Ross Lovegrove: The power and beauty of organic design

Prevoditelj: Martina Peraic Recezent: Sanda L

My name is Lovegrove.

Zovem se Lovegrove.

I only know nine Lovegroves, two of which are my parents.

Znam samo devetoro Lovegrovea od kojih su dvoje moji roditelji.

They are first cousins, and you know what happens when, you know --

Oni su rođaci iz prvog koljena, a znate što se događa kada, znate --

(Laughter)

(Smijeh)

So there's a terribly weird freaky side to me,

Tako da postoji užasno čudna strana u meni,

which I'm fighting with all the time.

s kojom se borim cijelo vrijeme.

So to try and get through today,

Kako bih pokušao izvesti ovo danas,

I've kind of disciplined myself with an 18-minute talk.

nekako sam se disciplinirao 18-minutnim govorom.

I was hanging on to have a pee.

Odugovlačio sam pri mokrenju.

I thought perhaps if I was hanging on long enough,

Mislio sam, ako se zadržim dovoljno dugo,

that would guide me through the 18 minutes.

to će me provesti kroz 18 minuta.

(Laughter)

(Smijeh)

OK. I am known as Captain Organic

Dobro. Poznat sam kao Kapetan Organski,

and that's a philosophical position as well as an aesthetic position.

a to je ujedno i filozofska i estetska pozicija.

But today what I'd like to talk to you about is that love of form

Ali danas bih želio govoriti o ljubavi prema obliku

and how form can touch people's soul and emotion.

i kako oblik može dirnuti duše i emocije ljudi.

Not very long ago, not many thousands of years ago,

Ne tako davno, tek prije nekoliko tisuća godina,

we actually lived in caves,

živjeli smo u pećinama,

and I don't think we've lost that coding system.

i mislim da još nismo izgubili taj sustav znakovlja.

We respond so well to form.

Mi dobro reagiramo na oblik.

But I'm interested in creating intelligent form.

Ali zanima me stvaranje inteligentnog oblika.

I'm not interested at all in blobism

Ne zanima me blob-arhitektura,

or any of that superficial rubbish that you see coming out as design.

niti išta od površnog smeća koje se predstavlja kao dizajn.

This artificially induced consumerism -- I think it's atrocious.

Umjetno izazvan konzumerizam -- mislim da je to užasno.

My world is the world of people like Amory Lovins,

Moj svijet je svijet ljudi poput Amoryja Lovinsa,

Janine Benyus, James Watson.

Janine Benyus, Jamesa Watsona.

I'm in that world, but I work purely instinctively.

U tom sam svijetu, ali ja radim potpuno instinktivno.

I'm not a scientist. I could have been, perhaps,

Nisam znanstvenik. Možda sam mogao biti,

but I work in this world where I trust my instincts.

ali radim o ovome svijetu u kojem vjerujem svojim instinktima.

So I am a 21st-century translator of technology

Ja sam 21.-stoljetni prevoditelj tehnologije

into products that we use everyday and relate beautifully and naturally with.

u proizvode koje svakodnevno koristimo, s kojima se lijepo i prirodno povezujemo.

And we should be developing things -- we should be developing packaging

I trebali bismo razvijati stvari -- trebali bismo razvijati pakiranja

for ideas which elevate people's perceptions

za ideje koje uzdižu ljudsko poimanje

and respect for the things that we dig out of the earth

i poštovanje prema stvarima koje iskopavamo iz zemlje

and translate into products for everyday use.

i prevodimo u proizvode za svakodnevnu upotrebu.

So, the water bottle.

Boca za vodu.

I'll begin with this concept of what I call DNA.

Počet ću s pojmom onoga što ja nazivam DNA.

DNA: Design, Nature, Art.

DNA: dizajn, priroda (Nature), umjetnost (Art).

These are the three things that condition my world.

To su tri stvari koje uvjetuju moj svijet.

Here is a drawing by Leonardo da Vinci, 500 years ago, before photography.

Ovo je crtež Leonarda da Vincija, otprije 500 godina, prije fotografije.

It shows how observation, curiosity and instinct

Pokazuje kako promatranje, znatiželja i instinkt

work to create amazing art.

rade da stvore divnu umjetnost.

Industrial design is the art form of the 21st century.

Industrijski dizajn je umjetnička forma 21. stoljeća.

People like Leonardo -- there have not been many --

Ljudi poput Leonarda -- nije ih bilo puno --

had this amazingly instinctive curiosity.

imao je zadivljujuću instinktivnu znatiželju.

I work from a similar position.

Ja radim sa sličnog polazišta.

I don't want to sound pretentious saying that,

Ne želim zvučati nadmeno kada to kažem,

but this is my drawing made on a digital pad a couple of years ago --

ali ovo je moj crtež načinjen na digitalnom uređaju prije par godina --

well into the 21st century, 500 years later.

već duboko u 21. stoljeću, 500 godina kasnije.

