David Pogue: Cool new things you can do with your mobile

Prevodilac: Vesna Radovic Lektor: Ivana Krivokuća

I'm the weekly tech critic for the New York Times.

Ja pišem tehnološke kritike za Njujork Tajms.

I review gadgets and stuff.

Ocenjujem uređaje i slično.

And mostly what good dads should be doing this time of year

I uglavnom ono što dobre tate treba da rade u ovo vreme

is nestling with their kids and decorating the Christmas tree.

je da budu sa svojom decom i ukrašavaju jelku.

What I'm mostly doing this year

Ono što ja uglavnom radim ove godine

is going on cable TV and answering the same question:

je da gostujem na kablovskoj i odgovaram na isto pitanje:

"What are the tech trends for next year?"

„Koji su to tehnološki trendovi za narednu godinu?“

And I'm like, "Didn't we just go through this last year?"

Ja ću na to: „Zar nismo pričali o tome i prošle godine?“

But I'm going to pick the one that interests me most, and that is the

Ali izabraću ono što me najviše zanima,

a to je potpisan bračni ugovor između mobilnih telefona i interneta.

completed marriage of the cell phone and the Internet.

You know, I found that volcano on Google Images,

Ovaj vulkan sam pronašao na Gugl slikama,

not realizing how much it makes me look like the cover of Dianetics.

ne shvatajući kako zbog toga izgledam kao naslovnica Dijanetike.

(Laughter)

(Smeh)

Anyway, this all started a few years ago,

Nego, sve ovo je počelo pre par godina,

when they started carrying your voice over the Internet rather than over a phone line,

kada je glas počeo da se prenosi preko interneta umesto preko telefona,

and we've come a long way since that.

i od tada se dosta toga promenilo.

But that was interesting in itself. This is companies like Vonage.

Samo po sebi je bilo zanimljivo. To su kompanije poput Vonidža.

Basically you take an ordinary telephone, you plug it into this little box

Uzmete običan telefon, priključite na kutijicu koju vam daju

that they give you and the box plugs into your cable modem.

i onda se kutija uključi u modem.

Now, it works just like a regular phone.

Onda radi kao običan telefon.

So you can pick up the phone, you hear a dial tone,

Podignete slušalicu, čujete ton za biranje,

but its just a fake-out. It's a WAV file of a dial tone,

ali to je samo fora.

To je WAV fajl tona za biranje,

just to reassure you that the world hasn't ended.

čisto da vas ubedi da nije smak sveta.

It could be anything. It could be salsa music

Moglo bi da bude bilo šta. Salsa muzika, ili komedijašenje - nebitno.

or a comedy routine -- it doesn't matter.

The little box has your phone number.

U kutijici je vaš broj telefona.

So that's really cool -- you can take it to London or Siberia,

Tako da je stvarno kul - možete je poneti u London ili Sibir,

and your next door neighbor can dial your home number and your phone will ring,

i vaš komšija može okrenuti vaš kućni broj i telefon će vam zazvoniti,

because it's got everything in the box.

jer se sve nalazi u kutiji.

They've got every feature known to man in there,

Tu postoji svaka opcija poznata čoveku,

because adding a new feature is just software.

jer je dodavanje nove opcije samo pitanje softvera.

And as a result of Voice Over IP --

Kao rezultat Voice Over IP-a -

I hate that term -- Voice Over Internet --

mrzim taj pojam - glas preko interneta -

land-line home-phone service has gone down 30 percent in the last three years.

usluge fiksne telefonije su opale 30 posto u poslednje tri godine.

I mean, no self-respecting college kid has home phone service anymore.

Mislim, nijedan student koji drži do sebe nema više fiksni telefon.

This is what college kids are more likely to have. It's the most popular

Verovatno će studenti ovo sve više imati.

VOIP service in the world: It's Skype.

Najpopularniji VOIP svetski servis je Skajp.

It's a free program you download for your Mac or PC,

Besplatan je program koji skinete na mek ili pi-si

and you make free phone calls anywhere in the world

i telefonirate besplatno svuda u svetu.

The downside is that you have to wear a headset like a nerd.

Minus je što morate da imate slušalice kao štreber.

It's not your phone -- it's your computer.

To nije vaš telefon, već vaš računar.

But nonetheless, if you're a college kid and you have no money,

No, ako ste student i nemate novca,

believe me, this is better than trying to use your cell phone.

verujte mi, ovo je bolje od mobilnog.

It's really cute seeing middle-aged people

Stvarno je slatko videti sredovečne ljude poput mene

like me, try out Skype for the first time,

kad probaju Skajp po prvi put,

which is usually when their kid goes away for a semester abroad.

što je obično kad im dete ode na studije u inostranstvo.

They don't want to pay the international fees,

Ne žele da plaćaju međunarodne pozive,

so they're like, "Timmy! Is that you?"

tako da je to u fazonu: „Timi! Jesi to ti?“

(Laughter)

(Smeh)

It's really cute.

Stvarno je slatko.

But I -- at least it was when I did it --

Bar sam ja to tako radio.

(Laughter)

(Smeh)

I think where VOIP is really going to get interesting

Mislim da će VOIP postati zanimljiv

is when they start putting it on cell phones.

kada počnu da ga stavljaju na mobilni.

Imagine if you had an ordinary cell phone,

Zamislite da imate običan mobilni,

and any time you were in a wireless hotspot --

i uvek kad ste na mestu gde postoji bežični internet -

free calls anywhere in the world,

besplatni pozivi svuda u svetu,

never pay the cellular company a nickel.

a nikad ne plaćate mobilnom operateru ni dinara.

It'd be really, really cool -- and yet,

To bi bilo stvarno kul - a opet,

even though the technology for this has been available

čak iako je tehnologija za ovo dostupna već pet godina,

for five years, incredibly,

neverovatno je da je broj standardnih mobilnih telefona

the number of standard cell phones

offered by US carriers with free VOIP

koje nude američki operateri uz besplatan VOIP nula!

is zero!

I can't figure out why!

Ne shvatam zašto!

(Laughter)

(Smeh)

Actually, I need to update that. There's one now.

Zapravo, treba da ažuriram to. Pojavio se jedan razlog.

