Zeynep Tufekci: How the Internet has made social change easy to organize, hard to win

Prevodilac: Ivana Krivokuća Lektor: Mile Živković

So recently, we heard a lot about how social media helps empower protest,

Nedavno smo dosta slušali o tome

kako društvene mreže pomažu u osnaživanju protesta

and that's true,

i to je istina,

but after more than a decade

ali nakon više od decenije

of studying and participating in multiple social movements,

izučavanja i učestvovanja u mnogim društvenim pokretima,

I've come to realize

shvatila sam

that the way technology empowers social movements

da način na koji tehnologija osnažuje društvene pokrete

can also paradoxically help weaken them.

može ih, paradoksalno, takođe i oslabiti.

This is not inevitable, but overcoming it requires diving deep

Ovo nije neizbežno,

ali za prevazilaženje toga potrebno je duboko zaroniti

into what makes success possible over the long term.

u ono što čini uspeh mogućim na duže staze.

And the lessons apply in multiple domains.

Lekcije se primenjuju u više domena.

Now, take Turkey's Gezi Park protests, July 2013,

Uzmimo turske demonstracije u parku Gezi, jula 2013. godine,

which I went back to study in the field.

na koje sam se vratila radi izučavanja na terenu.

Twitter was key to its organizing.

Tviter je bio ključan u njihovom organizovanju.

It was everywhere in the park -- well, along with a lot of tear gas.

Bio je svuda u parku - pa, zajedno sa mnogo suzavca.

It wasn't all high tech.

Nije sve bilo visoka tehnologija.

But the people in Turkey had already gotten used to the power of Twitter

Ali ljudi u Turskoj su se već navikli na moć Tvitera

because of an unfortunate incident about a year before

zbog nesrećnog incidenta oko godinu dana ranije

when military jets had bombed and killed

kada su vojni avioni bombardovali i ubili

34 Kurdish smugglers near the border region,

32 kurdska švercera u blizini granične blasti,

and Turkish media completely censored this news.

a turski mediji su potpuno cenzurisali ovu vest.

Editors sat in their newsrooms

Urednici su sedeli u svojim prostorijama

and waited for the government to tell them what to do.

i čekali da im vlada kaže šta da rade.

One frustrated journalist could not take this anymore.

Jedan frustrirani novinar to više nije mogao da trpi.

He purchased his own plane ticket,

Kupio je avionsku kartu

and went to the village where this had occurred.

i otišao u selo u kome se ovo dogodilo.

And he was confronted by this scene:

Suočio se sa ovom scenom:

a line of coffins coming down a hill, relatives wailing.

red kovčega koji silazi sa brda, rođaci koji tuguju.

He later he told me how overwhelmed he felt,

Kasnije mi je rekao kako se osećao preplavljeno

and didn't know what to do,

i nije znao šta da radi,

so he took out his phone,

pa je izvadio svoj telefon,

like any one of us might,

kao što bi to mogao bilo ko od nas,

and snapped that picture and tweeted it out.

uslikao ovo i tvitovao sliku.

And voila, that picture went viral

I voala, ta slika se proširila

and broke the censorship and forced mass media to cover it.

i srušila cenzuru koja je primorala medije da ovo kriju.

So when, a year later, Turkey's Gezi protests happened,

Tako da, kada su se godinu dana kasnije

dogodile turske demonstracije u parku Gezi,

it started as a protest about a park being razed,

sve je započelo kao protest zbog rušenja parka,

but became an anti-authoritarian protest.

ali se pretvorilo u protest protiv vlasti.

It wasn't surprising that media also censored it,

Nije bilo iznenađujuće to što su ga mediji takođe cenzurisali,

but it got a little ridiculous at times.

ali je ponekad postajalo smešno.

When things were so intense,

Kada je situacija bila toliko napeta,

when CNN International was broadcasting live from Istanbul,

kada je CNN International izveštavao uživo iz Istanbula.

