How to train employees to have difficult conversations | Tamekia MizLadi Smith

113,942 views ・ 2018-08-20

TED


Za predvajanje videoposnetka dvakrat kliknite na spodnje angleške podnapise.

Translator: Polona Ramšak Reviewer: Jonathan Rebetz
00:12
We live in a world where the collection of data
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Živimo v svetu, kjer se podatki
00:15
is happening 24 hours a day, seven days a week,
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zbirajo 24 ur na dan, sedem dni na teden,
00:17
365 days a year.
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365 dni na leto.
00:20
This data is usually collected by what we call a front-desk specialist now.
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Te podatke ponavadi zbirajo tako imenovani sprejemni specialisti.
00:25
These are the retail clerks at your favorite department stores,
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To so trgovci v vaših najljubših veleblagovnicah,
00:28
the cashiers at the grocery stores,
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blagajničarji v supermarketih,
00:30
the registration specialists at the hospital
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vpisni uradniki v bolnišnicah
00:33
and even the person that sold you your last movie ticket.
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in celo ljudje, ki so vam prodali vašo zadnjo vstopnico za kino.
00:36
They ask discreet questions, like: "May I please have your zip code?"
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Zastavljajo vam diskretna vprašanja, npr.: "Mi prosim poveste svojo poštno številko?"
00:40
Or, "Would you like to use your savings card today?"
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ali pa "Bi danes radi uporabili svojo kartico popustov?"
00:44
All of which gives us data.
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Vse to nam daje podatke.
00:46
However, the conversation becomes a little bit more complex
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A pogovor postane malo bolj kompleksen,
00:51
when the more difficult questions need to be asked.
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ko je treba zastaviti težja vprašanja.
00:54
Let me tell you a story, see.
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Naj vam povem zgodbo.
00:56
Once upon a time, there was a woman named Miss Margaret.
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Nekoč je živela ženska po imenu gdč. Margaret.
00:59
Miss Margaret had been a front-desk specialist
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Gdč. Margaret je bila sprejemna specialistka
01:01
for almost 20 years.
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skoraj 20 let.
01:03
And in all that time, she has never, and I do mean never,
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In v tem času ni nikoli, mislim, nikoli
01:07
had to ask a patient their gender, race or ethnicity.
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morala vprašati pacienta po spolu, rasi ali etničnosti.
01:10
Because, see, now Miss Margaret has the ability to just look at you.
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Ker, vidite, gdč. Margaret ima sposobnost, da te samo pogleda.
01:14
Uh-huh.
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Aha.
01:15
And she can tell if you are a boy or a girl,
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In lahko pove, če si fant ali dekle,
01:18
black or white, American or non-American.
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črn ali bel, Američan ali ne.
01:21
And in her mind, those were the only categories.
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Kar se nje tiče, so to edine kategorije.
01:24
So imagine that grave day,
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Zdaj pa si predstavljajte strašni dan,
01:26
when her sassy supervisor invited her to this "change everything" meeting
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ko jo je njena predrzna nadzornica povabila na sestanek 'velikih sprememb'
01:31
and told her that would have to ask each and every last one of her patients
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in ji povedala, da bo morala vse paciente prositi,
01:35
to self-identify.
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da se sami identificirajo.
01:36
She gave her six genders, eight races and over 100 ethnicities.
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Dala ji je šest spolov, osem ras in več kot 100 etničnih skupin.
01:41
Well, now, Miss Margaret was appalled.
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No, gdč. Margaret je bila zaprepaščena.
01:44
I mean, highly offended.
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Mislim, hudo užaljena.
01:45
So much so that she marched down to that human-resource department
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Tako zelo, da je odšla v kadrovsko službo,
01:48
to see if she was eligible for an early retirement.
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da bi videla, če bi se lahko predčasno upokojila.
01:51
And she ended her rant by saying
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In svojo tirado je končala z besedami,
01:53
that her sassy supervisor invited her to this "change everything" meeting
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da jo je njena predrzna nadzornica povabila na sestanek
01:58
and didn't, didn't, even, even
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in ji ni, ni niti, niti
02:00
bring, bring food, food, food, food.
