John Hockenberry: We are all designers

Translator: Morton Bast Reviewer: Thu-Huong Ha

Prevodilac: Tereza Ivanovic Lektor: Tatjana Jevdjic

I am no designer, nope, no way.

Ja nisam dizajner, nikako.

My dad was,

Moj otac je to bio,

which is kind of an interesting way to grow up.

pa je odrastanje bilo zanimljivo.

I had to figure out what it is my dad did

Morao sam da shvatim šta je moj otac radio

and why it was important.

i zašto je to bilo važno.

Dad talked a lot about bad design when we were growing up,

Dok smo odrastali, tata je mnogo pričao o lošem dizajnu,

you know, "Bad design is just people not thinking, John," he would say

kao: "Loš dizajn je kad ljudi prosto ne misle, Džone", govorio bi

whenever a kid would be injured by a rotary lawn mower

kad god bi kosilica povredila neko dete

or, say, a typewriter ribbon would get tangled

ili kada bi se traka u pisaćoj mašini zamrsila

or an eggbeater would get jammed in the kitchen.

ili kada bi mutilica za jaje zaribala.

You know, "Design -- bad design, there's just no excuse for it.

"Dizajn -- loš dizajn, za to jednostavno nema opravdanja.

It's letting stuff happen without thinking about it.

To je kad dozvolite da se stvari dese, a da ne razmišljate o njima.

Every object should be about something, John.

Svaka stvar mora da oslikava nešto, Džone.

It should imagine a user.

Mora da zamisli korisnika.

It should cast that user in a story starring the user and the object.

Mora da dodeli ulogu korisniku u priči gde su glavni korisnik i objekat.

Good design," my dad said, "is about supplying intent."

Otac bi govorio: "Dobar dizajn obezbeđuje nameru."

That's what he said.

To je ono što je rekao.

Dad helped design the control panels for the IBM 360 computer.

Tata je pomagao u dizajniranju kontrolnih panela za kompjutere IBM 360.

That was a big deal; that was important. He worked for Kodak for a while; that was important.

To je bilo nešto veliko, važno. Radio je jedno vreme za Kodak; to je bilo važno.

He designed chairs and desks and other office equipment for Steelcase; that was important.

Za Steelcase je dizajnirao stolice, radne stolove i drugu kancelarijsku opremu; to je bilo važno.

I knew design was important in my house because, for heaven's sake, it put food on our table, right?

Znam da je bavljenje dizajnom bilo važno u mojoj kući, pobogu, od toga smo živeli, zar ne?

And design was in everything my dad did.

Kreativnost je bila u svemu što je tata radio.

He had a Dixieland jazz band when we were growing up,

Dok smo odrastali, imao je jednu Diksilend džez grupu

and he would always cover Louis Armstrong tunes.

i on bi uvek svirao melodije Luja Armstronga.

And I would ask him every once in a while,

Povremeno bih ga zapitao:

"Dad, do you want it to sound like the record?"

"Tata, da li bi hteo da to zvuči kao sa ploče?"

We had lots of old jazz records lying around the house.

Imali smo mnogo ploča sa džez muzikom svuda po kući.

And he said, "No, never, John, never.

A on je rekao: "Ne, nikad, Džone, nikad.

The song is just a given, that's how you have to think about it.

O pesmi moraš da misliš kao da je ona samo zadata tema.

You gotta make it your own. You gotta design it.

Moraš je učiniti svojom. Moraš da je kreiraš.

Show everyone what you intend," is what he said.

Pokaži svima šta nameravaš," rekao je on.

"Doing that, acting by design, is what we all should be doing.

"Takvo delovanje, kroz dizajn, je ono što svi treba da radimo.

It's where we all belong."

Tu pripadamo."

All of us? Designers?

Svi mi? Dizajneri?

Oh, oh, Dad. Oh, Dad.

Oh, oh, tata.

The song is just a given.

Pesma je samo zadata.

It's how you cover it that matters.

Bitno je kako je pokrivaš.

