How people rationalize fraud - Kelly Richmond Pope

Kako ljudi racionaliziraju prijevaru - Kelly Richmond Pope

493,889 views

2015-06-08 ・ TED-Ed


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How people rationalize fraud - Kelly Richmond Pope

Kako ljudi racionaliziraju prijevaru - Kelly Richmond Pope

493,889 views ・ 2015-06-08

TED-Ed


Dvaput kliknite na engleske titlove ispod za reprodukciju videozapisa.

Prevoditelj: Martina Valković Recezent: Ivan Stamenković
00:06
If you ask people whether they think stealing is wrong,
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Ako pitate ljude smatraju li da je krađa pogrešna,
00:10
most of them would answer, "Yes."
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većina će ih odgovoriti "da".
00:12
And yet, in 2013, organizations all over the world
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A ipak, procjenjuje se da su, u 2013., organizacije diljem svijeta
00:16
lost an estimated total of 3.7 trillion dollars to fraud,
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izgubile ukupno 3,7 trilijuna dolara zbog prijevara,
00:22
which includes crimes like embezzlement,
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što uključuje zločine poput pronevjere,
00:24
pyramid schemes,
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piramidalnih shema,
00:26
and false insurance claims.
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i prijevara vezanih za osiguranje.
00:28
This wasn't just the work of a few bad apples.
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To nije bilo samo djelo nekoliko pokvarenih pojedinaca.
00:31
The truth is that many people are susceptible
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Istina je da je mnogo ljudi podložno
00:33
not only to the temptation to commit fraud
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ne samo iskušenju da počini prijevaru,
00:36
but to convincing themselves that they've done nothing wrong.
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već i uvjeravanju sebe samih da nisu učinili ništa loše.
00:40
So why does fraud happen?
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Zašto se prijevare događaju?
00:42
While individual motivations may differ from case to case,
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Dok se individualni motivi mogu razlikovati od slučaja do slučaja,
00:46
the fraud triangle,
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trokut prijevare,
00:47
a model developed by criminologist Donald Cressey,
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model kojeg je razvio kriminolog Donald Cressey,
00:51
shows three conditions that make fraud likely:
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pokazuje tri uvjeta koji prijevaru čine vjerojatnom:
00:54
pressure, opportunity, and rationalization.
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pritisak, prilika i racionalizacija.
00:58
Pressure is often what motivates someone to engage in fraud to begin with.
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Pritisak je često ono što motivira nekoga da se uopće i upusti u prijevaru.
01:02
It could be a personal debt,
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To može biti osobni dug,
01:04
an addiction,
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ovisnost,
01:05
an earnings quota,
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visina dohotka,
01:06
a sudden job loss,
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iznenadni gubitak posla,
01:08
or an illness in the family.
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ili bolest u obitelji.
01:10
As for opportunity, many people in both public and private sectors
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Što se tiče mogućnosti, mnogi ljudi i u javnom i u privatnom sektoru
01:14
have access to tools that enable them to commit and conceal fraud:
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imaju pristup alatima koji im omogućavaju da izvrše i prikriju prijevaru:
01:19
corporate credit cards,
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korporativne kreditne kartice,
01:20
internal company data,
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interni podaci tvrtke,
01:22
or control over the budget.
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ili kontrola nad budžetom.
01:24
The combination of pressure
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Kombinacija pritiska
01:26
and being exposed to such opportunities on a daily basis
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i izloženosti tim mogućnostima na dnevnoj bazi
01:29
can create a strong temptation.
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mogu izazvati snažno iskušenje.
01:32
But even with these two elements,
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No, čak i s ova dva elementa,
01:34
most fraud still requires rationalization.
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većina prijevara i dalje zahtijeva racionalizaciju.
01:38
Many fraudsters are first time offenders,
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Mnogim prevarantima to je prvo kazneno djelo,
01:40
so in order to commit an act most would regard as wrong,
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pa tako, da bi počinili nešto što većina smatra pogrešnim,
01:44
they need to justify it to themselves.
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trebaju to opravdati samima sebi.
01:46
Some feel entitled to the money because they are underpaid and overworked
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Neki smatraju da imaju pravo na taj novac zato što su potplaćeni i previše rade,
01:51
and others believe their fraud is victimless,
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a drugi vjeruju da je njihova prijevara zločin bez žrtve,
01:54
perhaps even planning to return the money once their crisis is resolved.
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možda čak planiraju i vratiti novac kad se njihova kriza razrješi.
01:58
Some of the most common types of fraud
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Neki od najčešćih tipova prijevare
02:00
don't even register as such to the perpetrator.
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se čak i ne čine kao prijevara njihovim počiniteljima.
02:03