And it's so interesting that I thought I would tell you about it.

Tako je zanimljiv da mislim da bi trebalo da podelim sa vama.

It comes from T-Mobile.

Dolazi iz T-Mobila.

And I am not paid by T-Mobile.

I mene ne plaća T-Mobil.

I'm not plugging T-Mobile.

Nisam priključen na T-Mobil.

The New York Times has very rigid policies about that.

Njujork Tajms ima stroga pravila o tome.

Ever since that Jayson Blair jerk ruined it for all of us.

Od kada je onaj kreten Džejson Bler zabrljao.

(Laughter)

(Smeh)

Razlog zašto niste čuli za ovaj program

Basically, the reason you haven't heard about this program

is because it was introduced last year

je zato što je počeo prošle godine 29. juna.

on June 29.

Does anyone remember what else happened on June 29 last year?

Da li se iko seća šta se još dogodilo 29. juna prošle godine?

It was the iPhone. The iPhone came out that day.

Ajfon. Ajfon je izašao tad.

I'm like, can you imagine being the

Možete li zamisliti da ste ona PR dama za T-Mobil? Znate?

T-Mobile PR lady? You know?

"Hi, we have an announcement to -- WAH!!!"

„Zdravo, imamo jedno obaveštenje - aaa!!!“

(Laughter)

(Smeh)

But it's actually really, really cool. You have a choice of phones,

To je zapravo skroz kul.

Imate veliki izbor telefona, i ne pričam o pametnim telefonima -

and we're not talking smartphones --

ordinary phones, including a Blackberry, that have Wi-Fi.

običnih, kao Blekberi, koji imaju vaj-faj.

The deal is, any time you're in a Wi-Fi hotspot,

Stvar je u tome da svaki put kad imate vaj-faj,

all your calls are free.

svi pozivi su vam besplatni.

And when you're out of the hotspot, you're on the regular cellular network.

A kada nemate vaj-faj, priključeni ste na običnu mobilnu mrežu.

You're thinking, "Well, how often am I in a hotspot?"

Razmišljate: „Koliko često imam vaj-faj?“

The answer is, "All the time!"

Odgovor je: „Uvek!“

Because they give you

Zato što dobijate

a regular wireless router that works with the phone,

standardni bežični ruter koji radi uz telefon,

for your house.

za vašu kuću,

Which is really ingenious, because we all know that

što je stvarno pametno, zato što svi znamo da je T-Mobil najgori operater.

T-Mobile is the most pathetic carrier.

They have coverage like the size of my thumbnail.

Pokrivaju oblast veličine nokta.

(Laughter)

(Smeh)

But it's a hundred million dollars to put up one of those towers. Right?

Ali treba uložiti stotine miliona dolara u jedan toranj. Zar ne?

They don't have that kind of money. Instead they give each of us

Oni taj novac nemaju. Umesto toga, svakome od nas daju kutiju od 7,95 dolara.

a seven-dollar-and-95-cent box. They're like a stealth tower installation program.

Oni su kao instalacioni program nevidljivog tornja.

We're putting it in our homes for them!

Stavljamo ga u svoje domove zbog njih.

Anyway, they have Wi-Fi phones in Europe.

Bilo kako bilo, u Evropi imaju vaj-faj telefone.

But the thing that T-Mobile did that nobody's done before

Ali ono što je T-Mobil prvi uradio jeste

is, when you're on a call an you move from Wi-Fi into cellular range,

da kada ste na vezi i pređete iz vaj-faj mreže na običnu,

the call is handed off in mid-syllable,

poziv se prebacuje u pola reči, glatko.

seamlessly. I'll show you the advanced technologies

Pokazaću vam naprednu tehnologiju

we use at the New York Times to test this gear.

koju koristimo u Njujork Tajmsu da bismo testirali ovu opremu.

This is me with a camcorder on a phone

Ovo sam ja sa kamerom na telefonu

going like this.

i idem ovako.

(Laughter)

(Smeh)

Dok izlazim iz kuće iz vaj-faj mreže

As I walk out of the house from my Wi-Fi hotspot

into the cellular network on a call with my wife --

u običnu mrežu i pričam sa suprugom -

look at the upper left. That's the Wi-Fi signal.

pogledajte u gornji levi ugao. To je vaj-faj signal.

(Video): Jennifer Pogue: Hello?

(Video): Dženifer Pog: Halo?

David Pogue: Hi babes, it's me.

Dejvid Pog: Zdravo, ljubavi, ja sam.

JP: Oh, hi darling, how are you?

DžP: O, zdravo, dušo, kako si?

DP: Sad si na vaj-faj-u. Kako se čujem?

DP: You're on Wi-Fi. How does it sound?

JP: Oh, it sounds pretty good.

DžP: A, pa čuješ se prilično dobro.

Now, I'm leaving the house. DP: I'm going for a walk -- do you mind?

DP: Sada izlazim iz kuće. Idem u šetnju. Je li to u redu?

JP: No not at all. I'm having a great day with the kids.

DžP: Naravno. Meni je super danas sa decom.

DP: What are you guys doing?

DP: Šta radite?

Right there!

Evo tu!

It just changed to the cellular tower in mid-call.

Upravo se prebacilo na običnu mrežu usred razgovora.

I don't know why my wife says I never listen to her. I don't get that.

Ne znam zašto moja supruga kaže da je nikad ne slušam. Ne razumem.

(Laughter)

(Smeh)

The bottom line is that the boundaries,

Suština je da granice, zbog interneta i mobilnih telefona, nestaju.

because of the Internet plus cell phone, are melting.

The cool thing about the T-Mobile phones

Dobra stvar kod telefona T-Mobila

is that although switching technologies is very advanced,

je da iako je tehnologija prebacivanja dosta napredovala,

the billing technology has not caught up.

tehnologija naplate je ne sustiže.

Hoću da kažem da možete započeti poziv

So what I mean is that you can start a call

in your house in the Wi-Fi hotspot,

u kući gde postoji vaj-faj,

you can get in your car and talk until the battery's dead --

ući u auto i pričati dok se baterija ne isprazni -

which would be like 10 minutes --

što je oko 10 minuta -

(Laughter)

(Smeh)

And the call will continue to be free.