It's my impression of water.

To je moja impresija vode.

Impressionism being the most valuable art form on the planet as we know it:

Impresionizam je najvrjednija umjetnička forma koja nam je poznata na planetu:

100 million dollars, easily, for a Monet.

Laganih 100 milijuna dolara za Moneta.

I use, now, a whole new process.

Sada koristim potpuno novi proces.

A few years ago I reinvented my process

Prije nekoliko godina ponovo sam izumio svoj proces

to keep up with people like Greg Lynn, Thom Mayne, Zaha Hadid, Rem Koolhaas --

da održim korak s Gregom Lynnom, Thomom Mayneom, Zahom Hadid, Remom Koolhaasom,

all these people that I think are persevering and pioneering

svim tim ljudima za koje mislim da ustraju i predvode

with fantastic new ideas of how to create form.

sa sjajnim novim idejama o tome kako stvarati oblike.

This is all created digitally.

Sve se to radi digitalno.

Here you see the machining, the milling of a block of acrylic.

Ovdje vidite strojnu izradu, mljevenje komada akrila.

This is what I show to the client to say, "That's what I want to do."

To pokažem klijentu da bih rekao, "Ovo želim napraviti."

U tom trenutku, ne znam je li to uopće moguće.

At that point, I don't know if that's possible at all.

It's a seductor, but I just feel in my bones that that's possible.

To je zavodnički, ali jednostavno osjetim duboko u sebi da je to moguće.

So we go, we look at the tooling.

Pa krenemo, pogledamo alate.

We look at how that is produced.

Pogledamo kako se to proizvodi.

These are the invisible things that you never see in your life.

Ovo su nevidljive stvari koje nikada u životu ne vidite.

This is the background noise of industrial design.

To je pozadinska buka industrijskog dizajna.

That is like an Anish Kapoor flowing through a Richard Serra.

To je kao da Anish Kapoor protječe kroz Richarda Serra.

It is more valuable than the product in my eyes.

To je za mene vrjednije od proizvoda.

I don't have one.

Ja nemam proizvod.

When I do make some money, I'll have one machined for myself.

Kada i zaradim neki novac, tada sam izradim proizvod za sebe.

This is the final product.

Ovo je konačan proizvod.

When they sent it to me, I thought I'd failed.

Kada su mi ga poslali, mislio sam da sam promašio.

It felt like nothing. It has to feel like nothing.

Činilo se poput ničega. Mora se činiti poput ničega.

It was when I put the water in

Tek kada sam ulio vodu,

that I realized that I'd put a skin on water itself.

shvatio sam da sam vodi dao kožu.

It's an icon of water itself,

To je simbol same vode

and it elevates people's perception of contemporary design.

i uzdiže ljudsko poimanje suvremenog dizajna.

Each bottle is different,

Svaka boca je drugačija,

meaning the water level will give you a different shape.

što znači da će vam razina vode dati drugačiji oblik.

It's mass individualism from a single product.

To je masovni individualizam na osnovi jednog proizvoda.

It fits the hand.

Pristaje u ruku.

It fits arthritic hands. It fits children's hands.

Pristaje u artritične ruke. Pristaje u dječje ruke.

It makes the product strong, the tessellation.

Čini proizvod čvrstim, mozaična podjela ravnine.

It's a millefiori of ideas.

To je millefiori (tehnika obrade stakla) ideja.

In the future, they will look like that,

U budućnosti, one će izgledati ovako,

because we need to move away from those type of polymers

jer se trebamo odmaknuti od takve vrste polimera

and use that for medical equipment

i koristiti ih za medicinsku opremu

and more important things, perhaps, in life.

i možda za još važnije stvari u životu.

Biopolymers, these new ideas for materials,

Biopolimeri, te nove ideje za materijale,

will come into play in probably a decade.

doći će u upotrebu vjerojatno za desetljeće.

It doesn't look as cool, does it?

Ne izgleda tako sjajno, zar ne?

But I can live up to that. I don't have a problem with that.

Ali mogu živjeti s tim. Ja s tim nemam problema.

I design for that condition, biopolymers. It's the future.

Ja dizajniram za takve uvjete, biopolimere. To je budućnost.

I took this video in Cape Town last year.

Ovo sam snimio u Cape Townu prošle godine.

This is the freaky side coming out.

Ovdje se javlja moja čudna strana.

I have this special interest in things like this, which blow my mind.

Posebno me zanimaju ovakve stvari, koje me šokiraju.

I don't know whether to, you know, drop to my knees, cry;

Ne znam bih li, znate, pao na koljena, plakao;

I don't know what I think.

ne znam što da mislim.