Well, let's hold on to that thought for just a minute.

Vratićemo se na tu misao za neki minut.

It's kind of like this wheelchair I'm in, right?

To je nešto kao ova kolica u kojima sam ja, zar ne?

The original tune? It's a little scary.

Originalna melodija? Malo je zastrašujuće.

"Ooh, what happened to that dude?

"Jao, šta se desilo onom tipu?

He can't walk. Anybody know the story?

Ne može da hoda. Zna li neko zašto?

Anybody?"

Bilo ko?"

I don't like to talk about this very much, but I'll tell you guys the story today.

Ne volim baš mnogo da pričam o ovome, ali vama ću danas ispričati priču.

All right, exactly 36 years ago this week, that's right,

Ove nedelje sam, pre tačno 36 godina,

I was in a poorly designed automobile

bio u loše dizajniranom automobilu

that hit a poorly designed guardrail

koji je udario u loše dizajniranu zaštitnu ogradu,

on a poorly designed road in Pennsylvania,

na jadno dizajniranom putu u Pensilvaniji

and plummeted down a 200-foot embankment

i srušio se niz 60m nasipa

and killed two people in the car.

i dvoje ljudi u kolima je poginulo.

But ever since then, the wheelchair has been a given in my life.

Od tada su invalidska kolica u mom životu.

My life, at the mercy of good design and bad design.

Moj život je u milosti dobrog i lošeg dizajna.

Think about it. Now, in design terms,

Zamislite to. U smislu dizajna,

a wheelchair is a very difficult object.

kolica su veoma složen objekat.

It mostly projects tragedy and fear and misfortune,

Uglavnom usmeravaju na tragediju i strah i nesreću

and it projects that message, that story, so strongly

i tako snažno projektuju tu poruku, tu priču,

that it almost blots out anything else.

da skoro brišu sve ostalo.

I roll swiftly through an airport, right?

Lagano se kotrljam po aerodromu, zar ne?

And moms grab their kids out of the way and say, "Don't stare!"

I mame grabe svoju decu s mog puta i govore: "Ne zuri!"

The poor kid, you know, has this terrified look on his face, God knows what they think.

Jadno dete ima ovaj užasnuti pogled na svom licu, bog zna šta misli.

And for decades, I'm going,

I tako decenijama,

why does this happen? What can I do about it? How can I change this? I mean there must be something.

zašto se ovo dešava? Šta mogu da učinim? Kako to mogu da promenim? Mora da postoji nešto.

So I would roll, I'd make no eye contact -- just kinda frown, right?

Tako bih se kotrljao, ne pogledavši nikog u oči -- kao neki mrgud, zar ne?

Or I'd dress up really, really sharply or something.

Ili bih se obukao u nešto zaista upadljivo.

Or I'd make eye contact with everyone --

Ili bih svakog gledao u oči --

that was really creepy; that didn't work at all.

bilo je to zaista jezivo; uopšte nije uspevalo.

(Laughter)

(Smeh)

You know anything, I'd try. I wouldn't shower for a week -- nothing worked.

Svašta sam pokušavao. Ne bih se tuširao nedelju dana -- ali ništa nije vredelo.

Nothing whatsoever worked until a few years ago,

Ništa nije vredelo do pre nekoliko godina, kada

my six-year-old daughters were looking at this wheelchair catalog that I had, and they said,

su moje šestogodišnje ćerke gledale u katalog za kolica, i rekle:

"Oh, Dad! Dad! Look, you gotta get these, these flashy wheels -- you gotta get 'em!"

"Tata, tata! Vidi, ovo moraš da nabaviš, ove svetlucave točkove -- moraš da ih nabaviš!"

And I said, "Oh, girls, Dad is a very important journalist,

A ja sam rekao: "Joj, curice, tata je jako važan novinar,

that just wouldn't do at all."

ovo uopšte ne bi valjalo."

And of course, they immediately concluded,

One su, naravno, odmah zaključile:

"Oh, what a bummer, Dad. Journalists aren't allowed to have flashy wheels.