I poziv će i dalje biti besplatan.

Because they don't, they haven't --

Zato što nisu, nemaju -

well, no, wait! Not so fast.

pa, ne, čekajte! Ne tako brzo!

It also works the other way.

Ovo takođe funkcioniše i obrnuto.

So if you start a call on your cellular network

Ako započnete poziv u običnoj mreži i dođete kući,

and you come home, you keep being billed.

nastavlja se plaćanje.

Which is why most people with this service

Zbog ovoga dosta ljudi koji koriste ovu uslugu

get into the habit of saying,

imaju naviku da kažu:

"Hey, I just got home. Can I call you right back?"

„E, samo što sam ušao u kuću. Zovem te odmah.“

Now you get it.

Sad shvatate.

It's also true that if you use one of these phones overseas,

Takođe, ako koristite neki od ovih telefona u inostranstvu,

it doesn't know what Internet hotspot you're in.

on ne zna koju mrežu koristite.

On the Internet nobody knows you're a dog,

Na internetu niko ne zna da ste pas, zar ne?

right? Nobody knows you're in Pakistan.

Niko ne zna da ste u Pakistanu.

Možete neograničeno besplatno zvati kući u SAD-u sa ovim telefonima.

You can make free unlimited calls

home to the US with these phones. So, very, very interesting.

Vrlo, vrlo zanimljivo.

This is another favorite of mine.

Ovo je moj drugi favorit.

Does anyone here have a working cell phone

Da li iko ovde ima ispravan telefon koji je uključen, sa dometom,

that's on, with coverage, who can make a call right now without a lot of fussing?

ko može odmah da pozove bez problema?

OK. Would you call me please right now? [Phone number given.]

Okej. Molim Vas, pozovite me sada. [Daje broj telefona.]

And don't you all call me at three a.m. asking me to fix your printer.

Nemojte me zvati u tri noću da vam popravim štampač.

(Laughter)

(Smeh)

I have two cell phones, so this going to be very odd, if it works.

Imam dva mobilna, pa će ovo biti vrlo čudno, ako upali.

I should know not to do technology demos

Trebalo bi da znam da se ove probe ne rade pred publikom. Apsurdno je.

in front of an audience. It's just, like, absurd.

This one is going off. And -- oh, I have the ringer off. Tsh! Great.

Ovaj zvoni. I - o, ton mi je isključen. Pih! Sjajno.

I ovaj takođe zvoni. Oba zvone u isto vreme.

Anyway, this one is also going off. So they're both ringing at the same time.

Excuse me one second.

Izvinite me na trenutak.

Hello?

Halo?

Oh. Where are you calling from?

O, odakle zovete?

No, no just kidding. There he is. Thank you very much for doing that.

Ne, ne, mala šala. Evo ga. Hvala vam mnogo.

I didn't even know it was you -- I was looking at this guy.

Čak nisam ni znao da ste to vi - gledao sam u ovog momka.

Oh great! Yeah. Yeah you can all stop calling now!

O, sjajno. Da. Da, sad možete prestati da zovete!

(Laughter)

(Smeh)

All right! We've made the point.

U redu! Shvatili smo.

All right. Ringer off. Everyone wants in on the action.

U redu. Ton isključen. Svi sad žele da pozovu.

(Laughter)

(Smeh)

So this is Grand Central at work -- it's a --

Ovo je kao Velika centrala na delu -

oh, for gods sake!

o, za ime božje!

(Smeh)

(Laughter)

I have your numbers now!

Sad imam vaše brojeve!

(Laughter)

(Smeh)

Platićete mi.

You will pay.

Grand Central is this really brilliant idea

Velika centrala je fantastična ideja

where they give you a new phone number,

gde vam daju novi broj telefona

and then at that point one phone number rings all your phones at once.

i onda u tom trenutku sa jednog broja zovete sve svoje brojeve odjednom.

Your home phone, your work phone, your cell phone, your yacht phone

Kućni broj, broj na poslu, mobilni, broj na jahti -

(this is the EG crowd).

ovo su ljudi na EG konferenciji.

(Laughter)

(Smeh)

The beauty of that is you never miss a call.

Lepo je što nikad nemate propušten poziv.

I know a lot of you are like,

Znam da sad svi mislite:

"Ooh, I don't want to be reached at any hour."

„Ej, ali ne želim da sam stalno dostupan.“

But the beauty is it's all going through the internet,

Lepo je što sve to ide preko interneta,

so you get all of these really cool features --

pa dobijete sve ove kul opcije -

like you can say, I want these people to be able to call me only during these hours.

možete da kažete da želite da ovi ljudi mogu da vas zovu samo u ovo vreme.

And I want these people to hear this greeting,

Želim da ovi ljudi čuju ovaj pozdrav:

"Hi boss, I'm out making us both some money. Leave a message."

„Zdravo, šefe. Zarađujem nam novac. Ostavite poruku.“

And then your wife calls, and, "Hi honey, leave me a message."

Onda vas pozove žena i: „Zdravo, dušo, ostavi mi poruku.“

Very, very customizable.

Vrlo, vrlo prilagodljivo.

Google bought it, and they've been working on it for a year.

Gugl je to kupio i rade na tome godinu dana.

They're supposed to come out with it very shortly in a public method.

Trebalo bi uskoro da izađu u javnost sa tim.

By the way, this is something that really bothers me.

Usput, ovo je nešto što mi ide na živce.

I don't know if you realize this. When you call 411 on your cell phone,

Ne znam da li znate ovo.

Kada okrenete broj za informacije sa mobilnog, naplate vam dva dolara.

they charge you two bucks.

Did you know that? It's an outrage.

Da li ste znali to? To je nečuveno.

I actually got a photograph of the Verizon employee right there.

Zapravo sam uslikao radnika Verajzona baš tamo.

I'm going to tell you how to avoid that now.

Sada ću vam reći kako da to izbegnete.

What you're going to use is Google Cellular.

Ono što ćete koristiti je Google Cellular.

It's totally free -- there's not even ads.

Potpuno je besplatan - nema čak ni reklama.

If you know how to send a text message, you can get the same information for free.