But I just know that nature --

Ali samo znam da priroda --

nature improves with ever-greater purpose

priroda poboljšava s nekom višom svrhom

that which once existed,

to što je jednom postojalo,

and that strangeness is a consequence of innovative thinking.

i ta neobičnost je posljedica inovativnog razmišljanja.

When I look at these things, they look pretty normal to me.

Kada pogledam ove stvari, meni izgledaju prilično normalno.

But these things evolved over many years, and what we're trying to do --

Ali one su evoluirale tijekom puno godina, a mi pokušavamo učiniti --

I get three weeks to design a telephone. How the hell do I do that,

dobijem tri tjedna da dizajniram telefon. Kako, zaboga, da to učinim,

when you get these things that take hundreds of millions of years to evolve?

ako imate ovakve stvari kojima je trebalo stotine milijune godina da se razviju?

How do you condense that?

Kako to zgusnuti?

It comes back to instinct.

Vraćamo se na instinkt.

I'm not talking about designing telephones that look like that

Ne govorim o dizajniranju telefona koji ovako izgledaju

and I'm not looking at designing architecture like that.

i ne gledam na dizajn arhitekture tako.

Samo me zanimaju šablone prirodnog rasta

I'm just interested in natural growth patterns

and the beautiful forms that only nature really creates.

i prekrasni oblici koje jedino priroda zaista može stvoriti.

How that flows through me and how that comes out

Kako se to kreće kroz mene i što se na kraju dobije,

is what I'm trying to understand.

to pokušavam razumjeti.

This is a scan through the human forearm.

Ovo je snimka ljudske ruke.

It's then blown up through rapid prototyping

Zatim je raznesena brzinskim prototipiranjem

to reveal its cellular structure.

kako bi otkrila njezinu staničnu strukturu.

I have these in my office.

Imam ih u uredu.

My office is a mixture of the Natural History Museum

Moj ured je mješavina muzeja prirodne povijesti

and a NASA space lab.

i NASA-inog svemirskog laboratorija.

It's a weird, kind of freaky place.

To je čudno, pomalo strašno mjesto.

This is one of my specimens.

Ovo je jedan od mojih primjeraka.

This is made --

Ovo je načinjeno --

bone is made from a mixture of inorganic minerals and polymers.

kost je načinjena od mješavine anorganskih minerala i polimera.

I studied cooking in school for four years, and in that experience,

Učio sam kuhati u školi četiri godine, i kroz to iskustvo,

which was called "domestic science,"

zvano "znanost domaćinstva",

it was a bit of a cheap trick for me to try and get a science qualification.

bilo je pomalo prevrtljivo od mene pokušati steći znanstveno obrazovanje.

(Laughter)

(Smijeh)

Actually, I put marijuana in everything I cooked --

Zapravo sam stavljao marihuanu u sve što bih kuhao.

(Laughter)

(Smijeh)

And I had access to all the best girls. It was fabulous.

I imao sam pristup najboljim djevojkama. Bilo je fantastično.

All the guys in the rugby team couldn't understand.

Nitko od tipova iz ragbi momčadi nije to mogao shvatiti.

Anyway -- this is a meringue.

No -- ovo je meringue krema.

This is another sample I have.

Još jedan uzorak koji imam.

A meringue is made exactly the same way, in my estimation, as a bone.

Meringue krema se pravi na sasvim isti način, po mojoj procjeni, kao kost.

It's made from polysaccharides and proteins.

Pravi se od polisaharida i bjelančevina.

If you pour water on that, it dissolves.

Ako prelijete vodu po njoj, rastapa se.

Could we be manufacturing from foodstuffs in the future?

Možemo li u budućnosti proizvoditi od prehrambenih tvari?

Not a bad idea. I don't know.

Nije loša ideja. Ne znam.

I need to talk to Janine and a few other people about that,

Moram razgovarati sa Janine i još nekim ljudima o tome,

but I believe instinctively that that meringue can become something,

ali instinktivno vjerujem da bi meringue krema mogla postati nešto,

a car -- I don't know.

automobil -- ne znam.

I'm also interested in growth patterns:

Također me zanimaju šablone rasta:

the unbridled way that nature grows things

nesputan način na koji stvari rastu u prirodi

so you're not restricted by form at all.

tako da uopće niste ograničeni oblikom.

These interrelated forms, they do inspire everything I do,

Ti međusobno povezani oblici, oni nadahnjuju sve što radim,

although I might end up making something incredibly simple.

iako možda na kraju načinim nešto nevjerojatno jednostavno.

This is a detail of a chair that I've designed in magnesium.

Ovo je detalj stolice koju sam dizajnirao u magneziju.

It shows this interlocution of elements and the beauty of, kind of, engineering

Pokazuje međukomunikaciju elemenata i ljepotu, pa recimo, inženjeringa

and biological thinking,

i biološkog razmišljanja,

shown pretty much as a bone structure.

kakav možemo vidjeti u građi kostiju.