Examples include employees fudging time sheets or expense reports,
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Primjeri su zaposlenici koji lažiraju izvještaje o radnim satima ili troškovima,
02:08
taxpayers failing to report cash earnings,
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porezni obveznici koji ne prijavljuju zaradu u gotovini,
02:11
or service providers overbilling insurance companies.
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ili pružatelje usluga koji previše naplaćuju osiguravajućim društvima.
02:15
Though these may seem small,
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Iako se ovi prijestupi čine minornima,
02:17
and can sometimes only involve hundreds of dollars,
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i nekada mogu uključivati samo stotine dolara,
02:19
they all contribute to the big picture.
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svi oni doprinose široj slici.
02:22
And then there's fraud on a massive scale.
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I onda imamo prijevare na masovnoj razini.
02:25
In 2003, Italian dairy food giant Parmalat went bankrupt
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Godine 2003., talijanski mliječni div Parmalat je bankrotirao
02:31
after it was found to have fabricated a 4 billion dollar bank account
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nakon što je otkriveno da je lažirao bankovni račun od 4 milijarde dolara
02:37
and falsified financial statements
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i falsificirao financijska izvješća
02:39
to hide the fact that its subsidiaries had been losing money.
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kako bi sakrio činjenicu da su njegove podružnice gubile novac.
02:42
Because it was family controlled,
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Bio je obiteljski upravljan,
02:44
corporate governance and regulator supervision were difficult,
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pa je bilo teško sprovesti korporativno upravljanje i regulatorni
02:47
and the company likely hoped that the losses could be recouped
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nadzor, i kompanija se vjerojatno nadala da će gubici biti nadoknađeni
02:51
before anyone found out.
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prije no što itko sazna.
02:53
And it's not just corporate greed.
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I to nije samo korporativna pohlepa.
02:56
Governments and non-profits are also susceptible to fraud.
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Vlade i neprofitne organizacije su također podložne prijevarama.
03:00
During her time as City Comptroller for Dixon, Illinois,
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Dok je radila kao gradski financijski kontrolor za Dixon, Illinois,
03:03
Rita Crundwell embezzled over 53 million dollars.
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Rita Crundwell pronevjerila je više od 53 milijuna dolara.
03:08
Rita was one of the country's leading quarter horse breeders
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Rita je bila jedan od vodećih uzgajivača konja u državi
03:12
and winner of 52 world championships.
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i osvajačica 52 svjetska prvenstva.
03:15
But the cost of maintaining the herd ran to 200,000 dollars per month.
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No, trošak održavanja krda penjao se do 200,000 dolara mjesečno.
03:20
Because her position gave her complete control over city finances,
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Zato što joj je njena pozicija dala potpunu kontrolu nad gradskim financijama,
03:24
she was easily able to divert money
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lako je mogla preusmjeriti novac
03:27
to an account she used for private expenses,
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na račun kojeg je koristila za privatne troškove,
03:30
and the scheme went unnoticed for 20 years.
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što je 20 godina prolazilo neopaženo.
03:33
It is believed that Crundwell felt entitled to a lavish lifestyle
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Misli se da je Crundwell smatrala da ima pravo na raskošan životni stil
03:37
based on her position,
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zbog svoje pozicije
03:38
and the notoriety her winnings brought to the city.
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i čuvenosti koju su njene pobjede donijele gradu.
03:42
It's tempting to think of fraud as a victimless crime
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Primamljivo je misliti o prijevari kao o zločinu bez
03:45
because corporations and civic institutions aren't people.
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žrtve, zato što korporacije i gradske ustanove nisu ljudi.
03:49
But fraud harms real people in virtually every case:
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No, prijevara šteti stvarnim ljudima u praktično svakom slučaju:
03:53
the employees of Parmalat who lost their jobs,
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zaposlenicima Parmalata koji su izgubili svoje poslove,
03:56
the citizens of Dixon whose taxes subsidized horse breeding,
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građanima Dixona čiji su porezi subvencionirali uzgoj konja,
04:00
the customers of companies which raise their prices to offset losses.
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klijentima kompanija koje dižu svoje cijene kako bi neutralizirali gubitke.
04:04
Sometimes the effects are obvious and devestating,
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Ponekad su posljedice očite i razorne,
04:07
like when Bernie Madoff caused thousands of people to lose their life savings.
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kao kada je Bernie Madoff uzrokovao gubitak životnih ušteđevina tisuća ljudi.
04:11
But often they're subtle and not easy to untangle.
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Ali često su suptilne i teže razmrsive.
04:15
Yet someone, somewhere is left holding the bill.
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Ipak, netko, negdje, mora platiti cijenu.
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