Ako znate da šaljete SMS, dobijate informaciju besplatno.

I'm about to change your life. So here's me doing it.

Promeniću vam život. Evo kako ja to radim.

You send a text message to the word "Google,"

Pošaljete SMS na reč „Google“,

which turns out to be 46645.

što je u stvari 46645.

Leave off the last "e" for savings.

Izostavite poslednje „e“ za ušteđevinu.

Anyway, so lets say you need a drugstore near Chicago.

Recimo da vam treba apoteka blizu Čikaga.

You type "pharmacy Chicago," or the zip code.

Kucate „apoteka Čikago“ ili poštanski broj.

You hit send, and in five seconds,

Pritisnete „pošalji“, i u roku od pet sekundi,

they will send you back the two closest drugstores,

poslaće vam dve najbliže apoteke,

complete with name address and phone number.

zajedno sa nazivom ulice i brojem telefona.

Here it comes.

Evo stiže.

And it's already written down -- so, like, if you're driving,

I već je napisano - tako da, ako kad vozite,

you don't have to do one of these things, "Uh huh, uh huh, uh huh."

ne morate da radite ono: „Aha, aha, aha.“

It works with weather, too.

To isto možete i sa vremenom.

You can say "Weather," and the name of the city you're going to travel to.

Napišete „vreme“ i naziv grada u koji idete

And then in five seconds, they send you back

i za pet sekundi vam šalju

the complete weather forecast for that town.

kompletnu vremensku prognozu za taj grad.

Shortly I'll tell you why I was in Milan.

Ukratko ću vam reći zašto sam bio u Milanu.

Here we go. And those are just the beginning.

Evo. I to je samo početak.

These are all the different things that you can text to Google and they will --

Tu su raznorazne stvari koje možete napisati Guglu i oni će -

yeah! You're all trying to write this down.

Da! Sad svi pokušavate to da zapišete.

That's cute. I do have an email address. You can just ask me.

To je slatko. Imam imejl. Prosto me možete pitati.

To je apsolutno fantastično.

It's absolutely phenomenal. The only downside

Jedina mana je što morate da znate da pošaljete SMS.

is that it requires you to know how to text --

send a text message. Nobody over 40 knows how to do that.

Niko preko 40 godina to ne zna.

So I'm going to teach you something even better.

Naučiću vas čak još nečemu boljem.

This is called Google Info.

Ovo se zove Gugl info.

They've just launched this voice-activated version of the same thing.

Izbacili su govornu verziju iste stvari.

It's speech recognition like you've never heard before.

To je prepoznavanje govora za kakvo nikad niste čuli.

So lets say I'm in Monterey,

Recimo da sam u Montereju, i želim šta?

and I want what?

I want to find what? Bagels. OK.

Želim da nađem šta? Đevrek. Okej.

Google: Say the business and the city and state.

Gugl: Kažite uslugu, grad i državu.

DP: Bagels, Monterey, California.

DP: Đevreci, Monterej, Kalifornija.

I got the Chinese line.

Dobio sam kinesku liniju.

(Laughter)

(Smeh)

Google: Bagels, Monterey, California.

Gugl: Đevreci, Monterej, Kalifornija.

Prvih osam rezultata.

Top eight results: Number one,

Broj jedan: pekara đevreka u ulici Eldorado.

Bagel Bakery on El Dorado Street.

To select number one, you can press one or say "number one."

Da izabere broj jedan, pritisnite jedan ili kažite „broj jedan“.

Number two: Bagel Bakery, commissary department.

Broj dva: Pekara đevreka, odeljak bifea.

Number Two. Number Two. Two.

Broj dva.

Broj dva.

Dva.

(Smeh)

(Laughter)

Why do I listen to people in the audience?

Zašto li slušam ljude u publici?

Well anyway -- oh! Here we go!

Pa, u svakom slučaju - o! Evo!

Google: ... commissary department on McClellan Avenue, Monterey.

Gugl: Bife na Meklelan Aveniji, Monterej.

I'll connect you, or say "details," or "go back."

Povezaću vas, ili kažite „detalji“, ili „vrati se nazad“.

DP: He's connecting me! He doesn't even tell me the phone number.

DP: On me povezuje! Čak i ne priča broj.

He's just connecting me directly. It's like having a personal valet.

Prosto me direktno povezuje. Kao da imam ličnog slugu.

Google: Hold on.

Gugl: Sačekajte.

(Laughter)

(Smeh)

DP: Hi, could I have 400 with a schmear?

DP: Zdravo, mogu li naručiti 400 komada sa namazom?

No, no, no -- just kidding, no no.

Ne, ne, ne - šalim se, ne, ne.

So anyway, you never even find out the number.

I tako, čak nikad ne saznate ni broj.

It's just so amazing.

Prosto je neverovatno.

And it has incredible, incredible accuracy.

I neverovatno je tačan.

This is even more amazing. Put this in your speed dial.

Ovo je još sjajnije. Stavite to u brzo biranje.

This you can ask by voice any question.

Možete glasom postaviti bilo koje pitanje.

Who won the 1958 World Series?

Ko je osvojio Svetski kup 1958. godine?

What's the recipe for a certain cocktail?

Koji je recept za neki koktel?

It's absolutely amazing -- and they text you back the answer.

Prosto je sjajno - i oni vam pošalju odgovor u poruci.

I tried this this morning just to make sure it's still alive.

Probao sam jutros da bih proverio radi li.

"Which actors have played James Bond?"

„Koji glumci su igrali Džejmsa Bonda?“

They text me back this: "Sean Connery,

Poslali su mi sledeći SMS:

„Šon Koneri, Džordž Lejzenbi, Rodžer Mur,

George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan, Daniel Craig."

Timoti Dalton, Pirs Brosnan, Danijel Kreg.“

Right! And then I was trying to pretend I was like a Valley girl.

Onda sam se pretvarao da sam fenserka.

I'm like, "What's the word that means you know, like,

Pitao sam: „Koja reč znači znate, ono,

when the sun, the moon and the earth are, like, all in a line?"

kada su Sunce, Mesec i Zemlja, ono, u istoj liniji?“

Just to see how the recognition was.

Samo da bih video kakvo je prepoznavanje.