CNN Turkey instead was broadcasting a documentary on penguins.

CNN Turska je emitovao dokumentarac o pingvinima.

Now, I love penguin documentaries, but that wasn't the news of the day.

Ja volim dokumentarce o pingvinima, ali to nisu bile vesti dana.

An angry viewer put his two screens together and snapped that picture,

Ljutiti gledalac je stavio dva ekrana jedan pored drugog i uslikao to,

and that one too went viral,

i ta slika se takođe proširila,

and since then, people call Turkish media the penguin media. (Laughter)

i od tada, ljudi zovu turske medije pingvinskim medijima. (Smeh)

But this time, people knew what to do.

Ali ovog puta, ljudi su znali šta da rade.

They just took out their phones and looked for actual news.

Izvadili bi svoje telefone i potražili stvarne vesti.

Better, they knew to go to the park and take pictures and participate

Štaviše, znali su da mogu da odu u park, naprave fotografije i učestvuju

and share it more on social media.

deleći ih na društvenim mrežama.

Digital connectivity was used for everything from food to donations.

Digitalna povezanost je korišćena za sve od hrane do donacija.

Everything was organized partially with the help of these new technologies.

Sve je delom bilo organizovano uz pomoć ovih novih tehnologija.

And using Internet to mobilize and publicize protests

Korišćenje interneta za mobilizaciju i objavljivanje protesta

actually goes back a long way.

zapravo datira još odavno.

Remember the Zapatistas,

Sećate se Zapatista,

the peasant uprising in the southern Chiapas region of Mexico

seljačkog ustanka u južnoj regiji Čjapas u Meksiku

led by the masked, pipe-smoking, charismatic Subcomandante Marcos?

koji je vodio maskirani, harizmatični pušač lule potkomandant Markos?

That was probably the first movement

To je bio verovatno prvi pokret

that got global attention thanks to the Internet.

koji je dobio globalnu pažnju zahvaljujući internetu.

Or consider Seattle '99,

Ili pomislite na Sijetl '99,

when a multinational grassroots effort brought global attention

kada je multinacionalno lokalno nastojanje donelo globalnu pažnju

to what was then an obscure organization, the World Trade Organization,

onome što je tad bilo nepoznato udruženje, Svetskoj trgovinskoj organizaciji,

by also utilizing these digital technologies to help them organize.

takođe korišćenjem ovih digitalnih tehnologija u organizovanju.

And more recently, movement after movement

I u skorašnje vreme, pokret za pokretom

has shaken country after country:

je uzdrmao jednu zemlju za drugom:

the Arab uprisings from Bahrain to Tunisia to Egypt and more;

arapske pobune od Bahreina do Tunisa i Egipta i šire;

indignados in Spain, Italy, Greece; the Gezi Park protests;

protesti Indignadosa u Španiji, Italiji, Grčkoj; protesti u Gezi parku;

Taiwan; Euromaidan in Ukraine; Hong Kong.

Tajvan; protesti u Ukrajini; Hong Kong.

And think of more recent initiatives, like the #BringBackOurGirls hashtags.

Pomislimo i na skorije incijative, kao što je heštag #BringBackOurGirls.

Nowadays, a network of tweets can unleash a global awareness campaign.

Danas, mreža tvitova može da pusti kampanju globalne svesti.

A Facebook page can become the hub of a massive mobilization.

Fejsbuk stranica može postati središte masovne mobilizacije.

Amazing.

Zapanjujuće.

But think of the moments I just mentioned.

Ali pomislite na trenutke koje sam upravo pomenula.

The achievements they were able to have, their outcomes,

Dostignuća koja su mogli da ostvare, njihovi rezultati,

are not really proportional to the size and energy they inspired.

nisu baš u srazmeri sa veličinom i energijom koju su inspirisali.

The hopes they rightfully raised are not really matched

Nade koje su s pravom probudile ne slažu se baš

by what they were able to have as a result in the end.

sa onim što su mogli na kraju da imaju kao rezultat.