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prinesla, prinesla hrane, hrane, hrane, hrane.
02:03
(Laughter)
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(smeh)
02:04
(Applause) (Cheers)
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(aplavz) (vzkliki)
02:10
You know you've got to bring food to these meetings.
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Veste, da morate na take sestanke prinesti hrano.
02:13
(Laughter)
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(smeh)
02:15
Anyway.
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Kakor koli že.
02:16
(Laughter)
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(smeh)
02:18
Now, that was an example of a healthcare setting,
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To je bil primer zdravstvene ustanove,
02:21
but of course, all businesses collect some form of data.
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a seveda vsa podjetja zbirajo neke vrste podatkov.
02:24
True story: I was going to wire some money.
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Resnična zgodba: hotela sem nakazati nekaj denarja.
02:28
And the customer service representative asked me
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Predstavnica za stranke me je vprašala,
02:30
if I was born in the United States.
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če sem se rodila v ZDA.
02:33
Now, I hesitated to answer her question,
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Malo sem oklevala
02:35
and before she even realized why I hesitated,
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in preden se je zavedla, zakaj sem oklevala,
02:38
she began to throw the company she worked for under the bus.
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je začela kriviti podjetje, za katerega je delala.
02:42
She said, "Girl, I know it's stupid, but they makin' us ask this question."
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Rekla je: "Punca, vem, da je neumno, a silijo nas, da to sprašujemo."
02:47
(Laughter)
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(smeh)
02:48
Because of the way she presented it to me,
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Zaradi načina, kako mi je to prikazala,
02:50
I was like, "Girl, why?
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sem rekla: "Zakaj, punca?
02:52
Why they makin' you ask this question?
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Zakaj vas silijo, da to sprašujete?
02:54
Is they deportin' people?"
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Ali deportirajo ljudi?"
02:56
(Laughter)
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(smeh)
02:58
But then I had to turn on the other side of me,
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Potem pa sem vklopila svojo drugo polovico,
03:01
the more professional speaker-poet side of me.
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bolj profesionalno, govorniško poetično plat sebe.
03:04
The one that understood that there were little Miss Margarets all over the place.
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Tisto, ki razume, da so male gdč. Margaret vsepovsod.
03:08
People who were good people, maybe even good employees,
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Dobri ljudje, mogoče celo dobri delavci,
03:11
but lacked the ability to ask their questions properly
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ki jim manjka sposobnosti, da ustrezno zastavijo vprašanja,
03:14
and unfortunately, that made her look bad,
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in to jo je postavilo v slabo luč.
03:16
but the worst, that made the business look even worse
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Najhuje pa je, da je zato njeno podjetje izpadlo celo slabše
03:20
than how she was looking.
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kot ona sama.
03:22
Because she had no idea who I was.
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Ker ni imela pojma, kdo sem.
03:24
I mean, I literally could have been a woman who was scheduled to do a TED Talk
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Mislim, dobesedno bi lahko bila ženska, pred katero je TED govor
03:27
and would use her as an example.
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in bi jo lahko uporabila za primer.
03:29
Imagine that.
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Predstavljajte si to.
03:30
(Applause)
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(aplavz)
03:35
And unfortunately,
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Ljudje žal ne želijo odgovoriti
03:36
what happens is people would decline to answer the questions,
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na taka vprašanja,
ker imajo občutek, da boste informacije uporabili,
03:39
because they feel like you would use the information
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da jih diskriminirate,
03:41
to discriminate against them,
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vse zaradi načina, kako ste informacijo predstavili.
03:43
all because of how you presented the information.
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03:45
And at that point, we get bad data.
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V takem trenutku dobimo slabe podatke.
03:47
And everybody knows what bad data does.
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Vsi pa vemo, kaj naredijo slabi podatki.
03:49
Bad data costs you time, it costs you money
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Slabi podatki stanejo čas, stanejo denar
03:52
and it costs you resources.
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in stanejo vire.