"Jao, kakva šteta, tata. Novinari ne smeju imati svetlucave točkove.

I mean, how important could you be then?" they said.

Kako bi onda bio važan?", rekle su.

I went, "Wait a minute, all right, right -- I'll get the wheels." Purely out of protest,

"Čekajte samo tren, u redu, u redu, kupiću te točkove." Baš iz inata

I got the flashy wheels, and I installed them and --

kupio sam svetlucave točkove, montirao ih --

check this out. Could I have my special light cue please?

vidite. Da li možete sad da podesite svetla?

(Laughter)

(Smeh)

Look at that!

Vidite ovo!

Now ... look at, look at this! Look at this!

I ovo, i ovo! Vidite!

So what you are looking at here

Ono što sada gledate

has completely changed my life,

potpuno je promenilo moj život,

I mean totally changed my life.

mislim skroz mi je promenilo život.

Instead of blank stares and awkwardness,

Umesto praznih pogleda i neprijatnosti,

now it is pointing and smiling!

sad pokazuju na mene i smeju se!

People going, "Awesome wheels, dude! Those are awesome!

Kažu: "Fenomenalni točkovi, frajeru! Baš su super!

I mean, I want some of those wheels!" Little kids say,

I ja hoću takve!" Klinci kažu:

"Can I have a ride?"

"Mogu li da se provozam?"

(Laughter)

(Smeh)

And of course there's the occasional person --

Tu su i, kao slučajno,

usually a middle-aged male who will say,

obično muškarci srednjih godina, koji kažu:

"Oh, those wheels are great!

"Ti točkovi su sjajni!

I guess they're for safety, right?"

To je zbog bezbednosti, je l' ?"

(Laughter)

(Smeh)

No! They're not for safety.

Ne! Nisu zbog bezbednosti.

No, no, no, no, no.

Ne, ne.

What's the difference here,

U čemu je razlika između

the wheelchair with no lights

kolica bez svetla

and the wheelchair with lights?

i kolica sa svetlima?

The difference is intent.

Razlika je u nameri.

That's right, that's right; I'm no longer a victim.

Tako je. Više nisam žrtva.

I chose to change the situation -- I'm the Commander of the Starship Wheelchair with the phaser wheels in the front. Right?

Rešio sam da promenim situaciju -- Ja sam komandant svemirskog broda "Kolica", koji ima prednje fazne točkove. Je l' tako?

Intent changes the picture completely.

Namera potpuno menja sliku.

I choose to enhance

Rešio sam da poboljšam

this rolling experience

ovo iskustvo kotrljanja

with a simple design element.

jednim jednostavnim kreativnim elementom.

Acting with intent.

Postupanje sa namerom.

It conveys authorship.

Ovo se već odnosi na autorsko pravo.

It suggests that someone is driving.

Sugeriše da neko vozi.

It's reassuring; people are drawn to it.

Ubeđuje, privlači ljude.

Someone making the experience their own.

Neko stvara sopstveno iskustvo.

Covering the tragic tune

Pokriva tragičnu melodiju

with something different,

nečim što je drugačije,

something radically different.

nečim što je iz korena različito.

People respond to that.

Ljudi reaguju na to.

Now it seems simple, but actually I think

Sada izgleda jednostavno, ali u stvari mislim

in our society and culture in general,

da u našem društvu i kulturi uopšte,

we have a huge problem with intent.

imamo veliki problem sa namerom.

Now go with me here. Look at this guy. You know who this is?

Hajdete sad. Pogledajte ovog tipa. Znate li ko je on?

It's Anders Breivik. Now, if he intended to kill

Anders Brejvik. Ako mu je namera bila da ubije

in Olso, Norway last year,

u Oslu, u Norveškoj, prošle godine,

dozens and dozens of young people --

na desetine mladih ljudi,

if he intended to do that,

ako mu je to bila namera,

he's a vicious criminal. We punish him.

onda je on opasan kriminalac. Kažnjavamo ga.