And this raises a question:

Ovo postavlja pitanje:

As digital technology makes things easier for movements,

budući da digitalna tehnologija čini stvari lakšim za pokrete,

why haven't successful outcomes become more likely as well?

zašto povoljni rezultati nisu takođe postali verovatniji?

In embracing digital platforms for activism and politics,

Prihvatajući digitalne platforme u aktivizmu i politici,

are we overlooking some of the benefits of doing things the hard way?

da li previđamo neke od prednosti obavljanja stvari težim putem?

Now, I believe so.

Ja smatram da je tako.

I believe that the rule of thumb is:

Mislim da je pravilo u praksi:

Easier to mobilize does not always mean easier to achieve gains.

lakša mobilizacija ne znači uvek lakše ostvarivanje dobiti.

Now, to be clear,

Da razjasnimo,

technology does empower in multiple ways.

tehnologija zaista osnažuje na mnogo načina.

It's very powerful.

Veoma je moćna.

In Turkey, I watched four young college students

U Turskoj sam gledala kako četiri mlada studenta

organize a countrywide citizen journalism network called 140Journos

organizuju širom zemlje građansko novinarstvo nazvano 140Journos

that became the central hub for uncensored news in the country.

koje je postalo središte necenzurisanih vesti iz zemlje.

In Egypt, I saw another four young people use digital connectivity

U Egiptu sam videla drugu četvoricu mladih kako koriste digitalno povezivanje

to organize the supplies and logistics for 10 field hospitals,

da bi organizovali zalihe i logistiku za 10 terenskih bolnica,

very large operations,

veoma velike operacije,

during massive clashes near Tahrir Square in 2011.

za vreme masivnih sukobljavanja u blizini trga Tahrir 2011. godine.

And I asked the founder of this effort, called Tahrir Supplies,

Upitala sam začetnika ovih nastojanja, takozvanih Tahrir zaliha,

how long it took him to go from when he had the idea to when he got started.

koliko dugo mu je trebalo od nepostojanja ideje do započinjanja.

"Five minutes," he said. Five minutes.

"Pet minuta", rekao je. Pet minuta.

And he had no training or background in logistics.

A nije imao nikakvu obuku niti obrazovanje iz logistike.

Or think of the Occupy movement which rocked the world in 2011.

Ili se setite pokreta Okupiraj koji je uzdrmao svet 2011. godine.

It started with a single email

Započeo je jednim imejlom

from a magazine, Adbusters, to 90,000 subscribers in its list.

od magazina Edbasters, za 90 000 pretplatnika na njegovoj listi.

About two months after that first email,

Oko dva meseca nakon tog prvog imejla,

there were in the United States 600 ongoing occupations and protests.

u Sjedinjenim Državama je bilo aktivno 600 okupacija i protesta.

Less than one month after the first physical occupation in Zuccotti Park,

Manje od mesec dana nakon prve fizičke okupacije u parku Zukoti,

a global protest was held in about 82 countries, 950 cities.

održan je globalni protest u oko 82 zemlje, 950 gradova.

Bio je to jedan od najvećih globalnih protesta koji su do tada organizovani.

It was one of the largest global protests ever organized.

Now, compare that to what the Civil Rights Movement had to do in 1955 Alabama

Uporedite to sa onim što je morao da učini Pokret za građanska prava

u Alabami 1955. godine da bi protestvovao protiv

to protest the racially segregated bus system, which they wanted to boycott.

rasno podeljenog autobuskog sistema, kojeg su hteli da bojkotuju.

They'd been preparing for many years

Pripremali su se mnogo godina

and decided it was time to swing into action

i rešili da je vreme da se krene u akciju

after Rosa Parks was arrested.

nakon što je uhapšena Roza Parks.

