Ross Lovegrove: The power and beauty of organic design

Traducător: Paul Istoan Corector: Brandusa Gheorghe

My name is Lovegrove.

Numele meu e Lovegrove. Cunosc doar noua Lovegrove,

I only know nine Lovegroves, two of which are my parents.

doi dintre ei sunt parintii mei.

They are first cousins, and you know what happens when, you know --

Ei sunt verisori primari, si stiti ce se intampla cand, stiti voi --

(Laughter)

So there's a terribly weird freaky side to me,

asa ca am o latura teribil de ciudata,

which I'm fighting with all the time.

cu care ma lupt tot timpul. Asa ca, pentru a trece cu bine ziua de astazi,

So to try and get through today,

I've kind of disciplined myself with an 18-minute talk.

am incercat sa ma disciplinez cu un discurs de 18 minute.

I was hanging on to have a pee.

I thought perhaps if I was hanging on long enough,

Ma abtineam sa urinez.

Ma gandeam ca daca ma tin destul de mult,

that would guide me through the 18 minutes.

o sa fiu concentrat la cele 18 minute.

(Laughter)

(Rasete)

OK. I am known as Captain Organic

Ok. Mi se spune Capitan Organic,

and that's a philosophical position as well as an aesthetic position.

ceea ce e o pozitie filozofica, dar si una estetica.

But today what I'd like to talk to you about is that love of form

Dar astazi as vrea sa va vorbesc despre iubirea formei

and how form can touch people's soul and emotion.

si cum poate forma sa atinga sufletele si emotiile oamenilor.

Not very long ago, not many thousands of years ago,

Nu cu mult timp in urma, nu cu multe mii de ani in urma,

we actually lived in caves,

chiar traiam in pesteri,

and I don't think we've lost that coding system.

si nu cred ca ne-am pierdut acel sistem de codare.

We respond so well to form.

Raspundem atat de bine la forma,

But I'm interested in creating intelligent form.

dar ce ma intereseaza pe mine este crearea formei inteligente.

I'm not interested at all in blobism

Nu ma intereseaza deloc blobism-ul

or any of that superficial rubbish that you see coming out as design.

sau orice alt gunoi superficial caruia i se da numele de design.

This artificially induced consumerism -- I think it's atrocious.

Aceste -- acest consumerism indus artificial -- cred ca este o atrocitate.

My world is the world of people like Amory Lovins,

Lumea mea e lumea unor oameni ca

Amory Lovins, Janine Benyus, James Watson.

Janine Benyus, James Watson.

I'm in that world, but I work purely instinctively.

Sunt in acea lumea, dar lucrez pur si simplu din instinct.

I'm not a scientist. I could have been, perhaps,

Nu sunt un om de stiinta. Poate ca as fi putut sa fiu unul,

but I work in this world where I trust my instincts.

dar lucrez in aceasta lume unde am incredere in instinctele mele.

So I am a 21st-century translator of technology

Deci sunt un traducator al secolului 21 care traduce tehnologia

into products that we use everyday and relate beautifully and naturally with.

in produse pe care le folosim zi de zi si cu care relationam in mod natural si frumos.

And we should be developing things -- we should be developing packaging

Si ar trebui sa dezvoltam lucruri --

ar trebui sa dezvoltam ambalajul pentru idei care amplifica perceptiile oamenilor

for ideas which elevate people's perceptions

and respect for the things that we dig out of the earth

si respectul acestora pentru lucrurile pe care le scoatem din pamant

and translate into products for everyday use.

si le transformam in produse folosite zilnic.

So, the water bottle.

Deci, sticla de apa.

I'll begin with this concept of what I call DNA.

O sa incep cu acest concept pe care il numesc DNA.

DNA: Design, Nature, Art.

DNA: design, natura, arta. Acestea sunt cele trei lucruri care imi conditioneaza lumea.

These are the three things that condition my world.

Here is a drawing by Leonardo da Vinci, 500 years ago, before photography.

Iata un desen de Leonardo da Vinci,

facut cu 500 de ani in urma, inainte de a se inventa fotografia.

It shows how observation, curiosity and instinct

Ne arata cum observarea, curiozitatea si instinctul lucreaza impreuna pentru a crea o arta uimitoare.

work to create amazing art.

Industrial design is the art form of the 21st century.

Designul industrial este forma de arta a secolului 21.

People like Leonardo -- there have not been many --

Oamenii ca Leonardo -- si nu au fost multi --

had this amazingly instinctive curiosity.

aveau aceasta curiozitate incredibil de instinctiva.

I work from a similar position.

Eu lucrez intr-o pozitie similara.

I don't want to sound pretentious saying that,

Nu vreau sa sune pretentios,

but this is my drawing made on a digital pad a couple of years ago --

dar acesta este desenul meu facut pe o platforma digitala acum cativa ani --

well into the 21st century, 500 years later.

in secolul 21, 500 mai tarziu.