Life in prison. Death penalty in the United States, not so much in Norway.

Život u zatvoru. Smrtna kazna postoji u Sjedinjenim Državama, ali ne i u Norveškoj.

But, if he instead acted out of a delusional fantasy,

Ali, ako je postupio tako zbog poremećene fantazije,

if he was motivated by some random mental illness,

ako je motivisan nekom mentalnom bolešću,

he's in a completely different category.

onda on spada u sasvim različitu kategoriju.

We may put him away for life, but

Možemo ga skloniti doživotno, ali

we watch him clinically.

posmatramo ga klinički.

It's a completely different domain.

To je sasvim različiti domen.

As an intentional murderer,

Kao ubica sa namerom,

Anders Breivik is merely evil.

Anders Brejvik je samo zlo.

But as a dysfunctional,

Ali kao disfunkcionalni,

as a dysfunctional murderer/psychotic,

kao disufnkcionalni psihotični ubica,

he's something much more complicated.

onda je već mnogo komplikovaniji.

He's the breath of some

On je dah nekog

primitive, ancient chaos.

primitivnog, drevnog haosa.

He's the random state of nature

On je zalutalo stanje prirode

we emerged from.

iz koje smo nastali.

He's something very, very different.

On je nešto mnogo, mnogo drugačije.

It's as though intent is an essential component for humanity.

Kao da je namera suštinska komponenta čovečanstva.

It's what we're supposed to do somehow.

To bi trebalo nekako da činimo.

We're supposed to act with intent.

Da postupamo sa namerom.

We're supposed to do things by design.

Da kreiramo stvari.

Intent is a marker for civilization.

Namera je oznaka civilizacije.

Now here's an example a little closer to home:

Evo neki bliži primer:

My family is all about intent.

moja porodica je sva u namerama.

You can probably tell there are two sets of twins,

Možete videti da su tu dva para blizanaca,

the result of IVF technology, in vitro fertilization technology,

koji su rezultat veštačke oplodnje,

due to some physical limitations I won't go into.

zbog nekih fizičkih ograničenja o kojima sad neću govoriti.

Anyway, in vitro technology, IVF,

Svakako, in vitro tehnologija

is about as intentional as agriculture.

je namerna, koliko i poljoprivreda.

Let me tell you, some of you may have the experience.

Da vam kažem, možda neki od vas znaju

In fact, the whole technology of sperm extraction

da je celu tehnologiju vađenja sperme

for spinal cord-injured males was invented by a veterinarian.

kod mužjaka sa oštećenom kičmenom moždinom izumeo veterinar.

I met the dude. He's a great guy.

Upoznao sam tipa. Sjajan momak.

He carried this big leather bag full of sperm probes for

Nosio je veliku kožnu torbu sa sondama za

all of the animals that he'd worked with,

sve životinje sa kojima je radio,

all the different animals.

za različite životinje.

Probes he designed,

On je dizajnirao sonde

and in fact, he was really, really proud of these probes.

i zaista je bio ponosan na njih.

He would say, "You're right between horse and squirrel, John."

Govorio bi: "Džone, ti si između konja i veverice."

(Laughter)

(Smeh)

But anyway, so when my wife and I decided

Svakako, kada smo moja supruga i ja odlučili

to upgrade our early middle age -- we had four kids, after all --

da unapredimo rane srednje godine -- imali smo već četvoro dece --

with a little different technology

sa malo drugačijom tehnologijom

that I won't explain in too much detail here --

koju neću sada mnogo objašnjavati --

my urologist assured me I had nothing whatsoever to worry about.

moj urolog me je uveravao da nemam o čemu da brinem.

"No need for birth control, Doc, are you sure about that?"

"Doco, siguran si da nema potrebe za kontracepcijom?"

"John, John, I looked at your chart.

"Džone, Džone gledao sam tvoj karton.

From your sperm tests we can

Na osnovu testiranja tvoje sperme

confidently say that

možemo pouzdano da tvrdimo

you're basically a form of birth control."

da si ti praktično kontraceptiv."