But how do you get the word out --

Ali kako da proširite poruku -

tomorrow we're going to start the boycott --

sutra počinjemo bojkot -

when you don't have Facebook, texting, Twitter, none of that?

ako nemate Fejsbuk, SMS poruke, Tviter, ništa od toga?

So they had to mimeograph 52,000 leaflets

Morali su da umnože 52 000 letaka

by sneaking into a university duplicating room

tako što su se ušunjali u univerzitetsku sobu za kopiranje

and working all night, secretly.

i radili celu noć u tajnosti.

They then used the 68 African-American organizations

Zatim su koristili 68 afroameričkih organizacija

that criss-crossed the city to distribute those leaflets by hand.

koje su krstarile gradom i lično dostavljale pamflete.

And the logistical tasks were daunting, because these were poor people.

Logistički zadaci su bili obeshrabrujuće teški, jer to su bili siromašni ljudi.

They had to get to work, boycott or no,

Morali su da idu na posao, bilo bojkota ili ne,

so a massive carpool was organized,

pa je organizovan masovan prevoz,

again by meeting.

još jednom pomoću sastanka.

No texting, no Twitter, no Facebook.

Bez SMS poruka, Tvitera, Fejsbuka.

They had to meet almost all the time to keep this carpool going.

Morali su skoro stalno da se sastaju da bi održavali ovaj prevoz aktivnim.

Today, it would be so much easier.

Danas bi to bilo mnogo lakše.

We could create a database, available rides and what rides you need,

Mogli bismo da napravimo bazu podataka

sa dostupnim vožnjama i vožnjama koje su vam potrebne,

have the database coordinate, and use texting.

imamo koordinate i koristimo SMS poruke.

We wouldn't have to meet all that much.

Ne bismo morali da se toliko sastajemo.

But again, consider this:

Ali opet, razmotrite ovo:

the Civil Rights Movement in the United States

Pokret za građanska prava u Sjedinjenim Državama

navigated a minefield of political dangers,

prelazio je minsko polje puno političkih opasnosti,

faced repression and overcame, won major policy concessions,

suočio se sa represijom i prevazišao je, dobio većinu političkih ustupaka,

navigated and innovated through risks.

kretao se kroz rizike i osmišljavao novine.

In contrast, three years after Occupy sparked

Nasuprot tome, tri godine nakon što je pokret Okupiraj započeo

that global conversation about inequality,

globalni razgovor o nejednakosti,

the policies that fueled it are still in place.

politike koje je podstiču su još tu.

Europe was also rocked by anti-austerity protests,

Evropa je takođe bila uzdrmana protestima protiv oštrih mera štednje,

but the continent didn't shift its direction.

ali kontinent nije preokrenuo svoj pravac.

In embracing these technologies,

Prihvatajući ove tehnologije,

are we overlooking some of the benefits of slow and sustained?

da li previđamo neke od prednosti sporog i održivog?

To understand this,

Da bih ovo razumela,

I went back to Turkey about a year after the Gezi protests

vratila sam se u Tursku oko godinu dana nakon Gezi protesta

and I interviewed a range of people,

i intervjuisala sam čitav niz ljudi,

from activists to politicians,

od aktivista do političara,

from both the ruling party and the opposition party and movements.

od vladajuće partije do opozicije i pokreta.

I found that the Gezi protesters were despairing.

Saznala sam da Gezi protestanti očajavaju.

They were frustrated,

Bili su frustrirani

and they had achieved much less than what they had hoped for.

i ostvarili su mnogo manje od onoga čemu su se nadali.

This echoed what I'd been hearing around the world

Ovo je ponovilo isto ono što sam slušala širom sveta

from many other protesters that I'm in touch with.

od mnogih drugih protestanata sa kojima sam u dodiru.

And I've come to realize that part of the problem

Shvatila sam da je deo problema

is that today's protests have become a bit like climbing Mt. Everest

to što su današnji protesti postali pomalo kao penjanje na Maunt Everest

with the help of 60 Sherpas,

uz pomoć 60 Šerpasa,

and the Internet is our Sherpa.

a internet je naš Šerpas.