It's my impression of water.

Este impresia mea despre apa.

Impressionism being the most valuable art form on the planet as we know it:

Impresionismul fiind una dintre cele mai valoroase forme de arte de pe planeta, asa cum o stim:

100 million dollars, easily, for a Monet.

un tablou de Monet costa, pe putin, 100 de milioane de dolari.

I use, now, a whole new process.

Acum, folosesc un proces cu totul nou.

A few years ago I reinvented my process

In urma cu cativa ani, am reinventat procesul pentru a tine pasul cu oameni precum

to keep up with people like Greg Lynn, Thom Mayne, Zaha Hadid, Rem Koolhaas --

Greg Lynn, Tom Main, Zaha Hadid, Rem Koolhas --

all these people that I think are persevering and pioneering

despre care eu cred ca persevereaza si inoveaza

with fantastic new ideas of how to create form.

cu noi idei fantastice si noi metode de a crea forma.

This is all created digitally.

Aceasta este o creatie complet digitala.

Here you see the machining, the milling of a block of acrylic.

Aici vedeti prelucrarea, frezarea unui bloc de acrilic.

This is what I show to the client to say, "That's what I want to do."

Este ceea ce arat clientului, spune "Asta vreau sa fac".

At that point, I don't know if that's possible at all.

In acel moment, nu stiu daca este posibil.

It's a seductor, but I just feel in my bones that that's possible.

Este seducator, dar pur si simplu simt ca acest lucru este posibil.

So we go, we look at the tooling.

Asa ca mergem. Ne uitam la instrumente. Ne uitam la felul in care este produs.

We look at how that is produced.

These are the invisible things that you never see in your life.

Sunt lucrurile invizibile pe care nu le vezi nicioadata in viata ta.

This is the background noise of industrial design.

Acesta este sunetul de fundal al design-ului industrial.

That is like an Anish Kapoor flowing through a Richard Serra.

Este ca o sculptura de Anish Kapoor curgand printr-o sculptura de Richard Serra.

It is more valuable than the product in my eyes.

Este mai valoros decat produsul, in ochii mei. Eu nu am unul.

I don't have one.

When I do make some money, I'll have one machined for myself.

Cand o sa fac ceva bani, o sa confectionez unul si pentru mine.

This is the final product.

Acesta este produsul final. Cand mi l-au trimis, am crezut ca am esuat.

When they sent it to me, I thought I'd failed.

It felt like nothing. It has to feel like nothing.

Nu inspira niciun sentiment. Asa si trebuie.

It was when I put the water in

Abia atunci cand am turnat apa am inteles ca e ca o piele pentru apa in sine.

that I realized that I'd put a skin on water itself.

It's an icon of water itself,

Este un simbol al apei,

and it elevates people's perception of contemporary design.

si mareste perceptia oamenilor in ceea ce priveste design-ul contemporan.

Each bottle is different,

Fiecare sticla este diferita, ceea ce inseamna ca nivelul apei va rezulta intr-o forma diferita.

meaning the water level will give you a different shape.

It's mass individualism from a single product.

Este individualism de masa redat de un singur obiect. Incape in mana.

It fits the hand.

It fits arthritic hands. It fits children's hands.

Incape in mainile bolnavilor de artrita. Incape in mainile copiilor.

It makes the product strong, the tessellation.

Intareste produsul, mozaicarea.

It's a millefiori of ideas.

Este un millefiori de idei.

In the future, they will look like that,

In viitor vor arata asa, pentru ca trebuie sa ne indepartam

because we need to move away from those type of polymers

de acel tip de polimeri si sa-i folosim pentru echipmanet medical

and use that for medical equipment

and more important things, perhaps, in life.

sau alte lucruri mai importante, poate, din viata.

Biopolymers, these new ideas for materials,

Biopolimerii, aceste noi idei de materiale,

will come into play in probably a decade.

vor intra in joc intr-un deceniu, probabil.

It doesn't look as cool, does it?

Nu arata la fel de interesant, nu-i asa?

But I can live up to that. I don't have a problem with that.

Dar pot sa ma ridic la nivelul asteptarilor. Nu am o problema cu asta.

I design for that condition, biopolymers. It's the future.

Creez design pentru aceste conditii, biopolimerii. Acesta este viitorul.

I took this video in Cape Town last year.

Am filmat acest clip in Cape Town, anul trecut.

This is the freaky side coming out.

Aceasta este partea ciudata care iese la iveala.

I have this special interest in things like this, which blow my mind.

Ma intereseaza in mod special aceste lucruri care ma coplesesc.

I don't know whether to, you know, drop to my knees, cry;

Nu stiu daca sa cad, stiti voi, in genunchi si sa plang.