They texted me back, "It's called a syzygy."

Odgovorili su mi: „Zove se sizigija.“

Which I knew, because it's the word that won me the Ohio spelling bee in 1976.

To sam znao, jer sam sa tom rečju pobedio na takmičenju u spelovanju u Ohaju 1976.

You know, there's a lot of people wondering, "How on earth are they going to

Ima dosta njih koji se pitaju: „Kako će da zarade od ovoga?“

make money doing this?" And the answer is: look at the last line.

Odgovor je: vidite poslednji red.

They put this teeny-weeny little ad, about 10 characters long.

Stavili su ovu majušnu reklamu, 10 karaktera dugu.

And a lot of people also want to know, "How does it work?

I dosta ljudi želi da zna: „Kako ovo radi?

How can it be so good? It's as though there is a human being

Kako može biti tako dobro? Kao da je sa druge strane čovek.“

on the other end of the line."

Because there is one!

Zato što jeste!

They have 10,000 people

Imaju 10 000 ljudi

who are being paid 20 cents per answer.

kojima plaćaju 20 centi po odgovoru.

As you can imagine, it's college kids and old people.

Pretpostavljate, to su studenti i stariji ljudi.

That's who can afford to do that.

Oni mogu priuštiti sebi da rade to.

But it's a human being on the line. And it's gotten me out of so many

Ali sa druge strane jeste ljudsko biće.

I izvukli su me iz mnogo nezgodnih situacija, na primer:

tough positions like, "When's the last flight out of Chicago?"

„Kada je poslednji let za Čikago?“

You know. It's just absolutely amazing.

Znate. To je prosto sjajno.

Another thing that really bothers me about cell phones today --

Još jedna stvar koja mi ide na živce u vezi mobilnih danas -

this is probably my biggest pet peeve in all of technology.

ovo je verovatno moj najveći izvor frustracija među svim tehnologijama.

When I call to leave you a message,

Kada pozovem da ostavim poruku,

I get 15 seconds of instructions

15 sekundi slušam uputstva

from a third-grade teacher on Ambien!

od nastavnika trećeg razreda na hipnotiku!

(Laughter)

(Smeh)

"To page this person ... "

„Da biste poslali poruku na pejdžer...“

Page? What is this, 1975?

Pejdžer? Šta je ovo, 1975. godina?

Nobody has pagers anymore.

Niko više nema pejdžere.

"You may begin speaking at the tone.

„Počnite da pričate kad čujete ton.

When you have finished recording,

Kada završite snimanje,

spustite slušalicu.“ Je l'!

you may hang up." No!

(Laughter)

(Smeh)

And then it gets worse:

A onda postaje još gore.

when I call to retrieve my messages,

Kada pozovem da slušam poruke, prvo ide:

first of all: "You have 87 messages.

„Imate 87 poruka.

To listen to your messages ... "

Da biste preslušali svoje poruke...“

Zbog čega inače zovem?

Why else am I calling?

(Laughter)

(Smeh)

Of course I want to listen to the messages!

Naravno da želim da čujem poruke!

(Laughter)

(Smeh)

Oh! You all have cell phones too.

O! I vi svi imate mobilne!

So last year I went to Milan, Italy,

I tako sam prošle godine bio u Milanu, u Italiji.

and I got to speak to an audience

Publika su bili izvršni direktori mobilnih operatera iz 200 zemalja sveta.

of cellular executives from 200 countries around the world.

And I said as a joke -- as a joke, I said,

Rekao sam u šali:

"I did the math. Verizon has 70 million customers.

„Izračunao sam. Verajzon ima 70 miliona korisnika.

If you check your voicemail twice a day,

Ako proverite govornu poštu dvaput dnevno,

that's 100 million dollars a year.

to je 100 miliona dolara godišnje.

I bet you guys are doing this just to run up our airtime, aren't you?"

Kladim se da vi to radite samo da produžite vreme, zar ne?“

No chuckle. They're like this --

Nema cerekanja. Ovako su reagovali.

(Laughter)

(Smeh)

Where is the outrage, people? Rise up!

Gde je pobuna, ljudi? Ustanite!

(Laughter)

(Smeh)

Sorry. I'm not bitter.

Izvinite. Nisam ogorčen.

(Laughter)

(Smeh)

So now I'm going to tell you how to get out of that.

Reći ću vam kako da se izvučete iz toga.

There are these services that transcribe

Postoje servisi koji prebacuju

your voicemail into text.

govornu poštu u tekst

And they send it either to your email

i šalju vam ih na imejl

or as text messages to your phone.

ili kao SMS na telefon.

Ovo menja život.

It is a life-changer.

Usput, ne pogode uvek sve reči, jer je preko telefona i tako to.

And by the way, they don't always get the words right,

because it's over the phone and all that.

So they attach the audio file at the bottom of the email

Zato prikače audio fajl u dnu imejla

so you can listen to double-check.

tako da možete proveriti preslušavanjem.

The services are called things like Spinvox,

Ti servisi su oni poput Spinvoksa,

Phonetag -- this is the one I use --

Fontaga - ja koristim taj - Kolvejva.

Callwave. A lot of people say, "How are they doing this?

Mnogi će reći: „Kako to radi?

I don't really want people listening in to my calls."

Ne želim da ljudi stvarno slušaju moje razgovore.“

The executives at these companies told me,

Izvršni direktori ovih kompanija su mi rekli:

"Well we use a proprietary B-to-B, best-of-breed, peer-to-peer soluti -- " you know.

„Koristimo vlasničko B-to-B, najbolje u klasi, peer-to-peer rešenje“, znate.

I think basically it's like these guys in India with headsets, you know, listening in.

Mislim da su to u suštini oni momci u Indiji sa slušalicama, koji slušaju.

Razlog zašto to mislim je jer,

The reason I think that is that

on the first day I tried one of these services,

prvog dana kada sam probao jedan od ovih servisa,

I got two voicemail messages. One was from a guy named Michael Stevenson,

dobio sam dve poruke.

Jedna je bila od čoveka po imenu Majkl Stivenson,

which shouldn't be that hard to transcribe, and it was misspelled.

što nije tako teško transkribovati, a bilo je pogrešno napisano.