Any one of those elements you could sort of hang on the wall

Svaki od ovih predmeta mogli biste objesiti na zid

as some kind of art object.

kao nekakav umjetnički izložak.

It's the world's first chair made in magnesium.

To je prva stolica na svijetu načinjena od magnezija.

It cost 1.7 million dollars to develop.

Koštalo je 1,7 milijuna dolara da je se razvije.

It's called "Go," by Bernhardt, USA.

Zove se "Go", od Bernhardta, u SAD-u.

It went into Time magazine in 2001 as the new language of the 21st century.

Ušla je u časopis Time 2001. godine kao novi jezik 21. stoljeća.

Boy. For somebody growing up in Wales in a little village, that's enough.

Čovječe. Za nekoga tko je odrastao u malom selu u Walesu, to je dovoljno.

Pokazuje kako možete načiniti jedan cjelovit oblik, kao autoindustrija,

It shows how you make one holistic form, like the car industry,

and then you break up what you need.

i onda razlomite u ono što vam treba.

This is an absolutely beautiful way of working.

To je apsolutno prekrasan način rada.

It's a godly way of working.

To je božanstven način rada.

It's organic and it's essential.

Organski je i temeljan.

It's an absolutely fat-free design,

To je apsolutno nemastan dizajn,

and when you look at it, you see human beings.

i kada ga pogledate, vidite ljudska bića.

When that moves into polymers,

Kada se to prebaci u polimere,

you can change the elasticity, the fluidity of the form.

možete promijeniti rastezljivost, protočnost oblika.

This is an idea for a gas-injected, one-piece polymer chair.

Ovo je ideja plinski ubrizgane, polimerske stolice iz jednog komada.

What nature does is it drills holes in things.

Priroda buši rupe u stvarima.

It liberates form.

Oslobađa oblik.

It takes away anything extraneous.

Oduzima sve suvišno.

That's what I do.

To ja činim.

I make organic things which are essential.

Izrađujem organske stvari koje su temeljne.

And they look funky, too -- but I don't set out to make funky things

Izgledaju čudno -- ali nije mi namjera raditi čudne stvari

because I think that's an absolute disgrace.

jer mislim da je to sramotno.

I set out to look at natural forms.

Moja namjera je promatrati prirodne oblike.

If you took the idea of fractal technology further, take a membrane,

Ako odvedemo ideju fraktalne tehnologije na višu razinu, uzmimo membranu,

shrinking it down constantly like nature does --

neprestano je smanjujući kao što priroda čini,

that could be a seat for a chair.

to bi moglo biti sjedalo stolice.

It could be a sole for a sports shoe.

Moglo bi biti stopalo sportske obuće.

It could be a car blending into seats.

Mogao bi biti auto koji se pretvara u sjedala.

Wow. Let's go for it. That's the kind of stuff.

Wow. Učinimo to. Takav tip stvari.

This is what exists in nature.

To postoji u prirodi.

Observation now allows us to bring that natural process

Promatranje nam sada dopušta da unesemo taj prirodni proces

into the design process every day.

u dizajnerski proces svakoga dana.

That's what I do.

To ja činim.

This is a show that's currently on in Tokyo.

Ovo je izložba trenutno u Tokiju.

It's called "Superliquidity." It's my sculptural investigation.

Zove se "Superlikvidnost". To je moje skulpturno istraživanje.

It's like 21st-century Henry Moore.

Ovo je poput Henryja Moorea 21. stoljeća.

When you see a Henry Moore, still, your hair stands up.

Kada vidite Henryja Moorea, još uvijek vam se digne kosa na glavi.

There's some amazing spiritual connect.

Postoji zapanjujuća duhovna veza.

If he was a car designer, phew, we'd all be driving one.

Da je dizajnirao aute, pa, svi bismo ih vozili.

In his day, he was the highest taxpayer in Britain.

U svoje doba, plaćao je najveći porez u Britaniji.

That is the power of organic design.

To je snaga organskog dizajna.

It contributes immensely to our --

Izuzetno doprinosi našem --

sense of being,

osjećaju postojanja,

our sense of relationships with things,

osjećaju odnosa sa stvarima,

our sensuality and, you know, the sort of --

našoj senzualnosti, znate, kao --

even the sort of socio-erotic side, which is very important.

čak i našoj društveno-erotskoj strani, što je vrlo važno.

This is my artwork. This is all my process.

Ovo je moje umjetničko djelo. To je sav moj proces.

These actually are sold as artwork. They're very big prints.

Ovo se zapravo prodaje kao umjetnost. To su vrlo veliki tiskani primjerci.

But this is how I get to that object.

Ali ovako dolazim do tog predmeta.