I don't know what I think.

Nu stiu ce sa cred, dar stiu ca natura imbunatateste

But I just know that nature --

nature improves with ever-greater purpose

dand un scop mai important acelui lucru care exista deja,

that which once existed,

and that strangeness is a consequence of innovative thinking.

si ca ciudatenia este o consecinta a gandirii inovatoare.

When I look at these things, they look pretty normal to me.

Cand ma uit la aceste lucruri, ele par normale pentru mine.

But these things evolved over many years, and what we're trying to do --

Dar ele au evoluat in decursul a mai multi ani, iar ce incercam sa facem noi acum --

I get three weeks to design a telephone. How the hell do I do that,

primesc un termen de 3 saptamani pentru a veni cu design-ul unui telefon.

Cum sa fac un telefon in trei saptamani,

when you get these things that take hundreds of millions of years to evolve?

cand aceste lucruri au nevoie de sute de milioane de ani pentru a evolua?

How do you condense that?

Cum restrangi acest timp?

It comes back to instinct.

Are legatura cu instinctul.

I'm not talking about designing telephones that look like that

Nu vorbesc despre telefoane care arata asa,

and I'm not looking at designing architecture like that.

si nu ma uit la design-uri arhitecturale care arata asa.

I'm just interested in natural growth patterns

Ma intereseaza numai structurile cresterii naturale,

and the beautiful forms that only nature really creates.

si formele frumoase pe care numai natura le poate crea.

How that flows through me and how that comes out

Cum curge asta prin mine si care este rezultatul

is what I'm trying to understand.

este ceea ce incerc sa inteleg.

This is a scan through the human forearm.

Aceasta este o scanare a antebratului uman. Este apoi amplificat prin

It's then blown up through rapid prototyping

prototipare rapida, pentru a dezvalui structura celulara. Am aceste desene in birou.

to reveal its cellular structure.

I have these in my office.

My office is a mixture of the Natural History Museum

Biroul meu este un amestec intre Muzeul de Istorie Nationala si un laborator NASA.

and a NASA space lab.

It's a weird, kind of freaky place.

Este un loc nefiresc, putin ciudat.

This is one of my specimens.

Acesta este unul din exemplarele facute de mine.

This is made --

Este facut -- osul este facut dintr-un amestec de minerale anorganice si polimeri.

bone is made from a mixture of inorganic minerals and polymers.

I studied cooking in school for four years, and in that experience,

Am studiat arta culinara in scoala timp de patru ani si, in acea experienta,

which was called "domestic science,"

care se numea stiinta domestica, un truc ieftin pentru

it was a bit of a cheap trick for me to try and get a science qualification.

a obtine o calificare stiintifica.

(Laughter)

(Rasete)

Actually, I put marijuana in everything I cooked --

De fapt, puneam marijuana in tot ce gateam -- (Rasete)

(Laughter)

And I had access to all the best girls. It was fabulous.

-- si aveam acces la cele mai bune fete. Era fabulos.

All the guys in the rugby team couldn't understand.

Baietii din echipa de rugby nu intelegeau, dar oricum --

Anyway -- this is a meringue.

aceasta este o bezea. Este un alt exemplu pe care il am.

This is another sample I have.

A meringue is made exactly the same way, in my estimation, as a bone.

Bezeaua este facuta exact in acelasi mod, dupa estimarile mele, ca si osul.

It's made from polysaccharides and proteins.

Este facuta din poizaharide si proteine.

If you pour water on that, it dissolves.

Daca torni apa deasupra, se dizolva.

Could we be manufacturing from foodstuffs in the future?

Am putea sa facem produse din mancare in viitor?

Not a bad idea. I don't know.

Nu e o idee rea. Nu stiu. Trebuie sa vorbesc cu Janine

I need to talk to Janine and a few other people about that,

si cu cativa alti oameni despre asta, dar cred instinctual

but I believe instinctively that that meringue can become something,

care bezeaua poate deveni ceva, o masina -- nu stiu.

a car -- I don't know.

I'm also interested in growth patterns:

Ma mai intereseaza modelele de crestere:

the unbridled way that nature grows things

felul neinfranat in care natura creste lucrurile astfel incat forma sa nu fie o restrictie.

so you're not restricted by form at all.

These interrelated forms, they do inspire everything I do,

Toate aceste forme interconectate ma inspira in tot ceea ce fac

although I might end up making something incredibly simple.

desi as putea ajunge sa fac ceva incredibil de simplu.

This is a detail of a chair that I've designed in magnesium.

Acesta este un detaliu de scaun, facut din magneziu.

It shows this interlocution of elements and the beauty of, kind of, engineering

Arata dialogul dintre elemente si frumusetea gandirii ingineresti

and biological thinking,

si biologice, reprezentate in principiu ca o structura osoasa.

shown pretty much as a bone structure.