03:54
Unfortunately, when you have bad data,
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Na žalost slabi podatki
03:56
it also costs you a lot more,
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stanejo še več,
04:00
because we have health disparities,
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ker imamo razlike na področju zdravja
04:02
and we have social determinants of health,
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in imamo socialne dejavnike zdravja
04:04
and we have the infant mortality,
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in imamo otroško umrljivost
04:06
all of which depends on the data that we collect,
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in vse to je odvisno od podatkov, ki jih zberemo.
04:09
and if we have bad data, than we have those issues still.
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Če imamo slabe podatke, ti problemi še vedno obstajajo.
04:12
And we have underprivileged populations
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In imamo depriviligirano populacijo,
04:14
that remain unfortunate and underprivileged,
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ki ostaja nesrečna in deprivilegirana,
04:17
because the data that we're using is either outdated,
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ker so podatki, ki jih uporabljamo, stari
04:21
or is not good at all or we don't have anything at all.
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ali sploh ne dobri ali jih sploh nimamo.
04:24
Now, wouldn't it be amazing if people like Miss Margaret
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Ali ne bi bilo čudovito, če bi ljudem, kot je gdč. Margaret
04:27
and the customer-service representative at the wiring place
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in predstavniki za stranke,
04:30
were graced to collect data with compassionate care?
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bilo dovoljeno zbirati podatke s sočutnim pristopom?
04:35
Can I explain to you what I mean by "graced?"
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Vam lahko povem, kaj mislim z izrazom, "dovoljeno"?
04:38
I wrote an acrostic poem.
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Napisala sem pesem.
04:40
G: Getting the front desk specialist involved and letting them know
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Zaposliti sprejemnega specialista in mu predočiti pomembnost
04:45
R: the Relevance of their role as they become
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njegove vloge, ko postane odgovoren za
04:49
A: Accountable for the accuracy of data while implementing
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natančnost podatkov, medtem ko izvaja
04:52
C: Compassionate care within all encounters by becoming
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lep odnos z vsemi, ki jih sreča,
04:56
E: Equipped with the education needed to inform people
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opremljen z znanjem, da lahko informira ljudi,
05:00
of why data collection is so important.
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zakaj je zbiranje podatkov tako pomembno.
05:04
(Applause)
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(aplavz)
05:07
Now, I'm an artist.
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Umetnica sem.
05:09
And so what happens with me
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Kar se mi dogaja,
05:11
is that when I create something artistically,
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je, da ko ustvarim nekaj umetniškega,
05:13
the trainer in me is awakened as well.
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se v meni prebudi tudi vodja usposabljanja.
05:15
So what I did was, I began to develop that acrostic poem into a full training
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Zato sem začela razvijati to pesem v popolno usposabljanje,
05:19
entitled "I'm G.R.A.C.E.D."
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imenovano "I am G.R.A.C.E.D. (Dovoljeno mi je.)"
05:20
Because I remember, being the front-desk specialist,
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Spomnim se namreč, ko sem bila še sprejemna specialistka
05:23
and when I went to the office of equity to start working,
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in sem šla delat v pisarno za pravičnost na področju zdravja.
05:26
I was like, "Is that why they asked us to ask that question?"
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Mislila sem si: "Ali nas zato silijo, da sprašujemo ta vprašanja?"
05:30
It all became a bright light to me,
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Vse mi je postalo jasno
05:31
and I realized that I asked people and I told people about --
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in zavedla sem se, da sem spraševala ljudi in jim govorila,
05:35
I called them by the wrong gender, I called them by the wrong race,
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jih imenovala z napačnim spolom ali napačno raso,
05:38
I called them by the wrong ethnicity,
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jih klicala z napačno etnično skupino
05:40
and the environment became hostile,
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in okolje je postalo sovražno.
05:42
people was offended and I was frustrated because I was not graced.
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Ljudje so bili užaljeni in jaz zafrustrirana, ker nisem znala olepševati.
05:46
I remember my computerized training,
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Spomnim se svojega računalniškega usposabljanja,
05:49
and unfortunately, that training did not prepare me to deescalate a situation.
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ki me žal ni pripravilo za reševanje zaostrenih situacij.
05:55
It did not prepare me to have teachable moments when I had questions
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Ni me pripravilo na učne trenutke, ko sem imela vprašanja
05:58
about asking the questions.