The other was from my video producer at the Times, whose name is Vijaiy Singh,

Druga je bila od mog video producenta u Tajmsu, a on se zove Vidžai Sing,

with the silent 'h'. Nailed that one.

sa nečujnim 'h'.

To je pogodio.

(Laughter)

(Smeh)

So you be the judge.

Sami prosudite.

(Laughter)

(Smeh)

Anyway, this service, Callwave, promises

Uglavnom, ovaj servis, Kolvejv,

obećava da je sve softver - niko ne sluša vaše poruke.

that it's all software -- nobody is listening to your messages.

And they also promise that they're going to transcribe only the gist

Takođe obećavaju da će transkribovati

samo ono najbitnije u vašim porukama.

of your messages.

(Laughter)

(Smeh)

So I thought I'd see how that goes.

Pomislih da vidim kako to radi.

This is me testing it out.

Evo mene kako to testiram.

(Video): Hello, this is Michael.

(Video): Halo, Majkl ovde.

Hope you're doing well. I'm fine here. Everything's good.

Nadam se da ste dobro. Ja jesam. Sve je u redu.

Hey, I was walking along the street and the sky was blue.

Hej, šetao sam ulicom i nebo je bilo plavo.

And your daughter broke her leg at soccer practice.

I vaša ćerka je slomila nogu na fudbalskom treningu.

Ješću sendvič za ručak.

I'm going to have a sandwich for lunch.

She's in room -- emergency room 53W.

Ona je u sobi za hitne slučajeve 53W.

OK, talk to you later -- bye.

Okej, čujemo se kasnije. Ćao.

(Laughter)

(Smeh)

I love my job.

Obožavam svoj posao.

(Laughter)

(Smeh)

So a couple minutes later, this I got by email.

Posle par minuta dobio sam ovo na imejl.

It's a very good transcription. But a couple minutes after that,

Veoma je dobra transkripcija.

Ali par minuta kasnije, dobio sam SMS.

I got the text message version. Now remember,

Sećate se, SMS može imati 160 karaktera.

a text message can only be 160 characters long.

So it had better be the gist of the gist, right?

Bolje bi im bilo da bude najvažnije od najvažnijeg, je l' da?

I'm not kidding you. The message said,

Ne šalim se sa vama.

U poruci je pisalo: „šetao ulicom“, „nebo je bilo plavo“ i „hitno“!

"Was walking along the street" and "sky was blue" and "emergency"!

(Laughter)

(Smeh)

What the f -- ?

Je... t...!

(Laughter)

(Smeh)

Well I guess that was the gist.

Pa, pretpostavljam da je to bilo najvažnije.

(Laughter)

(Smeh)

And lastly, I just have to talk about this one.

I na kraju, moram još i o ovome.

This is my favorite of all time. It's called Popularitydialer.com.

Ovo je moj favorit svih vremena. Zove se Popularitydialer.com.

Basically, you're going to go on some

U suštini, idete na neki neizvestan sudar ili možda loš sastanak.

iffy date, or a potentially bad meeting.

So you go and you type in your phone number,

Uzmete i ukucati svoj broj telefona

and at the exact minute where you want to be called --

i tačno vreme kad želite da pozovu -

(Laughter)

(Smeh)

I u tom trenutku zazvoniće vam telefon.

And at that moment your phone will ring.

A vi kažete: „Izvinite. Moram da se javim.“

And you're like, "I'm sorry. I've got to take this."

The really beautiful thing is,

Ono što je stvarno lepo, znate da, kada neko ko sedi pored vas,

you know how when somebody's sitting next to you, sometimes they can sort of

ponekad može da malo čuje vašeg sagovornika.

hear a little bit of the caller.

So they give you a choice

A oni vam daju da birate

of what you want to hear on the other end.

šta ćete čuti sa druge strane žice.

Here's the girlfriend.

Evo je nečija devojka.

Phone: Hey you, what's going on?

Telefon: Hej ti, šta ima?

DP: I'm kinda, like, giving a talk right now.

DP: Ja, ono, držim neki govor sad.

Phone: Well, that's good.

Telefon: Pa, dobro onda.

DP: What are you doing?

DP: Šta ti radiš?

Phone: I was just wondering what you were up to.

Telefon: Samo sam htela da vidim šta radiš.

DP: Right, I can't really talk right now.

DP: Dobro, ne mogu sad da pričam.

This is the -- I love this -- the boss call.

Ovo je - obožavam ovaj - poziv šefa.

Phone: Hey, this is Mr. Johnson calling from the office.

Telefon: Hej, gospodin Džonson ovde, zovem iz kancelarije.

DP: O, zdravo, gospodine.

DP: Oh, hi, sir.

Phone: Did you complete that thing about a month ago? That photocopier training?

Telefon: Da li si završio ono pre mesec dana? Obuku za fotokopiranje?

DP: Oh -- sorry I forgot.

DP: O - izvinite, zaboravio sam.

Telefon: Da, pa kad si poslednji put koristio fotokopir mašinu?

Phone: Yeah, well so when was the last time you used the photocopier?

DP: It was like three weeks ago.

DP: Pre oko tri nedelje.

Phone: Well, I don't know if you heard, you might have heard from Lenny, but --

Telefon: Pa, ne znam da li si čuo, možda od Lenija, ali -

(Laughter)

(Smeh)

Mislim da je najveća promena pri susretu interneta i telefona

I think the biggest change when Internet met phone

was with the iPhone.

bio Ajfon.

Not my finest moment in New York Times journalism.

To nije bio moj najbolji trenutak u Njujork Tajmsu.

It was when in the fall of 2006,

Bilo je to u jesen 2006.

I explained why Apple would never do a cell phone.

Objasnio sam zašto Epl nikad neće raditi mobilne.

(Laughter)

(Smeh)

I looked like a moron. However, my logic was good,

Izgledao sam kao moron. Međutim, moja logika je bila dobra,

because -- I don't know if you realize this, but -- until the iPhone came along,

jer - ne znam shvatate li to, ali dok se Ajfon nije pojavio,

the carriers -- Verizon, AT&T, Cingular --

operateri - Verajzon, AT&T, Singular -

held veto power over every aspect

su držali monopol u svim aspektima

of every design of every phone.

svakog dizajna svakog telefona.