Any one of those elements you could sort of hang on the wall

Oricare dintre aceste elemente poate fi atarnat pe un perete, sub forma unui obiect de arta.

as some kind of art object.

It's the world's first chair made in magnesium.

Este primul scaun din lume facut din magneziu.

It cost 1.7 million dollars to develop.

Producerea lui costa 1,7 milioane de dolari. Se cheama Go by Bernhardt, USA.

It's called "Go," by Bernhardt, USA.

It went into Time magazine in 2001 as the new language of the 21st century.

A aparut in revista Time in 2001

reprezentand noua limba a secolului 21.

Boy. For somebody growing up in Wales in a little village, that's enough.

Frate. Pentru cineva crescut intr-un satuc din Tara Galilor, este destul.

It shows how you make one holistic form, like the car industry,

Arata cum faci o forma holistica, ca in industria auto,

and then you break up what you need.

si cum apoi dezmembrezi ceea ce ai nevoie.

This is an absolutely beautiful way of working.

Este un mod de lucru absolut minunat.

It's a godly way of working.

Este un mod de lucru divin.

It's organic and it's essential.

Este organic si esential.

It's an absolutely fat-free design,

Este un design absolut fara umpluturi si cand te uiti la el.

and when you look at it, you see human beings.

vezi fiintele umane. Esti binecuvantat.

When that moves into polymers,

Cand se aplica la polimeri, poti schimba elasticitatea, fluiditatea formei.

you can change the elasticity, the fluidity of the form.

This is an idea for a gas-injected, one-piece polymer chair.

Aceasta este o idee de scaun dintr-o bucata facut dintr-un polimer injectat.

What nature does is it drills holes in things.

Natura formeaza gauri in lucruri. Da libertate formei.

It liberates form.

It takes away anything extraneous.

Indeparteaza tot ce este surplus. Asta fac si eu.

That's what I do.

I make organic things which are essential.

Fac lucuri organice care sunt esentiale.

And they look funky, too -- but I don't set out to make funky things

Arata si funky dar

nu plec de la ideea de a face lucruri funky pentru ca ar fi un lucru absolut rusinos.

because I think that's an absolute disgrace.

I set out to look at natural forms.

Pornesc de la formele naturale.

If you took the idea of fractal technology further, take a membrane,

Daca ducem ideea de tehnologie a fractalilor mai departe, sa luam exemplul unei membrane,

shrinking it down constantly like nature does --

micsorand-o constant asa cum face natura:

that could be a seat for a chair.

aceasta ar putea fi sezutul unui scaun,

It could be a sole for a sports shoe.

ar putea fi talpa unui pantof sport,

It could be a car blending into seats.

ar putea fi o masina.

Wow. Let's go for it. That's the kind of stuff.

Wow. Haideti sa facem asta. Asta trebuie facut.

This is what exists in nature.

Asta exista in natura. Observatia ne va permite sa

Observation now allows us to bring that natural process

importam procesele din natura in procesul de design, din viata de zi cu zi. Asta fac.

into the design process every day.

That's what I do.

This is a show that's currently on in Tokyo.

Asta e o expozitie care acum e in Tokyo.

It's called "Superliquidity." It's my sculptural investigation.

Se numeste Superlichiditate. Este o investigatie sculpturala, facuta de mine.

It's like 21st-century Henry Moore.

E ca un Henry Moore al secolului 21. Cand vezi o opera semnata de Moore

When you see a Henry Moore, still, your hair stands up.

ti se ridica parul. Apare o conexiune spirituala uimitoare.

There's some amazing spiritual connect.

If he was a car designer, phew, we'd all be driving one.

Daca ar fi fost designer de masini, am fi condus cu totii una facuta de el.

In his day, he was the highest taxpayer in Britain.

Pe vremea lui, platea cele mai mare taxe din Marea Britanie.

That is the power of organic design.

Aceasta este puterea design-ului organic.

It contributes immensely to our --

Contribuie la simtul nostru de a fi,

sense of being,

our sense of relationships with things,

simtul de relationare cu alte lucruri,

our sensuality and, you know, the sort of --

senzualitatea si, stiti voi, genul acel de --

even the sort of socio-erotic side, which is very important.

pana si partea socio-erotica, care este foarte importanta.

This is my artwork. This is all my process.

Aceasta este creatia mea. Acesta este tot procesul meu.

These actually are sold as artwork. They're very big prints.

Acestea sunt vandute drept opere de arta.

Sunt printuri foarte mari. Dar asa ajung eu la acel obiect.

But this is how I get to that object.

Ironically, that object was made by the Killarney process,

In mod ironic, acel obiect a fost creat de procesul Killarney,

which is a brand-new process here for the 21st century,

care este un proces nou-nout pentru secolul 21,

and I can hear Greg Lynn laughing his socks off as I say that.

si parca il aud pe Greg Lynn razand de mama focului, in timp ce spun asta.