Well!

"Pa, dobro!"

(Laughter)

(Smeh)

What a liberating thought! Yes!

Kakva oslobađajuća misao! Da!

And after a couple very liberating weekends,

Posle nekoliko veoma "oslobađajućih" vikenda,

my wife and I,

moja supruga i ja,

utilizing some cutting-edge erectile technology

koristeći neke najsavremenije erektilne tehnologije

that is certainly worthy of a TEDTalk someday

koje zaslužuju neki TEDTalk,

but I won't get into it now,

ali neću sad o tome,

we noticed some familiar, if unexpected, symptoms.

primetili smo neke poznate, neočekivane simptome.

I wasn't exactly a form of birth control.

Nisam baš bio kontraceptivno sredstvo.

Look at that font there. My wife was so pissed.

Vidite ova slova ovde. Moja žena je bila jako besna.

I mean, did a designer come up with that?

Da li je to dostignuće dizajnera?

No, I don't think a designer did come up with that.

Ne, mislim da nije.

In fact, maybe that's the problem.

U stvari, možda je to problem.

And so, little Ajax was born.

I tako, rodio se mali Ajaks.

He's like our other children,

On je kao i ostala naša deca,

but the experience is completely different.

ali iskustvo je potpuno drugačije.

It's something like my accident, right?

To je kao ona moja nesreća, zar ne?

He came out of nowhere.

Pojavio se niotkud.

But we all had to change,

Ali svi smo morali da se promenimo,

but not just react to the given;

a ne samo da reagujemo na "zadato",

we bend to this new experience with intent.

povinuli smo se ovom iskustvu sa namerom.

We're five now. Five.

Sad nas je petoro. Petoro.

Facing the given with intent. Doing things by design.

Suočavanje sa zadatim sa namerom. Radeći stvari kroz dizajn.

Hey, the name Ajax -- you can't get much more intentional than that, right?

Hej, pa ime Ajaks -- može li biti išta namernije od toga?

We're really hoping he thanks us for that later on.

Stvarno se nadamo da će nam kasnije biti zahvalan za to.

(Laughter)

(Smeh)

But I never became a designer. No, no, no, no. Never attempted. Never even close.

Ali ja nikad nisam postao dizajner. Ne, ne. Nikad nisam ni pokušao. Nisam bio ni blizu.

I did love some great designs as I was growing up:

Stvarno sam voleo neka velika kreativna ostvarenja dok sam odrastao.

The HP 35S calculator -- God, I loved that thing. Oh God, I wish I had one.

Ovaj HP35S digitron -- bože, kako sam voleo tu stvar. O bože, kako bih voleo da ga imam opet.

Man, I love that thing.

Čoveče, volim taj digitron.

I could afford that.

Mogao bih da ga priuštim.

Other designs I really couldn't afford, like the 1974 911 Targa.

Druga dizajnerska ostvarenja ne bih mogao da priuštim, na primer Targu 911 iz 1974.

In school, I studied nothing close to design or engineering;

U školi nisam učio ništa slično dizajnu i inženjeringu;

I studied useless things like the Classics,

učio sam beskorisne stvari, kao što je klasicizam,

but there were some lessons even there --

ali čak i tamo je bilo lekcija --

this guy, Plato, it turns out he's a designer.

ovaj tip, Platon, ispostavilo se da je on dizajner.

He designed a state in "The Republic,"

On je osmislio državu u "Republici",

a design never implemented.

kreaciju, koja se nikad nije primenila.

Listen to one of the design features

Slušajte jednu od karakteristika koje je kreirao

of Plato's Government 4.0:

u četvrtom obliku vladavine:

"The State in which the rulers are most reluctant to govern

"Država u kojoj vladari najviše oklevaju da vladaju

is always the best and most quietly governed,

je uvek najbolje i najmirnije vođena,

and the State in which they are most eager, the worst."

a najgora je država ona, u kojoj su vladari najželjniji vladavine."

