超越了个人的范畴,
00:47
and makes a story timeless and humanistic.
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也使每个故事都变得永恒并充满人文色彩。
00:51
How, as a journalist, do you ask the questions
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作为一个记者,你该如何通过提问
00:53
that yield this type of narrative?
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来引出这样的故事呢?
00:56
You have to know what to ask of whom.
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你必须知道要问什么,该问谁?
00:59
First you need to understand that every piece of journalism
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首先你需要去知道新闻的每个信息源
01:02
requires a trifecta of sourcing.
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都有着三足鼎立的信息来源。
01:04
If you picture the reporting process as depicted by a triangle,
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如果你将报道过程 描绘为一个三角形,
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one side will be official sources,
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一边是官方信息源,
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another side will be overview sources,
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另一边是被纵观全局的信息源,
01:13
and a third side will be unofficial sources.
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剩下一边是非官方信息源。
01:16
All three components are necessary in every well-reported piece.
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这三种元素都是优秀报道中不可缺少的。
01:20
The first side has official sources.
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第一边的官方消息源
01:23
Those are the people with titles and expertise,
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是指那些有职权、有专业知识的人。
01:26
who own the company; are spokespeople for the movement.
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一般是公司负责人,或者是行动的新闻发言人。
01:29
They tell you the numbers, and the answers
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他们会向你提供数据并给出回答。
01:32
to how much, how many, where, when, and who.
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比如:谁?哪里?什么时候?多少钱?
01:35
A second side of the triangle includes overview sources:
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第二边是指纵览全局的消息源,
01:38
academics, consultants, authors,
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像学者、咨询师、作家等
01:41
who are not directly connected as stakeholders,
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他们并不和事件有直接利益关联,
01:43
but have knowledge of the big picture.
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但他们的知识让他们能纵观全局。
01:46
Yet it is the third side of the trifecta - unofficial sources -
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第三边,非官方消息源
01:49
who hold the power of the individual's insight.
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代表着个人的观点。
01:52
This is where you can find the why,
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你可以把事件的来龙去脉,
01:55
Giving consequence on the event, trend, phase, or idea
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发展阶段,趋势 以及因果联系都弄清楚。
01:58
and what it means on a soul level to someone affected by it.
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及这对被卷入其中的人 产生了怎样的深层影响。
02:01
So how do you mine for the gems,
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那么,怎样才能挖掘到这些宝藏?
02:04
identifying what is compelling from what is chatter?
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怎样区别哪些内容引人入胜, 哪些乏善可陈?
02:07
You ask surprising questions.
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答案就是:提些意料之外的问题。
02:09
To achieve the complicated, fragile human connection,
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为了维护复杂而脆弱的人际关系,
02:12
you regard the stories of every subject as sacred.
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你需要尊重每一个故事的主人公。
02:15
Realize that an anecdote is oxygen
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你要意识到有趣的故事就如氧气
02:18
that breathes life into a grey story of exposition,
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让平淡无奇的事情、事实与数据
02:20
facts and data.
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变得生动形象。
02:22
What the surgeon did at home the morning he operated on a woman's brain tumor.
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一个早辰做脑瘤手术的外科医生 在家里时会做什么?
02:26
How it feels to dream and train for the Olympics for a lifetime.
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终生为奥运的梦想奋力 是什么样的感受?
02:30
There are times when it is important to convey information quickly,
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有时候,迅速有效传递信息是很重要的
02:34
to present bulleted facts and updates.
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把事情和进展简明扼要的传达出来。
02:37
When a situation is urgent, when action is required now,
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尤其是当情况紧急的时候。
02:40
when you need to know where the tornado will hit,
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比方说,龙卷风会到影响哪里?
02:43
how fast the fire is spreading, and if it will reach your home today.
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或,火势的情况如何? 是否会影响到你家?
02:47
But the narrative personal stories
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然而在讲述个人故事的时候
02:49
that contribute to the buffet of journalism
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让报道更为精彩的要素却是
02:51
are pieces that have the luxury of a slow dance of information.
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那些更精致、更细节的信息
02:55
It is this artful solicitation of story
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富有技巧的讲述
02:57
that will make the journalism memorable
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会让读者对这个故事更加印象深刻
03:00
and will deliver the narrative bond that will connect us to each other.
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这种讲述方式也能让人们更紧密地 联系在一起。
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