I'll tell you about that later.

O sa va vorbesc mai tarziu despre asta.

When I look into these data images,

Cand ma uit la aceste imagini, vad lucruri noi.

I see new things.

It's self-inspired.

Sunt auto-inspirat. Structuri moleculare diatomice, radiolarii,

Diatomic structures, radiolaria,

the things that we couldn't see but we can do now --

lucrurile pe care nu le puteam vedea dar le putem face acum.

these, again, are cored out.

Acestea sunt golite de continut. Ele sunt facute practic din nimic.

They're made virtually from nothing. They're made from silica.

Sunt facute din silice. De ce nu structuri de masini de genul asta?

Why not structures from cars like that?

Coral, all these natural forces,

Coralul, toate aceste forte naturale elimina ceea ce nu au nevoie

take away what they don't need and they deliver maximum beauty.

si ofera frumusete maxima.

We need to be in that realm.

Noi trebuie sa fim in acel taram. Vreau sa fac lucruri de aceasta maniera.

I want to do stuff like that.

This is a new chair which should come on the market in September.

Acesta este un scaun nou care ar trebui sa iasa pe piata in septembrie.

It's for a company called Moroso in Italy. It's a gas-injected polymer chair.

Este pentru o companie numita Moroso din Italia.

Este un scaun din polimer injectat cu gaz.

Those holes you see there are very filtered-down,

Aceste gauri pe care le vedeti colo sunt foarte mici,

watered-down versions of the extremity of the diatomic structures.

versiuni reduse ale extremitatilor structurilor diatomice.

It goes with the flow of the polymer and you'll see --

Merge pe directia polimerului si veti vedea --

there's an image coming up right now that shows the full thing.

urmeaza o imagine care va arata imaginea in ansamblu.

It's great to have companies in Italy who support this way of dreaming.

Este extraordinar ca exista companii in Italia care sustin acest fel de a visa.

If you see the shadows that come through that,

Daca vedeti umbrele care vin prin scaun,

they're actually probably more important than the product,

acestea sunt probabil mai importante decat produsul in sine

but it's the minimum it takes.

dar nici nu are nevoie de mai mult.

The coring out of the back lets you breathe.

Spatarul lipsit de continut te lasa sa respiri.

It takes away any material you don't need

Indeparteaza orice material de care nu ai nevoie

and it actually garners flexure too.

si de fapt inmagazineaza forma, deci --

I was going to break into a dance then.

mi-a venit sa dansez atunci.

This is some current work I'm doing.

La asta lucrez acum.

I'm looking at single-surface structures

Ma uit la structuri cu o singura suprafata si felul in care curg --

and how they stretch and flow.

cum se intind si cum curg. Este bazat pe tipoligiile mobilei,

It's based on furniture typologies, but that's not the end motivation.

dar nu asta este motivatia finala. Este facut din aluminiu,

It's made from aluminum ...

as opposed to aluminium, and it's grown.

ca un opus al acestuia, si este crescut.

It's grown in my mind,

A crescut in mintea mea, si apoi a crescut in privinta

and then it's grown in terms of the whole process that I go through.

intregului proces prin care il trec.

This is two weeks ago in CCP in Coventry, who build parts for Bentleys and so on.

Aici este acum doua saptamani la CCP din Coventry, care construieste piese pentru masinile Bentley si asa mai departe.

It's being built as we speak

Este construit chiar acum, in timp ce vorbim,

and it will be on show in Phillips next year in New York.

si va fi expus la Phillips, anul viitor, in New York.

I have a big show with Phillips Auctioneers.

Am un spectacol mare cu Phillips Auctioneers.

When I see these animations, oh Jesus, I'm blown away.

Cand vad aceste animatii, o Iisuse, sunt dat pe spate.

This is what goes on in my studio everyday.

Asta se intampla in studio-ul meu, in fiecare zi. Merg, calatoresc. Ma intorc.

I walk -- I'm traveling. I come back.

Some guy's got that on a computer -- there's this like, oh my goodness.

Un tip are asta pe un computer -- este ca si cum, o Dumnezeule.

So I try to create this energy of invention every day in my studio.

Asa ca incerc sa creez aceasta energie de inventie in fiecare zi, in studioul meu.

This kind of effervescent --

Aceasta efervescenta, o supa incarcata de sens care livreaza idei.

fully charged sense of soup that delivers ideas.

Single-surface products.

Produse cu suprafata unica. Mobila este una buna.

Furniture's a good one.

How you grow legs out of a surface.

Cum faci sa creasca picioare dintr-o suprafata.