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o zastavljanju vprašanj.
06:00
I would look at the computer and say, "So, what do I do when this happens?"
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Pogledala sem v računalnik in rekla: "Kaj torej storim, ko se tole zgodi?"
06:03
And the computer would say ...
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In računalnik je rekel ...
06:05
nothing, because a computer cannot talk back to you.
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nič, ker se računalnik ne zna pogovarjati s teboj.
06:09
(Laughter)
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(smeh)
06:12
So that's the importance of having someone there
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Zato je tako pomembno, da imaš nekoga,
06:14
who was trained to teach you and tell you what you do
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ki je usposobljen, da te nauči in ti pove, kaj storiti
06:17
in situations like that.
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v takih situacijah.
06:20
So, when I created the "I'm G.R.A.C.E.D" training,
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Ko sem torej ustvarila usposabljanje "I am G.R.A.C.E.D.",
06:22
I created it with that experience that I had in mind,
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sem ga ustvarila s to izkušnjo v mislih,
06:25
but also that conviction that I had in mind.
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a tudi s prepričanjem, ki sem ga imela.
06:28
Because I wanted the instructional design of it
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Ker sem hotela, da bi bila njegova navodila
06:30
to be a safe space for open dialogue for people.
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varna za odprt dialog z ljudmi.
06:33
I wanted to talk about biases,
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Želela sem govoriti o predsodkih,
06:35
the unconscious ones and the conscious ones,
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podzavestnih in zavestnih,
06:37
and what we do.
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in kaj storiti.
06:38
Because now I know that when you engage people in the why,
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Ker zdaj vem, da ko ljudi zapleteš v pogovor o zakaj,
06:42
it challenges their perspective, and it changes their attitudes.
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to izzove njihovo perspektivo in spremeni njihov odnos.
06:46
Now I know that data that we have at the front desk
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Zdaj vem, da podatke, ki jih imamo pri sprejemni mizi,
06:49
translates into research that eliminates disparities and finds cures.
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pretvarjamo v raziskave, ki eliminirajo neskladja in iščejo zdravila.
06:54
Now I know that teaching people transitional change
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Zdaj vem, da je ljudi naučiti tranzicijskih sprememb,
06:58
instead of shocking them into change
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namesto da bi jih šokirali v spremembo,
07:00
is always a better way of implementing change.
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vedno boljši način uvajanja spremembe.
07:04
See, now I know people are more likely to share information
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Veste, zdaj vem, da bodo ljudje raje delili informacije,
07:07
when they are treated with respect by knowledgeable staff members.
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če z njimi spoštljivo ravna dobro podkovano osebje.
07:11
Now I know that you don't have to be a statistician
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Zdaj vem, da ni treba, da si statistik,
07:14
to understand the power and the purpose of data,
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da bi razumel moč in namen podatkov,
07:17
but you do have to treat people with respect and have compassionate care.
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moraš pa z ljudmi spoštljivo in sočutno ravnati.
07:21
Now I know that when you've been graced,
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Zdaj vem, da ko ti je dovoljeno,
07:24
it is your responsibility to empower somebody else.
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postane tvoja odgovornost dajati moč nekomu drugemu.
07:27
But most importantly, now I know
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Najpomembneje pa je, da zdaj vem,
07:30
that when teaching human beings
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da mora človeška bitja učiti
07:32
to communicate with other human beings,
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komunicirati z drugimi človeškimi bitji
07:35
it should be delivered by a human being.
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človeško bitje.
07:40
(Applause)
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(aplavz)
07:46
So when y'all go to work
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Ko boste šli na delo
07:48
and y'all schedule that "change everything" meeting --
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in boste načrtovali tisti sestanek 'velikih sprememb' ...
07:52
(Laughter)
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(smeh)
07:53
remember Miss Margaret.
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se spomnite gdč. Margaret
07:55
And don't forget the food, the food, the food, the food.
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in ne pozabite hrane, hrane, hrane, hrane.
08:00
Thank you.
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Hvala.
08:01
(Applause) (Cheers)
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(aplavz) (vzkliki)
08:06
Thank you.
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Hvala.
08:07
(Applause)
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(aplavz)
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