Ironically, that object was made by the Killarney process,

Ironično, taj predmet načinjen je Killarney procesom,

which is a brand-new process here for the 21st century,

što je sasvim novi proces za 21. stoljeće,

and I can hear Greg Lynn laughing his socks off as I say that.

i mogu čuti kako Greg Lynn umire od smijeha dok to govorim.

I'll tell you about that later.

Ispričat ću vam o tome poslije.

When I look into these data images,

Kada pogledam ove slike podataka,

I see new things.

vidim nove stvari.

It's self-inspired.

To je samonadahnjujuće.

Diatomic structures, radiolaria,

Dvoatomni oblici, radiolaria,

the things that we couldn't see but we can do now --

stvari koje nismo mogli vidjeti ali sada možemo --

these, again, are cored out.

i one su, opet, svedene na srž.

They're made virtually from nothing. They're made from silica.

Načinjene su gotovo ni iz čega. Načinjene su od silicijevog dioksida.

Why not structures from cars like that?

Zašto nemamo ovakve oblike za aute?

Coral, all these natural forces,

Koralji, sve te prirodne sile,

take away what they don't need and they deliver maximum beauty.

odbacuju sve što im ne treba i nude maksimalnu ljepotu.

We need to be in that realm.

Moramo biti u tom carstvu.

I want to do stuff like that.

Želim raditi takve stvari.

This is a new chair which should come on the market in September.

Ovo je nova stolica koja bi trebala izići na tržište u rujnu.

It's for a company called Moroso in Italy. It's a gas-injected polymer chair.

Za tvrtku Moroso u Italiji. To je plinski ubrizgana polimerna stolica.

Those holes you see there are very filtered-down,

Rupe koje ovdje vidite su vrlo isfiltrirane,

watered-down versions of the extremity of the diatomic structures.

razvodnjene verzije ekstremnosti dvoatomskih oblika.

It goes with the flow of the polymer and you'll see --

Teku uz oblik polimera i vidjet ćete --

there's an image coming up right now that shows the full thing.

sad nailazi slika koja pokazuje cijelu stvar.

It's great to have companies in Italy who support this way of dreaming.

Sjajno je imati tvrtke u Italiji koje podržavaju ovakav način sanjanja.

If you see the shadows that come through that,

Ako vidite da sjene prolaze kroz ovo,

they're actually probably more important than the product,

one su vjerojatno važnije od proizvoda,

but it's the minimum it takes.

ali to je minimum koji nam treba.

The coring out of the back lets you breathe.

Smanjivanje naslona dopušta vam disanje.

It takes away any material you don't need

Odstranjuje se sav materijal koji ne trebate

and it actually garners flexure too.

i zapravo potiče savitljivost.

I was going to break into a dance then.

Poželio sam zaplesati tada.

This is some current work I'm doing.

Ovo je nešto što trenutno radim.

I'm looking at single-surface structures

Promatram jednoplošne strukture

and how they stretch and flow.

te kako se šire i teku.

It's based on furniture typologies, but that's not the end motivation.

Ovo se zasniva na tipologijama pokućstva, ali to nije krajnja motivacija.

It's made from aluminum ...

Ovo je načinjeno od aluminija...

as opposed to aluminium, and it's grown.

za razliku od aluminijuma, i naraslo je.

It's grown in my mind,

Naraslo je u mome umu,

and then it's grown in terms of the whole process that I go through.

a zatim je naraslo u smislu cijelog procesa kroz koji prolazim.

This is two weeks ago in CCP in Coventry, who build parts for Bentleys and so on.

Ovo je prije dva tjedna u CCP-u Coventry, koji izrađuju dijelove za Bentleye itd.

It's being built as we speak

Trenutno se izrađuje

and it will be on show in Phillips next year in New York.

i bit će izloženo u Phillipsu nagodinu u New Yorku.

I have a big show with Phillips Auctioneers.

Imam veliku izložbu u suradnji s Phillips Auctioneers.

When I see these animations, oh Jesus, I'm blown away.

Kada pogledam ove animacije... Bože, zaprepašten sam.

This is what goes on in my studio everyday.

To se događa svakoga dana u mom studiju.

I walk -- I'm traveling. I come back.

Hodam -- putujem. Vratim se.

Some guy's got that on a computer -- there's this like, oh my goodness.

Neki tip ima to na računalu -- i tu je to, zaboga.

So I try to create this energy of invention every day in my studio.

Pokušavam stvoriti tu energiju izuma svakog dana u svome studiju.

This kind of effervescent --

Tu vrstu prštavog --

fully charged sense of soup that delivers ideas.

nabijenog osjećaja juhe koja isporučuje ideje.

Single-surface products.

Jednoplošni proizvodi.

Furniture's a good one.

Pokućstvo je dobar primjer.

How you grow legs out of a surface.