I know the people who worked on the Treo.

Znam ljude koji su radili na Trio telefonima.

They went around to these carriers and said,

Išli su do ovih operatera i rekli: „Vidite ove kul opcije.“

"Look at these cool features." And Verizon is like, "Hmm, no.

A Verizon je bio u fazonu: „Hm, ne. Neće moći.“

I don't think so."

It was not very conducive to innovation.

To nije bilo baš povoljno za inovacije.

What I didn't anticipate was that Steve Jobs

Ono što nisam očekivao je da Stiv Džobs reći:

went around and said, "Tell you what -- I'll give you a five-year exclusive

„Da vam kažem - daću vam ekskluzivu od pet godina

if you'll let me design this phone in peace --

ako mi date da dizajniram telefon na miru -

and you won't even see it till it's done."

nećete ga čak ni videti dok ne bude gotov.“

Actually, even so, he was turned down by Verizon and others.

U stvari, čak i tako su ga odbili Verajzon i drugi.

Finally Cingular said OK.

Konačno je Singular prihvatio.

Pričaću vam o uticaju Ajfona.

I'm going to talk about the effect of the iPhone.

Molim vas da me ne opkolite na zabavi i krenete sa: „Šta si ti? Fan Epla?“ -

Please don't corner me at the party tonight

and go, "What are you? An Apple fan boy?"

- you know. I'm not.

jer nisam, znate.

You can see what I said about it. It's a flawed masterpiece.

Vidite šta kažem o tome. To je remek-delo sa manom.

It's got bad things and good things. Lets all acknowledge that right now.

Ima loših i dobrih strana. Da to odmah razjasnimo.

But it did change a few things. The first thing it changed

Ali promenio je nekoliko stvari.

Prvo je to što su svi operateri videli

was that all those carriers saw

that they sold 10 million of these things in a year.

da oni prodaju 10 miliona komada godišnje.

Rekli su: „Bogo moj, možda smo pogrešili.

And they said, "Oh my gosh, maybe we've been doing it wrong.

Maybe we should let phone designers design the phones."

Možda treba da pustimo da dizajneri dizajniraju telefone.“

(Applause)

(Aplauz)

Another thing was that it let 10 million people,

Drugo - sada je 10 miliona ljudi,

po prvi put, moglo biti onlajn sve vreme,

for the first time, experience being online all the time.

Not using these 60-dollar-a-month

bez korišćenja ovih kartica za laptopove od 60 dolara mesečno.

cellular cards for their laptops.

I don't understand why we're not there yet.

Ne shvatam zašto još nismo tamo.

When I'm an old man, I'm going to tell my grandchildren,

Kada ostarim, reći ću unucima:

"When I was your age, if I wanted to check my email,

„U tvojim godinama, kad bih hteo da proverim imejl,

I used to drive around town looking for a coffee shop. I did!"

vozio sam se po gradu i tražio internet kafe. Stvarno!"

(Smeh)

(Laughter)

"We had wireless base stations that could

„Imali smo bežične stanice koje su mogle da emituju -

broadcast -- yay, about 150 feet across."

ih, na 45 metara udaljenosti.“

(Laughter)

(Smeh)

It's absurd. We have power outlets

Apsurdno je. Imamo utičnice u svakoj prostoriji i zgradi.

in every room of every building. We have running water.

Imamo tekuću vodu. U čemu je problem?

What's the problem?

Anyway -- but this teaches people what it's like.

U svakom slučaju - ovako ljudi uče kako je to.

You have to go to YouTube

Morate da idete na Jutjub i kucate „iPhone Shuffle“.

and type in "iPhone Shuffle."

This guy did a mock video of one

Jedan lik je uradio lažni video za proizvod od 6 kvadratnih centimetara,

that's one inch square, like the real iPod Shuffle.

poput pravog Ajpod šafla.

It's like, "It only has one button.

Ide ovako: „Ima samo jedno dugme.

Touch it and it dials a number at random."

Pritisnite ga i biraće brojeve nasumično.“

(Laughter)

(Smeh)

"Who the hell is this?"

„Ko je ovo, dođavola?“

(Laughter)

(Smeh)

Ali druga stvar koju je uzrokovao

But the other thing it did

je da se stvorila ideja za prodavnicu aplikacija.

is it opened up this idea of an app store.

It downloads right to the phone.

Preuzima direktno na telefon.

And you can use the tilt sensor

Možete koristiti i ovaj senzor nagiba

to steer this car using this game.

da upravljate autom u ovoj igrici.

These programs can use all the components

Ovi programi mogu da koriste sve komponente Ajfona -

of the iPhone -- the touch screen.

ekran na dodir.

This is the Etch-A-Sketch program -- the theme of EG 2008.

Ovo je program Etch-A-Sketch - tema EG 2008.

You know how you erase it?

Znate kako da izbrišete?

Of course. You shake it.

Naravno. Protresete.

Right, of course. We shake it to erase, like this.

Dobro, protresemo da izbrišemo, ovako.

They have 10,000 of these programs.

Imaju 10 000 ovakvih programa.

This is the translator program. They have every language in the world.

Ovo je program za prevođenje. Tu je svaki jezik na svetu.

You type in what you want, and it gives you the translation.

Ukucate šta želite i on vam da prevod.

This is amazing. This is Midomi.

To je neverovatno. Ovo je Midomi.

A song is running through your head --

Vrti vam se pesma po glavi -

you sing it into the thing:

otpevate je uređaju:

do do do do do, da da da da da da, da dum ...

la la la la la la la, na na na na na,...

OK, you tap, "Done" and it will find out the song and play it for you.

Okej, pritisnete „gotovo“ i pronaći će pesmu i pustiti je.

I know. It's insane, right?

Znam. Ludo je, je l' da?

Ovo je Pandora. Besplatan internet radio.

This is Pandora. Free Internet radio. Not just free Internet radio --

Ne samo besplatan radio - ukucate bend ili pesmu.

you type in a band or a song name.

It will immediately play you that song or that band.

Odmah će vam pustiti tu pesmu ili bend.