What we're doing is taking the fast routes

Mi činimo to da biramo brže puteve

and not replacing the benefits of the slower work.

bez nadoknađivanja prednosti sporijeg rada.

Because, you see,

Jer, vidite,

the kind of work that went into organizing

vrstom rada kojom je obavljano organizovanje

all those daunting, tedious logistical tasks

svih tih napornih, zamornih logističkih zadataka

did not just take care of those tasks,

nisu se samo odrađivali ti zadaci,

they also created the kind of organization that could think together collectively

već su i stvarali takvu vrstu organizacije koja bi zajedno razmišljala kolektivno

and make hard decisions together,

i donosila teške odluke zajedno,

create consensus and innovate, and maybe even more crucially,

stvarala konsenzuse i inovacije, i možda još značajnije,

keep going together through differences.

nastavljala zajedno uz različitosti.

So when you see this March on Washington in 1963,

Tako da, kada vidite ovaj Marš na Vašington iz 1963. godine,

when you look at that picture,

kada pogledate tu sliku,

where this is the march where Martin Luther King gave his famous

to je marš na kome je Martin Luter King održao svoj čuveni govor

"I have a dream" speech, 1963,

"Ja imam san", 1963. godine,

you don't just see a march and you don't just hear a powerful speech,

ne samo da vidite marš i snažan govor,

you also see the painstaking, long-term work that can put on that march.

vidite i mukotrpan, dugoročan rad koji stoji iza tog marša.

And if you're in power,

I ako ste na poziciji moći,

you realize you have to take the capacity signaled by that march,

shvatate da morate da uzmete za ozbiljno kapacitet na koji signalizira taj marš,

not just the march, but the capacity signaled by that march, seriously.

ne samo marš, već i kapacitet koji signalizira.

In contrast, when you look at Occupy's global marches

Nasuprot tome, kada pogledate Okupiraj globalne marševe

that were organized in two weeks,

koji su organizovani za dve nedelje,

you see a lot of discontent,

vidite mnogo nezadovoljstva,

but you don't necessarily see teeth that can bite over the long term.

ali ne vidite nužno psa koji ujeda na duže staze.

And crucially, the Civil Rights Movement innovated tactically

I što je bitno, Pokret za građanska prava je taktično uvodio inovacije

from boycotts to lunch counter sit-ins to pickets to marches to freedom rides.

od bojkota do zauzimanja bifea za ručak, od štrajkova do marševa za slobodu.

Today's movements scale up very quickly without the organizational base

Današnji pokreti vrlo brzo zahvate velike razmere bez organizacione osnove

that can see them through the challenges.

koja bi ih mogla izneti kroz izazove.

They feel a little like startups that got very big

Pomalo podsećaju na novoosnovane firme koje su dosta porasle

without knowing what to do next,

ne znajući šta da rade sledeće,

and they rarely manage to shift tactically

i retko uspevaju da se taktički menjaju

because they don't have the depth of capacity

jer nemaju dubinu kapaciteta

to weather such transitions.

da bi izdržali takve promene.

Now, I want to be clear: The magic is not in the mimeograph.

Da bude jasno: magija nije u mašini za kopiranje.

It's in that capacity to work together, think together collectively,

Ona je u kapacitetu da se radi zajednički, da se misli kolektivno,

which can only be built over time with a lot of work.

što se može izgraditi samo vremenom uz mnogo rada.

To understand all this,

Da bih razumela sve ovo,

I interviewed a top official from the ruling party in Turkey,

intervjuisala sam glavnog zvaničnika vladajuće partije u Turskoj

and I ask him, "How do you do it?"

i pitala ga: "Kako vi to radite?"

They too use digital technology extensively, so that's not it.

I oni dosta koriste digitalnu tehologiju, tako da ni to nije to.