Well, got that wrong, didn't we?

Pa, ovo nismo dobro razumeli, zar ne?

But look at that statement; it's all about intent. That's what I love about it.

A ta izjava je skroz o nameri. Zato je volim.

But consider what Plato is doing here. What is he doing?

Hajde da razmotrimo šta Platon radi ovde. Šta radi?

It's a grand idea of design -- a huge idea of design,

To je velika ideja kreativnosti, ogromna,

common to all of the voices of religion and philosophy

uobičajena za sve religijske i filozofske izjave

that emerged in the Classical period.

koje se javljaju u periodu klasicizma.

What was going on then?

Šta se tada dešavalo?

They were trying to answer the question of

Pokušavali su da odgovore na pitanje

what would human beings do now that they were no longer simply trying to survive?

šta da ljudi rade sada, kada više ne pokušavaju samo da prežive?

As the human race emerged from a prehistoric chaos,

Kako je ljudska rasa izašla iz praistorijskog haosa,

a confrontation with random, brutal nature,

iz sukoba sa surovom prirodom,

they suddenly had a moment to think -- and there was a lot to think about.

iznenada su imali trenutak za razmišljanje -- a trebalo je razmišljati o mnogo čemu.

All of a sudden, human existence needed an intent.

Iznenada, za opstanak ljudske rase, bila je potrebna namera.

Human life needed a reason.

Ljudskom postojanju je bio potreban razlog.

Reality itself needed a designer.

Stvarnosti je bio potreban kreator.

The given was replaced

Ono zadato je zamenjeno

by various aspects of intent,

raznim vidovima namere,

by various designs,

raznim kreacijama

by various gods.

uz pomoć raznih bogova.

Gods we're still fighting about. Oh yeah.

Još uvek vodimo rat u vezi bogova. Da, da.

Today we don't confront the chaos of nature.

Danas se ne sukobljavamo sa haosom u prirodi.

Today it is the chaos of humanity's impact on the Earth itself that we confront.

Danas se sukobljavamo sa haosom ljudskog uticaja na Zemlju.

This young discipline called design, I think,

Ova nova disciplina koja je nazvana dizajn,

is in fact the emerging ethos

u stvari je etos, koji izranja,

formulating and then answering a very new question:

oblikuje, a zatim odgovara na sasvim novo pitanje:

What shall we do now

Šta ćemo raditi sada

in the face of the chaos that we have created?

pred haosom koji smo stvorili?

What shall we do?

Šta da radimo?

How shall we inscribe intent

Kako ćemo zapisati nameru

on all the objects we create,

na svim objektima koje kreiramo,

on all the circumstances we create,

oko svih okolnosti koje kreiramo,

on all the places we change?

na svim mestima koja menjamo?

The consequences of a planet with 7 billion people and counting.

Posledice su po planetu sa 7 milijardi ljudi i više.

That's the tune we're all covering today, all of us.

Tu melodiju pokrivamo danas svi mi.

And we can't just imitate the past. No.

Ne možemo samo da imitiramo prošlost. Ne.

That won't do.

To neće ići.

That won't do at all.

To uopšte neće ići.

Here's my favorite design moment:

Evo moj omiljeni momenat kreativnosti:

In the city of Kinshasa in Zaire in the 1990s,

u gradu Kinšasa, u Zairu, 1990-ih godina,

I was working for ABC News, and I was reporting on

radio sam za ABC News, izveštavao sam o

the fall of Mobutu Sese Seko, the dictator, the brutal dictator in Zaire,

padu diktatora Mobutu Sesea Seka, brutalnog diktatora u Zairu,

who raped and pillaged that country.

koji je silovao i pljačkao zemlju.

There was rioting in the middle of Kinshasa.

Bili su nemiri usred Kinšase.

The place was falling apart; it was a horrible, horrible place,

Mesto se raspadalo, bilo je to užasno, užasno mesto

and I needed to go and explore the center of Kinshasa

i morao sam da odem da istražim centar Kinšase,

to report on the rioting and the looting.

da bih izvestio o pobuni i pljačkanju.