Kako da iz plohe izrastu noge.

I would love to build this one day

Volio bih jednom ovo sagraditi

and perhaps I'd like to build it also out of flour, sugar,

i možda bih volio sagraditi to i od brašna, šećera,

polymer, wood chips -- I don't know, human hair.

polimera, komadića drva, ne znam, od ljudske kose.

I don't know. I'd love a go at that. I don't know. If I just got some time.

Ne znam. Volio bih probati. Ne znam. Kad bih samo imao vremena.

That's the weird side coming out again. A lot of companies don't understand that.

Sada ponovno izlazi čudna strana. Mnoge tvrtke to ne razumiju.

Three weeks ago I was with Sony in Tokyo.

Prije tri tjedna bio sam u Sonyju u Tokiju.

They said, "Give us the dream. What is our dream? How do we beat Apple?"

Rekli su: "Ponudi nam san. Koji je naš san? Kako da pobijedimo Apple?"

I said, "You don't copy Apple, that's for sure.

Rekao sam, "Zasigurno ne kopiranjem Applea.

Morate se posvetiti biopolimerima."

You get into biopolymers."

They looked straight through me.

Blijedo su me pogledali.

What a waste. Anyway.

Kakva šteta. No.

(Laughter)

(Smijeh)

No, it's true. Fuck them. You know, I mean --

Ali istina je. Tko ih šljivi. Znate, mislim --

(Laughter)

(Smijeh)

I'm delivering; they're not taking.

Ja isporučujem; oni ne preuzimaju.

I've had this image 20 years.

Imam ovu sliku 20 godina.

I've had this image of a water droplet for 20 years, sitting on a hot bed.

20 godina imam tu sliku kapljice vode, smještene na vrućoj podlozi.

That is an image of a car for me.

Za mene je to slika automobila.

That's the car of the future. It's a water droplet.

To je automobil budućnosti. Kapljica vode.

I've been banging on about this like I can't believe.

Toliko sam se bavio time da ni sam ne mogu vjerovati.

Cars are all wrong.

Auti su potpuno pogrešni.

I'm going to show you something a bit weird now.

Sada ću vam pokazati nešto pomalo čudno.

They laughed everywhere over the world I showed this.

Smijali su se gdje god na svijetu sam to pokazao.

The only place that didn't laugh was Moscow.

Jedino mjesto gdje se nisu smijali bila je Moskva.

Cars are made from 30,000 components.

Auti se sastoje od 30 tisuća dijelova.

How ridiculous is that? Couldn't you make that from 300?

Nije li to suludo? Zar ih ne bismo mogli napraviti od 300 dijelova?

It's got a vacuum-formed, carbon-nylon pan.

Ima vakuumski oblikovani pokrov od karbonskog najlona.

Everything's holistically integrated. It opens and closes like a bread bin.

Sve je uklopljeno u cjelinu. Otvara se i zatvara poput posude za kruh.

There is no engine. There's a solar panel on the back

Nema motora. Odostraga je solarni panel,

and there are batteries in the wheels; they're fitted like Formula 1.

a baterije su u kotačima; njih se montira kao kod Formule 1.

Skinete ih sa zida, pričvrstite ih. Gotovo.

You take them off your wall, you plug them in. Off you go.

A three-wheeled car: slow, feminine,

Trokotačni automobil: spor, ženskast,

transparent, so you can see the people in there.

proziran, pa možete vidjeti ljude unutra.

You drive different.

Drugačije vozite.

You see that thing. You do. You do.

Vidite tu stvar. Vidite. Vidite.

And not anesthetized, separated from life.

Nije anestetiziran, odvojen od života.

There's a hole at the front and there's a reason for that.

Postoji otvor naprijed i postoji razlog za to.

It's a city car. You drive along. You get out.

To je gradski automobil. Vozite. Izađete.

You drive on to a proboscis. You get out.

Dovezete do rampe. Izađete.

It lifts you up.

Podigne vas.

It presents the solar panel to the sun, and at night, it's a street lamp.

Prinosi solarni panel suncu, a noću služi kao ulična svjetiljka.

(Applause)

(Pljesak)

That's what happens if you get inspired by the street lamp first,

To se dogodi kada vas najprije nadahne ulična svjetiljka,

and do the car second.

a zatim načinite automobil.

I can see these bubbles with these hydrogen packages,

Mogu vidjeti te balone s tim spremnicima vodika,

floating around on the ground, driven by AI.

kako lebde okolo nad zemljom, a vozi ih umjetna inteligencija.

When I showed this in South Africa,

Kada sam pokazao ovo u Južnoj Africi,

everybody afterwards was going, "Hey, car on a stick. Like this."

svi su poslije govorili, "Hej, auto na štapu. Sviđa mi se."

Can you imagine? A car on a stick.

Možete li zamisliti? Auto na štapu.