So what's the secret?

Pa u čemu je tajna?

Well, he told me.

On mi je kazao.

He said the key is he never took sugar with his tea.

Rekao je da je ključ u tome što nikada ne stavlja šećer u svoj čaj.

I said, what has that got to do with anything?

Pitala sam kakve to veze ima sa bilo čime.

Well, he said, his party starts getting ready for the next election

Rekao je da njegova partija počinje sa pripremama za sledeće izbore

the day after the last one,

prvog dana nakon poslednjih izbora,

and he spends all day every day meeting with voters in their homes,

i on provodi ceo dan svakog dana

sastajući se sa glasačima u njihovim domovima,

in their wedding parties, circumcision ceremonies,

na njihovim svadbama, proslavama obrezivanja,

and then he meets with his colleagues to compare notes.

i onda se nalazi sa kolegama da bi uporedili beleške.

With that many meetings every day, with tea offered at every one of them,

Uz toliko sastanaka svakog dana, uz čaj koji mu nude na svakom od njih,

which he could not refuse, because that would be rude,

koji ne može da odbije jer bi to bilo to nepristojno,

he could not take even one cube of sugar per cup of tea,

on ne bi uzeo ni jednu kockicu šećera po šolji čaja,

because that would be many kilos of sugar, he can't even calculate how many kilos,

jer bi to bilo mnogo kilograma šećera, ne može ni da izračuna koliko kilograma,

and at that point I realized why he was speaking so fast.

i u tom trenutku sam shvatila zašto govori tako brzo.

We had met in the afternoon, and he was already way over-caffeinated.

Sreli smo se popodne a on je već bio predoziran kofeinom.

But his party won two major elections

Ali njegova partija je dobila dva velika izbora

within a year of the Gezi protests with comfortable margins.

u roku od godinu dana nakon Gezi protesta sa prihvatljivim odstupanjima.

To be sure, governments have different resources to bring to the table.

Da bi bila sigurna, vlada ima različite resurse koje može da upotrebi.

It's not the same game, but the differences are instructive.

Igra nije ista, ali su razlike poučne.

And like all such stories, this is not a story just of technology.

Kao i kod svih ovakvih priča, ne radi se samo o tehnologiji.

It's what technology allows us to do converging with what we want to do.

Radi se o tome šta nam tehnologija omogućava da uradimo

prema onome što želimo da uradimo.

Today's social movements want to operate informally.

Današnji društveni pokreti žele da deluju neformalno.

They do not want institutional leadership.

Ne žele institucionalno rukovođenje.

They want to stay out of politics because they fear corruption and cooptation.

Žele da se klone politike jer se boje korupcije i kooptacije.

They have a point.

Imaju pravo.

Modern representative democracies are being strangled in many countries

Savremene reprezentativne demokratije bivaju ugušene u mnogim zemljama

by powerful interests.

zbog interesa moćnika.

But operating this way makes it hard for them

Ali funcionisanje na ovaj način im otežava

to sustain over the long term and exert leverage over the system,

da istraju na duže staze i vrše uticaj nad sistemom,

which leads to frustrated protesters dropping out,

što dovodi do frustriranih protestanata koji odustaju,

and even more corrupt politics.

i još više korumpirane politike.

And politics and democracy without an effective challenge hobbles,

A politika i demokratija su kao osakaćene bez delotvornih izazova,

because the causes that have inspired the modern recent movements are crucial.

jer su pobude koje su inspirisale skorašnje pokrete od presudnog značaja.

Climate change is barreling towards us.

Klimatske promene jure ka nama.

Inequality is stifling human growth and potential and economies.

Nejednakost sputava ljudski razvoj, potencijal i ekonomije.

Authoritarianism is choking many countries.

Autoritarizam guši mnoge zemlje.

We need movements to be more effective.

Potrebno nam je da pokreti budu delotvorniji.