People were carrying off vehicles, carrying off pieces of buildings.

Ljudi su odnosili vozila, delove građevina.

Soldiers were in the streets shooting at looters and herding some in mass arrests.

Vojnici su bili na ulicama, pucali u pljačkaše i masovno hapsili.

In the middle of this chaos, I'm rolling around in a wheelchair,

Usred ovog haosa, ja se vozikam okolo u invalidskim kolicima

and I was completely invisible. Completely.

i potpuno sam nevidljiv. Sasvim.

I was in a wheelchair; I didn't look like a looter.

Bio sam u kolicima, nisam ličio na pljačkaša.

I was in a wheelchair; I didn't look like a journalist, particularly, at least from their perspective.

Bio sam u kolicima, sigurno nisam ličio na novinara, naročito ne iz njihove perspektive.

And I didn't look like a soldier, that's for sure.

A nisam ličio ni na vojnika, sigurno.

I was part of this sort of background noise of the misery of Zaire, completely invisible.

Bio sam samo deo pozadinske buke nesrećnog Zaira, potpuno nevidljiv.

And all of a sudden, from around a corner, comes this young man, paralyzed, just like me,

I sasvim iznenada, iza ugla se pojavljuje ovaj mladić, paralizovan kao i ja,

in this metal and wood and leather

u ovim metalno-drveno-kožnim

pedal, three-wheel tricycle-wheelchair device,

tricikl invalidskim kolicima

and he pedals up to me as fast as he can.

i vozi prema meni, najbrže što može.

He goes, "Hey, mister! Mister!"

Viče: "Hej, gospodine! Gospodine!"

And I looked at him --

Pogledao sam ga --

he didn't know any other English than that, but we didn't need English, no, no, no, no, no.

ništa drugo na engleskom nije znao sem toga, ali nam engleski nije ni trebao, ne, ne,ne.

We sat there and compared wheels and tires and spokes and tubes.

Sedeli smo tamo i upoređivali točkove i gume i žbice i cevi.

And I looked at his whacky pedal mechanism;

Gledao sam u njegov šašavi mehanizam sa pedalama.

he was full of pride over his design.

On je bio veoma ponosan na svoj dizajn.

I wish I could show you that contraption.

Voleo bih da mogu da vam pokažem tu čudnu napravu.

His smile, our glow

Osmeh tog mladića, naš žar,

as we talked a universal language

dok smo govorili univerzalnim jezikom

of design,

dizajna,

invisible to the chaos around us.

dok smo bili nevidljivi tom haosu oko nas.

His machine: homemade, bolted, rusty, comical.

Njegova mašina: domaća izrada, pričvršćena šrafovima, zarđala, komična.

My machine: American-made, confident, sleek.

Moja mašina: američka proizvodnja, pouzdana, doterana.

He was particularly proud of the comfortable seat, really comfortable seat

Mladić je bio naročito ponosan na udobno sedište, zaista udobno sedište

he had made in his chariot

koje je napravio na svojoj kočiji

and its beautiful fabric fringe around the edge.

i na lep porub oko ivice sedišta.

Oh, I wish I'd had those sparkly wheels back then to have shown him, man!

Eh, da sam bar mogao da mu pokažem te svetlucave točkove, čoveče!

He would have loved those! Oh yeah.

Sigurno bi mu se dopali! Da, da.

He would have understood those;

On bi to razumeo,

a chariot of pure intent -- think about it --

kočija od čiste namere -- zamislite --

in a city out of control.

u gradu bez kontrole.

Design blew it all away for a moment.

Kreativnost je sve to oduvala na tren.

We spoke for a few minutes and then each of us vanished back into the chaos.

Pričali smo nekoliko minuta, a zatim smo ponovo nestali u haosu.

He went back to the streets of Kinshasa;

On se vratio na ulice Kinšase,

I went to my hotel. And I think of him now, now ...

a ja u hotel. I razmišljam o njemu i sada ...