It has a thumbs-up and a thumbs-down.

Ima i ikonice za sviđanje i nesviđanje.

You say if you like this song or not.

Kažete da li vam se sviđa pesma ili ne.

If you like it, it tries another song on you

Ako vam se sviđa, pusti vam drugu pesmu drugog benda,

from a different band, with the same instrumentation, vocals,

sa istim instrumentima, vokalima, temom i tempom.

theme and tempo.

If you like that one, or don't like it,

Ako vam se ona dopada, ili vam se ne dopada,

you do thumbs-up and thumbs-down. Over time it tailors the songs

pritisnete palac na gore ili dole.

Vremenom podesi pesme tako da uopšte ne daje loše.

so that it completely stops playing bad songs.

It eventually only plays songs you like.

Na kraju daje samo one pesme koje volite.

This is Urbanspoon. You're in a city. It knows from GPS where you're standing.

Ovo je Urbanspun. U gradu ste. Navigacija mu govori gde ste.

You want to find a place to eat. You shake it.

Želite da mesto gde da jedete. Protresete.

It proposes a restaurant.

On predloži restoran.

It gives you the price, and the location and ratings.

Daje vam cenu, lokaciju i ocene.

Video: I'm not going all the way to Flushing.

Video: Neću čak do Flašinga.

Anyway, just amazing, amazing things.

Kako bilo, prosto sjajne, sjajne stvari.

Of course, its not just about the iPhone.

Naravno, nije sve u Ajfonu.

The iPhone broke the dyke, the wall.

Ajfon je probio led, ali tu su i svi drugi.

But now it's everybody else. So Google has done their own Android operating system

Gugl je napravio Android operativni sistem

that will soon be on handsets -- phones from 34 companies.

koji će uskoro biti na telefonima iz 34 kompanije.

Touch screen -- very, very nice.

Ekrani na dodir - vrlo, vrlo lepi.

Also with its own app store, where you can download programs.

Takođe sa svojim prodavnicama aplikacija, gde možete preuzimati programe.

This is amazing. In the wake of all this,

To je sjajno. Nakon svega ovoga,

Verizon, the most calcified, corporate,

Verajzon, najtvrdokorniji, najkorporativniji,

conservative carrier of all,

najkonzervativniji operater od svih,

said, "You can use any phone you want on our network."

kaže: "Možete koristiti koji god telefon želite na našoj mreži."

I love the Wired headline:

Obožavam naslov na sajtu Wired:

Pigs Fly, Hell Freezes Over

„Svinje lete, pakao se smrzava, a Verajzon širi mrežu - ne, stvarno.“

and Verizon Opens Up Its Network -- No. Really.

So everything is changing. We've entered

I tako, sve se menja.

Ušli smo u novi svet inovacija,

a new world of innovation, where the cell phone becomes your laptop,

gde mobilni postaju vaš laptop, podešen onako kako vi želite.

customized the way you want it.

Every cell phone is unique. There is software that you can add on.

Svaki mobilni je jedinstven. Tu je softver koji možete dodati.

Can I do one more one-minute song? Thank you.

Mogu li da izvedem još jednu pesmu? Hvala vam.

(Applause)

(Aplauz)

Just to round it up -- this is the new Apple Power Music Stand.

Samo da zaokružim - ovo je novi Eplov muziči stalak.

It's only three pounds,

Košta samo tri funte,

or 12 if you install Microsoft Office.

ili 12 ako instalirate Majkrosoft Ofis.

(Laughter)

(Smeh)

Sorry, that was mean.

Pardon, to je bilo zlobno.

Ovo je pesma koju sam uradio za sajt Njujork Tajmsa kao spot.

This is a song I did for the New York Times website as a music video.

Ladies and gentlemen, for seven blissful hours

Dame i gospodo, sedam blaženih sati,

it was the number one video on YouTube.

bio je to spot broj jedan na Jutjubu.

(To the tune of "My Way")

(Na melodiju pesme „My Way“)

And now the end is near.

I sada je kraj blizu.

I'm sick to death

Smrtno sam bolestan

of this old cell phone.

od starih telefona.

Loš zvuk, slab signal,

Bad sound, the signal's weak,

the software stinks.

softver ne valja.

A made-in-Hell phone.

Telefon iz pakla.

I've heard there's something new --

Čuo sam da ima nešto novo -

a million times more rad than my phone.

milion puta više kul od mog telefona.

I too will join the cult.

I ja ću se pridružiti tom kultu.

I want an iPhone.

Želim Ajfon.

Concerns -- I have a few. It's got some flaws;

Brige - ima ih par.

Ima neke mane; suočimo se s tim.

we may just face it.

No keys, no memory card,

Bez tipki, bez memorijske,

the battery's sealed --

baterija zapečaćena -

you can't replace it.

ne može se zameniti.

But God, this thing is sweet.

Ali bože, ova stvar je slatka.

A multitouch, iPod, Wi-Fi phone.

Osetljiv na dodir, Ajpod, vaj-faj telefon.

You had me from, "Hello."

Vaš sam od: „Halo“.

I want an iPhone.

Želim jedan Ajfon.

I want to touch its precious screen.

Želim da pritisnem njegov cenjeni ekran.

I want to wipe the smudges clean.

Želim da mu čistim mrlje.

I want my friends to look and drool.

Želim da moji prijatelji gledaju i balave.

I want to say, "Look -- now I'm cool"

Želim da kažem: „Vidite - sad sam kul.“

I stood in line and I'll get mine.

Stajao sam u redu i dobiću svoj.

I want an iPhone.

Želim jedan Ajfon.

For what is a man?

Jer šta je čovek?

What has he got? If not iPhone,

Šta ima? Ako nema Ajfon,

then he's got squat.

onda ima šipak.

It's all the things a phone should be.

On ima sve što telefon treba da ima.

Who cares if it's AT&T?

Koga briga ako je to AT&T?

I took a stand, paid half a grand!

Odlučio sam, platio pola hiljade!

And I got an iPhone!

I dobio sam Ajfon!

(Applause)

(Aplauz)

Thank you. Thank you very much.

Hvala vam. Hvala vam mnogo.

(Applause)

(Aplauz)