Now, some people have argued that the problem is

Neki tvrde da je problem u tome

today's movements are not formed of people who take as many risks as before,

što današnje pokrete formiraju ljudi koji ne rizikuju toliko kao ranije,

and that is not true.

ali to nije istina.

From Gezi to Tahrir to elsewhere,

Od Gezija do Tahrira i drugih mesta,

I've seen people put their lives and livelihoods on the line.

viđala sam kako ljudi stavljaju na kocku svoje živote i izvore prihoda.

It's also not true, as Malcolm Gladwell claimed,

Takođe nije istina, kako Malkolm Gladvel tvrdi,

that today's protesters form weaker virtual ties.

da današnji protestanti formiraju slabije virtualne veze.

No, they come to these protests, just like before,

Ne, oni dolaze na te proteste, kao i ranije,

with their friends, existing networks,

sa svojim prijateljima, postojećim mrežama,

and sometimes they do make new friends for life.

a ponekad i steknu nove prijatelje za ceo život.

I still see the friends that I made

Ja još uvek viđam prijatelje koje sam stekla

in those Zapatista-convened global protests more than a decade ago,

na globalnim protestima koje su pre više od decenije okupile Zapatiste,

and the bonds between strangers are not worthless.

a veze između stranaca nisu bezvredne.

When I got tear-gassed in Gezi,

Kada sam bila pogođena suzavcem u Geziju,

people I didn't know helped me and one another instead of running away.

ljudi koje nisam poznavala su mi pomogli, kao i jedni drugima, umesto da pobegnu.

In Tahrir, I saw people, protesters,

U Tahriru sam videla protestante

working really hard to keep each other safe and protected.

koji su se jako trudili da zaštite i sačuvaju jedni druge.

And digital awareness-raising is great,

Digitalno podizanje svesnosti je sjajno,

because changing minds is the bedrock of changing politics.

jer je menjanje mišljenja osnova za menjanje politike.

But movements today have to move beyond participation at great scale very fast

Ali pokreti danas moraju da prevaziđu brza učestvovanja u velikom obimu

and figure out how to think together collectively,

i otkriju kako da razmišljaju kolektivno,

develop strong policy proposals, create consensus,

razvijaju jake predloge strategija, stvaraju konsenzuse,

figure out the political steps and relate them to leverage,

shvate političke korake i dovedu ih u vezu sa uticajima moći,

because all these good intentions and bravery and sacrifice by itself

jer sve te dobre namere, hrabrost i žrtva sami po sebi neće biti dovoljni.

are not going to be enough.

And there are many efforts.

A postoji mnogo nastojanja.

In New Zealand, a group of young people are developing a platform called Loomio

Na Novom Zelandu, grupa mladih razvija platformu nazvanu Lumio

for participatory decision making at scale.

za učešće u donošenju odluka.

In Turkey, 140Journos are holding hack-a-thons

U Turskoj, 140Journos održavaju dan hakovanja

so that they support communities as well as citizen journalism.

kako bi podržali zajednice kao i građansko novinarstvo.

In Argentina, an open-source platform called DemocracyOS

U Argentini, platforma u otvorenom kodu nazvana DemokratijaOS

is bringing participation to parliaments and political parties.

donosi učešće parlamentima i političkim partijama.

These are all great, and we need more,

To je sve sjajno, i treba nam više,

but the answer won't just be better online decision-making,

ali odgovor neće biti samo bolje donošenje odluka na internetu,

because to update democracy, we are going to need to innovate at every level,

jer da bismo unapredili demokratiju, trebaće nam inovacije na svakom nivou,

from the organizational to the political to the social.

od organizacionog do političkog i društvenog.

Because to succeed over the long term,

Jer da biste uspeli na duže staze,

sometimes you do need tea without sugar

ponekad vam zaista treba čaj bez šećera

along with your Twitter.

uz vaš Tviter.

Thank you.

Hvala vam.

(Applause)

(Aplauz)