And I pose this question.

Postavljam ovo pitanje.

An object imbued with intent --

Jedan objekat prožet namerom --

it has power,

on ima snagu,

it's treasure, we're drawn to it.

on je blago, on nas privlači.

An object devoid of intent --

Objekat lišen namere --

it's random, it's imitative,

on je slučajan, on je imitacija

it repels us. It's like a piece of junk mail to be thrown away.

odbija nas. To je džank mail koji odbacujemo.

This is what we must demand of our lives,

Ono, što moramo zahtevati od naših života

of our objects, of our things, of our circumstances:

od naših stvari, od naše okoline je

living with intent.

život sa namerom.

And I have to say

Moram da kažem,

that on that score, I have a very unfair advantage over all of you.

da imam vrlo nepravednu prednost nad vama.

And I want to explain it to you now because this is a very special day.

Moram ovo da vam objasnim, jer ovo je veoma poseban dan.

Thirty-six years ago at nearly this moment,

Tridest šest godina pre ovog momenta,

a 19-year-old boy awoke from a coma

jedan devetnaestogodišnjak se probudio iz kome

to ask a nurse a question,

da pita medicinsku sestru jedno pitanje,

but the nurse was already there with an answer.

ali sestra je već bila tamo sa odgovorom:

"You've had a terrible accident, young man. You've broken your back.

"Imali ste strašnu nesreću, mladiću. Slomili ste leđa.

You'll never walk again."

Nikad više nećete hodati."

I said, "I know all that -- what day is it?"

Ja sam rekao: "Znam to sve -- koji je danas dan?"

You see, I knew that the car had gone over the guardrail on the 28th of February,

Znate, znao sam da je auto probio zaštitnu ogradu 28. februara

and I knew that 1976 was a leap year.

i znao sam da je 1976. prestupna godina.

"Nurse! Is this the 28th or the 29th?"

"Sestro, da li je 28. ili 29.?"

And she looked at me and said,

Pogledala me je i rekla:

"It's March 1st."

"Sad je 1. mart."

And I went, "Oh my God.

"Bože,

I've got some catching up to do!"

šta sve moram da uradim!"

And from that moment, I knew

Od tog momenta sam znao

the given was that accident;

da mi je ta nesreća zadata;

I had no option but to make up

nisam imao drugog izbora,

this new life without walking.

nego da u novom životu, živim bez hodanja.

Intent -- a life with intent --

Namera -- život sa namerom --

lived by design,

život kroz dizajn,

covering the original

pokrivanje originala

with something better.

nečim boljim.

It's something for all of us to do or find a way to do in these times.

To je nešto što svi treba da radimo ili da nađemo način postupanja u takvim vremenima.

To get back to this,

Da se vratim na temu,

to get back to design,

da se vratim na dizajn,

and as my daddy suggested a long time ago,

kao što mi je ćale davno sugerisao:

"Make the song your own, John.

"Učini pesmu svojom, Džone.

Show everybody what you intend."

Pokaži svima šta ti je namera."

Daddy,

Ćale,

this one's for you.

ova pesma je za tebe.

(Music)

(Muzika)

♫ Jo Jo was a man who thought he was a loner ♫

♫ Džo Džo je mislio da je usamljenik ♫

♫ but he was another man. ♫

♫ ali je bio samo drugačiji. ♫

♫ Jo Jo left his home in Tucson, Arizona to attend a California bash. ♫

♫ Napustio je svoj dom u Tusonu, u Arizoni, da bi prisustvovao pobuni u Kaliforniji.♫

♫ Get back, get back, ♫

♫ Vrati se, vrati se, ♫

♫ get back to where you once belonged. ♫

♫ vrati se ovamo, gde pripadaš. ♫

♫ Get back, get back, ♫

♫ Vrati se, vrati se ♫

♫ get back to where you once belonged. ♫

♫ vrati se ovamo, gde pripadaš. ♫

(Applause)

(Aplauz)