I would love to build this one day

As vrea sa construiesc asa ceva intr-o zi. Si poate ca mi-ar placea sa o construiesc si

and perhaps I'd like to build it also out of flour, sugar,

din faina, zahar, polimeri, aschii de lemn --

polymer, wood chips -- I don't know, human hair.

Nu stiu, par uman. Nu stiu. As vrea sa experimentez in aceasta directie.

I don't know. I'd love a go at that. I don't know. If I just got some time.

Nu stiu. Daca as avea ceva timp.

That's the weird side coming out again. A lot of companies don't understand that.

Aici latura ciudata isi face prezenta din nou,

si multe companii nu inteleg acest lucru.

Three weeks ago I was with Sony in Tokyo.

Acum trei saptamani eram la Sony, in Tokyo. Au zis, "Da-ne visul".

They said, "Give us the dream. What is our dream? How do we beat Apple?"

"Care este visul nostru? Cum batem Apple?"

I said, "You don't copy Apple, that's for sure.

Am zis, "Un lucru e sigur, sa nu copiati Apple".

Am spus "Incercati domeniul biopolimerilor". S-au uitat prin mine.

You get into biopolymers."

They looked straight through me.

What a waste. Anyway.

Ce pierdere. In orice caz. (Rasete)

(Laughter)

No, it's true. Fuck them. You know, I mean --

Nu, e adevarat. Sa le-o trag. Da-i naibii. Stiti, adica.

(Laughter)

(Rasete)

I'm delivering; they're not taking.

Eu livrez, ei nu vor sa ia. Am aceasta imagine de 20 de ani.

I've had this image 20 years.

I've had this image of a water droplet for 20 years, sitting on a hot bed.

Am aceasta imagine a picaturii de apa de 20 de ani, stand pe un pat fierbinte.

That is an image of a car for me.

Aceasta este imaginea unei masini, pentru mine.

That's the car of the future. It's a water droplet.

Aceasta este masina viitorului. Este o picatura de apa.

I've been banging on about this like I can't believe.

Am bombanit despre asta incat nu-mi vine sa cred de cand.

Cars are all wrong.

Masinile sunt toate gresite.

I'm going to show you something a bit weird now.

O sa va arat ceva ciudat acum.

They laughed everywhere over the world I showed this.

In toata lumea, au ras cand am aratat asta.

The only place that didn't laugh was Moscow.

Singurul loc in care nu au ras a fost in Moscova.

Masinile sunt facute din 30,000 de componente.

Cars are made from 30,000 components.

How ridiculous is that? Couldn't you make that from 300?

Cat de ridicol este asta? Nu puteai sa le faci din 300?

It's got a vacuum-formed, carbon-nylon pan.

Are forma unui aspirator, a unei tigai din carbon-nylon. Totul este integrat holistic.

Everything's holistically integrated. It opens and closes like a bread bin.

Se deschide si se inchide ca o cutie de paine.

There is no engine. There's a solar panel on the back

Nu exista motor. Are un panel solar montat pe spate,

and there are batteries in the wheels; they're fitted like Formula 1.

si sunt baterii in roti.

Sunt dotate ca la Formula 1. Le dai jos de pe perete.

You take them off your wall, you plug them in. Off you go.

Le bagi in priza. Si pleci in treaba ta.

A three-wheeled car: slow, feminine,

O masina cu trei roti: inceata, feminina, transparenta,

transparent, so you can see the people in there.

asa ca poti vedea oameni din ea. Conduci diferit.

You drive different.

(Rasete)

You see that thing. You do. You do.

Vezi acel lucru. Il faci.

And not anesthetized, separated from life.

Il faci, dar nu anesteziat, separat de viata.

There's a hole at the front and there's a reason for that.

E o gaura in fata, fara niciun motiv.

It's a city car. You drive along. You get out.

Este o masina de oras. Iti faci drumul. Te dai jos.

You drive on to a proboscis. You get out.

Conduci pana la o trompa. Te dai jos. Ea te ridica.

It lifts you up.

It presents the solar panel to the sun, and at night, it's a street lamp.

Directioneaza panoul solar catre soare,

si noaptea este o lampa de strada.

(Applause)

(Aplauze)

That's what happens if you get inspired by the street lamp first,

Asta se intampla cand te lasi inspirat intai de lampile de pe strada,

and do the car second.

si apoi faci masina. Aceste bule --

I can see these bubbles with these hydrogen packages,

pot sa vad aceste bule cu aceste pachete de hidrogen,

floating around on the ground, driven by AI.

plutind in jur, pe pamant, conduse de inteligenta artificiala.

When I showed this in South Africa,

Cand am aratat asta in Africa de Sud,

everybody afterwards was going, "Hey, car on a stick. Like this."

toata lumea spunea "Da, chiar, masina pe bat. Asa".

Can you imagine? A car on a stick.

Va puteti imagina? O masina pe bat.