(Laughter)

(Smijeh)

If you put it next to contemporary architecture,

Ako ga postavite uz suvremenu arhitekturu,

it feels totally natural to me.

čini mi se sasvim prirodan.

And that's what I do with my furniture.

I to radim sa svojim pokućstvom.

I'm not putting Charles Eames' furniture in buildings anymore.

Više ne stavljam pokućstvo Charlesa Eamesa u zgrade.

I'm trying to build furniture which fits architecture.

Pokušavam sagraditi pokućstvo koje ide uz arhitekturu.

I'm trying to build transportation systems.

Pokušavam sagraditi sustave prijevoza.

I work on aircraft for Airbus,

Radim na letjelici za Airbus,

I do all this sort of stuff

radim različite stvari

trying to force these natural, inspired-by-nature dreams home.

pokušavajući ostvariti te snove nadahnute prirodom.

I'm going to finish on two things.

Završit ću s dvije stvari.

This is the stereolithography of a staircase.

Ovo je stereolitografija stubišta.

It's a little bit of a dedication to James, James Watson.

Pomalo je to posveta Jamesu Watsonu.

I built this thing for my studio.

Sagradio sam ovo za svoj studio.

It cost me 250,000 dollars to build this.

Stajalo je 250 tisuća dolara.

Most people go and buy the Aston Martin.

Većina ljudi bi kupila Aston Martin.

I built this.

Ja sam sagradio ovo.

This is the data that goes with that. Incredibly complex.

Ovo su podaci koji idu uz to. Nevjerojatno zamršeno.

Took about two years, because I'm looking for fat-free design.

Trajalo je oko dvije godine, jer tražim nemastan dizajn.

Lean, efficient things. Healthy products.

Vitke, učinkovite stvari. Zdrave proizvode.

This is built by composites.

Ovo je sagrađeno iz kompozita.

It's a single element which rotates around to create a holistic element,

To je jedan element koji se vrti kako bi stvorio cjelinu,

and this is a carbon-fiber handrail which is only supported in two places.

a ovo je rukohvat od karbonskih vlakana koji je pričvršćen na samo dva mjesta.

Modern materials allow us to do modern things.

Suvremeni materijali nam omogućuju da činimo suvremene stvari.

This is a shot in the studio.

Ovo je snimka u studiju.

This is how it looks pretty much every day.

Ovako izgleda svaki dan.

You wouldn't want to have a fear of heights coming down it.

Ne biste željeli imati strah od visina dok silazite.

There is virtually no handrail. It doesn't pass any standards.

Zapravo nema rukohvata. Ne udovoljava nijednom standardu.

(Laughter)

(Smijeh)

Who cares?

Koga briga?

(Laughter)

(Smijeh)

And it has an internal handrail which gives it its strength.

Ima unutarnji rukohvat koji mu daje potporu.

It's this holistic integration. That's my studio. It's subterranean.

To je cjelovita integracija. Ovo je moj studio. Nalazi se pod zemljom.

It's in Notting Hill, next to all the crap --

Nalazi se u Notting Hillu, pored svog smeća --

the prostitutes and all that stuff.

prostitutki i svega toga.

It's next to David Hockney's original studio.

Nalazi se pored prvotnog studija Davida Hockneya.

It has a lighting system that changes throughout the day.

Ima sustav rasvjete koja se mijenja tijekom dana.

Moja ekipa ode na ručak. Vrata su otvorena. Oni se vrate,

My guys go out for lunch. The door's open. They come back in,

jer, naravno, pada kiša i radije bi ostali unutra.

because it's normally raining and they prefer to stay in.

Ovo je moj studio.

This is my studio.

Elephant skull from Oxford University, 1988.

Lubanja slona sa Sveučilišta Oxford iz 1988. godine.

I bought that last year. They're very difficult to find.

Kupio sam je lani. Jako ih je teško naći.

If anybody's got a whale skeleton they want to sell me,

Ako tko ima kostur kita koji bi mi htjeli prodati,

I'll put it in the studio.

stavit ću ga u studio.

So I'm just going to interject a little bit

Samo pokušavam napraviti malu stanku

with some of the things that you'll see in the video.

nekima od stvari koje ćete vidjeti u snimci.

It's a homemade video, made it myself at three o'clock in the morning

To je kućna snimka, sȃm sam je snimio u 3 ujutro,

just to show you how my real world is.

samo da vam pokažem kakav je zaista moj svijet.

You never see that.

To nikad ne vidite.

You never see architects or designers showing you their real world.

Nikada ne vidite da vam arhitekti ili dizajneri pokazuju svoj pravi svijet.

Ovo je "Plaznet".

This is called a "Plasnet."

It's a new bio-polycarbonate chair I'm doing in Italy.

To je nova stolica od bioloških polikarbonata koju gradim u Italiji.