(Laughter)

If you put it next to contemporary architecture,

Daca o pui langa arhitectura contemporana,

it feels totally natural to me.

se simte natural, in opinia mea.

And that's what I do with my furniture.

Si asta fac si cu mobila mea.

I'm not putting Charles Eames' furniture in buildings anymore.

Nu mai pun mobila de Charles Eames in cladiri.

Uitati de asta. Mergem mai departe.

I'm trying to build furniture which fits architecture.

Incerc sa construiesc mobila care sa se potriveasca cu arhitectura.

I'm trying to build transportation systems.

Incerc sa construiesc sisteme de transport.

I work on aircraft for Airbus,

Lucrez la o intreaga aeronava pentru Airbus --

I do all this sort of stuff

fac toate aceste lucruri, in incercarea de a forta aceste case de vis

trying to force these natural, inspired-by-nature dreams home.

inspirate din natura. Voi incheia cu doua lucruri.

I'm going to finish on two things.

This is the stereolithography of a staircase.

Aceasta este steriolitografia unei scari.

It's a little bit of a dedication to James, James Watson.

Este cu dedicatie catre James Watson.

I built this thing for my studio.

Am construit asta pentru studio-ul meu.

It cost me 250,000 dollars to build this.

M-a costat 250.000 de dolari s-o construiesc.

Most people go and buy the Aston Martin.

Cei mai multi se duc si isi cumpara un Aston Martin. Eu am construit asta.

I built this.

This is the data that goes with that. Incredibly complex.

Astea sunt informatiile care vin cu ea. Incredibil de complex.

Took about two years, because I'm looking for fat-free design.

A durat doi ani de zile, pentru ca voiam un design fara adaosuri.

Lean, efficient things. Healthy products.

Lucruri slabe, eficiente. Produse sanatoase.

This is built by composites.

Aceasta e construita din compoziti. Este un singur element

It's a single element which rotates around to create a holistic element,

care se roteste pentru a crea un element holistic,

and this is a carbon-fiber handrail which is only supported in two places.

si asta de aici este o balustrada din fibra de carbon

care se sprijina in doua locuri.

Modern materials allow us to do modern things.

Materialele moderne ne permit sa construim lucruri moderne.

This is a shot in the studio.

Aceasta este o poza din studio.

This is how it looks pretty much every day.

Asa arata cam in fiecare zi.

You wouldn't want to have a fear of heights coming down it.

Nu ai vrea sa ai frica de inaltimi, daca cobori pe ea.

There is virtually no handrail. It doesn't pass any standards.

Practic, nu este nicio balustrada. Nu trece niciun standard.

(Laughter)

(Rasete)

Who cares?

Cui ii pasa?

(Laughter)

(Rasete)

And it has an internal handrail which gives it its strength.

Da, si are o balustrada interna care ii da forta. Este o integrare holistica.

It's this holistic integration. That's my studio. It's subterranean.

Acesta este studio-ul meu. Este sub pamant.

It's in Notting Hill, next to all the crap --

Este in Notting Hill langa toate mizeriile --

the prostitutes and all that stuff.

stiti voi, prostituate si toate alea.

It's next to David Hockney's original studio.

Este langa studio-ul original al lui David Hockney.

It has a lighting system that changes throughout the day.

Are un sistem de iluminare care se schimba, in decursul zilei.

My guys go out for lunch. The door's open. They come back in,

Angajatii mei se duc la pranz. Usa se deschide. Se intorc,

pentru ca de obicei ploua, si prefera sa stea in studio.

because it's normally raining and they prefer to stay in.

This is my studio.

Aceasta este studio-ul meu. Craniul de elefant de la Universitatea din Oxford, 1988.

Elephant skull from Oxford University, 1988.

I bought that last year. They're very difficult to find.

L-am cumparat anul trecut. Sunt foarte greu de gasit.

Daca cineva are un schelet de balena si este dispus sa mi-l vanda,

If anybody's got a whale skeleton they want to sell me,

I'll put it in the studio.

l-as pune in studio.

So I'm just going to interject a little bit

O sa ma intersectez putin cu

with some of the things that you'll see in the video.

cateva lucruri pe care o sa le vedeti in video.

It's a homemade video, made it myself at three o'clock in the morning

Este un video pe care l-am facut la ora 3 dimineata

just to show you how my real world is.

doar pentru a va arata cum este lumea mea reala. Nu vedeti niciodata asta.

You never see that.

You never see architects or designers showing you their real world.

Nu vedeti niciodata arhitecti sau designeri care isi arata lumea lor adevarata.

This is called a "Plasnet."

Se numeste Plasnet. Este un policarbon --

It's a new bio-polycarbonate chair I'm doing in Italy.

un scaun nou din bio-policarbonat pe care il fac in Italia.

World's first bamboo bike with folding handlebars.

Prima bicicleta din bambus cu ghidon pliabil.

We should all be riding one of these.

Ar trebui sa mergem pe totii pe o bicicleta ca asta.

As China buys all these crappy cars, we should be riding things like this.

In timp ce chinezii cumpara toate masinile de doi lei,

noi ar trebui sa mergem pe astfel de biciclete. Contrabalans.

Counterbalance.

Like I say, it's a cross

Cum spun, este un amestec intre Muzeul Natural de Istorie si

between Natural History Museum and a NASA laboratory.

laboratorul NASA. Este plin de prototipuri si obiecte.

It's full of prototypes and objects.

It's self-inspirational, again.

Este auto-inspirational. In rarele clipe pe care le petrec acolo,

I mean, the rare times when I'm there,

I do enjoy it.

chiar ma bucur de el si vin foarte multi copii --

And I get lots and lots of kids coming.

foarte foarte multi copii.

I'm a contaminator for all those children of investment bankers -- wankers.

Sunt un magnet pentru toti acei copii de investitori bancari -- labarii.

Sorry.

Asta -- imi pare rau -- (Rasete)

(Laughter)

That's a solar seed. It's a concept for new architecture.

-- este o samanta solara. Este un concept pentru noua arhitectura.

That thing on the top is the world's first solar-powered garden lamp --

Acest lucru de sus este prima lampa de gradina alimentata cu energie solara --

the first produced.

prima produsa. Giles Revell ar fi trebuit sa va vorbeasca astazi --

Giles Revell should be talking here today --

amazing photography of things you can't see.

poze uimitoare ale lucrurilor pe care nu le puteti vedea.

The first sculptural model I made for that thing in Tokyo.

Primul model sculptural pe care l-am facut pentru acel lucru, in Tokyo.

Lots of stuff. There's a little leaf chair --

O multime de lucruri. Este un scaun in forma de frunza -- acel lucru auriu este numit Frunza.

that golden looking thing is called "Leaf."

It's made from Kevlar.

Este facut din Kevlar.

On the wall is my book called "Supernatural,"

Pe perete este cartea mea numita "Supernatural",

which allows me to remember what I've done, because I forget.

care imi aminteste ce am facut, pentru ca uit.

There's an aerated brick I did in Limoges last year,

Este si o caramida aerata pe care am facut-o in Limoges anul trecut,

in Concepts for New Ceramics in Architecture.

in Concepte pentru Noua Ceramica in Arhitectura.

Gernot Oberfell, working at three o'clock in the morning --

[Neclar], lucrand la ora 3 dimineata --

and I don't pay overtime.

si nu platesc orele suplimentare.

Overtime is the passion of design,

Orele suplimentare sunt pasiunea pentru design, asa ca fie intri in club fie nu.

so join the club or don't.

(Laughter)

No, it's true. People like Tom and Greg --

Nu, este adevarat. Este adevarat. Oameni precum Tom si Greg --

we're traveling like you can't -- we fit it all in.

calatorim cum voi nu puteti -- este loc pentru tot. Nu stiu cum reusim.

I don't know how we do it.

Next week I'm at Electrolux in Sweden, then I'm in Beijing on Friday.

Saptamana viitoare sunt la Electrolux in Suedia,

apoi sunt in Beijing, vineri. Vedeti voi cum ati putea face asta.

You work that one out.

And when I see Ed's photographs, I think, why the hell am I going to China?

Si cand vad pozele lui Ed ma gandesc,

de ce ma mai duc in China? E adevarat.

It's true. It's true.

Because there's a soul in this whole thing.

E adevarat. Pentru ca exista un suflet in acest lucru.

We need to have a new instinct for the 21st century.

Ne trebuie un nou instinct, pentru secolul 21.

We need to combine all this stuff.

Trebuie sa combinam toate aceste lucruri.

If all the people who were talking over this period

Daca toti oamenii care au vorbit in aceasta perioada

worked on a car together,

ar lucra impreuna la o masina, ar fi o bucurie absoluta.

it would be a joy, absolute joy.

So there's a new X-light system I'm doing in Japan.

Deci, aici este un nou sistem X-light pe care-l fac in Japonia.

There's Tuareg shoes from North Africa. There's a Kifwebe mask.

Acestia sunt pantofii Tuareg din Africa de Nord. Aici e o masca Kifwebe.

These are my sculptures.

Acestea sunt sculpturile mele.

A copper jelly mold.

Un mulaj din jeleu de cupru.

(Laughter)

It sounds like some quiz show or something, doesn't it?

Suna ca o intrebare la un concurs de cultura generala sau ceva, nu-i asa?

So, it's going to end.

Deci, am cam terminat.

Thank you, James, for your great inspiration.

Multumesc, James, pentru marea inspiratie.

Thank you very much.

Multumesc foarte multe.

(Applause)

(Aplauze)