World's first bamboo bike with folding handlebars.

Prvi bicikl od bambusa na svijetu sa sklopivim upravljačem.

We should all be riding one of these.

Svi bismo ih trebali voziti.

As China buys all these crappy cars, we should be riding things like this.

Dok Kina kupuje sve te loše automobile, mi bismo trebali voziti ovakve stvari.

Counterbalance.

Kontraravnoteža.

Like I say, it's a cross

Kako rekoh, to je križanac

between Natural History Museum and a NASA laboratory.

Muzeja prirodne povijesti i laboratorija NASA-e.

It's full of prototypes and objects.

Pun je prototipa i predmeta.

It's self-inspirational, again.

Opet, samonadahnjujući je.

I mean, the rare times when I'm there,

U rijetkim trenucima kada sam ondje,

I do enjoy it.

zaista uživam.

And I get lots and lots of kids coming.

I dolazi mi puno djece.

I'm a contaminator for all those children of investment bankers -- wankers.

Ja zagađujem umove sve te djece investicijskih bankara - ološa.

Sorry.

Oprostite.

(Laughter)

(Smijeh)

That's a solar seed. It's a concept for new architecture.

Ovo je solarno sjeme. To je koncept nove arhitekture.

That thing on the top is the world's first solar-powered garden lamp --

Stvar na vrhu je prva solarna vrtna svjetiljka na svijetu --

the first produced.

prva ikad proizvedena.

Giles Revell should be talking here today --

Giles Revell trebao bi govoriti ovdje --

amazing photography of things you can't see.

sjajne fotografije stvari koje ne možemo vidjeti.

The first sculptural model I made for that thing in Tokyo.

Prvi skulpturni model koji sam izradio za onu stvar u Tokiju.

Lots of stuff. There's a little leaf chair --

Puno stvari. Tu je mala stolica list --

that golden looking thing is called "Leaf."

ta stvar koja izgleda zlatno zove se "List".

It's made from Kevlar.

Načinjena je od Kevlara.

On the wall is my book called "Supernatural,"

Na zidovima je moja knjiga "Natprirodno",

which allows me to remember what I've done, because I forget.

što mi omogućuje da se sjetim što sam radio, jer to zaboravim.

There's an aerated brick I did in Limoges last year,

Tu je cigla ispunjena zrakom koju sam načinio u Limogesu lani,

in Concepts for New Ceramics in Architecture.

u Konceptima za novu keramiku u arhitekturi.

Gernot Oberfell, working at three o'clock in the morning --

Gernot Oberfell, kako radi u tri ujutro --

and I don't pay overtime.

a ja ne plaćam prekovremene sate.

Overtime is the passion of design,

Prekovremeni sati su strast za dizajnom

so join the club or don't.

pa se pridružite ili nemojte.

(Laughter)

(Smijeh)

No, it's true. People like Tom and Greg --

Ali doista je tako. Ljudi poput Toma i Grega --

we're traveling like you can't -- we fit it all in.

putujemo toliko da ne možete ni -- sve nekako uklopimo.

I don't know how we do it.

Nemam pojma kako to izvodimo.

Next week I'm at Electrolux in Sweden, then I'm in Beijing on Friday.

Sljedeći tjedan sam u Electroluxu u Švedskoj, u petak u Pekingu.

You work that one out.

Pokušajte to shvatiti.

And when I see Ed's photographs, I think, why the hell am I going to China?

A kada vidim Edove fotografije, mislim, dovraga, zašto idem u Kinu?

It's true. It's true.

Istina.

Because there's a soul in this whole thing.

Jer postoji duša u ovome svemu.

We need to have a new instinct for the 21st century.

Potreban nam je novi instinkt za 21. stoljeće.

We need to combine all this stuff.

Moramo spojiti sve ove stvari.

If all the people who were talking over this period

Kada bi svi ljudi koji raspravljaju o ovom dobu

worked on a car together,

radili zajedno na automobilu,

it would be a joy, absolute joy.

bila bi to radost, čista radost.

So there's a new X-light system I'm doing in Japan.

Ovo je novi sustav X-rasvjete na kojem radim u Japanu.

There's Tuareg shoes from North Africa. There's a Kifwebe mask.

Ovo su tuareške cipele iz Sjeverne Afrike. Ovo je Kifwebe maska.

These are my sculptures.

Ovo su moje skulpture.

A copper jelly mold.

Brončani kalup za kuglof.

(Laughter)

(Smijeh)

It sounds like some quiz show or something, doesn't it?

Zvuči kao nekakav kviz, zar ne?

So, it's going to end.

Završit će sad.

Thank you, James, for your great inspiration.

Hvala ti, Jamese, na velikom nadahnuću.

Thank you very much.

Hvala vam puno.

(Applause)

(Pljesak)